互联网的力量：连接现实与理想
我的使命是利用互联网来培养下一代环保主义者。我并非投身此业许久，我出生于 1998 年，但这段经历却是一切的开端。我从小在农场长大，对动物充满了热爱，家中有兔子、马、鸡等各种小生命。这份热爱引导我在 18 岁上大学时，获得了一份动物园饲养员的工作。我曾穿着一套标志性的“探险服”，带着袋鼠、狐猴等动物去学校和生日派对，向孩子们传授关于野生动物的知识。那是一份相当酷、也非常棒的工作。
Original English
So, my mission is to use the internet to
build our next generation of
conservationists. And I have not been
doing this for all that long, okay? I
was born in 1998. So, I will get that
out of the way right off the bat. But,
I'll tell you guys how I got started.
So, I grew up on a farm and I always
loved animals. So, we had rabbits and
horses and chickens and you name it, we
had it and I loved it. So then when I
was 18 and in college, naturally, I got
a job as a zookeeper. So I put on this
safari outfit and I would bring animals
like kangaroos and lemurs to schools and
birthday parties to teach kids about
wildlife. So a pretty cool job. It was
really awesome.
直播的发现与“Bean”的转折点
直到有一天晚上，在工作之余，我在网上认识了一些朋友，他们正在 Twitch 这个平台直播玩电子游戏。我当时对“直播”的概念一无所知，但很快就明白了，我可以在这个网站上实时展示自己做任何想做的事情——做饭、唱歌，或者玩游戏。如果有人喜欢看，他们就会给我打赏，也就是现金，真实的钱。对我这样一个大学生来说，这简直太棒了。于是，我开始了自己的直播，几乎每天都有大约 10 个观众。
Original English
So then one night after
work, I met some friends online who were
live streaming themselves playing video
games on Twitch. And I had no idea what
that meant. But I learned that I could
broadcast myself live on this website
doing whatever I wanted. So I could cook
or I could sing or I could play video
games. And if people enjoyed watching
it, they would send me tips. So cash,
like actual real money. And as a college
student, that's pretty freaking sweet.
So I started streaming to about 10
viewers at a time almost every day.
意外的求助与病毒式传播
后来，在一个直播之夜，我接到了一位动物园朋友的电话，说有一只红尾鵴被车撞了，急需帮助。我们把这只名叫“Bean”的鵴带回了我的大学宿舍，并开始在我的后院里救治它。那天晚上，我正在直播做饭，聊到后院的新鵴时，一位观众不相信我。他们不相信我后院真的有只鵴。我无法容忍这种情况，于是，我戴上我的训鹰手套，把鵴带进来给他们看——当然，这可能是我当时有点“上头”。观看直播的人中，有人把这一刻剪辑成短视频，分享到了 Reddit 上，结果一夜爆红。我的观众数量爆炸式增长，我开始直播 Bean 的康复过程。我会在它的栖木和我的手套之间呼唤它，观看我直播的人们也开始和我一样，对它的康复过程投入了极大的热情。感觉就像他们和我一起在做这件事，那是我做过的最酷的事情。
Original English
Then one night after one of these live
streams, I got a call from a zookeeper
friend about this redtailed hawk who had
been hit by a car and he needed help. So
we brought Bean, that's what we called
him, home to my college house and I
started to rehabilitate him in my
backyard.
So then one night I'm live streaming,
I'm cooking, I'm talking about this new
hawk in my backyard and one of my
viewers didn't believe me. They didn't
believe that I had a bird in my backyard
and I could not have that. So, I put my
falconry glove on and I brought the bird
inside to show them, of course, because
I have a problem. And one of the people
watching this stream made a short video
of this moment and they shared it on
Reddit and it went viral. So, my
viewership shot up overnight and I
started live streaming Bean's
rehabilitation process. So, I'd call him
from this perch to my glove and the
people watching my streams started
becoming as invested as I was in his
recovery. It was like they were doing it
with me sort of which was the coolest
thing that I've ever done.
