---
author: TED
date: '2026-05-12'
guest: ''
layout: post.njk
source: https://www.youtube.com/watch?v=-YwzCOVeLEE
speaker: TED
tags:
  - conservation-education
  - online-community
  - live-streaming
  - wildlife-advocacy
  - youth-engagement
title: 用互联网连接世界：从直播到下一代环保主义者
summary: TED演讲者 Maya Higa 分享了她如何从一名动物园管理员，利用 Twitch 直播平台，通过讲述受伤红尾鵴“Bean”的故事，将濒危动物保护教育推向全球。她创立了‘Alveas Sanctuary’，一个无需公众参观的线上动物园，筹集数百万美元，并通过直播触达数亿年轻观众，培养新一代环保主义者，并计划将此模式扩展至野外物种繁育与野化放归。
insight: ''
draft: true
series: ''
category: tech-trends
area: tech-engineering
project: []
people: []
companies_orgs:
  - Alveas Sanctuary
products_models: []
media_books: []
status: evergreen
---
### 互联网的力量：连接现实与理想

我的使命是利用互联网来培养下一代环保主义者。我并非投身此业许久，我出生于 1998 年，但这段经历却是一切的开端。我从小在农场长大，对动物充满了热爱，家中有兔子、马、鸡等各种小生命。这份热爱引导我在 18 岁上大学时，获得了一份动物园饲养员的工作。我曾穿着一套标志性的“探险服”，带着袋鼠、狐猴等动物去学校和生日派对，向孩子们传授关于野生动物的知识。那是一份相当酷、也非常棒的工作。

<details>
<summary>Original English</summary>

So,
 my
 mission
 is
 to
 use
 the
 internet
 to


build
 our
 next
 generation
 of


conservationists.
 And
 I
 have
 not
 been


doing
 this
 for
 all
 that
 long,
 okay?
 I


was
 born
 in
 1998.
 So,
 I
 will
 get
 that


out
 of
 the
 way
 right
 off
 the
 bat.
 But,


I'll
 tell
 you
 guys
 how
 I
 got
 started.


So,
 I
 grew
 up
 on
 a
 farm
 and
 I
 always


loved
 animals.
 So,
 we
 had
 rabbits
 and


horses
 and
 chickens
 and
 you
 name
 it,
 we


had
 it
 and
 I
 loved
 it.
 So
 then
 when
 I


was
 18
 and
 in
 college,
 naturally,
 I
 got


a
 job
 as
 a
 zookeeper.
 So
 I
 put
 on
 this


safari
 outfit
 and
 I
 would
 bring
 animals


like
 kangaroos
 and
 lemurs
 to
 schools
 and


birthday
 parties
 to
 teach
 kids
 about


wildlife.
 So
 a
 pretty
 cool
 job.
 It
 was


really
 awesome.

</details>

### 直播的发现与“Bean”的转折点

直到有一天晚上，在工作之余，我在网上认识了一些朋友，他们正在 Twitch 这个平台直播玩电子游戏。我当时对“直播”的概念一无所知，但很快就明白了，我可以在这个网站上实时展示自己做任何想做的事情——做饭、唱歌，或者玩游戏。如果有人喜欢看，他们就会给我打赏，也就是现金，真实的钱。对我这样一个大学生来说，这简直太棒了。于是，我开始了自己的直播，几乎每天都有大约 10 个观众。

<details>
<summary>Original English</summary>

So
 then
 one
 night
 after


work,
 I
 met
 some
 friends
 online
 who
 were


live
 streaming
 themselves
 playing
 video


games
 on
 Twitch.
 And
 I
 had
 no
 idea
 what


that
 meant.
 But
 I
 learned
 that
 I
 could


broadcast
 myself
 live
 on
 this
 website


doing
 whatever
 I
 wanted.
 So
 I
 could
 cook


or
 I
 could
 sing
 or
 I
 could
 play
 video


games.
 And
 if
 people
 enjoyed
 watching


it,
 they
 would
 send
 me
 tips.
 So
 cash,


like
 actual
 real
 money.
 And
 as
 a
 college


student,
 that's
 pretty
 freaking
 sweet.


