系统思考与心智模型
Shane: 我们确实生活在一个信息极度碎片化的世界里,但同时我们也处在一个能够接触到比以往任何时候都更多信息的世界里。你反复使用的、能够向你解释世界运作方式的核心心智模型是什么?
Original English
Shane: We do live in a world where information is really cut up, but we also live in a world where you can have access to more information than you ever could. What are the key mental models that you keep coming back to that sort of explain how the world works to you?
Bill: 我非常相信系统思考 (systems thinking)。我读过一本叫做《系统之美》 (Thinking in Systems) 的书。
Original English
Bill: I'm a big believer in systems thinking. There's a there's a book called Thinking in Systems that I read.
Shane: “系统思考”是什么意思?
Original English
Shane: What does that mean to think in systems?
Bill: 我是圣塔菲研究所 (Santa Fe Institute) 的董事会成员。圣塔菲研究所研究复杂性理论。我会将复杂系统描述为多变量非线性系统。而多变量非线性系统是非常难以预测的。它们可能在很长一段时间内以一种方式表现,然后一个变量发生转变,它们就会以另一种方式表现。天气、股票市场,所有这些都是如此。后果可能是第一、第二、第三阶导数的。所以你不能只用线性模型思考,或者只考虑一个变量,因为事情可能会严重偏离轨道。你要意识到,如果你在这里做了一个改变,它可能会改变那里的东西,进而又改变其他地方的东西,这必须是一个整体的系统。
Original English
Bill: I'm on the board of the Santa Fe Institute. The Santa Fe Institute studies complexity theory. I would describe complex systems as multivariable nonlinear systems. And multivariable nonlinear systems are very hard to predict. They can behave one way for a long time and then one variable can switch and they can behave another way. The weather, stock markets, all these things. There's consequences that can be first, second, third derivative. And you know, you you can't just think with a linear model or just think one variable because things can can go way off the path. Being aware that if you make a change here, it could change something here which could change something there and it has to be the whole system.
Shane: 当你在解决问题或思考事情时,这(系统思考)对你有什么帮助?
Original English
Shane: How does that help you when you're solving problems or thinking about stuff?
Bill: 我觉得它能让你免于陷入麻烦,因为你可以避免那些日后才会发现的后果。你知道,我曾经和一个在大型约会网站工作的人聊天。他们有这样一个想法,认为把个人资料弄得更长会带来更多的用户参与度。你知道,这是一种很简单的启发式想法。他们测试了一下,发现确实如此。于是他们就推出了这个功能。但很多很多个月之后,他们发现这对转化率产生了负面影响,比如当人们在那个层面上了解得更多时,反而不利于转化。
Original English
Bill: I think it keeps you out of trouble because you can avoid consequences that you might find out later. You know, I was I was talking to a guy that worked at one of the large dating sites. They had this this idea making the profile longer would lead to more engagement. Simple, you know, heruristic. And they tested it and it was true. And so they rolled it out. They found out many many months later that it let it it was negative for conversion like when people knew more at that level.
Shane: 哦,这很有意思。
Original English
Shane: Oh, interesting.
Bill: 是的,但你是在很久以后才发现这一点的。这就是我所说的关于二阶导数效应(二次后果)的观点。所以你必须非常清楚这些后果,不要对单一指标或单一变量过于确定,要知道什么是重要的,什么是首要的。
Original English
Bill: And so but but you find that out way later. There's my point about like a second derivative effect. And so you just got to you got to be really conscious of the consequence and not get too deterministic about a single metric or a single variable and know what's important and what's on top.
投资的底层逻辑与师承
Shane: 你学习投资这门手艺的过程是怎样的?在这个过程中,哪些导师和同龄人发挥了作用?
Original English
Shane: What was the process you took to go about learning the craft of investing and who were the mentors and peers that played a role in that?
Bill: 因为我是从华尔街起步的,你知道,而不是直接进入风投领域,所以我接触到了所有你能想到的、围绕华尔街和股票的人。所以,这就从彼得·林奇(Peter Lynch)开始,《彼得·林奇的成功投资》(One Up on Wall Street),一本畅销书,这可能是我读的第一本关于投资的书。还有《漫步华尔街》(A Random Walk Down Wall Street)、伯顿·麦基尔(Burton Malkiel),以及巴菲特(Buffett)的所有致股东信,还有本·格雷厄姆(Ben Graham)。一旦你读了巴菲特,你就必须读本·格雷厄姆。然后是霍华德·马克斯(Howard Marks),他简直太不可思议了。你刚才谈到你做播客的目的,那些人花了一生的职业生涯来整理他们的思想,并在这一路上的过程中把它们发表出来。所以,这些人的东西我全都读了。我认为我奠定了非常坚实的金融理解的底层基础。
Original English
Bill: So because I started on Wall Street, you know, and not in venture directly, I got caught up in all the people you would expect, you know, around Wall Street and stocks. And so, you know, that starts with Peter Lynch, One Up on Wall Street, you know, best-selling book, probably the first book I read about investing, a random walk down Wall Street, Burton Male, all the Buffett letters, you know, uh, Ben Graham. Once you read Buffett, you have to read Ben Graham. And so, and then Howard Marx, uh, who's just incredible. And you were talking about the purpose of your podcast. those those people have spent their whole career assembling their thoughts and publishing them, you know, along the way. So, so that those were the ones that I read everything. I I think I had a very strong kind of bedrock of financial understanding. It's
Shane: 这很有趣,因为当你说这些的时候,我脑海中想到的是价值投资,但某种程度上你后来进入了非价值投资的领域,对吧?这是如何转化的?巴菲特的理念是如何转化为种子投资和风投的?
Original English
Shane: it's interesting because as you're saying that, I'm thinking like value investing and then you went into nonvalue investing in a way, right? Like how did that translate? How did what Buffett said translate into seed investing and sort of venture investing?
Bill: 我认为对底层逻辑有一个坚实的理解是非常有价值的,然后当你意识到需要在其基础上进行创新时,拥有这个基础是非常好的。我有一位不可思议的同龄朋友,叫迈克·莫布森(Michael Mauboussin)。我不知道你是否听说过他,他是一位写金融书籍的作家。我们一起在第一波士顿(First Boston)起步。他可能比我早去那里一两年。所以,非常幸运我能和他同在一个地方,从那时起我们就成了一生的朋友。他把我介绍给了一位名叫比尔·米勒(Bill Miller)的先生,他管理着美盛集团(Legg Mason),并且有过连续15年击败标准普尔指数的记录,是史上最著名的投资者之一。他声称自己是一名价值投资者,而且在很长一段时间内,他都是亚马逊 (Amazon) 的最大股东。他会说,回到你的问题,他会说价值只是意味着资产的定价相对于你认为它在未来的价值是被低估的。我花了很多时间和比尔讨论网络效应。如果你相信这一点,那么亚马逊可能会在很长一段时间内以不合理的增长率增长,他是这么认为的。所以这就是你如何得出结论的方式。但是,是的,我经常认为硅谷的许多风险投资家如果能对金融有更好的理解,他们会从中受益。关于它为何有价值,对你的问题还有一个回答。你知道,我一直认为华尔街是风险投资家创造的产品的买家。
Original English
Bill: I think having a firm understanding of the bedrock is super valuable and then when you recognize the need to innovate on top of it, it's just really good to have that foundation. I have an incredible peer in this guy, Mike Moeson. I don't know if you've heard of him, but he's a writer of financial books. We started at First Boston. He had probably been there a year year or two ahead of me. So it it you know just super fortunate that I landed in the same place as him and we've been lifelong friends since then. He introduced me to a gentleman named Bill Miller who ran leg mason and had this like 15-year run of beating the S&P one of the most famous investors of all time. And he claimed to be a value investor and he was the largest shareholder of Amazon for a very long period of time. And what he would say, I'm getting back to your question. He would say that, you know, value just means that the asset is underpriced relative to what you think it will be worth in the future. I spent a lot of time talking with Bill about network effects. And if you believe in that, then Amazon might be able to grow at a unreasonable growth rate for a very long period of time, which he believed. And so that that's how you get there. But yeah, I I I've often thought that many of the VCs in Silicon Valley would benefit from having a better understanding of finance. And one other answer to your question about how it becomes valuable. You know, I've always thought of Wall Street as the buyer of the product that venture capitalists create
Shane: 因为最终的流动性事件要么是并购(M&A),要么是IPO。而现在的价格是由那个群体和那个机构决定的。所以,如果我知道他们看重什么,即使我们在非常早期的阶段起步,比如只有两个人和一份PPT,你依然会考虑当这个东西成长起来后,它会成为他们感到兴奋的东西吗?
Original English
Shane: because of the eventual liquidity is either an M&A or an IPO. And now the price is being set by that group and that institution. So if I know what they value, even if we're starting at a very early place, two people in a PowerPoint, you're still thinking about when this thing grows up, is it going to be something they're excited about?
Bill: 是的。我认为发展轨迹比起点更重要。
Original English
Bill: Yeah. The trajectory matters more than the starting place, I think.
Shane: 是的,那是你最终要到达的地方。那是最终的输出结果。
Original English
Shane: Yeah. That that's where you're going to end. That's the out that's the output at the end of the day.
Shane: 了解行业的底层逻辑意味着什么?我们生活在一个人们只喜欢略读的世界。他们只想要事物的大意。他们会说:“给我个总结。给我一份执行摘要。”
Original English
Shane: What does it mean to know the bedrock of the industry? We live in a world where people skim. They want the gist of things. They want, "Give me the summary. Give me the executive summary."
Bill: 我要给你讲个故事。所以,我在 Benchmark 的合伙人亚历克斯·巴尔坎斯基(Alex Balkanski)去参加了一个慈善拍卖会,我记得好像是安德烈·阿加西(Andre Agassi)在拉斯维加斯举办的。有一年,他拍下了一顿和约翰·拉塞特(John Lasseter,皮克斯背后的创意天才)共进的晚餐。
Original English
Bill: I'm going to tell you a story. So, um, my partner at Benchmark, Alex Balcansky, would go to this charity auction that I think Andre Agassi would run in in Vegas. And one year, he bought a dinner with John Lacier, the creative genius behind Pixar. Mhm.
