播客开场片段集锦
Speaker A:我们在此正式宣布,这支规模为一亿美元的超额认购增长基金,以及部分顶级投资标的,或许是全部的顶级标的。其中包括 Edged、Cognition、Seronic、Modal。
Original English
Speaker A: We're officially announcing the hund00 million overs subscribed growth fund and some of the tier one names, maybe all the tier one names. And Edged, Cognition, Seronic, Modal.
Speaker B:早安,派对动物们。现在是什么情况?
Original English
Speaker B: Good morning, party people. What is going on?
Speaker C:杰克·保罗(Jake Paul)是全球最顶流的 YouTube 博主和网红之一。他不仅仅是挑衅了一个优秀的好人。他是挑衅了整项运动。当有很多人在注视着你的时候,有时候你会想把事情推向下一个高度。
Original English
Speaker C: Jake Paul is one of the biggest YouTubers and influencers on the planet. He didn't just pick a fight with one good guy. He picked a fight with an entire sport. When there's a lot of people watching you, sometimes you want to like take it up to the next level.
Speaker D:然后,砰的一声,讨厌杰克·保罗就变成了一件理所当然的事。
Original English
Speaker D: And then boom, it became a thing to hate Jake Paul.
Speaker E:他简直是疯了。今天我们在谈论这个笨蛋。杰克·保罗是个拳击手吗?
Original English
Speaker E: He is completely unhinged. Today we are talking about the block head. Is Jake Paul a boxer?
Jeff:当我们宣布 Anti Fund 基金时,大家都说,“杰夫(GW),你正在犯下一个错误。杰克这人不行。你这是在毁掉你自己的职业生涯。”而我们的反应就是,“随便你们怎么说,兄弟。”马克(Mark)、德雷(Dre)和克里斯(Chris)是我们非常非常早期的有限合伙人(LPs)。当你拥有这个行业里活着的“史上最佳”(GOATs)对你说,“嘿,你们这伙人挺不错的。”那感觉就像是,“好的,我们放手干吧。”
Original English
Jeff: When we announced anti-un was like GW like you're making a mistake. Jake is not like good. You're you're ruining your career. And we're just like whatever, bro. Mark and Dre and Chris were some of our very very first LPs. when you have like the living goats of the industry being like, "Hey, you guys are good." It's like, "Okay, let's do it."
Eric:杰克,考虑到你的职业生涯,你原本可以和很多不同的人合作。你们是什么时候知道你们会成为如此契合的搭档的?
Original English
Eric: Jake, given your career, you could have partnered with a lot of different people. When did you guys know that you were going to be such partners?
Jeff:我思考这件事的一个角度是,如果杰克只要好好过他的生活,就能获得海量的浏览量,而另外需要有人烧掉一亿美元才能换来一堆浏览量,那我到底会想和谁成为合伙人呢?
Original English
Jeff: One way I think about it is that like if Jake can just live his life and get a bunch of views and someone has to like $100 million on fire to get a bunch of views, who do I want to be partners with?
Speaker I:我认为这个领域里的很多人都可以拥有庞大的粉丝群体,但却没有现金,而现金才是关键。
Original English
Speaker I: I think a lot of people in the space can have a lot of followers, but not the cash and cash is key.
正式宣布成立增长基金
Eric:杰克、杰夫,我们有一个大新闻。感谢你们今天来到播客节目上来讨论这件事。我们成立了一支增长基金。为什么不由你们来分享这个重磅消息呢?
Original English
Eric: Jake, Jeff, we've got some big news. Thanks for coming on the podcast today to discuss it. We've got a growth fund. Why don't why don't you share the big news?
Jeff:是的,我们正式宣布成立这支我们已经筹备了相当长一段时间的增长基金,并且投资了一些顶级项目。其中有很多顶级项目,可能涵盖了所有的顶级标的。比如 Anduril、Etched、Cognition、SpaceX、OpenAI、Anthropic、Seronic、Modal。所以,是的。
Original English
Jeff: Yeah, we're uh officially announcing the uh growth fund that we've been working on for quite some time in uh some of the tier one names. A lot of the tier one names, maybe all the tier one names. Um but andal, etched, cognition, spacex, um open AI, anthropic, uh seronic, modal. So yeah,
Eric:这个名单还在继续。
Original English
Eric: the list goes on.
Jeff:有很多合作方参与其中。
Original English
Jeff: A lot collaborators in.
Eric:嗯,也许我们先拉开视角宏观来看。杰夫,对于那些不太熟悉情况的人来说,从你能看到的表象之外,你会如何描述杰克的“超能力”,从而使他成为你在这里极佳的合伙人?然后我也会问杰克同样的问题。
Original English
Eric: Um maybe they just zoom out first. Uh Jeff, for those who are not familiar from what you can see beyond the surface, how would you describe Jake's superpowers that led him to be the amazing partner for you here? And then I'm going ask Jake the same.
Jeff:我认为,在外界看来,杰克可能像是一个艺人或者职业运动员,但在我看来,杰克始终是一个不折不扣的创业者。这是第一点。其次,我认为他真正将自己塑造为了一个品味制造者以及他所在这个时代的文化领袖,对吧?比如,今天所有的年轻小孩都会仰慕他,并且想要成为一名网红(influencer)。如果你回想一下他当初开创每日视频博客(daily vlog)的情景,可以说杰克确确实实创造了“网红”这个词以及这种职业形态。因此,我认为,尤其是面对像他这样的网络风云人物,人们很容易只提取他公众形象中的某些片段,就把那当成他的全部。但其底层的脉络是,我认为他是一个非常慷慨、体贴、善良的人,同时雄心勃勃,并且无论他选择参与并竞争于哪个领域,他都不会停下脚步。所以我觉得,无论是娱乐、媒体、体育领域,还是希望能有所建树的风险投资、增长型股权投资领域,我们都能一起并肩作战。所以……
Original English
Jeff: I think Jake from the outside could be like a entertainer or professional athlete, but I think to me Jake's always been a constant entrepreneur. One, and then two, I think he's really created himself as a taste maker and a cultural leader of his generation, right? like all the young kids today look up and want to be an influencer. Jake literally created the influencer term in that like job profile if you think about him instantiating a daily vlog. So I think it's easy to especially with an internet character like you take pieces of that persona and just put that as a whole human. But the underlying thread is I think he's a very generous, thoughtful, kind human being who is very ambitious and is going to not stop in whatever uh venues that he chooses to participate and compete in. So I think if it's entertainment, media, sports, and hopefully with venture capital, growth equity, investing, uh we take that on together. So
互相评价对方的“超能力”
Eric:谢谢你,杰夫。嗯,杰克,你为什么不说说对杰夫的看法呢?显然,这是同一个问题,之后我们将深入探讨你们俩的故事。
Original English
Eric: thank you Jeff. the um well, why don't you say the same for Jeff? Obviously, the same question that we'll get into both your stories.
Jake:是的,我认为杰夫是我认识的最聪明的人之一,这体现在各个方面。而且,我认为他在职业操守以及背景方面与我有着巨大的差异。我们组成了一个极其出色的团队,你知道,他学的是计算机科学,毕业于斯坦福大学,并且深谙深度网络(deep networks)领域。而且我们的思维方式非常相似,在很多事情上都是如此。我认为这种契合非常有助于我们成为很棒的合伙人。不过,是的,他总是不断地进行前瞻性思考,并且在很多事物崭露头角之前就能洞察到它们。另外,实际上,在我的第一家公司——那是当我还只有 18 岁的时候,他拒绝了对我那家公司进行投资,结果那家公司后来倒闭了。所以他当时的判断是对的。所以他真的有着非常出色的判断力。而且,有很多很棒的人,你知道,这归根结底是关于人的生意,所以能够真正看透他人,并且既具备高情商(EQ)又具备高智商(IQ),这是非常重要的。
Original English
Jake: Yeah, I think Jeff uh is one of the smartest people that I know just across the board and um I think the work ethic and the his background being so different than mine as well. we make like such a great team, you know, computer science, Stanford, uh, but is deep deep networks and we just think similarly, um, and a lot of things and I think that lends itself really well to being great partners. Um, but yeah, he's non-stop thinking ahead and sees a lot of things before they come around the the corner. and um he actually said no to investing in my first company when I was 18 years old and the company failed. So he was right. Um so just really great judgment. Um great people, you know, this is the people business and so just being able to really read people and have that EQ as well as IQ is really important.
Eric:你们这简直就是让我们在这里互相吹捧啊。
Original English
Eric: You're you're just making us like flatter at each other.
Jake:是的,埃里克(Eric),你也是个元老级人物(OG)了。所以那个赞美对你也同样适用。
Original English
Jake: Yeah, Eric, you're an OG. So that compliment you as well.
从网红到拳击手再到科技投资人的非凡跨界
Eric:我深表感谢。好吧,我的意思是,说到元老级人物(OG),我记得科里·列维(Cory Levy),你知道的,许多年前他曾说过,“嘿,我这有个小伙子,你一定得见见。他正在做一些超级有趣的事情。他非常有才华。”而我当时正好出城了。我当时的反应大概是,“啊,你知道的,我不知道我是否……我……我……”他最终还是介绍了他。但我们从来没有最终见过面。而且我记得有时我回想起来,我心里会想,“我的天哪。”就像,首先,科里看人的眼光确实令人难以置信的准,但其次,这就好比,你必须得在那些冉冉升起的新星身上下注,因为你永远不知道,你知道的,他们最终会达到怎样的高度。杰克,这种认为某个人会,你知道,先是成为一个有点像媒体大亨的角色,接着,你知道的,成为职业运动员,然后再成为一名科技投资人的想法。那真的是一条相当与众不同的发展道路。请多谈谈其他人能从你如何走过这条道路中学习到什么。就像,这一切都是自然而然发生的,还是你的某种策略是什么,或者你甚至是如何在事后去回顾并理解你这种多重身份(multi-hyphenate)的职业生涯的?
Original English
Eric: I appreciate. Well, I mean I um speaking of OG, I remember Cory Levy uh you know, many years ago said, "Hey, I've got this kid you you got to meet. He's building something super interesting. Uh he's super talented." And I was out of town. I was like, "Ah, you know, I don't know if I I I he ended up introducing him. We we never uh ended up meeting." And I remember sometimes I reflect back, I'm like, "Holy shit." Like, first off, Cory's incredible judge of talent, but two, it's like you got to take bets on the on the like up andcoming T because you never know, you know, where they're going to end up. Jake, the idea that someone would, you know, become a media sort of mogul, then, you know, professional athlete, then a tech investor. That that's like a pretty distinct path. Say more about what other people can learn from how you took your path. like was it all organic or what was sort of your strategy or how do you even like retroactively make sense of of your sort of multi-hyphenate career?
Jake:是的,这真的很有趣。我认为自己始终是把创业者的身份放在第一位的,而且非常善于分析,当事情进展顺利时,就会两倍、三倍、甚至四倍地加码投入,而当事情不顺时,就把那些失败的事情直接掩盖过去。所以,呃,
Original English
Jake: Yeah, it's really interesting. I think always being like entrepreneur first and very analytical and when things are working double, triple quadruple down and when they're not, just sweep the things under the rug. And so, uh,
Eric:曾经有人也是这么评价 A16Z(Andreessen Horowitz)的。我很喜欢他们这种做法,就是推出一大堆东西,然后当某个项目行不通的时候,你就假装它从来没发生过。
Original English
Eric: that's what someone once said about A6 and Z. I love that they just launch a bunch of stuff and then when it doesn't work, you just pretend it never happened.
Jake:说真的,为了能达到今天的位置,我失败过太多次了,也犯过无数的错误。我认为在这个时代,并且还拥有一份公众领域的职业,同时作为一名公众人物,韧性是必不可少的。我认为你必须拥有极强的韧性。你必须了解你自己。你必须,嗯,经历起起落落。但我认为,呃,骨子里作为一个创业者,我总是用商业的眼光来看待一切事物,并且总是拼命努力,每天都按时出现,敲开每一扇机遇的大门,而且总是想要去扩展我的人脉网络。我认为这是一个让我与众不同的、超级强大的特质,嗯,那就是总是在正确的时间认识正确的人,以便,嗯,向他们寻求帮助或者请他们帮个忙,嗯,而且在他们需要你的时候也为他们提供帮助,并且不求任何回报。我认为这个娱乐界里的人都非常看重交易属性,嗯,而且目光短浅,也不专业。他们常常迟到。嗯,我一直努力成为最专业的演艺人员。嗯,所以这一点给我带来了很好的回报。然后当比如我去打拳击的时候,一开始这有点像是一个,你知道的,疯狂的举动。但后来它创造了一百万的按次付费(pay-per-view)观看量,三万张门票售罄。我做这件事的时候玩得非常开心。我当时就想,“好的,”
Original English
Jake: Seriously, I' I've failed so many times to get to this point and made so many mistakes. And I think it's resilience in this day and age and in having a public career as well and being uh a public figure. I think you have to have tons of resilience. You have to know yourself. You have to um go through ups and downs. But I think uh being an entrepreneur at heart, I always looked at everything from a business lens and always hustled and showed up every single day and knocked down every single door of opportunity and always wanted to grow my network. I think that's been a super powerful thing that differentiates me um is always knowing the right person at the right times to um ask them for help or ask them for a favor um and also doing favors for them when they need you and not charging for it. I think people in this entertainment world are very transactional um and short thinking and not professional. They show up late. Um, I've always tried to be the most professional entertainer. Um, and so that's lend itself well. And then when like I went to box, it kind of started as, you know, this crazy thing. But then it was a million pay-per-view buys, 30,000 tickets sold out. I had a blast doing it. I was like, "Okay,
Eric:对你来说这像是一场实验。
Original English
Eric: experiment for you."
Eric:或者说当你开始的时候,你就知道你要全力以赴了吗?
