动态定价的隐忧:消费者面临的价格差异
今年秋季的一个早晨,几十名志愿者通过视频通话聚集在一起,进行了一项实验。
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One morning earlier this fall, a group of a few dozen volunteers gathered on a video call for an experiment.
他们都登录了杂货购物应用Instacart(在线杂货配送平台),并同时选择在华盛顿特区一家特定的Safeway(美国连锁超市)购买相同的商品——鸡蛋。
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They all logged on to the grocery shopping app Instacart and simultaneously selected the same item for pickup from the same store, eggs from a particular Safeway in DC.
他们发现,系统向他们提供了显著不同的价格。
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What they found was that they were being offered significantly different prices.
对一些购物者来说售价为3.99美元的鸡蛋,对另一些人来说却卖到4.79美元,同一件商品价格高出近20%。
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The eggs that cost $3.99 for some shoppers were being sold to others for $4.79, nearly 20% more for the exact same product.
还有几十名志愿者在全国各地的其他商店对其他商品进行了同样的实验,比如在圣保罗一家Target(美国大型零售连锁店)购买一盒Cheerios(麦片),或在西雅图购买Wheat Thins(薄脆饼干)。
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Dozens more volunteers did the same thing for other products at other stores scattered around the country, like a box of Cheerios at a Target in St. Paul or wheat thins in Seattle.
他们也发现自己被提供了完全不同的价格。
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They also discovered they were being offered completely different prices.
Consumer Reports(消费者报告:美国消费者权益组织)和进步政策团体Groundwork Collective(进步政策团体)于今天上午公布的这些发现,凸显了所谓的动态定价(dynamic pricing: 实时调整商品价格的策略)如何在经济中蔓延,公司正利用复杂的算法实时调整价格。
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The findings, which were published this morning by Consumer Reports and the Groundwork Collective, a progressive policy group, highlight how so-called dynamic pricing is spreading across the economy as companies use sophisticated algorithms to adjust prices in real time.
这种策略多年来一直用于Uber(优步:网约车服务公司)或机票等领域,但《纽约时报》首席经济记者Ben Castleman表示,现在动态定价正日益成为从餐馆到零售等所有购物体验的一部分。
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The strategy has been used for years for things like Uber or airline tickets, but Times chief economics correspondent Ben Castleman says now dynamic pricing is increasingly becoming a part of the shopping experience for everything from restaurants to retail.
经济学家指出,公司一直以来都会为不同的客户调整价格,对吗?你可以剪优惠券获得折扣,可以去欢乐时光或早鸟特价。
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Economists point out that companies have always adjusted prices for different customers, right? You can clip coupons to get a discount. You can go to a happy hour or an early bird special.
这些方法大多是透明的,对吗?消费者知道他们在特定时期会得到更高的价格或更低的价格,他们可以据此进行计划。
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Most of those methods are transparent, right? consumers know that they are getting a higher price or a lower price during certain periods and they can plan around that.
我从消费者权益倡导者那里听到的担忧是,公司现在采用的这些方法在很多情况下透明度要低得多,消费者更难知道他们是否获得了最优惠的价格,甚至是否与坐在他们旁边的人获得了相同的价格。
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The concern that I hear from consumer advocates is that these sorts of methods that are being adopted now by companies are in many cases much less transparent and it's more difficult for consumers to know whether they're getting the best price or even if they're getting the same price as somebody else who's sitting next to them.
这引发了一个担忧,即我们正走向一个世界,在这个世界里,你的购物习惯、收入或居住地会导致你获得与他人不同的价格。
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And it raises the concern that we're heading towards a world in which your shopping habits or your income or where you live leads you to get a different price from somebody else.
也有一些证据表明,这实际上会导致整体价格更加波动,甚至更高。
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There's also some evidence that this actually leads to more volatile and maybe even higher prices overall.
如果公司都只是通过算法设定价格,那么最终这实际上可能导致价格上涨,而此时消费者已经对可负担性感到担忧,特别是对杂货等商品。
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that if companies are all just setting prices on algorithms that eventually that can actually lead to higher prices at a time when consumers are already worried about affordability, particularly for things like groceries.
针对《纽约时报》的提问,Target发言人表示,他们不对Instacart上的价格负责,而Safeway拒绝置评。
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In response to questions from the Times, a Target spokesman said it's not responsible for prices on Instacart and Safeway declined to comment.
Instacart的一位女发言人表示,其部分合作商店确实会进行短期定价测试,以“了解对消费者最重要的是什么,以及如何保持必需品的价格可负担”。
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A spokeswoman for Instacart said that some of its partner stores do short-term pricing tests to quote, "Learn what matters most to consumers and how to keep essential items affordable."