Bill: 然后我们去了约翰的家,他在他的电影制片厂里招待了我们。他在他的放映室里为我们端上了 10 道菜的大餐。而大餐的每一部分都与一部他认为对理解动画极其重要的经典卡通片联系在一起。他会一边放映,一边讲解并解释它。你看到那个场景,你会觉得,“我天哪。” 就好像他对这段历史了解得太多了,你知道,然后这里还有另一个我非常喜欢的数据点。有一个世界象棋锦标赛,他们在休息时举办了一个猜谜比赛,马格努斯·卡尔森(Magnus Carlsen)赢得了这个猜谜比赛,而问题全都是关于国际象棋历史的。我们确实生活在一个信息被严重割裂的世界里,但同时我们也生活在一个你可以接触到比以往任何时候都更多信息的世界里。有了大语言模型(LLMs),这在现在变得更加真实。我的意思是,你可以坐在那里,在一个小时的车程里,你可以坐在那里和 OpenAI 聊天,学习任何你想了解的东西。我认为更多的人如果去研究他们所在领域的历史,会从中受益。我们提到的另一个例子是毕加索(Picasso),他在14岁时就已经是一位非常成功的现实主义画家了。如果你去巴塞罗那的博物馆,你就能看到这一点。而且我不认为任何看到他的立体派画作的人能直觉地猜到这是事实。最后我还想说一点,我认为这几乎适用于任何职业中的任何人。想象一下,让我们随便选一个领域。我选市场营销。好吧?想象一下,你大学毕业后去宝洁或百事可乐面试一份工作,那里有20个人,而你是其中那个比其他人更了解市场营销大师的人,而且你还能在面试中把这些提出来。这难道不是一种巨大的差异化优势吗?
Original English
Bill: And we go to John's house and he serves us in his movie studio. He serves us in his viewing room a 10 course meal. And each piece of the meal is tied to a classic cartoon that he believed was was super important to understanding animation. And he would show it and he would talk through it and explain it. And you see that and you're like, "Holy crap." like he knows more about the history, you know, and and then here's another data point that I just love. There's a, you know, world chess tournament and they take a break and run a trivia contest and Magnus Carlson wins the trivia contest and it's all about the history of chess. We do live in a world where information is really cut up, but we also live in a world where you can have access to more information than you ever could. And that's even more true now with LLMs. I mean, you could just sit there. You have an hour drive and you could sit there and talk to OpenAI and learn about anything you want to. And I think more people would benefit by studying the history of whatever field they're in. The there's another one that we mentioned is uh Picasso was a wildly successful realist painter by the time he was 14. If you go to the Barcelona Museum, you can see that. And I don't think anyone that looks at his cubis paintings would in intuitit that that was true. And then one last thing I would just say about this, and I think this is broadly applicable to almost anyone in any career. Imagine, let's just pick a field. I'm going to pick marketing. All right? Imagine you're interviewing for a job at PNG or Pepsi out of college and there's 20 people there and you're the one that understands the masters of marketing more than the others and you're able to bring that up in the interview. Isn't that wildly differentiating?
Shane: 是的,绝对是。我无法想象如果我遇到那样的人会给我带来什么样的震撼。然而,除了像文学这样的领域(在文学里可能每个人都会研究那些伟大的作家),在其他这些领域,这并不是一种常规做法。我只是觉得,如果人们能带着他们领域的历史到处走,那对他们来说将是一种极其显著的差异化优势。我有个朋友,他实际上建议人们在写大学申请文书时这样做。当他们在申请文书中提到比如想进入物理学领域时,就谈论一下物理学的先驱们,展示给他们看。这样你立刻就会和其他所有人形成巨大的反差。
Original English
Shane: Yeah, totally. I can't I can't imagine how it would land on me if I that I met that person and and yet other than fields like I think in like literature you probably everyone studies the greats but in these other fields it's not a practice and I I just think it would be like remarkably differentiating for people to walk around with the history of their field. I had a friend who actually recommended to people that their college essays do that when their admissions essays talk about like if they want to go into physics talk about the forefathers of like physics and and show them and like you'll instantly create tons of contrast with everybody else
Bill: 而且你会展现出一种热情,这暗示了热情。
Original English
Bill: and you'll show a passion like it it it infers passion
Bill: 想要了解这些的热情。然后我接着说另一点,如果这听起来很枯燥,那可能这并不是你真正的热爱。如果你觉得学习这些很枯燥,那就不是真正的激情,我认为你走错赛道了。
Original English
Bill: to want to know that. Um, and then the other part I get into, if that sounds tedious, it's probably not the right like like if it's tedious to learn that this isn't a passion like you're not in the right I don't think you're in the right lane.
保持对前沿技术的痴迷
Shane: 所以你一生都在和各种“异类”合作,所有这些创始人。这是一种共同的特质吗?我指的不仅仅是了解领域的历史,还包括细节。
Original English
Shane: So you've spent your life working with outliers, all these founders. Are there is that a common trait? And I mean not just the the history of the field but the details as well.
Bill: 我不知道了解历史是不是一种共同特质。我想说的是,在创业世界里,一个更常见的相关特质是痴迷地学习,也就是不断地学习。因为那些允许颠覆发生、允许技术浪潮兴起并让公司颠覆现状、从现有巨头手中夺取市场份额的因素,都与边缘正在发生的某些动态变化有关。而每一个正在利用这一点的企业家——现在就是 AI——他们晚上回家后都在尽可能阅读所有能读到的东西,因为边缘在不断移动,他们必须紧跟其后,他们需要成为能够理解正在发生的这些新事物的顶尖的前 1% 的人。
Original English
Bill: I don't know if the history is a common trait. I would say that that a more common trait that's related in the entrepreneurial world is obsessive learning like constant learning because the disruptions that allow for the technology waves that allow for companies to be disruptive and take market share from an incumbent are all tied to something dynamic that's happening on the edge. And every entrepreneur that's exploiting that, it's AI right now. They're they're going home at night and reading everything they possibly can cuz the edge is moving and they need to be right there and they need to be a top 1 percentile person that understands this new thing that's happening.
Bill: 今天是 AI,但在移动互联网浪潮时也是如此。当手机刚问世时,没有工程师为手机写过应用,只有少数人走在了那个边缘,并弄清楚了那意味着什么。这就需要你在边缘领域进行痴迷的学习。
Original English
Bill: And today it's AI, but that was true of the mobile wave. Like like when the mobile phone came out, there were no engineers that had written apps for mobile phones. and a few people got on that edge and figured out what that meant. And that requires obsessive learning on the edge.
Shane: 我对这个问题的思考方式是——也许我的切入点不对——你知道,如果我还年轻且正处于上升期,我就会站在那个前沿,然后我会一头扎进去。但如果我是一个现有的巨头(incumbent),要一头扎进去就困难得多,因为这可能意味着放弃我以前做过的决定,或者承认我一直以来都是错的并往后退。从竞争的角度来看,你怎么看这个问题?这也是一种创新者的窘境(innovator's dilemma)。
Original English
Shane: The way that I'm thinking about that, and maybe I'm coming at this wrong, is, you know, if I'm young and upcoming, I'm on that edge. And I'm going to dive into it, but if I'm an incumbent, it's much harder to dive into that because it might mean, it's the innovator's dilemma in a way, but it might mean giving up a previous decision I've made or saying that I've been wrong and going backwards. How do you think about that in terms of competition?
Bill: 我的意思是,我认为在任何领域里的任何人都应该渴望置身于那种状态,比如对最前沿的知识和正在发生的事情保持好奇。而且,你知道,作为一名风险投资家,我们总是肯定害怕应用商店里会突然冒出一个我们没见过的全新应用。所以任何新出现的东西,我都会去玩一下,去摆弄一番。就现在来说,我大概有五个高级别的 AI 账号,因为我就是不想错过任何东西。你也是这样被训练出来的。我认为每个人都应该以这种方式运作。我的意思是,这是一个相当有趣的对比。我建议你应该了解非常古老的东西,也就是历史,因为这能让你与众不同,能展现你的热情,还能给你一个极佳的心智框架;但同时你也必须要真正理解最新的前沿。如果你同时做到了这两件事,我觉得你就是你这个领域的实力派玩家。第二个建议对年轻人来说是非常好的方法。这是另一件能在面试中让你真正脱颖而出的事。如果你在申请那份市场营销的工作,而且你不仅了解所有的传奇人物和历史,还能真正玩转 TikTok,那超级棒,那将成为进入这些公司时非常独特的差异化技能,这很重要。它真的很重要。它给了你一个发光发热的机会。
Original English
Bill: I mean, I think that anybody in any field should want to be on like curious about the bleeding edge and what happens. And, you know, as a venture capitalist, you know, we're always definitely afraid that some new app's going to pop in the app store that we haven't seen or and so everything that comes up, I play with, I roll around. Right now, I have like five premium AI accounts cuz I just don't want to miss something. and you get trained that way. I think everyone should operate that way. I mean, it's kind of an interesting contrast. I'm suggesting you should understand the really old stuff, the history, because it's differentiating and shows a passion and it gives you a great frame of mind, but you also want to really understand the new edge. If you do both of those things, like you're I think you're a power player in your field, you know. And the the second one is a great way for young people. That's another thing that could really differentiate you in an interview. If you're applying for that marketing job and you understand all the legends and the history, but you also really get Tik Tok, like that's super like that's going to be a very differentiated skill going into those companies and it matters. Like it really matters. Gives you a chance to shine.
个人AI使用习惯与大模型生态
Shane: 如果我观察你使用 AI 一周,你使用它的方式中有什么会让我感到惊讶的?
Original English
Shane: If I was to observe you use AI for a week, what would surprise me about the ways that you're using it?
Bill: 人们经常低估它能做多少事情。所以你可能会要求它找出某个领域排名前十的东西,然后你会把这十个拿去自己研究。但实际上你可以说“找出排名前十的,列出它们的优缺点,然后根据这个维度对它们进行排序。” 然后再根据另一个维度再次对它们进行排序。就像你原本要在后面自己做的事情,你直接就可以把它们写进提示词(prompt)里,它可以在更早的阶段为你完成更多的工作。在早期,我经常向它要一些数字,然后我会自己去把它们加起来,后来我才反应过来,“哦,你可以直接叫它把这部分也做了。”
Original English
Bill: You often underestimate how much it can do. So you might ask it um to f identify the top 10 of something and then you're going to take those 10 and go study them. But you can say identify the top 10, list their pros and cons, and then rank order them based on this dimension. and then rank order them again based on another like stuff you would have done later you can just build into the prompt and it can it can do more of the work earlier for you early on I would often ask it for numbers and then I would go add them up and I'm like oh you can just tell it to do that part too
Shane: 你觉得 ChatGPT 是最好的吗?
