沃尔玛CEO道格·麦克米伦:在不确定时代以目标引领变革 Harvard Business Review 2025-11-26

沃尔玛的领导力与不确定性挑战

ADI IGNATIUS: 沃尔玛是全球最大的公司,也是最大的私人雇主和最成功的零售商,每周有2.55亿顾客光顾。

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ADI IGNATIUS: Walmart is the world's largest company, its biggest private employer, and its most successful retailer, with 255 million customer visits per week.

道格·麦克米伦(Doug McMillon: 沃尔玛现任CEO)于1984年以小时工的身份开始了他的职业生涯,30年后成为了CEO。

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Doug McMillon started his career there in 1984 as an hourly associate and, 30 years later, became a CEO.

在他的领导下,公司不仅成为了实体店巨头,也成为了数字领域的强大力量。

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Under his leadership, the company has become a digital as well as brick-and-mortar powerhouse.

它提高了员工的工资和福利,利用技术改善了顾客体验,并致力于创建一个更环保的供应链。

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It has increased pay and benefits for its workers. It's leveraged technology to improve the customer experience and worked to create a more environment-friendly supply chain.

道格,非常感谢您加入我们。

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Doug, thank you very much for joining us.

DOUG MCMILLON: 嘿,阿迪(Adi Ignatius: 《哈佛商业评论》主编)。很高兴见到你。

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DOUG MCMILLON: Hey, Adi. Great to see you.

ADI IGNATIUS: 道格,很高兴您能来。感谢您抽出时间。

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ADI IGNATIUS: Doug, it is always great to have you here. Thank you for making the time.

那么,我们直接开始吧。经营一家大公司从来都不容易。

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So let's just jump right in. It's never easy running a big company.

随着AI(Artificial Intelligence: 人工智能)即将带来颠覆,以及地缘政治不确定性反复出现,在这种环境下,持续领导需要具备什么?

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With AI poised to disrupt, with recurring waves of geopolitical uncertainty-- what does it take to lead consistently in an environment like this?

DOUG MCMILLON: 我认为记住你是谁很重要,但也要对变化持开放态度。

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DOUG MCMILLON: I think remembering who you are is important but also being open to change.

当我想到AI带来的机遇时,我首先想到的是增长机会。

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And when I think about what AI presents, the first thing that goes through my mind is the growth opportunity.

我认为在生成式AI(Generative AI: 能够生成文本、图像等新内容的AI)引起所有人关注后,我们在进攻和防守的心态之间保持了相当的平衡。

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I think right after generative AI captured everyone's attention, we were pretty balanced in terms of our mindset between offense and defense.

我认为这种心态随着时间推移已经转变为进攻性导向和增长导向。

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And I think that's shifted over time to being offensive in our orientation and growth oriented.

我相信我们会在某个时候讨论具身智能AI(Agentic AI: 能够自主感知环境、规划行动并执行任务的AI)。

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We'll talk, I'm sure, at some point about agentic AI.

但我们有一个很好的机会来改变人们购物的方式,并能为他们节省更多时间,诸如此类。

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But there's a great opportunity for us to change how people shop and be able to save them even more time, things like that.

所以我们对AI带来的机会感到兴奋。

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So we're excited about the opportunity that AI presents.

至于地缘政治问题等,多年来一直存在动荡。

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And as it relates to geopolitical issues and things like that, there's been turbulence now for quite a few years.

我认为我们只是学会了在这种环境中运营。

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And I think we've just learned how to operate in that environment.

沃尔玛的AI战略与就业影响

ADI IGNATIUS: 好的,我们来谈谈AI。您是如何看待它的?

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ADI IGNATIUS: Well, let's talk about AI. How do you think about it?

人们很容易认为,AI带来了巨大的效率,可能以牺牲人类就业为代价。

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One is tempted to think, all right, so AI offers these tremendous efficiencies, possibly at the expense of human employment.

目前沃尔玛的核心AI思维是什么?

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What is the core AI thinking at Walmart at this point?

DOUG MCMILLON: 嗯,再说一次,增长是我首先想到的。

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DOUG MCMILLON: Well, again, growth is the first thing that I think of.

自上世纪90年代电子商务(E-commerce: 通过互联网进行的商品和服务交易)真正开始以来,其体验并没有太大变化,仍然是搜索栏和一长串商品列表。

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And the e-commerce experience hasn't changed that much since it really started back in the '90s with a search bar and a laundry list.

现在我们有机会创造一种多媒体、更个性化、更具情境化的电子商务体验,真正改变数字方面。

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And now we have an opportunity to create an e-commerce experience that's multimedia, more personalized, contextual, really change the digital side of the equation.

我们正专注于此。

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And we're really focused on that.

至于对就业的影响,我确实认为我们拥有的每个工作岗位都会以某种方式改变。

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As it relates to changes to employment, I really do think that every job we've got is going to change in some way.

无论是将购物车从停车场推走,还是我们的技术人员的工作方式,当然还有领导角色的变化,我都能想象AI将如何改变这些工作。

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Whether it's getting the shopping carts off the parking lot, or it's the way our technologists work, or, certainly, the way leadership roles change, I can imagine how AI will change every one of those jobs.

它将创造新的工作岗位。

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And it will create new jobs.

我们已经开始看到一些这样的情况。

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We're starting to see some of that.

我们已经看到的所有新工作都以某种方式与AI相关。

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All of those new jobs we've seen already are AI oriented in some way.

它将消除一些任务并消除一些角色。

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It will eliminate some tasks and eliminate some roles.

我们希望做的是让每个人都能充分利用可用的新工具,学习、适应、增加价值、推动增长,并在未来几年内仍然是一个非常大的雇主。

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And what we want to do is equip everybody to be able to make the most of the new tools that are available, learn, adapt, add value, drive growth, and still be a really large employer years from now.

这就是我们正在努力实现的目标。

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That's the goal that we're working towards.

因此,我们做了很多事情,比如给每个人一个ChatGPT(ChatGPT: 由OpenAI开发的人工智能聊天机器人)许可证,并提供其他工具,以便他们能够学习和成长,并与我们公司一起经历这个过程。

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So we've done things like give everybody a ChatGPT license and give everyone other tools so that they can learn and grow and go through this process with us as a company.

沃尔玛宗旨的演变:“省钱,活得更好”

ADI IGNATIUS: 是的。所以您领导的公司从创立之初就一直非常以目标为导向,这是创始家族的传统。

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ADI IGNATIUS: Yeah. So you're heading a company that from its founding has always been very purpose driven, the founding family.

自从您担任CEO以来,您也阐明了这一点。

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And you've articulated that as well since you've taken over CEO.

