--- author: Norges Bank Investment Management date: '2026-09-02' guest: '' layout: post.njk source: https://www.youtube.com/watch?v=s05gtY4-YWE speaker: Norges Bank Investment Management tags: - precision-agriculture - business-model-transformation - artificial-intelligence - smart-manufacturing title: 约翰迪尔首席执行官约翰·梅谈智能工业战略与农业科技转型 summary: 挪威主权财富基金首席执行官专访约翰迪尔首席执行官约翰·梅。梅介绍了迪尔从传统农机制造商转向科技公司的智能工业战略，阐述了利用人工智能、计算机视觉实现精准农作以降低农户成本，推行订阅与按需付费商业模式，以及基于云端农艺数据构建开放生态的实践与个人经历。 insight: '' draft: true series: '' category: business-entrepreneurship area: finance-wealth project: [] people: - John May - Nicolai Tangen companies_orgs: - John Deere - Bayer - Syngenta products_models: [] media_books: - The Outsiders status: evergreen --- 我自己也有一座农场，我自己也打干草。而我能打出什么品质的草捆，完全取决于我自己的经验水平。所以，当我判断干草到了可以收割的时候，我就坐进割草压扁机里去割草，接着我坐进拖拉机里去打捆。我边听着动静，边看着车载电脑，但最终的产品质量，完全取决于我个人的水平。
Original English I I have a farm myself [music] and I bail hay and the quality of the bail that I can produce is only as good as my experience set. [music] So, you know, when I think the the the hay is at a point where it can be harvested, I [music] get in the the moco, I cut it, and then I sit in the tractor and I'm bailing it. I'm listening for things. I'm looking at the computer, [music] but the end product is going to be as only as good as I am.
大家好。我是挪威主权财富基金首席执行官尼古拉·坦根（Nicolai Tangen），今天与我连线的是约翰迪尔（John Deere）首席执行官约翰·梅（John May）。提起约翰迪尔，大家可能会想到绿色拖拉机，确实，约翰身后的屏幕上也停着一台绿色拖拉机。但这家公司如今已经成长为农业领域最先进的技术公司之一：拖拉机能够自动驾驶，人工智能可以区分杂草与庄稼，而约翰正是推动这场转型的领军人物。他的几乎整个职业生涯都在迪尔度过，如今他正致力于将这家农用机械制造商转变成一家真正的科技公司。约翰，热烈欢迎你。
Original English Hi everybody. I'm Nicolola Tangan, the CEO of the Norwegian Sovereign Wealth Fund and today I'm joined by John May, the CEO of John Deere. Now when you think of John Deere, you may think of green tractors and indeed there is a green tractor standing behind John here on the screen. But the company has become one of the most advanced technology companies in farming. tractors that drive themselves, AI that tells a weed from a crop, and John is the man behind the shift. He spent almost his entire career at Deer and now he is trying to turn the maker of far machines into a real technology company. John, warm welcome.
>> 谢谢你。非常高兴来到这里，也感谢你邀请我参加你的播客。
Original English >> Thank you. It's great to be here and thanks for including me on your podcast.
### 智能工业战略与客户痛点 >> 太棒了。约翰，你在2019年出任首席执行官，随后不久便推出了所谓的“智能工业战略”（smart industrial strategy）。那究竟是什么？
Original English >> Fantastic. Now, John, you became CEO in 2019 and then very quickly after that, you launched what you call smart industrial strategy. What is that?
>> 我们真正想做的是更加聚焦于客户本身以及客户所从事的工作。以往我们的做法是专注于制造最好的播种机，而现在我们希望借助技术，帮助客户实现比以往任何时候都更好的播种作业。因此，我们围绕生产系统重新调整了面对客户的方式，随后在技术领域进行了大量投资，旨在让客户获得更高的生产力、更高的盈利能力和更强的可持续性。
Original English >> Well, really what we wanted to do is get more focused on the customer itself and the jobs that our customer do. You know, in the past, what we would do is focus on building the best planter and we wanted to shift to helping our customers plant better than they ever had in the past by leveraging technology. So we realigned the customer around production systems and then really invested heavily in technology that would make our customers more productive, more profitable and and more sustainable.
>> 这与迪尔过去的运营方式有何不同？
Original English >> And how is it different from how dairy used to run?
>> 过去我们不一定会聚焦于客户面临的最大挑战。举个例子，在播种时，最大的支出实际上是种子，即种子的成本。因此，将种子精准播撒在正确的位置、达到适宜的深度，这一重要性在于既能确保最高产量，又能帮助客户控制成本。所以我们真正专注于去理解：客户最大的痛点是什么？对他们来说最大的成本是什么？我们又该如何帮他们降低成本？
Original English >> You know, in the past we we didn't focus on necessarily the biggest challenges that our customer had. So for example, when when you're planting uh your biggest expense is actually the seed, the cost of the seed. So the importance of getting seed placed exactly in the proper spot at the proper depth ensures the highest yield and helps our customers manage their costs. So we really focused on understanding what are our customers biggest pain points and what's the biggest cost to them and how can we help them reduce their costs.
>> 所以你常说目标是帮助客户“以少成多”（do more with less），宁愿帮助农户实现更好的播种，也不仅仅是售卖最好的播种机。为什么这一点如此重要？
Original English So you say that the goal is to help customers to do more with less. You rather help the farmer plant better than than to sell the best planter. Why why is that important?
>> 是的，让我举个喷药的例子。在全球各地，当农作物破土而出、生长立苗之后，最大的挑战之一就是杂草管理与病虫害管理。如果无法有效控制这些杂草，它们就会夺走健康作物的宝贵养分，导致健康作物的产量下降。因此，我们大力投资了一项此前未曾在农业领域应用的技术——计算机视觉，并利用人工智能开发出区分健康作物与杂草的能力，做到仅对杂草进行针对性喷洒，而不是对整片农田进行全面喷洒。这使除草剂的施用量减少了60%。不仅为客户节省了巨额成本，他们最终还能获得更好的产出。
Original English >> Yeah, let me give you an example and and I'll talk about spraying. So everywhere around the world after the crop comes up and it's it's it's standing crop, one of the biggest challenges is manning managing weeds, managing pests. And if you can't manage those weeds, they take the valuable nutrients away from the healthy plant and the healthy plant produces less. So we invested heavily in a technology that was not used in agriculture computer vision and we created using artificial intelligence the ability to see the difference between a healthy plant and a weed and only spray the weed versus spraying the entire field. that reduced herbicide application by 60%. Huge savings to our customer and they get a better outcome in the end.
### 商业模式转型：订阅与按需付费 >> 你提到希望更多的收入具有经常性，并且拥有更多的订阅服务。要改变一家拥有190年历史的公司的商业模式可不容易，对吧？
Original English >> You say that you want uh more of the revenue to be recurring and and also have more subscriptions. Um it's tough to change the business model of a 190 year old company, right?
>> 是的。
Original English >> Yeah.
>> 为什么会这么难？难点究竟在哪里？
Original English >> Why is it so tough? What what is a tough part of it?
