企业文化:决定公司命运的关键因素 Norges Bank Investment Management 2026-05-17

文化与财务数据的关系

Nicolai Tangen: 我得坦白一个“秘密”,因为我年轻的时候,非常热爱阅读财报。我喜欢第一季度、第二季度的财报,关注营收、利润率和现金流。你们在床上读诗的时候,我是在读资产负债表。但我后来意识到,还有更重要的东西,因为数字本身并不会凭空产生,是什么让数字发生变化?我意识到我需要花更多时间研究企业文化,因为数字只能告诉你一家公司曾经做到了什么,而文化告诉你它将走向何方。

Original English

Nicolai Tangen: Well, I have a confession to make because uh when I was a bit younger, I loved earnings calls. I loved first quarter calls, second quarter calls, revenue, margin, cash flow. You know, I read balance sheets in bed a bit like you guys read poetry or do you read poetry? But then I realized that there was something else which was much more important because where did the numbers come from and what made them change? And that's when I realized I needed to spend more time on culture because numbers they tell you where a company has been. Culture tells you where it's going.

文化决定公司生死

Nicolai Tangen: 在基金工作中,我们投资了 20 万亿挪威克朗,遍布全球 7000 家公司,投资视角是几十年。当我们审视成功与失败的企业时,看的不是季度表现,而是跨度长达几十年的周期。我深信这一切都取决于文化。很多公司在表面上看起来一模一样,穿着同样的运动鞋,用同样的电梯,卖同样的银行产品,但有些最终胜出,有些则破产了。在银行领域尤其如此。这无关资产负债表,而是企业文化。你雇佣谁,解雇谁,决策速度有多快,对向上级说真话的顾虑有多深,这些都是文化。它关乎速度、创新和风险承担。

Original English

Nicolai Tangen: So in the fund we invest 20,000 billion Norwegian kroner. We are invested in 7,000 companies across the world. And when we invest, we have an investment horizon of decades. So when we look at who are successful and who fail, we don't look at quarters. We look at many years, many tens of years. And I've been convinced that it's all about culture because companies which in many cases look exactly the same, you know, same sneakers, same elevators, same banking products, some of them end up winning and some of them end up bankrupt. And we see it everywhere. But of course, no more extreme than in the banking sector. Some end up staying for hundreds of years. Others are gone. And it's not about the balance sheet. It's about the corporate culture. Who do you hire? Who do you fire? How fast do you make decisions? How worried are you about telling the truth to your boss? That's all culture. It's about speed, innovation, risk-taking.

恐惧文化与领导力的传递

Nicolai Tangen: 看看 2007 年的 Nokia,当时他们掌控了全球一半的移动电话市场。后来 iPhone 问世,中层经理们第二天就看到了这对比业务的巨大威胁,但由于恐惧失败,没人敢告诉高层。六年之后,Nokia 消失了,这就是“恐惧文化”的代价。那么文化从哪里来?它源于高层。我在“好公司”播客中采访过 200 家公司。我问 CEO 们的文化是什么,他们描述的往往就是他们自己。这正是文化生效的原因。本质上,文化源于 CEO 的特质并传递给整个公司。这不是写在墙上的标语,而是你每天所做的事情。

Original English

Nicolai Tangen: Now, let's think about 2007 for instance in Finland. Nokia, they controlled half the world market for mobile phones. Half the world market. Then the iPhone was launched. The mid managers saw the next day that this was a real threat to the business. didn't dare to tell the top management because of fear of failure. Six years later, Nokia gone, because of a culture of fear. So where does culture come from? Well, it comes from the top. I have now in the good company podcast spoken to 200 companies. Now according to my wife 200 companies is not not enough to become a good listener. Uh but I'm I'm trying hard. So I sit down with the head of Jiva and I ask him what is your culture? And he says you know what it's about performance. It's about uh uh taking the right amount of risk. it's about empathy. And then I said, well, but you're just describing yourself, aren't you? And he starts laughing and he says, well, and that's exactly why it's working. So, basically, culture is coming from the characteristics of a CEO and it's being transmitted to the corporation. It's not what you write on the wall, it's what you do every day.

AI 时代的转型与“高代理权”人才

Nicolai Tangen: 世界正在加速变化,AI 正在重塑所有组织。问题不在于我们是否应该采用 AI,而在于我们采用的速度有多快,以及是什么阻碍了组织实现这一目标。那些做得好的公司,人们能够即刻发挥作用,速度胜过层级。而做得差的公司,其文化建立在恐惧之上,固守“我们一向如此”的陈规。这些公司很快就会消失。但我喜欢一个新术语,叫做“高代理权”(high-agency)人才。他们能以速度和力量做出原创性的事情。我们今天请到了许多这样的人。虽然他们来自不同行业和国家,但共同点是高绩效文化和世界领先的雄心。

Original English

Nicolai Tangen: Now, the world is changing faster than any time before. And AI is reshaping all the organization all the organizations. So it's not a matter of should we adopt AI it's just a matter of how fast can we adopt it and what is it that prevents us from do it from doing it in the organization. The companies getting it right they are the companies where people can make a difference straight away where speed matters more than a hierarchy. And the ones getting it wrong have cultures built on fair and cultures where it's about this is the way we've always done it. These companies will be gone soon. But then there is a new term which I love and that is called high agency people. High agency people is people who do original things with speed and with force. and we have a lot of them here today to talk to you. So you will see cultures from many different directions, different countries and different industries. But what all these companies have in common is high performance culture and a level of ambition that is worldleading.

雄心的重要性

Nicolai Tangen: 这种雄心远超我们通常所见的水平。因为在这里,极端的雄心可能只是意味着周日滑雪时超过你的邻居。但雄心真的很重要,因为如果你有宏大的目标,即使失败也能成就伟大的事情;如果目标低微,即使成功也一事无成。我们今天见到的这些公司,拥有惊人的增长、市场份额增长和资本回报,这种状态持续了数十年。我们今天要向他们学习。在石油基金,我们称他们为“硬核”(kickass)公司。

Original English

Nicolai Tangen: By the way, way beyond the type of ambitions we typically see in this country because here extreme ambition means beating your neighbor to the ski tracks on the Sunday. But ambitions really matter because if you have high ambitions, you achieve great things even if you fail. If you have low ambitions, you achieve nothing even if you succeed. So the companies we are meeting today have extraordinary growth, market share gains, return on capital and it's been going on over decades and today we are going to learn from them. They are what we in the oil fund called kickass companies.

📌 文中提及的人物和组织

公司/组织: Nokia, Norway's Sovereign Wealth Fund

产品/模型: iPhone

关键字: corporate-culture performance-management high-agency ai-adoption ambition