AI设计工具前沿:Claude Design 与 GPT Image 2.0 深度体验
本期节目聚焦于最新的 AI 设计工具,深入探讨了 Claude Design 和 GPT Image 2.0 在设计、内容创作及品牌建设方面的应用潜力。主持人 Claire Valle 详细演示了 Claude Design 如何革新原型设计、登陆页面创建以及演示文稿制作流程,并分析了 GPT Image 2.0 在图像生成、排版和色彩分析上的突破性进展。同时,节目也触及了 AI 工具在实际应用中面临的挑战,如速度、成本限制以及对用户输入的依赖。
AI设计工具的最新进展与挑战
AI 在设计领域的进展令人瞩目,本期节目重点介绍了 Anthropic 推出的 Claude Design 和 OpenAI 的 GPT Image 2.0。Claude Design 是一款基于 Web 的设计工具,专注于原型(包括线框图和高保真原型)、幻灯片和视频的创建。它试图解决现有原型工具难以与品牌和设计系统完美契合的痛点,旨在简化设计师和产品经理的工作流程。GPT Image 2.0 则代表了图像生成技术的最新飞跃,据称是首个具备“思考”能力的模型,在文本渲染和物体准确性上有了显著提升。
节目还穿插了赞助商信息:WorkOS 强调了 AI 工具在企业级应用中对深度系统访问的需求,以及其在安全认证、访问控制和审计日志方面的重要性,并介绍了 WorkOS 如何提供企业级功能的 API 来加速应用开发。Rippling 则作为初创企业的解决方案提供商,介绍了其统一平台如何简化 HR、薪资、IT 和金融管理。
Original English
Welcome back to How I AI. I'm Claire
Valle, product leader and AI obsessive,
here on a mission to help you build
better with these new tools. This
[music] week, there has been so much
released in the AI for design space.
Whether you're looking at Claude design,
trying to decide if it's really going to
replace Figma, or want to know if the
new GPT image 2 model is actually that
good, I've got you covered with a mini
app where I'm going to show you what I
really [music] think about these new
design tools and how they'll work for
your business and a couple fun use
cases. Let's get [music] to it. This
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I have to start today's mini episode
with a little bit on Claude design. In
case you missed it last week, Anthropic
released Claude design and it's their
web-based design tool. Really focused on
a couple areas. Prototypes, including
wireframes and high-fidelity prototypes.
People are asking, is this going to
replace Figma in the design flow?
Spoiler alert, I think it might actually
replace some of these prototyping tools
that everybody's using before they go to
engineering.
And also it's taking a swing at slides
and videos, which I think is kind of
interesting and also has templates for
animations and videos, which we can also
show a little bit of on this episode.
But what I think makes Claude design
really interesting is they're making the
design system a first-class citizen of
this design tool. So the first thing I
did was actually go in and just import
my design system. And I think this is
really smart because the number one
complaint I know people have about using
prototyping in the product development
life cycle is it never matches my brand.
It never matches our design system. And
these prototyping tools, while I think
great, you know, the Lovables, the
Vzeros, the Bolts, etc., also have this
concept of design system import. I
really haven't found they get perfect at
replicating my existing design in my
code base. And so I really wanted to
test this use case for Claude design and
see if it actually works. So the first
thing I did was really import my design
system. Importing a design system is
pretty easy and I'm actually going to
show you how to do it by importing
Lenny's Newsletter design system. So if
you see here, this is what I filled out
to import Lenny's design system. Sorry,
pal. I'll we'll see how this looks.
I really just went to his homepage. I
clicked save on the HTML. I saved the
logo. I saved our little campfire here.
I saved this nice little graphic and I
just put it in here in the Claude code
create your design system form. So I
said it's Lenny's Newsletter. I don't
have access to his GitHub. If you want
to give me access, friend, I can I can
make this even better. I uploaded just a
saved HTML and some images and then
added those fonts, logos, and assets. I
didn't even put in additional notes
here. I just left it blank.
And then as you can see,
Claude design goes ahead and starts
exploring the provided materials and
wants to understand the newsletter and
then build out your design system in the
format that they need. And what's really
interesting here is they warn you. They
They say this is going to take about 5
minutes. And it did. It took about 5
minutes. And you look along the side on
the reasoning, it's pretty interesting
to see how it extracts the design
system. It's looking at the HTML and key
images. It has a visual picture now. It
has a sense of what core colors and
other things it's going to work. And
then it's going to build out this
structure of a design system sort of in
a skills and documentation mode that
then Claude design is going to use. And
looking here, I think it looks pretty
good. If you look at this, it looks
pretty comparable to this. I would say
the only difference is Lenny uses
sans-serif fonts for his headers. So
what I might say is, you know, we
typically use sans-serif fonts for the
main headers other than top level.
Switch that, but otherwise it looks
good. The other thing that is pretty
cool here is there's, you know, the
newsletter kit, the typography,
colors. You can actually see how it
breaks down the idea of a design system.