>> 首先，我们会为客户提供多种商业模式。我们真正看到的转型机会，是允许客户根据意愿按亩付费或按次付费，这使我们能够将原本昂贵的技术推广摊薄到更多的土地面积上。我们有实力雄厚的大农户，他们能为整个业务完成全套资本投入，直接购买最新最先进的技术；但我们也有其他农户承担不起这种开销。通过推行按需付费（pay as you go）或SaaS模式，使我们能够将这项技术应用到更广泛的土地上，帮助到更多的客户。
Original English Well, you know, first of all, we have multiple business models that that we'll offer to our customer. And really what we saw as the opportunity to to shift and allow our customers if they want to uh to pay by the acre or pay by the application allowed us to to spread a very expensive technology across more acres. We have big large farmers that can capitalize their entire business, buy the latest and greatest technology, but we have others that can't afford that. And by coming up with a pay as you go or a SAS model, it allows us to get this tech on more acres and help more customers.
>> 但过去农户是买下一台拖拉机，现在却必须按月付费。他们愿意接受这种方式吗？
Original English >> But in the past, the farmers bought a tractor, now they have to pay a monthly fee. Are they are they willing to do this?
>> 是的，在某些情况下，他们可能直接买下整套解决方案，而不一定选择包含按需付费的技术。农户对此非常感兴趣，我们目前看到这项技术的使用采纳率比去年翻了一番。真正起决定性作用的是：如果你能证明切实真正的价值——那种能切实反映在他们利润表和底线收益上的价值，他们就愿意在技术上进行投资。这也正是我们的战略所在：我们希望帮助他们提高盈利能力与生产力。
Original English >> Yeah. you know, and and in some cases they might just buy the the complete solution and uh and and not necessarily the tech that has the pay pay as you go. They they're very uh interested in it. We're seeing right now uh take rates double from last year on the use of the technology. really, you know, what makes the difference is if you can demonstrate to true true value, value that hits their income statement, their bottom line, they're willing to invest in the technology and and that's our strategy. We we want to make them more profitable and more productive.
### 人工智能与精准农作 >> 你们还在哪些领域将技术和人工智能融入到农用机械中？
Original English >> What are some of the other areas where you integrate technology and AI into machines?
>> 另一个极佳的例子，同样属于种植户的一大高昂成本，那就是氮肥等化肥的施用。过去我们在播种作物、播种玉米时，没有能力只把氮肥精准施加到种子所在的位置，而实际上整块田里只有那一部位需要施肥。过去的技术只能任由氮肥自由流入播种沟槽中。如今通过计算机视觉，我们能够精准识别出种子的确切位置，仅对种子进行精准定量施氮。这让我们的客户能够节省过去三分之二的氮肥成本。同时它还具有可持续发展层面的意义，因为它只把化肥施在真正需要的地方。
Original English Uh, another great example and a very expensive cost to our growers is application of fertilizers like nitrogen as an example. In the past, we we didn't have the ability as we're planting the crop, planting corn to target the nitrogen application just to the seed because that's the only part of of the the field that needs the application. Technology in the past allowed us just to free flow nitrogen into the trench. By using computer vision, we can see exactly where that seed is and only dose the seed with nitrogen. And that allows our customers to save 2/3 of the nitrogen cost that they would have spent in the past. And and it has a sustainability impact because it's putting the fertilizer only where it needs to go.
>> 开发这项技术有多难？我是说，要区分杂草和农作物，难度究竟有多大？
Original English >> How difficult is it to develop this technology? I mean, how difficult is it to to tell a weed from a crop?
>> 我常对我们的工程师说，这不可能有多难，咱们加快进度把它推向市场吧。但他们当然不同意我的说法。这确实非常困难。我们真正进入这一领域的方式，是收购了一家专注于计算机视觉、先进算法及人工智能的公司，但他们原本涉足的并非我们希望参与竞争的细分市场。我们将那项技术引入并应用到了农业中。如果联想一下自动驾驶汽车和自动驾驶出租车（robo-taxi），相关行业当时正在开发这项技术，但我们在自己的行业内看到了它的用途，并且完全用于实现截然不同的目标：不仅仅是引导车辆转向，其核心在于精确定位植株的位置，精确定位我们需要施放农药、除草剂等药剂的位置。因此，这是将现有技术应用到我们的行业中。
Original English >> Well, you know, I I tell our engineers, it can't be that hard. Let's go fast and get it to the market. But, of course, they disagree with me. Uh it's it's very difficult. You know, uh how we really got into this is we we bought a company that was focused on computer vision and uh advanced algorithm and AI, but not necessarily in the segments that we wanted to uh that where we compete. And we took that technology and applied it to agriculture. So if you think about self-driving cars and robo taxis, uh that industry was developing this technology, but we saw a use for it within our industry and really for a totally different outcome. Instead of just steering the vehicle, it's all about having precise location of the plants, precise location of where we need to put pesticides, herbicides, etc. So, existing tech apply to our industry.
>> 这对农田、土壤以及农场周边的水体有哪些影响？
Original English >> What are the implications for for like the land, the soil, the water around the farm?
>> 我们的精准度越高，越能利用人工智能、计算机视觉等先进传感技术，就能减少投入到田里的所有生产资料。好消息是这带来了可持续性方面的影响，但对我们客户来说格外有利的消息在于，他们在这些农资投入上的总支出下降了，盈利水平随之提高。因此，这对我们种植户的可持续发展和盈利能力而言是一次巨大的双赢。
Original English Well, the more we can get precise, the more we can leverage advanced sensors like artificial intelligence, like computer vision, we can reduce all of the inputs that are going into the field. And the great news is it has a sustainability impact, but the really positive news to our customer is their expense, their total expense goes down for those inputs and they're more profitable. So, it's a great win-win uh for for sustainability and for profitability for our grower.
### 自主农机与全流程拓展 >> 我记得你们早在2022年就推出了无人驾驶拖拉机，今年又推出了全自主电池电动拖拉机。非常令人惊叹。能谈谈你们是如何实现这一目标的吗？
Original English >> I believe you launched driverless tractors back in 2022 and this year fully autonomous battery electric. Pretty pretty incredible. How uh tell me how do you approach this?
>> 我们同样利用了计算机视觉以及其他传感器技术。我们认为，受制于天气、降雨、高温以及土壤何时回暖等因素，农耕的时间窗口极其狭窄。因此农户必须抓紧行动，利用好手头的每一个小时。我们从中看到了让农机实现完全自主运行的机会，使机械能够比农户单打独斗完成得更好，并且无需驾驶室配备操作员即可实现全天24小时作业。去年是我们首年对外发售商业化全自主耕作解决方案，获得了极高的采纳度以及出色的应用成效。我们计划将这项技术推广延伸至种植户作业的每一个生产环节，因为我们开发的技术栈在拖拉机、联合收割机和喷雾机之间都具有通用可移植性。因此，它将为我们的客户释放巨大的价值。
Original English So again, we leverage computer vision as well as some other sensor technology and we believe it's the window for farming is so short because of weather and because of you know rain, heat, when you know when does the soil get warm. So farmers really need to move quickly and leverage every hour that they have. And we saw an opportunity to make equipment fully autonomous and allow it to do the job better than the grower can by themselves and run this equipment 24 hours a day wi without having to have an operator in the cab. So last year was the first year we launched an a commercial fully autonomous tillage solution for sale and we've had great adoption and great results as a result of it. We plan to to take that technology and roll it across every production step that our growers do because that tech stack that we developed is portable across a tractor, a combine, a sprayer. So, it's going to have it's going to lock a lot of value for our customers.