Original English
Shane: do you find chat GBT is the best one
Bill: 我喜欢这个项目结构,而且我正在被它的记忆功能吸引进去,因为它知道我是谁,也知道一些关于我的事情。至于找餐厅之类的,我一直在用 Gemini,仅仅是因为它拥有谷歌所有的评论数据,而且你可以不只是问它哪些餐厅好。你可以问“人们极力推荐的三道菜是什么?人们警告要避开的又是什么?” 你可以深入挖掘菜单,我一直都是这么做的。你知道,写代码的人都发誓说 Claude 最好。
Original English
Bill: I I like the project structure and I'm being sucked into the memory element in that it knows who I am and it knows things about me for for restaurants and stuff I' I've been using Gemini just because it has all the Google review data and you can, you know, you you don't just ask it which restaurants are good. You can say what are three plates people rave about and what have people warn against. Like you can go deep into the menu, which I I do all the time. You know, the coding people swear by uh Claude.
Shane: 是的。我今天早上遇到一个人,他说做金融他更喜欢用 Perplexity,但如果他是在对不太了解的公司或国家做深度研究时,他发现 Claude 表现得更好。所以我觉得这仍然是混合着使用的。
Original English
Shane: Yeah. And I met a guy this morning who says for finance he prefers perplexity, but if he's doing deep research on companies or like companies and countries he doesn't know, he find Claude does better. So I think it's still a mix.
Shane: 你认为我们最终会看到一个模型主导一切,还是说我们会最终拥有各种利基(niche)模型,而它们在某种程度上实际上会变成大宗商品?
Original English
Shane: Do you think we're going to end up with like one model that just sort of like dominates or do you think we're going to end up with niche models and they're effectively going to be commodities in some way?
Bill: 我觉得这高度取决于事情的发展方向。在垂直领域有一些特定的例子,特别是在写代码这个可能目前最大的垂直领域,人们已经更换过模型了。你知道,Cursor 甚至允许用户选择他们正在使用的模型。并且随着我们走向优化和价格优化——这虽然不是现在的目标函数,但在几年内肯定会是——你可能会看到更多的人尝试去进行这种更换。我认为可能阻碍这种趋势的一点是,如果监管变得极其繁琐、世俗且昂贵,那实际上可能会导致更多的寡头垄断,而且我认为有些玩家知道这一点,并且正乞求监管。
Original English
Bill: I think it's highly dependent on how things play out. There are certain examples in the verticals especially in the coding one which is probably the largest vertical right now where people have swapped out models you know cursor even lets the the user pick the model that they're using and as we move towards optimization and price optimization which isn't really the objective function right now but it will be in a few years um you may see more people try and do those swaps. I think the thing you know that could cut against that if the regulation gets extremely difficult and mundane and expensive that could actually lead to more igopoly and I think some of the players know that and are begging for regulation.
Shane: 哦,因为他们想要那个,因为那是一种保护性护城河。
Original English
Shane: Oh cuz they want that because it's a protective mode
Bill: 提高了门槛,特别是对抗中国那些开源模型的门槛。
Original English
Bill: pulls up the bar against especially against the Chinese open source models.
AI监管与开源生态的演进
Shane: 你如何在全球意义上看待监管?让我们稍微拉远一点视角。如果一个国家对 AI 进行监管,并且这实际上减缓了他们的发展速度,而另一个国家没有监管 AI,从而加快了他们的发展速度,你是怎么看这个的?
Original English
Shane: How do you think about regulation in the global sense? Just zooming out a little bit here. If if one country is regulated on AI and it slows them down effectively and another country is not regulated on AI and it speeds them up like how do you think
Bill: 这个问题出现过,特别是围绕版权问题。你知道,如果我们的模型都必须遵守一些特殊的规则,而且已经有一些和解协议之类的东西存在了,而中国的开源模型却不需要遵守,这可能会产生影响。你知道,这非常不确定。我非常不确定欧盟在那种情况下可能会如何裁决。所以,我不知道。你明白我的意思吗?我不知道他们会如何看待这件事。
Original English
Bill: this has come up especially around copyright you know and if if if if our models all have to adhere to some special rule and there's already been settlements and whatnot and the Chinese open source models don't it it could have it could have an effect you know it's very un I'm very uncertain how the EU might rule in that type of situation. So, I don't know. You know what I'm saying? I don't know how they might view it.
Shane: 从系统思考的角度来看,你怎么看这件事?比如中国现在好像有四个非常好的开源模型。那是……
Original English
Shane: How do you think about it from a systems point of view? Just from like China seems they have four open source models now that are really good. Is that
Bill: 顺便说一句,这是个很棒的问题,刚好可以多谈谈系统思考。所以他们大概有 10 个开源模型。于是你会面临这样一种局面:中国的竞争态势更加激烈,因为一切都更加紧凑。大家都选择了走向开源,而在我看来,这创造了一个能够比我们这里的竞争系统以快得多的速度进行创新的系统。所有的模型都在相互学习。你实际上可以叫一个模型去训练另一个模型,或者去测试另一个模型。我用一个简单的比喻,想象你有两个社会,都是农业社会。其中一个社会,所有的农民来到市场上时,他们只是互相买卖货物,然后就回家了。而另一个社会,当农民来到市场上时,他们被强迫与所有其他农民分享最佳实践经验。这两个社会哪一个进化得更快?而开源让我能看到他们在做什么,以及他们是如何做的。
Original English
Bill: By the way, this is a great a great question just to talk more about systems thinking. So um they have like 10 open- source models and so you have a situation where the competitive dynamic in China is more intense because it's more intense. Everyone's chosen to go open source and that creates a system that in my mind is capable of innovating far faster than the competitive system we have here. All the models learn from one another. You can actually have a model train another model or test another model. I'll use a simple metaphor but imagine you have two societies and both agricultural societies and one of them when all the farmers come to market they just sell each other goods and then they go back and the other society when the farmers come to market they're forced to share best practices with all the other farmers. Which which one of those is going to going to evolve faster? And open source allows me to see what they're doing, how they're doing it.
Shane: 他们连权重也开源了吗,还是只开源了……
Original English
Shane: Are they open sourcing weights too or just the
Bill: 是的。而且他们中的很多人还在发表他们是如何弄清楚这些的,比如新技术之类的东西。所以这就更加——它的动态性强太多了。
Original English
Bill: Yes. And a lot of them are publishing how they figured it out like new techniques and and things like that. So it's more it's way more dynamic.
Shane: 那这会反过来帮助西方国家吗?
Original English
Shane: And does that help Western nations then too?
Bill: 嗯,讽刺的是,许多初创公司正在分叉(forking)这些模型,这就是一个关于监管如何发挥作用,以及是否有人试图遏制这些模型的问题。我会说这是一个有点公开的秘密,只是因为我还没有在《华尔街日报》头版上读到过,你知道,尤其是从广度的角度来看,就体量而言,硅谷各地的公司都在使用这些模型。
Original English
Bill: Well, there's an irony that a lot of the startups are forking those models and this would be a question of how regulation plays out and whether you know someone tries to stomp those out or not. I would say it's kind of a quiet secret just because I haven't read it on the front page of of the journal that you know especially from a breath standpoint like a volume companies are using these models all over Silicon Valley.
赞助商播报
Shane: 本节目的赞助商是 Coin Shares。当行业内的大多数人还在争论数字资产是否合法时,Coin Shares 已经在悄悄建立适当地投资这些资产的基础设施了。他们现在管理着超过 60 亿美元的资产,并在每一个市场周期中都保持了盈利。他们受到全面监管,具备严肃投资者实际期望的那种透明度和治理水平。无论是加密货币 ETF、主动策略,还是比特币挖矿 ETF 敞口,你都可以通过现有的经纪账户获取所有这些。Coin Shares。成年人已经入场了。在 coinshares.com 了解更多。这不是投资建议。
你一整天都在开会。你努力保持专注,但你也很担心自己会忘记决策、行动项或者重要的下一步。这就是 Granola 派上用场的地方。Granola 是一个由 AI 驱动的会议记事本。你可以像往常一样记下粗略的笔记。而在后台,当会议结束时,Granola 会将它们转录并转化为清晰、有用的笔记。没有机器人加入你的通话。没有分心,只有一个干净的记事本帮你集中注意力。在通话期间或之后,你可以和你的笔记聊天。你可以让 Granola 提取行动项,帮你谈判,做决策,写一封跟进邮件等等。我甚至在听播客的时候都在用它。一旦你在第一次会议上尝试了它,你就很难再离开它了。前往 granola.ai/shane。使用代码 shane 获得 3 个月免费。就是 granola.ai/shane。
Original English
Shane: The sponsor of this show is Coin Shares. While most of the industry was still arguing about whether digital assets were legitimate, Coin Shares was quietly building the infrastructure to invest in them properly. They now manage over 6 billion in assets and have stayed profitable through every market cycle. Fully regulated with the kind of transparency and governance that serious investors actually expect. Whether it's crypto ETFs, active strategies, or Bitcoin mining ETF exposure, you can access all of it through your existing brokerage account. Coin Shares. The adults have arrived. Learn more at coinshares.com. This is not investment advice. You're in meetings all day. You're trying to stay present, but you're also worried you'll forget the decision, the action item, the important next step. That's where Granola comes in. Granola is an AI powered notepad for meetings. You jot down rough notes like you always do. And in the background, Granola transcribes and turns them into clear, useful notes when the meeting ends. There are no bots joining your calls. No distractions, just a clean notepad that helps you focus. During or after the call, you can chat with your notes. You can ask Granola to pull out action items, help you negotiate, make a decision, write a follow-up email, and so much more. I even use it when I'm listening to podcasts. Once you try it on a first meeting, it's hard to go without. Head to granola.ai/shane. And get 3 months free with the code shane. That's granola.ai/shane.
人工智能的商业化与模型发展瓶颈
Shane: 如果 AI 真的将改变一切,或者说,产生如此巨大的影响,它是如何改变你的投资方式的?当你看一家公司时,你是否在看,比如,这只是一个包在 AI 外面的壳子(wrapper)?就像 iPhone 上的计算器应用一样,或者是你是如何思考这些的?