Even if you're not going to use Claude
design, the idea of breaking your design
system for any AI tool into these
components, UI kits, typography, color,
components, and brand marks is really
interesting. In fact, just today Google
Labs released the design.md standard,
which they're trying to make sort of a
standard agents.md or skills.md standard
across how you would describe a design
system for use in Google's design tools,
but also other AI design tools. And so
you're really seeing a lot of these
solutions move to the concept of a
structured design system that then can
be used by AI to render consistent
high-quality UI against your experience.
So this design system is really
interesting.
I also created one from Chat PRD. The
one that I did here, I used the actual
GitHub. So I hooked up the very specific
GitHub directly to
um this app. So it pulled in some pretty
specific components and UI um across our
app and our marketing site. So you can
put as much or as little as you want
into these design systems, but I think
it's a really interesting flow. And then
going back to the core capabilities of
Claude design, I just want to show you a
couple things that I thought was really
interesting. One is I think its ability
to adhere to a design system for
marketing-specific
landing pages and websites is really
good. So if you were on the marketing
side and you have been sitting out doing
prototyping because it's so hard to get
your brand assets into a really nice
workflow,
I think Claude design is a really great
one for you because it's particularly
good at that. Okay, so I'm going to use
Lenny's design system and really show
you what this looks like in practice. So
let's say Lenny's going to come into
competition with Chat PRD and we're
going to create the Lenny PRD builder
using the Lenny design system. We're
going to have a head-to-head compete.
Lenny or Claire, who writes better PRDs?
Well, I'm going to use Claude design,
the Lenny's Newsletter design system,
and I'm going to say PRD maker. And I'm
going to click create on this
high-fidelity
prototype.
I'm going to start with the design
system. You can see it's already
selected down here. It's an interactive
prototype and we want to do high-fi
design. And I'm just going to use my
monologue to write in here what I want.
Please help me make a landing page for a
PRD generator and AI PM coach powered by
all the data in Lenny's Newsletter
adhering to the Lenny Newsletter design
system.
Make it awesome.
Make it awesome is a design version of
please Claude, make no mistakes. So I'm
going to go ahead and send that in. And
if you're looking for a little bit of
fun, we have a couple new loading
messages here over in the Claude AI
design loader. It's not
flibber-jittering or whatever it used to
be in Claude code. It does things like
sauté onions. Very funny. Okay, so it's
going to ask me about the PRD generator
landing page. Again, I really love this
Q&A functionality that's in Claude code
and they've made it very nice in Claude
design. The product is called LennyDoc
and it's going to help you
an AI PM in the your pocket is trained
on Lenny's archive. Lenny, please don't
compete with me. I'm tired. All right,
who's the primary audience? New and
aspiring PMs. It's going to be pure
Lenny.
Um decide for me on what sections I
should include. How interactive should
it be? I'm going to do small live
interactions, but not the full thing.
Again, this is for a prototype. And I'll
let it decide pricing. I love this. If
you haven't seen this in Claude design,
they give you a little wireframe hero
style directions. And I even got one of
these that said, "Tell me what appeals
to you." I love that so much. And for
me, I'm just going to go with this. This
appeals to me. I don't know. I just like
it. And then I'm going to just let it
decide. And then here's another really
cool function of Claude design. It gives
you variations, which as somebody who
has spent so much time in AB testing in
her career, I think is so fun. You can
decide how many options you want. You
can get one option. You can get three
options. You can get five options. It
defaults to three. And I think this is
really smart from a design tool
perspective because often those cycles
of no, make it better or or make it
different can be very slow and most
people come into Claude design probably
don't have the ability to articulate
exactly the changes they make. So, it's
really smart to put three separate ideas
in front of the consumers of Claude
design
and let you pick what you like and
figure out just from looking at it
versus having to iterate with a prompt.
Anything else you should know? No. We're
going to continue here and
and we ran out of credits. Okay, BRB.
The number one problem we all have with
Anthropic products is there's too many
limits. I immediately hit my
limit. I've only done about two or three
things in Claude design and I am blocked
until Saturday and it is Tuesday. So, I
went and paid my Claude chips to the
Anthropic gods. Let's see if it'll let
me try again. Yes, $200 later, we are
back. All right. So, it's going to go
ahead and create this landing page for
this Lenny tool builder. Now, another
piece of feedback that we're going to
have to deal with during this podcast is
it is slow.
And I think one of the places where
Figma is going to continue to win and we
saw this in our How I AI episode with
the Figma team about how they use MCPs.
With design systems and design tools in
particular, you want really short
feedback loops. If you don't like how
something looks, you want to be able to
change and modify it pretty immediately.
And I have to say this is where Figma
really wins. Just your ability to drag
things, change things, change the font
without having to wait for an LLM call,
without having to top up your credits.
Immediately, there does not need to be a
model in the loop. I think we
underestimate how nice that is from a
speed of iteration perspective when
you're building and designing things.
And I think that is one reason why when
Figma will continue to be a nice
iteration and design canvas for any kind
of design work because honestly, the
cycles are so slow here with Claude
design.
This is probably going to have to take
about 5 to 10 minutes. I I should step
away from this, but we're going to
pause, come back to it when it's done
sauteing and shelling, as it says in the
waiting. I'm the founder, so I know most
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Focus on what you're building and leave
the rest to Rippling. Okay, that did
take about 10 minutes, but we have got
Lenny doc, the chat PRD competitor by my
friend and partner Lenny. And you can
see here, it really did match some of
his general branding from the Lenny's
newsletter. So, colors look right, logo
looks right. I will tell you the number
one Claude design slop tell is it loves
an italicized serif font. It loves this
in a landing page.