>> 怎么
Original English >> How
你认为在五年时间内，农业会有多大程度实现自主化？ 嗯，我们的目标是——我们明确的雄心是在2030年之前，让美国的玉米生产系统，也就是玉米种植，完全实现自主化。这是我们的目标。从耕地、播种、喷洒到农作物收获的一切环节，呃，完全不需要操作人员介入。呃，所以我们相信到2030年，呃，如果我们能在玉米上验证成功，之后就会将其推广到所有其他农作物上。所以，这真的很令人兴奋。 这确实不可思议。那到时人类在农业中的角色会是什么？
Original English much of farming do you think will be autonomous in 5 years time? Well, our goal is our our our ambition period is by 2030, we want to have the corn production system, growing corn in the US fully autonomous. That's our goal. Everything from tillage, planting, spraying, and harvesting the crop, uh, without an operator engaging at all. Uh, so we believe by 2030, uh, if we can prove it out in in corn, we'll then roll it across all other crops. So, it's really exciting. It is incredible. What what's going to be the role of humans in farming then?
>> 你知道，如果思考一下农民的角色，他们拥有极其丰富的知识。你知道，他们做这个已经做了三四十年了。我我自己就有一个农场，我也打干草卷，而我能产出的草卷质量完全取决于我的经验水平。所以，你知道，当我认为草已经到了可以收获的阶段，我坐上割草压扁机（moco），把它割下来，然后我坐在拖拉机里把它打包成卷。我在倾听各种声音，我在看电脑，但最终产出的产品质量完全取决于我自己的水平。因此，我们想做的是让农民走出驾驶室，让他们从事更高价值的工作——做更多规划，监控更多机器，呃，下地去观察机器所处的作业环境，然后做出微调以优化机器。农民的这套知识体系，走出驾驶室——呃，可能在电脑前做规划和监控，会比坐在车辆驾驶室里发挥更好的作用。
Original English >> You know, if you think about the the role of a farmer, they have tremendous amounts of knowledge. You know, they've been doing it for 30, 40 years. I I have a farm myself and I bail hay and the quality of the bail that I can produce is only as good as my experience set. So, you know, when I think the the the hay is at a point where it can be harvested, I get in the the moco, I cut it, and then I sit in the tractor and I'm bailing it. I'm listening for things. I'm looking at the computer, but the end product is going to be as only as good as I am. So what we want to do is we want to get the farmer out of the cab and have them work on higher value jobs, more planning, monitoring more machines, uh going to the field and and looking at the the environment that the machines are operating in and then making swall tweaks to optimize the machine. That knowledge set of the farmer is better used outside of the cab uh maybe in front of a computer and doing planning and monitoring than sitting in the cab of the vehicle.
### 农机技术与单株作物管理 >> 约翰，在你的农场里，你拥有的最酷的约翰迪尔机械是什么？ 我会说我拥有的最酷的机器是，呃，播种机。你知道，因为如果你没把那项工作做好，如果你没把那些作物按正确的间距、在正确的深度播种，并且在正确的时间放入土壤中，你不仅可能颗粒无收，而且肯定种不出高品质的作物。
Original English >> John, what's the coolest uh John Deere machinery you have on your farm? I would say the the coolest machine that I have is uh a planter. You know, because if you don't do that job right, if you don't get that crop spaced right at the right depth and put it in the ground at the right time, you're not you may not have a crop, but you sure won't have a high quality crop.
>> 当你走过去，算是向你的机器打个招呼时，它到底有什么酷的地方？有什么——它为什么这么酷？ 在五六年前，它还是一台完全通过液压系统来控制种子一路送达种沟的机器。我们已经摒弃了所有的液压系统，改用电动机。现在我们可以独立控制每一个单行播种单元，并根据土壤肥力调节作物的实际播种量；由于田间的微差异，可能在一行播下30,000粒种子，而在另一行播下24,000粒。从管理整片农田转向管理其中的每一株植物，这种转变所蕴含的机遇是令人难以置信的。而且那就是实现最高产量的方式，也是我们未来养活世界的方式。
Original English >> And what's so cool about it when you see it when you go and kind of uh say hi to your machine? What's uh what's kind of what's the cool why is it so cool? So, five, six years ago, it used to be a machine that that used hydraulics to control the seed all the way to the trench. We've gotten rid of all the hydra hydraulics. We use electric motors. Now we can control every individual row unit independently and adjust the actual planting of the crop based on the soil fertility and put maybe in one row 30,000 seeds and the other 24,000 because of the differences the micro differences in the field. It's incredible the opportunity to shift from managing a field to managing every individual plant that's out there. and and that's how you'll get met the maximum yield and that's how we'll feed the world going forward.
### 农业周期与市场下行因素 >> 我不得不说，听你谈论这些机器时我都想去当农民了。但是，呃，现在农业收入在下降，对农民来说日子不好过。为什么——为什么会这样？
Original English >> I have to say when you talk about these machines I want I want to become a farmer but uh farm income is down right and it's tough times for farmers. Why why why is that?
>> 嗯，你知道，显然我们在粮食贸易方面遇到了很多干扰。所以当某些市场不再，嗯，实际上从某个国家购买粮食时，呃，整体的贸易流动就会被打乱，这引发了，呃，焦虑情绪。不过好的一面是，供需关系匹配得相当好。你知道，作物的供应——呃，农民生产的产品，与消费者——那些在世界各地养活家庭的人们的需求，是匹配良好的。但是当贸易流动遭遇干扰时，呃，这确实引发了，呃，一些焦虑以及关于“我的作物要去往何处”的观望。 所以这是一次——你知道，如果你回顾其他农业收入下降的时期，通常都局限于某个特定国家，而且通常与重大天气事件有关，比如澳大利亚发生干旱，突然之间我们作物短缺，市场必须调整以服务澳大利亚。而这一次是一个全球性问题。我们现在看到所有市场都受到了干扰。无论你说的是澳大利亚、阿根廷，呃，还是欧洲，我们在世界各地都看到了干扰。我的意思是，我们有些市场已经完全退出了农作物种植。呃，比如以俄罗斯为例，我们曾在那里有业务。呃，我们我们曾专注于与种植者一起种植小粒谷物。我们现在已经不再涉足那个市场。还有像乌克兰这样的市场现在也受到了干扰。以及我们在伊朗看到的那场战争，还有那场战争对化肥、化肥流动以及燃料造成的影响。所以，现在有大量的不确定性引发了这种情况。
Original English >> Well, you know, we've had obviously a lot of disruption on on the trade side of grains. So when certain markets are no longer um actually purchasing grains uh from a country then the overall trade flows get disrupted and it it causes uh just anxiety. Now the great thing is supply and demand are pretty well matched. You know the supply for uh for crop the what what farmers produce and the demand from consumers people that are eating uh feeding families around the world are well matched. But when we get disruption in trade flows, uh it really causes uh a bit of anxiety and pause on where is my crop going to go. So this is a you know if you look at other times when farm income is down typically it's one specific country and it's related normally to a big weather event like you have a drought in Australia and all of a sudden now the we're short of crop and markets have to adjust to serve Australia. This is a global issue. We're seeing all markets right now disrupted. Whether you're talking about Australia, Argentina, uh Europe, we're seeing disruption around the world. I mean, we have markets that have come completely out of growing crops. Uh like Russia, as an example, we had operations there. Uh we we were focused on growing small grains with producers. We're no longer in that market. You have markets like the Ukraine that are disrupted right now. as well as the uh the war that we're seeing in Iran and the effect that that's having on fertilizer, the flow of fertilizer as well as fuel. So, lots of uncertainty right now that's causing that.