Original English
Eric: Or did you know you were going to go all in when you
Jake:不,我一开始并不知道我会全力以赴。但在打完第一场之后,感觉就像是,这绝对是一项极其庞大的事业。我要成为世界冠军。那就像是一个转折点,感觉就是,是的,做内容创作确实很酷,而且也做得很棒,但我依然可以在拳击领域内做内容,而这场拳击比赛是有史以来观看人数最多的业余赛事,卖出了三万张门票。新闻发布会的浏览量都达到了数千万。所以,我当时觉得,很明显人们喜欢这个,而我自己也热爱它,所以我要全情投入。然后这,你知道的,自然而然就促成了现在,我成为了福布斯排行榜上收入最高的运动员之一,嗯,原因就是听从了这些数据的指引。所以我认为作为一名演艺人员,保持分析的头脑同样非常重要。
Original English
Jake: No, I didn't know I was going to go all in. But but after the first one, it was like this was absolutely massive. I'm going to become world champion. And that was like a pivot moment where it's like, yeah, this content's stuff's cool and doing great, but I can still do content within boxing, but this boxing match was the most viewed amateur event ever, 30,000 tickets sold. The press conferences were getting tens of millions of views. So, I was like, clearly people love this and I love it and so I'm going to go all in. And then that, you know, lends itself to now being, you know, one of the highest paid athletes on the Forbes list um because of just following the numbers. So I think being analytical um as an entertainer is also important.
Eric:所以你涉足了内容创作,你还拥有着这项收入极为丰厚的拳击事业。那你为什么还要进入科技领域呢?
Original English
Eric: So you have the content, you have this massively high grossing boxing career. Why get into tech?
Jake:是的。所以我觉得这实际上又回归到了我骨子里是个创业者这一点,但这其实是我最初的爱好之一就是硅谷,我 17 岁时和科里(Corey)以及亚历克斯·迪亚洛夫(Alex Dealov)一起来到这里,实际上,嗯,他们向我展示了所有这些疯狂的公司,我也结识了一些真正聪明的人,他们正在构建未来,而且看到就像,呃,甚至是科里课后设置的那个环境,他在那里有,就像,所有的屏幕,所有的员工都在那里,这简直就像……
Original English
Jake: Yeah. So I think it was actually again just being an entrepreneur at heart, but it was actually my one of my first loves was the valley and coming out here when I was 17 with Corey and Alex Dealov actually and um they showed me all these crazy companies and I got to meet some really smart people who were building the future and seeing like uh even Cory's after school setup where he had like all the screens and all the employees were there and it was just like
初入创投圈与结缘 Geoff
Jake: 这一切都太不一样了,真的太酷了。就在那时,我彻底爱上了这种感觉,想要创办自己的初创公司,想要成为一名创始人。但同时,我也想涉足投资人的世界,甚至想要弄懂它的运作机制,去熟悉那些风投圈的行话,并且开始拓展我的人脉网络。所以,这种热爱其实从我小时候起就一直存在,它始终是我钟爱的事物。后来,到了我 23 岁的时候,我想要在这块大蛋糕上咬下更大的一口。也正是在那时候,我遇见了 Jeff。一切都是那么顺理成章,就像是冥冥中注定的那样,群星连成了一线,我们一拍即合,决定要把事业做大,不断地做大,越做越大,不断突破极限。事实证明,我们在这方面确实非常有天赋。所以,当一切进展顺利的时候,这真的很有趣;当你能够帮助这些公司去塑造美国的未来时,这同样很有趣。
Original English
Jake: so different um and so cool. And that's when I fell in love with wanting to make my own startups and being a founder, but also being in the investor world and even understanding how it works and all the VC lingo and started growing my network. And so it's really always been there since I was a kid and it's always been something that I loved. Um, and then when I was 23, I wanted to take a bigger bite at the apple and um, that's when I met Jeff and the stars aligned and we just decided to go bigger and bigger and bigger and bigger and turns out um, that we're actually really good at it. So, it's fun when things are working and um it's fun, you know, helping shape the future of America with these companies and
Geoff: 这就像是一个完整的故事循环。比如,Marc Andreessen 和 Chris Dixon 就是我们最最早期的一批 LP(有限合伙人)。所以,我们非常感激他们,不仅是因为他们帮我们开启了这门生意,更是因为他们给了我们极大的信心。他们几乎投资了每一个新兴的基金管理人。所以,当他们看好你的时候——嘿,当行业里活着的传奇大佬们都说,“嘿,你们这些家伙干得不错”时,那感觉就像是,“好吧,那我们就放手去干吧。”对吧。
Original English
Geoff: it's like a full story like like Mark and Dre and Chris Xman were some of our very very first LPs. So, appreciate them for helping us put us into business and also giving us a confidence. They've seated almost every single emerging managers. So, when they see, hey, like when you have like the living goats of the industry being like, hey, you guys are good. It's like, okay, let's let's do it. Yeah.
Jake: 是的。我刚才还在讲这个故事呢。我记得他们是我们这支基金的第一个路演电话。我在打电话之前整个人都非常紧张,甚至连路演的全部内容都还没有完全打磨好。但是,嗯,是的,到了电话快结束的时候,他们就直接说:“好吧,没问题,我们会投资的。”然后我们当时的反应就是:“好极了,太完美了。”
Original English
Jake: Yeah. I was just telling the story like I think they were our first pitch call for the fund and I was like all nervous before and like didn't even have like the full pitch per perfected yet. And so um yeah by the end of the call they were just like all right yeah we'll like we'll invest and we were like okay great like perfect.
合伙背后的故事与应对质疑
Interviewer: 是的。那你们是什么时候意识到你们会成为这样一对好搭档的呢?因为,Jake,考虑到你的职业生涯和你的背景,你原本可以和很多不同的人合作的。而且对你来说,这也是一种冒险。毕竟在当年,与 YouTube 网红合作还不是一件那么常见的事情。你当时是怎么确信你们会成为合伙人的呢?
Original English
Interviewer: Yeah. And the when did you guys know that you were going to be such a partners because you Jake given your sort of sort of your career you could have partnered with a lot of different people and for you it was also a risk of hey you know it wasn't as common back in the day to maybe partner with YouTubers. What what did you know that you were going to like be partners?
Geoff: 不,如果可以的话,我先来说吧。这其实非常有趣,因为我们周末刚刚和《All-In》播客的那些老友以及 Jason Calacanis 在一起度过。我记得当我们宣布成立 Antifund 的时候,JCal(Jason Calacanis)就对我说:“GW,你在犯一个大错。Jake 这人不怎么样。你这是在毁掉你自己的职业生涯。”而我们当时的反应就是:“随便你怎么说吧,兄弟。你……” 这感觉就像是一个完整的循环,因为我现在还会拿这事儿开玩笑。不过,首先,我觉得我们之间并没有什么过节。和那些家伙一起打扑克挺好玩的。但是,其次,我想说,JCal,你是一个播客。你现在正在努力成为 Jake 所开创的那种人。你是一个从风投转型过来的网红,而我觉得我们会给你们带来巨大的竞争压力,看看谁才是更出色的投资人。不,说真的,我还记得……
Original English
Geoff: No, I'll I'll if I can start. And it's really funny because we were just spending the weekend with the All-In podcast uh besties and Jason Calacanis. And I remember when we announced Antifund, Jay Kell was like GW, like you're making a mistake. Like Jake is not like good. You're you're ruining your career. And we're just like whatever, bro. Like you're And there's like a full circle moment because I joke about it now, but um one I think like there's no beef. It was fun to play poker with those guys, but two, like Jakeel, you're a podcaster. You're trying to be what Jake invented. You are a VC turn influencer, and I think we will give you guys a run for money from who can be the better investor. Um, no, but I remember
Interviewer: 擦枪走火了啊。
Original English
Interviewer: shots fired.
Geoff: 嗯。但是我记得我当时就发现,Jake 在 23、24 岁这个年纪,展现出了非常难得的智慧。我的意思是,我认为很少有人能在如此广泛的领域内,处理那么多关于他们时间分配的对内对外请求。我想说,我赞美 Jake 的一个方面就在于,他能够进行跨度极大的语境切换,对吧?比如,这一刻,他可能正被狗仔队包围,去参加各种活动,像个名流一样走在红毯上,浑身上下闪耀着网红的行头。而到了下一刻,他就成了一名职业运动员,正在为了 Netflix 的头条大赛进行艰苦的训练和备战。再下一刻,他可能就在谈判商业合作,深入研究各种数字和他的业务指标的细节。然后,你再切换到下一件事,他又在拍摄 TikTok 视频了,对吧?
我认为在硅谷,聪明人确实有很多,作为一名创始人,你也需要进行跨度很大的语境切换。但是,能够从“娱乐模式”瞬间无缝切换到严肃的定量分析模式,从广义上讲,这真的非常、非常令人钦佩。这是第一点。然后第二点,我认为 Jake 身上有一种你刚才提到的品质,那就是“韧性”。Jake 真的在好莱坞的成长经历中,在网红阶段的起起伏伏中,见识过太多的狗屁倒灶的事情。他经历过各种争议,并在其中生存了下来;他面对过无数的黑粉。绝大多数人是吃不了那么多苦、承受不了那种痛苦的。我认为,如果你考虑做投资或者是创业,很大程度上就是考验你的疼痛耐受力。
Original English
Geoff: Um, but but I remember that I found that Jake was very wise for 23, 24. Um, and what I mean by that is I think very few people have the amount of like inbound requests, outbound requests for their time across so many different spectrums. I would say that one way I compliment Drake is that he context switches so widely, right? There's like one moment where there's paparazzi, he's going to events and he's like a celebrity on a red carpet and like he's blinged out in influencer gear. Next moment he's a professional athlete training and like preparing for a massive Netflix headline fight. Next moment he's like negotiating business deals and inside the weeds of numbers and like his his metrics and then you pivot off to the next thing. Then he's like filming a Tik Tok, right? And I think in Silicon Valley there's a lot of smart people and I think the context switching is pretty wide as a founder. But to go from like go entertainment mode to like serious quantitative analytic mode that broadly is is very very impressive. one. And then two, I think um Jake has the one word that you mentioned is that resiliency. Like Jake has just seen a lot of [ __ ] like coming up in Hollywood, going through the influencer phase, uh going through controversy, like surviving it, having haters, like most people do not eat that much pain. And I think that if you think about investing or startups, it's pain tolerance.
Geoff: 想象一下,如果你真的是以打架、揍人或者被别人揍脸为生的话。然后再想象第二种情况,那就是被整个互联网“围殴”,对吧?那可是最最乌烟瘴气、充满毒性的环境,像网络喷子那样的家伙会无休止地攻击你、憎恨你。如果你能在那种恶劣的环境中存活下来,甚至还能蓬勃发展,这绝对需要像总统、像国家元首那等级别的勇气和韧性。所以,我认为这两点正是我被他深深启发的地方:那就是,我究竟能承受多大跨度的语境切换?我究竟能拥有多强的疼痛耐受力?我希望我们能把这种品质传递给我们的初创公司创始人、我们的被投企业,以及我们的联合投资人,对吧?这种极其罕见的人类品质,对我来说是非常鼓舞人心的,希望对那些与我们共事的人来说也是如此。
Original English
Geoff: And if you're literally fighting and punching people or getting punched in the face for a living. And then two, like the internet punching you, right? Which is like the most toxic environment like internet troll trolls like hating on you. If you can survive that and thrive in that environment, that's presidential like head of state level courage and resiliency. So those two things I think is what is inspiring to me in terms of like how much can I context switch, how much pain tolerance can I have and hopefully that's what we can imbue with our startup founders and our portfolio companies and our co-investors, right? Like that human quality that is very rare um is inspiring to me and hopefully for the people that we work with.
关于韧性与痛苦耐受力
Interviewer: 说到这里,Jake,关于韧性和疼痛耐受力,大家可以从你身上学到什么?这仅仅是你从小就有的一种特质吗?还是你随着时间的推移慢慢学到的?或者是你,你知道的,就这么被逼着跳进深水区才练就的?
Original English
Interviewer: On that note, Jake, what can people learn from you about resilience and pain tolerance? Is it just something you've had since you were a kid? is something you've learned over time. Is it something you've, you know, just sort of like been pushed off the deep end?
Jake: 是的。不,我觉得这些因素都有一点吧。我觉得我有一个非常严厉、强势的父亲,所以我想一切都是从那里开始的。仅仅是为了应对他,为了在那样的环境下长大。而且我认为,那些艰苦的努力,以及那些最终引导我走上这样一个极其公众化职业生涯的经历,其实一切都始于人们从第一天起就真正在攻击我、讨厌我,比如在我上学的时候。所以,从来没有哪个时刻,我做视频是完全没有一大堆黑粉的。我上高中的时候,整个学校都与我为敌,大家都在说我的坏话,建匿名小号发关于我的谣言。连我的校长和老师都在对我指指点点。
Original English
Jake: Yeah. No, I I think it's a little bit of all of those things. Um I think I had like a very intense father, so I think it started there. um and just being able to deal with with with him and um growing up in that environment and I think the hard work and um that led me to a very public career. Uh it all started with people actually like hating on me from day one like in my school. So there was never like a moment where me making the videos didn't have like a ton of haters. My whole school in high school like turned against me and was like talking [ __ ] making anonymous accounts saying things about me. My principal teachers were saying things.
Jake: 所以,这种敌意一直都在。我想正是因为这样,我已经习惯了。这其实还挺有趣的。然后你会问自己:那你还能怎么做呢?我不知道。难道就当个懦夫,选择退出、放弃,然后任由别人来摆布你的人生吗?我永远都不可能成为那样的人,我的脑子里根本就没有那种思维方式。而且我很清楚我自己是谁。我认为这一点也非常关键。我感觉很多人虽然知道自己是谁,但他们太容易让那些评论和批评声影响到自己了。所以,如果你能看着镜子里的自己说:“我做得很好。我是个好人。我在这个世界上做着有益的、善良的事情。我有一颗善良的心。我的出发点是好的。”如果你能真心这么认为,那么别人说什么都不重要了。
Original English
Jake: Um, so it's always been there. So I think I'm just used to it because of that. Um, which is pretty interesting. And then you're like, what else are you gonna do? Like I don't know. just be a coward and quit and give up and let people run you. Like I could just never be that person and I just don't think that way. And I know who I am. I think that's very important as well. And I feel like a lot of people know who they are, but they let the comments and critics like get to them very easily. And so if you could just look yourself in the mirror and be like, I'm doing good. I'm a good person. I'm doing good good things in the world. I have a good heart. I mean well. And if you can mean those things, then it doesn't matter what anyone says.