But it's pretty good and I would say,
you know, if if Lenny was going to make
something, it would look much more like
this versus what the chat PRD brand
looks like. So, I don't think this is
too far off and it's done some great
stuff here. It's been a prototype of a
starter component.
It's pulled in some value propositions.
It's shown what the chat looks like. It
even put in some content marketing here,
so I got to be really careful pulling
Lenny's content. And then we have to
call out the ability to do tweaks and
versions in Claude design. So, because I
asked for three versions, it's going to
have these tweaks that it can do. Do you
want an operator headline? Do you want
blunt headline? Do you want a question
headline? Oh, I love what would Lenny
do. Hero layout, I asked for centered,
so I want centered. Although, that looks
too much like his newsletter, so I'm
going to go with side mark. Background,
do we want this nice cream or white? I
like white. What's the primary CTA?
We're growth people here. We do try it
free. We love PLG motion. And then do
you want on or off the product pass
bundle? Do you want a pricing section? I
think this is so fun and imagine just
being able to iterate so quickly with
this design. I really like it.
A couple other things that you might
miss in Claude design that I think are
nice, you can comment on specific
components. So, let's say I think this
CTA is pretty bad. I can say, um,
improve the
CTA text. Send that to Claude. Claude's
going to improve that. I can draw, do
circles on things, add notes, call out
things. So, it is a really natural way
to interact with a design. It's kind of
the best of a prototype, InVision when
we used to have that, of of commenting,
a FigJam, a Figma comments, all that
kind of stuff. But here with AI that can
actually make those changes for you. And
I think the design went pretty well.
Now,
this is an example of something pretty
straightforward. Again, I think it's
better at marketing style design, these
kind of components that you see here
that are more like landing page
components than the UX design. I found
that it doesn't quite reason with design
systems and user experience components
and app components as well. But I think
this did a pretty good job. Another use
case that I think is really interesting
is Claude design can make slides. So, I
chose that landing page, Lenny's
newsletter, design system, and I
actually dropped my open claw article
that I wrote for the newsletter in as a
PDF and I said, let's build a deck
teaching people how to set up open claw
based on this article. And this is where
I think it really shines.
It looked at the design system, looked
at the content, and built a really nice
presentation for me to present open claw
and how to set it up. And you can see
here, it just looks really nice. And so,
if you're someone that has to put
together decks for customers, you have
to put together instructional material,
and you really want that to match your
branding, I think product marketers, you
really need to pay attention for things
like training, enablement, and customer
decks. I really think this does a very
nice and elegant job of designing a
deck. And even look at this, I had a
command in the terminal as part of my
article, and it actually put in a really
cute fake terminal here with a little
blinker. And this is the fun parts of
the Claude design slides is they're
actually just code behind the scenes. I
think this might be where we're going
with slides overall is slides just end
up being code like everything else. And
so, you can get these cute little design
elements that I think are really
delightful and fun in the app. So, if
you're looking for a really practical
use case where I think it does quite
well, take straight content and turn it
into a beautiful deck matching your
brand. And then my final very important
Claude design use case, it
gets very fun to imagine crazy versions
of your web experience or website. When
you give Claude design no design system,
it does the best. So, I asked Claude to
make a 90s GeoCities style version of
the Lenny's newsletter homepage. It did
that. It is called Lenny's product zone
and it is pretty incredible. And even
the tweaks component that we had that
was so nice in the polished landing page
version is now real ugly. I'm going with
bricks. I'm going with Comic Sans, of
course, and I want all the things. So,
I'm going to leave all these tweaks
here.
And look at this beauty. Your OKRs are
cringe and seven ways to fix them before
Q3. And this is a secret power of Claude
design. It writes exceptional copy. So,
if you let it run on copy, which is such
an underappreciated part of building a
great prototype or design,
it's going to do a really, really good
job. And so, I highly recommend finding
a reference style. Uh, Jamie Gannon
makes a really good point on this in her
episode of How I AI is if you understand
reference styles, you can reference and
explain what you want, but let it go
pretty wild without a design system, and
then you will get very,
very cool designs. So, I'm going to, as
soon as Lenny gives me access to his
GitHub, to kind of push this right up. I
think it's going to convert. Convert
like crazy. So, let's ask him to ship
it. Write in the comments if you think
this is what Lenny should redesign his
website to.
So, those are my three Claude design use
cases. Import your design system and
create a new more marketing style
landing page, use content plus your
design system to create really really
beautiful slides, and then go ham on an
ugly redesign of your website or ugly or
beautiful, depending on what you think,
and facts us at 1-800 product, which is
exactly what this landing page says is
the way to get in touch with my friend
Lenny if you think he should shoot ship
Lenny's product zone. Okay, I just want
to show you two more things really
quickly before we go, and those things
are how I think you can use the new GPT
image model 2 to get some brand work and
also some fun image work done. Okay, so
just today at Chat GPT OpenAI released
Chat GPT images 2.0 model, which is new
era of image generation. It is the first
model that can do thinking, and they've
really focused on text and the ability
to render text and objects accurately,
and I just wanted to show you two use
cases that I think are pretty
interesting, and how well I think the
new image model from OpenAI performs.
