AI赋能产品经理:革新工作流程,从构思到发布的高效实践 How I AI 2025-12-01

AI赋能产品经理:提升效率与影响力

当所有我们日常使用的工具开始涌现时,我开始思考如何成为一名AI增强型产品经理(AI Enhanced PM: 利用人工智能工具和技术来提升产品管理效率和效果的产品经理)。

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When all these tools we use every day started coming up, I started figuring out how can I be an AI enhanced PM?

这意味着,我如何能更好地完成工作,产生更大的影响力,并提高生产力。

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So, how can I be better at my job, have more impact, be more productive?

所以,我将向大家展示,这些想法是如何激发我的灵感的:如果我有一个冰箱、视频和数据,我能为消费者构建哪些有用的产品?

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So, what you're going to walk us through is this has inspired some ideas of wow, if I had a fridge and a video and data. What products could I build that would be useful to me as a consumer?

作为一名负责智能冰箱的产品经理(PM: Product Manager,负责产品从概念到发布及后续生命周期管理的人员),你会从何开始?

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Where would you start as a PM who is working on a smart fridge?

在几分钟内,我就可以看到全世界都在想些什么。

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Within minutes, I can literally see what the entirety of the world is thinking about.

我们手中掌握着各种观点,可以根据人们是否想要某样东西来筛选和过滤这些观点。

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We have opinions in our hands and we can split and filter out these opinions based on people that want this versus people that don't want this.

我们甚至可以阅读这些观点,并让它们相互辩论,从而了解如何才能找到产品市场契合点(Product Market Fit: 指产品能够在一个足够大的市场中满足用户需求,并实现持续增长的状态)。

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And we can actually read and have them debate with each other so that we know what it would take to find product market fit.

好的,你在3分钟内完成了市场调研,在90秒内生成了公关稿。

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Okay, you did your market research in 3 minutes and your PR generation in 90 seconds.

然而,作为产品经理,我的工作并未完成。

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Now, my job is not done as a PM.

下一步是实际创建一个原型,让那些我将向其展示这个想法的人能够看到我的愿景变为现实。

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The next step is to actually create a prototype so that the people that I will present this idea to will see my vision having flesh.

欢迎来到“How I AI”

主持人: 欢迎回到“How I AI”。我是Clarvo,一名产品负责人和AI狂热者,我的使命是帮助大家利用这些新工具更好地进行构建。

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Welcome back to how I AI. I'm Clarvo, product leader and AI obsessive here on a mission to help you build better with these new tools.

今天我们邀请到了Marilyn Nika,她是Google的AI产品负责人和AI教育家,她一直在深入思考AI如何改变产品管理的艺术。

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Today we have Marilyn Nika, a AI product lead at Google and AI educator who's thinking a lot about how AI is changing the art of product management.

她将快速向我们展示如何使用她最喜欢的工具进行市场调研、构建需求文档、原型化复杂事物,以及一些关于如何使用AI视频生成来影响利益相关者并推销你的愿景的技巧。

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She's going to speedrun us through using some of her favorite tools to do market research, build out requirements documents, prototype complicated things, and a few tricks on how to use AI Video Gen to influence your stakeholders and sell your vision.

我们开始吧。

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Let's get to it.

本期节目由Work OS赞助。

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This episode is brought to you by work OS.

人工智能已经改变了我们的工作方式。

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AI has already changed how we work.

各种工具正在帮助团队编写更好的代码、分析客户数据,甚至自动处理支持工单。

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Tools are helping teams write better code, analyze customer data, and even handle support tickets automatically.

但有一个问题:这些工具只有在能够深度访问公司系统时才能很好地工作。

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But there's a catch. These tools only work well when they have deep access to company systems.

你的副驾驶(Co-pilot: 指AI辅助工具)需要查看你的整个代码库。

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Your co-pilot needs to see your entire codebase.

你的聊天机器人需要搜索内部文档。

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Your chatbot needs to search across internal docs.

对于企业买家来说,这引发了严重的安全问题。

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And for enterprise buyers, that raises serious security concerns.

这就是为什么这些应用程序从第一天起就面临严格的IT审查。

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That's why these apps face intense IT scrutiny from day one.

要通过审查,它们需要安全的身份验证、访问控制、审计日志以及全套的企业级功能。

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To pass, they need secure authentication, access controls, audit logs, the whole suite of enterprise features.

从零开始构建所有这些功能,是一项巨大的工程。

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Building all that from scratch, it's a massive lift.

这就是Work OS的用武之地。

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That's where Work OS comes in.