但这必须演变,对吗?核心宗旨——或者辅助宗旨——是否随着时间推移以及您成为CEO以来发生了变化?

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That must evolve, though, right? Has the core purpose-- or maybe the auxiliary purposes-- kind of shifted over time and since you've become CEO?

DOUG MCMILLON:山姆·沃尔顿(Sam Walton: 沃尔玛创始人)在1992年去世前不久接受总统自由勋章时,据我所知,他首次阐明了公司的宗旨。

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DOUG MCMILLON: When Sam Walton accepted the Presidential Medal of Freedom shortly before he passed away, back in 1992, he articulated a purpose for the company, as far as I know, the first time that he had articulated it.

宗旨基本上是,我们将向世界展示如何省钱,过上更好的生活,拥有更好的生活方式。

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And it was basically, we'll show people what it's like around the world to save money and have a better life, to live a better lifestyle.

所以这些词语变成了“省钱,活得更好”。

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And so those words have become save money, live better.

我们每天醒来都努力为所有顾客和会员创造价值。

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We wake up every day trying to create value for all of our customers and members.

但正如你所说,方程式中“活得更好”的部分随着时间推移发生了变化。

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But that live better part of the equation, to your point, has changed over time.

如果你看看2000年代中期发生的事情,我们由李·斯科特(Lee Scott: 沃尔玛前CEO)领导,努力成为一家更具可持续性的公司,这只是使命范围扩大的一个例子。

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If you look at what happened in the mid 2000s with the work we did, led by Lee Scott, to become a more sustainable company, as just one example of how the mandate broadened.

如今,我们显然不仅考虑为人们省钱,还考虑为人们节省时间,加强社区,保护地球,并在医疗保健中发挥作用。

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These days, we obviously think about not only saving people money but saving people time, strengthening communities, strengthening the planet, playing a role in health care.

我认为改变的部分是对“活得更好”的更具体看法,以及我们作为员工如何努力改善生活。

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I think the part that has changed is a more specific view of what live better means and how we can work as associates to improve lives.

平衡企业宗旨与盈利压力

ADI IGNATIUS: 是的。我一直觉得思考一家目标驱动型公司面临巨大盈利压力很有趣。

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ADI IGNATIUS: Yeah. And I always find it interesting to think about a very purpose-driven company with very intense profit pressures.

您一定觉得——我相信您会喜欢“我们两者都最大化”这个答案。

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And you must feel-- and I'm sure you'd love the answer to be, we maximize both.

但一定有推拉。当您面临这些短期和长期盈利压力时,如何将宗旨置于核心地位?

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But there must be a push and pull. How difficult is it to keep purpose front and center when you have these short-term and longer-term profit pressures? How do you handle that balance?

DOUG MCMILLON: 是的。提醒大家,大约十多年前,我们同时进行了一些非常大规模的投资,这可能很重要。

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DOUG MCMILLON: Yeah. It's probably important to remind everyone that now a little over 10 years ago, we made a number of investments that were really sizable, all pretty much at the same time.

我们投资了更高的工资。

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We invested in higher wages.

最终,这变成了对免费教育和超越工资率的投资。

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Eventually, that became investments in free education and things beyond just the wage rate.

但我们对员工投入了数十亿美元。

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But we invested in our people, billions of dollars.

我们投资了更低的价格,数十亿美元。

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We invested in lower prices, billions of dollars.

我们投资了电子商务,数十亿美元。

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We invested in e-commerce, billions of dollars.

我们还投资了现代化我们的技术栈(Tech stack: 构建和运行应用程序所需的技术组件集合)。

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And we also invested to modernize our tech stack.

当我们做所有这些事情时,我们降低了公司的盈利能力。

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As we did all of those things, we took the profitability of the company down.

我们的营业收入百分比曾达到8%以上。

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Our operating income percentage peaked somewhere north of 8%.

山姆·沃尔顿曾因当时的管理团队实现了8%或更高的营业收入目标,而在华尔街跳草裙舞,这很有名。

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Sam Walton once famously danced the hula on Wall Street because the management team back then hit a target of 8% or higher on operating income.

当我担任这个职位时,营业收入百分比约为6%。

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And when I moved into this role, the operating income percentage was about 6%.

随着我刚才提到的所有投资,我们一直降到略高于4%——这是一项相当大的投资,我们的股东为此买单,以便我们能够改变公司并为未来做好准备。

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With all those investments that I just mentioned, we went all the way down to just a little north of 4%-- so a pretty dramatic investment that our shareholders paid for so that we could change the company and get positioned for the future.

看到沃尔顿家族(Walton family: 沃尔玛创始人家族)和我们的董事会与管理团队一起做出这些决策,制定这些选择,并降低公司的盈利能力,以便我们能够为公司未来定位并同时实现我们的宗旨,这真的很棒。

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It was really pretty cool to watch the Walton family and our board of directors work through those decisions with the management team to lay out those choices and to make them and to reduce the profitability of the company so that we could position the company for the future and fulfill our purpose at the same time.

我们没有要求顾客为此买单。

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We didn't ask our customers to pay for it.

我们也没有要求其他人为此买单。

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We didn't ask anybody else to pay for it.

当然,实际上是股东为此买单。

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Of course, it's really been the shareholders that paid for it.

然后,如果你看看最近发生的事情,因为我们的商业模式发生了变化,电子商务带来了会员机会和广告机会,以及其他形式的收入。

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And then if you look at what's happened as of late, because our business model has changed, e-commerce led to membership opportunity and advertising opportunity, other forms of income.

我们已经能够提高营业收入百分比,同时保持低价并继续投资工资。

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We've been able to turn that operating income percentage back up while keeping prices low and continuing to invest in wages.

所以这在几年内得到了体现,我认为这使我们能够实现我们的宗旨,同时改造公司。

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So that played out over a period of quite a few years and I think has caused us to be able to live our purpose and, at the same time, transform the company.

ADI IGNATIUS: 如果这次对话中的任何事情能激发您跳草裙舞,请随意。

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ADI IGNATIUS: If anything in this conversation inspires you to do a hula, feel free.

DOUG MCMILLON: [笑] 那不会发生的。

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DOUG MCMILLON: [LAUGHS] That won't happen.

ADI IGNATIUS: 嗯,我们拭目以待。我们拭目以待。

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ADI IGNATIUS: Well, we'll see. We'll see.

DOUG MCMILLON: 山姆——

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DOUG MCMILLON: Sam--

ADI IGNATIUS: 我们才刚刚开始。

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ADI IGNATIUS: We're just getting started here.

DOUG MCMILLON: ——已经处理了那部分。

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DOUG MCMILLON: --took care of that part.

