---
author: 课代表立正
date: '2026-11-10'
guest: ''
layout: post.njk
source: https://www.youtube.com/watch?v=DKOQkkNdXQo
speaker: 课代表立正
tags:
  - data-science
  - product-growth
  - experimentation
  - ai-transformation
title: 数据科学家的定位转变：从分析师到产品构建者
summary: 嘉宾探讨了数据科学与分析在产品增长中的角色演进。内容涉及写书动机、PLG飞轮模型、以留存作为PMF核心指标、实验100%覆盖率的价值、数据讲故事与图表设计原则，以及AI时代数据人应具备自主性、品味并转型为直接交付功能的构建者。
insight: ''
draft: true
series: ''
category: ai-application
area: tech-engineering
project: []
people: []
companies_orgs: []
products_models: []
media_books: []
status: evergreen
---
### 初级数据科学家的就业现状与角色本质
当时挂出了一个初级数据科学家的职位，这在当下其实相当少见。大家现在都不再招初级数据科学家了。我想我们在一天之内就收到了大约3000份申请。20年前根本没有数据科学家这个职位。数据科学家是一个被发明出来的职衔。它不像农民，对吧？它甚至不像清洁工。它是一个人为创造出来的角色。

<details>
<summary>Original English</summary>
static
 uh
 put
 up
 a
 position
 for
 junior


uh
 data
 scientist
 which
 was
 actually


quite
 rare.
 People
 do
 do
 not
 hire
 junior


data
 scientist
 anymore.
 We
 got
 I
 think


3,000
 applications
 within
 a
 day.
 Uh


there
 was
 no
 data
 scientist
 20
 years


ago.
 Data
 scientist
 is
 a
 invented
 job


title.
 It's
 not
 like
 a
 farmer,
 right?


It's
 not
 like
 a
 toilet
 cleaner
 even.


It's
 a
 invented
 role.
</details>

>> 所以我当时一直在思考的问题是：如果公司把所有做数据分析的人都开除，对吧？公司实际上会遭受损失吗，还是能继续维持下去？

<details>
<summary>Original English</summary>
>> So
 the
 question
 I
 was
 wrestling
 with
 was


what
 if
 they
 fire
 everyone
 uh
 in
 in


analytics,
 right?
 Will
 the
 company


actually
 lose
 anything
 or
 will
 they


continue
 to
 continue
 to
 sustain?
</details>

>> 我总是告诉数据科学家，不要再只当个数据科学家了［笑声］

<details>
<summary>Original English</summary>
>> I
 always
 tell
 data
 scientists
 to
 stop


being
 a
 data
 scientist
 [laughter]
</details>

>> 而是［清嗓子］真正去成为一名构建者（builder）

<details>
<summary>Original English</summary>
>> and
 to
 [clears throat]
 be
 a
 builder


actually
</details>

>> 每个人都能做每个人的工作，就像全员随时待命协同作战一样。在这个产品或竞争环境中，你们认为脱颖而出的最独特或最好的技能是什么？

<details>
<summary>Original English</summary>
>> and
 everyone
 can
 do
 everyone's
 job
 like


all
 hands
 on
 the
 deck
 all
 the
 time.
 How


do
 you
 guys
 think
 about
 the
 the
 unique


or
 the
 best
 skill
 that
 you
 think
 stand


out
 among
 this
 like
 product
 or


competitive
 space?
</details>

### 开场介绍与写书初衷
>> 我只想说，非常荣幸能被邀请参加这次活动。通常大家可能会说“聊聊管理，聊聊这些”，但自从创立 Sundial 以来，我的目标实际上就是被数据与分析社区接纳……他是数据与增长领域极具影响力的领军人物。我们都知道他建立了一个非常棒的倡导者社群，他曾在腾讯、Meta 和亚马逊任职，中文播客及内容频道拥有30万关注者。他现在对 AI 教育抱有极大热情，也是实验领域的重要领军声音之一。

<details>
<summary>Original English</summary>
>> I
 just
 want
 to
 say
 that
 I'm
 actually


very
 honored
 to
 be
 invited
 to
 an
 event.


Um
 often
 you
 know
 people
 are
 like
 oh
 you


know
 talk
 about
 management
 and
 talk


about
 this
 but
 [clears throat]
 it's


actually
 my
 goal
 since
 starting
 Sundial


to
 be
 accepted
 as
 part
 of
 the
 data
 and


analytics
 community
 Dr.
 reasons
 and
 um


he
 is
 a
 super
 prominent
 voice
 in
 the


data
 and
 growth
 community.
 Um
 we
 all


know
 that
 he's
 got
 an
 incredible
 uh


advocate
 community
 member
 with
 um
 the


the
 way
 that
 he
 has
 um
 uh
 been
 at
 10


cent
 Meta
 and
 Amazon
 and
 he
 has
 300,000


followers
 for
 his
 content
 channel
 for


his
 Chinese
 podcast.
 Um
 he
 is
 super


passionate
 now
 about
 AI
 education
 as


well
 as
 uh
 been
 one
 of
 the
 great
 leading


voices
 for
 experimentation.
</details>

>> 好的，让我们言归正传。

<details>
<summary>Original English</summary>
>> All right,
 let's
 get
 down
 to
 brass
 tax.
</details>