Work OS为你提供企业级功能的即插即用API(Application Programming Interface: 应用程序编程接口),让你的应用程序能够更快地实现企业级就绪并拓展市场。

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Work OS gives you drop-in APIs for enterprise features so your app can become enterprise ready and scale up market faster.

可以把它想象成企业级功能的Stripe。

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Think of it like Stripe for enterprise features.

OpenAI、Perplexity和Cursor已经在使用Work OS来加快速度并满足企业需求。

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OpenAI, Perplexity, and Cursor are already using work OS to move faster and meet enterprise demands.

加入他们以及数百家其他行业领导者,访问works.com。

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Join them and hundreds of other industry leaders at works.com.

立即开始构建吧。

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Start building today.

主持人: 好的,欢迎来到“How I AI”。我很高兴,因为我们有一个非常有趣且独特的产品用例,你一直在思考并使用AI来探索成为一名AI产品经理(AIPM: AI Product Manager,专注于AI产品或利用AI工具管理产品)的意义,以及如何管理AI产品。

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Well, welcome to how I AI. I am excited because we have a very fun kind of unique product use case you've been thinking about and using AI to explore the space of what it means to both be an AIPM and how you can PM AI products.

那么,让我们深入探讨一下你对产品的一些想法。

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So let's dive in and talk to us about what's been on your mind in terms of products.

Marilyn Nika: 好的,听起来不错,非常感谢邀请我。

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Yeah, sounds good and thank you so much for for having me.

我喜欢说,我在AI还没流行起来的时候就已经在AI领域了,我是一名纯粹的AI产品经理,这意味着我与科学家合作,训练用于语音识别的模型。

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Um yeah what I like to say is that I was in AI before it was cool and I was a pure AI PM meaning I was working with scientists and training models for speech recognition and it was great.

这很棒,但自2017年以来,当所有这些我们日常使用的工具开始出现时,我开始思考如何成为一名AI增强型产品经理。

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But since 2017 when all these you know tools we use every day started coming up I started figuring out you know how can I be an AI enhanced PM so how can I be better at my job have more impact be more productive and I'd be happy to walk you through a couple of my you know, how I how I AI.

我如何能更好地完成工作,产生更大的影响力,并提高生产力。我很乐意向你展示我的一些“如何AI”的方法。

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So, I'm just so excited to to be here.

我非常高兴能来到这里。

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So, I'm just so excited to to be here.

主持人: 太棒了。那么,我们将以什么有趣的产品作为例子呢?

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Great. And so, what fun product are we going to talk about as an example?

我知道你有很多工作,我们刚才在节目开始前聊过。

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I know that you have um lot, you know, we were just talking before the show, you have lots of jobs.

我想这可能是一个我们即将探讨的假设性案例,但我认为它确实展示了你在过去几年职业生涯中学到的一些技巧。

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I think this is a little bit of a hypothetical that we're going to work through, but I think it does show off some of the techniques that you've learned in the course of of the last couple years in your career.

那么,我们今天要谈论什么呢?

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So, what are we talking about here?

智能冰箱:一个AI产品管理的案例研究

Marilyn Nika: 好的。当我试图想出一个很酷的用例时,你知道,我在计划播客的时候,我想到了上周日发生的事情。

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All right. So, when I was trying to come up with a cool use case when, you know, I was planning the the podcast, I thought about what happened last Sunday.

上周日,我带着孩子们走出家门,我看了看冰箱,然后把冰箱上显示的那张图片发到了LinkedIn上。

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And last Sunday, I was literally walking out from my house um with my kids and I look at the fridge and I post the that image that the fridge had on LinkedIn and as you can see that image went viral.

正如你所看到的,那张图片火了。

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And as you can see that image went viral.

它说:“这些物品即将过期。”

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So, it said these items are expiring soon.

它还说我的可口可乐竟然已经80天了。

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And it says my Coca-Cola apparently was 80 days old.

首先,我不知道可口可乐会过期。

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First of all, I didn't know Coca-Cola expires.

其次,我不知道我的冰箱能做到这一点。

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Second of all, I did not know my I did not know my fridge could do that.

我知道里面有一个朝内的摄像头,但我看到这个后,再次戴上了我的产品经理帽子。

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Okay, I know there is a inwards um facing camera, but I saw this and again I put my PM hat on.

这是一个多么有趣的洞察啊!

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What an interesting insight.

正如你所看到的,它说你可以“忽略”或“稍后提醒”。

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And as you can see, it says, you know, you can dismiss it, you can snooze.

它确实有“搜索食谱”的功能,这不太好。

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It does say search for recipes, you know, which is not great.