The first one is kind of back to what we
were talking about before, which is
brand.
And I saw this prompt on X, and I I
copied it for Chat PRD to see what we
would get. And it's basically the idea
of creating one of those multi-page
brand kits for your company. So, I asked
it to create it for my company Chat PRD.
I just gave some general kind of brand
design guidance off this. I had Chat GPT
write this for me, and asked it to
generate it. And what I will say is it
did a really lovely job in terms of
text. It doesn't have that classic like
GPT image text looks to it, so
typography has gotten a little bit
better. I think the it's kind of amazing
it can do this nine grid layout of
different parts of the brand kit, and I
don't think it's bad. It's just not me.
And so, I loaded up some images from
Midjourney here that I think we use more
in our brand kit, and I say, "That's not
really us. Here are some reference
images.
Update the brand kit." And let's see
what it does with that. I'm going to
make it create an image. Hopefully, I'm
hoping it should read these images,
which are much brighter, much pinker,
and have this like sort of pixelated
feel to them,
and create a brand kit that looks like
more like what I would want to use. And
I think this is just such a neat
workflow. I've heard a lot from people
that they're really dissatisfied with
the current image models for marketing
purposes because it requires so much
bringing together of images and text and
typography and voice. And while I think
something like a Claude design obviously
can do that well at the web asset level,
sometimes you want it at the brand or
image asset level, and I think it's
really interesting to see if GPT image 2
can do this. So, let's see what it
generates. It's finishing up right now.
Let's see how pink it is and if we love
it. Oh my gosh, I actually really love
it. It makes me so happy. As you can
see, it took in this like sort of
pixelated
landscape-y images that we've been using
for Chat PRD. It is certainly more pink,
and it has given me kind of a new idea
of what we could do with this brand kit.
Now, we got an amazing brand kit done by
designers. I think it's probably
scientifically 5 to 50 times better than
this, but if you were looking for
somewhere to start, I think that GPT
image 2 is quite good at this, and this
doesn't have that very obvious AI image
text tell on the typography, and I think
something like this is a really great
starting point for folks that are trying
to get images done. And then finally,
one last fun use case it just finishes
finished over here,
which is taking my image and doing my
color analysis for for the boys in the
room. This is something that the ladies
often do to figure out what colors look
best on what they're wearing, and so I
uploaded a photo and asked GPT image one
image two to make me a color analysis,
and it gave me warm neutral. My best
colors are these earthy warm colors, and
even put me in those colors here down
here. Now, my face got real weird
towards the bottom. My teeth are looking
kind of funk over here, but overall, I
would say this is pretty impressive.
This is something that people spend a
lot of time putting together for folks.
Now, what I would say GPT2 is I am
actually a dark winter, so I might come
in here and say, "No, I'm a dark winter.
You're just confused by my old
highlights. My hair looks much blonder
in that picture than it naturally is.
It's actually very dark." Um and so,
let's see if it rewrites this to my
exact color palette. But again, think
about the combination of text, color,
image analysis, layout quite lovely. And
I haven't seen a model do this kind of
layout work effectively. You know, I
think Nana Banana had gotten close with
infographics and things like this, but
we might actually switch some of our
infographics and graphic generation over
to GPT image 2 because I think it just
looks a little bit more expensive and a
little nicer. All right, here we go.
This actually looks really great. This
is the correct color analysis for me. My
natural hair color is actually the one
in the middle. Don't tell anybody. And
these are the colors. Now, again, my
face gets really weird down here, and I
would never wear these clothes. I am not
a business lady. I am
a hacker podcaster. But in terms of the
colors, in terms of the layout, in terms
of the photography, the typography, this
is pretty impressive, and I would pay a
lot of money for somebody to do this for
me. So, if you're looking for a fun
Mother's Day gift out there, take a
photo of your lady when where she's
looking good, and throw it in here and
ask for her color analysis, and then buy
that person some jewelry. All right, so
this is the design-focused
spring 2026 drop. We looked at Claude
design and how good it is at importing
design systems, creating marketing style
landing pages, and slide decks, and then
translating your current website into
something a little bit more fun. We
looked at the new GPT model GPT image 2.
Two things I think it's really really
good at,
layout and typography. It has really
nailed those things, and has also just
up-leveled the quality of design because
this is the first image model that
really does some thinking. I think it's
great, and we talked about Google's
design.md standard, which they're trying
to make the standard way for agents to
understand your design system and brand.
It's been a really exciting week. The
end of the day, I don't think any of
these tools are dead yet. They all have
their benefits. They're all slow, and
they're all making me top up my tokens.
I'll see you soon where we'll look at
all the new AI tools, and until next
time, I hope you have fun building.
Thanks so much for watching. If you
enjoyed the show, please like and
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better, leave us a comment with your
thoughts. You can also find this podcast
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You can see all our episodes and learn
more about the show at howiaipod.com.
See you next time.