>> 那么，是什么让你决定我们大家都需要这本书，并促使你动笔去写的呢？

<details>
<summary>Original English</summary>
>> So
 what
 made
 you
 decide
 that
 we
 all


needed
 this
 book
 that
 you
 decided
 to


write?
</details>

>> 好的。我一直在思考的问题就是：如果他们把所有做数据分析的人都开除，对吧？公司到底会失去什么，还是能继续维持下去？在苦思这个问题几个月后，我意识到：我们在帮助发布成功的产品。这就是数据分析的核心价值主张，对吧？所以，如果我们希望通过数据分析来助力成功产品的推出，就意味着我们需要更好地理解产品开发，从而更好地运用分析。对吧？我看到的差距在于，大多数其他领域，比如会计、财务，无论你想到哪个领域，背后都拥有非常标准化的理论体系，经过几十年的时间打磨得非常成熟。但对于产品分析而言，这种体系并不存在，它只零散存在于少数几家公司员工的大脑里。所以我的动力就是：我们现在该如何整理出一套能涵盖所有这些知识的行动指南？

<details>
<summary>Original English</summary>
>> Right.
 So
 the
 question
 I
 was
 wrestling


with
 was
 what
 if
 they
 fire
 everyone
 uh


in
 in
 analytics,
 right?
 Will
 the
 company


actually
 lose
 anything
 or
 will
 they


continue
 to
 continue
 to
 sustain?
 So


wrestling
 with
 this
 question
 for
 a
 few


months
 I
 realized
 that
 oh
 we
 are


actually
 like
 helping
 launch
 successful


products.
 That's
 what
 analytics
 like


core
 value
 prop
 is
 right.
 So
 if
 we
 are


to
 launch
 successful
 products
 through


analytics
 then
 it
 means
 we
 need
 to


understand
 product
 development
 better
 so


we
 can
 apply
 analytics
 better.
 Right?


the
 the
 gap
 I
 saw
 was
 most
 of
 the
 other


domains
 like
 accounting,
 finance,


whatever
 domain
 you
 think
 about
 had
 very


standardized
 like
 theory
 behind
 them


right
 over
 a
 period
 of
 time
 over
 decades


they've
 all
 been
 like
 kind
 of
 fine-tuned


a
 lot
 but
 for
 product
 analytics


that
 did
 not
 exist
 it
 was
 just
 in
 the


kind
 of
 minds
 of
 people
 at
 few
 places


right
 so
 um
 my
 motivation
 was
 okay
 how


do
 we
 like
 now
 like
 kind
 of
 uh
 have
 a


playbook
 that
 that
 kind
 captures
 all
 his


knowledge
</details>

>> 这本书之所以存在，是因为我们的无知。我们当时不知道这有多难。如果早知道有多难，我想这本书可能永远都不会开工。如果你有合理的预期，它是可以完成的，但过程极其艰难。我觉得这几乎就像一次创业，对吧？你带着无知一头扎进去，但在过程中你努力去创造出令人惊叹的东西。在我的职业生涯中，我在亚马逊开始偏向增长方向。当时我是构建模型的经济学人，但我以为作为数据人员，我的价值在于我能解决困难的事情、能做复杂的建模。后来到了 Facebook，这种想法就被打破了。我记得我的第一份工作是建一个逻辑回归模型或随机森林模型，而我的经理对我的缓慢进度很不满意，尽管当时我已经比亚马逊时期快得多了。他列了几个数据点，写了一篇简报发出来，抄送了所有的 VP，事情就解决了。我才意识到：数据的价值在于做出更好的决策，而不是做复杂的难事。在写书写到一半时，我意识到，我是通过与人交谈、阅读各种笔记、参加 Facebook 的数据分析训练营，或者通过不断犯错才明白这一点的，市面上没有任何一本书能让我系统学到这些知识。

<details>
<summary>Original English</summary>
>> and
 the
 reason
 this
 book
 exists
 is


because
 of
 our
 ignorance.
 We
 didn't
 know


how
 hard
 it
 is
 knowing
 how
 hard
 it
 is.
 I


think
 the
 book
 would
 never
 get
 started.


If
 you
 have
 the
 right
 expectation
 can
 be


done,
 but
 it's
 very
 hard.
 I
 feel
 like


it's
 almost
 like
 a
 startup,
 right?
 You


go
 in
 there
 with
 ignorance,
 but
 along


the
 way
 you
 try
 to
 do
 something
 amazing.


Uh
 yeah,
 so
 I
 gravitated


towards
 growth
 in
 my
 career
 at
 Amazon.
 I


was
 economist
 building
 models
 but
 I
 was


thinking
 like
 my
 value
 as
 a
 data
 person


is
 because
 I
 can
 do
 hard
 things.
 I
 can


do
 modeling.
 Then
 Facebook
 uh
 that
 got


thrown
 away.
 I
 remember
 like
 my
 first


job
 was
 I
 build
 a
 logistic
 regression


model
 or
 rental
 force
 model
 and
 uh
 my


manager
 now
 wasn't
 happy
 about
 how
 slow


I
 was
 even
 though
 I
 was
 like
 much
 faster


than
 I
 was
 Amazon.
 He
 put
 a
 couple
 data


points
 and
 wrote
 a
 note,
 published
 it,


tagged
 all
 the
 VPs
 and
 uh
 that
 was
 it.