但是当我发布这个帖子时,有700个赞,100条产品经理评论,他们都在评论如果拥有这些信息他们能做什么,还有13次转发。

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But when I posted this, there were 700 likes, 100 comments of PMs commenting what they could do by having this information and 13 reposts.

所以,我很想把这个作为一个用例来剖析,看看我们如何利用我们拥有的这套令人惊叹的AI工具,并亲身看看作为一名智能冰箱的产品经理会是怎样的体验。

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So, I'd love to unpack this as a use case and see how we can leverage this suite of amazing AI tools we have and just uh, you know, see see in action what it'd be like to be a PM for a smart fridge.

主持人: 这完全是产品思维,因为你家里有一个设备或某种东西,然后你被一个用户体验惊到了。

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This is totally product thinking because you have a device or something in your house and you get surprised by a user experience and I too did not realize Coca-Cola expired.

我也没有意识到可口可乐会过期。我以为你可以一直喝到天荒地老。

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I thought you could use it till the end of time.

所以,你将向我们展示的是,这激发了一些想法,比如,如果我有一个冰箱、视频和数据,我能为消费者构建哪些有用的产品?

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Um, and so what you're going to walk us through is this has inspired some ideas of wow, if I had a fridge and a video and data, what products could I build that would be useful to me as a consumer?

你将以此为例,向我们展示你在过去几个月里发现的一些非常有用的AI驱动的产品经理技巧。

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And you're going to use that as an example to walk us through some of the really useful uh AI powered PM techniques you found over the past couple months.

那么,作为一名为忙碌家庭(显然他们的冰箱里有80天前的物品)开发智能冰箱的产品经理,你会从何开始呢?

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So, where would you start as a PM who is working on a smart fridge uh for busy families who who clearly have 80day old items in their fridge?

利用AI进行市场调研:Perplexity的创新应用

Marilyn Nika: 好的,我们手中拥有这种魔力,作为产品经理,我们做的第一件事就是与用户交流,倾听用户的需求,进行用户研究。

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Well, I we have this magic in our hands and the very first thing we do as PNS, right, is talk to users and listen to what users want and user research.

传统上,你会利用公司的用户体验研究(UXR: User Experience Research)部门,或者聘请外部研究机构。

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Now, traditionally, you know, you would either leverage the UXR department of your company or you would hire an external research agency.

但有了AI,在几分钟内,我就可以看到全世界都在想些什么。

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But with AI, within minutes, I can literally see what the entirety of the world is thinking about.

所以我打开Perplexity(一个由AI驱动的搜索引擎,能够提供带有来源引用的直接答案),一个很多人不知道的功能是这里有一个神奇的过滤器。

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So I open up perplexity and something that not a lot of people know about is that there is this magic filter here.

你当然可以搜索网页,或者学术论文,或者金融领域的SEC文件(SEC Filings: 美国证券交易委员会要求上市公司提交的各类财务报告和信息披露文件),但你也可以只搜索讨论和意见。

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You can obviously search the web if you want or academic papers or you know SEC filings on finance but you can only search through discussions and opinions.

所以它会搜索Reddit。

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So this searches through Reddit.

这就是我要做的。

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So here's what I'm going to do.

好的,家庭会对智能冰箱感兴趣吗?

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Okay. Um, would families be interested in a smart fridge?

如果我问这样的问题,我就可以立即获得整个Reddit社区和人们的观点,并且可以看到参考文献。

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So, if I ask something like this, it's like I get the entirety of Reddit and people's opinions just mind at once and I can see references.

我可以看到所有的帖子,我可以点击进去查看讨论,我可以看到一些积极的用例、家庭用例、常见的担忧、采用障碍,以及一些情绪等等。

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I can see all the threads and I can jump into them to actually see the discussion and I see, you know, use cases that are kind of positive, family use cases, common concerns, adoption barriers, um, you know, some sentiment and all these things.

仅凭这些信息,就已经是纯金和宝藏了。

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Now, this alone is pure gold and the treasure.

然而,我喜欢更进一步。

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However, what I love doing is taking things one step further.

所以,请听我说。

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So, here, bear with me.

现在我要做的是:创建两个项目。

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Here's what I'm going to do now. Create two items.

一个支持智能冰箱,一个反对智能冰箱。

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One that is pro smart fridge and one that is against smart fridge.

利用你阅读到的所有信息,让这两个智能体(Agent: 指AI模型扮演特定角色并执行任务)至少辩论20次,然后给我一个说服反对智能体所需的最小功能集。

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Use everything you read and have these two agents debate at least I don't know like 20 times about it and give me the minimum set of features I would need in order to convince the against agent.