包括Amazon(亚马逊)和Home Depot(家得宝)在内的公司此前曾因使用动态定价而受到批评,但最终在消费者强烈反对后撤回了。
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Companies, including Amazon and Home Depot, have previously been called out for using dynamic pricing, only to retreat after consumer backlash.
特朗普政府的经济与地缘政治决策
现在,关于特朗普政府的两项最新消息。
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Now, two updates on the Trump administration.
英伟达对华AI芯片销售
Donald Trump总统已批准Nvidia(英伟达:全球领先的图形处理器和AI芯片制造商)向中国出售其部分最强大的AI芯片,这逆转了美国长期以来旨在限制北京获取此类尖端技术的政策。
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President Trump has given the green light to Nvidia to sell some of its most powerful AI chips to China, reversing a longtime US policy that was meant to limit Beijing's access to that kind of cuttingedge technology.
许多美国官员曾表示担忧,认为允许此类销售可能有助于中国在军事和经济上超越美国。
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Many American officials have expressed concern that allowing these kinds of sales could help China get an edge on the US militarily and economically.
但英伟达的首席执行官花费数月时间游说促成这一改变。
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But Nvidia's chief executive spent months lobbying for the change.
作为协议的一部分,特朗普表示美国将从这些销售中获得25%的收入。
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And as part of the deal, Trump said that the US will get 25% of the revenue from the sales.
专家表示,这种安排可能违法,因为美国法律禁止对出口许可证收取费用。
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Experts say that arrangement could be illegal since US law prohibits charging fees for export licenses.
对美国农民的120亿美元援助
与此同时,特朗普总统正试图通过宣布向受其中美贸易战影响的美国农民提供120亿美元的援助来缓解其对华高额关税造成的冲击。
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President Trump is trying to blunt the fallout from his steep tariffs on China by announcing a 12 billion bailout for American farmers who got caught in the middle of his trade war.
今年早些时候,为回应高额关税,中国暂停购买美国大豆等农产品,导致许多农民在面临成本上涨和高利率等持续压力时陷入困境。
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Earlier this year, in response to sky-high tariffs, China had halted its purchase of US agricultural products like soybeans, leaving many farmers struggling as they faced other ongoing pressures like rising costs and high interest rates, too.
但特朗普的这项援助现在可能影响有限。
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But Trump's bailout now could have a limited impact.
根据一些估计,它只能覆盖农民今年面临的总损失的大约三分之一。
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According to some estimates, it would only cover about onethird of the overall losses farmers faced this year.
对特朗普第一个任期内支付的援助款项的分析发现,它们不成比例地流向了更大、更富裕的农场。
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And analyses of bailout payments made during Trump's first term found they disproportionately went to larger and wealthier farms
加沙地带的权力重塑与和平条件
在加沙,时报正在报道Hamas(哈马斯:巴勒斯坦伊斯兰抵抗运动)如何在以色列撤出的地区维持权力。
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In Gaza. The Times is covering how Hamas is holding on to power in the parts of the territory that Israel pulled out from.
尽管在战争中遭到严重削弱,该组织仍在重新确立其权威。
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And despite being severely weakened in the war, the group is reasserting its authority.
它正在替换在战斗中阵亡的指挥官,利用其庞大的、经受住了以色列袭击的隧道网络来隐藏和储存武器,并继续在加沙运行关键的政府职能。
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It's replacing commanders who were killed in the fighting, using the large swast of its tunnel network that withtood Israeli attacks to hide and store its weapons, and continuing to run key government functions in Gaza.
据一位前以色列情报官员称,官方估计哈马斯仍有大约2万名武装分子。
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According to a former Israeli intelligence official, the official estimates are that Hamas still has around 20,000 fighters.
其政府已在加沙各地部署了警察部队。
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Its government has deployed police forces around Gaza.
蒙面哈马斯枪手正在检查站执勤,监督加沙人道主义援助的流动,同时也监督加沙各地区之间人员的流动。
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Masked Hamas gunmen are manning checkpoints, sort of overseeing the flow of humanitarian aid in the Gaza, but also to supervise the movement of people between parts of Gaza.
一些当地商人告诉我们,哈马斯甚至对一小部分电子产品和昂贵商品征税。
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and some local merchants have told us that Hamas was even levying taxes on a small set of electronics and expensive goods.