And
 I
 realized,
 okay,
 the
 value
 of
 data


is
 to
 make
 better
 decisions.
 It's
 not


about
 doing
 hard
 things.
 But
 uh
 like


halfway
 writing
 the
 book,
 I
 realized,


okay,
 I
 knew
 this
 by
 like
 talking
 with


people,
 by
 looking
 at
 different
 notes,


by
 for
 example
 taking
 the
 Facebook


analytics
 boot
 camp
 or
 by
 making


mistakes.
 there
 was
 no
 book
 out
 there


that
 I
 can
 learn
 all
 this
 information


from.
</details>

### 产品增长的常见误区与真正的 PLG 飞轮
>> 那么，大多数人或公司对产品增长存在哪些误解呢？

<details>
<summary>Original English</summary>
>> So
 what
 do
 most
 people
 or
 companies
 get


wrong
 about
 product
 growth?
</details>

>> 这是一个很好的问题。我认为很多人在把产品驱动增长（PLG）仅仅看作自然有机增长时就搞错了。他们过于依赖口碑，而不投入市场营销，甚至不为销售团队筛选优质线索。我见过有些人觉得“我们的产品在增长，我们就不需要额外发力”，但实际上我认为真正的 PLG 是一个飞轮：基本上，你从早期信任者、早期采用者那里获得这种口碑传播，然后你需要市场营销来放大这种影响力，触达那些原本无法自然发现你的人群；接着，所有这些成为你拥护者的优质线索，你应该转交给销售团队，进而转化为企业级大单。另一方面，这既证明了你的产品具备企业级服务能力，同时也是一个能极大推动 PLG 漏斗的优秀案例，因为大家对你的产品产生了多重信任。所以，我认为这大概是我见过的大家最常犯的一个重大错误。

<details>
<summary>Original English</summary>
>> Um
 that's
 a
 great
 question.
 Um
 I
 think
 a


lot
 of
 people
 get
 it
 wrong
 when
 they
 saw


PLG
 just
 organic
 growth.
 They
 just
 rely


too
 much
 on
 word
 of
 mouth
 without


investing
 in
 marketing
 or
 even
 picking


up
 the
 good
 leads
 uh
 for
 for
 sales.
 I've


seen
 people
 who
 you
 know
 like
 okay
 our


product
 is
 growing
 like
 we're
 just
 going


to
 not
 going
 to
 grow
 but
 actually
 I


think
 the
 real
 PLG
 is
 like
 a
 flywheel
 so


basically
 you
 kind
 of
 create
 this
 kind


of
 word
 math
 from
 the
 early
 believers


early
 adopters
 and
 then
 you
 actually


need
 the
 marketing
 to
 actually
 to
 help


to
 amplify
 that
 impact
 to
 get
 to
 the


people
 who
 wouldn't
 have
 discovered
 uh


you
 like
 organically
 and
 then
 all
 and


all
 these
 kind
 of
 leads
 like
 good
 leads


who
 become
 your
 champion
 and
 then
 you


should
 send
 them
 to
 sales
 and
 then
 they


become
 enterprise
 deal
 And
 on
 the
 other


side
 they
 actually
 one
 is
 it
 proves
 you


know
 your
 your
 product
 is
 inter
 is


enterprise
 ready
 and
 on
 the
 other
 side


also
 a
 great
 story
 to
 actually
 boost


your
 PLG
 u
 funnel
 as
 well
 because
 people


have
 more
 multiple
 trust
 in
 your


product.
 Uh
 so
 I
 think
 that's
 probably


one
 of
 the
 biggest
 mistake
 I've
 been


seeing
 people.
</details>

### 衡量产品市场匹配度（PMF）的核心指标
>> 在进入增长阶段之前，你怎么知道自己是否达到了产品市场匹配（Product Market Fit）？能否帮我们从量化的角度来定义它？

<details>
<summary>Original English</summary>
>> How
 do
 you
 know
 if
 we
 have
 product


market
 fit
 you
 know
 even
 before
 the


growth
 stage
 and
 can
 you
 help
 us
 define


it
 more
 quantitatively
 as
 well?
</details>

>> 如何进行量化衡量？我认为，正如我们常说的，**留存率（retention）才是王道**。我们认为那是衡量产品市场匹配最强有力的指标，对吧？我刚才还跟 Julie 聊到，我以前在 Meta 负责给新加入数据分析团队的人做训练营，我负责讲留存课程。我当时常用的一张幻灯片就是强调留存的重要性，上面有三句引言：一句来自 Julie，另一句［清嗓子］来自 Alex Schultz，还有一句来自施莱普弗（Schrep）。Meta 的所有高层都极其看重留存，对吧？没有人会在不看留存数据的情况下审批通过任何产品。所以留存确实是衡量它的最强指标。

<details>
<summary>Original English</summary>
>> Um
 how
 do
 you
 measure
 quantitatively?
 I


think
 um
 like
 again
 retention
 is
 the


king
 is
 how
 we
 say
 we
 think
 uh
 that's


the
 strongest
 indicator
 for
 product


marketing
 right
 I
 was
 telling
 actually


Julie
 earlier
 like
 you
 know
 I
 I
 used
 to


do
 this
 uh
 boot
 camp
 or
 analytics
 camp


at
 meta
 for
 anyone
 new
 in
 analytics
 and


I
 used
 to
 do
 the
 retention
 class
 and
 one


of
 the
 slide
 I
 used
 to
 have
 was
 around


emphasizing
 the
 importance
 of
 retention


and
 one
 of
 and
 I
 had
 three
 quotes
 one


was
 from
 Julie
 The
 other
 one


[clears throat]
 is
 from
 Alex
 Schles
 and


then
 like
 from
 Shrek.
 So
 you
 know
 all


the
 leaders
 at
 Meta,
 they
 they
 deeply


care
 about
 retention,
 right?
 Like
 no
 one


is
 going
 to
 like
 sign
 off
 on
 any
 product


without
 looking
 at
 retention.
 So
 that's


really
 the
 strongest
 indicator
 for


retention.
</details>

### A/B 测试的核心：覆盖率与基础设施
>> 好的，Wisy，你是实验领域的行家。能否给我们一些建议，公司应该何时开始做实验？以及，怎样才算是一个健康的实验规模？

<details>
<summary>Original English</summary>
>> Okay,
 Wisy,
 you
 are
 the
 king
 of


