无名校背景、无强大网络,我如何为Rocket.new筹集1500万美元种子轮融资 EO 2025-11-14

逆境中成长:信念与坚持的力量

我没有上过任何常春藤盟校(Ivy League: 美国东北部八所著名私立大学组成的体育赛事联盟,也代指这些顶尖学府)。我们从风险投资公司那里得到了四十多次拒绝。他们会要求你必须来自斯坦福大学或IIT(印度理工学院: 印度顶尖的工程和技术大学)或其他一些优秀的大学。他们嘴上不会明说,但我知道他们是如何评判和看重什么的。那是在我们只剩下三个月资金的时候,三个月后我们就会“死亡”。那是我们最艰难的时期,但我从未放弃。如果你有决心,你可以在任何地方实现它。

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I didn't went for any Ivy League college. We got 40 plus rejections from the vis. You needs to be from Stanford or IIT or some good colleges. They don't say it up front but I know how they judge what they judge. That was like last 3 months. After 3 months we are going to die. It was like hardest time but I never give up. If you have a will you can build it from anywhere.

我是我们家族中第一个工程师。我在苏拉特(Surat: 印度古吉拉特邦的一个城市,以钻石和纺织业闻名)长大,那里是全球最大的钻石制造中心,每十颗钻石中就有九颗是在我的城市制造的。如果你开始为自己制造借口之墙,你就无法前进。只需利用所有资源为自己创造优势。与其抱怨自己身在印度能做什么,不如思考我们身在印度能利用什么优势。

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I'm the first engineer of my family. I grew up in Surat the largest diamond manufacturing hub where out of 10 diamonds nine diamonds get manufactured in my city. If you start just creating the wall of excuse around you, you will not able to move each. Just use all the resources for your advantage. Instead of just complaining about that I'm sitting in India what I can do but instead of that what we think is like okay we are in India what advantage we can use.

保持学习模式。我只是在互联网上阅读所有内容,从不抱怨我的常春藤盟校背景或创业背景。地点并不重要,不要担心你的地理位置,不要担心你的邮政编码。

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Keep your learning mode on. I just read everything on internet without complaining about my Ivy League background or a startup background. Location does not matter. Don't worry about your location. Don't worry about your zip code.

从device到Rocket:创业之路与关键转折

我是Vishal Virani,Rocket的联合创始人兼首席执行官。我在一个没有人是工程师的环境中长大。大学毕业后,我创办了我的第一家公司device。device是一个Figma(Figma: 一款基于网页的界面设计协作工具)到代码的平台。我们把device的用户群从零扩展到35万。当GPT-3(Generative Pre-trained Transformer 3: 由OpenAI开发的大型语言模型)发布时,我们意识到这个世界将以超乎我们想象的速度改变。那是一个关键时刻。

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I'm Vishal Virani, co-founder and CEO at Rocket. I'm growing up in an environment where no one was the engineer. Right after the college, I started my first venture. The device was a Figma to code platform. The device we scale our user base from 0 to 350K users. When GPD3 launched, we realized like okay, this world is going to be changed faster than our imagination. That was the pivotal moment.

之后,我开始了我的第二和第三个创业项目,也就是Rocket。如果你有一个想法,只需把它输入到Rocket平台。你将拥有一个完整的、可以直接发布的产品,无需担心任何事情。在短短的前16周内,我们的平台就有了数百万个应用程序。Rocket获得了Salesforce Ventures(Salesforce Ventures: 软件公司Salesforce的风险投资部门)和Accel(Accel: 一家全球知名的风险投资公司)的资金支持。在公司成立仅仅15周内,我们就获得了1500万美元的种子轮融资(Seed Round: 创业公司在早期阶段获得的首次机构融资)。在接下来的五年里,我的目标是消除每个用户生活中所有繁琐、文书和重复性的工作。

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And then after like I started my second and third venture which is rotate. If you have a idea just put it in rocket platform. You will have your entire product ready which you can just launch without worrying about anything. In just like first 16 weeks we had like a multi-million applications on our platform. Rocket is funded by Salesforce venture and Excel. In just 15 weeks of our inception we got like a $15 million of sit round. So in next five year my entire goal is removing the entire mundant clerical and repetitive work from every user's life.

