流媒体时代的数字危机:为什么我们依然需要实体介质的永久承诺 TED 2026-07-05

骨骼唱片:冷战阴影下的物理逆袭

你现在所看到的这种奇特物品,在世界历史上被称为**“骨骼唱片”**(Bone Music: 在废弃X光片上刻录的黑市唱片)。它是世界历史中一段极其有趣时期的独特产物。在那个时期,苏联政府严厉限制西方文化输入,严禁本国公民拥有或聆听爵士乐和摇滚乐等美国音乐。然而,苏联的年轻一代对这些音乐的渴望如此强烈,以至于他们发明了一种精妙的应对策略:通过在废弃的X光片上切割出声音纹路,来盗版录制美国唱片,许多唱片上甚至还完整保留着胸腔、骨骼等原始的X光图像。

尽管这些粗糙的唱片音质并不理想,但它们在视觉上极具冲击力,更重要的是,它为当时的苏联青年提供了一种获取、拥有并私下传播这些被禁音乐的物理载体。在今天这个数字化时代,骨骼唱片不仅是一个历史奇观,更是一个抵抗审查的强力符号,它促使我们重新审视当下以流媒体为主导的媒介消费方式。

段落之间必须包含逻辑衔接句。在反思了历史上的物理抗争之后,我们不得不面对当下由流媒体技术带来的全新现实与隐性缺失。

Original English What you're looking at right now is called "bone music." Bone music is a relic of a very interesting time in world history. A time when the governments of the Soviet Union restricted access to American music like jazz and rock ‘n’ roll so tightly that in many cases, they wouldn't even let their citizens own or listen to this music. Now the young people of the Soviet Union wanted to hear this music so badly that they figured out they could actually bootleg American records by cutting sound grooves into discarded X-ray plates, in many cases preserving the original image of the X-ray. Now these records, if you want to call them that, looked awesome. They didn't sound so good. I don't think you're particularly surprised to hear that, but they look cool. And that's important. And even more importantly, it allowed these young Soviets to hear this music and to own it and to distribute it to the people around them. Now if you’ve heard about bone music before today, you probably heard of it as like a historical curiosity, or maybe even a symbol of defiance against the censorship of the Soviet Union. And the truth is, bone music is both of those things. But in the age that we're living in right now, I think that the story of bone music gives us some things to think about in the way that we consume media in our own lives.

流媒体革命:便利背后的温水煮青蛙

流媒体革命(Streaming Revolution: 通过网络实时传输影音数据的分发模式)无疑给我们的生活带来了颠覆性的便利。曾经那些因发行量稀少而难以寻觅的冷门音乐,如今在流媒体平台上变得唾手可得,全球任何流派的艺术作品都能瞬间呈现在手机上。然而,这种无处不在的便利性也让我们失去了一些至关重要的东西。首先是实体介质带来的“物理体验感”,我们不再需要为了寻找一张心仪的唱片而去经历淘碟的冒险,也失去了将实体唱片收入个人收藏、并向朋友展示的互动乐趣。

此外,流媒体的商业模式也带来了产业失衡,创作者与艺术家在流媒体巨头和媒体大鳄的生态中难以获得合理的经济回报。更严重的是,算法推荐机制开始将同质化的内容反复喂给受众,进一步挤压了边缘化群体和少数族裔发声的空间。在这些显而易见的社会与经济问题之外,一个更为深远的危机正悄然逼近,那就是数字内容的永久性缺失。

在厘清了流媒体对日常体验与创作生态的侵蚀后,我们更需要从信息安全的维度,去探讨实体介质如何作为一种防线,抵御来自上层权力的任意抹除。

Original English I'm talking specifically about streaming media. The streaming revolution brought so many wonderful things into our lives. Suddenly, you didn't hear people talking about hard-to-find music because nothing was hard to find. Music from all over the world, any genre you wanted to listen to, was available instantly, right on your phone. That's a cool thing. And look, I love streaming media. I'm streaming movies, I'm streaming podcasts, I'm streaming TV, I'm making a piece of streaming media right now. But I do think that all this streaming creates some issues that we want to think about. First, I'm going to be honest with you, I'm a little nostalgic for the way things used to be. You know, I think we're missing something when we don't have the physical media. You know, we’re missing the adventures that we used to go on to find it. We’re missing getting it. We’re missing keeping it in our collections and showing it to our friends. That's big stuff. And I'm not the first person to say this, but artists and creators need to be fairly compensated for the art they create -- as well as the streaming companies and the media conglomerates making money, too. Everybody needs to be financially sustainable for this all to work. And it's also important to note that in this age where it seems like the algorithm is just feeding us the same stuff over and over again, we need to figure out how to amplify the voices of traditionally marginalized groups. All of this is very important. It's also not what I'm here to talk about today. I'm here today to talk about the power of physical media, and why it might be important for us to keep around as we move into our constantly evolving media landscape.