experimentation.
 you
 gave
 us
 some
 advice


on
 when
 should
 companies
 start


experimenting
 and
 um
 how
 like
 what


what's
 like
 a
 healthy
 amount
 that
 is
</details>

>> 实际上，我认为**覆盖率（coverage）**是一个比实验数量更重要的指标。原因在于，如果你能对100%的新功能进行实验覆盖，你就无法进行挑选（cherry-pick）。做实验的危险之处在于人们会择优挑拣，人们只想证实自己原本的想法，这会演变成一种文化问题。他们只会把自己最有希望的候选方案拿去做实验，但在这种情况下，实验就无法创造任何价值。因为如果你预期它是正向的，实验证实了它是正向的，实验并没有产生新价值。真正的价值在于：你预期它是正向的，结果却发现实际上是负向的。这时你才真正需要更新心智模型，或者调整你的产品路线图。所以我确实认为覆盖率非常重要。在 Facebook，我们几乎能做到100%的覆盖，特别是在那些重要的重大功能上，这并不难做到；但我意识到大多数公司并没有合适的基础设施。虽然我已经离开了公司，但我还是想替 Statsig 打个广告［笑声］。技术上的核心洞察在于：你需要将功能开关（feature flags）和实验作为一个统一的系统，让 feature flag 和实验成为同一个对象。这样每一个使用 feature flag 的功能，你都能免费获得一次实验。如果拥有这种架构，你就能做到100%的覆盖。但这套系统确实是起步容易，规模化扩展很难。

<details>
<summary>Original English</summary>
>> I
 actually
 consider
 coverage
 to
 be
 a


more
 important
 metric
 than
 number
 of


experiments
 and
 the
 reason
 is
 if
 you
 can


cover
 100%
 of
 your
 new
 features
 you


cannot
 cherrapic
 the
 danger
 in
 doing


experimentation
 is
 uh
 people
 cherrapic


people
 only
 want
 to
 confirm
 theirel


itself
 and
 this
 becomes
 a
 culture
 issue.


So
 they
 only
 put
 up
 their
 best
 candidate


to
 experiment
 and
 experimentation


creates
 no
 value
 in
 that
 case
 because


like
 if
 uh
 you
 expect
 this
 to
 be


positive,
 experimentation
 confirm
 this


is
 positive.
 Experimentation
 doesn't


create
 any
 value.
 The
 value
 is
 you


expect
 this
 to
 be
 positive
 and
 realize


it's
 actually
 negative.
 Then
 you


actually
 need
 to
 think
 update
 your


mental
 model
 or
 update
 your
 product
 road


map.
 uh
 so
 I
 do
 consider
 coverage
 to
 be


important
 and
 at
 Facebook
 we
 can
 almost


do
 100%
 coverage
 especially
 on
 the


important
 big
 features
 that
 is
 not
 hard


to
 do
 but
 I
 realize
 most
 company
 do
 not


have
 the
 right
 uh
 infrastructure


I
 I'm
 going
 to
 turn
 this
 into
 a
 static


pitch
 [laughter]
 even
 though
 I
 left
 the


company
 so
 the
 the
 the
 technical
 insight


is
 you
 need
 to
 have
 feature
 flags
 and


experimentation
 as
 one
 system
 so
 feature


flags
 and
 experimentation
 is
 the
 same


object.
 The
 every
 feature
 you
 use
 a


feature
 flag,
 you
 get
 an
 experimentation


for
 free.
 If
 you
 have
 this
 setup,
 you


can
 do
 100%
 coverage.
 But
 the
 system
 is


actually
 uh
 easy
 to
 start,
 hard
 to


scale.
</details>

### 数据叙事与图表设计的力量
>> Wise，能不能跟我们多聊聊数据叙事（data storytelling）？你在外面做了很多内容，也在积极布道，在这方面非常高效。作为数据从业人员，你如何看待叙事这项技能？

<details>
<summary>Original English</summary>
>> Wise,
 why
 don't
 you
 tell
 us
 a
 little
 bit


more
 about
 data
 storytelling?
 You
 know,


I
 think
 you
 are
 out
 there,
 you
 make
 a


lot
 of
 content,
 you
 you
 evangelize,


you're
 very
 effective
 at
 that.
 How
 do


you
 think
 about
 storytelling
 as
 a
 skill


for
 people
 who
 work
 in
 data?
</details>

>> 我认为这里有两件事：作为数据从业者的叙事能力，以及数据本身的叙事，这两者并不完全相同。但我前任经理的一个观点，我也非常赞同：**数据人员最被低估或最欠缺的两项技能，就是讲故事和做图表**。一张有力的图表能直接展现所有需要的信息，非常引人入胜。而讲故事的能力在于——我都记不清参加过多少次会议，如果我放一张表格或放几张图表，哪怕我能做出信息量非常丰富的图表，参会者走出会议室大概五分钟后，如果问他们是否记得我的核心观点，他们完全记不得。人类大脑对单纯的事实记忆并不深刻。但只要你把数据融入故事中，去讲述一个故事，效果就完全不同。我发现这招对设计师尤其有效。每次我和设计师交流时，我总是倾向于把用户旅程截图放出来，这立刻就变成了设计师能感同身受的痛点。如果我只说“转化率只有12%，太低了”，他们毫无感觉；但如果我说“你看，这个步骤坏掉了，所以我认为转化率才会这么低”，他们会立刻着手修复。因此，故事能够激发共鸣，激发同理心，并促成行动。