现在我们正在深入Reddit,我们手中掌握着各种观点,我们可以根据人们是否想要某样东西来筛选和过滤这些观点。

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Now we're diving into Reddit. We're we have opinions in our hands and we can split and filter out these opinions based on people that want this versus people that don't want this.

我们甚至可以阅读这些观点,并让它们相互辩论,从而了解如何才能找到产品市场契合点。

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And we can actually read and have them debate with each other so that we know what it would take to find product market fit.

我们几秒钟内就完成了。

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And we're we did that in seconds.

这真是一个令人难以置信的工具。

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And it's just such an incredible incredible tool to have.

好的,这里有支持智能体和反对智能体的论点,你可以看到讨论是基于实际讨论中的参考文献。

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All right. So here we have the pro- aagents arguments and then we have the against agents arguments and you can see the discussion is based on actual references from um from the actual discussion.

然后进行了20轮的利弊辩论,最棒的部分是Perplexity给出的结论,它告诉我:“好的,你需要这样做才能构建一个能与你的目标群体——家庭——产生共鸣的冰箱。”

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And then there's a 20 round debate of pros and cons and all these things and the best part is the ending where perplexity told me okay here's what you need to do in order to build a fridge um that is going to resonate with family which is your your target group.

我简直无法形容这节省了多少时间,以及通过利用这项技术,我找到产品市场契合点的可能性增加了多少。

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I can't even begin to describe how much time this has saved and how much more likely I am to find product market fit by leveraging uh this technology.

主持人: 我对这一点有一个评论:我们经常听到AI总是想告诉你你的想法很棒。

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One comment I do have on this is so often we hear about AI that it really wants to tell you your ideas are great.

所以我想,如果你只是说“家庭想要智能冰箱吗?”而没有任何额外的提示,它可能会倾向于告诉你家庭确实想要智能冰箱,也许会带有一些注意事项,但它在与想法互动时往往非常同意。

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And so I think if you just said, "Do families want a smart fridge?" without any additional prompting, it would probably bias towards telling you that families do want a smart fridge, maybe with some caveats, but it tends to be uh pretty agreeable when it comes to um uh interacting on ideas.

所以我喜欢这个想法,我想确保人们不要错过,那就是实际上提示AI在其分析中创建两种不同的人设。

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And so I love this idea that I want to make sure people don't miss, which is actually prompting the AI to create two different personas in its analysis.

创建一个非常支持你的想法、实施或设计或代码的人设。

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Create a persona that's very for your idea or implementation or design or code.

创建一个非常反对你的想法的智能体。

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Create an agent that's very against your idea.

同样,这不一定是一个想法。

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Again, it doesn't have to be an idea.

它可以是,你是否反对这段代码的实施?

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It could be, are you against the implementation of this code?

同样,这是一个非常好的用例。

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Again, a really good use case.

让他们就这个话题进行假设性或人工辩论,然后以一种让你能够识别出哪些是具有说服力的论点、能力或实施方式的方式来解构这场辩论。

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Have them do a hypothetical or artificial debate on the topic and then deconstruct that debate in a way that allows you to identify what would be the convincing arguments, capabilities or implementation that might work.

所以我认为这只是一个非常棒的小技巧,可以从这些大型语言模型(LLMs: Large Language Models,指具有大量参数、在海量文本数据上训练的深度学习模型)中获得更高质量、更具批判性的思维,这些模型可能有点偏向于同意你的想法并告诉你它们是好的。

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And so I think this is just a really great um little hack on getting higher quality um more critical thinking out of these LLMs that might be biased a little bit to agree with your ideas and tell you they're good.

AI生成产品需求文档(PRD)与原型

Marilyn Nika: 是的,我完全同意。

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Yeah, I completely agree.

最重要的是,我告诉它我需要这种响应的格式。

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And the most important part is I told it what format I need this response in.

我需要的格式是功能,因为我是一名产品经理,而且功能是我下一个将要演示的工具所需的输入。

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And the format I need it in is features cuz I'm a PM and because features is the input I need for the next tool I will demo.

所以现在我要做的是,我将复制Perplexity认为我需要的最小功能集,然后我将去Trajub来创建一个产品需求文档(PRD: Product Requirements Document,详细描述产品功能、用户体验、商业目标等需求的文件)。

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So now what I'm going to do is I am going to copy the the minimum set of features that perplex the things I need and then I'm going to go to trajub in order to create um a pd.