自我关怀与童年创伤疗愈
Interviewer: 是的。当人们问你,比如:“嘿,像心理治疗这样的工具,或者是其他的自我关怀工具,无论是身体上的、情感上的还是心理上的,对于应对这些情况有帮助吗?”你会怎么回答他们?
Original English
Interviewer: Yeah. When when people ask you like, "Hey, are tools like uh therapy helpful or other sort of self-care tools, whether physical or emotional or mental to help deal with like what what do you tell them?"
Jake: 是的,绝对有帮助。我完全相信这一点。我认为,你只是需要小心一点,你知道,你不会希望心理治疗演变成让你不断地把自己当成受害者,然后永远陷在那种悲伤的死循环里。所以,我认为你必须谨慎,如果在某些时候感觉确实需要,那是可以的。但我不认为你应该让自己陷入心理治疗的无尽循环中,总是动不动就和别人通电话,或者进行面对面的咨询,因为那通常很可能会变成一种负面的情绪倾倒。所以我觉得,选择谁来做你的心理医生也非常重要。
但我确实认为,去了解自己并解开心结是非常重要的。我认为那些关于童年创伤的疗愈,当你回溯过去,然后恍然大悟:“哦,原来是因为这样。嗯,原来你曾经经历过那样的事情,也许这就是为什么你在这一刻会感到焦虑,会有这样的反应。”所以,我非常认可那种能够帮你把过往经历和成年后的行为模式联系起来的童年创伤疗愈工作。
Original English
Jake: Yeah, definitely. I I fully believe that. I think um you just have to be careful, you know, you don't want the therapy to like turn into victimizing yourself and then always being in constant sad loops. So, I think you have to be careful and at some points um if it feels needed, yes. But I don't think you should get like trapped into the cycle of therapy and always kind of having a call with someone or an in-person meeting with someone that is generally probably going to be negative. Um, and so I think it's very important like who that therapist is as well. But I do think it's important to learn about yourself and unpack things. And I think the childhood like trauma and going back and realizing like, oh, you know, um, you know, you had this that happened to you and this is maybe why you have anxiety in this moment and these things. And so I I really like childhood trauma work that you can connect to why you behave certain ways as an adult.
Interviewer: 是的。
Original English
Interviewer: Yeah.
Jake: 嗯,我认为去解开这些心结、去了解它,是非常重要的。完全同意。
Original English
Jake: Um, and I think it's important to unpack those things and learn about it. Totally.
回顾职业生涯的底层逻辑
Interviewer: Geoff,当你在回顾自己的职业生涯时,你其实也做过几次重大的尝试,涉足过一些不同的领域。当你回首那些贯穿你整个职业生涯的主线时,你是怎么理解它的?有哪些重要的洞察,让你决定在某些特定的领域深耕呢?
Original English
Interviewer: Jeeoff, why don't you also make sense of some of like when you reflect on your career, looking back, you've taken some big swings and some different spaces. Um, when you look back at the the threads that have tied your career together, how do you make sense of it? What are some of the big insights you've had that have led you to go deep on certain things?
Geoff: 我觉得,我骨子里一直都像是一个学者,或者说是一个工程师、科学家。你如何去理解现实的本质是什么?真相究竟是什么?那些潜藏在事物底层的系统逻辑又是什么?
Original English
Geoff: I guess like I've always been like a almost an academic or a engineer or scientist at heart. um how do you like what is the nature of reality? What is the truth? what are the underlying systems
优化个体、公司与社会:资本与注意力的终极杠杆
Speaker A: 或者是关于如何管理你自己、一家公司,甚至是整个社会的规则,对吧?所以,如果我想一想我一直比较感兴趣的一些事情,无论是“生物黑客”(biohacking)技术,还是关于你如何去优化、去提升你作为一个独立个体的表现?嗯,实际上,这正是我如何通过 Ketone-IQ 认识安德森(Andre)家族的渊源。克里斯·迪克森(Chris Dixon)当时是我们这一轮的领投人。嗯,我那时其实是想弄清楚,我们到底该如何通过“工程化”的手段,去设计并实现更好的人类大脑表现,以及更好的人类整体体能与机能表现。嗯,然后再顺着这个思路,你会在更大、更宏观的尺度上去思考这个问题,对吧?你该如何去影响一种文化?你该如何去影响整个社会?去组织一家公司、组织一家风险投资机构,甚至是去组织一个民族国家(nation state),最正确、最有效的方式到底是什么,对吧?这就好像是最大规模、最高级别的“优化”过程。所以,嗯,所以我认为,这个世界上有一类人,他们就像是喜欢捣鼓新事物的“工匠”,或者像是充满好奇心的学生,又或者是纯粹的学者,他们就是非常纯粹地喜欢去研究、去弄清楚这些不同的系统到底是如何运作的。嗯,然后第二部分是,我认为随着你积累了一些实战的“战斗伤疤”和人生智慧,你会发现世界上其实只有极少数的几件事,是能够真正产生非常、非常好的复利效应的。所以,现在当我思考为什么风险投资(venture)和增长(growth)是一个非常有趣的、值得去探索和挑战的问题时,原因在于:管理 1 美元、管理 100 美元、管理 100 万美元,直到管理 10 亿美元,它们在某种程度上其实是同一个级别的困难程度,对吧?想要把 100 美元花得非常非常漂亮,是很难的。同样,想要把 1000 亿美元花得非常非常漂亮,也非常难。但是,它……你只需要一两个人,或者是三个人,就足够去管理那 100 块钱,或者去管理那 1000 亿美元,对吧?就像那些最顶尖、最优秀的投资者,他们就是那种拥有非常、非常强烈信念感的人,他们只是在下一些规模极大的赌注。嗯,所以,我认为这就是我们一直以来所倾向、所吸引我们去努力的方向。同时,我认为杰克(Jake)在如何规模化地扩大他的思想领导力(thought leadership)、他的文化领导力,以及他如何在越来越高的层级和越来越大的规模上,去召集和凝聚人们的能力方面,有着一种截然不同的独特视角。所以,我认为这就像是一种我们之间共享的层面,一种共享的野心,甚至可以说,在某种程度上是一种“傲慢”——因为我们认为,我们完全有能力在那个最高级别的舞台上参与博弈,去驾驭资本、去驾驭技术,去驾驭和引领文化。嗯,所以,如果这就是所谓的最终目标——也就是想要弄清楚自然界底层的运行规则、现实世界的底层规则到底是什么,嗯,以及开始撬动这些杠杆、运用这些杠杆最有效率的方法是什么。那么我认为,科学、计算机科学和物理学,这些构成了现实世界本质的基础设施。然后,资本是……是用来撬动人类社会和人类文明的杠杆。我认为 Anti Fund 相当独特的地方在于,在这样一个资本越来越充裕、注意力却越来越稀缺的世界上,能够控制人们的“心智份额”(mind share)变得愈发困难和稀缺。所以,最初的几个问题之一就像是:为什么杰克(Jake)是一个极其理想的合伙人?答案就是,在驾驭注意力、以及驱动和引领大众文化品味方面,你真的找不出一个比杰克·保罗(Jake Paul)更棒的合作伙伴了。所以,如果我们将这两大杠杆(资本与注意力)真正掌控得炉火纯青,也许我们就能控制世界了,对吧?就像是,或者我们就放手去试,看看有谁能拦得住我们。
Original English
or rules that govern yourself, a company, a society, right? So, if I think about um some of the things I've been interested in, whether it's biohacking, how do you optimize your your your singular person? Um actually, that's how I got to know the Andre family with with Keton IQ. Chris Dixon was our lead investor. Um I wanted to figure out how we could engineer better brain performance, human performance. Um and then you think about at the like the larger scales, right? How do you impact culture? How do you impact society? What is the right way to organize a company, organize a venture firm, organize a nation state, right? Like that's like the largest scale of optimization. So um so I think there's like a tinkerer or or like a student or an academic that just likes just figuring out the different systems. Um and then the second part is I think with a little bit of battle scars and wisdom just like fewer things that just compound really really well. So now I think about why venture and growth is a very interesting uh problem to play with is that managing $1 to $100 to a million dollars to a billion dollars is kind of the same level of hard, right? It's like hard to spend $100 really well. It's hard to spend hundred billion dollars really well, but it it's you only need like one or two people or three people to manage a hundred bucks or a hundred billion bucks, right? Like those are the best investors are just like really really strong conviction folks who just are making big bets. Um, so that's where I think we've gravitated towards and I think Jake has a different lens on how he can scale his thought leadership and cultural leadership and his um ability to convene and bring people together at the higher and higher scales. So I think that's like a shared level of just like shared ambition and and maybe arrogance in terms of we think we can play at that those highest levels of wielding capital, wielding technology, wielding wielding culture. Um so if that is like the end point of just like okay what are the underlying rules of nature rules of reality um what's the most efficient way to start pulling and playing with those levers so I think science computer science physics are foundational to just the nature of reality and then capital are is the lever of of of like human society and civilization and I think where anti-und has been quite unique is that in a world where there's more and more capital is attention more scarce is be able to control mind share more scarce so one of the original questions like why is Jake like an ideal partner it's like you you really can't name a better partner than Jake Paul in terms of wielding attention and driving cultural taste so if we can really master those two lovers maybe we can control the world right like or let's just try and have someone stop us
AI-Maxing 与 Looks-Maxing:在 AGI 时代的生存法则
Speaker B: 是的,之前有一条非常出名的推文,内容大概是:如果你很聪明,那就转向让自己变得“火辣”或者外表出众;或者,你知道,如果你如果你专注于智力层面,那你就……呃,转而去获得、去掌握运用注意力的能力。你之前写过一篇博客文章,里面提到……你知道,未来只会有两份工作:“AI 极限提升”(AI maxing)和“颜值极限提升”(looks maxing)。你不如来详细聊聊这个话题?
Original English
yeah there was a famous tweet of if if you're smart, pivot to being hot or, you know, if if you're if you're focused on intelligence, you know, uh pivot to being, you know, willing attention. You you had this blog post of uh you know, there's two jobs, AI maxing and and looks maxing. Why don't you talk about that?
Speaker A: 呃,好的。不,我认为这……嗯,我认为这其实是千真万确的。嗯,就是说,唯一真正重要的事情是,如果我们假设……假设我们已经相当程度地接受了 AGI(通用人工智能)即将来临的“红色药丸”设定,嗯,那么智力将仅仅会通过算力(compute)的分配来进行衡量和输出。嗯,在那种情况下,真正起作用的是什么呢?第一,就是你与他人之间建立关系的能力。我认为“颜值提升”(looks maxing)其实是一个相当狭隘的焦点,它主要关注的是……你知道的,外表确实很重要,而且人们……人们就是喜欢那些看起来顺眼、五官对称、健康的人,这无可厚非。嗯,但我认为这不仅仅是关于长相。它关乎的是你的气场(vibe)、你展现个人魅力以及与他人产生互动和共鸣的能力。所以,在未来,这将成为一项极其重要的技能组合。你能不能就是比其他人拥有更好的气场?而且我认为,在风险投资领域,对吧?比如,我想,我想你们安德森·霍洛维茨(Andreessen Horowitz)在媒体战略方面所做的事情,我的意思是,你们简直就是完美地在风险投资界执行着“颜值提升”(lookmaxing)的策略,从本质上讲,对吧?就像你们拥有自己专属的宣传机器,不断地向外界输出你们对这个世界的观点和愿景。嗯,然后第二部分是,这就像是……好吧,如果你没有……也许你无法在“气场”和个人魅力上拉满,那么你就必须成为那个最擅长驾驭和运用智力的人。所以,你所需要做的,就是去摆弄那些代码编解码器,一整天都泡在电脑前,然后在这个……在另一方面,去拼命锻炼身体,保证充足的睡眠,并且尽己所能去提升颜值。这样一来,你就把一切都覆盖到位了。如果你现在是 22 岁,就像今天刚刚大学毕业一样,但是在 2026 年,嗯,在如何分配你想要花费的时间方面,那会是一幅怎样的图景?
Original English
Uh yeah. No, I think it's um I think it's actually true. um which is that the only thing that really will matter is that if we assume that like we're pretty AGI pilled um intelligence is just going to be metered out through compute um then what matters then it's like one like your relationship with people and I think looks maxing is like a pretty narrow focus on like you know the physical appearance matters and like people like people that look good and symmetric and healthy so fine. Um, but I think it's beyond just looks. It's like your vibe, your your ability to just be charismatic and engage with people. So, that's like an important skill set in the future. Can you just have better vibes than everyone else? And I think with venture, right? Like I think I think what you've done with the media strategy for Andre and Horowitz, I mean, you guys are literally executing on lookmaxing the VC world essentially, right? like you guys have your own propaganda arm just pushing out your view of the world. Um, and then the second part is that like okay, if you don't have maybe you're not maxing out on vibes, then you got to just be best at wielding intelligence. So all you got to do is like play with codecs and be on the computer all day long and then on this on the on the other side work out, sleep a lot and look max. Then you got everything covered. if you were 22, like just getting out of college today, but in 2026, um, what would that look like in terms of how you'd want to spend your time?
Jake: 我当时想,我们只是……我们当时刚好顺路经过斯坦福大学,而杰克(Jake)准备重返大学校园,而且,呃,所以那可能是一个他实际上可以去认真考虑的答案。嗯,是的,我其实很想在斯坦福大学橄榄球队打球。所以,走着瞧吧,看看会发生什么。
Original English
I was, we're just, we we were just stopping by Stanford and Jake's going to go back to college and, uh, so that might be an answer that he can actually think about. Um, yeah, I want to play on the Stanford football team actually. So, we'll see what happens.