<details>
<summary>Original English</summary>
So
 I
 think


there
 are
 two
 things
 like
 storytelling


as
 a
 data
 person
 and
 data
 storytelling


they're
 not
 always
 the
 same
 but
 uh
 my


opinion
 actually
 I
 heard
 this
 opinion


from
 my
 uh
 previous
 manager
 and
 I


strongly
 agree
 that
's
 the
 two
 most


underappreciated
 or
 underdeveloped


skills
 of
 a
 data
 person
 is
 storytelling


and
 making
 charts.
 uh
 the
 like
 a
 strong


charts
 just
 tells
 you
 all
 the
 things
 you


need
 to
 know
 and
 it's
 very
 compelling


and
 storytelling
 is
 this
 like
 I
 I
 don't


remember
 how
 many
 meetings
 I
 went
 into


and
 uh
 if
 I
 put
 a
 table
 or
 if
 I
 put


charts
 even
 though
 I
 can
 make
 very


informative
 charts
 uh
 after
 like
 five


five
 minutes
 probably
 after
 people
 walk


off
 out
 of
 the
 meeting
 and
 ask
 them
 you


know
 do
 you
 remember
 my
 points
 they


don't
 uh
 but
 I
 think
 sometimes
 into
 the


human
 brain
 we
 just
 don't
 remember
 the


facts
 that
 that
 well.
 But
 once
 you
 can


do
 it
 behind
 a
 story,
 you
 can
 actually


tell
 a
 story.
 Uh
 I
 found
 this
 to
 be


super
 effective
 on
 designers
 actually.


Whenever
 I
 talk
 to
 a
 designer,
 I
 always


kind
 of
 try
 to
 screenshot
 the
 user


journey
 and
 then
 it
 becames
 a
 pain
 uh


for
 the
 for
 the
 designer.
 If
 I
 just
 say


you
 know
 uh
 this
 conversion
 rate
 is
 12%


is
 too
 low.
 They
 don't
 feel
 anything.


But
 if
 I
 say
 oh
 this
 stat
 is
 broken


that's
 why
 the
 conversion
 I
 believe
 the


conversion
 rate
 is
 so
 is
 so
 low
 he
 will


fix
 it
 immediately.
 So
 I
 think
 story


drives
 resonance
 drives
 empathy
 and


drives
 action.
</details>

>> 能否多谈谈图表？什么是真正优秀的图表？

<details>
<summary>Original English</summary>
>> You
 you
 said
 more
 can
 you
 say
 more
 about


charts
 and
 what
 is
 a
 really
 good
 chart?
</details>

>> 我认为一张真正好的图表只表达一个观点，且仅此一个观点。很多数据人员常犯的错误，就是试图在图表上塞进过量的信息。我们试图做出一张极其复杂的图表，同时表达十个故事。但这其实关乎促成行动：想想你希望推动什么样的行动，或者你想给出什么建议，然后就只做一张图表。如果你有三个故事、三个数据点或三个结论，就做三张图表，表达清楚并加上注释。是的，我认为**观点鲜明的图表才是好图表**。这就像是你清楚自己的故事，然后找到最能体现你想表达观点的图表。

<details>
<summary>Original English</summary>
>> I
 think
 a
 really
 good
 chart
 uh
 says
 one


point
 and
 one
 point
 only.
 Like
 I
 see
 a


mistake
 a
 lot
 of
 data
 folks
 might
 make


is
 we
 try
 to
 overload
 information
 on


charts.
 We
 try
 to
 make
 a
 chart
 that
 is


so
 sophisticated.
 It
 tells
 10
 story
 at


the
 same
 time.
 But
 just
 uh
 this
 ties
 to


the
 action
 part,
 right?
 Think
 about
 what


kind
 of
 action
 you
 want
 to
 inform
 or
 you


want
 to
 recommend
 and
 just
 have
 one


chart.
 If
 you
 have
 start
 three
 stories


or
 three
 data
 points
 or
 conclusions,


make
 three
 charts
 and
 make
 it
 very
 clear


and
 annotate.
 Yeah.
 So
 I
 think
 the


strongly
 opinion
 chart
 is
 a
 good
 chart.