>> 你把2026年称为本轮周期的底部。你凭什么能对此如此确信？ >> 嗯，我们之所以认为那是底部，是因为我们能控制的所有事情，我们都已经控制住了。比如，导致新设备采购放缓的原因，是当你开始看到二手设备的总体存量上升，呃，或者你刚经历了一段销量很大的时期，而那些库存现在正在流通交易，你需要为它找到第二任买家。所以，我们非常努力地让我们的二手设备库存达到全球市场所需的适度、呃、呃、水平。我们实现这一目标的方式，就是有意让生产低于零售需求。通过让生产低于零售需求，呃，你就能够让客户购买二手设备，进而使市场恢复稳定。我们目前处于我们认为是在周期底部所会看到的水平。同时，我知道你提到了大宗商品价格走低，但它们实际上比一年前要高。所以，我们开始看到市场趋于稳定，而且我们客户业务的整体收入部分正在变得更加稳健。呃，所以我们我们相信26年是底部，并且我们将开始看到整个行业，呃，开始循环回归到更趋正常的，呃，市场周期。
Original English >> You called 2026 uh the bottom of this cycle. How can you be so sure about that? >> Well, the reason we believe it's the bottom is all of the stuff that we can control, we've controlled. So, for example, what causes a slowdown in the purchase of new equipment is when you start to see overall used volumes go up, uh, or you just came off a a period where there was lots of sales and that that inventory is now trading and you need to find a second home for it. So, we've worked really hard to get our used inventories in the appropriate uh uh level that that the markets need around the world. And how we do that is we intentionally underproduce retail demand. By underproducing retail demand, uh you allow uh customers to purchase used equipment and then you get stability back in the market. We're at levels right now that we believe are what we would see at the is at the bottom of the cycle. As well as I know you mentioned commodity prices are lower, but they're actually higher than they were a year ago. So, we're starting to see markets stabilize and the overall revenue portion of our customers business become stronger. Uh, so we we believe 26 is the bottom and we'll start to see the overall industry uh start to cycle back to more of a normal uh market cycle.
### 维修权与数据互联 >> 你们曾面临一个问题：农民称你们阻止他们修理自己的拖拉机，而且你们解决了这场关于所谓的维修权争端。在经历这样一场风波后，你该如何重新赢得信任？ >> 你知道，我们的理念一直都是——而且这也是我们价值观的一部分，是我们宗旨的一部分——把客户放在第一位。我们的意图始终是服务客户，确保他们能够获得修理设备所需的零部件和工具。所以，呃，有人带着一些诉求找我们沟通，例如让我们的客户能够自行诊断他们的设备。我们现在打造了一款极佳的由人工智能支持的工具，客户可以使用该工具，就像经销商的技术人员一样，接入他们的设备，诊断故障率是多少。呃，我们会告诉他们需要什么零件，如何修理机器，然后他们可以自行决定是不想自己修，还是想找约翰迪尔的经销商或外部经销商。呃，所以我们的初衷始终是确保以最好的方式服务客户，并每年都利用技术把这一点做得更好。
Original English >> You had an issue where farmers said that you stopped them from fixing their own tractors and and and you settled this kind of right to repair uh so-called right to repair uh uh fight. How do you how do you win trust back after an episode like that? >> You know, our our philosophy has always been and and it's it's part of our values. It it's part of our purpose is to put the customer first and our intentions are to always uh serve the customer, make sure that they have access to the parts and the tools that they need uh to fix their equipment. So uh we were uh approached with uh some requests for example uh having uh our customers have the ability to diagnose their equipment on their own. We created an amazing uh artificially backed tool now that's available to the customers where they can just like a dealer technician plug into their equipment diagnose what the failure rate is. uh we'll tell them what parts you need, how you fix the machine, and and then they can make the decision on whether they don't want to fix it themselves or they want to involve a John Deere dealer or an external dealer. Uh so our intent always is to make sure that we're serving the customers in the best way and leveraging technology to do that better each year.
>> 我们能聊聊数据吗？你们拥有100万台互联机器，15年的数据积累。你们到底是如何利用这些数据的？ 嗯，我们主要以几种不同的方式来使用它。在2012年，我们决定安装远程信息处理网关。基本上，你可以把它想象成一种蜂窝连接，它将所有的无论是机器数据还是农艺数据——这些数据过去都被封锁在机器上——提取出来并发送到一个基于云的系统中。我们称之为运营中心（Operations Center）。因此现在我们的客户只要愿意，就可以把他们所有的农艺数据和机器数据存放在同一个地方，以便利用这些数据做出更好的决策。我们一直尝试构建一个生态系统，允许任何公司接入该数据集；如果农民想与例如开具农事处方的农艺服务提供商共享他们的数据，他们就可以这样做。然后该农艺提供商就可以创造价值并将其回传给客户或机器，呃，从而为客户创造更多价值。所以说，我们确实看到了这样的机会：所有这些过去被封闭在车载端、客户极难使用的数据，如果我们能将其放置在一个对我们客户来说高度可访问的安全可靠的地方，我们
Original English >> Can we move on to to data? So you got a million connected machines, 15 years of data. Just how do you use that data? Well, we use it in a couple different ways. So, back in 2012, we made the decision to put a telematics gateway. Basically, think of that as a cellular connection that takes all the data, whether it's machine data or agonomic data that used to be locked on machines and send it to a cloudbased system. We call that the operation center. So now our customers, if they choose to, have all of their agronomic and their machine data in a location where they can use it to make better decisions. We've tried to facilitate an ecosystem where we allow any company to connect to that data set and if the farmer wants to share their data with say an agronomic provider that writes prescriptions, they can do that. and then that agronomic provider can create value and push it back to the customer or the machine uh to create more value for the customer. So really we saw this opportunity where all this data that used to be locked on board and was very hard for customers to use if we could put it in a safe secure location that's very accessible to our customers we
### 农业数据与精准种植 ……能让他们做出更好的决策。在这极其庞大数据量的各个数据点中，最有价值的是什么？
Original English could allow them to make better decisions. What's the most valuable data out of this all this incredible amount of data points?