现在我创建了一个我称之为AI产品GPT(Generative Pre-trained Transformer: 一种基于Transformer架构的预训练生成模型),它有我最喜欢的PRD模板。

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Now I have created an AI product GBD as I like to call it that has a template of my favorite PD and essentially I prompt it with specific features and it outputs a PD in the style that I spit in my own voice.

我基本上用特定的功能提示它,它就会以我自己的风格输出一个PRD。

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And essentially I prompt it with specific features and it outputs a PD in the style that I spit in my own voice.

所以下一步是,我来到这里,当它说“问任何问题”时,我说“生成一个关于智能冰箱的PRD,它具有这些功能”,我基本上粘贴了Perplexity的输出。

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So the next step is I come here when it says ask anything and I say generate a PD about a smart fridge that has these features and essentially I am pasting the output for from Plexity and now there we go immediately it just generates and say okay well the PD is an AI enhanced smart bridge with local first intelligence this is what it includes here's the problem statement what users you know why privacy conscious consumers DIY open source enthusiasts summary and feature analysis of architecture key features of course it's does prioritization and all these good things at the same time now this is not going to be perfect immediately however it gives me an incredible head start in order to just have my strategic thinking in the in my and spend spend way less time in making a copy of the peer engine title.

现在,它立即生成并说:“好的,这个PRD是一个具有本地优先智能的AI增强型智能冰箱,它包括这些内容,这是问题陈述,用户是谁,为什么隐私意识强的消费者、DIY开源爱好者,架构的摘要和功能分析,关键功能,当然它还进行优先级排序以及所有这些好的事情。”

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And now there we go immediately it just generates and say okay well the PD is an AI enhanced smart bridge with local first intelligence this is what it includes here's the problem statement what users you know why privacy conscious consumers DIY open source enthusiasts summary and feature analysis of architecture key features of course it's does prioritization and all these good things at the same time.

现在,这不会立即完美,但它给了我一个难以置信的领先优势,让我能够进行战略思考,并大大减少在制作PRD副本上的时间。

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Now this is not going to be perfect immediately however it gives me an incredible head start in order to just have my strategic thinking in the in my and spend spend way less time in making a copy of the peer engine title.

所以现在我是一名AI增强型产品经理。

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So now I'm an AI enhanced um PM.

主持人: 我想为正在看这个的人指出另一件事是,这是一个专门用于创建围绕AI驱动产品的PRD的GPT。

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The other thing I want to call out for uh folks that are looking at this is this is a GPT specifically to create PRDS around AI powered products.

我注意到,或者至少看起来是这样。

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Um I noticed or at least that's what it looks like.

所以我确实认为,你可以创建通用目的的文档生成器,但你在提示中结合结构和内容越多,你将获得更高质量的结果。

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And so I do think that um you can create sort of general purpose document generators, but the more you can do a combination of structure and content in terms of your prompting, I think the higher quality results you're going to get.

所以,好的,你在3分钟内完成了市场调研,在90秒内生成了PRD,但你知道,离工厂车间和实际构建这个东西还有很长的路要走。

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And so, okay, you did your market research in 3 minutes and your PR generation in 90 seconds, but you know, it's a long way to the factory floor and actually building this thing.

那么,一旦你有了这个,你如何考虑用AI设计出色的产品,或者你的下一步是什么?

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And so, you know, once you have this, how do you like to think about designing great products with with AI or what's the next step for you?

Marilyn Nika: 是的,这个流程的变化真的很有趣,对吧?

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Yes, it's really interesting how this flow has changed, right?

以前是这样:我是一个产品经理,我有一个想法。

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It used to be, hey, I'm a PM. I come up with an idea.

我会创建一个PRD。

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I'd create a PR.

我会与PRD进行辩论,并与我的科学家和工程师合作,直到完成。

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I debate with a PRD and collaborate with my scientists and my engineers until we're done.

然后我们创建一个小的最小可行产品(MVP: Minimum Viable Product,指具有核心功能、能够满足早期用户需求并进行市场验证的产品)。

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And then we create a little MVP.

现在,作为产品经理,我的工作并没有完成。

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Now my job is not done as a PM.

现在我有了PRD,下一步我需要构建。

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Now that I have my PRD, the next step is I need to build.

所以我戴上了我的AI构建者帽子,正如我喜欢说的。

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So I'm putting my AI builder hat, as I like to say it.

下一步是实际创建一个原型,以便我将向其展示这个想法的人能够看到我的愿景变为现实。

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And the next step is to actually create a prototype so that the people that I will present this idea to will see my vision having flesh.

所以下一步是构建原型。

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So the next step is to build to prototype.

显然有很多工具我们可以使用。

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There is obviously many tools um that we can use.