Claude Design:深入集成设计系统与营销内容生成
Claude Design 作为 Anthropic 推出的在线设计工具,在处理设计系统(Design System: 一套可复用的组件和标准,用于构建一致的应用界面)集成方面表现尤为突出。与许多现有原型工具不同,Claude Design 将设计系统置于核心地位,允许用户导入自己的品牌规范,如字体、颜色、Logo 和组件。主持人 Claire Valle 以 Lenny's Newsletter 的设计系统为例,展示了如何通过上传 HTML、Logo 和图片等素材,让 Claude Design 自动提取并构建出可用的设计系统。这一过程大约需要 5 分钟,AI 会分析提供的材料,理解品牌特征,并生成一个结构化的设计系统,供后续设计使用。
Claude Design 的一个关键优势在于其在营销式登陆页面(Marketing Landing Page: 用于推广产品或服务的单页网站)创建上的能力。通过一个名为 LennyDoc 的 PRD(产品需求文档)生成器和 AI PM 教练的示例,展示了工具的问答式交互。用户可以通过自然语言描述需求,AI 能够根据用户选择的设计系统(Design System)和输入的品牌信息,生成高保真原型。例如,用户可以指定受众、所需章节、互动程度,甚至让 AI 决定定价策略。AI 还能提供设计变体(默认为三种),允许用户从不同选项中选择,这对于那些难以清晰表达设计偏好的用户来说,极大地提高了效率。
Original English
I have to start today's mini episode with a little bit on Claude design. In case you missed it last week, Anthropic released Claude design and it's their web-based design tool. Really focused on a couple areas. Prototypes, including wireframes and high-fidelity prototypes. People are asking, is this going to replace Figma in the design flow? Spoiler alert, I think it might actually replace some of these prototyping tools that everybody's using before they go to engineering.
And also it's taking a swing at slides and videos, which I think is kind of interesting and also has templates for animations and videos, which we can also show a little bit of on this episode. But what I think makes Claude design really interesting is they're making the design system a first-class citizen of this design tool. So the first thing I did was actually go in and just import my design system. And I think this is really smart because the number one complaint I know people have about using prototyping in the product development life cycle is it never matches my brand. It never matches our design system. And these prototyping tools, while I think great, you know, the Lovables, the Vzeros, the Bolts, etc., also have this concept of design system import. I really haven't found they get perfect at replicating my existing design in my code base. And so I really wanted to test this use case for Claude design and see if it actually works. So the first thing I did was really import my design system. Importing a design system is pretty easy and I'm actually going to show you how to do it by importing Lenny's Newsletter design system. So if you see here, this is what I filled out to import Lenny's design system. Sorry, pal. I'll we'll see how this looks. I really just went to his homepage. I clicked save on the HTML. I saved the logo. I saved our little campfire here. I saved this nice little graphic and I just put it in here in the Claude code create your design system form. So I said it's Lenny's Newsletter. I don't have access to his GitHub. If you want to give me access, friend, I can I can make this even better. I uploaded just a saved HTML and some images and then added those fonts, logos, and assets. I didn't even put in additional notes here. I just left it blank. And then as you can see, Claude design goes ahead and starts exploring the provided materials and wants to understand the newsletter and then build out your design system in the format that they need. And what's really interesting here is they warn you. They They say this is going to take about 5 minutes. And it did. It took about 5 minutes. And you look along the side on the reasoning, it's pretty interesting to see how it extracts the design system. It's looking at the HTML and key images. It has a visual picture now. It has a sense of what core colors and other things it's going to work. And then it's going to build out this structure of a design system sort of in a skills and documentation mode that then Claude design is going to use. And looking here, I think it looks pretty good. If you look at this, it looks pretty comparable to this. I would say the only difference is Lenny uses sans-serif fonts for his headers. So what I might say is, you know, we typically use sans-serif fonts for the main headers other than top level. Switch that, but otherwise it looks good. The other thing that is pretty cool here is there's, you know, the newsletter kit, the typography, colors. You can actually see how it breaks down the idea of a design system. Even if you're not going to use Claude design, the idea of breaking your design system for any AI tool into these components, UI kits, typography, color, components, and brand marks is really interesting. In fact, just today Google Labs released the design.md standard, which they're trying to make sort of a standard agents.md or skills.md standard across how you would describe a design system for use in Google's design tools, but also other AI design tools. And so you're really seeing a lot of these solutions move to the concept of a structured design system that then can be used by AI to render consistent high-quality UI against your experience. So this design system is really interesting. I also created one from Chat PRD. The one that I did here, I used the actual GitHub. So I hooked up the very specific GitHub directly to um this app. So it pulled in some pretty specific components and UI um across our app and our marketing site. So you can put as much or as little as you want into these design systems, but I think it's a really interesting flow. And then going back to the core