>> 是农艺数据。也就是知道你种了什么种子、什么类型的种子、播种了哪种杂交品种、季内降雨量是多少、何时施肥、何时施用农药，以及当你真正收获农作物时，基于你做出的那些决策，哪些地块表现最好。然后你就可以对比这些决策，并在来年做出不同的选择。在过去，要做到这一点非常非常困难。现在，农民们指尖即可调用多年的数据，这些数据存储在云端，我们为他们提供人工智能工具，让他们只需直接提问。比如：“我在这块地里种了这个杂交品种。要是当时种了那个杂交品种会怎么样？我可能会看到怎样的结果？”因此种植户们触手可及就能获得多得多的分析能力。我认为这是目前将改变农业的最令人兴奋的事情。
Original English >> It's the aggronomic data. It's it's knowing what seed you planted, what type of seed, what hybrid you planted, how much rain you got during the season, when you applied fertilizers, when you applied pesticides, and then when you actually harvested the crop, which fields performed the best based on those decisions that you made. And then you can compare those decisions and next year make different choices. And in the past that was very very hard to do. Now farmers have multiple years of data at their fingertips that are that are in the cloud that we provide artificial intelligence tools for them to simply ask questions. You know, I planted this hybrid in this field. How what if I would have planted this hybrid? What would I have likely have seen as a result? So much more analytics right at the fingertips of the growers. I think that's the most exciting thing right now that's going to change agriculture.
>> 你们如何与植保行业合作？我指的是像拜耳（Bayer）、先正达（Syngenta）这类公司。
Original English >> How do you work with the crop protection industry? I mean the buyer the sententa of the world.
>> 我们与他们开展多方面的合作。第一，他们有想要出售给种植户的产品。一个很好的例子就是，他们想了解农户在某块地里的产量是多少、土壤类型是什么、地力如何，一旦掌握了这些数据，他们就能为下一年的种植决策制定出更好的处方方案。
Original English >> We do a couple different things with them. Uh number one they have products that they want to sell uh to to the growers. Great example would be they want to see what yield did a farmer get in a certain field. uh you know what what uh what are the soil types, what's fertility, and then if they have that data, they can write a better prescription for the next year's planting decisions.
>> 如果客户愿意，我们会让这些公司直接与那些数据对接。农艺方面的农资投入品供应商获取这些数据后，开出处方方案，然后直接发送给机器、直接发送给播种机，我们就完全按照他们想要的方式自动完成播种。播入哪种杂交种子？播种量是多少？间距是多少？我们可以向种植户保证，种子开发公司开出的确切处方，通过自动化、自主作业和人工智能，在田间完全按照预期精准施用。这在10年前是不可能做到的。
Original English >> So we'll connect if if the customer wants to, we'll connect those those companies directly to that data. The c the the agronomic the the input provider takes that data writes a prescription and then sends it directly to the machine directly to the planter and we plan it automatically exactly how they want it planted. What hybrid goes in? What's the seed volume? What's the spacing? And we can ensure the grower that that exact prescription that was written by their seed company was exactly applied in the field. build the way it was intended to by using automation, by using autonomy, by using artificial intelligence. That wasn't possible 10 years ago.
### 全球农业差异与中国农机 >> 现在的美国农业与例如非洲、亚洲、巴西相比，有多大差异？
Original English >> How different is farming now in America compared to let's say Africa, Asia, Brazil?
>> 美国农业绝对是最先进的。但当我这么说时，世界各地其实都有先进的局部区域。在美国，种植户往往能获得更多的精准工具。欧洲拥有与美国相同的机会。下一个真正快速推进的市场是南美洲。但我们并没有停留在这些大市场上。我们为全球各地的市场提供进入精准农业的低成本、渐进式步骤。无论你谈论的是印度——提供基于手机的解决方案，让他们可以通过手机连接拖拉机并监控生产率；还是非洲或亚洲，我们都有类似的工具。但需要注意的是，在那些国家和地区，也有一些特大型农场正在使用最先进的技术，只是没有普及到整个国家或大陆。
Original English >> So farming in America is definitely the most advanced. But when I say that, there's pockets everywhere around the world. So in the United States uh there tends to be more precision tools available to to the growers. You know Europe has the same sort of opportunity that the US has. The next uh market that that's really uh advancing at a rapid pace would be South America. But we don't stop at at these big markets. We provide lowerc cost incremental steps into precision agriculture into markets all around the world. whether you're talking India and and offering a cell phonebased uh solution that allows them to connect to their tractor through their cell phone and and monitor productivity or Africa or Asia uh we have similar tools but it's important to know that in those countries in those regions there are also very large farms that are using the most advanced technology but not across the entire countries or or continents
来自中国设备的威胁有多大？
Original English How big is the threat from Chinese equipment?
>> 我认为对于中国设备，自70年代中期以来我们就在中国开展业务。我们目前仍在那里生产产品。我曾在2004年至2007年掌管那里的业务三年，并在那里生活，管理我们所有的工厂设施。 我认为中国在农业方面将会发生的情况是，我们会看到他们更多地聚焦于小型农业方面，比如干草生产或高价值作物等生产体系中。他们最终会推进到玉米、大豆、棉花、糖等大型农作物上，但我认为距离那一阶段以及开发出那些技术还有一段路要走。我们仍然向中国的大型国营农场出售我们最先进的农业设备。但就像每个行业一样，我们在关注着，我们绝对在关注着这一动态。
Original English >> You know, I think Chinese equipment uh we're going to see I we had uh we've had operations in China since the mid70s. We still manufacture product there. I ran the country for three years from 2004 2007 and lived there and and ran all of our facilities. What what I think is going to happen with the Chinese in agriculture is we're going to see them focus in more on the smaller agricultural side uh maybe in production systems like hay production or highv value crops uh you know they'll eventually advance uh to larger uh production crops like corn, soybeans, cotton uh sugar uh but I think they're a ways away uh from that and from developing those technologies. We still sell our most advanced u agricultural equipment into China uh for their large state farms. But like every industry, we're watching it. We're absolutely watching it.
### 气候变化对农业的影响 >> 另一个正在变化的方面是气候。农民们现在看到了哪些10年前不曾见到的现象？
Original English >> Another thing which is changing is um is climate. What are farmers seeing now that they didn't see 10 years ago?
>> 纵观任何一个季节，天气模式的差异到目前为止可能都是最大的挑战。就看我今天所在的美国中西部，中西部有些地方上周降雨量达到了20英寸。这是10年未曾发生过的事。这种多变性——我会说是天气的多变性与波动性，我相信在你们的市场中也能看到这一点，我们经历的极端天气似乎比持续稳定的模式要多。因此对种植户来说，适应这种情况成了一个重大挑战。而且随着各地区的变化，你会看到不同的作物被引入这些地区。例如，我们现在在美国北部地区种植玉米，而20年前我们从未这样做过。这很大程度上与遗传育种有关，但也很大程度上与天气有关。
Original English >> You know, if you can look at any season um and the difference in weather patterns is is by far probably the biggest challenge. Um, you know, if you look just here where I am today, sitting in the Midwest, we have places in the Midwest that had 20 inches of rain in the last week. That didn't that hasn't happened in 10 years. Um, so the variability, I would say variability in volatility in weather, and I'm sure you see that in your markets as well, where we seem to have more extremes than we do more constant type of patterns. So that becomes a big challenge for growers to to adjust to that. You know, also as uh regions change, you see different crops going into those regions. Uh you know, we're growing corn, for example, in northern parts of the United States, and we never did that 20 years ago. A lot of that has to do with genetics, but a lot of it has to do with weather as well.