我在苏拉特长大,在那里完成了我的学业和大学。如果我描述苏拉特,每个人都曾与苏拉特的产品互动过,因为苏拉特是最大的钻石制造中心,每十颗钻石中就有九颗是在我的城市制造的,同时也是最大的纺织品制造中心之一。我是在一个缺乏资源、缺乏成长环境的地方长大的。

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I grew up in Surat. I did my schooling and my college in Surat. If I describe about the Surat, everyone of interacted with the product of Surat because Surat is the largest diamond manufacturing hub where out of 10 diamonds, nine diamonds get manufactured in my city and one of the largest uh textile manufacturing as well. A kind of without resources without a kind of an environment where I can grow.

我是一个非常好奇的人,也是我们家族中第一个工程师。他们对教育一无所知。所以我说:“我想学工程。”他们说:“我们祝福你,但我们无法支持你,因为我们没有钱。”但他们也感到骄傲,因为我们家族中有人能够做到这一点,能够跨越这些障碍并达到下一个阶段。我只是运用了我从农耕环境中学习到的原则。在农耕中,你无法控制下雨,也无法控制天气。我只是在互联网上阅读所有内容,从不抱怨我的常春藤盟校背景或创业背景。我开始建造,我只是给我的好奇心插上翅膀,然后创办了这家公司。

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I was a quite curious guy and I'm the first engineer of my family. They don't know anything about the education. So I said like okay I want to pursue the engineering. They said you have my blessings but we cannot support you because you don't have a money but also they feel proud because like someone from our family is able to do this thing able to cross this barriers and achieve this next status. I'm just using my principles which I learned from my surroundings of a farming. In a farming you cannot control the rain, you can not control the weather. I just read everything on internet without complaining about my Ivy League background or a startup background. I started building I just give a wings to my curiosity and and and build the startup.

Rahul和我有非常相似的想法:与其读硕士,不如从世界中学习。所以,毕业后我们立即开始了我们的第一笔生意,而不是读硕士。我们的目标是:“好吧,在两年内,我们将承担我们生活中的所有风险,我们不会专注于赚钱,而是专注于学习。如果我们能赚到钱来维持自己的生存,那将是最大的成就之一。”在2021年,我们意识到每个人都在招聘开发人员,领英上充斥着“我们正在招聘开发人员”的信息。我们意识到他们甚至不喜欢自己的工作。所以我们的想法是:“好吧,我们如何从用户的生活中消除繁琐和重复的工作?”这是一个初步的时代。我们开始进行研究。最终,我们专注于构建Figma到代码的解决方案,用户只需上传Figma设计,我们就可以将其转换为代码。

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Rahul and I have a very similar thoughts instead of doing masters can we learn it from the world and that's how right after the graduation we started our first business instead of doing masters and our goal was like okay for a 2 years we'll take all risk of our life we will not focus on earning the money but we'll focus on learning and if we just get the money to survive ourselves is like one of the biggest achievement in 2021 we realized everyone is just hiring the developers LinkedIn was flooded with like we are hiring developers and we realized they are not even enjoying their own work. So the thought was like okay how we can remove the mund and repetitive work from users life. It's a prelim era. We started doing our research. Ultimately we focus on building the Figma to code solution where user just need to upload the Figma designs and we can convert into code.

带着这个想法,我们创办了device。我们将device的用户群从零扩展到35万用户。我们处理了1000万个屏幕,这在整个领域是最高的。我们的用户将1000万个Figma屏幕转换为代码。对我来说,那是一项相当舒适的业务。当GPT-3发布时,我们意识到这个世界将以超乎我们想象的速度改变。我仍然记得,我曾连续坐了将近60个小时,只为写出我的提示词,创造出当时令人难以置信的东西。现在是时候添加新事物了。我们坚信,现在LLM(Large Language Model: 大型语言模型)已经足够强大,可以在用户生活中产生巨大的影响。

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And with that thought we started the device. The device we scale our user base from 0 to 350k users. We process 10 million screens which is like highest in this entire space. Our users convert 10 million Figma screens into code. And it was like quite comfortable business for me. When GPD3 launched, we realized like okay this world is going to be changed faster than our imagination. I still remember I spent almost a 60 hours of time sitting straight forward to write my prompt to create something which is unbelievable at that time and this is a time to add up the new things. We have the conviction like okay now LLM is enough powerful where we can create a very big impact in our users life.