Original English
Shane: If AI is really going to change everything or, you know, have such a big impact, how does it change how you invest? and you look at a company, are you looking like this is a rapper on AI? You're effectively like a calculator app on the iPhone or like how do you think about
Bill: 我觉得这个问题目前还没有定论,这也是大家都在热烈讨论的话题。所以,你知道,如果你相信这些模型将变得接近有感知能力,那么就不再需要垂直模型了,因为这一个模型就能做所有事情。我可能会站在另一边。我认为存在一些工作流和数据护城河,如果你能获得它们……而且也要明白,比如 AI 领域有三四家法律初创公司,他们只是花了很多时间确保他们摄入了所有的判例法,并且真正理解那里的流程和原则,然后你和他们一起实施,他们替你撰写内容,并在那里建立新的数据库。我只是不知道当 ChatGPT 沿着堆栈向上攀升时,你是否还会转向它。但是,我再翻回另一边。你知道,他们在他们的产品团队中确实谈论过,你知道,要进军垂直领域。所以,我觉得这是个有待观察的事情。人们会指向微软,你知道,从操作系统起步,然后,你知道,有了 Lotus 123,然后有了……我都忘了,我甚至想不起……哦,有一个 Word Perfect,我记不清那些具体的应用名字了,但是你知道,他们最终向上爬升了堆栈。这完全可能发生。我们将看看事情会如何发展。
Original English
Bill: I I I think that question is up for grabs and it's a hot discussion between everyone. So, you know, if if you believe that these models become near sentient, then that there will be no need for a vertical model because this one model will just do everything. I probably come down on the other side of that. I think that there are workflows and data modes that if you get and and also just understanding like there's three or four legal startups in the AI space, they're just spending so much more time making sure they ingest all the case law and and really understand, you know, the processes and principles there and and then you implement with them and they're writing stuff on your behalf and you're building new databases out of there. I just don't know that you then switch that to chat GBT as they climb up the stack. But and I'll take I'll flip back to the other side. You know, they have talked about in their product groups, you know, going after verticals. So, it's I think it's a TBD. People point to Microsoft, you know, starting with the OS and then, you know, there were there was Lotus one 123 and there was I forget I can't even Oh, there was a word perfect like I can't remember the the specific apps, but you know, they eventually moved up the stack. That could happen. We're going to see how it goes.
Shane: 你认为我们目前训练模型的方式有局限性吗?也就是它们被放在互联网上的所有数据上进行训练。相比之下,比如埃隆·马斯克(Elon Musk)就采取了相反的方法,他说:我们要获取所有数据,然后我们要过滤掉明显不真实的内容,并以此作为起点。
Original English
Shane: Do you think there's limitations to how we're training the models now, which is sort of they're trained on all the data from the internet, including like, you know, Elon has the opposite approach where he's like, we're going to take all the data and then we're going to filter out clear untruths. We're going to use that as the starting point versus the other.
Bill: 我确实认为有一种有说服力的论点是,我们可能快没有数据了。你知道,我们……我把这称之为“把颜料涂满所有的角落”。就像,你知道,我们现在已经把一切都填满了。目前改进模型的最有效的方法之一就是雇佣专家。真的是以每小时数千美元的价格雇佣专家坐在那里进行微调(fine-tune),并且提出非常难的问题,然后调整模型使它们能够解决这些问题。但这肯定会有一个极限。人类知识的边界在哪里?所以这是一个很大的问题:我们是否遇到了渐近线(asymptotes)?而这部分回到了那个问题:你相不相信这些东西可以变得超级智能,到那时候它们就开始解决我们从未想象过的事情?关于这一点有很多争论。
Original English
Bill: I do think that there is a valid argument that we might be running out of data, you know, that that we're I call it painting in the corners like you know, just we've filled in everything right now. One of the most powerful um solutions to improving the models is hiring experts. literally hiring experts for thousands of dollars an hour to to sit in and fine-tune and and you know ask very hard questions and then tune them to to be able to solve those. I there's got to be a limit to that like where's the edge of of human knowledge. So it's a big question like do do we run into asmtopes or not? And part of it goes back to do you believe these things can become super intelligent at which point they start solving things that we've never imagined. There's a lot of debate about that.
Shane: 我的意思是,我猜这个理论——如果我错了请纠正我——是说一旦它们变成了超级智能,它们实际上就可以让自己变得稍微更好一点,而在那个节点上,你就进入了一条非线性曲线。
Original English
Shane: I mean the I guess the theory correct me if I'm wrong is like the minute that they are super intelligent they can effectively make themselves a little bit better and at that point you just you enter a nonlinear curve.
Bill: 确实有一些人提出了这样的观点。我不知道我是否相信它,但是……
Original English
Bill: That that's an argument that some people have made. I I don't know that I believe it but but
Shane: 给我讲讲它的反面观点。
Original English
Shane: give me give me the other side of it
Bill: 与其让我在这件事上站队,不如说说像 Yann LeCun 那样的人,你知道 Yann LeCun 提出了这个观点。他说下一代 AI 不是 LLM(大语言模型),它在 LLM 之外,它比 LLM 更广泛,他说我们用这些模型会撞上一条渐近线,因为它们是基于语言的,而你能用语言捕捉的东西是有限度的。这也是为什么它们在数学和数字方面并不是特别好的部分原因。对于这个问题,有比我懂得多得多的人来谈论它,但人们会指向那个著名的游戏,谷歌的 AlphaGo,在那里谷歌实施了系统,机器人最终想出了一个让所有人类都感到震惊的走法,我忘了那个数字。那是一步非常有名的走法。而这就是它们可以进行超出它们所学内容的创新的证明。站在另一边的人则认为那是一个非常有约束的游戏和环境。计算机可以搜索一个可能性域,这对于人类来说是不可能搜索完的,因为可能性太多了,对吧?而这赋予了它找到我们以前不知道的走法的能力。但在现实世界中,约束并没有那么强,你无法让它走遍所有可能的路径。在一个庞大而复杂的系统中,存在无限数量的路径。顺便说一句,那些 AI 模型并不是基于 LLM 的。比如 AlphaGo 并不是基于 LLM 的。它是一个针对非常有约束的系统训练出来的 AI 模型。
Original English
Bill: rather than me stand on that hill like Yan you know Yan Lum you know makes that point like he says that that the next version of AI is not it's not LLM it's it's outside of LLMs it's broader than LLMs and that that we're going to run into a a asmtote with these because they're language based and there's just a limit to what language what you can capture with language which is part of why they're not specifically great with math and numbers, right? There are much better people to talk about this than me, but there's a people point to this famous game that Google Alph Go where Google implemented and the bot eventually came up with a move that was shocking to all humans and that I forget the number. It's like a famous move number, whatever. And that is proof that they can innovate, you know, beyond what they're taught. The people that take the other side say that's a very constrained game and environment. And the computers can search a field of possibilities that's impossible for a human to search because there's just too many, right? And that that gives it the ability to find that move that that we didn't know about before. But in the real world, it's not constrained enough where you can tell it to walk all the possible paths. There's an infinite number of paths in a complex in a big complex system. And by the way, those AI models aren't LLM based like AlphaGo is not LM based. It's a AI model trained to a very specific constraint system.
Shane: 而那是仅仅通过下棋进行训练的。那是真的吗?
Original English
Shane: And that was trained just by playing. Is that true?
Bill: 是的,是的,没错。而且甚至连特斯拉(Tesla)的 FSD 也是一个受约束的环境,它的输入端就是刹车、方向盘和油门。
Original English
Bill: Yeah. Yeah. Yeah. Exactly. But and even FSD is you know at Tesla is a constrained environment like there's the inputs are the brake and the steering wheel and the gas pedal
Shane: 或者其实那些是输出端,真正的输入端是所有的视觉数据。
Original English
Shane: and or those are the outputs actually the inputs are are all the visual data
Bill: 它好得让人害怕。我的意思是,前几天我还跟某人说,我现在会很放心地坐在后座,让它全自动驾驶。我觉得我不再需要开车了。
Original English
Bill: it's scary good I mean I was telling someone the other day I was like I would be comfortable sitting in the back seat at this point with full self-driving like I don't I don't feel a need to drive anymore.
自动驾驶的边缘情况 (Corner Cases)
Shane: 是的。关于那些边缘情况(corner cases),你是怎么看的?如果你有一辆特斯拉并且让它自己开,你会坐在后座吗?
Original English
Shane: Yeah. What's your take on that? the corner cases. Would you sit in the back seat with your Tesla driving?
Bill: 就目前而言,那些边缘情况是根本无法预料的。是的,也许在未来的某个时候(可以坐在后座)。我是说,我肯定认为如果是在一个没有现实世界这种随机性的环境里,比如如果你在一个特定地理区域,那里所有的车都是自动驾驶的,那就更容易进入那种(信任它的)心态。
Original English
Bill: The the the corner cases are impossible to fathom at this, you know, right now. Yeah, maybe at some point. I mean, I certainly think if it were in a world that didn't have the randomness of the real world. So, if you were in a g geographic area where all of the cars were that, it'd be easier to to to go into that mindset.
Shane: 有些人觉得测试它很好玩,他们会跳到这些车的前面,那可不是什么好事。
Original English
Shane: Is that We got humans that think it's fun to test. People are jumping in front of these cars like that's that's that's not good.
Bill: 我和罗里·萨瑟兰(Rory Sutherland)聊过这个。他说:“你可以好好利用它找乐子。它们会停的。你知道它们一定会停的。” 所以你现在过马路甚至都不用左右看了。但这会带来什么后果呢?
Original English
Bill: I was talking to Rory Sutherland. He's like, "You can just have fun with this. They're going to stop. You know they're going to stop." And so like you don't even have to look both ways now. What are the consequences of that?
Shane: 是啊,这可不太妙。
Original English
Shane: Yeah. Yeah. That's not good.
全球视野下的非共识观点
Shane: 你如今有什么想法是属于非共识(non-consensus)观点,但你认为自己是对的?
Original English
Shane: What do you What opinions do you have today that are sort of non-conensus that you you think are correct?
Bill: 由于过去二十年我花了很多时间在中国,所以我很难接受那种在华盛顿以及现在硅谷许多人中间盛行的丑化心态。美国人口仅占全球的 3%、4%、5%。
Original English
Bill: Having spent ton of time in China over the past 20 years, it's hard for me to adopt this mindset of vilification that's heavy amongst many in Washington and now many in Silicon Valley. The US is like 3, four, 5% of the global population.
Shane: 是的。
Original English
Shane: Yeah.
Bill: 美国例外论。当人们说出这个词时,我总是会想,想象一下地球上其他 95% 的人听到有人说这句话时会怎么想。你知道,这可能算是一个非共识的观点。
Original English
Bill: American exceptionalism. When people utter that word, I always wonder like imagine the other 95% of the planet thinks when they hear someone say that. You know, that's probably a non-consensus viewpoint.
科技巨头的资本支出与行业调整
Shane: 你觉得我们在这次扩张中是否投入了过多的资金(overfunding)?你是怎么看待这一点的?