从疫情供应链冲击和关税中吸取教训

ADI IGNATIUS: 所以您最近经历了一些冲击,对吗?我们都经历过。

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ADI IGNATIUS: So you've been through a number of shocks recently, right?

COVID疫情就是其中之一,并导致了供应链冲击。

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We all have been. And the COVID pandemic is one of them and resulting in supply-chain shocks.

我想我们都在关注像沃尔玛这样大量进口商品的公司,关税在多大程度上改变了您的业务,无论是显性的还是不那么显性的。

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I think we're all looking at companies like Walmart that import a lot, to what extent are tariffs changing your business, either overtly or not so overtly.

也许谈谈——既然关税问题仍在持续,先从——您从之前指导沃尔玛度过疫情供应链冲击中学到了什么?

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Maybe talk about-- since the tariffs thing is still ongoing, start with-- what lesson did you take, guiding Walmart through pandemic supply-chain shocks before?

您从那次经历中学到了什么,现在可能仍然相关,并适用于未来?

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What did you learn from that experience that's maybe relevant now, going forward?

DOUG MCMILLON: 是的。我想,要分享我们在疫情期间对自己和公司学到的一切,需要很长时间。

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DOUG MCMILLON: Yeah. It would take a long time, I think, to share everything we learned about ourselves and the company as we went through the pandemic.

对我来说,最重要的是我们的员工能力有多强。

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The thing that comes to the top of the list for me is just how capable our associates were.

这包括我们的门店员工、供应链员工、山姆会员店(Sam's Club: 沃尔玛旗下的会员制仓储式商店)员工。

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That includes our store associates, supply-chain associates, Sam's Club associates.

也包括我们的领导者。

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It also includes our leaders.

我所经历的是他们的判断力有多好,以及他们做决策的速度有多快。

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And what I experienced is just how good their judgment was and how fast they can make decisions.

在疫情之前,我以为我们行动得更快。

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Before the pandemic, I thought we were moving quicker.

我们希望快速行动,但在这方面从未真正满意。

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但在疫情期间,一切都加快了太多。

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But during the pandemic, everything just sped up so much.

有太多的决策要做,关于如何保护人们安全,如何管理供应链,那段时间的一切——如何帮助进行COVID检测,如何最终帮助接种疫苗。

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And there were so many decisions to make about how to keep people safe, how to manage the supply chain, everything during that period of time-- how to help with COVID testing, how to eventually help with immunizations.

我们加快了公司的节奏。

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And we picked up the cadence of the company.

当我们所有人都通过Zoom(Zoom: 一款视频会议软件)运营时,我和我的领导团队也是如此。

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And as we were all operating on Zoom, my leadership team and I were too.

我们从每周、每月的节奏变成了每天、每周的节奏。

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And we went from what was a weekly, monthly cadence to a daily, weekly cadence.

我们每天早上都在一起,提出需要做出的选择。

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And we were together every morning, surfacing choices that needed to be made.

当然,我们和世界上其他人一样,并非立即知道所有这些问题的答案。

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And we didn't know, as others in the world didn't, all the answers to those questions immediately, of course.

所以我们被迫更多地授权,将这个选择交给这个人或公司里的其他人。

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And so we just were forced to delegate more, hand this choice to this person or someone else in the company.

明天,告诉我们你决定了什么,以及你为什么做出这个决定。

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Tomorrow, tell us what you decided and why you made that decision.

但不要等待行动。

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But don't wait to act.

哇,他们很快就做出了很多非常好的决策。

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And wow, they made a lot of really good decisions quickly.

然后,如果我看看最近与关税相关的这个情况,团队再次表明他们可以管理这些数量决策,改变原产国,将生产转移到应该去的地方,做出关于时间和流程的非常好的选择。

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And then if I look at this most recent circumstance as it relates to tariffs, yet again, the team is showing that they can manage these quantity decisions, change the country of origin, move production where they should, make really good choices about timing and flow.

今年我们的库存管理得非常好,这作为零售商非常重要。

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And our inventory has been really well managed during the course of this year, which is so important as a retailer.

如果库存过多,就会产生所有这些额外的成本,降价和许多其他成本。

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If you get over-inventoried, you end up with all these additional costs, markdowns and many other costs.

如果商品太少,就会错过销售机会。

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If you have too little goods, you end up missing sales opportunities.

他们管理这种不断变化、复杂局势的方式也令人印象深刻,就像疫情期间一样。

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And the way they've managed through this whole everchanging, complex situation too has been impressive, just like it was during the pandemic.

在美国,我们销售的商品中有超过三分之二是本地制造或种植的。

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Here in the US, a little more than 2/3 of what we sell is made or grown here.

今天我们在19个国家运营。

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Today we operate in 19 countries.

但我们业务的最大部分在美国沃尔玛。

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But the biggest part of our business is in Walmart US.

那个超过三分之二的数字有所帮助。

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And that more-than-2/3 number helps.

但另外三分之一来自世界各地,包括中国、墨西哥、加拿大、越南和其他一些国家——当我们完成所有工作时,将超过一百个国家。

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But that other third that comes from around the world, including countries like China, Mexico, Canada, Vietnam, and some others-- more than a hundred countries by the time we get through with it all.

与这些商品来源相关的灵活决策管理得非常好。

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That fluid decision-making related to where those goods come from has been really well managed.

所以我只是学会了比以前更信任人们。

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And so I've just learned to trust people even more than I did on the front side of it.

应对关税不确定性下的规划挑战

ADI IGNATIUS: 是的。我想再多谈谈这个。

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ADI IGNATIUS: Yeah. Well, I want to talk a little more about that.

有时关税是确定的,很清楚。

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So sometimes the tariffs are set and it's clear.

是10%,是50%,是100%。

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It's 10%. It's 50%. It's 100%.

无论是什么,您都知道是什么。

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Whatever it is, you know what it is.

您必须承担这笔成本并转嫁或不转嫁。

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And you have to eat that cost and pass it on or not.

但随后存在巨大的不确定性。

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But then there's the huge uncertainty.

很难判断,至少在华盛顿,这些是谈判策略吗?这些是真的吗?

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And it's hard to tell, at least in Washington, are these negotiation tactics? Are these real?

感觉这种不确定性水平,对您来说一定非常深远,因为您从世界各地采购如此多的商品——您如何在规划中处理这种高度不确定性?

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It feels like the level of uncertainty, which must be so profound for you, sourcing so much from all over the world-- how do you handle that level of acute uncertainty in your planning?

因为它是不确定的。但很快就会被锁定。

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Because it's uncertain. But then it's going to get locked in down the road before long.

DOUG MCMILLON: 是的。嗯,让我们以季节性商品为例。

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DOUG MCMILLON: Yeah. Well, let's use the example of seasonal merchandise.