Speaker B: 他打算,呃,在斯坦福球队待上一年,然后被克利夫兰布朗队(Cleveland Browns)选中。这肯定会发生的。冲吧!
Original English
He's going to do, uh, one year on the Stanford team and then get drafted the Cleveland Browns. It's happening. Let's go.
回归硬核技术:为什么数学和计算机科学依然是王道
Speaker A: 嗯,实际上,我骨子里还是比较“老派”(old school)的,在这种意义上,就像……而且我想在我的职业生涯早期,我就已经看到了这种苗头,当时大家觉得,哦,如果计算机科学和数学都被自动化了,那你就完全没必要再去学这些枯燥的东西了,直接去搞点文化相关的、或者其他那些偏感性的“模糊”学问就好了。嗯,但我恰恰相反,我会选择越来越深、不断深入地去真正理解数学,呃,去真正理解计算机科学。因为只有当你真正从底层逻辑上搞清楚了那些,呃,那些大型语言模型到底是如何运作的,你才能够真正在现实中去驾驭它们,并且比别人更好地去向它们提供提示词(prompt)。所以,实际上,我正在加倍押注这个观点,那就是,没错,去把数学学得极其出色,去把计算机科学学得无比精通,对吧?就像那些正在引领这些尖端行业的人,他们全都是数学竞赛的冠军级别的存在,对吧?就像 Scott Woo 以及所有那些伙计们,他们在这些硬核领域都简直是极其硬核和硬核的。而且你知道,你知道的,几个月前我们还在他们的办公室里跟 Scott 聚在一块儿闲聊。所以,你必须要变得在技术上极其卓越。
Original English
Um I'm actually like old school in the sense that like and I think I've saw that earlier in my career where like oh is if computer science and math is automated then you don't need to study this stuff and just do like cultural or other fuzzy stuff. Um, I would just go deeper and deeper into actually understanding math, uh, actually understanding computer science because if you actually know underlying how uh, these large language models are actually working, you actually can wield them and prompt them better. So, I'm actually like doubling down that yes, like get really good at math, get really good at computer science, right? Like the people that are leading these industries are like math champions, right? like Scott Woo and all these guys are just hardcore at that stuff. And you know, you know, we were hanging out with Scott at at their office a couple months back. So, you to get technically brilliant.
Speaker B: “AI 极限提升”(AI maxing)的某种变体,基本上就等同于把你自己的智商(IQ)提升到极限,并把你的情商(EQ)也提升到极限,对吧?这就好像是换了另一种更简单明了的表述方式。而像“颜值极限提升”(looks maxing)和某种程度上的极限追求,仅仅只是目前在特定文化圈层里更加流行、更具邪典感(cult-like)的时代词汇罢了。你会选择创办一家公司吗?你会选择加入 Anthropic 或者 OpenAI 吗,还是……
Original English
A version of AI like maxing is basically just max your IQ and max your EQ, right? Like that's another just like a simpler way to put it. And like looks maxing and a maxaxing are just like the more cult like currently cultural relevant terms for it. Would you start a company? would you join anthropic or open AI or
Speaker A: 你只需要去跟那些尽你所能找到的最聪明、最具野心的人结成盟友,结成一伙,而这既可能意味着创办你自己的初创公司,也可能意味着去加入 OpenAI。嗯,而且我认为……但我认为最重要的事情是,去跟那些志同道合、充满野心的人组队,他们会不断地鞭策你,逼迫你成为最好版本的自己。所以,如果那是一家公司,那就放手去干,我们也会……就像杰克(Jake)和我都会在背后支持你。如果那意味着去加入 OpenAI、Cognition,或者是这些之中任何一家真正、真正保持着超高速增长的顶级公司,这样你就可以在亲自跳入深水区之前先学到一点东西、积累一些经验,那这也是极好的。嗯,但我始终认为,最核心、最关键的事情就是,去跟那些极其、极其聪明且富有野心的人混在一起,组建团队,然后并肩作战、共同成长。我不是做技术出身的,所以我认为这对我来说会是一条更艰难的道路,但我认为……呃,我可能还是会尝试在大学毕业后就直接进入风险投资(VC)领域。
Original English
you just got to gang up with the smartest most ambitious people possible and that could either be your own startup or it could be joining open AI. Um and I think but I think the most important thing is like team up with like-minded ambitious people that will push you to be the best version of yourself. So if that's a company then go let's and we'll like Jake and I will back you. If it's joining OpenAI, Cognition, some of these like really really high growth companies so you can learn a little bit before you jump into the deep end yourself, that's also great. Um, but I think the most important thing is just get with really really smart, ambitious people and team up and and grow together. I'm not technical, so I think there would be a harder place for me, but I think I would uh probably try to be in VC coming out of college.
Jake: 还有,没错,如果我能在斯坦福大学建立起很多人脉、建立起很多极佳的联系的话,我的兄弟们,我希望能作为种子轮投资人,去投资他们那些……嗯,那些堪称天才般的伟大想法。但是……
Original English
And yeah, hopefully if I made a lot of good connections at Stanford, I my buddies that I would seed seed their um genius ideas. But
Speaker A: 千万不要看轻你自己。就像我们看到的,杰克当时正在用他的 MacBook 疯狂敲键盘,然后……
Original English
don't cut yourself short. like we had Jake was on his like MacBooking and
Jake: 对啊,我的 GitHub 可是非常活跃的,所以看看那个 GitHub,盯紧他……盯紧他的代码提交记录(commits)。
Original English
yeah I got my GitHub's popping so that GitHub and watch his his his commits.
新时代的媒体与创作者游戏手册
Speaker B: 好吧,我本来是想问,如果你今天——在 2026 年——正好 22 岁,或者是 18 岁,你还能照搬那套相同的成功剧本吗?或者说,关于你以前……你知道,在你更年轻的时候,在 YouTube 或者是那些新兴平台上所做的事情,其中有没有什么是……比如,放到今天用同样的方式就根本行不通了,你必须要去寻找、去发掘一套全新的……就像在我看来,对我来说,有一点是很显而易见的,那就是你知道的,在拳击这项运动里,你只需要成为世界上最强的那个就行了。你只需要击倒你面前的对手。但是,说到在某种意义上的创作者领域(creator space),到底什么是行之有效的,作为一个圈外人,似乎就并没有那么一目了然了。所以,我很好奇,那种同样模式的媒体运营剧本(media playbook),在……你知道,在 10 年、15 年之后的今天,是否依然奏效,或者……
Original English
Well, I was going to ask if you were 22 today in 2026 or 18 even, could you run the same playbook or is there something about what you did um you know on YouTube or or sort of these new platforms when you were younger that is like wouldn't work in the same way today and you'd have to have find a new like to me to me it's obvious you know boxing you just got to be the best in the world. You got to beat the other person but in terms of what works on sort of the creator space it doesn't seem to be as an outsider as obvious. And so I'm curious if the same kind of media playbook would have worked, you know, 10, 15 years later or
Jake: 这就是……不,我的意思是,我……我……我真的不认为它还会奏效。我认为只有极少数人……嗯,你知道,在媒体这一端、在内容创作领域能够真正实现突破的人已经非常少了。想要实现增长变得艰难得多,很多……
Original English
it's No, I mean I I I don't think it would. I think there's very few um you know, people breaking through on the media side of things. It's a lot harder to grow, a lot
破局与积累:保持长红的秘诀
Jake Paul: 现在的环境,想要积累粉丝、成为知名品牌并跻身顶流,要难得多。你知道,你几乎必须从一开始就入场。这就是为什么你会看到,在社交媒体顶层真正能坚持下来的品牌,就只有我、Mr. Beast 和我哥哥,真的没有其他人了。
Original English
Jake Paul: harder to amass a following and to be a known brand and to rise to the top. You know, you kind of had to be there from the start. And that's why you really see with brands that have stuck around at the highest level in social media, it's me, Mr. Beast, and my brother, and there's really no one else.
Speaker A: 对于那些不太熟悉你的人来说,你的洞察是什么?你当时做了什么如此新颖的事情,能在这么短的时间内积累起这么庞大的受众?
Original English
Speaker A: Um, and what was your for people who are not as familiar, like what was your insight in terms like what were you doing that was so new or that amassed such an audience so quickly?
Jake Paul: 是的,我认为很大一部分原因是——我觉得你必须具备娱乐性。我和我哥哥当时就是这么做的,每天都发布大概15分钟长的视频,而这往往需要花整整一天来拍摄。所以首先也是最重要的一点就是努力,以及其中的娱乐性。其次,我认为是通过不同的人设来实现多元化。我基本上创造了一个每天更新的真人秀,把所有这些人都拉进来,各种疯狂的事情不断发生,这在当时是非常前沿的。然后就是要始终保持前瞻性,了解什么是有效的、有什么趋势。比如,“好吧,我们来写首说唱歌曲吧”,然后突然之间,它就成了这一代年轻人的神曲之一,孩子们对每句歌词都倒背如流。你就会觉得,“哦,音乐这条路走得通,那我们多做几首歌吧。我们来做张完整的专辑吧。我们来做张圣诞专辑吧。”所以这就如同不断地进行微小迭代,但涵盖了娱乐的方方面面。有歌曲,有喜剧,我还会拍一些恐怖视频,融入恐惧的元素。接着突然之间,我又进军了体育界,也就是拳击,那是娱乐的另一个完整面。因此,我认为现代的娱乐明星必须什么都会。
Original English
Jake Paul: Yeah, I think um a lot of it was I mean I think you just have to be entertaining and me and my brother were doing that posting every single day like 15-minute videos that were that took the whole day to film. So just effort first and foremost the entertainment in it. Um and then I think diversifying with like characters. So, I basically created like a daily reality show with all of these people on it and all these crazy things happening and that was cutting edge at the time. Um, and then just always being the visionary of like what's working, what trends, you know, okay, let's make a rap song and then all of a sudden it's like one of the generational anthems of this of, you know, younger kids know every single word of it. It's like, oh, music worked. Okay, let's make more songs. Let's make a whole album. Let's make a Christmas album. Um, so constantly just like bits of iteration, but you know, spanning the full spectrum of entertainment. So it was like songs, comedy, I would make like scary videos, you know, have the fear aspect of it. Then all of a sudden I'm going into athleticism which is boxing and that whole side of entertainment as well. And so I think the modern-day entertainers have to do it all.
数据分析 vs. 创意直觉
Speaker A: 我们去了 Mr. Beast 在北卡罗来纳州的地方,也就是 Jimmy 的基地。他带我们参观了一下,向我们展示了整个运营过程有多么重数据分析。相比之下,你的运营模式是不是更偏向艺术、创意或者更具自发性?比如“我们随便搞搞看会有什么结果”,还是说,在决定要把时间花在什么上面、具体要做什么时,你和 Beast 的团队有什么不同?
Original English
Speaker A: We went to Mr. Beast's um sort of place in North Carolina, Jimmy's place rather, and he uh sort of gave us a tour and he was showing how just analytical the whole operation is. Yeah. Was much yours much more kind of artistic or creative or emergent in terms of like oh let's just [__] around and find out or like how did you in terms of like what to spend time on what to do in comparison to something like beast operation.
Jake Paul: 是的,我觉得两者有相似之处。但 Jimmy 是个“数据控”,极其重视分析。我的模式绝对也有分析的成分,但在做事方式上远没达到 Jimmy 那个层级。我的模式更偏向创意,以娱乐为核心,就像你说的,更凭感觉。不过这也正是为什么 Jimmy 能在 YouTube 上把数据拉满,穷尽一切小细节去破解算法的原因。
Original English
Jake Paul: Yeah, I think um it's it's similar, but I think Jimmy is like a numbers guy and is super analytical and uh mine is definitely analytical, but not at the level that Jimmy is with with how he does things. And uh mine is more creative, like entertainment focused and just like kind of like a feeling thing like you're saying. Uh, but that's why, you know, Jimmy just maxed out the numbers on on YouTube and just did every little thing possible to hack the algorithm.
昙花一现与长盛不衰的较量
Speaker A: 这很有趣,因为有很多人红极一时,但缺乏持久力。而你刚才提到,你、你哥哥还有 Jimmy 是真正脱颖而出的人。我很好奇,为什么有些人只能火一段时间?我听说过他们,他们可能在 TikTok 或某个平台上活跃,但几年后我就再也听不到他们的消息了。就像……
Original English
Speaker A: It's interesting because there are a lot of people who will get big but not be super durable, whereas you you just mentioned you and your brother and Jimmy is the ones that really stuck out. And I'm curious why some people get big for a period of time, but and I'll hear hear about them. They're being on Tik Tok, they be on some platform, but I I don't hear about them years later. Like it's
Jake Paul: 是的,我见过这个圈子里最初的那些顶级明星,现在都不见踪影了。这很奇怪,真的非常奇怪。早年有个叫 Magcon 的团体,他们就像是互联网世界的贾斯汀·比伯。实际上 Shawn Mendes 就是从那里出来的,他显然是其中真正大红大紫的一个。但这真的很有意思。我觉得人们可能没有那种韧性。他们对工作、做内容、转战新平台感到厌倦,或者失去了动力,不管是什么原因。我认为那些真正注定要吃这碗饭、热爱它并且有天赋的人,才是能走得更远的人。我觉得你几乎必须去多元化发展。比如我们涉足了政治、商业、品牌建设,这样你就会开始拥有一批因为各种不同原因而关注你的受众。有些人喜欢我在牧场拍的 YouTube 视频,他们只知道这个,但我也参加了 A16Z 的播客,现在科技圈的人也听说了我在做的事情,不过他们可能不会看我的 TikTok。所以我在做所有这些不同的事情,在所有这些不同的圈子里培养受众。我认为这就是关键。然后我觉得还要懂得如何将流量变现、如何赚钱。我认为这也是我们能生存下来的原因之一,因为我觉得这个圈子里有很多人根本不知道怎么真正把钱赚到手。他们可能有很多粉丝,但没有现金,而现金为王。所以,我认为这是我们在网红圈顶端屹立不倒——我都不知道有多少年了,13还是14年——的另一个非常重要的原因。
Original English
Jake Paul: Yeah, I've seen the the biggest stars in the space from like day one just not stick around anymore. It's weird. It's really weird. There's a group called Magcon back in the day. They were like the Justin Bers of the internet world. And actually Shawn Mendes like spun out of there. He was the one that's like obviously made it really big. But it's just interesting. I think people maybe don't have that resiliency. they get tired of working or making content or going to the new platform or, you know, lose motivation, whatever it might be. And I think the people who are like truly destined to do this and love doing it um and that are talented at it are the ones that have lasted longer. And I think you almost have to um yeah diversify like we've gotten into politics, business, growing brands, and so you start to have this audience um that follows you for multiple different things. Some people love my ranch YouTube videos and like only know about that and don't even but I also have I'm on a A16Z podcast where like now people in the tech world are hearing about what I'm doing but they probably won't watch my Tik Toks. So I'm doing all these different things and growing audiences in all of these different worlds. And um I think that's been the key. And then I think also knowing how to monetize it and make money. And I think that's been a reason for us to continue to exist because I think a lot of people in the space don't know how to actually pull cash out. They could have a lot of followers but not the cash and you cash is king. So, I think that's been another uh very important reason for the I don't even know 13 14 years of being at the top of the influencer game.