从个人直播到全球影响力的飞跃
最终，因为“Bean”的故事让我触及了如此多的人，我工作的动物园开始允许我把像鹦鹉（cockatoos）和爬行动物这样的动物带回家，在我的直播中进行展示。就这样，鬼使神差地，我把一份动物园外展的工作转化成了一种居家办公的模式。这很棒。但不是一次只接触 20 个孩子，我却能一次性触及全球成千上万的人。就在那时，我真正明白了——我希望余生都做这件事，但要在更大的规模上实现。
Original English
And then
eventually because I was reaching so
many people with Bean Story, the zoo
that I worked at started allowing me to
bring animals like cockatos
and reptiles home to present on my live
stream.
So suddenly somehow I had turned this
zoo outreach job that I had into a work
from home situation, right? Which is
awesome. But instead of reaching 20 kids
at a time in a classroom, I was reaching
thousands of people at a time all over
the world. So this was when it really
clicked for me, right? I wanted to do
this for the rest of my life, but I
wanted to do it at a much much larger
scale.
Alveas 构想：一个无需到访的动物庇护所
两年后，22 岁的我制定了一个计划。我的愿景是建立一个动物庇护所（animal sanctuary），但这个庇护所不需要任何人去实地参观，至少不是亲自前往。我们将救助（rescue）动物，建造巨大的动物围场（enclosures），并通过线上（online）直播保护教育（conservation education）项目，让人们能够像爱上那只名叫 Bean 的鵴一样，爱上我们的动物。我们的动物可以触及数百万、数千万人，而无需与它们中的任何一个见面。当然，我还需要通过一次单场直播来筹集建造这个完整设施所需的所有资金（capital）。这听起来是我做过的最疯狂的想法，但比这更疯狂的是，它居然成功了。
Original English
So then two years later at 22
years old, I came up with a plan. And
the vision was to build an animal
sanctuary that nobody visits, or at
least not in person. So, we would rescue
animals and build huge animal enclosures
and we would live stream conservation
education programs online so people
could fall in love with our animals the
way that they fell in love with Bean,
that bird. Our animals would be able to
reach millions and millions of people
without having to meet a single one of
them in person. And then of course I
would fund raise all of the capital to
do all of these things and build this
entire facility in one single live
stream, which is the craziest idea that
I've ever had. But this is crazier. It
worked somehow.
筹款奇迹：一次直播的巨大能量
有一天，我正在直播，一位观众在聊天区问：“Maya，如果我们筹集到 50 万美元，你会在直播中剃光头吗？”我回答：“当然，是的。”因为谁会拒绝呢？显然，这句话具有惊人的激励作用。在一次长达 21 小时的直播中，我们为建设庇护所筹集到了 57.3 万美元。于是，我在**德克萨斯州奥斯汀（Austin, Texas）**买下了一块土地，开始建造动物围场，并重新开始留长我的头发——这大约需要两年时间。画面上有一张我光头、面对众多观众的巨大照片。
Original English
So I'm live streaming
one day and there's some Oh, thank you.
Whoa. I'll take a pause. Thank you so
much. So, I'm live streaming one day and
someone in my live chat said, "Maya, if
we raise $500,000,
would you shave your head on stream?"
And I said, "Yeah, duh." Because who who
wouldn't do that? Who in the right room
wouldn't do that? Apparently, that was
pretty motivating, though, because over
the course of a 21-hour long live
stream, we fundraised $573,000
to build the sanctuary.
So, I bought some land in Austin, Texas,
started building animal enclosures, and
I started growing my hair back. And that
takes about two years, in case anyone
was curious. And these screens are huge.
That is a huge picture of me bald in
front of a lot of people.