So
 I
 started
 streaming
 to
 about
 10


viewers
 at
 a
 time
 almost
 every
 day.

</details>

### 意外的求助与病毒式传播

后来，在一个直播之夜，我接到了一位动物园朋友的电话，说有一只红尾鵴被车撞了，急需帮助。我们把这只名叫“Bean”的鵴带回了我的大学宿舍，并开始在我的后院里救治它。那天晚上，我正在直播做饭，聊到后院的新鵴时，一位观众不相信我。他们不相信我后院真的有只鵴。我无法容忍这种情况，于是，我戴上我的训鹰手套，把鵴带进来给他们看——当然，这可能是我当时有点“上头”。观看直播的人中，有人把这一刻剪辑成短视频，分享到了 Reddit 上，结果一夜爆红。我的观众数量爆炸式增长，我开始直播 Bean 的康复过程。我会在它的栖木和我的手套之间呼唤它，观看我直播的人们也开始和我一样，对它的康复过程投入了极大的热情。感觉就像他们和我一起在做这件事，那是我做过的最酷的事情。

<details>
<summary>Original English</summary>

Then
 one
 night
 after
 one
 of
 these
 live


streams,
 I
 got
 a
 call
 from
 a
 zookeeper


friend
 about
 this
 redtailed
 hawk
 who
 had


been
 hit
 by
 a
 car
 and
 he
 needed
 help.
 So


we
 brought
 Bean,
 that's
 what
 we
 called


him,
 home
 to
 my
 college
 house
 and
 I


started
 to
 rehabilitate
 him
 in
 my


backyard.


So
 then
 one
 night
 I'm
 live
 streaming,


I'm
 cooking,
 I'm
 talking
 about
 this
 new


hawk
 in
 my
 backyard
 and
 one
 of
 my


viewers
 didn't
 believe
 me.
 They
 didn't


believe
 that
 I
 had
 a
 bird
 in
 my
 backyard


and
 I
 could
 not
 have
 that.
 So,
 I
 put
 my


falconry
 glove
 on
 and
 I
 brought
 the
 bird


inside
 to
 show
 them,
 of
 course,
 because


I
 have
 a
 problem.
 And
 one
 of
 the
 people


watching
 this
 stream
 made
 a
 short
 video


of
 this
 moment
 and
 they
 shared
 it
 on


Reddit
 and
 it
 went
 viral.
 So,
 my


viewership
 shot
 up
 overnight
 and
 I


started
 live
 streaming
 Bean's


rehabilitation
 process.
 So,
 I'd
 call
 him


from
 this
 perch
 to
 my
 glove
 and
 the


people
 watching
 my
 streams
 started


becoming
 as
 invested
 as
 I
 was
 in
 his


recovery.
 It
 was
 like
 they
 were
 doing
 it


with
 me
 sort
 of
 which
 was
 the
 coolest


thing
 that
 I've
 ever
 done.

</details>

### 从个人直播到全球影响力的飞跃

最终，因为“Bean”的故事让我触及了如此多的人，我工作的动物园开始允许我把像**鹦鹉（cockatoos）**和**爬行动物**这样的动物带回家，在我的直播中进行展示。就这样，鬼使神差地，我把一份动物园外展的工作转化成了一种居家办公的模式。这很棒。但不是一次只接触 20 个孩子，我却能一次性触及全球成千上万的人。就在那时，我真正明白了——我希望余生都做这件事，但要在更大的规模上实现。

<details>
<summary>Original English</summary>

And
 then


eventually
 because
 I
 was
 reaching
 so


many
 people
 with
 Bean
 Story,
 the
 zoo


that
 I
 worked
 at
 started
 allowing
 me
 to


bring
 animals
 like
 cockatos


and
 reptiles
 home
 to
 present
 on
 my
 live


stream.