回到春天,假设您是沃尔玛的万圣节服装采购员。

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Take yourself back to the spring and pretend that you're the Halloween costume buyer for Walmart.

您购买多少套服装?它们来自哪里?您认为它们的价格点会是多少?

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How many costumes do you buy? Where do they come from? What price points do you think they'll be at?

因为当您收到它们时,也就是关税被分配时,它可能是一个不同的关税数字。

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Because by the time you receive them, which is when the tariff is assigned, it could be a different tariff number.

所以我们进行假设分析。

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So we run what ifs.

如果关税是这个金额,那么定价可能会发生什么。

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If the tariff is this amount, here's what would probably happen with pricing.

那么如果我们有那个价格,我们会卖出多少单位?我们还可以从哪里采购它们?

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Then how many units would we sell if we had that price? Where else could we source them from?

如果人们面临通胀压力,他们会买什么?

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What will people buy if they're under inflationary pressure?

多年来,我们从不同的经历中学到,例如,家庭会优先考虑他们的孩子和宠物,然后才考虑父母。

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We've learned as we've gone through different things over the years, for example, that families prioritize their children and their pets before they prioritize the parents.

而妈妈通常把自己放在最后。

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And a mom usually puts herself last.

所以这些权衡发生在整个家庭中。

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And so these trade-offs happen throughout the family.

所以我们相信会有“不给糖就捣蛋”的活动,儿童服装会卖得很好。

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So we were confident there would be trick-or-treating and children's costumes would sell.

但例如,我们可能不会卖出那么多成人服装。

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But we might not sell as many adult costumes, for example.

所以我们只是大家一起讨论这些独立的决策,然后手拉手,选一个数字,做出决定。

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So we just kind of all talk through those independent decisions and hold hands, pick a number, and make a decision.

正如我之前提到的,到目前为止,每个人都做得非常好,总体上都做对了。

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And as I mentioned earlier, so far, everyone's done a really good job of generally getting things right.

持续变革与组织转型

ADI IGNATIUS: 所以我觉得我们所有人——所有领导企业的人——都处在一个持续变革的时期。

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ADI IGNATIUS: So I feel like we're all-- all of us who are leading businesses-- in a period where transformation is perpetual.

这不像“好的,我们搞定了技术。我们适应了。就是这样。”

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It's not like, OK, we figured out the technology. We adapted. And there you are.

您是如何思考这一点的,如何确保变革不仅仅是从一个项目跳到另一个项目,而是一种不断发展和可持续的能力?

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How do you think about that, trying to make sure that transformation isn't just lurching from project to project, but is an evolving and sustainable capability?

DOUG MCMILLON: 是的。你必须愿意改变很多事情。

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DOUG MCMILLON: Yeah. You have to be willing to change so many things.

当您提出这个问题时,我回想起近12年前刚担任这个职位时的情景。

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I'm remembering, as you asked the question, what it was like to move into this role almost 12 years ago.

我们的美国超级中心(Supercenter: 沃尔玛的一种大型综合性商店)业务正在经历负同店销售额(Comps: Comparable Store Sales)。

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We were running negative comps in our US Supercenter business.

我们几乎没有什么值得一提的电子商务业务。

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We didn't have much of an e-commerce business to speak of.

我在国际业务中遇到了一些挑战。

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We had some challenges in international, where I had been.

关于战略和转型有很多问题。

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And there were a lot of questions about strategy and transformation.

我和领导团队很早就决定向所有人解释什么不会改变。

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And what the leadership team and I decided to do fairly early on was to explain to everyone what wouldn't change.

因为需要改变的事情清单非常长。

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Because the list of things that needed to change was really long.

如果你开始谈论所有这些,会让人感到非常不知所措。

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And if you started talking through all that, it'd feel pretty overwhelming.

所以我们对所有人说,我们相信创始人山姆·沃尔顿赋予我们的这个永恒宗旨。

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So what we said to everyone was, we believe in this timeless purpose that our founder, Sam Walton, gave us.

我们将始终致力于帮助人们,帮助人们省钱,过上更好的生活。

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We will stay committed to helping people, helping people save money and live a better life.

我们相信我们有正确的四个核心价值观。

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We believe we've got the right four core values.

我们希望我们的文化、我们的行为与这四个价值观相匹配。

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And we want our culture, our behaviors, to match those four values.

所以您加入的沃尔玛,在人们如何被对待以及我们希望您如何领导方面,将保持一致。

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So the Walmart that you joined, in terms of how people are treated and how we want you to lead, that's going to stay consistent.

顺便说一句,这些价值观的一部分包括追求卓越。

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By the way, part of those values include striving for excellence.

所以标准很高。期望也很高。

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So the bar is high. Expectations are high.

但我们尊重个人。我们诚信行事。我们服务顾客。

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But we respect the individual. We act with integrity. We serve the customer.

这些价值观将保持一致。

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Those values are going to be consistent.

其他一切都开放改变。

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Everything else is open for change.

如果未来顾客不想要门店,我们就不会有门店。

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If customers don't want stores in the future, we won't have stores.

所以我们一开始真的试图在电子商务上迎头赶上,并建立电子商务业务。

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So we started out really trying to play catchup on e-commerce and build an e-commerce business.

这导致我们理解——主要通过与初创公司、数字公司和其他电子商务公司交流——我们必须从根本上改变我们的工作方式。

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And that led to understanding-- largely informed by spending time with startups and digital companies and other e-commerce companies-- that we had to literally change the way we worked.

我们需要设计作为一种能力。我们需要产品管理。

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We needed design as a capability. We needed product management.

我们需要一些技术公司拥有而我们公司没有的角色。

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We needed some roles that technology companies had and have that we didn't have in the company.

我们过去通过运营来管理业务,我们的门店领导团队和我们的商家做出许多重大决策,而实际上,我们需要改变我们的思维和工作方式,以顾客和会员为中心,然后逆向构建正确的技术。

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And we'd grown up running the business with operations, our store leadership team and our merchants making a lot of the big decisions when, really, we needed to change the way we thought and worked, to put the customer and member in charge and work backwards to build the right tech.

这导致了比我最初预期的更多的组织变革。

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And that caused more organizational change than what I anticipated in the beginning.

所以,总结一下您的问题,作为一家大公司,您必须做的事情之一就是让自己随时准备改变,而不仅仅是一次性改变。

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So to kind of put a punchline on your question, one of the things you have to do as a big company is to set yourself up to change all the time and not just once.

这意味着持续学习、持续的心态转变、结构变化、新能力,只是更快节奏的组织变革,这样您就不会再次落后。

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So that means constant learning, constant mindset shifts, changes to structure, new capabilities, just a faster pace of organizational change so that you don't fall behind again.

