AI的商品化趋势
Host: 代理式编程(Agentic coding)从一种“有点用”的东西,变成了真正改变一切的技术。它将变得如同魔法一般。而在20年后,我们只会说:“嗯,理所当然就是这样。计算机一直都是这么运作的。”
Original English
Host: Agentic coding went from being kind of useful to really changing everything. It was going to be magic. And in 20 years time, we'll just say, "Well, of course that's how it is. Computer's always done that."
Host: 每年,硅谷都在期待Benedict Evans的演讲。作为前A16Z合伙人、业内阅读量最高的新闻简报之一的作者,他是《AI吞噬世界》(AI eats the world)背后的思想家。
Original English
Host: Every year, Silicon Valley awaits Benedict Evans presentation. Former A16Z partner, author of one of the industry's most read newsletter, The Mind Behind AI eats the world.
Benedict Evans: 我们正处于这种极度稀缺的状态中。比如,我们不可能每年在AI基础设施上花费10万亿美元,因为根本就没有10万亿美元可供支出。
Original English
Benedict Evans: We are in this extreme scarcity. Like, we can't spend $10 trillion a year on AI infrastructure cuz there isn't $10 trillion a year there to spend on it.
Host: 你论点中的一个重要部分,是模型最终将成为商品(models are going to end up as commodities)。
Original English
Host: The big part of your thesis is this idea that models are going to end up as commodities.
Benedict Evans: 我不认为基础模型(foundation models)是一个产品。我不认为聊天机器人(chatbot)是一个产品。我认为真正的价值会在价值链的更上游。
Original English
Benedict Evans: I don't think foundation models are a product. I don't think a chatbot is a product. I think the value will be further up.
Host: 请解释一下这背后的推理过程,以及它们未来会是什么样子。
Original English
Host: Explain the reasoning that they're a bit in what they look like.
Benedict Evans: 这里大概有三四个你可以摆在桌面上的构建模块。其中一个就是……
Original English
Benedict Evans: There's like three or four building blocks you can put on the table. One of them is
回顾过去一年的变化
Host: Benedict,欢迎回到A16Z播客。
Original English
Host: Benedict. Welcome back to the Acing Z podcast.
Benedict Evans: 谢谢。
Original English
Benedict Evans: Thank you.
Host: 上次你来这里时,我们讨论了你演讲的第一版——《AI吞噬世界》。你知道,距离你最初写那个演讲已经过去将近一年半了。现在,你总是在演讲开头提出“我们面临的重大问题是什么”,但我很好奇,在探讨未来的问题之前,我希望你能先回顾一下:自从你最初做那个演讲以来,我们学到了什么?什么事情已经发生了?让我们先回顾一下。
Original English
Host: Last time you were here, we were discussing the first iteration of your presentation AI use the world. Uh you know, you since wrote it almost a, you know, year and a half ago. At at this point we're get you always begin your presentation with your you know what are the big questions but I'm curious this time first before getting into the what are questions going forward I want you to reflect on what have we learned since you originally uh made the presentation what's played out um and let's reflect back on
Benedict Evans: 在过去一年里什么发生了改变?我认为我们对产品策略的分化有了更深刻的认识。我们越来越感觉到,这不仅仅是“投入更多算力、让一个更大的模型跑得更快”那么简单,竞争的张力已经远超于此。特别是OpenAI,我们看到了他们策略的几次迭代:从最初的“同时做所有事情”,变成了“哎呀,也许我们应该加倍押注在编程上”。显然,代理式编程开始奏效了,所以整个科技界的焦点开始大规模集中。我们把这比作是在90年代末给每个人都连上互联网,然后说“去吧,变得更高效吧”。如果你去看德勤的调查,或者美联储的一项调查(这在我的演讲里也有提到),如果你去问CFO们“你们在哪里看到了收益?”,目前大部分的收益都是那些很难衡量的东西:比如更好的数据分析、更好的客户支持、更高的生产力——你可以更快地制作幻灯片,更快地完成分析。你很难为这些东西贴上一个具体的财务价值。它确实有财务价值,但这和“我们用AI做了一个新产品,它带来了多少收入或节省了多少钱”是不一样的。这些事情显然需要更长的时间。建立一条新的收入线,比把这个工具发给每个人让他们更快地做电子表格要难得多。所以,现在有一点“好吧,这到底需要多长时间?”的意味。
我认为这个问题的另一个答案,当然是消费者剩余(consumer surplus)。这也正是Excel身上发生过的事情。你知道吗,如果做一个DCF(现金流折现分析)需要花你一个星期的时间,那你可能只会做一两个DCF。但如果做一个DCF只需要10秒钟,那你就会做50个DCF——但你可能无法为此收取更多的钱。所以发生的情况是,这些工具变成了竞争必需品,每个人都必须购买它、使用它。但是你从中获得的成本节约或生产力提升,在竞争中就被抵消掉了。所以你不能因此收费更高。我的意思是,如果你在麦肯锡、贝恩或BCG工作,以前做那部分分析需要一个星期,现在只需要一天,你可能会做五倍以上的分析,但向客户收取的费用是一样的,而且你的成本基数也没有改变。这就好比想想投资银行和财务分析领域发生的变化:你用更少的人做了多得多的分析,但向客户收取的钱是一样的。