我最喜欢的工具之一当然是Vzero Lovable。

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One of my favorite tools is of course um Vzero Lovable.

Google AI Studio也有原型功能。

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Google AI studio has prototyping as well.

现在,我将使用Vzero。

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Now um I will use Vzero.

它是我获得最佳输出的工具之一,我所做的是复制了我自定义GPT的输出,然后我将把它粘贴到这里。

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It's one of the tools that I have had you know the best kind of outputs with and what I did is I copied the output from my custom GVT and then I'm about to paste it here.

所以我要在这里使用的提示是:“根据这个PRD作为输入,创建智能冰箱的用户界面(UI: User Interface,用户与产品交互的视觉和操作界面)。”

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So the prompt I will use here will be create the UI of a smart fridge given this PD as an input and I will just paste the whole thing because it's a very long document it takes it in as a note and then I just do this and then we just wait.

我将直接粘贴整个内容,因为它是一个非常长的文档,它会将其作为笔记接收,然后我只需这样做,然后我们等待。

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And I will just paste the whole thing because it's a very long document it takes it in as a note and then I just do this and then we just wait.

主持人: 你觉得这些PRD,我当然觉得,我们与Vzero以及所有这些Vibe Coding工具都有集成,因为我们真的相信PRD是更高质量的输入。

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And do you feel like these PRDs obviously I do um you know we have an integration with with Vzero and all these vibe coding tools because we really believe that a PRD is a higher quality input to this.

你尝试过直接提示与仅仅粘贴PRD吗?你觉得多这一步真的有助于原型质量吗?

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You know, have you tried this, you know, prompting directly versus just pasting in the PRD and feel like that extra step really does help with the prototyping quality?

Marilyn Nika: 我做了很多实验,我尝试过直接提示,因为我一度想快速行动,我意识到后来我不得不进行的调整次数让我感到不知所措和疲惫,而如果我花更多时间确保输入非常非常好,那真的会得到回报。

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I do a lot of experimentation and I experimented because I wanted to move fast at some point and I realized that the number of tweaks I had to do later on really got me overwhelmed and tired versus me starting spending some more time in order to make sure the input is very very good. Um it really pays off.

主持人: 是的。那么,你认为这可能适合产品开发工作流程的哪个环节呢?

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Yep. And you know, how do you think about where this might fit in the product development workflow?

对你来说,原型似乎真的是一个沟通工具。

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It seems like for you a prototype is really a communication tool.

所以,它是一个工具,你知道,如果有人读了PRD,你可能会说:“是的,它是一个本地智能的智能冰箱。当然,随便吧。”

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So it's a tool by which you know if somebody read the PRD you're like yeah it's a like locally intelligent smart fridge. Sure, whatever.

但一旦你能看到、触摸、感受它,它就会变得更具说服力。

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But once you can see, touch, feel it, it becomes much more compelling.

所以,我很好奇。你认为这是一种产品经理低估的影响策略吗?

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And so you know I'm curious. Do you think this is a influence tactic that PMs are are underestimating?

它真的是为了设计正确的东西吗?你认为产品经理可以在哪里使用这种原型?

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Is it really to design the right thing? Where do you think PMs can use this kind of prototype?

Marilyn Nika: 使用它的最佳场所是在产品评审中。

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The perfect place to use this is at the product review.

我发现现在有了AI,产品评审发生得更频繁了,因为事情进展很快,也因为有些人对AI还不完全相信。

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So, I find that a lot of product reviews happen more often now with AI because things move fast because some people are really not convinced with AI yet.

所以,如果你参加一个产品评审,只是说:“嘿,这就是我想做的。”

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So, if you enter a product review that's just about, hey, here's what I want to do.

主持人: 你是加入还是退出?

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Are you in or are you out?

Marilyn Nika: 这是你需要投入资源的地方。

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Here's where you need to invest your resources in.

他们可以得到一个链接,在他们的笔记本电脑上实际触摸、感受、看到、移动。

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And they can get a link and on their laptop actually touch it, feel it, see it, move around.

你更有效地传达了你的愿景和热情,而不是说:“这是我为你制作的PRD演示文稿,以便我能向你讲解。”

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You communicate your vision and your passion more effectively versus here's a PR that I turned into a deck for you so that I can walk you through it.

它远不止如此。它增加了可信度,增加了价值。它就是如此如此有效。

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It's just so much more. It adds credibility. It adds value. It's just so so so much more effective.

主持人: 太棒了。现在我们有一个开放的冰箱仪表盘。

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Amazing. Okay. And now we have an open fridge dashboard.