赋能员工进行AI转型

ADI IGNATIUS: 是的。在我们今天开始这个活动之前,我们问了听众他们最想听什么问题。

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ADI IGNATIUS: Yep. Before we started this event today, we asked our audience what issues they wanted to hear most about.

这很有趣。AI是——您会想,AI是否被过分炒作了?人们是否——他们是否厌倦了听到——答案是否定的。

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And it was interesting. AI was-- you wonder, is AI overhyped? Do people-- are they tired of hearing-- and the answer's no.

他们真的想要洞察。

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They really want insight.

所以如果可以的话,我将提出几个与AI相关的听众问题。

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So I'm going to actually go to a couple of audience questions, if it's OK, that relate to AI.

其中一个——它接续了——您曾说过您正在向员工提供AI大型语言模型。

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And one of them-- and it picks up-- you had said that you're making AI large language modules available to your employees.

Liore Arussy有一个问题——不确定来自哪里。

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But there's a question from Liore Arussy-- not sure from where.

适应新技术是谁的责任?

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Whose responsibility is it to adapt the new technology?

在您的情况下,是沃尔玛投资于变革管理,使其发生,强制使其发生?

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Is it about, in your case, Walmart investing in change management, making it happen, forcing it to happen?

还是由员工来保持与时俱进和相关性?

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Or is it up to the employees to stay current and relevant?

他们是否必须表现出对新技术的兴趣火花?

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Do they have to show that spark of interest in the new technology?

DOUG MCMILLON: 是的,很好的问题。显然两者都有。

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DOUG MCMILLON: Yeah, great question. It's obviously both.

如果您在今年年初曾到过沃尔玛内部,例如,我们都在学习很多东西。

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If you've been inside Walmart maybe just at the beginning of this year, for example, we were all learning a lot.

在这里工作的一大好处是,您可以接触到所有负责构建人工智能前沿的领导者。

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One of the great things about being here is, you have access to all the leaders that are responsible for building the frontier of artificial intelligence.

所以您可以提问和学习。

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So you get access to ask questions and learn.

我和我的直接下属都在这样做。

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And we were all doing that, my direct reports and I.

到了春天,我们意识到我们需要一些额外的资源。

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And when we got to the springtime, we realized we needed some additional resource.

我们从上到下都知道我们想做什么。

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We knew top down what we wanted to do.

我们想重塑电子商务的工作方式和顾客购物的方式。

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We wanted to reinvent how e-commerce works and how shopping works for customers.

我们想装备我们的员工。

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We wanted to equip our associates.

我们当然想提高生产力。

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We wanted to drive productivity, of course.

我们想更好地管理库存。

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We want to manage inventory better.

我们有这些可以细化和解释的宏大目标。

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We had these big objectives that we could click down on and explain.

但我们中的许多人都在做这些事情,同时还要处理在这波变革到来之前我们一直在做的所有其他事情。

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But so many of us were doing these things on top of all the other things we'd been doing before this wave of change came our way.

所以我们决定创建一个直接向我汇报的新职位,我们大约在几个月前宣布了。

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So we decided to create a new role that reports directly to me that we announced just maybe a couple of months ago.

这个职位由Daniel Danker(Daniel Danker: 沃尔玛首席AI官)担任,他来自Instacart(Instacart: 一家美国杂货配送和取货服务公司),之前曾在Uber(Uber: 一家美国网约车和外卖公司)和Facebook(Facebook: Meta公司旗下的社交媒体平台)工作。

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And that role is one filled by Daniel Danker, who came to us from Instacart and had worked at Uber and Facebook before then.

他是一位产品管理领导者。他是一位非常优秀的思想家。他是一位问题解决者。

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He's a product management leader. He's a really good thinker. He's a problem solver.

他是AI原生人才,住在湾区。

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He's native AI, lives in the Bay Area.

他的职责包括加速我们的AI转型。

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And his responsibility includes speeding up our AI transformation.

虽然我们不是一家应该投资构建所有这些计算和发明前沿的公司,但我们确实需要在应用方面做到世界最好。

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While we're not a company that should be investing to build all this compute and invent the frontier, we do need to be the best in the world at application.

所以Daniel正在承担这项责任,关于我们如何将公司转变为一个AI组织。

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And so Daniel's taking on that responsibility for how we turn this into an AI organization.

产品管理、设计、技术优先级以及与AI相关的变革管理都属于他的职责范围。

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Product management, design, tech prioritization, and the change management related to AI fit within his responsibility.

所以我们几年前可能做的事情,我们拥有通过收购世界各地的公司而获得的所有这些技术栈——Suresh Kumar(Suresh Kumar: 沃尔玛首席技术官兼首席开发官)和团队,技术人员,近年来在现代化技术栈方面做得非常出色,使我们走上了拥有无处不在的平台之路。

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So what we might have done years ago, where we had all these tech stacks that we'd picked up by buying companies around the world-- Suresh Kumar and the team, the technologists, had done a great job in recent years of modernizing that tech stack, getting us on the road to have platforms that work everywhere.

现在我们可以用AI来注入它,以加快速度。

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And now we can infuse that with AI in a way that causes more speed.

所以从自上而下的角度来看,我们知道我们的优先事项是什么,我们正在为这种变革提供资源,我们正在推动它。

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So from a topdown point of view, we know what our priorities are, and we're resourcing that change, and we're driving it.

这也是我们大部分时间都在谈论的事情。

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And it's what we spend most of our time talking about.

同时,我们在全球拥有210万员工。

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And then at the same time, we have 2.1 million associates around the world.

我们正在向他们提供我们能提供的所有工具,并透明地说明我们对他们在学习旅程中的期望,以便我们共同完成这项工作。

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And we are giving them all the tools that we can give them and being transparent about what we expect from them as it relates to their learning journey so that we do this together.

我期望我们会从一些伟大的想法中获得好处。

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And I expect that we'll get some goodness from just great ideas.

我今天早上刚读到一封信,是关于我们美国山姆会员店的一位员工提出的一个想法,她希望我们能在我们的应用程序中实现。

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I was just reading a note this morning about an idea that one of our associates in a Sam's Club has here in the US that she would like to see us implement in our app.

这种事情会发生,这些自上而下的倡议会得到推动,因为我们以不同的方式分配了资源。

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That kind of stuff will happen and those topdown initiatives will be driven because we've resourced it differently.

但再说一次,这使得公司必须以不同于以往的方式运作。

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But again, it causes the company to have to work in a different way than we would have before.

这只是持续的变革。

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It's just constant change.

员工技能提升与劳动力发展

ADI IGNATIUS: 是的。这是另一个听众问题。

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ADI IGNATIUS: Yep. So here's another audience question.