Original English
Benedict Evans: what's changed in the last year so I think we have much more of a sense of diverging product strategy we have much more a s of a sense of kind of competitive tension that goes beyond just make a bigger model faster with more about more more compute. Um we've had several iterations of open AI strategy in particular from sort of everything all at once yesterday to oops no maybe we should double down on coding. Um clearly agentic coding started working and so all the focus in tech has kind of narrowed in massively 's it's rather like giving everybody the internet in the late '9s and saying okay go off be more productive and if you look at like there's a survey from deote there's also a survey from the fed that's in my presentation where if you go and ask CFOs where have you seen seen the benefits and most of the benefits so far have been stuff that's pretty hard to measure so like better analytics better customer support um more productivity you can make more slides more quickly you can do the analysis more quickly it's kind of tough to put a financial value on that it has a financial value but It's not the same as saying, well, we made this new thing with AI and it had this revenue or it saved us this much money. Those things just obviously those things take longer. It's harder to build a new revenue line than to give this to everybody and have them use it to make spreadsheets more quickly. So, there's a little bit of like, well, well, how long does this take? I think the other answer to problem here, of course, is consumer surplus, which is to say that um which is kind of what happened with Excel in that, you know, guess what? you know, if if a DCF takes you a week, then you probably only do one or two DCFs. And if a DCF takes you 10 seconds, then you do 50 DCFs, but you probably can't charge any more money for that. Um, so some of what happens is that, um, these things become competitive necessities and everybody has to buy it, use it. Um, but the cost saving or the productivity gain that you get from it just kind of gets competed away. So you don't get to charge more for it, you I mean, if you're, you know, if you're at McKenzie and, you know, doing that or or Bane or BCG and doing that piece of analysis used to take a week and now it takes a day, um, you probably do five times more analysis and charge your customer the same and like your cost base hasn't changed either. So, like, you know, which is exactly the way to think about, you know, what happened with with with with investment banks and financial analysis. You just went did way more analysis with probably fewer people and charged customers the same amount of money.
基础模型公司的未来
Host: 你论点中很大一部分是“模型将走向商品化”。然而,融资最多、且以历史上最快速度融资的那一层,正是这些基础模型公司。那么考虑到这一点,你对他们有什么建议?无论是对整个群体,还是我们可以单独挑出某一家来说,为了适应这种情况,他们应该怎么做?
Original English
Host: part of your your big part of your thesis is this idea that models are going to end up as commodities and yet the you know the layer that's raising the most money uh you know in the in the fastest time in history is these foundation model companies. Um so given that what advice might you have for them either either collectively or we can pick on someone individually um in order to in order to adapt?