Speaker C: 是的。在我看来,Jake 本身就是一个创业项目,而在创投圈,一切都遵循幂律分布。对吧。而且我认为 Jake 实际上已经达到了逃逸速度。所以我觉得在当前这个充满 AI 生成角色和无尽噪音的新时代,Jake 会变得更加强大。因为未来会有大量的 AI 生成内容,而你从小看到大、喜欢并一直支持或讨厌的那些人,也就是那一代人,现在将接替那些逐渐老去的“婴儿潮一代”的位置。我觉得这种复合效应,就像 OpenAI 和 Anthropic 的迭代速度一样,会越来越快。所以我对未来的发展感到非常兴奋,因为这基本上就像是一场“名人版生存大挑战”,对吧?真的是所有人都淘汰了,只剩下少数几个天选之子。而且如果你将这种指数级增长推演下去,我觉得这几个天选之子注定会成为未来的亿万甚至万亿富翁,因为能让你真正关心的真人会越来越少。而且我觉得,如果把 Jake 和 Logan 与 Mr. Beast 做个对比——我想怎么说就怎么说吧——我觉得 Mr. Beast 太注重量化和分析了,以至于 Jimmy 本人是否出现在视频里都没那么重要。你完全可以把他换成另一个游戏节目主持人。也许新人没那么流畅,但我也不认为 Jimmy 会觉得自己是一个非常自然天成的演员或角色。不过他在挑选内容形式方面的数据分析能力和品味确实极其强大。而我认为 Jake 之所以有很强的持久力,是因为你会去关注他的故事。我思考这个问题的一个角度是:如果 Jake 只需要说说话或者记录一下自己的生活就能获得大量播放量,而另一个人必须要烧掉一亿美元才能获得同样多的播放量,那我更想和谁合作?我认为谁拥有真正的技巧和个人魅力,而不是过度依赖外在噱头?我觉得这就是一个衡量标准。你如何用数据分析的视角、结构化的视角,去逆向拆解 Jake 是如何取得今天的成就的……
Original English
Speaker C: Yeah. I I think to me Jake is a startup in of himself and in startup land, right, it's all power law. Yeah. And I think essentially Jake has hit escape velocity. So, I think I think Jake gets even more powerful in this new era of AI generated characters and and just infinite noise because you'll have a lot of AI generated content and the people that you grew up watching, loving and just supporting or hating as as a child and like that generation is now going to take over from like the boomers who are going to be dying off and all of that. Um, I think you compound just like an open AI and Enthropic are compounding even faster. So that's sort of like I'm just kind of excited just on the on the path forward because it's basically like celebrity survivor battle, right? Like literally everyone has died off except for like the predestined few. And I think the predestined feud literally should be like the future billionaire trillionaires if you just extrapolate out that exponential because there's gonna be fewer real people that like you like care about. And I think where I would almost like juxtapose Jake and Logan with like a Mr. Beast and I don't I mean whatever I'll just I'll just say it as like I feel like Mr. Beast is like so quantitative and analytical that it doesn't matter if Jimmy's in the video or not. Like swap him out for another, you know, game show host. Maybe they're not as smooth, but I don't think Jimmy would say that he's even that smooth of a natural like actor or character, but like his analytics and his taste in terms of selecting the content format is very very strong. where I think Jake has a lot of durability is that like you you like follow his story. Like you I guess like one way I think about it is that like if Jake can just talk and get a bunch of views or just live his life and get a bunch of views and someone has to light $100 million on fire to get a bunch of views, who do I want to be partners with? Who do who do I think has true skill and true charisma um without overly calling other people? But like I think that is like a measure in terms of like how do you take like an analytical lens and like a structural lens to how do you backward engineer what has Jake has been able to accomplish
商业价值与时间回报
Speaker A: 说到这里,你刚才提到,人们需要弄清楚如何变现。你是如何从商业角度判断什么值得做、什么不值得做的?比如说,我不知道你是否已经演过电影长片,或者担任过非常重要的角色,你觉得你应该去尝试吗?还是觉得那是浪费时间?有一大堆活动,只要你愿意做,你能获得一些特殊的资源或机会。人们也可能会劝你去做。你是怎么看待这些的?
Original English
Speaker A: to that end you you said you know c people you need to figure out how to monetize how have you figured out what's worth doing from a business perspective of what's not worth doing like for example um I I don't know if you've been in feature films yet or had major major roles like should you be doing that or is that a waste of time like there's a whole set of activities that where you could do it you'd have some special access or opportunityities you do it. People might be telling you you should do it. How how do you think about that?
Jake Paul: 这是我们讨论和探索过的事情。比如,确实有演戏的机会摆在面前。但我考虑的是:这需要投入多少时间?回报率又是多少?比如,“我们能在这里赚多少钱?”参与的都有谁?这部作品会成功吗?我们喜欢这个剧本吗?还有就是存在搞砸的风险,万一票房扑街,所有人都会骂你。这种事经常发生。所以我觉得,是的,就是要保持专注,对吧?把拳击作为一切的核心,坚持很多年,还有内容创作,永远不要脱离你的老本行和
Original English
Jake Paul: That's something that we've talked about and explored. There's been opportunities on the table to act for example. But I think it's just like what was the time expenditure? What was the like return in terms of you know how much money are we making here? And then who are the people involved and is it going to perform well and do we like this script? And um there's the risk of of something going wrong and just like it flops at the box office and everyone shits on you. Like it happens all the time. So I think it's yeah just staying focused right like having the boxing as the core of of everything for many years and um and content and so never getting away from your bread and
保持专注与商业直觉
Speaker A:……保持极度专注,并拥有一支出色的团队来协助处理所有这些事情。但是,是的,我认为现在的事情必须达到能带来一两千万、甚至三千万的商业机会,我才会花时间去做。所以,我认为从商业角度来看,它是非常容易衡量的,你可以借此弄清楚它是否令人兴奋。此外,除了金钱和品牌建设之外,因为我已经做这行太久了,所以有些东西就像是直觉一样——比如这是一个好主意吗?是或不是?而且这通常是非常明显的。当然,我们也会有战略讨论,高层人员会聚在一起开会。有时候我会拍摄一些内容,但可能不会发布,因为这不符合我们的策略。所以,我们确实有专门的流程和团队来审查每一件事,也会进行讨论,这确实非常具有战略性。但很多时候,它也仅仅是基于直觉和即兴发挥。随着时间的推移,什么是好的机会会变得越来越明显。
Original English
Speaker A: butter and staying extremely focused on that and having a great teams around to to help with all of those things. Um, but yeah, I think things now have to be like 10, 20, 30 million opportunities for me to spend time on it. And so I think it's pretty measurable um from that side of things to the, you know, figure out if if it's exciting in that sense. Um, and then I think just on the besides the money thing and just brand building, I've just been doing it for so long that it's just like instinctual like is this a good idea? Yes or no? and it's pretty pretty obvious, but there are strategy talks and highlevel people that huddle around the board and um sometimes I'll film a piece of content and maybe not post it because it doesn't make sense. So there is like processes and teams that look at everything and conversations and it it is pretty strategic, but a lot of it also is just like instinctual and on the fly and it becomes more and more obvious as time goes on what the good opportunities are.
黑红也是红吗?
Interviewer:所以,所有的曝光都是好的曝光吗?或者这么说,所有的关注都是好的关注吗?当你们回顾自己经历过的一些争议性事件,或者看到其他人经历这些时,你认为他们之所以成功,是克服了这些负面事件的影响,还是恰恰因为导致这些事件的某种直觉?在这个全新的“注意力经济”时代,你是怎么看待这个问题的?
Original English
Interviewer: And is is all good press good good press or or or sorry is all all press good press or most attention good attention or when you look at some of the controversial moments that you guys have been through or that you see other people in through do you think that they uh have been successful in spite of those moments or because of the instinct that led to those moments or how do you think about in this new era of attention um yeah this question
Speaker A:我想说,并非所有的曝光都是好的曝光,对某些人来说是这样。但对我来说,是的。因为我能挺过来,而且……
Original English
Speaker A: I would say that not all press is good press um for certain people for me. Yes. Because I can like survive it and like
Interviewer:你是“反脆弱”的。
Original English
Interviewer: you're anti-fragile.
Speaker A:对。而且,你知道别人会怎么说吗?就像我的邻居,我在主流媒体上从一开始就被讨厌的第一个原因,就是因为我跳上了一辆新闻转播车。真的,那就是人们开始讨厌我的原因。他们就像是在说:“看看这个傻X。”然后我还在嘲笑新闻记者的鞋子。所以,这在当时看起来像是不好的曝光,但那确实是我在主流媒体上的第一个“高光时刻”。所以,我认为对某些人来说,所有的曝光都是好曝光,但我不认为这句话适用于所有人,也不是对所有人都有效。
Original English
Speaker A: Yeah. And just it's it's you know what are they going to say? Like the my neighbor like the first reason I was hated from the very beginning like on a ma in the mainstream was because I jumped on top of a news van. So it's like that that's seriously why people started hating me. They're like look at this douchebag. and I was like making fun of the news reporters shoes and it's like okay like it seemed like bad press at the time but like that was like my first like mainstream moment really um in the in the press and so um I think for certain people all press is good press but I don't think it's a saying that is good for for everybody and holds true for everybody
Jeff:你做的每件事都有风险,只要不承担致命的风险就行。比如,别把自己弄死,大概率也别进监狱。虽然有些人出狱后也能东山再起,但还是尽量别进监狱,别死。只要你敢于承担风险,进行计算过的赌博,并不断积累,你最终会取得好结果的。所以,我认为这就是我对那个问题的看法。我觉得大多数人只是太害怕了,不敢去做任何甚至值得媒体报道的事情。因此,我认为当你已经拥有一个平台时,是的,也许你可以更谨慎一点;但大多数人其实完全是无足轻重的,你需要做一些稍微有风险的事情,才能达到一个“有资格被封杀”的位置。大多数人甚至连被封杀的资格都没有,因为你根本就不存在。所以一般的建议就是,去体验更多,去做更多破事,因为你现在什么都不是,也许你能从一无所有中闯出名堂。
Original English
Jeff: everything you do has risk just Don't take fatal risk like just don't get yourself killed and probably and don't go to jail though people have come back from that but like don't go to jail don't die and as long as you take risks and calculated bets and keep compounding you'll eventually end up somewhere good. So I think that's like my take on that on that question which is that like I think most people are just too afraid to do anything that even warrants press. So, so like I think when you're already have a platform then yes maybe you can be a little bit more cautious but most people are just totally irrelevant like you need to do something a little bit risky to even get to a place to be cancelellable. Most people can't even be canceled because you didn't exist. So the the general advice like yo just live more and do more [ __ ] in general cuz you're nothing and you maybe can get out of nothing.
Speaker A:极限作死([ __ ] Max)。
Original English
Speaker A: [ __ ] Max.
Jeff:对,没错。另一种极限作死也很酷,是的。
Original English
Jeff: Yeah. Yeah. Another way [ __ ] max is is is cool too. Yeah.
直播文化的疯狂演变
Interviewer:我想通过分析几个人来了解这种新的媒体环境。你们能解释一下 clvicular(或 Clicker)吗?也就是说,他的才华是什么?是什么让他如此成功?对于像他这样的人,你们有什么建议?你们如何看待这种现象?
Original English
Interviewer: The um I want to understand this new media environment by analyzing a couple people. Can you guys explain clvicular as in why is what's his talent? What makes him so successful? What advice might you have for for for someone like that? Um, how do you make sense of it?
Speaker A:我的意思是,这很大程度上就像你刚才说的,也就是 Jeff 刚才说的,而且他在最高水平上做到了这一点。
Original English
Speaker A: I mean, I mean, it's kind of what you just said, what Jeff just said is, and he's doing it on the on the highest level.