这是Gavin Dia提出的。它确实接续了您刚才谈论的内容。

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This is from Gavin Dia. And it really follows up on what you were talking about.

那么,沃尔玛计划在多大程度上超越提供工具、进行一些投资、引进一些高层人才,转向一种结构化的技能提升计划,以使员工为这个AI集成未来做好准备?

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So to what extent does Walmart plan to go beyond access to tools, some of these investments, bringing in some of these high-level people, to a kind of structured upskilling programs to prepare the workforce for this AI-integrated future?

DOUG MCMILLON: 是的。我们有一个叫做沃尔玛学院(Walmart Academies: 沃尔玛内部的员工培训项目)的项目,我们通过它向所有员工教授课程。

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DOUG MCMILLON: Yeah. We have something called Walmart Academies, where we teach curriculum to all of our associates.

我们将利用这些学院来创建——在某些情况下已经创建了——特定的项目,以便人们能够学习和理解他们需要培养的能力。

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We'll be using those academies to create-- in some cases already have-- create specific programs so that people can learn and understand what capabilities that they need to be building.

我们还提供一个叫做Live Better U(Live Better U: 沃尔玛的员工教育福利项目)的项目,我们支付大学学费和书本费,以便人们如果想获得学位就可以获得学位。

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And we also provide something called Live Better U, where we pay for college tuition and books so that people can go get a degree if they want to get a degree.

我们有一些人已经转入技术岗位。

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And we've had some people move into technology roles.

我遇到过一些现场员工想从事网络安全工作。

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I've been running into people in the field that want to work in cybersecurity.

我们公司一直在培养大量的技术人员来维修我们运行的所有设备,无论是我们在配送中心部署的自动化存储和检索系统,还是我们在门店中的HVAC(Heating, Ventilation, and Air Conditioning: 供暖、通风和空调系统)设备。

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And we have been creating a lot of technicians in the company to fix all the equipment that we're running, whether that's the automated storage and retrieval systems that we are deploying in our distribution centers or the HVAC equipment we've got in stores.

世界上需要更多的人才来做这种工作。

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There's more talent needed in the world to do that kind of work.

所以我们一直在教导人们并认证他们如何做这些,在某些情况下,已经开始向公司外部销售这些服务,并拥有可能发展成为利润中心的项目。

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And so we've been teaching people and certifying them on how to do that and, in some cases, have started to sell those services outside the company and have what may grow into a profit center.

亲力亲为的领导力与一线参与

ADI IGNATIUS: 所以在最新一期的HBR(Harvard Business Review: 《哈佛商业评论》)中——这是另一位听众Ginger Tay提出的问题,她指出在最新一期的《哈佛商业评论》中,我们有一篇关于亲力亲为的领导力的文章。

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ADI IGNATIUS: So in the current issue of HBR-- this is another question from an audience member, Ginger Tay, who notes that in the current issue of Harvard Business Review, we have an article about hands-on leadership.

作为最大公司之一的CEO,我认为您现在佩戴着沃尔玛员工的标签很有趣。

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And as CEO of one of the largest corporations, I think it's interesting that you have the Walmart employee tag on right now.

您真正花在第一线的时间百分比是多少?这有多大价值?从您的职位来看,这有多大相关性?

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What percent of time do you spend really on the front line? And how valuable is that? How relevant is that from your position?

DOUG MCMILLON: 是的,这至关重要。

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DOUG MCMILLON: Yeah, it's vital.

如果您了解我们的历史,您就会知道山姆·沃尔顿一直都在门店里,并为了更快地移动而成为了飞行员。

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If you know anything about our history, you know that Sam Walton was in the stores all the time and became a pilot to move around faster.

现在我们有飞机。

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And now we've got airplanes.

我们总是从阿肯色州起飞——如果我以美国为例——随时突击访问门店和俱乐部。

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And we're flying out of Arkansas-- if I use the US as an example-- all the time to go visit stores and clubs on a surprise basis.

在社交媒体上,您会看到一些这样的访问。

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On social media, you'll see some of those visits.

您会听到人们对我说:“您应该来看看真实世界。”

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And you'll hear people say things to me like, you should come see the real world.

99%的时间,没有人知道我们要来,包括我。

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99% of the time, nobody knows we're coming, including me.

我们只是出现在一个市场。

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We just show up in a market.

我们出现在第一家门店,山姆会员店

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We show up in the first store, Sam's Club.

情况如何?直接去找我们的员工,他们要么帮助顾客结账,要么为电子商务订单拣货,或者其他什么。

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How are things going? Go straight to our associates that are either helping people check out or picking orders for an e-commerce order or whatever.

明天我还会去美国某个地方的门店和俱乐部,他们不知道我要来。

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I'll be out again tomorrow somewhere in the United States in stores and clubs that don't know that I'm coming.

我喜欢这份工作的一部分。

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I love that part of the job.

我最近刚去了墨西哥、加拿大和中国,拜访了我们在山姆会员店和沃尔玛门店的同事。

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I've just lately been in Mexico, Canada, and China, visiting with our folks in Sam's Clubs and Walmart stores.

这些对话总能带来一些东西。

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And the conversations always lead to something.

我每次离开这些访问时,待办事项清单都比我离开时更长,如果有什么变化的话。

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I always leave one of those visits with a list of to do's that's longer than the list that I leave, if anything.

因为我学到的东西可以帮助整个公司。

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Because the things I learn, we can use to help the whole company.

驾驭环境和社会目标

ADI IGNATIUS: 所以我想说,沃尔玛在追求其环境和社会目标方面受到赞扬。

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ADI IGNATIUS: So I would say Walmart gets praised for pursuing its environmental and social goals.

它也因追求其环境和社会目标而受到批评,这取决于评论者是谁。

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It gets criticized for pursuing its environmental and social goals, depending on who's commenting.

我们处于一个有些不同的环境中,就公司如何看待其在环境和社会问题上的参与而言。

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We're in a somewhat different environment, in terms of the expectations of how companies think about their engagement, again, in environmental and social issues.

您如何驾驭这一点?您会受到各方的批评。

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How do you navigate this? You're going to get criticisms from all sides.

我知道您想坚持您的宗旨。

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And I know you want to stick to your purpose.

但情况正在变化。您如何驾驭这一点——

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But the ground is shifting. How do you navigate this--

DOUG MCMILLON: 这并不难,因为它都非常实用。

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DOUG MCMILLON: It hasn't been that difficult because it's just all super practical.

比如,我们以前做的工作对损益表(P&L: Profit and Loss)有好处。

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Like, the work we were doing before was good for the P&L.

它对公司有好处。现在仍然如此。

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It's been good for the company. And it still is.