GPT-3之前有一个世界,GPT-3之后有一个世界。这就像iPhone 3代。我们需要思考iPhone 15代会有多强大。所以,不要担心当前版本的GPT。想想GPT 15代会有多强大。那是一个关键时刻。Figma到代码在未来将只是一个小功能。让我们想得更大。这就是我们重新审视我们的愿景,即自动化整个软件开发生命周期的地方。我们选择信念而非舒适区。因此,我们决定进行转型,从Figma到代码的产品转变为一个完整的软件开发自动化平台,用户只需输入提示词,我们就能提供完整的结果。当我们有了这个信念,我们决定从device转型到Rocket。

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There is a world before JP3 and there is a world after JP3. This is just iPhone version 3. We need to think about iPhone version 15, how powerful it's going to be. So don't worry about the current version of GPT. Think about GPT 15 how powerful it's going to be. That was the pivotal moment. Figma to code is going to be just a small feature in future. Let's think bigger. And that's where we again reook at our vision of like automating the entire software development life cycle. Prefer conviction over a comfort zone. And with that we decided to pivot like okay Figma to code product to a complete software development automation where user can just put the prompt and we can deliver the entire results. And when we got the conviction we decided to pivot from like device to rocket.

用户至上:赢得信任与融资成功

我们总是倾听用户的声音。每当我与任何创始人、任何合适的人互动时,我都会倾听他们。我们实际上与财富公司(Fortune companies)的首席技术官(CTO)到独立创业者(Solopreneur: 独自经营业务的创业者)的每个人都进行过交流。现在,每天都有三个新的网络编码平台在Product Hunt上发布,每个人都有相同的答案:这些都是原型,不可扩展,甚至不是生产就绪的代码,只是试图用这些原型取代我们的Figma设计,但它们会崩溃。

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We always listen to our users. Whenever I interact with like any founder any right person I always listen them. We actually talk to CTOs of a fortune companies to solopreneurs everyone. So right now every day three new web coding platforms launch themselves on on the product hunt and everyone had the same answer like these are the prototypes which is not scalable which is not even a production ready code just trying to replace our Figma designs with this prototypes but it breaks and that's where we realized like okay we are building the right product.

那时我们意识到我们正在构建正确的产品。我们收到了一位纽约用户的电子邮件,他给我们发了一封长邮件,表达了他的感激之情:“没有你们的产品,我无法想象能做到这种事情。”他是一位独立创业者,他对产品管理、产品营销一无所知。他什么都不知道,他只有一个想法。他曾使用多个V编码平台并交付结果。当他了解到Rocket时,他尝试了这个平台。他写信告诉我们:“在我的一生中,我从未能在短短20天内完成七个项目。”他以25美元的订阅费开始了他的旅程,现在他每月支付4000美元,这完全没有经过任何销售推销。

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We got the email from a New York user and he emailed us like a long email where he was just showing a kind of an gratitude without your product I can never imagine this kind of a thing he's a soloreneur he don't know about product management. He don't know about product marketing. He don't know about anything. He just had idea. He was using like multiple V coding platform and delivering the results. And when he got to know about rocket, he tried the platform. He wrote to us like in my life I never able to close a seven projects in just like a 20 days of time. He started his journey with a $25 subscription and now he's paying a $4,000 per month without any sales speech.