Speaker A:这很有娱乐性。我之前说过一句话,而且我认为这在娱乐界是适用的,那就是:人们想看他们从未见过的东西。所以,他的内容非常新颖、新鲜、与众不同,甚至有些疯狂,但他说的很多事情都是真的。他的表达方式可能并不总是最好的,而且他非常具有攻击性。他不在乎这些,但他谈论了很多切中要害的话题。关于他的一切都公开在外面,所以你完全了解他。他毫不畏惧地展现最真实的自己,并且向世界完全暴露自己,我认为以前很少有人这样做过。这就是为什么我认为他取得了成功。当然,他也做了一些会引发负面新闻的事情,但你知道,好事不出门,坏事传千里。因此,这让他的个人品牌像野火一样蔓延,然后就变成了一个循环,他能够将其转化为实际的观看量,然后他继续这样运作下去。但是,是的,这确实非常疯狂。我认为直播文化非常有趣,但对社会来说可能不是最好的事情,因为有太多孩子在观看。实际上,我觉得我在 YouTube 上做的那些事情,就像是这种文化的最终形态。我对在某种程度上助长了这种趋势感到有些内疚,但在当时,我完全没有考虑到这些。或者说,好吧,我把疯狂的门槛设定在了这里,而现在,主播们必须每天直播好几个小时。为了保持观众的注意力,他们不得不做一些出格的破事。我认为这不是一个好的影响。但是,这显然很有娱乐性。所以,情况就是这样。
Original English
Speaker A: It's entertaining. I think I've I've had this saying that um I've used and I think it holds true in the world of entertainment is that people want to see something they've never seen before. And so, it's so new and fresh and different and kind of crazy, but a lot of the stuff he says is true. His delivery isn't always the the best or whatever and he is like very abrasive. doesn't care, but he's talking about a lot of relevant things and everything is out there about him so you fully know him and he's not afraid to be fully authentic and say exactly uh expose himself to the world and I don't think people have done that and and that's why I think he's he's been successful and then he's also doing things that generate bad press but it you know good news travels fast, bad news travels faster. So, it's growing his brand like wildfire and then it just turns into this like loop and he's able to convert it actually into views and then he he keeps on going and all of that. Um, but I yeah, it it is it is pretty wild and um I think the streaming culture is like really interesting and probably not the best for society because like there's so many of these kids watching and I actually feel like what I was doing on YouTube like this is the final iteration of it and um I feel bad for like sort of contributing to where this has gone but at time. I like never thought of that or like, okay, I set the bar here as crazy and now people have the streamers have to do it every day for multiple hours and to keep people's attention, they're having to like do out-of- pocket [ __ ] Um, which I don't think is like a good influence. Um, but there's obviously it's entertaining. So,
Interviewer:为了让那些不太熟悉他的人了解情况,根据我有限的观察,我的理解是:他是一个主播,他的一些内容是去俱乐部和女孩搭讪,进行一些非常幽默的对话;还有一些内容则专注于他提升颜值的过程(looks maxing journey),给出很多建议,做采访,还会说一些有些出格的话,或者用你的话来说,围绕人际关系、性别规范,或者就是如何让自己看起来更好而乱搞一通。他甚至在这方面投入了太多,以至于有一段时间传言说他可能无法生育或者类似的事情,不过我认为那已经不是真的了,我也记不太清了。我这样总结 Clicker 在做的事情准确吗?
Original English
Interviewer: and just to for people not as familiar, my understanding from my limited, you know, observations is he some of his content is well, he's a streamer and some of his content is him like going to the club and talking to girls and having very sort of humorous conversations and then some content is sort of focused on his looks maxing journey and just giving a lot of advice and doing interviews and kind of saying, you know, sort of out of pocket uh you sort of [ __ ] do your your term around sort of um relationships or gender norms or just sort of like, you know, um how to look much better. Um so much to the extent he's he's invested so much that there was rumors for a while that he may be um not able to have conceive or something that he may have um but I think that's no longer true. I I can't remember exactly. Is is that accurate summary of what Click like what is Clicker doing?
Speaker A:是的,我会说这很准确。需要注意的是,他确实非常具有争议性,比如在直播中吸毒,以及做一些诸如此类的疯狂举动。所以,是的。
Original English
Speaker A: Yeah, I would say that's accurate with the noting like um yeah, he's definitely like very controversial and like taking drugs on the stream and doing pretty crazy things like that. So, yeah.
Interviewer:是的,我的意思是他花了一些时间,比如他参加了 Jake 的第一次直播。他在现实生活中是什么样的人?
Original English
Interviewer: Yeah, he spent I mean he spent some time like he he he like joined Jake's first live stream ever. Like what was like in person? Like
Speaker A:我觉得他人挺好的。是的,我觉得他是个好人。不过,他在直播中绝对是非常疯狂的。而且你知道,作为一名以疯狂著称的艺人,我也是很疯狂的,我随时可以切换到那种状态。但是,如果连我都这么说的话,那他大概真的是相当疯狂了。
Original English
Speaker A: I thought he was nice. Yeah, thought he was a nice guy. definitely pretty wild on his stream though and and I'm wild, you know, as entertainer known as that. I can turn that on. But yeah, so if I like am saying that then it's probably pretty pretty wild.
Interviewer:是的。关于今天的直播文化,当你说你算是上一代演变的产物时,你认为这一切会走向何方?它会变得越来越疯狂吗?我们会看到新的形式吗?或者说,你如何设想这个由你部分创造出来的领域的未来?
Original English
Interviewer: Yeah. Is um streamer culture today you when you say you were sort of the previous evolution, where do you see it all going? Is it just going to get crazier and crazier? Are we going to sort of see new formats or how do you sort of envision the future of kind of like what you you know help helped create?
Speaker A:是的,我认为我们会看到新的内容形式,也会出现独特且与众不同的人。但我认为,现在身处其中并且是目前最大牌的主播,很可能将继续保持领先地位。所以,我不认为所有这些人物格局会发生太大的改变,但我确实认为事情会变得更加疯狂,稍微更疯狂一些。不过,这可能已经接近其顶峰了,因为现在的平台不允许播放某些内容,而且如果他们做了某些事情,他们就已经面临被平台封禁的风险。所以,考虑到现在正在发生的一些事情,我认为它可能已经处于巅峰状态了。
Original English
Speaker A: Yeah, I think we will see new formats and people pop up that are unique and different, but I I think that the players that are in it now and are the biggest now will likely remain the biggest. Um, and so I don't think it'll shift too much in terms of like all the personalities, but I do think things will get crazy, slightly crazier. Um, but I it's probably already near its peak because the platforms now like aren't allowing certain things to be streamed and they're already getting like, you know, deplatformed if they do certain things. So, I think it's probably uh at its at its peak right now with some of the things that are going on.
Interviewer:我的意思是,就像前面说的,你不能死,也不能进监狱,对吧?总有某个时刻,有人会踩过那条界线,然后轰的一声,你就达到了极限,那就是这些事情的最终结局。
Original English
Interviewer: I mean, talking about like you can't die, you can't go to jail, right? Like at some point someone's going to step on that and boom, you peak you that the end endame of that.
Speaker A:是的。我最近了解到有一个叫 Kick 的平台,它就像是一个更前卫的 Twitch。但是之后还有一个叫 Rumble 的平台,它是它的进一步激进版本。现在就是有各种不同的直播平台来承载这些内容。
Original English
Speaker A: Yeah. I recently learned that there's like uh that kick is like a Twitch but more edgy. Um but then there's like Rumble is like a even more edgy version of that. There's just like different streaming platforms for
应对争议与触底反弹
Interviewer: ……不同程度的争议性。
Original English
Interviewer: ...different levels of edgginess.
Jake: 是的,没错。
Original English
Jake: Yeah, exactly.
Interviewer: 顺着你的话,我们来谈谈关于争议的问题。当回顾那些你觉得最难以应对的事情,或者最重大的争议时刻,或者当其他人来找你说:“天哪,我卷入了这么大规模的丑闻”,你是如何从这些低谷中触底反弹的?或者当有人真的试图封杀你,而且他们还稍微得逞了一些时,遇到这种最艰难的时刻,你会建议人们如何重新振作起来?
Original English
Interviewer: Um to to your point, um would go on the controversy point for like when you look at some of the stuff that's been like the hardest for for you to handle or the biggest controversial moments or when other people come to you and are like, "Holy [ __ ] I'm in this, you know, massive scandal or how do you how have you like bounced back from that or how do you advise people to bounce back from just like the toughest where you're like people actually trying to cancel you and they're succeeding a little bit?"
Jake: 是的,我想是信仰和上帝吧。我认为上帝会把最艰难的战斗交给祂最重要的士兵。所以对我来说,在所有那些时刻,我都必须去学习一些东西,经历一些磨难,然后获得成长。而且总是在度过难关的另一边,一旦我走出了特定的处境,学到了很多东西等等,这些都会为我在人生中飞得更高、做更多事情做好准备。所以,嗯,我认为凡事发生必有其原因。是的,你不能把自己当作受害者,并且要知道,如果你能从另一边走出来,你会变得更强大,而这也会引导和成就一个更宏大、更美好的人生。
Original English
Jake: Yeah, I think faith and God I think God gives its toughest battles um to his most important soldiers. And so there's always for me in all of those moments I had to like learn something, go through something and grow. And it's always on the other side of it once I've gotten out of certain situations and learned a lot of things etc. It's prepared me to fly higher in life and do more things. And so, uh, I think everything happens for a reason. And, yeah, you can't like victimize yourself and know that if you come out on the other side of it, you will be stronger and that will lead and lend to a bigger and better life.
选择正确的使命与信念
Interviewer: 是的。Jeff,你觉得呢?
Original English
Interviewer: >> Yeah. Jeff, how about you?
Jeff: 我的意思是,我觉得 Jake 表达得非常好。无论是对某种更高力量的信仰,还是仅仅是你内心深处的信念,坚信你正在做的事情真正值得去争取、去战斗、去坚守,甚至像你说的,值得为之牺牲,对吧?所以,我认为这就是为什么选择正确的使命如此重要,对吧?比如,人们选择去做的很多事情,他们可能根本不在乎,对吧?就像如果你讨厌你的工作,但你仍然每周在上面投入40个甚至50个小时,而且你还因为这份工作受到攻击或批评,那么这就毫无信念可言了。所以,在某种意义上,如果你只是选择了正确的战斗去奋斗,并且因为你相信这个使命、相信这个信息而愿意承受那些明枪暗箭,这几乎就像是在帮你坚定那种信念,因为你实际上相信并且对你所奋斗的事业抱有信念。就像你知道的,我们投资了一些顶尖的、最受瞩目的 AI 公司,而这些都是我们能够涉及的一些话题。而且我认为尤其是 Jake 可以在这方面分享他的观点,对吧?如果人们正在经历那种备受瞩目的、比如社交媒体上的网暴、或者是诉讼和争议,我觉得 Jake 因为在一些最高层面上亲身经历过这些,他分享自己是如何应对的,对于我们交流和合作的那些创始人来说非常有帮助。嗯,但我认为这归根结底还是在于,我觉得如果他们相信自己正在履行的使命,对吧?就像如果你认为你正在创造有益的通用人工智能(AGI),或者你真心相信像核聚变能源或国防科技,并且认为让美国人拥有最好的武器系统是非常重要的事情——我们也认为这确实非常重要——那么如果你拥有那种确信自己所做的是正确的自我信念,你就会拥有为之战斗和奋斗的力量,这会让一切变得更容易。
Original English
Jeff: I mean, I think Jake puts it really, really nicely in terms of whether it's faith in like a higher power or just like a conviction in yourself that what you're doing is truly worth fighting for and battling for and and and standing and like dying for, right? So, I think it's like and that's why I think just choosing the right mission is so important, right? Like a lot of things that people choose to do, they probably do not care for, right? like if you hate your job and but you still putting you know 40 hours 50 hours a week on it and and you're like getting attacked or critiqued for it then like there's no conviction there. So, in some sense, if you just choose the right battles to fight for and you're willing to take those arrows because you believe in the mission, you believe in the message, that almost like helps you with that faith because like you you actually believe in in in and have conviction in what you're fighting for like you know, we're invested some of the top most high-profile AI companies and and and and those are some of the topics that were able to just like and I think especially Jake can like share his perspective on, right? if people are going through like really high-profile uh like hate on social media or litigation and controversy. I think Jake having lived through that at some of the highest levels and sharing that how he deals with it is like just super helpful for founders that we talk to and work with. Um but I think it just goes back to like I think if they believe in the mission they're doing, right? Like if you think that you're making beneficial AGI or you're really believe like fusion energy or defense tech and making Americans have the best weapon systems as really important which we think is really important then having that strength to fight and battle for that uh makes it easier if you have that self-conviction that what you're doing is correct.
Interviewer: 你知道,曾经有人问 Cler 类似这样的问题,嗯,你知道的,“看起来你对政治不太感兴趣。那是为什么呢?”然后(他/她)大概会回答说,“这对我追求颜值巅峰(looks maxing)的旅程没有帮助。”嗯,所以正如我所说的,你们几位是如何对待政治的,或者说为何不涉及政治?是的,你们几位是如何思考这个问题的?
Original English
Interviewer: >> You know someone once asked Cler something like um you know it seems like you're not that interested in politics. Why why is that? to say something like it doesn't help me with my looks maxing journey. Um so as I say how have you guys sort of approached politics or not approached politics or Yeah. How have you guys thought about that?
涉足政治与领导力
Jake: 是的,我认为,嗯,从我很小的时候起,帮助身边的人、成为一名领导者、并且就某些事情表达我的真实想法,就一直是我目标的一部分,也是我个人特质的一部分。而且我认为,当我处于这样一个拥有大量受众的位置上,并且作为一名美国人,我们都有权利拥有自己的观点并表达出来。那是这个国家最美好的事情之一。而且我认为,既然有这么多人关注我,我已经把表达我对所信仰之事的看法当作了自己的责任,并且希望能借此帮助其他人也理解,加深对政治以及正在发生的一些事情的了解。而且我相信,作为美国人,行使我们表达观点和发声的权利是很重要的。而且我就这样慢慢地,你知道,开始越来越公开地谈论它。我认为这也受到了我父亲的影响。他从小就非常关心政治。我一直参与其中,看在眼里,也一直在谈论它。而且我认为这是人生中最大的一场博弈。而且,嗯,我认为能够进入那些房间、和那些人交谈,并且去帮助他们,你知道的,帮助他们有可能赢得某些选举,不管是州长、总统还是参议员,这都非常有趣。所以,这一直是一件有趣且好玩的事情,而且我认为它确确实实对美国人民和社会产生了影响。
Original English
Jake: Yeah, I think um it's always been my goal and a part of who I am since I was younger is to like help the people around me um and to be a leader and to speak my mind on certain things. And I think when I'm in this position of having a large audience and as an American, we all have our right to our opinion and to voice our opinion. That's one of the most beautiful things about this country. And I think with a lot of people uh following me, I've taken it upon myself to speak my mind on what I believe in and to um hopefully help others understand as well and grow a deeper understanding of politics and some of the things that are going on. And I believe it's important as American to exercise that right to our opinion and to voice our opinion. And I've just slowly, you know, started to talk more and more about it openly. And I think it comes from my dad as well. He was very political growing up. And I've always been involved in it and seeing it and talking about it. And I think it's the biggest game in life. And um I think it's interesting to be in those rooms and to talk to those people and to uh help them, you know, potentially win um certain elections, whether that's governor or president or senator. So, it's just been interesting and fun and I think it really truly does make an impact to the American people and society.