救助动物：赋予它们教育的使命
接下来是救助（rescuing）动物。OA 和 Momo 是马尔莫塞特猴（marmosets），它们是新世界猴（new world monkeys）中的一种，非常小巧且极具魅力。最初有人将它们作为宠物在线购买，但在多年的照料不当后，它们被送来接受康复治疗。现在，它们生活在 Alveas，帮助人们了解灵长类动物在宠物交易中的剥削（exploitation of primates in the pet trade），以及保护其雨林栖息地（conserving their rainforest habitats）的重要性。它们还有个小 iPad 来玩游戏，非常非常可爱。Finn 是一只美国红狐（American red fox），它在加利福尼亚（California）被非法宠物贸易没收。它和它的好朋友 Reed 现在都生活在 Alveas，帮助人们了解毛皮贸易（fur trade）的可怕现实，并助力培养新一代的无毛皮消费者（fur-free consumers）。还有Winnie the Moo，一头牛，它被从俄克拉荷马州的一家**牛肉产业（beef operation）中救出。它在 Alveas 生活，帮助人们了解商业农业（commercial agriculture）如何影响动物福利（animal welfare）和我们的星球。观看者可以通过给 Winnie 喂零食来支持庇护所。通过在线捐赠 5 美元，就可以通过这个自动化喂食器（automated feeder）**给 Winnie 喂食。迄今为止，这个喂食器已为庇护所带来了超过 3.8 万美元的资金。是不是很疯狂？它喂了很多零食，她是一头非常快乐的牛。
Original English
Okay, so next
up was rescuing animals. Okay, so OA and
Momo are marmicetses. They're these very
tiny, very, very charming new world
monkeys. Someone originally bought them
as pets online, but then after years of
inadequate care, they were brought to us
for rehabilitation. So, they now live at
Alveas to help teach people about the
exploitation of primates in the pet
trade and about the importance of
conserving their rainforest habitats,
too. They also have a little iPad to
play games on now. Very very cute. Finn
is an American red fox who was
confiscated from the illegal pet trade
in California. So he and his best friend
Reed now live at Alveas to help teach
people about the nightmare that is the
fur trade, helping to build a new
generation of fur-free consumers.
Then there's Winnie the Moo.
She's a cow. She was rescued from a beef
operation in Oklahoma. She lives at
Alves to help teach people about
commercial agriculture and how it
impacts animal welfare and our planet.
One way that viewers can support the
sanctuary is by feeding Winnie treats.
So, a $5 donation made online results in
treats being dispensed via this
automated feeder.
To date, that treat feeder has generated
over $38,000
in funding for the sanctuary. Isn't that
crazy?
It's a lot of treats. She's very happy
cow.
广泛的影响力与独特的动物园模式
自 2019 年以来，通过直播，我已为全球的保护事业（conservation causes）筹集了超过 750 万美元。仅在 2025 年，我们就通过线上保护教育（conservation education）触达了超过 2.5 亿人。这相当于超过 1000 万个教室，就像我当年在大学时带动物去演讲的那些教室一样，仅仅在去年。Alveas 现已成为鹦鹉、鸸鹋、猴子、狼狗等许多被救助动物的家园。我们还有 36 个摄像头 24 小时直播它们的生活。这些直播摄像头的绝妙之处在于，我们的动物们对时刻关注着它们的数千只眼睛浑然不知（blissfully unaware）。
不对公众开放意味着我们的动物较少受到不可预测的因素（unpredictable factors）的干扰，而这些因素通常伴随着游客的到访。这也意味着我们从未需要将资金用于游客体验（guest experiences），如礼品店、餐饮区和停车场。但最积极的好处之一是，我们开发了世界上**最易于访问的动物园模式（accessible zoo models）**之一。任何有互联网连接的人，都可以免费从世界任何地方的设备上访问我们的动物。
Original English
Since 2019, through live streaming, I
have raised over $7.5 million for
conservation causes across the globe.
In 2025 alone, we reached over 250
million people with conservation
education online. It's over 10 million
classrooms just like the ones that I was
bringing zoo animals to in college just
in the last year. Alves is now home to
rescued parrots and emus and monkeys and
wolf dogs and more. And we have those 36
cameras that are live streaming them 24
hours a day. But the beautiful thing
about these live cameras is our animals
are all blissfully unaware of the
thousands of eyes on them at any given
time.
Not being open to the public means that
our animals are less stressed by the
unpredictable factors that come with
people visiting, right? It also means
that we've never had to divert any of
our funding to guest experiences like
gift shops and concession stands and
parking lots.