So
 suddenly
 somehow
 I
 had
 turned
 this


zoo
 outreach
 job
 that
 I
 had
 into
 a
 work


from
 home
 situation,
 right?
 Which
 is


awesome.
 But
 instead
 of
 reaching
 20
 kids


at
 a
 time
 in
 a
 classroom,
 I
 was
 reaching


thousands
 of
 people
 at
 a
 time
 all
 over


the
 world.
 So
 this
 was
 when
 it
 really


clicked
 for
 me,
 right?
 I
 wanted
 to
 do


this
 for
 the
 rest
 of
 my
 life,
 but
 I


wanted
 to
 do
 it
 at
 a
 much
 much
 larger


scale.

</details>

### Alveas 构想：一个无需到访的动物庇护所

两年后，22 岁的我制定了一个计划。我的愿景是建立一个**动物庇护所（animal sanctuary）**，但这个庇护所不需要任何人去实地参观，至少不是亲自前往。我们将**救助（rescue）**动物，建造巨大的动物**围场（enclosures）**，并通过**线上（online）**直播**保护教育（conservation education）**项目，让人们能够像爱上那只名叫 Bean 的鵴一样，爱上我们的动物。我们的动物可以触及数百万、数千万人，而无需与它们中的任何一个见面。当然，我还需要通过一次**单场直播**来筹集建造这个完整设施所需的所有**资金（capital）**。这听起来是我做过的最疯狂的想法，但比这更疯狂的是，它居然成功了。

<details>
<summary>Original English</summary>

So
 then
 two
 years
 later
 at
 22


years
 old,
 I
 came
 up
 with
 a
 plan.
 And


the
 vision
 was
 to
 build
 an
 animal


sanctuary
 that
 nobody
 visits,
 or
 at


least
 not
 in
 person.
 So,
 we
 would
 rescue


animals
 and
 build
 huge
 animal
 enclosures


and
 we
 would
 live
 stream
 conservation


education
 programs
 online
 so
 people


could
 fall
 in
 love
 with
 our
 animals
 the


way
 that
 they
 fell
 in
 love
 with
 Bean,


that
 bird.
 Our
 animals
 would
 be
 able
 to


reach
 millions
 and
 millions
 of
 people


without
 having
 to
 meet
 a
 single
 one
 of


them
 in
 person.
 And
 then
 of
 course
 I


would
 fund
 raise
 all
 of
 the
 capital
 to


do
 all
 of
 these
 things
 and
 build
 this


entire
 facility
 in
 one
 single
 live


stream,
 which
 is
 the
 craziest
 idea
 that


I've
 ever
 had.
 But
 this
 is
 crazier.
 It


worked
 somehow.

</details>

### 筹款奇迹：一次直播的巨大能量

有一天，我正在直播，一位观众在聊天区问：“Maya，如果我们筹集到 50 万美元，你会在直播中剃光头吗？”我回答：“当然，是的。”因为谁会拒绝呢？显然，这句话具有惊人的**激励作用**。在一次长达 21 小时的直播中，我们为建设庇护所筹集到了 57.3 万美元。于是，我在**德克萨斯州奥斯汀（Austin, Texas）**买下了一块土地，开始建造动物围场，并重新开始留长我的头发——这大约需要两年时间。画面上有一张我光头、面对众多观众的巨大照片。

<details>
<summary>Original English</summary>

So
 I'm
 live
 streaming


one
 day
 and
 there's
 some
 Oh,
 thank
 you.


Whoa.
 I'll
 take
 a
 pause.
 Thank
 you
 so


much.
 So,
 I'm
 live
 streaming
 one
 day
 and


someone
 in
 my
 live
 chat
 said,
 "Maya,
 if


we
 raise
 $500,000,


would
 you
 shave
 your
 head
 on
 stream?"


And
 I
 said,
 "Yeah,
 duh."
 Because
 who
 who


wouldn't
 do
 that?
 Who
 in
 the
 right
 room


wouldn't
 do
 that?
 Apparently,
 that
 was


pretty
 motivating,
 though,
 because
 over


the
 course
 of
 a
 21-hour
 long
 live


stream,
 we
 fundraised
 $573,000


to
 build
 the
 sanctuary.


So,
 I
 bought
 some
 land
 in
 Austin,
 Texas,


started
 building
 animal
 enclosures,
 and


I
 started
 growing
 my
 hair
 back.
 And
 that


takes
 about
 two
 years,
 in
 case
 anyone


was
 curious.
 And
 these
 screens
 are
 huge.