Jeff: 我只是想说,这也是我尊重 Jake 的一点,因为我知道公众视野中的很多人都太害怕涉足政治了,因为这不利于做生意,对吧?就像迈克尔·乔丹所说的,每个人都会买鞋之类的,就是那句名言。嗯,但我尊重 Jake 这一点,我们刚刚还在讨论这个话题,就像是你懂得,如果你真的有信念,就像是上帝或者你的信仰,它将会为你的那种信念带来充分的回报,对吧?对吧。而且我认为有一种说法是,像生活、你的家庭、你的文化、你的街区、你的社区,可以说是比仅仅在你账户后面多加几个零更重要的,对吧?就像到了某个阶段,你在金钱积累的游戏中赢了。你赢得了金钱游戏,然后问题就在于,你能不能真正为自己、你的孩子、你的邻居、你的社区创造一个更好的生活环境?嗯,而且这需要像 Jake 这样有勇气的人站出来说,“嘿,我没问题,我愿意承担一点点风险。”
Original English
Jeff: And I just gonna say that's one thing I respect about Jake because I know that a lot of people in the public eye are too afraid to step into politics because it's not good for business, right? Like Michael Jordan like everyone buys shoes or whatever like that that quote. >> Um but I respect that Jake and we just had conversations about this where it's like you know like if you actually have conviction like God or your faith will like pay full dividends for that conviction, right? Right. And I think there's and I think there's something to like life and your family and your culture, your neighborhood, your community is arguably more important than just like stacking more >> zeros behind your account, right? Like at a certain point like you win the money maxing game. You win the money game, then it's like can you actually create a better livelihood for yourself, your kids, your neighbors, your community? Um, and it takes courageous people like Jake to be like, "Hey, like I I'm okay to like take a little bit of risk."
Jake: 是的。也许会惹恼一部分人,但我真心相信这件事。这不是什么废话。这就是,这是他内心的某种深刻信念,他愿意为此牺牲金钱上的机会,或者仅仅是减少选择余地,因为在他的观点背后有真正的信仰和真正的信念。这就是,那这就是领导力真正的含义。
Original English
Jake: Yeah. And maybe piss off a segment of people, but I truly believe in this. It's not some BS. Like it's there's like there's a deep conviction that he will sacrifice >> monetary opportunity or just reduce optionality because there's true belief and true conviction behind his perspective. That's what that that is what leadership actually is.
Interviewer: 是的。所以,如果外面没有领导者,我们就彻底完蛋了。所以,我们需要人们站出来领导。你能想象有一天自己竞选某个民选职位吗?
Original English
Interviewer: Yeah. >> So, there's no leaders out there. We're totally screwed. So, we need people to step up and lead. >> Could you see yourself running someday >> for some sort of elected position?
Jake: 是的,我绝对能想象你参与其中。而且我认为它现在已经越来越成为一件正经事了。我觉得 Jeff 其实是六年前第一个谈论这件事的人,然后显然,特朗普总统在台上支持我竞选总统,然后我们在后台的时候,他说大概是,“我觉得你真的应该去竞选”等等。我只有在觉得自己是做这件事、是帮助这个国家的最佳人选时,才会想要参与其中。嗯,并且如果在对立面的某些其他人感觉不太适合这个国家,却似乎获得了支持时,嗯,我可能就会去参与,是的,去帮助美国人民,并且确保我们不会被卷入目前正在发生的这些什么社会主义、共产主义之类的烂摊子中,就像在纽约发生的那些愚蠢的事情一样。真蠢。是的,就是这样。嗯,这非常糟糕,而且这会导致,嗯,美国陷入一个非常非常糟糕的境地。所以如果发生了那样的事情,而我又有什么能帮忙的,那么,是的,我当然会想要参与其中,或者甚至可能仅仅是帮助推动一位候选人并支持他们。
Original English
Jake: >> Yeah, I could see you being involved for sure. And I think it's like become more and more of a thing. I think Jeff was the first person actually to like talk about it six years ago and then obviously President Trump like endorsed me on stage to run for president and then backstage was like, I think you should really do it, etc. I would only want to be involved in it if I was like the best person to do it. Um, and to help the the country. Um, and if some other people on the other side of things that weren't good for the country felt like they had traction, um, I would probably do it to, yeah, help the people of America and make sure we don't get wrapped up into this like whole socialist communist thing that's going on like in New York with mom don dummy. Mom dummy. Yeah, that's it. Um it's really bad and it will lead to um America being in a very very bad place. And so if something like that's going on and there's something I can do to help, then yeah, of course I'm going to want to get involved or even maybe just help push a candidate and support them.
Interviewer: 是的。所以,你花了大约前15年的时间,你知道,我们在谈论媒体、你知道的,嗯,拳击、嗯,科技。如果你要预测接下来的5到10年,嗯,除了在你现有的领域里明显会做得更大之外,你还可能将什么其他内容加入到你的储备中,嗯,那会是什么呢?
Original English
Interviewer: >> Yeah. So, you spent the first 15 years or so, you know, we talking about media, you know, uh, boxing, uh, tech. If you were to guess over the next 5 to 10 years, um, what's something else you might add to your repertoire, um, besides obviously going much bigger in the areas you're already in, what could that be?
Jake: 我可能会说,是的,最显而易见的一个、让我充满激情的肯定就是政治。而且这似乎,你知道,随着我年龄的增长也在不断加强,因为就像 Jeff 刚才说的,这是关乎我如何……好的,我们有钱了,我们有这些东西了,我该如何帮助这个世界并尽我的一份力量,而且我有这个勇气,我相信在这方面我有着正确的心态,也有正确的思考方式,去探寻真相而不仅仅是……
Original English
Jake: >> I would probably say, yeah, the the most like obvious one that I'm like super passionate about is is definitely politics. And that seems to, you know, grow as I get older as well because of what Jeff was saying is like, how do I, okay, we have the money, we have this stuff, like how do I help the world and do my part and I have the courage and I believe the right mindset on it and the right way to think about it and finding truth not only
深入探讨世界观与未来方向
Jake: 这种内在的自我要求,最终会成为我在现实世界中践行的一种准则。因此,我相信,我在这个问题上的很多看法、观点和思考,都是最接近真理的,我真的是在寻找对人民、对国家最好的东西,你知道的,为了给我的孩子们创造未来,如果我能在这方面有所帮助的话。而且我认为,我也知道我能做到,我知道我有一种非常、非常好的思考问题的方式。嗯,那么是的,我绝对会看到自己,在未来的10到15年里,肯定会在那个领域里发光发热。
Original English
Jake: within myself, but that becomes a practice out there in the world. And so I believe that a lot of my takes and opinions and thoughts on it are the ones closest to truth and really just finding what's best um for the people and for the country and um for you know creating the future for my kids and if I can be helpful in that and I think and I know I can and I know I have very a very good way of thinking about things. um then yeah I would definitely see myself in the next 10 to 15 years in that arena for sure.
Interviewer: 关于这个话题的最后一个问题,从宏观层面上来看,在那个领域,为了确保我们真的能走在正确的道路上,你最关心的一个话题,或者说最关心的一些话题是什么?
Original English
Interviewer: Last question on this topic high level what are the what's a topic or what are the topics that you care most about in in that arena that of making sure we really get right?
Jake: 是的,我的意思是,我认为教育是首要的。我认为现在的教育状况,就好像,它很糟糕。自从,你知道的,自20世纪20年代、30年代以来,教育就再也没有进行过改革,没有任何改变,而世界已经改变了这么多。我认为,在投资界你也能看到,你会看到一些这种新时代初创公司的涌现,它们专注于学校教育,嗯,有一家叫Alpha School的,我对他们正在做的事情印象非常深刻。我认为,创造那个未来,你几乎就像是在,你知道的,通过改变教育系统来种下一棵果树的种子,因为在30年、40年后,这个国家将会拥有更聪明的人,受过更好教育的人,而那种连锁反应,对社会的影响是如此之深,如此之大。我们也不想落后于其他国家。而且我认为,这同样也适用于金融领域。我认为目前年轻男性,甚至年轻女性面临的头号问题就是,他们该如何赚钱?他们去哪里赚钱?如果这种教育已经到位,你做好了准备,而且你真的在学校里学到了,比如说如何报税,而不是,你知道,去学那些该死的勾股定理,我、我认为,对美国人民来说,那将会是一个好得多的结果。而且,嗯,让我觉得很不可思议的是,像这样的东西,竟然没有在众多学科中被教授。因此,我相信,经济会因为更好的教育而更加繁荣。是的,这个单子还可以一直列下去。但是……
Original English
Jake: Yeah, I mean I think uh education first and foremost and I think it's like so it's it's bad. It hasn't been reformed since you know what the 1920s the 1930s there's been no change and the world has changed so much and I think there you see with you know being in the investing world you see some of these like newer aged startups that are focused on school popping up um what's the one alpha alpha school very like impressed with what they're doing and I think creating that future You're almost, you know, planting seeds of a fruit tree with changing the education system because then in 30, 40 years, the country is going to have a lot smarter people, a lot better educated people and that ripple effect just impacts society so much and in a massive way. And we also don't want to fall behind with other other countries. And I think it also lends itself to finance. And the number one problem I think that's out there right now with young men and young women even is like how do they make money? Where do they make money? And if that education is in place and you're prepared and you actually learn about maybe how to do taxes in school and not like about the [__] uh Pythagorean theorem, I I think that would be a much better outcome for the people of America. And um it's just wild to me that something like that isn't taught amongst many other things. And so I believe the economy would thrive more from education. And yeah, the list goes the list goes on. But
Jeff: 我的意思是,我觉得有一件很酷的事情,就是像“投资美国”账户,特朗普提到的那种账户。
Original English
Jeff: I mean, I think one thing that's cool is like the Invest America accounts, the Trump accounts.
Jeff: 我知道Jake正在这方面支持那边的团队。也许你想多谈一点关于那个的事。但我认为,就让下一代美国年轻人能够真正参与到发展最快的私营公司中来,让他们成为股东,成为美国创新成功的利益相关者而言,这真的、非常重要。对吧?这与教育紧密相连,对吧?说到Jake的观点,如果人们从小长到大,都不知道如何让自己的财富实现复利增长,对吧?就像我觉得,我、人们是应该了解勾股定理和一元二次方程。但是,是的,你其实更应该知道财富是如何……就像,他们不应该只学那些。那简直就是在占用我大脑的空间。
Original English
Jeff: I know that Jake is supporting the team there on that. Maybe you want to talk a little bit more about that. But I think in terms of allowing the next generation of young Americans actually participate with the fastest growing private companies and having them be a shareholder and a stakeholder in success of American innovation is really really important. Right? That ties into education, right? To to Jake's point, if people don't grow up knowing how to compound their money, right? Like I think it's I I people should know the Pythagorean theorem in the quadratic equation. But yes, you should know actually how like they shouldn't. It's literally taking up space in my brain.
Interviewer: 但是,像懂得如何……
Original English
Interviewer: But like knowing how
Jake: 而且我大脑的空间本来就不多了。好的。所以,
Original English
Jake: and I don't have a lot of space. Okay. So,
Jeff: 但是了解财富如何复利增长,以及它的运作方式,这真的非常重要。而且我认为,有了像特朗普提议的这种账户,让每一个小孩都能看到属于他们自己小小的股票投资组合,并意识到,嘿,金钱和投资就是这样运作的,这极其重要。
Original English
Jeff: but knowing how like wealth compounds and how is really important. And I think with like the Trump accounts, like having every little kid see their little stock portfolio and realizing, hey, like this is how money and investing works is super important.
教育、学历认证与人生选择
Interviewer: 既然说到这个,Jeff,如果你今天只有18岁,嗯,基于你现在所知道的一切,你会去上大学吗?或者说,你会建议别人去上大学吗?你是怎么看待这件事的?
Original English
Interviewer: To to that end, Jeff, if you were 18 today, um knowing what you know, would you go to college or like do you advise people to go to college? How do you think about that?