Original English
Shane: Are there Do you think we're overfunding this buildout? How do you think about that?
Bill: 我看到你脸上露出了笑容。
Original English
Bill: I saw that smile on your face.
Bill: 我的意思是,这是一个很难确定的问题。如果你在五年前告诉我,那些科技七巨头(Magnificent Seven)的市值会达到 3 万亿美元,然后他们转过头去把每年 500 到 1000 亿的自由现金流降到接近零,仅仅是因为他们要把这些钱全都砸在资本支出(capex)上,我一定会说“绝不可能”。我是不会相信的。所以从某个角度来说,我也很震惊这笔钱会这么大。但我会告诉你,整个风投圈……你知道,我之前谈到过边际收益递增(increasing returns)这个概念,也有人称之为幂律(power laws)。当初创企业在一个生态系统变得重要,并证明它们可以成长,而这种成长可能是它们自身规模、足迹或用户数量的函数时——这里面囊括了从谷歌到亚马逊再到 Meta 的所有人——它们最终的价值会远超任何人的想象。我认为整体而言,投资者社区已慢慢意识到,并且非常深信边际收益递增和幂律的作用。因此,随着时间推移,如果大家都相信这一点,他们就会更愿意为未来投资,去承担风险。对吧?这说得通。所以,你知道,今天早上有人发给我一张图表,上面是该领域领头羊公司在现金流转正之前的亏损情况。你看看,你知道,对于亚马逊来说,大概是二三十亿美元。对于 Uber,是 150 亿美元。而对于现在这些公司,数字会比那庞大得多。所以,作为一个整体,风投社区正变得越来越倾向于追求风险、承担更大的风险,这都是因为他们了解了过去事物发展的模式。
Original English
Bill: I mean, it's such a hard question to know. If you told me five years ago that the that these uh max seven would become worth $3 trillion and then turn around and take their free cash flow from 50 to 100 billion a year down near zero because they were going to spend it all on capex, I'd have been like no way. Like I wouldn't have believed it. So from a certain standpoint, I'm shocked that the money's this big. I will tell you that the venture capital community, you know, I meant we talked earlier about increasing returns and and that concept and other people call it power laws like when startups have become important in an ecosystem and then they've been able to prove that they can grow and that that growth might be a function of their size already or their footprint or their users and that would include everyone from Google to Amazon to Meta that they end up being worth way more than anyone thought. And I think the investor community writ large has slowly become aware of and believes it strongly in increasing returns and power laws. And so over time, if they all believe that, they're going to be more willing to invest on the come and take risk. Right? That that makes sense that follows. And so, you know, someone forwarded me a chart this morning of the losses of the leading company in the field prior to going cash flow positive. And you look at, you know, what for for for Amazon it was like two or three billion. For Uber it was like, you know, 15 billion. And now for these companies, it's going to be way bigger than that. And so the venture capital community as a whole is is getting more risk-seeking and taking on more risk because of their knowledge of how things have played out in the past.
Shane: 假设我们确实过度融资了,你认为会发生什么?我们还没有经历过一场真正的回调调整。可能只有过小型的调整。通常那种调整会淘汰掉弱势竞争者,强势竞争者存活下来。
Original English
Shane: What do you think are assuming we are overfunding? We haven't had a correction like not not really like a mini one kind of like and usually that that weeds out sort of the weak competitors the strong ones survive and
Bill: 这很难说。是的,它有可能会像互联网(.com)泡沫破灭时那样,当时有过大概三四年的萧条期,随后像亚马逊那样的公司才重新爬起来,那简直就像核冬天一样。但现在的局面对 AI 充满了乐观和信仰。你会发现现在极少有人……我不知道,关于人们正在谈论的那些被称作“循环交易”(circular deals)的传闻,这种交易增加了回调的可能性,但同时也延长了回调到来的时间。
Original English
Bill: it depends. Yes, but but it can be, you know, if you look at what happened with the.com crash, you know, there was a four year, three or four year lull before the Amazon of the world started climbing out again, you know, it was it was like a nuclear winter like right now there's so much optimism and belief in AI. you get to the place where there's very little, you know, um I don't know, some of these the these quote circular deals that people are talking about um enhance the probability that we'll have a correction, but also extend the time before we have one.
Shane: 等等,怎么会这样?
Original English
Shane: Wait, how so?
Bill: 昨天在 Dealbook 峰会上,有人问 Dario(Anthropic 联合创始人)关于循环交易的问题。他回答说:“好吧,可能大家只是不了解。让我来解释一下它是怎么运作的。” 我这是在复述他说的话。想象你是一家云服务提供商,你注意到有家叫做 Anthropic 的公司想开发这个模型。这可能要花费 50 亿美元,但他们手里没有那么多钱。所以,你把那笔钱给他们,让他们可以去花这笔钱。我就在想,“好吧,如果你不把钱给他们,他们也就花不了这笔钱了。” 因此,一切事物的高速增长,都是被“你给公司钱,让他们把这笔钱花在你的服务上”这一事实推高的,否则他们本来是不会这么做的。如果在更为受限的环境下,你没有这么做,那么这些业务的增速就不会这么快。你抬高了,你抬高了正在发生的一切。
Original English
Bill: Yesterday at the dealbook conference, Daario was asked about circular deals and he goes, "Well, maybe people just don't understand. Let me explain how this works." Um, you know, imagine you're a cloud service I'm I'm echoing what he said. Imagine you're a cloud service provider and you notice that this company Anthropic wants to develop this model. It's going to cost maybe $5 billion, but they don't have that money. So, you give them that money so that they can spend it. And I'm like, well, if you didn't give it to them, they wouldn't spend it. And so like the growth of everything is enhanced by the fact that you're giving money to companies to spend back on your services they wouldn't have otherwise. And so if you were in a more constrained environment where you didn't do that, things wouldn't be growing as fast. You inflate you inflate what's happening.
Shane: 所以你的意思是这推动了事物更快地向前发展。
Original English
Shane: So you push further ahead faster.
Bill: 是的。
Original English
Bill: Yes.
Bill: 但弱势的竞争者依然极有可能会遭到淘汰。听着,首先,如果一家公司很成功,会有人敲开你的门,试图给你更多钱。所以,对于成功的初创企业而言,几乎每一轮融资都是抢占先机式的。当你拿了那么多钱,比如 3 亿美元时,唯一能把钱花出去的方法就是提高你的烧钱率(burn rate)。我过去一直认为烧钱率是衡量风险的一个指标。10 年前,每个月烧 100 万美元是非常冒险的。你知道吗,今天这些公司一年烧掉 50 亿美元。就像,你知道,你每个月正在烧掉一亿甚至更多美元。而且这可能又回到了金融的底层逻辑或者其他相关的点上:当你在财务上采取如此激进的策略时,你真的很难搞清楚你的单位经济效益(unit economics)到底是什么情况。
Original English
Bill: But there still is likely to be sort of a culling of the the weaker competitors. Look, first of all, if a company's successful, someone will knock on your door and try and give you more money. So, like almost every round is preemptive for successful companies. And when you take that much money, $300 million, the only way to spend it is to take your burn rate up. And I always thought of burn rate as a measure of risk. 10 years ago, like it was super risky to burn a million a month. You know, today these companies are burning five billion a year. Like like you know, you're you're burning a hundred million a month or more. Like it's really hard and this may go back to financial bedrock and whatnot. It's really hard to know what your unit economics are when you're being that aggressive financially.
代币化、流动性与传统金融的局限
Shane: 你觉得事情会发生改变吗?比如我很好奇散户投资者在这个过程里的作用,如果你把这些资产代币化(tokenize),他们可能会在某种程度上和风投机构竞争来投资这些初创企业。你是怎么看待这一切的演变的?
Original English
Shane: Do you think things will change? Like I I wonder about the role of retail investors in this like if you tokenize some of these assets like they might be competing with VCs in some way to fund some of these startups. How how do you think about all of that playing out?
Bill: 首先,现在根本就不缺资金可用。所以那不是瓶颈。
Original English
Bill: Well, first of all, there is zero lack of fund availability right now. So that's not the bottleneck.
Shane: 是的,但是定价机制会改变,对吧?它没有约束。
Original English
Shane: Yeah, there's the pricing would change, right? There's no con.
Bill: 这在公开市场已经某种程度上演变过了。我的意思是,你显然看到了像 GameStop 这样的股票,而且我认为大多数人相信 Palantir 就是一只散户投资者真正喜爱、并将其估值推高到让机构投资者很难理解的地步的股票。所以,部分情况已经发生了。是的,代币化确实存在风险,特别是当它发生在没有金融信息披露监管的资产上时,你会面临大量的投机,甚至是更糟的操纵行为。
Original English
Bill: This is kind of played out in the public markets. I mean, I think you look at obviously like stocks like GameStop, but I I think most people believe Palunteer is a stock that retail investors really love and take it to a valuation that it's very hard for institutional investors to get their head around. So, some of some of that has played out. Yeah, it's it's there's a there's a risk with tokenization, especially if it happens on assets that don't have regulation around financial disclosure that you get a ton of speculation and even worse manipulation.
Shane: 你觉得如果有人找到合法的途径对 Stripe 进行代币化,这会影响私人公司吗?因为这样一来,Stripe 的代币化股份价格可能会剧烈波动。你认为这会对 Stripe 或者它的员工产生影响吗?
Original English
Shane: Do you think that that would affect private companies if there was like if somebody figured out a way legally to tokenize Stripe, for example, and the price of the the Stripe share that's tokenized effectively fluctuates wildly? Yeah. Do you think that has an impact on Stripe or its employees?
Bill: 肯定会的。他们保持私有化(不上市)的原因之一就是为了避免这种动态变化,因为这样他们在为员工进行流动性操作时能对市值定价拥有更多的控制权。当他们进行员工流动性事件时,他们坐下来和少数几个他们信任的投资者进行价格谈判,所以那是在一对一的基础上的。我想我们又回到了刚才说的金融底层逻辑。潜在资产本身的价值很可能确实在剧烈波动,只不过这从未被记录下来,所以你根本看不到。
Original English
Bill: Well, it would. One of the reasons they're staying private is so you don't have that dynamic because they have more control over sort of like the market cap pricing when they do um liquidity events for their employees. They sit down with a handful of investors they trust and they negotiate a price and so it's done on a one-off basis. And I think we're going back to the financial bedrock. The underlying asset probably does move around a lot. It's just it never it never gets recorded so you don't see it.
Shane: 对。
Original English
Shane: Right.