只需考虑你的用户。到目前为止,我们每天都会收到数百封电子邮件。我个人会给所有用户发送电子邮件(当然是自动模式),但当他们回复时,我都会亲自阅读,然后我们为用户提供所需的支持。这种方式对我们非常有效,这就是我们在早期赢得用户信任的方式。

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Just think about your users till now like we got like hundreds emails every day. I send a email personally to all the users definitely it's an auto mode but when they replied I read it personally and then we provide the required support to our users and that motion really works well for us and that's how we gained the trust from our users in the very early days

我仍然记得,那是在2021年,我们从风险投资公司那里得到了四十多次拒绝。当所有大大小小的想法都获得资金时,我们却一个接一个地被拒绝。在经历了40次拒绝后,我们收到了第一份投资意向书(Term Sheet: 投资方与创业公司就投资条款达成的初步协议)。当时我们账户里只剩下15天的钱,我们就收到了投资意向书。那是在我们知道三个月后我们就会“死亡”的最后三个月。那是我们最艰难的时期。

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as I still remember it was a 2021 time we got 40 plus rejections from the ves when every small and big ideas were getting funded we were like getting one after one rejections After 40 rejection, we got the first term sheet. Just 15 days of money left in our account, we got the tum sheet. That was like a last 3 month when we know like after 3 months we are going to die. It was like hardest time.

每次你都需要一个背景,你需要来自斯坦福大学或IIT或其他一些优秀的大学。比如前谷歌或前微软的员工会很容易获得资金。我不是来自这些产品公司。我总是把自己介绍为“我的前任的前任”。原因是我大学毕业后创办了我的第一家公司,然后我创办了device。他们嘴上不会明说,但我知道他们是如何评判和看重什么的。他们在那方面是正确的,因为他们需要信任自己的参数。他们有一些理论等等。所以我们肯定不符合他们的要求,但我们没有放弃。

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Every time you need to have a background, you need to be from Stanford or IIT or some good colleges. It can be like ex Google or X Microsoft will get easily funded. I was not from the product. I always introduce myself as a X of my ex. The reason is like after college I started my first venture and then I started device. They don't say it up front but I know how they judge what they judge and they're right at that place because they need to trust on their parameters. They have some thesis and all. So definitely we are not fit there but we didn't give up.

不要担心你的地理位置。不要担心你的邮政编码。我们总是尝试,我们学习新事物。我们尝试这个世界的语言。我决定,直到我账户里的最后一分钱用完,我也不会放弃。我会为那份投资意向书而战。我会为那份能帮助我生存的资金而战。对于创始人来说,当你身处痛苦之中时,那是最重要的时刻。不要思考痛苦,思考你正在犯的错误,因为这些错误导致了痛苦。所以对我来说,当时我的推介有什么问题?为什么当其他人都能获得资金时,我却不能?

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Don't worry about your location. Don't worry about your zip code. We always try we learn new things. We try this language of this world. I decided like till a last penny in my account I will not give up. I will fight for that term sheet. I will fight for that funding which can help me to survive. For the founder those are the most important moment when you are in pain don't think about the pain think about the mistakes that you are making because of that you are having that pain. So for me at that time why what was wrong in my pitch? Why I'm not getting the fund when everyone else is getting.

所以我开始分析我自己的推介,我说的词语,我展示的数字,我如何更好地表达它,而不是陷入某种沮丧或其他情绪。我只是开始思考我每天在哪里犯错误,然后每天努力改进自己。这就是我们获得我们城市第一份投资意向书的方式,在此之前,没有人获得过风险投资资金。我们做到了。我只想说,那种永不放弃的态度帮了我很多。

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So I start analyzing my own pitch, the word that I'm saying, the kind of an like numbers that I'm presenting, how I can articulate it better instead of like getting into a kind of a depression or something else. I just started thinking of where I'm making a mistake every day and every day I try to improve myself and and that's how we got the first term sheet of our city before that like no one else got the venture capital funds. We got it. I only say like that will never give up attitude helped me a lot.

产品为王:识别信号,超越竞争

不是所有的建议都是信号。作为一名创始人,你需要明白,如果你构建了正确的产品,你就能占领市场。但如果你只是建立一家营销公司,就会有人来占领你的市场。只专注于产品,远离噪音,识别信号。因为现在你会收到数百条建议,X(指Twitter)上也有数百个新事物,但从所有噪音中,你需要识别哪个信号对你有效。

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Every advice is not signal and as a founder you need to understand if you build the right product you will able to capture the market but if you just build the marketing company someone will come and capture your market just focus on product product stay away from noise identify the signals because nowadays you will get like hundreds of advice hundreds of new things on X but from all the noise you need to identify which signal will work for you.