看到对农场和农民的影响后，你是否对没有更多关于气候的关注，或者过去几年关注度实际上有所下降感到惊讶？
Original English When you see the impact on farms and farmers, are you surprised that there is not more focus on climate or that the focus has actually decreased over the last few years?
>> 我觉得——不仅是觉得，我是知道——农民可能比任何人都更在乎他们的土壤和水资源，因为这些是他们种植农作物的关键投入要素。因此，当我们推出能够更精准地施用氮肥、除草剂、农药等技术时，他们愿意投资，不仅是因为能省钱，更是因为他们想要成为这片土地的良好管理者。这就是他们的工厂。这是他们赖以赚钱的工厂。所以这对农民来说非常重要。
Original English >> You know, I I I think not I think I I know farmers care probably more than anybody for their soil, for their water because those are the critical inputs for them to grow a crop. So when we come out with technologies that allow for more precision placement of things like nitrogen, of things like herbicides, of things like pesticides, they want to invest not just because they're saving money, but because they want to be good stewards of their land. It is, you know, it's their factory. It's their factory where they make all their money. Uh so it's very important to farmers.
### 企业文化与技术转型 >> 我们来谈谈企业方面。有一项令人难以置信的数据：在这家拥有190年历史的公司里，你仅仅是第10位掌舵人。难以置信。是什么让这成为可能？
Original English >> Let's move on to corpor. An incredible stat. You are only the number 10 person to run a company which is 190 years old. Unbelievable. What What is it that has made that that possible?
>> 让我来告诉你。我认为是我们公司的员工致力于服务客户。他们致力于服务我们的行业。我们大多数员工都和我一样，在公司工作了三十年，一生都在专注于农业。因此我认为，我们的文化和宗旨在于我们希望生活实现跃升。我们希望投资于设备，投资于那些能够持续、一致地改善全球人民生计的技术。这一宗旨充满激情，我认为这就是为什么我们的员工在客户服务方面任职时间长、全身心投入我们的行业，并希望看到客户获得成功与进步。
Original English >> Well, I'll tell you. I think it's the employees that we have in our company are committed to to our customers. They're committed to our industry. And the majority of our employees are like me where, you know, they've had, you know, three decades with the company. and their whole lives have been focused on agriculture. So I think our culture and and our purpose of we want life to leap forward. We want to invest in equipment, invest in technologies that con that con constantly and consistently advance the livelihood of people's people around the world. And that purpose is passionate and I think that's why we have people uh that that have long tenure with our customer and are fully invested in our indust industries and want to see our customers succeed in advance.
>> 文化中有哪些部分是你绝不会改变的？
Original English >> What are the part of culture that you would never change?
>> 我绝不会改变。你们做事有哪些奇特的方式？
Original English >> I I would never change. What are you some of the kind of the funny kind of the funny ways that you do things?
>> 我绝不会改变的一点是：客户是我们每天关注的最重要的人。我告诉你，如果你走进我们的任何一家工厂、任何一个工程中心，假如有客户恰好在那里，他们就会被我们的员工围拢起来。我们的员工会向他们讲述对其做出的承诺，讲述对创新、质量、诚信的关注，讲述按正确方式做事是多么重要，以及人性化关怀。我们希望以自己希望被对待的方式对待每一个人。我绝不会改变这一点，因为你必须记住，作为一家企业，如果没有客户，你就称不上是一家企业。如果客户没有去收银机结账，那你就不复存在。所以你必须抱有极其强烈的热情去服务那位客户，并且每一天都要做得更好。
Original English >> You know, I I would never change the fact that our customer is the most important person that we focus on every day. And I I'm telling you, if you walked around any one of our factories, any one of our uh uh engineering centers, and if a customer happened to be there, they would be swarmed by our people. and our people would be talking about their commitment to them, their focus on innovation, their focus on quality, their focus on integrity, how important it is to do things the right way, as well as humanity. We want to treat everybody the way we want to be treated. And I would never change that because uh if if that you have to remember as a business, you're not a business if you don't have a customer. If the customer is not ringing the cash register, then you don't exist. So you have to have this incredible passion uh to serve that customer and get better every single day.
>> 不过，有哪些事情是你想改变的呢？是的，我认为我们作为一家公司目前正在技术领域做出重大转变。我们正在从一家高度聚焦机械工程的公司，转向大幅偏向软件开发。这种转变是艰难的，因为你依然需要强大的机械工程师，但也需要这些新型高科技且难以招募的软件工程师，但是你……
Original English >> What are the things that you would like to change though? Yeah, I I think I we're making a a big shift right now as a company on the technology side and you know, we're going from a very mechanical engineering focused company to much more software development and that shift is difficult because you still need the strong mechanical engineers but you need this new high techch hard to recruit software engineers But you
必须确保每个人都能感受到自己的价值，因为没有扎实的机械硬件，我们就无法交付让机器变得更出色的软件。
Original English have to make sure everybody feels valued because without the hard iron, we can't deliver the software that makes the machines better.
### 组织精简与生产系统架构 >> 你们是怎么做到的？怎样让一家有着 190 年历史的公司跑得飞快？
Original English >> How do you do this? How do you get a 190y old company to run fast?
>> 你知道，我们在推行“智能工业”（Smart Industrial）初期所做的事情之一，就是压缩公司的管理层级。
Original English >> You know, one of the things we did early on when we we did smart industrial is we delayered the company.
>> 我们过去有 11 个层级，后来精简到了 7 个层级。传统工业企业不能有那么多决策层级，否则做事节奏会太慢。我是说，我出任 CEO 后收购的第一家公司是一家人工智能公司，叫 Blue River。他们只有两个层级，一位负责运营的创业者，然后就是其余的所有人。他们的行动非常迅速。所以我们必须大刀阔斧地改革，以提高我们的速度。
Original English >> We had 11 layers and we went down to seven seven layers in the company. You can't have this traditional industrial company that has so many levers levels of decisionmaking otherwise things are too slow. I mean we first company we bought was a an artificial intelligence company when I was CEO called Blue River. They had two le two layers. They had this guy that was running it the entrepreneur and they have everybody else. They move fast. So we had to make some big changes uh to accelerate our speed.
>> 从你接任 CEO 以来，你做过的最巧妙的一件事是什么？
Original English What's the cleverest thing you've done since you took over as a CEO?