capabilities of Claude design, I just want to show you a couple things that I thought was really interesting. One is I think its ability to adhere to a design system for marketing-specific landing pages and websites is really good. So if you were on the marketing side and you have been sitting out doing prototyping because it's so hard to get your brand assets into a really nice workflow, I think Claude design is a really great one for you because it's particularly good at that. Okay, so I'm going to use Lenny's design system and really show you what this looks like in practice. So let's say Lenny's going to come into competition with Chat PRD and we're going to create the Lenny PRD builder using the Lenny design system. We're going to have a head-to-head compete. Lenny or Claire, who writes better PRDs? Well, I'm going to use Claude design, the Lenny's Newsletter design system, and I'm going to say PRD maker. And I'm going to click create on this high-fidelity prototype. I'm going to start with the design system. You can see it's already selected down here. It's an interactive prototype and we want to do high-fi design. And I'm just going to use my monologue to write in here what I want. Please help me make a landing page for a PRD generator and AI PM coach powered by all the data in Lenny's Newsletter adhering to the Lenny Newsletter design system. Make it awesome. Make it awesome is a design version of please Claude, make no mistakes. So I'm going to go ahead and send that in. And if you're looking for a little bit of fun, we have a couple new loading messages here over in the Claude AI design loader. It's not flibber-jittering or whatever it used to be in Claude code. It does things like sauté onions. Very funny. Okay, so it's going to ask me about the PRD generator landing page. Again, I really love this Q&A functionality that's in Claude code and they've made it very nice in Claude design. The product is called LennyDoc and it's going to help you an AI PM in the your pocket is trained on Lenny's archive. Lenny, please don't compete with me. I'm tired. All right, who's the primary audience? New and aspiring PMs. It's going to be pure Lenny. Um decide for me on what sections I should include. How interactive should it be? I'm going to do small live interactions, but not the full thing. Again, this is for a prototype. And I'll let it decide pricing. I love this. If you haven't seen this in Claude design, they give you a little wireframe hero style directions. And I even got one of these that said, "Tell me what appeals to you." I love that so much. And for me, I'm just going to go with this. This appeals to me. I don't know. I just like it. And then I'm going to just let it decide. And then here's another really cool function of Claude design. It gives you variations, which as somebody who has spent so much time in AB testing in her career, I think is so fun. You can decide how many options you want. You can get one option. You can get three options. You can get five options. It defaults to three. And I think this is really smart from a design tool perspective because often those cycles of no, make it better or or make it different can be very slow and most people come into Claude design probably don't have the ability to articulate exactly the changes they make. So, it's really smart to put three separate ideas in front of the consumers of Claude design and let you pick what you like and figure out just from looking at it versus having to iterate with a prompt. Anything else you should know? No. We're going to continue here and and we ran out of credits. Okay, BRB. The number one problem we all have with Anthropic products is there's too many limits. I immediately hit my limit. I've only done about two or three things in Claude design and I am blocked until Saturday and it is Tuesday. So, I went and paid my Claude chips to the Anthropic gods. Let's see if it'll let me try again. Yes, $200 later, we are back. All right. So, it's going to go ahead and create this landing page for this Lenny tool builder. Now, another piece of feedback that we're going to have to deal with during this podcast is it is slow. And I think one of the places where Figma is going to continue to win and we saw this in our How I AI episode with the Figma team about how they use MCPs. With design systems and design tools in particular, you want really short feedback loops. If you don't like how something looks, you want to be able to change and modify it pretty immediately. And I have to say this is where Figma really wins. Just your ability to drag things, change things, change the font without having to wait for an LLM call, without having to top up your credits. Immediately, there does not need to be a model in the loop. I think we underestimate how nice that is from a speed of iteration perspective when you're building and designing things. And I think that is one reason why when Figma will continue to be a nice iteration and design canvas for any kind of design work because honestly, the cycles are so slow here with Claude design. This is probably going to have to take about 5 to 10 minutes. I I should step away from this, but we're going to pause, come back to it when it's done sauteing and shelling, as it says in the waiting.