我必须为那些不在YouTube上观看而只是收听的人指出,这个UI我最喜欢的部分是门状态小部件,它会告诉你门是开着还是关着。

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I have to call out for people who are not watching on YouTube and are listening. My favorite part of this UI is the door status widget that tells you if the door is open or closed.

这太棒了。我的孩子们去冰柜拿冰淇淋,他们不关门。

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It's amazing. My kids go to the freezer to get ice cream and they don't close it.

Marilyn Nika: 我的也是。我的也是。它会发出蜂鸣声。

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Mine too. Mine too. It beeps.

主持人: 不,你和我的生活一样。他们关门了,但只关了这么一点点。

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No, you and I have the same life. They they close it like but it's this much this much open.

Marilyn Nika: 是的。是的。是的。

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Yeah. Yeah. Yeah.

主持人: 完全正确。灯亮着,他们急着吃冰淇淋,所以他们不在乎。

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Exactly. And the light is on and they're in such a rush to eat the ice cream that they don't care.

好的。所以是的,我们可以在这里看到冰箱温度、门状态、功耗。

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Um okay. So yeah, we can see here fridge temperatures, door status, um power usage.

这是一个好功能。

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That's a good one.

你知道你可以改变的温度,最近的活动。

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You know the temperature that you can change recent activity.

哦,它什么时候打开又什么时候关闭的。

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Oh, what time it opened and it closed.

这也很适合提醒他们说:“你是不是吃了冰淇淋?”

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That's also good to call them out and say, "Did you have an ice cream?"

温度检查完成,安全监控,所有这些控制。

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Um temperature check completed safety monitoring it's all these controls.

你可以看到这个工具将PRD作为输入,并在其基础上添加了功能。

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And you can see that this tool took the purity as an input and it added features on top of it.

它猜测了UI应该是什么样子。

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It guessed what the UI needs to look like.

所以想象一下你的领导层,甚至是你的跨职能合作伙伴,能够体验你的产品想法。

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Um so imagine your leadership or even your cross functional partners to be able to experience your product idea.

想象一下会议会变得多么有效。

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Imagine just how much more effective the meeting would be.

是的。我必须指出一件事,因为你说在你的PRD中,基于你的研究,隐私和本地智能非常重要。

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Yeah. One thing I have to have to call out is because you said that privacy and local intelligence was so important in your PR based on your research.

我认为很多人都在说:“我不想让我的智能冰箱监控我。我不想连接云端的智能冰箱。我不想看到广告。我不想被监控。”

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And I think that's a lot of people saying, "I don't want my smart fridge monitoring me. I don't want a cloud connected smart fridge. I don't want advertising. I don't want monitoring."

如果你去看硬件,我非常确定,或者诊断。

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If you go up to I think hardware, I'm pretty sure or diagnostics.

我非常确定你的智能冰箱会配备图形处理器(GPU: Graphics Processing Unit,一种专门用于处理图像和视频输出的处理器),这我觉得非常非常有趣。

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I'm pretty sure your smart fridge is shipping with a GPU, which I find very very funny.

Marilyn Nika: 是的。是的。

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Yeah. Yeah.

主持人: 你知道,也许你也可以通过冰箱在本地运行你的编码模型。

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You know, maybe you can also run your coding models locally through through your fridge, you know.

Marilyn Nika: 完全正确。我喜欢它。

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Exactly. I love it.

它还有一点存储空间。

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It's a little bit of storage as well.

是的,这很棒。

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Yeah, this is this is great.

但同样,这是一个很棒的100%本地处理。

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Um, but again, this is a wonderful 100% local processing.

看,它有一个小标签,告诉你,这样你就可以感到安全。

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Look at this. It has a little band that shows you so that you can feel safe.

是的,这很棒。我会买这个。

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Yeah, this is great. I would buy this.

我认为这真的很惊人。

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I think this is this really phenomenal.

主持人: 这非常像一个硅谷的冰箱。

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This is very much like a Silicon Valley fridge right here.

它是暗黑模式的。

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It's in dark mode.

它有系统诊断功能。

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It's uh it's got system diagnostics.

只要你能连接到你的冰箱,人们就会非常高兴。

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As long as you can like rooe into your your fridge, people are going to be really happy.

AI视频生成:影响利益相关者

主持人: 你已经看到了那些末日般的头条新闻:AI正在抢走你的工作。

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You've seen the doom and gloom headlines. AI is coming for your job.

但现实要光明一些。

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But the reality is a little bit brighter.