>> 我想，我们做出的最成功、最重大的改变，就是摒弃了非常传统的矩阵式组织架构——以往按产品线和区域划分，非常传统，很像汽车制造企业或其他传统工业企业。我们改为围绕生产系统进行协同整合。这样一来，你属于玉米团队，你属于大豆团队，你属于小麦团队、棉花团队、甘蔗团队，你们全神贯注的就是为种植玉米的人研发设备和技术。这就是你整天所做的一切。你能够扎得非常深，与客户贴得非常近，其他公司很难与这样的组织架构竞争。我认为这是我们作为一家公司所做出的最成功的变革。
Original English >> You know, I think the the biggest change that that that we made that was has been successful is we moved away from a very traditional matrix organization where you had product lines and you had regions very traditional looks like automotive companies, other traditional industrials. We aligned around production systems. So, you're on the corn team, you're on the soybean team, you're on the wheat team, the cotton team, the sugar team, and all you're focused on is developing equipment and technology for a person that grows corn. That's all you do all day long. You get really deep, really close to the customer, and it's hard to compete with that org structure. And I think that's been uh the most successful change we've made as a company.
>> 你有没有做过需要回调的调整？
Original English >> Have you made changes which you need to reverse?
每家公司面临的巨大挑战，都是尽可能追求高效。为了做到这一点，你总是在不断权衡：究竟该集中到什么程度以利用规模经济，又该分散到什么程度。
Original English you know, the the I think the big challenge that every company has is, you know, you want to be as efficient as possible. And to do that, you're always con constantly trying to determine how centralized should you be in order to leverage economies of scale versus how decentralized should you be.
>> 我们必须时刻保持这种平衡。我们每年都在进行调整。有些职能部门可能过去放了过多精力在集权上，比如为我们涉及的各个行业采购所有零部件的供应管理团队，那可能有些过头了，我们需要审视这一点。所以这就是我们面临的最大平衡挑战。
Original English >> And we we have to balance that all the time. And and we're doing that every single year. functions that maybe we've put too much focus on centralization like say a supply management team that's sourcing all of our components for every industry we're in may not that may have gone too far and we need to look at that. So that's the biggest balance that we're challenged with.
### 个人经历与领导哲学 >> 这里有两个稍具深度的问题。第一个是，你人生中个人最大的失败是什么？
Original English >> Two uh uh slightly deep uh dive questions here. The first one what is your what is your biggest personal failure in life?
>> 那确实是一个很有深度的问题。我想说的是，在你一步步在公司晋升的过程中，会看到很多你自己会换一种方式去处理的事情。我是站在现在坐在这个位置的角度来说的；而当你真正坐到这个位置时，你才会意识到公司的复杂性。当年作为普通员工往上走的时候，我曾感到沮丧，觉得推进太慢、下注不够大。一旦你坐上这个位置，你就会明白那些决策有多么复杂。我觉得当年在公司晋升的过程中，我本应该更有耐心一些。我很幸运一路走来遇到了一些非常优秀的导师，他们帮我慢下脚步、思考得更全面。最后我想说的是，作为 CEO，我看到了拥有一个能够在所有问题上相互协作的强大团队的价值。当我们的管理团队齐聚一室时，没有任何界限，也没有所谓的地盘界限。我觉得如果在我当年担任管理者的一路上都能营造出这种文化，那么无论我身处什么岗位，都能做出更好的成果。
Original English >> That that is a deep question. you know, I think I I would say, you know, as you're coming up through the company, um, you know, you you see a lot of things that you would do differently. And I'm speaking of now that I'm sitting in this chair and then when you get in this chair, you realize the complexity of the company and the frustration I had as an employee coming up that things were going too slow and we weren't making big enough bets. Once you get in this chair, you realize how complicated those decisions are. And I probably would have had more patience, I think, coming up through the company. uh you know I was fortunate to have some really good mentors along the way that would help me uh you know slow down and and and think more broadly. Um and then the last thing I'd say is I see the value as the CEO in having a really strong team that can collaborate on every issue. And when our management team gets in the room, there are no boundaries. There are no jurisdictions. And I think if I could have made that culture exist all the way up as I was a manager, I would have produced a better product in any job that I'm in.
>> 能看透这一点的年轻人并不多。你现在正在努力改进自身的哪些方面？
Original English >> Not many not many young people are able to uh to see that. What what are the what are the part of yourself you're trying to improve now?
在不断晋升直至最终成为 CEO 的过程中，公司里几乎所有的职位你都经历过，这一点你自己也能体会到。而最难做到的，是眼看着别人做出一个你明知道不会成功的决策。我正在努力多做到这一点：退后一步，或许提一些启发性的问题，引导大家换个角度思考；不过，让大家经历失败也是可以的，因为能从中吸取很多教训。因此，我尽量多提问，提问的次数是给出答案的 10 倍，让大家从自己的错误中去学习。
Original English you know, I I continue to uh you know, and you can appreciate this yourself as you come up and eventually become CEO, you've had almost all the roles in the company. And uh the hardest thing to do is to watch somebody make a decision that you know is not going to be successful. Uh and I'm I'm trying to do more of that. uh step back and maybe ask probing questions to maybe get people to think differently. Uh but it's okay to let people have a failure because you learn so much from that. So I try to ask 10 times as many questions as I do give answers and and let people learn from their own mistakes.
>> 有什么关于你的事情是大多数人不知道的？
Original English >> What what's something about you that most people don't know?
大多数人不知道我是在缅因州的卡里布长大的，那是缅因州北部一个极小的城镇，那里的学校系统每年要停课四周，人人都去收土豆。我父亲在当地开了一家极小的家具店，我是靠联邦佩尔助学金上的学，因为我父母负担不起学费。我觉得当你坐上这个职位时，人们可能会以为很多东西都是直接送到你手上的，但事实并非如此。我的大学学位全凭自己努力读下来，必须自己找工作、拼命苦干。我觉得我应该多讲讲这些经历，就是为了让大家明白这是有可能做到的。你不需要出身约翰迪尔家族才能坐上这个位置；你可以是一个来自美国乡村的孩子，来自一个非常小的地方和背景，只要你对某件事充满热情，你就能达到目标。
Original English Uh most people don't know that I grew up in uh Caribou, Maine, which is a little teeny town in northern Maine where our school system shut down four weeks a year. Everybody picked potatoes. Uh my dad owned the little teeny local furniture store and you know, I had to go to school on uh federal Pell Grants because my parents couldn't pay for school. I think when you get in this role, I think people assume uh a lot of stuff was handed to you and that's not the case. Uh you know, I I I've worked for my college degrees. I've had to get jobs on my own and and really work hard and uh and I say that I should tell that more just to let people know that it is possible. I mean, you don't have to be a family a member of the John Deere family to get in this role. uh you can be a kid from rural America that uh you know came from a real small uh uh outgrowing and background and and uh if you have a passion for something you can get there.
>> 你觉得这段经历对你的人生产生了怎样的塑造？
Original English >> What do you think it has done to you as a person?