Jeff: 嗯,是的。我、我、我、我认为Peter Thiel在某种意义上有点虚伪,当他说,“不要去上大学”,而他自己却拥有斯坦福的本科学位,斯坦福法学院的学位,他拿到了所有的“徽章(学历认证)”,对吧?所以,不是,但我、但我认为他根本的观点是正确的。不过对我来说,就像,如果你没有其他任何“徽章”,那么获得一个“徽章”是很有用的,对吧?就像Jake可以不需要拥有受过高等教育的这种体制内“徽章”,因为作为一名内容创作者、一名运动员、一名媒体人物、一名艺人,他在自己所做的领域里已经成为了世界顶尖。但是,如果你不像Jake那样,那你就需要去,比如,获取一些外部的“徽章”,对吧?比如你必须去赢得一场科学竞赛,赢得一场数学比赛,如果碰巧,比如,你知道,你获得了进入哈佛的机会,那么去哈佛就是一个非常好的“徽章”,这说明,嘿,至少在某种外部验证者的眼里,你在某方面是很擅长的,对吧?嗯,所以对我来说,这就像是,你、你、我认为我们所有人都应该努力追求在某件事上成为世界上最好的,这可以成为最好的小提琴手。也可以成为最好的商人,成为最好的拳击手,或者最好的,比如说,我不知道,播客主持,或者只是最好的,比如,艺术家,或者是最好的,涂鸦者,对吧?但是就像,每个人都应该有某种上帝赋予的,比如,天赋,让你有潜力在世界上做到最好。然后第二点,如果有类似教育文凭这样的“徽章”能帮助你,比如进行验证,并给你那种自信,让你相信自己能够做到,我认为这其实也是非常有价值的。但是我认为,就比如教育内容而言,嗯,我认为这方面将会被改革,对吧?就像我认为教育体系将会发生改变。但我认为这种“徽章”认证体系是不会改变的。所以我的建议会是,就像,在你还是个孩子的时候去收集一些“徽章”,对吧?成为最好的YouTuber,或者去斯坦福、去哈佛,获得一些“徽章”,而那,我认为,会给你带来极大的自信。
Original English
Jeff: Um, yeah. I I I I think Peter Thiel in some sense is like kind of hypocritical when he's like, "Don't go to college where he had Stanford undergrad, Stanford Law School, he got all the badges, right?" So, not but I but I think underlying point is correct. But to me, like getting a badge is useful if you don't have any other badges, right? Like Jake could not have to have the institutional badge of being educated because he became world class at what he does as a content creator, an athlete, a media personality, an entertainer. But if you're not like Jake, then you need to like get some external badges, right? Like you got to win a science fair, win a math competition, and if happens to be like, you know, you get you go to Harvard, that's a really good badge to say like, hey, at some external validator that you're at least good at something, right? Um, so to me it's like you you I think all of us should try to aspire to be best in the world at something and it could be the best violin player. It could be the best business person, be the best boxer or the best like I don't know podcaster or just the best like artist or the best like doodler, right? But like everyone should have some god-given like talent to be potentially the best in the world at. And then two, if there's like education badges that help you like validate and give you that confidence that you can be, I think that's actually very valuable. But I think in terms of like the educational content, um I think that will be reformed there, right? Like I think the education system will change. But I think the badging system will not change. So my advice would be like collect some badges as a kid, right? become the best YouTuber or go to Stanford, go to Harvard, get some badges and that I think gives gives you a lot of confidence.
Jake: 是的。
Original English
Jake: Yeah.
Jeff: 为了能让你把下一件事当成一件真正的事业去对待。
Original English
Jeff: To like do the next thing like a real thing.
Interviewer: Jake,你有认真考虑过要去斯坦福吗?
Original English
Interviewer: Jake, are you seriously considered going to Stanford?
Jake: 我今天去了那里,我当时的反应是,这地方太美了。我们去了教堂,而且,嗯,是的,我不知道。我觉得这可能会很有趣,或者很有意思,但我、我、我肯定会,呃,我觉得这会对自己有帮助,因为我,我确实有进入NFL(美国职业橄榄球大联盟)的抱负。
Original English
Jake: I went there today and I was like this is beautiful. We went to the church and um yeah, I don't know. I think it could be funny or interesting, but I I I would definitely uh I think it would lend itself like I I do have NFL aspirations.
Interviewer: 哇哦。
Original English
Interviewer: Oh, wow.
Jake: 呃,在打完拳击之后,
Original English
Jake: Uh after boxing,
Jake: 我想打槽位外接手,所以我觉得,你知道,先去大学里积累那方面的经验会很好,这样我就能作为走读生(试训队员)加入斯坦福的球队了。这,是的,这,不过我是认真的。是的。好吧,这可能是你、你在播客里第一次提到这件事。所以,
Original English
Jake: I want to play slot receiver and so I think to, you know, get that experience in college first would be good so I could walk onto the Stanford team. It Yeah, it I'm being serious though. Yeah. Well, this might be the first podcast you you mention it. So,
Jake: 确实是第一次,而且就发生在今天。产生这个想法就是今天的事,因为我当时想,好吧,我原本想着我就直接去克利夫兰布朗队或者达拉斯牛仔队得了,但他们可能首先会想要看看我打球。所以,如果我先在大学里起步,嗯,在进入NFL之前,相对于那些更年轻、身材没那么高大的孩子们来说,能有一些优势,这可能会更好。
Original English
Jake: it is and it happened. The idea of it happened today because I was like, well, I was originally thinking I'll just go straight to the Cleveland Browns or Dallas Cowboys, but they're probably going to want to see me play first. And so, it might be better if I start off in college and um have a little bit of an advantage over the younger, not as big kids before going into the NFL.
关于反传统基金与创始人的品味
Interviewer: 那太不可思议了。嗯……嗯,我想用一些关于反传统基金(anti-fund)的话题来作为结束。嗯,Jeff,你刚才稍微谈到了一点关于创始人的品味(founder taste),它有多重要,以及真正拥有这种品味是多么的罕见。来谈谈这到底意味着什么,以及,以及你们是如何培养出这种品味的。
Original English
Interviewer: That's amazing. the um um I want to close on some anti-fund topics. Um Jeff, you talked a little bit about founder taste and how important it is and how how rare it is to actually have it. Talk about what it means and and how you guys have developed it.
Jeff: 我的意思是,我认为通过我们两人的经历,我的意思是,我想我记得,像我们早期和Jake的一些对话,比如Jake在他的职业生涯中遇到过一些最他妈奇怪、疯狂的皮条客、骗子那样的人,比如,你知道,16岁就去了好莱坞,就像直接被扔进了狼群里,对吧?所以我认为,像我在硅谷、斯坦福、Y Combinator一路走来,呃,我觉得我们只是经历过大量的、关于见识各种人、听取各种项目游说、做糟糕的交易、犯错误的实践和积累。嗯,所以我不……那里可能存在某种天赋、情商,或者识人的技巧,但我认为其中很大一部分可能仅仅就是大量的经历积累,对吧?就像,再说一次,也许回到我们最开始聊的话题,就像我想我还记得,当Jake 23、24岁的时候,我们重新聚在一起交流。感觉就像是,哦天哪,这家伙身上发生过大量事情的积累,处理过很多东西,而那些事情甚至是50岁的老人都从未处理过的,对吧?就像,哦,像诉讼啊,这笔商业交易啊,有人……
Original English
Jeff: I mean, I think through both our journeys, I mean, I think I remember like some of our early conversations with Jake, like Jake's met some of the most [__] weird, crazy hustler, scammy people through his career, like going, you know, 16 to Hollywood and just like getting thrown to the wolves, right? So I think and like me coming up in Silicon Valley, Stanford, Y Combinator, uh I think we just got a lot of reps at meeting people, getting pitched things, doing bad deals, making mistakes. Um so I don't there might be some talent or EQ or people reading skill, but I think a lot of it is probably just a ton of reps, right? Like, and again, maybe going full circle at the top, like I think I remember was like, you know, recatching up when Jake was 23, 24. It's like, oh man, this guy's like got a lot of reps on a lot of stuff that like 50-year old men never deal with, right? Just like, oh, like litigation, this business deal, someone
Interviewer: 是的。
Original English
Interviewer: Yeah.
Jeff: ……商业纠纷或者是成功,就像,对。就像他只是拥有过一段……就像他简直就是在以狗的寿命时间换算方式在生活(即比常人经历得快得多),对吧?就像我……感觉就像那是……Laura,呃,最近加入了,支持起Jake的,呃,家族办公室,并且,并且,并且,并且在运营它。我的意思是,我们在过去几个月里完成的事情的绝对数量,简直就像是,这可能相当于把整整两年的那些破事儿都压缩在了两个月里。嗯,呃,所以……所以我认为,那里存在着识人这方面的问题,但我认为归根结底还是在于,比如,好吧,嗯,他们有热情吗?有让他们相信自己为什么能在所选择追求的领域达到世界顶尖水平的理由吗?然后第二点,他们是否有足够的韧性和坚强的心智去承受大量的磨难……
Original English
Jeff: business issues or success like Right. Like just he just had a like he just like he lives in dog ears, right? Like I that's like I feel like that's Laura uh recently joined a standup Jake's uh family office and and and and running it. I mean it's like the amount of stuff that we've done in the last couple months is just like probably it's like two years worth of like [__] in like two months. Um uh so so I think there there's like that people reading aspect but I think it ultimately goes down to like okay um do they have a passion and like a reason to believe why they can be world class of what they choose to pursue and then two are they resilient and tough enough to eat a ton of
评估标准与背景调查
Guest: 是的,这两点就像是两个核心特质,我认为这在某种程度上是对智商和性格的评估。
Original English
Guest: Yeah, those are like the two like attributes and I think that's like, you know, some measure of IQ and then personality read
Guest: 而且就是,对,过往记录。你知道,还会依赖那些我们信任和尊重的人,来了解某些人的背景以及他们与这些人打交道的经历。所以我认为背景调查对我们来说也非常重要。举个例子,我们投资过一家类似国防科技的公司,我们就直接联系了 Palmer Luckey 的团队,问他们:“嘿,你们觉得这个团队怎么样?”所以我们总是会针对正在从事的特定领域,去向我们的网络进行咨询,事实证明这非常有效。
Original English
Guest: And and just yeah, track record, you know, and um leaning on on other people that we trust and respect for background um on certain people and their dealings with them. So I think reference checks are also very important for us. It's um yeah one of the companies we invested in like a defense tech we just like hit up Palmer Ly's team and we're like yeah what do you think of this group? Um so always referencing our our network for the certain categories of things that we're working on and that's proven to work really well.
孵化新公司与AI时代的挑战
Host: 你已经投资了一些标志性的公司。我们之前列举了其中一些。我们也会在节目文稿中放上很多。但你其实也孵化过公司,比如 Better。你能否想象自己未来会孵化更多这类你们拥有不公平优势的公司,就像你们在博彩等领域所做的那样?你们是怎么考虑这个问题的?
Original English
Host: You you've made investments in some iconic companies. We listed some of them earlier. We'll also put the you a bunch in the show notes, but you've also incubated, you know, getting better. Um could you could you see yourself incubating more uh companies where you have unfair advantage like you did in sort of uh you know betting or how do you think about that?
Guest: 是的,绝对会。我觉得,我们最近确实在琢磨一些当下可以去创办的项目。只是看着世界在当前这波人工智能浪潮下的演变,看着世界发生的改变以及所有这些事情。所以我们一直都有想法,而且你也知道,我们已经把其中一些公司发展到了能够很好地自我运转的阶段,比如 Better。我现在花在它上面的时间很有限,因为团队已经完全组建好了。所以我认为我们现在正经历一个动态的转变,现在有点像是有个空档,可能在这个当前的大环境下可以去创办和开启一些新事物,这绝对非常诱人。但是显然,现在发生的事情太多了,而且你知道,你可能刚创办一家公司,下周 OpenAI 或者 Claude 就把它复制出来了,然后你就有点自认倒霉了。
Original English
Guest: Yeah, definitely. I think um have been noodling on certain things to found currently um and just like seeing how the world is evolving with this current you know AI boom and just seeing the world change and all of this stuff and so there's been ideas and you know we've grown some of these companies so where they like run themselves like better for example and I spend a limited amount of time on um now because it's just the team is fully built out and so I think there is a dynamic shift happening for us right now where there's kind of an open slot to potentially found and start something new in this current landscape and it's definitely enticing um but obviously there's so much going on right now and you know you could launch a company and then you know open AAI or claw replicates it next week and um you're kind of [ __ ] out of luck.
创作者群体的商业觉醒
Host: 是的,完全同意。说个轶事,我们之前聊到了变现的需求。从我的观察来看,我看到创作者群体变得越来越聪明,对商业的理解也越来越深刻。比如有很多像你一样的人开始进入风险投资和私募股权领域。甚至像 Jimmy,他最初只是在做巧克力,现在他刚买了一家银行。他就像是意识到了:“嘿,我能从一个客户身上赚一块钱,也许我也能从一个客户身上赚几百块钱。”所以看到你们开始真正涉足构建软件产品和创立公司,我觉得人们对于价值究竟在哪里的认知正变得越来越深刻。我很高兴能看到这种趋势继续发展下去。
Original English
Host: Yeah, totally. I anecdote, we were talking earlier about the need to monetize. Anecdotally, I've I've seen the sort of creator class get a lot smarter and more sophisticated about, you know, we've number like yourself getting into venture, getting into private equity, but even, you know, Jimmy was originally making chocolate. Now he's just bought a bank. He's like, "Hey, I can make a dollar off a customer. Maybe I can make hundreds of dollars off a customer." And so you guys getting into actually building software product, you know, and companies sort of I feel like people are getting more sophisticated about where the value is and um I'm excited to see that trend continue.
Guest: 是的,谢谢你。我觉得随着我们变得更加成熟,去销售一些东西确实很酷。我就不说具体是哪些公司或者什么了,但我们想要玩一场更大的游戏。
Original English
Guest: Yeah, thank you. And yeah, I think as we become more sophisticated, yeah, it's like cool to sell, you know, I won't say like which companies or whatever, but like we want to play a bigger game.
Host: 是的,绝对是。并且推动人类的发展。
Original English
Host: Yeah, totally. and and shift humanity
Guest: 你知道,在做这些事情的同时。
Original English
Guest: w you know while doing that.
结尾
Host: 是的,我觉得这大概是个结束的好地方。
Original English
Host: Yeah, I think it's a good place to wrap.
Guest: 是的。
Original English
Guest: Yeah,
Host: Jake,Jeff,你们做的事情真的非常令人兴奋。我们很高兴能在一起共同投资一些公司,未来还会有更多合作。非常感谢你们来参加我们的播客。
Original English
Host: Jake, Jeff, you guys are doing something really exciting. We're excited to be co-investors in a number of companies together and more to come. Thanks so much for coming on the podcast.
Guest: 谢谢你,兄弟。
Original English
Guest: Thank you, man.