That
 is
 a
 huge
 picture
 of
 me
 bald
 in


front
 of
 a
 lot
 of
 people.

</details>

### 救助动物：赋予它们教育的使命

接下来是**救助（rescuing）**动物。**OA 和 Momo** 是**马尔莫塞特猴（marmosets）**，它们是**新世界猴（new world monkeys）**中的一种，非常小巧且极具魅力。最初有人将它们作为宠物在线购买，但在多年的照料不当后，它们被送来接受康复治疗。现在，它们生活在 Alveas，帮助人们了解**灵长类动物在宠物交易中的剥削（exploitation of primates in the pet trade）**，以及**保护其雨林栖息地（conserving their rainforest habitats）**的重要性。它们还有个小 iPad 来玩游戏，非常非常可爱。**Finn** 是一只**美国红狐（American red fox）**，它在**加利福尼亚（California）**被非法宠物贸易没收。它和它的好朋友 **Reed** 现在都生活在 Alveas，帮助人们了解**毛皮贸易（fur trade）**的可怕现实，并助力培养新一代的**无毛皮消费者（fur-free consumers）**。还有**Winnie the Moo**，一头牛，它被从俄克拉荷马州的一家**牛肉产业（beef operation）**中救出。它在 Alveas 生活，帮助人们了解**商业农业（commercial agriculture）**如何影响**动物福利（animal welfare）**和我们的星球。观看者可以通过给 Winnie 喂零食来支持庇护所。通过在线捐赠 5 美元，就可以通过这个**自动化喂食器（automated feeder）**给 Winnie 喂食。迄今为止，这个喂食器已为庇护所带来了超过 3.8 万美元的资金。是不是很疯狂？它喂了很多零食，她是一头非常快乐的牛。

<details>
<summary>Original English</summary>

Okay,
 so
 next


up
 was
 rescuing
 animals.
 Okay,
 so
 OA
 and


Momo
 are
 marmicetses.
 They're
 these
 very


tiny,
 very,
 very
 charming
 new
 world


monkeys.
 Someone
 originally
 bought
 them


as
 pets
 online,
 but
 then
 after
 years
 of


inadequate
 care,
 they
 were
 brought
 to
 us


for
 rehabilitation.
 So,
 they
 now
 live
 at


Alveas
 to
 help
 teach
 people
 about
 the


exploitation
 of
 primates
 in
 the
 pet


trade
 and
 about
 the
 importance
 of


conserving
 their
 rainforest
 habitats,


too.
 They
 also
 have
 a
 little
 iPad
 to


play
 games
 on
 now.
 Very
 very
 cute.
 Finn


is
 an
 American
 red
 fox
 who
 was


confiscated
 from
 the
 illegal
 pet
 trade


in
 California.
 So
 he
 and
 his
 best
 friend


Reed
 now
 live
 at
 Alveas
 to
 help
 teach


people
 about
 the
 nightmare
 that
 is
 the


fur
 trade,
 helping
 to
 build
 a
 new


generation
 of
 fur-free
 consumers.


Then
 there's
 Winnie
 the
 Moo.


She's
 a
 cow.
 She
 was
 rescued
 from
 a
 beef


operation
 in
 Oklahoma.
 She
 lives
 at


Alves
 to
 help
 teach
 people
 about


commercial
 agriculture
 and
 how
 it


impacts
 animal
 welfare
 and
 our
 planet.


One
 way
 that
 viewers
 can
 support
 the


sanctuary
 is
 by
 feeding
 Winnie
 treats.


So,
 a
 $5
 donation
 made
 online
 results
 in


treats
 being
 dispensed
 via
 this


automated
 feeder.


To
 date,
 that
 treat
 feeder
 has
 generated


over
 $38,000


in
 funding
 for
 the
 sanctuary.
 Isn't
 that


crazy?


It's
 a
 lot
 of
 treats.
 She's
 very
 happy


cow.