所以当这个话题在2000年代初开始时,我想说我们正在经历一个成熟过程。

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So when this whole conversation started back in the early 2000s, I would say we were going through a maturation process.

就像任何初创公司一样,您专注于您的顾客,专注于您的员工。

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Just like any startup does, you focus on your customers, and you focus on your associates, your employees.

我们也是如此。

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And we were like that too.

我们已经发展到如此大的规模,一家一家地开店。

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And we'd grown into this big size, opening one store at a time.

但我们在某些方面仍然像一家缺乏经验的公司。

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But we still acted, in some ways, like an inexperienced company.

然后李·斯科特罗布·沃尔顿(Rob Walton: 沃尔玛前董事长,山姆·沃尔顿之子)等人促使我们开始思考我们拥有如此大的足迹这一事实。

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And then Lee Scott and Rob Walton and others caused us to start thinking about the fact that we had this big footprint.

我们可以做一些事情,既能改善我们的业务,又能增强地球和社区。

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And there were things we could be doing that would make our business better and also strengthen the planet and strengthen communities.

我总是讲这个故事。

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And I tell this story all the time.

但我记得当时离开山姆会员店

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But I remember leaving Sam's Club at the time.

我很不好意思告诉您,我们当时付钱给别人把我们山姆会员店后面的瓦楞纸板运走,因为棕色箱子运到店后,我们把它们打包。

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And I'm embarrassed to tell you, we were paying people to haul off the corrugate behind our Sam's Clubs as brown boxes came to the back of the club and we bailed them up.

当我们经历这个学习旅程,参观垃圾填埋场,阅读书籍,并更多地了解我们可以做什么,考虑到公司的规模时,我们开始意识到那些瓦楞纸板有多大的价值。

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And as we were going through this learning journey and going to visit landfills and reading books and getting more informed about what we could do, given the size of the company, we started realizing how much value there was in that corrugate.

我们从付钱给别人运走它,变成了向他们收费运走它,因为它非常有价值。

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And we went from paying somebody to take it to charging them to take it away because it was worth so much.

我的损益表一年内受益约5000万美元,仅仅因为我们学到了一些东西。

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My P&L benefit about $50 million in one year, just because we learned something.

我们有这样的例子——但那是20年前的事了——随着我们的成长,我们不断发现和学习。

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We had spots like that-- but that was 20 years ago-- that we've continued to uncover and learn as we've grown.

所以无论我是与媒体成员交谈,还是与政府工作人员交谈,如果我们在某些方面受到批评,我都会变得非常务实。

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So whether I'm talking to a member of the media or I'm talking to someone that works in government, if we're getting criticized for something, I just get really practical.

难道您不期望沃尔玛消除浪费吗?是的。

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Wouldn't you expect Walmart to be eliminating its waste? Yes.

它帮助我们省钱,这样我们就可以降低价格。

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It helps us save money so that we can lower prices.

这是一个好的商业选择。

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It's a good business choice.

所以我们正在做的所有这些工作,这个视角是,这如何增强业务,以及这如何帮助顾客或我们的员工?

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So all of this work that we're doing, that lens of, how does this strengthen the business and how does it help the customer or our associates?

这都很重要。

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That all matters.

有时它只是归结为时间视角。

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And sometimes it just boils down to time perspective.

我在这里处于一个非常好的境地,因为我们有董事会和沃尔顿家族的投资,我可以考虑更长远。

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And I'm in a really good situation here because of the board that we've got and the Walton family's investment, where I can think more long term.

一旦你开始考虑更长远,这些事情就都很有意义了。

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And once you start thinking longer term, these things all just make a lot of sense.

给领导者的建议:努力、快速行动

ADI IGNATIUS: 所以我想,道格,您和我第一次见面是在您担任CEO之前不久。

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ADI IGNATIUS: So I think, Doug, you and I first met shortly before you took on the CEO role.

您上任后不久,我们做了一次HBR采访。

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And we did an HBR interview soon after you took over.

当您上任时,我相信您对想实现的目标有一个愿景。

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And when you took over, I'm sure you had a vision of what you wanted to achieve.

现在回过头来看,您不得不适应。我们需要适应。

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Now, looking back, you've had to adapt. We need to be adaptable.

您会给其他正在努力领导重大变革的领导者分享什么建议?

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What advice would you share with other leaders who are trying to lead major transformations?

他们应该避免什么陷阱,因为他们正努力迈向未来?

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What maybe even is a trap that they should avoid as they try to push toward the future?

DOUG MCMILLON: 听从你的直觉。

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DOUG MCMILLON: Listen to your gut.

我们大多数人,我想,随着在岗位上待的时间越长,我们后悔的是没有更快地行动。

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The thing that most of us, I think, as we get to more time in role that we regret is not going faster.

虽然并非一切都清楚——当您和我第一次见面时,我真的专注于如何建立电子商务业务并将其转变为一个全渠道业务(Omni business: 整合线上线下销售渠道的商业模式),利用我们拥有的资产,包括门店?

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And while not everything was clear-- back when you and I first met, I was really focused on, how do you build an e-commerce business and turn it into an omni business, leveraging the assets we had, including the stores?

那是一项艰巨的工作。

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And that was a lot of work.

但我真正不明白的是,这将导致公司工作方式的更大变化,并与我们的团队一起弄清楚这一点,并采取措施尝试加快速度,变得更具数字化性质。

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But what I didn't really understand is, it was going to lead to this bigger change in the way the company worked and figuring that out with our team here and just taking steps to try and get faster and to become more digital in nature.

我们有一个口号。我们是“以人为本,技术驱动”。

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We use a phrase around. We're people led and tech powered.

我们希望擅长部署技术。我们希望在这方面做到最好。

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We want to be great at deploying technology. We want to be the best at that.

我们希望从这种体验的人性化开始。

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And we want to start with the humanity of this experience.

无论是我们服务的顾客还是我们的员工,这都关乎人。

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Whether it's the customers we serve or the associates that we have, this is about people.

技术是为了服务人——所以是“以人为本,技术驱动”。

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And the tech is to serve people-- so people led, tech powered.

有些事情我当时就是不知道。

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There were things that I just didn't know back then.

一旦我知道了,我有时行动太慢,因为我担心别人怎么想,或者组织能否承受这么大的变化?

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And once I did know them, I was sometimes too slow to act because I was worried about what someone thought or, can the organization handle this much change?

我学到的是人们可以承受。

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And what I've learned is that people can handle it.

你需要努力,你需要快速行动。

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And you need to go hard, and you need to go fast.

当你骨子里知道什么是对的,你就需要付诸行动。

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And when you know something's right in your bones, you need to act on it.

不要拖延太久。

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And don't delay too much.