But one of the most positive benefits is
we've developed one of the most
accessible zoom models in the world.
Anyone with an internet connection can
visit our animals for free from their
device on from anywhere on the planet.
And they do.
吸引年轻一代：社交媒体的力量
我们的在线社群（online demographic），年龄范围大约在 17 到 28 岁之间，他们是我们国家未来的投票者（voters）、消费者（consumers）和新兴决策者（decision makers）。我们肩负着这个星球的未来。然而，我们的大部分在线社群最初并非出于对**环保主义（environmentalism）的兴趣而加入，他们只是普通的网民，在浏览海量信息流时偶然发现了我们的内容。Alveas 庇护所主要通过满足年轻人所在之处（meeting them where they already are）来推广保护理念，而他们如今大部分时间都在社交媒体（social media）**上。
在社交媒体出现之前，电视节目（TV programming）树立了环保主义者的典范，比如史蒂夫·欧文（Steve Irwin）、大卫·爱登堡（David Attenborough）和珍·古道尔（Jane Goodall）。这些人无疑是我个人的英雄，也可能你们的英雄。但对我们大多数人而言，很难将自己与如此伟大的传奇人物联系起来，这会让我们觉得那样的**事业（work）遥不可及，仿佛是只有别人才能实现的目标。但在 Alveas，这个梦想不再那么遥远。对我们的观众来说，Alveas 是一个他们从自身已有的空间里实现的梦想，并且他们能实时（live）**参与其中。
Original English
Our online demographic, our
online community, they range from about
17 to 28 years old. We are our nation's
new voters, new consumers, and upand
cominging decision makers. We hold the
future of this planet in our hands.
But most of our online community didn't
even join with an interest in
environmentalism at all. They are just
normal people, internet users who
stumbled across our content in one of
their many, many feeds. Alvea Sanctuary
brings conservation to young people
largely by meeting them where they
already are which is on social media.
But before social media, TV programming
was establishing the best examples of
conservationists, right? Heroes like
Steve Irwin and David Atenboroough and
Jane Goodall.
These are obviously some of my personal
heroes. Probably some of yours as well
as they should be. These guys rock,
right? But for most of us, it can be
really hard to see ourselves in such
legends. It leaves us feeling like that
work is just a far-off dream that only
other people achieve. But at Alveas,
that dream doesn't feel so far off. For
our viewers, Alveas is a dream that one
of them achieved from within a space
that they're already a part of,
and they get to be a part of it all
live.
野外拓展：繁育与野化放归的未来
我们才刚刚起步。下一步，我们将把 Alveas 的这种模式带到野外（the wild）。我们正在建造一个新设施（facility），在那里我们将繁育（breed）濒危物种（endangered species），为野化放归（reintroduction and release）做准备。我们将从濒危狼（critically endangered wolves）的恢复（recovery）开始。我们衷心希望，人们能像当年爱上 Bean 那只来自大学的鵴一样，爱上这些狼。我们希望他们能深深地关心这些个体，进而关心它们最终被放归的荒野之地（wild places）。这将培养出数百万、数百万、数百万、数百万、数百万全新的环保主义者，为野生动物和荒野之地而奋斗，这一切都源于他们自己的家。所以，我的使命就是利用互联网来建立我们下一代的环保主义者。我想，这正在奏效。
Original English
So, we're just getting started. Our next
step is taking this Alveas approach to
the wild. We're building a new facility
where we're going to breed endangered
species at Elves for reintroduction and
release into the wild. We're starting
with the recovery of critically
endangered wolves. Our sincere hope is
that people will fall in love with these
wolves the way that they fell in love
with Bean, that bird from college. We
hope that they'll care really deeply
about these individuals and then in turn
about the wild places that we return
them to.
Millions and millions and millions and
millions and millions of brand new
conservationists fighting for wildlife
and wild places all doing it from their
homes.
So my mission is to use the internet to
build our next generation of
conservationists. And I think it's
working.
📌 文中提及的人物和组织
公司/组织: Alveas Sanctuary