>> 它让我意识到——我也一直对我的孩子们这样说——你可以做任何你想做的事。任何事都行。无论你热爱什么，只要你对某件事怀有真正的、真挚的热情，你就能走到那里，无论目标多么宏大或多么微小。我认为每个人都有这样的机会。
Original English >> Well, I think it's made me realize and I I tell my kids this all the time. I mean, you can do anything you want. Anything you want. Whatever you're passionate about, if you're truly truly passionate about something, you can get there. no matter how big it is or how how small it is. And uh I think everybody has that opportunity.
### 工作之外的日常生活 >> 对你来说，完美的一天是怎样的？
Original English >> What is a perfect day for you?
>> 对我而言，完美的一天就是深入客户之中，坐在联合收割机、喷雾机或拖拉机的驾驶室里，听他们告诉我，作为约翰迪尔的领导者，我在哪些方面需要做得更好。我尽量多去这么做。我总是说：“听着，你们说什么都不会伤我的自尊。把你们想到的所有能让我们更好为客户服务的建议，全都告诉我。”
Original English >> Uh perfect day for me would be out with our customers uh sitting in the cab of a combine or or a a sprayer or a tractor and telling them and listening to them tell me what things I need to do better as the leader of John Deere. And I try to do that as much as I can. And I always say, "Hey, listen. You cannot hurt my feelings. So tell me everything that's on your mind that we can do better to serve you as a customer."
>> 你平时怎样彻底放松、抽离工作？
Original English >> How do you switch off?
>> 是的，这是个很难回答的问题。我想，当我回到家或在周末的时候，能有机会去看看我的某个孩子——他们住得离我相对较近——坐在那里跟他们聊聊他们这一周都做了些什么，或许再劝他们跟我一起去吃顿午饭。因为你也知道到了这个阶段，光由你来付账已经不够了，你得让他们觉得这趟见面比他们手头的其他安排更有价值。但对我来说，最重要的抽离方式就是陪伴家人，听听他们的生活中都在发生些什么。
Original English >> Yeah, that's that's a hard question. I I think um you know I when I'm back at home or on the weekends uh having the opportunity to maybe go visit one of my kids, they're relatively co close to where I live and just sit and talk with them about what did they do for their week and maybe convince them to go to lunch with me. Uh you know because you know how it gets it gets to the point where paying is not enough. you have to convince them that maybe this appointment is more valuable than the other appointment they have. Uh but I'd say that's the big shut off for me is spending time with family and and just hearing what's going on in their life.
>> 你做饭吗？
Original English >> Do you cook?
>> 我们确实做饭。在我职业生涯的大部分时间里，我们都住在偏远的美国乡村，所以去不了太多餐馆，全家人常常一起做饭。
Original English >> I we do cook. We do cook. Um we used to for most of my career we lived in rural America. So we didn't have access to a lot of restaurants. Uh so we cooked a lot as a family.
>> 你的拿手菜是什么？烧烤时你通常烤些什么？我很喜欢烤汉堡。另外一件我刚入手的酷东西——是我女儿们买给我的——就是那种户外披萨烤箱，里面有一块大石板，能加热到华氏 700 度左右。我特别喜欢它。
Original English >> And what is your specialtity? What do you what do you put on the barbecue? I love to grill burgers. And then the other cool thing I just got, my my girls bought this for me, is one of these outdoor pizza ovens, you know, that heat up to like 700° Fahrenheit with a big stone in it. I love it.
>> 太棒了，我自己的那个也一直在用。你平时看书吗？
Original English >> Fantastic. I I I use mine all the time. Uh, do you read?
>> 我看书。我喜欢——
Original English >> I do read. I do read. And I I like
>> 你都读些什么？
Original English >> What do you read?
>> 首先，如果我在度假，我喜欢读虚构小说。此外，我也尽量找一些能让我学到东西的书，无论是一本关于人工智能的书，还是我刚出任 CEO 第一天别人送给我的一本书——名字叫《商界局外人》（The Outsiders），书中讲述了一小群极为成功但鲜为人知的 CEO，因为他们专注于最基础的事情，那就是资本配置和人力资源调配，以此为客户和股东获取最大回报。我会找这类的书来读。我非常喜欢看报纸，虽然大家常拿这个跟我开玩笑，但我依然——
Original English >> I like, first of all, if I'm on vacation, I love to read fiction. Um, you know, I also try to look for books where I can learn something. uh whether it's an artificial intelligence book or uh a book that was given to me the first uh day I became CEO that talked it's called the outsiders that talked about uh a small group of CEOs that were extremely successful that weren't known because they focused on the basic things and that's capital allocation and deploying human resources to get the greatest return uh for the customer and the shareholder. So I look for things like that. Um, I love to read newspapers and I I get kitted for this, but I still
每天读纸质报纸。我就是喜欢纸质报纸。
Original English read paper newspapers every day. I just like a paper newspaper.
>> 是的。而且我也同意你的看法，你提到的那本书非常、非常棒。最后，你对年轻人有什么建议？
Original English >> Yeah. And I agree with you, the book you mentioned is is very very good. Lastly, what is your advice to young people?
### 给年轻人的建议 >> 我，你知道，我对年轻人的建议是——而且这也是我看到的事情之一，我相信你也看到了——人们不像我们在职业生涯初期那样愿意经常搬迁了。嗯，他们，我也理解这一点，也能体谅。但是，承担公司内部不同地点、甚至公司不同部门的新职责，或者更重要的是到美国以外的地方去，你从中能学到的东西会让你成为一个好得多的领导者，并且让你能够洞悉不同的文化、商业运作方式，甚至是客户有多么不同。这真的会让你成为一个优秀得多的人，坦率地说，它能让你达到我谈到的那个终极目标，也就是真正重视每个人的观点。在我的团队中，我希望每个人的声音都能被听到，因为他们拥有我所不具备的独特经历。
Original English >> I, you know, my my advice to young people is, and one of the things that I've seen, and I'm sure you see this as well, people don't want to move as much as we had to uh coming up through our careers. um they and I understand that and can appreciate that. But what you learn from t taking on new responsibilities that are in different locations uh in the company or even different divisions in the company or even more importantly outside of the US, outside the US makes you such a better leader uh and and gives you visibility into cultures and way b the way business is done and even the customer how different they are. Uh it it just makes you a much better person and frankly it gets you to that ultimate goal that I talked about around truly valuing everybody's viewpoints. My team, I want everybody to be heard because they have a unique set of experiences that I don't have.
>> 约翰，这是一次非常精彩的对话。我可以肯定地跟你说一件事，绿色的拖拉机将再也不一样了。
Original English >> John, this has been a great conversation. I'll tell you one thing, a green tractor will never be the same.
>> 谢谢。谢谢。谢谢邀请我。我非常感激。而且，嗯，谢谢你的时间。
Original English >> Thank you. Thank you. And thanks for thanks for inviting me. I really appreciate it. And and uh thanks for your time.
>> 这太棒了。非常感谢。真诚希望大家喜欢本期节目。如果您喜欢，请点赞、订阅并开启通知。这真的有助于我们邀请到优秀的新嘉宾。
Original English >> It's been wonderful. Thank you so much. Really hoped you liked the episode. If you did, please like it, subscribe, and put on the notification. This really helps us to get new great guests.