Benedict Evans: 并不是说我知道它们肯定会成为商品。我的立场更像是:“嘿,这里有一条逻辑链表明,这些东西看起来决定性地会变成商品,请你解释给我听为什么它们不会。”我能承诺的最多也就到这了。
我认为,关于筹集这么多资金,我想回到我关于移动互联网的观点——这再次强调这没有预测价值,但它是一个值得观察的现象。移动通信行业规模非常庞大,在基础设施上投入了巨额资金,但它并不是很赚钱,所有很酷的事情都是别人在做。然后你就会问,“那么资本回报率是多少?”答案是,“这取决于你在哪个市场,无论是在美国、欧洲、印度还是中国。”但与此同时,这确实是一件值得做的事情,它为某些人创造了回报,但最终他们并没有控制整个局面,其他人从中获得了比他们更多的价值。
我脑子里没有确切的数字,Google去年的净收入是多少?大概500亿美元左右吧?整个电信行业的净收入又是多少?我真的应该订阅彭博社,这样我就能瞬间回答这些问题了。但你可以相当肯定地打赌,Google、Meta、Amazon、Microsoft和Apple创造的利润加起来,比整个电信行业还要多。所以这是一个难题:你在推动前沿发展,你陷入了必须不断竞争的陷阱,因为否则别人就会做,你就会落后。
你还有另一个我们完全没有讨论过的问题,那就是:“嘿,我们难道不是在构建AGI吗?我们将要在盒子里创造上帝。”确实有些人相信这一点,虽然这很难分析,但也许吧。所以,你要继续构建这些东西,但实际的问题是:你如何打造人们想要使用的东西?那些不是软件、不是软件开发的东西?我是说,软件开发是个好生意。但这难道是唯一的生意吗?让软件行业变得更高效,随便估个数,这可能是数千亿或数百万美元的价值,那很好,但然后呢?我的意思是,这可能价值一万亿美元,但然后呢?你如何将它扩展到经济的其他领域,扩展给其他人?这就解释了为什么你会看到他们与私募股权、咨询公司合作的对话。正如我们刚才讨论的,如果你在实际运营一家真正的公司,其实很难弄清楚该拿这些东西做什么。所以你会去找贝恩、BCG、麦肯锡,或者Infosys、Cognizant、IBM、埃森哲,或者是私募股权避风港。
所以有一种感觉,一方面(我试着在说的同时理清思路),一方面你正在构建这些越来越大的模型,你感觉你必须继续做下去;但另一方面,是的,但人们到底在用它做什么呢?
Original English
Benedict Evans: It's not that I know that they're going to become commodities. my position is more more now well like hey here is a here is a chain of argument that says that deterministically it looks like these things will be commodities and explain to me why they won't be um and that's as far as I would commit to that um I think the you know the the raising all this money I kind of go back to my point about mobile which again has no predictive value but it's worthwhile observation is that the mobile industry is very big and spends a lot of money on infrastructure and isn't very profitable and all the cool stuff is done by somebody else and then you do you know well what's the return on capital and the answer is well it depends which mark whether you're in America or Europe or or India or China um but meanwhile like that was a worthwhile thing to do and it produced a return for somebody but then it didn't ended up not controlling the whole thing and other people ended up getting more value from that um than they did um you know I don't have the number in my head what is Google's net income last year was what $50 billion or something what was net income for you know the total telecoms industry I should really subscribe to Bloomberg then I could just answer these questions instantly. Um but like you're a pretty safe bet that Google, Meta, Amazon, um Microsoft, Apple produce more profits than the entire telecoms industry. Um so this is a um is a puzzle is you're build you're driving the frontier forward. You're kind of caught in this trap that you have to keep competing because otherwise they'll do it and you'll fall behind. You've also got this thing that we haven't talked about at all which is you know hey aren't we just building AGI like we're going to build God in a box which you know some people they do believe although it's kind of hard to it's hard to analyze but maybe um so you know carry you're going to carry on building this stuff but the practical question is well how do you get things that people want to use that aren't software that aren't that aren't software development I mean that's a good business um is that the only business there's you know pick a number of that many hundreds of billions millions of dollars it is to make the software industry more productive great then what I mean that's you know that's worth a trillion dollars maybe but but then what like how do you expand this into the rest of the economy into everybody else which is why you get these conversations about you know partnering private equity partnering with consultancies where you know exactly as weve been discussing guess what it's actually quite hard to work out what to do with this stuff if you're actually running a real company um so you go to Bane BCG Mackenzie or Infosys and cognizant and IBM app Accenture or private equity shelters. So there is this sort of sense of like on the one hand you so I'm sort of trying to work out the answer as I speak but like on the one hand you're building this big these bigger and bigger models and you've kind of feel like you've got to keep doing it but on the other hand yes but what are people doing with it?
AI与技术革命的必然归宿
Host: 为什么大多数人看着ChatGPT,却想不出今天能用它来做什么?