数字商务进展与未来展望

ADI IGNATIUS: 是的。我记得当您试图成为一个数字强国时,您在达沃斯举办了一场活动,邀请人们前来,基本上说:“我们擅长实体店。我们不擅长数字业务。请帮助我们。”

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ADI IGNATIUS: Yes. I remember that when you were trying to become a digital powerhouse, you hosted an event in Davos and brought people in and basically said, we're really good at brick and mortar. We're not good at digital. Help us out.

没有人会去达沃斯说我们不擅长某事。

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Nobody goes to Davos and says we're not good at something.

所以我认为这很令人耳目一新。

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So I thought that was refreshing.

但谈谈它。您对目前在数字商务方面的进展满意吗?

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But talk about it. Are you happy with where you are now in terms of digital commerce or--

DOUG MCMILLON: 不。不。

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DOUG MCMILLON: No. No.

但请记住,我的薪酬是基于不满意的。

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But remember, I'm compensated to be dissatisfied.

所以这就是工作的本质。

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So that's the nature of the work.

我们还有很大的改进空间。

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We just have so much room to improve.

我们取得了进展,我们的顾客正在获得更好的体验。

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We've made progress, and our customers are having a better experience.

如今,沃尔玛在顾客心中以便利性著称,其强度水平与我们以低价著称的强度水平大致相同。

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And Walmart is known today with our customers for being convenient at about the same intensity level as we are known for having low prices.

所以这是进步。我不想跳过这一点。

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感谢我们的员工所做的一切。

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Thank you to our associates for what's been done.

但我们可以做得更好。

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But we can just be so much better.

正确利用AI的这个机会非常棒。

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And this opportunity to get AI right is a great one.

拥抱变革与建立信任

ADI IGNATIUS: 再回到AI——这是另一个听众问题。

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ADI IGNATIUS: And back to AI-- so here's another audience question.

这是Hilda Ingham提出的。这涉及到更低的层面。

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This is from Hilda Ingham. And this is down to the lower level.

人们害怕改变。我们知道。

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People fear change. We know that.

我们觉得我们的公司有秘密武器,因为我们以某种方式做事。

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We feel like our companies have a secret sauce because we do things a certain way.

然后有人试图强迫我们改变。

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And then somebody's trying to force change on us.

您如何帮助人们接受改变,而不仅仅是“好的,董事会已经搞清楚了。高管团队(C-suite: 公司最高级别的管理人员)已经搞清楚了。去吧。”

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How do you help people embrace change where it's not just, OK, the board has figured this out. The C-suite has figured this out. Go.

您如何带领人们,理解他们害怕改变?

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How do you bring people along, understanding that they fear change?

有些人会适应。有些人不会。

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Some will adapt. Some won't.

您如何处理这部分?

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How do you handle that part of it?

DOUG MCMILLON: 是的。我开玩笑地对这里的同事说,我喜欢改变,除了当它与我有关时。

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DOUG MCMILLON: Yeah. I joke with our folks here that I love change, except when it relates to me.

我真的不想改变。我只希望你们所有人都改变。

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I don't really want to change. I just want all of you to change.

我认为对事情保持诚实很重要,保持一致也很重要。

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I think being really honest about things is important, and being consistent is important.

让我们以人工智能和我们现在所处的情况为例。

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And let's take artificial intelligence and the situation that we're in right now.

我们有很多不知道的事情,就像——您之前提到的这个问题,关于这其中有多少是炒作?

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There's so much we don't know, like that-- literally, you mentioned earlier this question about, how much of this is hype?

嗯,炒作曲线是真实存在的。我们看到它随着时间反复出现。

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Well, the hype curve is real. We've seen that repeat itself over time.

所以当然,这里发生的一些投资是不会成功的。

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So certainly, there's some investment here that's happening that's not going to work.

但从大局来看——对我来说,感觉很多都会成功。

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But big picture-- it feels like, to me, that a lot of this is going to work.

我们应该抱有它会成功的这种心态,并朝着这个方向前进,努力使其实现,以便更好地服务我们的顾客。

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And we should have this mindset that it will work and be moving that direction to try and make that true so that our customer is served better.

我认为如果你诚实对待它,你就会提醒每个人你正在努力做什么——我们正在努力做的是更好地服务顾客和会员,以便我们成长,这为每个人创造了更多机会。

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And I think if you're honest about it, you remind everybody what you're trying to do-- what it is we are trying to do is to serve customers and members better so that we grow, which creates more opportunity for everyone.

所以让我们一起投入其中。

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So let's lean into this together.

让我们边做边学。

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And let's learn as we go.

所以公司的节奏浮现在脑海中。

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So the rhythm of the company comes to mind.

比如,你们多久在一起一次?你们多久亲自在一起一次?

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Like, how often are you together? How often are you together in person?

我们真的相信亲自在一起,包括与我们的员工和门店经理。

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We really believe in being together in person, including with our associates and our store managers.

我们一年中会把人们聚集在一起。

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We bring people together during the course of a year.

我们有一个有效的日程安排,旨在有目的地让我们建立关系,赢得信任,坦诚相待,共同经历,提醒他们我们正在努力实现的宏大目标。

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We've got a calendar that works and is designed with purpose to cause us to build relationships, earn trust, shoot people straight, go through it together, remind them of the big picture of what we're trying to accomplish.

然后如果出了问题或不奏效,就承认它。

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And then if something goes wrong or doesn't work, just acknowledge that.

把它放在一边。然后继续做下一件事。

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Put it to the side. And move on to the next thing.

但我不知道还有其他办法。

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But I don't know how else to do it.

我认为你必须非常坦率,非常诚实,给人们他们需要的东西,鼓励他们,支持他们,但要积极拥抱改变。

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I think you've got to be really straightforward, really honest, give people what they need, encourage them, support them, but lean into change.

因为替代方案并不是很令人愉快。

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Because the alternative is not very enjoyable.

ADI IGNATIUS: 我喜欢这个。改变很棒,除非它冲着我来。

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ADI IGNATIUS: I love it. Change is great, except when it's coming after me.

道格,我们时间到了。一如既往,很高兴与您交谈。

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Doug, we're out of time. As always, it's great having a conversation with you.

非常感谢您今天参与“商业的未来”节目。

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Thank you very much for being on the Future of Business today.

DOUG MCMILLON: 谢谢您的邀请。很高兴见到您,阿迪。保重。

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DOUG MCMILLON: Thanks for inviting me. Great to see you, Adi. Take care.

ADI IGNATIUS: 好的。

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ADI IGNATIUS: All right.

📌 文中提及的人物和组织

人物: Adi Ignatius

公司/组织: Walmart, Sam's Club, Instacart, Uber, Meta, Harvard Business Review

产品/模型: ChatGPT