It's
 almost
 like
 you
 know
 your
 story
 and


then
 find
 a
 chart
 that's
 like
 the
 best


representation
 of
 the
 point
 you're


trying
 to
 make.
</details>

>> 确实。你刚才说到这点时我就想起来，作为一名数据科学家，表达明确的主观观点曾经让我觉得很不适应。

<details>
<summary>Original English</summary>
>> Yeah.
 When
 the
 minute
 you
 said
 that
 I


remember
 like
 uh
 it
 it
 actually
 took
 it


was
 not
 comfortable
 for
 me
 as
 a
 data


scientist
 to
 have
 opinions
</details>

>> 但我认为一个优秀的数据人应该有自己的观点。

<details>
<summary>Original English</summary>
>> but
 I
 think
 a
 good
 data
 person
 should


have
 opinions.
</details>

### AI 时代的非结构化数据与技能转型
>> 好的，这是一个面向你们所有人的问题。我们现在身处 AI 时代，技术正在改变一切，无论变好还是变坏。我很好奇，对于团队将如何使用 AI，以及这将如何改变人们制定决策或使用数据的方式，你们最大的预测是什么？

<details>
<summary>Original English</summary>
>> Okay.
 This
 is
 a
 question
 for
 all
 of
 you


because
 of
 course
 we're
 in
 the
 AI
 era


and
 that's
 changing
 everything.
 Uh
 maybe


for
 good
 or
 for
 bad.
 I'm
 very
 curious
 to


hear
 about
 what
 do
 you
 think
 will
 change


like
 what
 are
 your
 biggest
 predictions


for
 how
 teams
 will
 use
 AI
 and
 how


that'll
 change
 the
 way
 that
 people
 make


decisions
 or
 use
 data
</details>

>> 但对现场的听众来说，我认为最相关的点是：“数据”的定义其实很奇特。比如文本也是数据，对吧？但当我们想到数据时，脑子里往往只想到数字，可数据并不仅是数字，数据是一切，对吧？AI 让我们能够去分析和利用那些非定量的数据。这一点变得越来越重要。为什么呢？因为现在大家构建产品的速度快得多。不仅是实验——实验需要很大的样本量；那留存呢？如果你想获取月留存，你需要等整整一个月才能拿到月留存，而且那只是一个数据点。所以我们需要有办法去分析非定量数据并提炼出有价值的洞察。我认为我们现在确实能做到了。所以对于数据科学家的角色：不要把我们当成单纯的数字或数学科学家，我们是真正意义上的“数据”科学家。

<details>
<summary>Original English</summary>
>> but
 for
 this
 audience
 I
 think
 the
 most


relevant
 thing
 is
 the
 definition
 of
 data


is
 very
 strange
 like
 text
 is
 data
 right


but
 when
 we
 think
 about
 data
 we
 think


about
 a
 number
 but
 data
 is
 not
 a
 number


data
 is
 everything
 right
 so
 AI
 just


enabled
 us
 to
 analyze
 or
 use
 that
 non


quantitative
 data.
 Uh
 and
 it's
 more


important.
 Why
 is
 that?
 Because
 people


are
 building
 things
 much
 faster
 now.
 We


can
 not
 not
 only
 experiments,


experiments
 takes
 a
 lot
 of
 sample
 size.


But
 what
 about
 retention?
 Retention
 if


you
 want
 to
 get
 monthly
 retention,
 you


need
 a
 month
 to
 get
 the
 monthly


retention
 and
 then
 you
 just
 get
 one
 data


point.
 So
 you
 need
 we
 need
 to
 have
 ways


to
 analyze
 non-quantitative
 data
 and


drive
 useful
 insights.
 And
 I
 think
 we


can
 do
 that
 actually.
 So
 the
 role
 of


data
 scientists
 do
 not
 treat
 us
 as
 a


number
 or
 math
 scientist.
 We
 are
 like


actual
 data
 scientist.
</details>

>> 第一点，我认为现在所有的数据从业者都有潜力成为真正的构建者。［笑声］谢谢。因为坦白讲，在我看来，数据团队往往是工程团队之外技术功底最强的人。因为我们甚至懂 SQL，对吧？里面有逻辑，你理解 for 循环、while 循环，理解条件语句，代码基本上也就是这些东西，对吧？当然工程师懂 HTML、CSS，他们知道如何构建更复杂花哨的东西。但现在我们有了 AI。所以在我看来，因为数据团队具备扎实的基础，既深入理解数据，又极度理解业务，同时我们也是与所有利益相关者沟通的核心枢纽，我们实际上处于转型为构建者的绝佳位置。这也是我目前在公司尝试和践行的事情。我最近刚上线了一个功能到生产环境，我意识到：天哪，当看到大家真的在持续使用你做出来的功能时，原来是这种感觉；成为一名工程师原来是这种体验。这当然不容易，但绝非不可能。所以我非常鼓励在座的各位真正去动手尝试，去尝试以前从未做过的事情。不仅在数据分析上，在其他方面也是如此。为你的团队构建一个数据驱动的功能。目前我正在尝试将所有统计指标集成到我们的产品中，完全由我一个人来构建这个功能。我不再只是做个原型说“这是 p 值”或者“页面应该长成这样”，而是直接把它做出来。我真的认为 AI 让这一切变得非常可行。那么问题就变成了：我们究竟该如何让大家明白数据科学其实非常重要？

<details>
<summary>Original English</summary>
>> The
 first
 one
 is
 I
 think
 all
 the
 data


people
 right
 now
 have
 the
 potential
 to


become
 a
 real
 builder.
 [laughter]