Bill: 而我认为从运营者的角度来看,这是有好处的。如果你听过任何一家上市公司的首席执行官的发言就会明白,如果他们的股票价格剧烈波动,这会在员工和拥有股份的人之间引发极大的混乱,大家都会猜测这到底意味着什么。这种情况其实已经开始发生了,对吧?Robinhood 曾宣布他们要做你刚刚描述的那种事,但其他公司立马抛出了一个强有力的论点说这是违法的,你无权这么做。所以,我们会看看这到底将如何演变。
Original English
Bill: And that's a I think from the operator standpoint that's a benefit. Like if you've heard any public company CEO, if their stock moves around a lot, it creates a lot of chaos for the employees who are owners who are wondering what it means. This is already starting to play out, right? Robin Hood announced they were going to do what you just said and and the companies, you know, threw up a a a strong argument that that would be illegal, like you don't have a right to do that. So, we'll see how that plays out.
Shane: 是的,这些事情会如何展开非常让人着迷。或者是如果你把房地产也进行代币化,这会带来什么影响?
Original English
Shane: Yeah, it's fascinating how all that plays out. Or you tokenize real estate and what effect that would have on.
Bill: 听着,我认为……而且我一直直言不讳地表达过这种观点,尤其是在 IPO 流程这件事上。我认为,强迫这些公司经历这种由投行来决定价格、并由投行来挑选股东的流程,这对公司来说是极其不公平的。压根没必要这么做。如果你让一个大一的计算机科学系学生和一个大一的金融系学生一起想象一家公司该怎么公开上市。他们一定会建立一个买卖供需的匿名匹配系统,就像你能在任何拍卖里看到的那样。这也完全就是首次代币发行(ICO)的工作原理。如果使用了代币化机制,根本没有人会发明出“这种你可以挑出最好的客户然后给他们一个甜心内部价”的机制。没有一个人会那么干。所以我确实认为华尔街的投行之所以这么做,只是因为他们无法摆脱这个体系,他们不愿意放开他们对 IPO 建立的那种充满贪婪的权力控制。你知道的,我们曾经推动过一段时间直接上市(direct listings),这种方式就使用了这种拍卖机制,他们本可以拥抱这种方式的,但他们没有。他们还是回到了那种被控制的寡头垄断中。我确实认为,在这个领域里,就像仅仅是让股份的首次分配机制发生改变的第一步上,代币化都可能会极具颠覆性。对于信用卡来说,稳定币也可能会具有很强的颠覆性。
Original English
Bill: Look, I I I think that and I've been outspoken on this particularly around the IPO process. I think it is insanely unfair to the companies the way they're forced to go through this process where the bankers pick the price and pick the shareholders. There's just no need to do that. If you took a freshman computer science student and a freshman finance student and said, you know, imagine how a company should go public. They would match supply and demand anonymously like you would in any auction. And exactly the way a a ICO works. Yeah. With tokenization, no one would invent this thing where you you cherrypick your best customers and give them this sweetheart price. No one would do that. So, I do think that Wall Street because they just can't get out of their they can't let go of this greedy power grab they have around the IPO. you know, we we pushed direct listings for a while, which which uses this auction mechanism, and they could have embraced that, but they didn't. They've gone back to this kind of controlled igopoly. I I think that is an area where where tokenization like just merely getting to the first base of how the share should be allocated um could be very disruptive. Stable coins could be very disruptive too to credit cards.
Shane: 好的,那在这个话题上再深入讲讲吧。
Original English
Shane: Well, go deeper on that.
Bill: 在大多数其他发达国家,政府已经建立了一种系统,能实现从银行账户到银行账户,或是从银行账户到合作伙伴或零售商的即时转账。英国在 20 年前就有更快速的支付系统了。最近,阿根廷也在过去六年中通过 PIX 实现了这一点,它迅速占据了 60% 到 70% 的交易量。而在美国,恰恰是因为监管俘获(regulatory capture),银行一直在阻止我们的政府采取这类措施。政府想要推行一个叫做 FedNow 的项目,但在华盛顿的财务委员会那里遭遇了大规模的反对,因此这件事一直没有落地。其结果就是,你知道的,我们的信用卡要收取 2% 到 2.5% 的费用,而有一整个由公司组成的生态系统就活在这个保护伞下。如果你有一个 Coinbase 账户,你可以将钱兑换成 USDC 稳定币并赚取 4% 的利息,同时在几秒钟内就能立即把钱转给其他人,手续费仅为几美分。
Original English
Bill: most of the rest of the developed world, the governments um established a an ability to do instant transfer from bank account to bank account and from bank account to a partner or retailer, whatever. UK faster payments did this 20 years ago. Recently, Argentina did it with picks in the past six years and it quickly became 60 70% of transactions and precisely because of regulatory capture the banks have kept our government from doing that. They've the government wanted to they have something called Fed now but there's massive push back in the finance committee in Washington so it never happens and as a result you know we have credit cards that charge two two and a half% in a whole ecosystem of companies that live underneath that umbrella. If you have a Coinbase account you can put your money in a USDC stable coin and earn 4% and within seconds immediately transfer money to someone else for pennies.
Shane: 什么是稳定币?在这方面我真的很天真。
Original English
Shane: What is a stable coin? Like I'm totally naive here.
Bill: 它是一种加密货币。如果发行公司遵守监管规定的话——我相信 USDC 确实是这么做的——他们在后台通过持有美国国债创造了与美元一比一等额的储备。为你所看到的每一枚稳定币做支撑。
Original English
Bill: It's a cryptocurrency that if the company's following the regulation, I believe that USDC is is in fact doing that. Um where they have they have created a dollar fordoll holding in treasuries, US treasuries. Okay. For each each stable coin that's represented.
Shane: 所以这有点像回到与美元挂钩的金本位制。
Original English
Shane: So that's kind of like the gold standard back to the dollar almost.
Bill: 是的。但因为它跑在加密货币的轨道上,而这些轨道现在已被证明是非常可靠、极为迅速、覆盖全球并且可以即时到账的,所以这就让我具备了瞬间交给你——或者让一家公司交给另一家公司或任何人——一美元的能力,也就是立刻完成。
Original English
Bill: Yes. But because it's on the crypto rails which are now quite proven and quite fast and global and immediate, it gives you the ability for me to to give you or for a company to give a company or anyone um a dollar, you know, immediately.
Shane: 在这种情况下是由谁来持有这些美元呢?就像是一家银行将一美元转移到了另一家银行,我在脑海里想,“你知道,这虽然是电子转账,但在现实中,可能在某个节点真的有一张实体的美元被转移了。”
Original English
Shane: Who holds the dollars in this case? It's like if a bank transfers a dollar to another bank, I I just in my head I'm like, you know, it's it's an electronic transfer, but in reality, it's probably like there's a dollar actually transferring at some point.
Bill: 其实并没有人拿着一张实体的美元现金到处跑,对吧?那些东西早就是全数字化的了。但在美国,如果我想给你数字化地汇 50 块钱,我必须通过 ACH(自动清算中心)网络,这需要三天的结算时间。这正是我们刚才说的在这个国家所发生的那种“监管俘获”的一部分。而在阿根廷,有了 PIX,现在一切都是即时的。
Original English
Bill: Well, no one's taking a physical cash dollar, right? Like that's all it's all digital anyway, right? In America, if I want to send you 50 bucks digitally, I've got to go through AC, which is three-day settlement, which is part of this regulatory capture in in in Argentina now it's immediate because of pics but
Shane: 所以实际上我们根本不需要这三天时间,我们这么做只是因为监管让事情变成这样。
Original English
Shane: so we don't actually need the three days we do like the regulatory makes that happen
Bill: 也不完全是。我可以当天给你电汇过去,但那要收我 25 美元手续费,而且我必须填一整页的表格,甚至可能还需要和我的银行进行口头确认。
Original English
Bill: no I can I can wire to you same day but it cost me $25 and I have to fill out a page of forms and I might have to do a verbal commit with my bank
Shane: 所以绕过这些限制的办法就是使用稳定币,因为你实际上只是绕过了现有的监管规定。
Original English
Shane: so the way around that is stable coins because you're really just working around the regulation
Bill: 一样的情况,是的。还有那些收取 2.5% 手续费的信用卡。但是,这根本就没有理由非要收这么多手续费,而且我要再说一遍,其他那些国家,包括英国、澳大利亚、印度、中国、阿根廷,他们都已经实现了更快的支付系统,但我们却一直没做,而且极大概率可能也不会做。所以就目前来看,我认为稳定币到达那个目标的速度会比政府能够做到的速度还要快得多。
Original English
Bill: same yes and credit cards which cost 2 and a half% but this there's no reason that it should and once again these other countries which include UK, Australia, India, China, Argentina, they've all done this but we never did it and probably won't like I at this point I think stable coins will get there faster than than the government will will be able to do it.
赞助商播报
Shane: 视频是最有效的沟通方式,但制作它的速度往往太慢、成本太高。HeyGen 消除了这个问题。你能在几分钟内把想法变成专业级的视频。不需要摄像机,也不需要摄制组。他们的数字人(avatars)在 G2 上被评为最逼真的,现在已经有超过 3000 万人在使用 HeyGen,包括财富 100 强中 85% 的企业。你甚至可以通过其 AI 对口型和翻译技术,触达使用 175 种以上语言的受众。同样的声音,完美的匹配。如果你需要大规模地进行沟通,不妨去看看。你的前三个视频是免费的。HeyGen.com。h-e-y-g-e-n.com。
你是否曾经历过到了下午 3 点感觉大脑就“死机”了的时刻?对于很多人来说,这不是因为缺乏咖啡因或睡眠不够。而是因为缺乏电解质。仅仅喝水是解决不了这个问题的。这就是我每天午饭后都会喝 LMNT 的原因。零糖、没有任何可疑成分,只有纯正剂量的钠、钾和镁。我知道你们都在想,电解质是给运动员喝的,但你不必非得是个运动员才能从中受益,而且它味道好极了。如果你想在下午保持头脑敏锐,去 drinklmnt.com/tkp 获取一份免费的包含 8 种口味的小样礼包,随任何购买附赠。就是 drinklmnt.com/tkp。
Original English
Shane: Video is the most effective way to communicate, but it's always been too slow and expensive to produce. Hey eliminates that. You go from idea to professional video in minutes. No camera, no crew. Their avatars are rated the most realistic on G2 and over 30 million people are already using Hey Gen, including 85% of the Fortune 100. You can even reach an audience in over 175 languages with AI lip sync and translation. Same voice, perfectly matched. If you're someone who communicates at scale, take a look. Your first three videos are free. Hey Jen.com h e y gn.com Ever hit 3 p.m. and feel like your brain just quit? For a lot of people, that's not caffeine or sleep. It's electrolytes. And water alone won't fix it. That's why I drink Element every day after lunch. Zero sugar, no dodgy ingredients, just a real dose of sodium, potassium, and magnesium. I know you're all thinking electrolytes are for athletes, but you don't have to be an athlete to benefit from it and it tastes great. Stay sharp in the afternoon and grab a free 8count sample pack with any purchase at drinkelement.com/tkp. That's drinklmnt.com/tkp.