Claude Design:幻灯片生成与创意重塑
Claude Design 在将现有内容转化为专业演示文稿方面表现出色。主持人分享了一个使用 Open Claw 文章 PDF 作为输入,结合 Lenny's Newsletter 的设计系统,自动生成精美演示文稿的案例。AI 不仅提炼了文章的核心信息,还围绕品牌规范构建了视觉一致的幻灯片,甚至在展示代码命令时,还巧妙地加入了模拟的终端界面和光标效果。这对于需要制作培训材料、客户演示或内容营销的专业人士来说,极大地提高了效率和最终产出的质量。
此外,Claude Design 还具备强大的创意重塑能力,允许用户进行“疯狂”的网页设计实验。通过要求 AI 以 90 年代 GeoCities 风格重塑 Lenny's Newsletter 的首页,AI 生成了一个名为 "Lenny's Product Zone" 的独一无二的页面,充满了复古元素。更有趣的是,AI 在此过程中还展现了其卓越的文案撰写(Copywriting: 撰写用于营销和宣传目的的文本)能力,生成的标题如“Your OKRs are cringe and seven ways to fix them before Q3”极具吸引力且创意十足。这表明,即使在没有明确设计系统指导的情况下,Claude Design 也能通过理解“参考风格”,创造出极具特色且文案出色的设计。
Original English
I chose that landing page, Lenny's newsletter, design system, and I actually dropped my open claw article that I wrote for the newsletter in as a PDF and I said, let's build a deck teaching people how to set up open claw based on this article. And this is where I think it really shines. It looked at the design system, looked at the content, and built a really nice presentation for me to present open claw and how to set it up. And you can see here, it just looks really nice. And so, if you're someone that has to put together decks for customers, you have to put together instructional material, and you really want that to match your branding, I think product marketers, you really need to pay attention for things like training, enablement, and customer decks. I really think this does a very nice and elegant job of designing a deck. And even look at this, I had a command in the terminal as part of my article, and it actually put in a really cute fake terminal here with a little blinker. And this is the fun parts of the Claude design slides is they're actually just code behind the scenes. I think this might be where we're going with slides overall is slides just end up being code like everything else. And so, you can get these cute little design elements that I think are really delightful and fun in the app. So, if you're looking for a really practical use case where I think it does quite well, take straight content and turn it into a beautiful deck matching your brand. And then my final very important Claude design use case, it gets very fun to imagine crazy versions of your web experience or website. When you give Claude design no design system, it does the best. So, I asked Claude to make a 90s GeoCities style version of the Lenny's newsletter homepage. It did that. It is called Lenny's product zone and it is pretty incredible. And even the tweaks component that we had that was so nice in the polished landing page version is now real ugly. I'm going with bricks. I'm going with Comic Sans, of course, and I want all the things. So, I'm going to leave all these tweaks here. And look at this beauty. Your OKRs are cringe and seven ways to fix them before Q3. And this is a secret power of Claude design. It writes exceptional copy. So, if you let it run on copy, which is such an underappreciated part of building a great prototype or design, it's going to do a really, really good job. And so, I highly recommend finding a reference style. Uh, Jamie Gannon makes a really good point on this in her episode of How I AI is if you understand reference styles, you can reference and explain what you want, but let it go pretty wild without a design system, and then you will get very, very cool designs. So, I'm going to, as soon as Lenny gives me access to his GitHub, to kind of push this right up. I think it's going to convert. Convert like crazy. So, let's ask him to ship it. Write in the comments if you think this is what Lenny should redesign his website to.
Claude Design 的局限性与 GPT Image 2.0 的突破
尽管 Claude Design 在内容转换和创意生成方面表现出众,但其速度较慢且依赖于额度限制(如作者遇到的 $200 充值才能继续使用的情况)是其显著的缺点。与 Figma 这种无需等待 LLM 调用、实时反馈的工具相比,Claude Design 的迭代周期较长,这在需要快速原型设计的场景下可能成为瓶颈。此外,Claude Design 更擅长生成营销风格的组件,对于复杂的用户体验/用户界面(UX/UI: User Experience/User Interface - 用户与产品互动时的整体感受和界面设计)组件,其理解和渲染能力仍有提升空间。
然而,GPT Image 2.0 的发布为图像生成领域带来了新的希望。该模型在排版(Typography: 字体设计、字号、间距等排版元素)和布局(Layout: 页面或图像中元素的排列方式)方面取得了显著进步,能够生成更准确的文本和更具吸引力的九宫格品牌素材。在 Chat PRD 的品牌工具包(Brand Kit: 包含 Logo、配色、字体、图像风格等一套完整的品牌视觉识别元素)生成实验中,GPT Image 2.0 即使在参考了用户提供的 Midjourney 图像后,也能生成更符合期望的、更具品牌辨识度的图像。
此外,GPT Image 2.0 的色彩分析(Color Analysis: 根据个人特征确定最适合的色彩方案)功能也令人印象深刻。通过分析用户照片,模型不仅准确识别了“暖中性”的色调,还进一步细化了适合用户的大地色系(Earthy Warm Colors)和“暗冬季”的色彩方案,并展示了实际应用效果。虽然在人脸渲染细节上仍有瑕疵,但其在综合理解文本、颜色、图像及布局方面的能力,标志着 AI 图像生成正朝着更深层次的“思考”和应用迈进,为内容创作者和品牌建设者提供了强大的新工具。
Original English
So, those are my three Claude design use cases. Import your design system and create a new more marketing style landing page, use content plus your design system to create really really beautiful slides, and then go ham on an ugly redesign of your website or ugly or beautiful, depending on what you think, and facts us at 1-800 product, which is exactly what this landing page says is the way to get in touch with my friend Lenny if you think he should shoot ship Lenny's product zone. Okay, I just want to show you two more things really quickly before we go, and those things are how I think you can use the new GPT image model 2 to get some brand work and also some fun image work done. Okay, so just today at Chat GPT OpenAI released Chat GPT images 2.0 model, which is new era of image generation. It is the first model that can do thinking, and they've really focused on text and the ability to render text and objects accurately, and I just wanted to show you two use cases that I think are pretty interesting, and how well I think the new image model from OpenAI performs. The first one is kind of back to what we were talking about before, which is brand. And I saw this prompt on X, and I I copied it for Chat PRD to see what we would get. And it's basically the idea of creating one of those multi-page brand kits for your company. So, I asked it to create it for my company Chat PRD. I just gave some general kind of brand design guidance off this. I had Chat GPT write this for me, and asked it to generate it. And what I will say is it did a really lovely job in terms of text. It doesn't have that