Oh
 thank
 you.
 Uh
 because
 to
 be
 honest
 in


my
 opinion
 um
 uh
 like
 data
 data
 people


are
 always
 the
 you
 know
 the
 probably
 the


most
 technical
 folks
 outside
 of


engineering
 team.
 So
 because
 we
 we


understand
 even
 SQL
 right
 there
 are
 some


logic
 you
 understand
 for
 loop
 while
 loop


understand
 conditions
 that's
 all
 the


codes
 about
 basically
 right
 uh
 and
 of


course
 engineer
 knows
 some
 HTML
 CSS
 they


know
 how
 to
 build
 something
 fancier
 uh


but
 now
 we
 have
 AI
 right
 so
 I
 think
 to


me
 uh
 because
 data
 team
 like
 they
 have


this
 kind
 of
 very
 solid
 foundation


understand
 the
 data
 understand
 the


business
 very
 well
 also
 we
 are
 also
 kind


of
 the
 center
 of
 kind
 of
 the


communication
 center
 of
 talking
 with
 all


the
 stakeholders
 we're
 actually
 in
 a


perfect
 place
 to
 become
 a
 builder.
 Uh


that's
 something
 I
'm
 trying
 actually


experimenting
 at
 my
 current
 company.
 Uh


I
 recently
 just
 launched
 a
 feature
 into


the
 pro
 into
 production
 and
 I
 realized


oh
 my
 god
 that's
 how
 it
 feels
 like
 when


you
 actually
 keep people
 on
 using
 your


feature.
 That's
 how
 it
 looks
 like
 to


become
 engineer.
 It's
 it's
 of
 course


it's
 not
 that
 easy
 but
 it's
 not


impossible.
 So
 I
 think
 I
 really


encourage
 everybody
 here
 to
 really
 try


to
 get
 your
 hands
 dirty.
 Try
 try


something
 you
 never
 done
 before.
 Not


only
 on
 an analytics
 but
 also
 on


something
 else.
 Build
 a
 data
 feature
 for


your
 team.
 Right
 now
 I'm
 trying
 to


implement
 all
 the
 statistics
 into
 our


product
 as
 well.
 I
 just
 building
 a


feature
 just
 by
 myself.
 I'm
 not
 just
 you


know
 doing
 a
 mock
 and
 tell
 okay
 this
 is


p
 value
 or
 this
 is
 how
 the
 company
 was


supposed
 to
 look.
 I
 just
 build
 it.
 So
 I


really
 think
 AI
 makes
 it
 very
 possible.


So
 the
 question
 is
 uh
 how
 do
 we
 actually


make
 people
 understand
 data
 science
 is


actually
 very
 important.
</details>

### 从间接建议到直接构建
>> 是的，我们该如何讲好这个故事？

<details>
<summary>Original English</summary>
>> Yeah.
 How
 do
 we
 tell
 that
 story?
</details>

>> 这是个好问题。你想先聊聊讲故事吗？

<details>
<summary>Original English</summary>
>> That's
 a
 great
 question.
 Do
 you
 want
 to


start
 with
 the
 story
 telling?
</details>

>> ［笑声］

<details>
<summary>Original English</summary>
>> [laughter]
</details>

>> 其实我不太适合回答这个问题，因为我总是告诉数据科学家，不要再当个单纯的数据科学家了［笑声］，而是去成为一名构建者。确实如此。因为我们平时所做的事情其实相当间接，对吧？我认为我们在信息复杂的大型组织里蓬勃发展。普通人往往看不懂数据，我们具备精通数据的专长，能够提出更好的建议，从而间接推动行动。但我不喜欢这种方式，我想直接把行动变成现实。所以我总是告诉数据科学家要成为构建者，而不是反过来。我不会在这个数据壁垒里对大家宣传数据科学家有多重要。我希望所有数据科学家都能直接去实施变革，而不必依赖工程师来实现改变。

<details>
<summary>Original English</summary>
>> I'm
 actually
 not
 a
 good
 person
 for
 this


because
 I
 always
 tell
 data
 scientists
 to


stop
 being
 a
 data
 scientist
 [laughter]


and
 to
 be
 a
 builder
 actually.
 Yeah.


Because
 like
 what
 we
 do
 is
 quite


indirect,
 right?
 And
 uh
 I
 think
 we


strive
 in
 large
 organizations
 with


complex
 information.
 So
 we
 like
 people


just
 cannot
 understand
 data.
 we
 have
 a


specialty
 of
 understanding
 it
 well
 and


we
 can
 make
 better
 recommendations
 and


indirectly
 drive
 actions.
 I
 don't
 like


that.
 I
 want
 to
 just
 make
 the
 action


happen.
 So
 I
 always
 tell
 data
 scientists


to
 be
 builders
 but
 not
 the
 other
 way


around.
 I
 don't
 tell
 people
 that
 data


scientists
 are
 important
 in
 this
 data


fridge.
 Uh
 I
 I
 hope
 all
 data
 scientists


can
 directly
 implement
 the
 change.
 They


don't
 have
 to
 rely
 on
 engineer
 to
 make


the
 change
 happen.
</details>

### 核心竞争力与对初级岗位的冲击
在当前的产品或竞争环境中，你们认为脱颖而出的最独特或最好的技能是什么？

<details>
<summary>Original English</summary>
How
 do
 you
 guys
 think
 about
 the
 the


unique
 or
 the
 best
 skill
 that
 you
 think


stand
 out
 among
 this
 like
 product
 or


competitive
 space?
</details>

>> 我对普通人群的答案与对所有数据科学家的答案是一样的：**自主能动性（agency）和品味（taste）**。当你拥有自主能动性时，你就能做很多别人根本没想过去做、或者一直无法执行的新事情；而品味，最终是让你变得独一无二、并做出更好决策的关键。

<details>
<summary>Original English</summary>
>> I
 think
 the
 the
 the
 my
 answer
 for
 the


general
 population
 is
 the
 same
 for
 all


data
 scientists
 is
 agency
 and
 taste.