我的同事Adam Rasg一直在与加沙当地的人们交谈,在过去几天里,他前往多哈,哈马斯许多高级政治官员都在那里,询问该组织计划如何推进。
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My colleague Adam Rasg has been speaking with people on the ground in Gaza and in the past few days he traveled to Doha where many of Hamas's top political officials are based to ask how the group plans to move forward.
Adam Rasg表示,他们会见了一位名叫Husam Badron的哈马斯高级官员。
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We met with a senior Hamas official named Husam Badron.
当他们询问哈马斯重新确立其权威时,他回应说哈马斯希望将加沙的行政管理权移交给一个巴勒斯坦委员会,但这样的委员会尚未成立。
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When we asked him about Hamas reasserting its authority, he responded by saying that Hamas wants to hand over the administration of Gaza to a Palestinian committee, but that such a committee had yet to be formed.
当他们追问哈马斯的武器问题,这是其权威的关键来源时,他表示他们愿意讨论武器问题,但前提是进行关于以色列完全撤出加沙、彻底结束军事行动的认真谈判。
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And when we sort of asked, well, what about Hamas's weapons, which is a key source of its authority, he said that they would be open to discussion of the weapons, but only on the condition of serious talks about a full Israeli withdrawal from Gaza, a total end to its military operations.
还有一个条件,这对于本届以色列政府来说可能难以接受,那就是认真讨论在约旦河西岸、加沙和东耶路撒冷建立一个巴勒斯坦国。
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And one last condition which is probably difficult for this Israeli government to entertain, which is a serious discussion about the establishment of a Palestinian state in the West Bank, Gaza, and East Jerusalem.
与此同时,Adam Rasg表示,他采访的以色列政治和军事官员担心,随着时间的推移,哈马斯能够重组其部队并深化对该地区的控制,这意味着为加沙建立新政府的缓慢进程正有利于哈马斯。
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Meanwhile, Adam says that Israeli political and military officials he talked to are concerned that with each passing day, Hamas is able to reorganize its forces and deepen its control over the territory. meaning that the slow process of setting up a new government for Gaza is playing in Hamas's favor.
华纳兄弟的收购战与政治干预
最后,对Warner Brothers(华纳兄弟:美国著名电影电视公司)控制权的争夺战,此前在Netflix(网飞:全球流媒体巨头)大胆尝试收购这家传奇电影公司时,就已经像一场好莱坞大戏。
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And finally, the fight for control of Warner Brothers already seemed like a Hollywood drama with Netflix making an audacious play to buy the legendary movie studio.
现在又有了新的转折,一个新的挑战者Paramount(派拉蒙:美国电影电视公司)正寻求恶意收购,而各方权力玩家也纷纷出动,因为任何合并都需要联邦监管机构的批准。
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Now there's a whole new twist, a new challenger with Paramount gunning for a hostile takeover and the power players have been out in force because any merger will need the stamp of approval from federal regulators.
因此,Netflix的负责人秘密访问了Oval Office(椭圆形办公室:美国总统的正式办公室)。
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So you had the head of Netflix making a stealthy visit to the Oval Office.
派拉蒙董事长本周末也顺道拜访了Kennedy Center(肯尼迪中心:美国国家表演艺术中心)的总统包厢。
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The Paramount chairman stopping by the presidential box at the Kennedy Center this weekend.
而总统的女婿Jared Kushner(贾里德·库什纳:美国商人,前总统特朗普的女婿)也参与其中,因为他是派拉蒙交易的投资者。
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and Jared Kushner, the president's son-in-law, is in the mix since he's an investor in the Paramount deal.
虽然总统通常会避免影响审查重大公司交易的监管机构,但特朗普却将自己置于其中。
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While presidents have typically stayed away from influencing regulators who review major corporate deals, Trump has put himself in the middle of it.
特朗普表示:“我不知道。这将由一些经济学家来判断,我也会参与到那个决定中。”
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I don't know. That's going to be for some economists to tell and also and I'll be involved in that decision, too.
在今天《The Daily》(《每日》:纽约时报播客节目)的节目中,一个由时报商业和娱乐记者组成的团队将分析接下来可能发生什么。
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On today's episode of the Daily, a team of Times business and entertainment reporters breaks down what might happen next.
你可以在《纽约时报》应用程序或任何你收听播客的地方收听。
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You can listen to that in the New York Times app or wherever you get your podcasts.
以上就是头条新闻。
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Those are the headlines.
📌 文中提及的人物和组织
人物: Donald Trump, Ben Castleman, Jared Kushner
公司/组织: Instacart, Target, Uber, Amazon, Home Depot, Nvidia, Hamas, Warner Brothers, Netflix, Paramount, New York Times
媒体/书籍: The Daily