让我给你举个例子,GitHub Copilot(GitHub Copilot: 由GitHub和OpenAI开发的人工智能代码助手)是第一个开始代码生成的产品。他们拥有微软的力量,Satya Nadella(Satya Nadella: 微软公司首席执行官)在所有主题演讲中都以GitHub Copilot开场。他们拥有OpenAI的力量和一切。但一年半之后,Cursor(Cursor: 一款AI优先的代码编辑器)出现并占领了整个市场。GitHub拥有一切,在这种情况下,Cursor本没有空间,但凭借正确的产品,Cursor占领了市场。

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Let me give you an example GitHub copilot was the first product who started like code generation. They have the power of Microsoft in Satya Nadella in all keynotes started with GitHub copilot. They have the power of open air and everything. But still after one and a half year cursor came and capture the entire market. GitHub has everything. In that case like cursor has no space but still with the right product cursor capture the market.

如果你不是以英语为母语的人,你将很难说服别人。不要只说,要证明。这就是为什么我们没有制作推介演示文稿,而是创造了产品。我们创造了影响力,这就是为什么Rocket获得了Salesforce Ventures和Accel的资金支持。Salesforce Ventures是在X上了解到Rocket平台的,因为有人分享了我们的故事,他们首先尝试了我们的产品。他们实际上已经尝试过在V编码领域达到A/B轮水平的产品,当他们尝试我们的产品时,他们认为这是他们在这个特定领域见过的最好的产品。这就是他们联系我们的方式,在公司成立仅仅15周内,我们就获得了1500万美元的种子轮融资,这是印度最高的融资轮次之一。

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If you are not a native English speaker you will have a hard time to convince someone don't speak just prove. That's why instead of creating the pitch deck we created the product. We created the traction and that's why rocket is funded by Salesforce venture and Excel. Salesforce venture got to know about rocket platform on X because someone shared the story they give a try to our product first. They actually already see tried the product which is already at series AB level in the vibe coding space and when they tried our product they think like this is the best product they ever seen in this particular space and that's how they reach out to us and in just 15 weeks of our inception we got like a $15 million of SID round which is like one of the highest round in India.

所以,构建正确的产品。在早期,重点应该是60%到80%放在产品上,20%放在营销上。不应该是反过来,你只专注于20%的产品和80%的营销。这是我在过去四年device和Rocket旅程中获得的经验。

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So build the right product. In the early days focus should be like 60% 80% on product 20% on marketing. It should not be other way around where you are just focusing 20% on product and 80% on the marketing. That's kind of a learning that I got in last like 4 years of my device and rocket journey.

展望未来:自动化软件开发的愿景

在接下来的五年里,我只想创造一个世界,如果你有一个想法,只需把它输入到Rocket平台,最终你将拥有一个完整的、可以直接发布的产品,无需担心任何事情。未来将会是这样的:想象一下,当你从帕洛阿尔托前往市中心时,只需与Rocket、Siri(Siri: 苹果公司开发的人工智能助手)或你的CarPlay(CarPlay: 苹果公司开发的车载系统)对话,当你到达办公室时,你的应用程序就已经准备好了。我们如何从世界中移除遗留系统,并创建新系统?这就是我每天都在思考的问题。

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In next 5 years I just want to create a world where if you have idea just put it in rocket platform at the end of day you will have your entire product ready which you can just launch without worrying about anything. future is going to be looks like just consider like Charis when you are traveling from a palo to to a downtown just talk to rocket or with Siri or with your car play and by the time you will reach office like you will have your application ready how we can remove legacy systems from the world and we can create the new system that's what I think about every Yeah.

📌 文中提及的人物和组织

人物: Satya Nadella

公司/组织: Accel, Google, Microsoft, OpenAI, GitHub

产品/模型: Figma, GPT-3, GitHub Copilot, Cursor, Siri

关键字: ai-development entrepreneurship growth overcoming-adversity startup