Original English
Host: Why do most people look at chat GPT and not really think of anything to do with it today?
Host: 最后一个问题。关于这次演讲,你有什么希望听众务必要带走的观点吗?
Original English
Host: Last question. Is there anything from the presentation that you want to make sure uh listeners leave with?
Benedict Evans: 有一个观点我去年用过,今年又用了一次:我找到了一个IBM在50年代初的广告,上面有一张照片,是一大群工程师拿着计算尺。这是一个IBM的广告,上面写着:“一台IBM电子计算器相当于给你增加了150名工程师。”这就像……你在A16Z见过多少次这样的推销语?
我们应当记住,每隔10年、15年或20年,我们就会经历一次这样根本性的技术变革浪潮。它们每一次都是令人惊叹的,改变了一切,并且与之前发生过的任何事情都完全不同。所以,AI是令人惊叹的、具有变革性的,且与之前发生过的任何事情都完全不同。移动互联网也是件大事,互联网、个人电脑和计算技术也都是。在那些浪潮初期,我们同样很难判断未来会发生什么。
因此,我们应该把这作为一个基本预期:好吧,我们又要再经历一次这样的过程了。你知道,这会产生一系列毁掉某些人生活的事情,它会让一部分人失业,并且会有很多让我们不太高兴的事情发生。但同时,也会产生大量我们都认为很棒的东西。
然后,在20年后,我们会有点忘记曾经有一个计算机无法做到这些的时代。我是说,看看我们现在的状态。我们在这次通话中聊了一个小时,我们的电脑没有崩溃,我们互相传输着高清视频,而我们的反应是:“嗯,这当然能用啊。”事实上,我也是用我的iPhone在做这件事。我的iPhone正通过Wi-Fi向我的Mac传输流媒体视频,它就是能用,就像魔法一样,而我们甚至都不再注意到它了。
我想,这真的是我对这一切最终将如何收场的一句话概括:它将变成魔法,而在20年后我们会说,嗯,理所当然就是这样,计算机一直都是这么运作的。
Original English
Benedict Evans: The thing that I I used last year and I I used again is an IBM ad I found from the early 50s which has got a picture of a sea of of engineers all holding up slide rules and it's an IBM ad and it says you know an IBM electronic calculator gives you 150 extra engineers and that's like how many pictures have you seen at A6Z where that was the pitch. Um, and we kind of remember like we go through these waves of these these fundamental technology changes every 10 or 15 or 20 years and they're all amazing and change everything and are completely unlike anything that's happened before. And so AI is amazing and transformative and completely unlike anything that's happened before. Mobile was quite a big deal too and so was the internet and so were PCs and so was computing. Those were all also very big deals where it was hard to tell what was going to happen. And so we should sort of presume as a base case, okay, well, we're going to go through that again. And you know, that will produce a bunch of things that ruin people's lives and it will put a bunch of people out of work. Um, and you know, there'll be a bunch of stuff that we're not very happy about. Um, and there'll be a bunch of stuff that we all think is great. And then in 20 years time, we'll kind of forget that there was a world when computers couldn't do that. Um, I mean, here we are. We've been on this call for an hour and our computers didn't crash and we're streaming HD video to each other and it's like, well, of course that worked. In fact, I'm also doing it with my iPhone. So, my iPhone is streaming to my Mac over Wi-Fi streaming video here and like it just works like it's magic and we don't notice it anymore. And I think that's really my kind of oneline description of how all of this is going to end up. It's going to be magic and in 20 years time we'll just say, well, of course that's how it is. Computers have always done that.
Host: 是的,那是一个非常棒的总结点。这份演讲叫做《AI吞噬世界》(AI Eats the World)。它就在Benedict Evans的网站上。非常精彩。还有很多我们没能聊到的内容,所以一定要去看看。Benedict,这是一次非常棒的对话。非常感谢你来参加我们的播客。
Original English
Host: Yeah, that's a great place to great place to wrap. The presentation is called AI Essets the World. It's on Benedict Evans website. It is excellent. Uh there's a lot more that we didn't get to, so definitely go check it out. Benedict, this has been a great conversation. Thanks so much for coming to the podcast.
Benedict Evans: 谢谢。聊得非常愉快。
Original English
Benedict Evans: Thanks. Great to chat.