</details>

### 广泛的影响力与独特的动物园模式

自 2019 年以来，通过直播，我已为全球的**保护事业（conservation causes）**筹集了超过 750 万美元。仅在 2025 年，我们就通过线上**保护教育（conservation education）**触达了超过 2.5 亿人。这相当于超过 1000 万个教室，就像我当年在大学时带动物去演讲的那些教室一样，仅仅在去年。Alveas 现已成为**鹦鹉、鸸鹋、猴子、狼狗**等许多被救助动物的家园。我们还有 36 个摄像头 24 小时直播它们的生活。这些直播摄像头的绝妙之处在于，我们的动物们对时刻关注着它们的数千只眼睛**浑然不知（blissfully unaware）**。

不对公众开放意味着我们的动物较少受到**不可预测的因素（unpredictable factors）**的干扰，而这些因素通常伴随着游客的到访。这也意味着我们从未需要将资金用于**游客体验（guest experiences）**，如礼品店、餐饮区和停车场。但最积极的好处之一是，我们开发了世界上**最易于访问的动物园模式（accessible zoo models）**之一。任何有互联网连接的人，都可以免费从世界任何地方的设备上访问我们的动物。

<details>
<summary>Original English</summary>

Since
 2019,
 through
 live
 streaming,
 I


have
 raised
 over
 $7.5
 million
 for


conservation
 causes
 across
 the
 globe.


In
 2025
 alone,
 we
 reached
 over
 250


million
 people
 with
 conservation


education
 online.
 It's
 over
 10
 million


classrooms
 just
 like
 the
 ones
 that
 I
 was


bringing
 zoo
 animals
 to
 in
 college
 just


in
 the
 last
 year.
 Alves
 is
 now
 home
 to


rescued
 parrots
 and
 emus
 and
 monkeys
 and


wolf
 dogs
 and
 more.
 And
 we
 have
 those
 36


cameras
 that
 are
 live
 streaming
 them
 24


hours
 a
 day.
 But
 the
 beautiful
 thing


about
 these
 live
 cameras
 is
 our
 animals


are
 all
 blissfully
 unaware
 of
 the


thousands
 of
 eyes
 on
 them
 at
 any
 given


time.


Not
 being
 open
 to
 the
 public
 means
 that


our
 animals
 are
 less
 stressed
 by
 the


unpredictable
 factors
 that
 come
 with


people
 visiting,
 right?
 It
 also
 means


that
 we've
 never
 had
 to
 divert
 any
 of


our
 funding
 to
 guest
 experiences
 like


gift
 shops
 and
 concession
 stands
 and


parking
 lots.


But
 one
 of
 the
 most
 positive
 benefits
 is


we've
 developed
 one
 of
 the
 most


accessible
 zoom
 models
 in
 the
 world.


Anyone
 with
 an
 internet
 connection
 can


visit
 our
 animals
 for
 free
 from
 their


device
 on
 from
 anywhere
 on
 the
 planet.


And
 they
 do.

</details>

### 吸引年轻一代：社交媒体的力量

我们的**在线社群（online demographic）**，年龄范围大约在 17 到 28 岁之间，他们是我们国家未来的**投票者（voters）**、**消费者（consumers）**和**新兴决策者（decision makers）**。我们肩负着这个星球的未来。然而，我们的大部分在线社群最初并非出于对**环保主义（environmentalism）**的兴趣而加入，他们只是普通的网民，在浏览海量信息流时偶然发现了我们的内容。Alveas 庇护所主要通过**满足年轻人所在之处（meeting them where they already are）**来推广保护理念，而他们如今大部分时间都在**社交媒体（social media）**上。

在社交媒体出现之前，**电视节目（TV programming）**树立了环保主义者的典范，比如**史蒂夫·欧文（Steve Irwin）**、**大卫·爱登堡（David Attenborough）**和**珍·古道尔（Jane Goodall）**。这些人无疑是我个人的英雄，也可能你们的英雄。但对我们大多数人而言，很难将自己与如此伟大的传奇人物联系起来，这会让我们觉得那样的**事业（work）**遥不可及，仿佛是只有别人才能实现的目标。但在 Alveas，这个梦想不再那么遥远。对我们的观众来说，Alveas 是一个他们从自身已有的空间里实现的梦想，并且他们能**实时（live）**参与其中。

<details>
<summary>Original English</summary>

Our
 online
 demographic,
 our


online
 community,
 they
 range
 from
 about


17
 to
 28
 years
 old.
 We
 are
 our
 nation's


new
 voters,
 new
 consumers,
 and
 upand


cominging
 decision
 makers.
 We
 hold
 the


future
 of
 this
 planet
 in
 our
 hands.