支付系统的颠覆:稳定币的崛起
Shane: 你是如何看待 Visa 和 Mastercard(万事达)的竞争护城河的?
Original English
Shane: How do you think about the competitive mode of Visa and Mastercard?
Bill: 我认为它们将会受到严重的威胁。而在历史上,他们所做的……顺便说一下,这两家公司拥有商业史上最高的运营利润率之一。他们有着高达 60% 的运营利润率,而且他们处于双头垄断的地位,并且它们当初是由银行创立的。所以银行在其中拥有利益。所以这就好像,整个行业都卡在一个因为现有的运行方式而能让他们赚大钱的世界里。但是,完全没有理由非要收取 2% 或 3% 的手续费。根本没有。而且它将会发生改变,就像在中国那样,因为他们实现了数字化的即时转账。阿里巴巴和腾讯能够非常迅速地构建起人们随身携带的数字钱包。所以如果你在中国四处走动,你想在路边小摊买一顶帽子,或者你想在华为的门店里买一辆车,你知道,你在任何事情上用的都是微信支付或支付宝。你在餐厅结账时扫描一个二维码,你知道,你可以在桌子上直接结账。桌上就有个二维码。你拿出微信支付或支付宝扫一扫就完事了,就是一键支付。因为政府出台了让转账变得更容易的决策,他们已经将他们的整个支付系统革新到了比我们领先太多的地步。
Original English
Bill: I think they will be heavily threatened by this. And historically what they've done in and by the way those two companies have two of the highest operating margins in the history of business. They have like 60% operating margins and they're they're duopies and and they were created by the banks. So and the banks have a stake in it. So it's like the the whole industry is is kind of stuck in this world where they make a lot of money because it is this way. But there's zero reason why it should cost 2 or 3%. Just zero. And it will change in China because they had this digital immediate transfer. Um Alibaba and Tencent were able to very quickly build digital wallets that people carry around. And so if you walk around China, if you want to buy a hat from a street vendor or or a car, you know, in a Huawei store, you you use we we we chat pay and Alip pay for everything. You scan a QR code like at a you check out of a restaurant like you can just pay at your table. There's a QR code on the table. You just take your WeChat pay or Alip Pay and scan it and you're done. like one click. I so they they've innovated their entire payment system way further than we have because because of this the decision by the government to make money transfer easy
Shane: 这意味着,不再有三天结算时间之类的东西了。
Original English
Shane: and that means like no three-day settlement sort of
Bill: 完全正确。
Original English
Bill: exactly
Shane: 而且这不一定意味着必须是稳定币,它只意味着……
Original English
Shane: and it doesn't necessarily mean stable coin it just means
Bill: 这点是对的。我只是觉得因为美国拖延了太久,你知道那个 FedNow 项目已经搁置在那儿太久了,所以这种新事物(稳定币)就成了巨大的威胁。尤其随着加密货币力量在华盛顿的势头增强,这可能会随着新一届政府的上台而改变。
Original English
Bill: that's true I just think because they waited so long in the US you know this Fed now project's been just out there forever that that the threat becomes this new thing and especially with the momentum the crypto momentum in Washington that could change with a new administration.
代理顾问机构与企业治理
Shane: 在你说那个的时候,我脑海中同时也想到了穆迪(Moody's)和 AI。我就觉得,“哦,穆迪,你知道,基本上他们卖的就是债务分析报告。”
Original English
Shane: As you were talking about that I was also thinking about Moody's and AI and I was like oh Moody's you know basically they sold analysis on debt.
Bill: 是的。
Original English
Bill: Yeah.
Shane: 你觉得 AI 会如何改变他们的竞争地位?因为理论上,AI 在这方面有能力做得比穆迪更好,或者至少持平,而穆迪同样保持着极高的利润率。
Original English
Shane: How do you think AI changes their competitive position? Because like in theory AI would be able to do that better than or equal to Moody's which also makes great margins.
Bill: 是的。我认为穆迪的实力源自一个事实,那就是它已经成为了一个行业标准,并且每个人都信任它作为一种标准。
Original English
Bill: Yeah. I think Moody's power comes from the fact that um that it's a standard and everybody trusted as a standard,
Shane: 对吧?所以即使他们在后端使用了 AI,他们仍然会是……
Original English
Shane: right? So even if they used AI on the back end, they're still the
Bill: 是的。那个水准的基准线。其他人可能会冒出来。我的意思是,有很多关于像 ISS(机构股东服务公司)这些公司的讨论,他们会指导股东们如何投票。昨天在 Dealbook 会议上也谈到了这个话题,以及 AI 能否同样解决那个问题。是有这种可能性的。是的,我的意思是,我认为一切都没有定数。
Original English
Bill: the Yeah. the the the watermark. Someone could pop up. I mean, there's been a lot of talk about these companies like ISS that that that tell shareholders how to vote. That came up yesterday um at at the Debook conference and whether or not AI could solve that problem as well. It's possible. Yeah. I mean, I think everything's up for grabs.
Shane: 你怎么看那些像这样提供如何为你手中股份投票的建议的独立服务机构呢?
Original English
Shane: What do you think about independent sort of like services like that that that profer advice on how to vote your shares?
Bill: 哦,我认为在美国这已经发展到一个非常糟糕的地步了,这主要是因为指数基金的崛起。正是因为指数基金的兴起——这就是为什么人们会在贝莱德(BlackRock)就这个问题去质问拉里·芬克(Larry Fink)的原因——指数基金并没有时间去真正评估在这些情况下该如何投票。所以他们只能依赖这些服务机构,而这些服务机构就是这样建立起来的。他们玩着一场并不那么让人安心的游戏,他们给你打分,但他们使用的是一种“黑盒”模型。他们根本不会告诉你他们是如何给你评分的,对吧?
Original English
Bill: Oh, I think in the US it's gotten to a really bad place because of the rise of the index funds. Um, the index funds and this is why they're asking Larry Frink about it at Black Rockck like they don't the index funds don't have the time to truly evaluate the what the vote should be in these situations. And so the they rely on these services, but these services have been built. They play this game that that that it's not particularly um settling, but they they score you, but they score you with a black box. They don't tell you how they score you, right?
Shane: 猜猜你怎样才能了解更多?
Original English
Shane: You and guess how you can learn more?
Bill: 你花钱雇他们。
Original English
Bill: You you hire them.
Shane: 没错。
Original English
Shane: Yes.
Bill: 所以他们在两头拿钱。这相比于提供服务,更像是一场抢劫。我花了一些时间去和一些人聊,我不认为他们关注的是像保护股东利益这样的核心问题。什么是对股东最有利的呢?这是他们本该关心的核心,但他们已经偏离了那个轨道。关于特斯拉的案例就是一个绝佳的例子,就是他们给埃隆设计的那种薪酬方案。我曾公开说过:我愿意为我曾共事过的每一家公司同意那种类型的薪酬方案,但现实是大多数 CEO 根本不会接受它。那个方案基本上是说,除非公司股价大幅飙升,否则你赚不到一分钱。而如果股价真的大幅上涨了,你会赚到一笔天文数字的巨款。我愿意一遍又一遍地做那种交易。但是,像 ISS 这样的这些评估机构中,没有一个赞成那个方案的。他们不仅不赞成,甚至持有完全相反的立场,他们会说:“哦不行,那是负面的,我们应该投票反对它。”
Original English
Bill: So they get paid on both sides. And it's just it's more of a heist, I think, than anything else. And I'm I've I've spent some time talking to I don't know that they they they they got focused on issues that weren't shareholders interest like what what's like what they really care about is is um what what's best for shareholders, right? And they got away from that. Um the the Tesla case is a great example that that package that type of package that they did for Elon. I've said this, you know, publicly. I would agree to that type of package for every company I've ever worked with, and most CEOs wouldn't take it. Uh, it basically says you don't make money unless the stock goes way up. And if you stock goes way up, you make an obscene amount of money. And I would do that deal over and over and over and over again. None of these ISS like evaluators agree with that. like they just in fact they take the opposite. They say oh no that's a negative we should vote against it.
Shane: 仅仅是因为他们盯着那个极其庞大的标题数字,觉得“这太惊人了,简直无法容忍”,却没有去看看实现那个数字需要达到怎样严苛的条件吗?
Original English
Shane: Is it just because they're looking at the headline number and they're like that's egregious not looking at what's required to make that happen.
Bill: 是的。而且他们是从公司治理的起点出发的,他们的目的是防范欺诈。所以这就成了基于风险缓解,而不是基于股东利益出发。当你从那个视角看待问题时,你会觉得:“应该有各种规则,所有人都必须遵守这些规则,一旦有人越过了界限,那就是坏事。”
Original English
Bill: Yeah. And they started from a place of corporate governance where they were looking out for fraud. And so so risk mitigation rather than shareholder interest. And so when you come at it from that perspective, you're like, there should be rules and people should adhere to the rules and when people get outside of the rules, that's bad.
Shane: 是的。
Original English
Shane: Yeah.
Bill: 我认为那是他们的历史遗留作风。
Original English
Bill: I think that's their legacy.
Benchmark 的理念与风投生涯
Shane: 那些没有被注意到的第二阶、第三阶的后果和连锁反应是什么呢?就像如果我们仅仅通过这种方式把一切都标准化,并且因为指数基金的力量而把所有决策都外包给几家公司,那会让想要启动新项目的创新者或者试图打造非传统公司的创业者极度难以推动那些脱离主流、却有可能在未来带来颠覆的新事物吧?如果一切都在一个单一的结构下同质化,我们就很难拥有新的倡议了。因为在那种体系里没有像“哦,也许我们应该……你知道,那个关于网站的事情就是一个有趣的例子:谁该来负责网站运营?”的讨论空间。大家只会说:“我们要不要雇个人来做这件事?这该由谁来负责?”