When
 you
 have
 agency,
 you
 can
 do
 a
 lot


of
 new
 things
 that
 other
 people
 are
 not


think
 about
 doing
 or
 just
 uh
 hasn't
 been


able
 to
 execute.
 and
 taste
 is
 ultimately


what
 uh
 makes
 you
 unique
 and
 makes
 you


you
 know
 having
 better
 decisions.
 So
</details>

>> 我可能还会补充一点，那就是**好奇心**。我认为那其实是一切背后的乐趣所在。

<details>
<summary>Original English</summary>
>> I
 probably
 would
 add
 one
 thing
 is


probably
 curiosity.
 I
 think
 that's


actually
 the
 joy
 behind
 everything.
</details>

>> 我认为显而易见的是，它对初级岗位造成了不成比例的冲击。举个例子，Statsig 之前发布了一个初级数据科学家的职位，这在现在其实非常罕见。大家已经不再招初级数据科学家了。我想我们在一天之内就收到了3000份简历。所以我认为这种影响确实存在，且不成比例地冲击了初级岗位。但我之前邀请 Hobby 参加过另一个研讨会，他对类似问题的回答是：20年前根本没有数据科学家。数据科学家是一个发明出来的头衔，它不像农民，对吧？它甚至不像清洁工，它是一个人造的角色。所以我确实认为我们角色的内涵将会改变。因此，无论你是资深人员还是初级人员，都要专注于你正在解决的问题。对于资深人员，我们招聘你可能是因为你对业务运作拥有更好的心智模型，因而拥有更好的判断力；而初级人员，或许你更加多面手：你既能写代码，又能做分析，并且受过统计学训练，所以你的分析非常严谨。因此，我认为如果你拆解出什么是真正有价值的特质——尤其是当技能本身也变得越来越便宜的时候——你或许会有更好的机会找到工作。但我对你问题的后半部分有些疑问：如果你没有看到业务成果的正向增长，你为什么到底需要智能体（agent）？我认为引入 agent 的原因，要么是能节省成本、做得更快，要么是能做以前做不到的新事情。如果你没有解锁任何新能力，并且没有任何 KPI 表现——甚至连成本都没有显示出改善——那就不要盲目使用 agent。

<details>
<summary>Original English</summary>
>> I
 think
 evidentally
 it
 it
 does


disproportionately
 impact
 junior
 roles.


As
 an
 example,
 Stac
 put
 up
 a
 position


for
 junior
 uh
 data
 scientist
 which
 was


actually
 quite
 rare.
 people
 do
 do
 not


hire
 junior
 data
 scientist
 anymore.
 We


got
 I
 think
 3,000
 applications
 within
 a


day.
 So
 I
 think
 there
 was
 an
 impact
 and


uh
 it
 disproportionately
 impact
 uh


junior
 roles
 but
 actually
 I
 invited


Hobby
 to
 another
 panel
 and
 H's
 answer
 to


a
 similar
 question
 was
 uh
 there
 was
 no


data
 scientist
 20
 years
 ago.
 Data


scientist
 is
 a
 invented
 job
 title.
 It's


not
 like
 a
 farmer,
 right?
 It's
 not
 like


a
 toilet
 cleaner
 even
 it's
 a
 inventive


role.
 So
 I
 I
 do
 think
 the
 meaning
 of
 our


role
 is
 gonna
 change.
 Uh
 so
 whether
 you


are
 a
 senior
 or
 junior
 person
 uh
 go
 for


what
 problem
 you
 are
 solving
 for.
 Maybe


the
 senior
 person
 we
 are
 hiring
 for
 you


have
 a
 better
 mental
 model
 about
 how
 the


business
 should
 work.
 So
 you
 have
 better


judgment.
 Junior
 person
 maybe
 you
 are


more
 versatile.
 You
 can
 code
 and
 you
 can


do
 analysis
 and
 you
 have
 a
 statistical


training.
 So
 analysis
 actually
 is


rigorous.
 So
 I
 think
 if
 you
 break
 down


like
 what
 is
 valuable,
 what
 trait
 is


valuable
 especially
 because
 skills
 are


getting
 cheaper
 as
 well.
 So
 then
 maybe


you
 have
 a
 better
 chance
 of
 landing
 a


job.
 But
 the
 second
 half
 your
 question
 I


was
 wondering
 like
 why
 do
 you
 need
 that


agent
 at
 all?
 If
 you
 don't
 see
 the


business
 outcome,
 positively
 increase.
 I


think
 the
 reason
 you
 want
 a
 agent
 is


either
 you
 can
 save
 cost,
 do
 it
 faster,


or
 you
 can
 do
 new
 things
 that
 you


could
n't
 do
 before.
 If
 you
 didn't
 unlock


any
 new
 things
 and
 there's
 no
 KPI,
 like


even
 your
 cost
 doesn't
 show
 like
 there's


no
 improvement,
 don't
 use
 agents.
</details>

### 结语
>> 好的，非常感谢。让我们把热烈的掌声送给我们的……感谢大家今晚的参与。

<details>
<summary>Original English</summary>
>> All
 right.
 Thank
 you.
 Um,
 let's
 give
 a


big
 round
 of
 applause
 to
 our


Thank
 you
 everyone
 for
 joining
 us


tonight.
</details>