But
 most
 of
 our
 online
 community
 didn't


even
 join
 with
 an
 interest
 in


environmentalism
 at
 all.
 They
 are
 just


normal
 people,
 internet
 users
 who


stumbled
 across
 our
 content
 in
 one
 of


their
 many,
 many
 feeds.
 Alvea
 Sanctuary


brings
 conservation
 to
 young
 people


largely
 by
 meeting
 them
 where
 they


already
 are
 which
 is
 on
 social
 media.


But
 before
 social
 media,
 TV
 programming


was
 establishing
 the
 best
 examples
 of


conservationists,
 right?
 Heroes
 like


Steve
 Irwin
 and
 David
 Atenboroough
 and


Jane
 Goodall.


These
 are
 obviously
 some
 of
 my
 personal


heroes.
 Probably
 some
 of
 yours
 as
 well


as
 they
 should
 be.
 These
 guys
 rock,


right?
 But
 for
 most
 of
 us,
 it
 can
 be


really
 hard
 to
 see
 ourselves
 in
 such


legends.
 It
 leaves
 us
 feeling
 like
 that


work
 is
 just
 a
 far-off
 dream
 that
 only


other
 people
 achieve.
 But
 at
 Alveas,


that
 dream
 doesn't
 feel
 so
 far
 off.
 For


our
 viewers,
 Alveas
 is
 a
 dream
 that
 one


of
 them
 achieved
 from
 within
 a
 space


that
 they're
 already
 a
 part
 of,


and
 they
 get
 to
 be
 a
 part
 of
 it
 all


live.

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### 野外拓展：繁育与野化放归的未来

我们才刚刚起步。下一步，我们将把 Alveas 的这种模式带到**野外（the wild）**。我们正在建造一个新**设施（facility）**，在那里我们将**繁育（breed）濒危物种（endangered species）**，为**野化放归（reintroduction and release）**做准备。我们将从**濒危狼（critically endangered wolves）**的**恢复（recovery）**开始。我们衷心希望，人们能像当年爱上 Bean 那只来自大学的鵴一样，爱上这些狼。我们希望他们能深深地关心这些个体，进而关心它们最终被放归的**荒野之地（wild places）**。这将培养出数百万、数百万、数百万、数百万、数百万全新的环保主义者，为野生动物和荒野之地而奋斗，这一切都源于他们自己的家。所以，我的使命就是利用互联网来建立我们下一代的环保主义者。我想，这正在奏效。

<details>
<summary>Original English</summary>

So,
 we're
 just
 getting
 started.
 Our
 next


step
 is
 taking
 this
 Alveas
 approach
 to


the
 wild.
 We're
 building
 a
 new
 facility


where
 we're
 going
 to
 breed
 endangered


species
 at
 Elves
 for
 reintroduction
 and


release
 into
 the
 wild.
 We're
 starting


with
 the
 recovery
 of
 critically


endangered
 wolves.
 Our
 sincere
 hope
 is


that
 people
 will
 fall
 in
 love
 with
 these


wolves
 the
 way
 that
 they
 fell
 in
 love


with
 Bean,
 that
 bird
 from
 college.
 We


hope
 that
 they'll
 care
 really
 deeply


about
 these
 individuals
 and
 then
 in
 turn


about
 the
 wild
 places
 that
 we
 return


them
 to.


Millions
 and
 millions
 and
 millions
 and


millions
 and
 millions
 of
 brand
 new


conservationists
 fighting
 for
 wildlife


and
 wild
 places
 all
 doing
 it
 from
 their


homes.


So
 my
 mission
 is
 to
 use
 the
 internet
 to


build
 our
 next
 generation
 of


conservationists.
 And
 I
 think
 it's


working.

</details>