物理永存:重构对抗数字审查的防线

实体媒介承载着流媒体永远无法兑现的永久性承诺(Promise of Permanence: 媒介信息一旦固化在物理实体上便不依赖中央服务器而存在的特性)。回看冷战时期的苏联,美国音乐极大地启发了那里的年轻人,甚至在柏林墙倒塌时,许多人认为正是这些音乐激发了青年人对社会变革的想象力。试想一下,如果当时的媒体全部是数字化流媒体,苏联政府只需切断网络或服务器访问,就能瞬间彻底抹除这些影响。

在今天高度集中的媒体环境下,极少数的跨国媒体巨头拥有单方面决定内容生死的光纤掌控权,他们可以随时让某部作品从网络上彻底消失。无论是出于商业利益、政治审查,还是特定意识形态的控制,这种单方面的抹除在数字世界里易如反掌。而实体的CD、DVD、磁带或录像带,则把内容的拥有权牢牢保留在用户手中。物理载体分散在成千上万个家庭的货架上,极难被中心化地一次性消灭。

这种物理分散性对抗审查的价值,不仅体现在苏联青年的摇滚乐中,更在早期电影史的一场法律浩劫中得到了历史的实证。

Original English Physical media keeps the promise of permanence in a way that streaming simply cannot. So what do I mean by this? Well, let’s take our example of our Soviet kids, right? This American music meant so much to them that they took tremendous risks to get it and to get it out there to their friends. This music inspired them. So much so that when the Berlin Wall finally fell down, people started saying that it was the American music, as well as many other very important things, that caused these kids to look at the world and to imagine the changes that they wanted to see in their own societies. So imagine something: if all media was streaming back then, how easy would it have been for their governments or whoever to just shut off access to it? And in the world that we live in today, where so few actual people have so much control over these big media conglomerates and have the power to take things off of streaming instantly, I think we have to ask ourselves: why would they do that? Is it a control thing? Are they hiding something from us? Is it censorship? Are there messages they don't want us hearing? And the truth of the matter is, it could be any of those things, but physical media -- actual CDs, actual DVDs, if you’re as old as me, cassettes, VHS, whatever -- all of these things keep the media in our hands. They make it harder for us to lose.

从《诺斯费拉图》看物理容灾的文化价值

电影史上的经典之作**《诺斯费拉图》**(Nosferatu: 1922年上映的默片恐怖电影巅峰之作)险些彻底失传的历史,便是实体媒介救赎文化的最佳实证。当时,该片的制作方由于在未授权的情况下直接改编了布拉姆·斯托克的经典小说《德拉库拉》(Dracula),被斯托克家族起诉并败诉。法庭判定《诺斯费拉图》的所有拷贝必须被全部销毁。

幸运的是,因为实体拷贝是物理分发且数量繁多,执行人员最终漏掉了几盘。正是这几盘幸存的物理胶片,才让这部改变了后世恐怖片走向的杰作得以流传至今。这证明了物理媒介的去中心化分布特性具有强大的容错与抗毁灭能力。媒介不仅仅是娱乐工具,更是启发人类想象力、审视现实与理想差距的载体。虽然流媒体的便捷性无法替代,但我们绝不能任由极少数中心化平台拥有 unilateral 抹除人类文明成果的无限权力。无论是通过创作者与媒介公司的共同契约,还是通过类似骨骼唱片的地下民间保护,保留实体媒介的存续,都应成为我们迈向未来时必须坚守的文化底线。

Original English And if we need another example from history about the importance of physical media, let's move away from the world of music, and let's move into another world where streaming has also become very popular. Let's talk about movies. This is "Nosferatu." "Nosferatu" is a classic of the silent horror genre. Film historians will tell you that "Nosferatu" changed the way that scary movies were even thought about. But here’s what a lot of people don’t know: we actually came very close to losing “Nosferatu” forever. And that’s because, as film historians will tell you, “Nosferatu” pretty conclusively ripped off Bram Stoker’s “Dracula.” And the Stoker family, for obvious reasons, were not pleased about this. In fact, they were so displeased that they took the "Nosferatu" production to court and they won. And as part of that court decision, it was decided that every single copy of "Nosferatu" had to be destroyed. And obviously, they missed a few. And because they missed a few, "Nosferatu" lives on to this day. And look, it's very possible that "Nosferatu" is not as important to the history of world events as rock ‘n’ roll was to the Soviet kids. Or maybe it is, I don't know. Who am I to say? There may be messages and meanings in "Nosferatu" that we have yet to interpret. But the point is, we still have it to interpret. And the reason we still have it around is because it is just more difficult to get rid of every single piece of a physical piece of media, especially if it is mass-produced. So again, what does this mean to us today? Well, look. We have to remember something: media is a very powerful thing. Books, movies, TV, podcasts, music, all of this stuff. This is the stuff that inspires us. This is the stuff that helps us look at the world for the way that it should be, rather than the way that it is. And in our constantly evolving media landscape, I think that it's worth it for us to try to keep some of this physical media around, to continue to look at and to continue to inspire us. And look, the truth of the matter is, we're not going to get rid of streaming media. We should not get rid of streaming media. Streaming media is an awesome thing. But I also think that we can't live in a world where so few people have the power to unilaterally get rid of so many pieces of potentially important art. So how are we going to do this? I don't know, I don't know. I honestly don't know. It may be a concerted effort between the media companies and the creators themselves. It may be an underground thing, like the bone music was in the Soviet Union. But I do think that we have to think about it. I think that physical media should remain a part of our media world. And I believe that as we move into this new phase of world history, preserving physical media should be a priority as we move into the future. Thank you. (Applause)
📌 文中提及的人物和组织

媒体/书籍: Nosferatu, Dracula

关键字: physical-media streaming-platform digital-censorship cultural-preservation soviet-history