classic like GPT image text looks to it, so typography has gotten a little bit better. I think the it's kind of amazing it can do this nine grid layout of different parts of the brand kit, and I don't think it's bad. It's just not me. And so, I loaded up some images from Midjourney here that I think we use more in our brand kit, and I say, "That's not really us. Here are some reference images. Update the brand kit." And let's see what it does with that. I'm going to make it create an image. Hopefully, I'm hoping it should read these images, which are much brighter, much pinker, and have this like sort of pixelated feel to them, and create a brand kit that looks like more like what I would want to use. And I think this is just such a neat workflow. I've heard a lot from people that they're really dissatisfied with the current image models for marketing purposes because it requires so much bringing together of images and text and typography and voice. And while I think something like a Claude design obviously can do that well at the web asset level, sometimes you want it at the brand or image asset level, and I think it's really interesting to see if GPT image 2 can do this. So, let's see what it generates. It's finishing up right now. Let's see how pink it is and if we love it. Oh my gosh, I actually really love it. It makes me so happy. As you can see, it took in this like sort of pixelated landscape-y images that we've been using for Chat PRD. It is certainly more pink, and it has given me kind of a new idea of what we could do with this brand kit. Now, we got an amazing brand kit done by designers. I think it's probably scientifically 5 to 50 times better than this, but if you were looking for somewhere to start, I think that GPT image 2 is quite good at this, and this doesn't have that very obvious AI image text tell on the typography, and I think something like this is a really great starting point for folks that are trying to get images done. And then finally, one last fun use case it just finishes finished over here, which is taking my image and doing my color analysis for for the boys in the room. This is something that the ladies often do to figure out what colors look best on what they're wearing, and so I uploaded a photo and asked GPT image one image two to make me a color analysis, and it gave me warm neutral. My best colors are these earthy warm colors, and even put me in those colors here down here. Now, my face got real weird towards the bottom. My teeth are looking kind of funk over here, but overall, I would say this is pretty impressive. This is something that people spend a lot of time putting together for folks. Now, what I would say GPT2 is I am actually a dark winter, so I might come in here and say, "No, I'm a dark winter. You're just confused by my old highlights. My hair looks much blonder in that picture than it naturally is. It's actually very dark." Um and so, let's see if it rewrites this to my exact color palette. But again, think about the combination of text, color, image analysis, layout quite lovely. And I haven't seen a model do this kind of layout work effectively. You know, I think Nana Banana had gotten close with infographics and things like this, but we might actually switch some of our infographics and graphic generation over to GPT image 2 because I think it just looks a little bit more expensive and a little nicer. All right, here we go. This actually looks really great. This is the correct color analysis for me. My natural hair color is actually the one in the middle. Don't tell anybody. And these are the colors. Now, again, my face gets really weird down here, and I would never wear these clothes. I am not a business lady. I am a hacker podcaster. But in terms of the colors, in terms of the layout, in terms of the photography, the typography, this is pretty impressive, and I would pay a lot of money for somebody to do this for me. So, if you're looking for a fun Mother's Day gift out there, take a photo of your lady when where she's looking good, and throw it in here and ask for her color analysis, and then buy that person some jewelry. All right, so this is the design-focused spring 2026 drop. We looked at Claude design and how good it is at importing design systems, creating marketing style landing pages, and slide decks, and then translating your current website into something a little bit more fun. We looked at the new GPT model GPT image 2. Two things I think it's really really good at, layout and typography. It has really nailed those things, and has also just up-leveled the quality of design because this is the first image model that really does some thinking. I think it's great, and we talked about Google's design.md standard, which they're trying to make the standard way for agents to understand your design system and brand. It's been a really exciting week. The end of the day, I don't think any of these tools are dead yet. They all have their benefits. They're all slow, and they're all making me top up my tokens. I'll see you soon where we'll look at all the new AI tools, and until next time, I hope you have fun building.
结论与未来展望
总而言之,Claude Design 和 GPT Image 2.0 都代表了 AI 在设计和内容创作领域的重要进展。Claude Design 在设计系统集成、营销内容生成(登陆页、幻灯片)和创意重塑方面提供了强大的支持,尤其适合产品营销和内容创作者。GPT Image 2.0 则在图像生成方面,尤其是在处理排版、布局和品牌资产创建上展现了令人欣喜的成果,预示着 AI 图像模型正朝着更智能、更具“思考”能力的方向发展。尽管这些工具在速度、成本控制和某些细节表现上仍有改进空间,但它们无疑为设计师、内容创作者和品牌专家提供了前所未有的辅助能力,加速了创意流程,并开启了新的可能性。Google Labs 提出的 design.md 标准,也预示着未来 AI 工具将更侧重于对设计系统的标准化理解和应用。
Original English
Thanks so much for watching. If you enjoyed the show, please like and subscribe here on YouTube, or even better, leave us a comment with your thoughts. You can also find this podcast [music] on Apple Podcasts, Spotify, or your favorite podcast app. Please consider leaving us a rating and review, which will help others find the show. You can see all our episodes and learn more about the show at howiaipod.com. See you next time.
📌 文中提及的人物和组织
公司/组织: Anthropic, OpenAI, WorkOS, Rippling
产品/模型: Claude Design, GPT Image 2.0