Original English
Shane: What do you think are sort of the second order consequences to that and the third order consequences? Like if we homogenize everything this way and we outsource essentially decision making for index funds to essentially a couple of companies, does that make it exceptionally hard to be innovative for an upstart, for a non-traditional trying to do something that is slightly off the beaten path? like homogenizing everything in a single structure and it's hard to have new initiatives like because there's no like oh maybe we should you know the website was always a funny one like who's going to own the website? Well, are we going to hire, you know, someone to do that? And well, who owns that responsibility?
Bill: 是的。
Original English
Bill: Yeah.
Bill: 当时马特·科勒(Matt Cohler)加入了 Benchmark,他就像是在说:“哦,天哪。我来接手这件事。我太热爱这个了,我很清楚我们需要什么。” 于是他建立了一个超级复杂的网站,上面列有所有的创始人,而且他们都与所有的合伙人建立了联系。但后来人们开始抱怨,因为有些信息不准确。突然有一天,马特走进来说:“你知道吗?我要把所有的内容全部撤下来,只保留一个单独的引导页(splash page)。” 他真的这么做了。那大概是 15 年前的事了吧。直到今天,Benchmark 的网站仍然只有一个页面。这就是我刚刚描述的那个问题所带来的直接结果。
Original English
Bill: And when Matt Kohler came in, he had he's like, "Oh, man. I'll take it on. I love I know exactly what we need." He created this super complicated website and it had all the founders on it and now they're connected to all the partners and and people started complaining because stuff wasn't right. And one day, Mac came in and uh he said, "You know what? I'm taking it all down and I'm putting up a splash page. And he did that. He did that like I don't know 15 years ago. And still today, Benchmark has a single page. And that's a result of this issue that I'm describing.
Shane: 这很有意思。因为我发现很多网站使用引导页的认知负荷(cognitive load)极高。而像伯克希尔哈撒韦(Berkshire Hathaway)的网站那样,上面只有四五句话,我完全能够理解,没有太多的认知负荷。就像几周前我听一个人举的一个例子,他说:“如果我想买一件毛衣,我根本不想了解你们的使命宣言。我不想看那些,我只是想买一件毛衣。”
Original English
Shane: Well, you know, it's interesting you say that because I find a lot of websites have such a high cognitive load to use a splash page with like, you know, four or five sentences or Berway's website. I totally get it. I don't there's not a lot of cognitive like if I you know I heard this example um from a guy a couple weeks ago. He's like if I'm going to buy a sweater I don't want to know your mission statement. I don't want like I just want to buy a sweater.
Bill: 仅仅拥有一个单页面的引导页,其实蕴含着一种非常特别的、定制化的自信感。我想补充一点,有很多极度成功的风险投资公司,它们并不是以 Benchmark 这种方式构建的。所以我并不认为这是唯一的方法。显然还有很多其他的成功路径。
Original English
Bill: There's a little bit of bespoke confidence in in just having a splash page. I would just add that there are plenty of highly successful venture firms that aren't structured that way. And so I don't it's not I'm not saying it's the only way to do it. It's clearly there clearly many ways to do it
Shane: 在这样一个资金充斥(awash with capital)的世界里。到底是什么因素让一个创始人选择了 Benchmark 而不是其他人?在这背后到底有哪些考量因素?
Original English
Shane: in a world of wash with capital. What makes a founder choose Benchmark or somebody else? Like what goes into that?
Bill: 首先,从宏观层面上讲,如果你作为一名风险投资家取得了巨大的成功,人们自然就会想要和你合作。你知道,当年我进入这个行业的时候,你看像迈克·莫里茨(Mike Moritz,红杉资本合伙人)、约翰·杜尔(John Doerr,KPCB合伙人),他们已经取得了如此非凡的成功。这不仅仅是因为他们极度擅长他们所做的事情,而且他们认识能帮助你公司成功的人。更重要的是,能够获得他们的认可,这本身就自带一种巨大的影响力。所以有人曾说,风投是唯一一个具备网络效应的投资领域,因为一旦你建立了卓越的声誉,你在获取交易流(deal flow)上就拥有了一种极其不公平的优势。在这个逻辑之下,我会说,创始人往往特别有动力去和那些真正懂他们在做什么、并为此感到激动和兴奋的人在一起。这就是为什么年轻人可以进入风投行业并且能够获得巨大成功的原因之一:他们和创始人的年龄往往相仿,他们更有可能让人感觉到他们真正理解那些正在使用新技术的创始人在做些什么。因为这些技术是全新的。年轻人也更有可能深刻理解这些技术。你知道的,我过去曾用一些例子来描述这一点:假设你是个超级热爱电子竞技的人,你可以非常轻易地比那些顶尖的通才型风险投资家更了解那个特定垂直领域的一切。
Original English
Bill: First of all, at a high level, if you're successful as a venture capitalist, people want to work with you. you know, when I came in, you know, the Mike Moritz, you know, John Door, like they've had so much success that that not only, you know, is it likely that they are are great at what they do and know people that will help your company succeed, but their stamp of approval of you will carry weight in and of itself. And so there some people have said it's the only investing category where there are network effects because once you have a reputation it it you have an unfair advantage in deal flow. Underneath that I would I would say founders are particularly um motivated to be around people who understand what they're doing u and are excited by it and excited about it. And one of the reasons young people can break into venture and be wildly successful is they're much more likely to be the age of the founder, they're much more likely to feel someone that understands what they're doing with with many of these technologies that are new. They're much more likely to understand them. And you know, I I've used examples describing this in the past, but let's say you're a really into esports or something. You you it would be very easy to know more than the successful generalist venture capitalist in that category.
Shane: 是的。
Original English
Shane: Yeah.
Bill: 你可以非常迅速地掌握更多的信息。同样的情况也会发生在 YouTube 视频创作领域。对于一个年轻的风投家来说,要比约翰·杜尔、迈克·莫里茨、或者我,以及任何其他人更清楚在 YouTube 上取得成功需要什么,那真的是轻而易举的事。因为你可以把 100% 的时间都花在钻研那件事上。
Original English
Bill: Like you could very quickly know more. And that could be true of of YouTube video creations. Like it'd be very easy for a young venture capitalist to know more about what it takes to be successful on YouTube than John Door or Mike Moritz or me or whoever. Like because you could just go spend 100% of your time on that.
Shane: 所以,从这种意义上来说,它是不是有点像竞技体育?也就是说,你在某种程度上会随着年龄的增长而逐渐被淘汰出局?因为你正在和那些比你更了解或更懂得某个利基市场的年轻人竞争。这是怎么发生的?
Original English
Shane: So, so in that way, is it sort of like athletics where you you age out in a way and you're competing against younger people who know or understand a niche better or how
Bill: 我认为整个行业正是因为这个原因而一直向年轻人倾斜的,这也是因为风投是一个极度需要拼命奔走(hustle)的行业,就像,总有你还没有翻开看过的石头。而随着年龄的增长,你有了孩子、有了家庭、有了各种你被绑定并且需要负责的责任,你就再也不可能每周花 80 个小时去钻研 YouTube 了,你就是做不到了。所以我认为这个行业是偏爱年轻人的。而且这非常好,这是一个竞争极度激烈的行业。要在这个行业找份工作非常困难,但如果你能拿到入场券,你是完全有机会杀出重围的。
Original English
Bill: I I I think the the whole industry bends towards youth for that reason and because it's a hustle business like there there's there's always a rock you haven't looked under and you know age brings children and homes and and and other requirements you get tied to and responsibilities and you're just not able to go spend 80 hours a week studying YouTube like you just can't. Um so I think it bends towards youth. Um which is great like like it's a it's a highly competitive industry. It's hard to get a job but if you get one there are reasons why you can break in.
成功的定义与下一个篇章
Shane: 我们总是以同样的问题来结束,Bill,对你来说,什么是成功?
Original English
Shane: We always end with the same question Bill which is what is success for you?
Bill: 我认为这是随着时间推移在不断变化的。我想说,当回顾我的风险投资职业生涯时,我做出了一个决定,一个非常明确的决定,对自己说:“好了,我已经完成了。我结束了。” 如果我当时觉得还有没有完成的工作,我绝对不会做出这样的决定。我觉得我已经到达了一个让我感觉没有任何工作遗留下来的节点。所以,在这种情况下,那是我的梦想工作。我很激动能做这份工作,我热爱它的每一分钟。我经常说,如果我们生活在一个社会主义社会里,每个人都必须免费工作,我依然会接下这份工作,或者说拿着一样的微薄薪水或者其他类似的待遇去工作。
Original English
Bill: I think I think it's changed over time. I would say when I look back on my venture capital career, I made a decision, a very specific decision to say, "Okay, I'm done." And and I I don't think I would have done that if I felt there was work left to do. I think I reached a point where I felt there wasn't any work left to do. So, in that case, you know, that was my dream job. I was thrilled to do it. I loved every minute of it. I often said that I would if we lived in a socialist society and I everyone had to work for free, I would still take that job. Um or the same fe salary or whatever. Um
Shane: 虽然你可能连饭都吃不上,但你依然会……
Original English
Shane: might not be eating, but you'd be
Bill: 是的。但那个阶段现在已经结束了。所以当我展望未来时,我被亚瑟·布鲁克斯(Arthur Brooks)写的一本名为《从力量到力量》(Strength to Strength)的书深深打动了。他在书中探讨了你人生中的下一个篇章。我想试着将我在风险投资家生涯中取得成功的一些方法,特别是在写博客、理解问题并进行综合分析等方面的技巧,去尝试应用到社会中更大、更广阔的问题上,看看我是否能通过那种方式在宇宙中留下一点自己的印记。
Original English
Bill: Yeah. But that's now done. And so as I look forward, you know, I was very moved by this book Arthur Books wrote called Strength to Strength to Strength where he talks about this next chapter in your life. I would like to take some of the techniques that I use to be successful as a venture capitalist mostly around the blog and understanding problems and synthesizing and see if I can apply those techniques to bigger broader problems in society and see if I can dent the universe a little bit that way.
Shane: 我喜欢这个想法。我祝你好运。
Original English
Shane: I love it. I wish you luck.
Bill: 是的,我也这么希望。我也这么希望。
Original English
Bill: Yeah, me too. Me too.
Shane: 非常感谢你抽出时间。感谢你来参加,这真的太棒了。
Original English
Shane: Thank you so much for taking the time. Thanks for doing this. It's great.
📌 文中提及的人物和组织
人物: Bill Gurley, Shane Parrish
公司/组织: Benchmark, OpenAI, Santa Fe Institute, Amazon, Tesla, Coinbase
产品/模型: ChatGPT, Claude, Gemini
媒体/书籍: Thinking in Systems