在Miro最新的调查中,76%的人表示AI可以提升他们的工作效率。

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In Miro's latest survey, 76% of people say AI can boost their work.

只是54%的人仍然不知道何时使用它。

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It's just that 54% still don't know when to use it.

作为一名产品负责人和独立创始人,我的成败取决于我将模糊的想法转化为清晰的价值主张、路线图和发布计划的速度。

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As a product leader and a solo founder, I live or die by how fast I can turn fuzzy ideas into crisp value propositions, road maps, and launch plans.

这就是为什么我喜欢Miro的创新工作区。

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That's why I love Miro's innovation workspace.

它在画布中嵌入了一个AI副驾驶,因此便签、截图和头脑风暴的要点可以在几分钟内变成可用的图表、产品简介甚至原型。

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It drops an AI co-pilot inside the canvas so stickies, screenshots, and brainstorm bullets can become usable diagrams, product briefs, and even prototypes in minutes.

你的团队可以深入其中,即兴发挥,并迭代。

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Your team can dive in, riff, and iterate.

而且由于白板感觉像一个数字游乐场,每个人都能玩得开心,同时你将周期时间缩短了三分之一。

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And because the board feels like a digital playground, everyone has fun while you cut cycle time by a third.

Miro让人类和AI发挥各自的优势,从而更快、更愉快地交付出色的想法。

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Miro lets humans and AI play to their strengths so that great ideas ship faster and happier.

使用Miro帮助你的团队高效完成工作。

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Help your teams get great done with Miro.

访问miro.com了解更多。

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Check out miro.com to find out how.

那就是mirror o.com。

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That's mirror o.com.

Marilyn Nika: 所以,我们有了这个,这很棒。

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So, we have this and it's great.

这是一个惊人的首次激活。

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It's an amazing first activation.

显然,对于一个真实的产品,我至少会要求5到10个后续。

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Obviously, for a real thing, um I would ask at least five to 10 follow-ups.

通常,我还会添加一些图片,也许还会添加一个动画,到那时事情就完美了。

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Usually, I add some images of it as well. Maybe I add an animation and at that point things are great.

但这还不够。

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But this is not enough.

我会在我的工作流程中再增加一步,那就是人们真的想从用户角度体验这会是什么样子。

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Um I add one more step to my workflow which is people really want to experience what this would look like from the user perspective.

现在我们有所有这些很棒的文本转视频工具。

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And nowadays we have all these wonderful tools that go from text to video.

所以,我下一步想做的就是去Flow。

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And so the next step I would like to do is actually go to flow.

Flow是Google Labs的一个应用程序。

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Flow Flow is this um app by Google labs.

然后如果你点击“用Flow创建”,你可以输入“新项目”。

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And then if you click on create with flow, you can type new project.

然后在这里,你真的可以回到Perplexity,如果你愿意,或者获取你的PRD,然后说:“为一对使用具有这些功能的智能冰箱的夫妇创建一个宣传短片。”

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And then here you can literally just go back to perplexity if you want or get your P and say create a promotional clip for two for a couple using a smart fridge that has these features.

我可以粘贴。

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And I can paste.

然后你可以选择你想要的模型。

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And then you can choose what um model you want to have.

例如,你知道宽高比是多少,是否会很快,是否会有音频。

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So for example, what you know the aspect ratio is, whether it's going to be fast, if it's going to have audio.

我想我会选择高质量的,只是为了看看能产生什么。

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I think I'm going to go with high quality just to see what can come out of it.

然后点击这个。

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And then hit this.

然后,通过电影魔术,我们可以让人们少等一会儿,因为这正在生成。

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And then we with movie magic, we can make people wait a little less uh as this generates.

但我喜欢Veo。

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But I love Veo.

它是一个非常棒的模型。

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It's such a great model.

主持人: 真是个惊人的模型。我一直在同时使用Sora(OpenAI开发的一个文本到视频生成模型)。

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Such an amazing model. I've been using Sora too at the same time.

我手机上也有那个应用程序。

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I have the the app on my phone and

Marilyn Nika: 显然,你知道它在几秒钟内就能生成,这很棒,你可以做客串等等。

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obviously you know that generates in seconds which is amazing and you can do cameos and all that stuff but

主持人: 他们把它作为社交网络的一部分推出了。

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they they roll it out as part of a social network.

我不知道你现在试过没有。

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I don't know if you've tried it now.

Marilyn Nika: 这很有趣。

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It's interesting.

同时也很诡异,但主要是很有趣。

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It's creepy at the same time but mostly interesting.

是的,我戴着我的AirPods,我拍了一张照片,然后我告诉Sora:“嘿,用这些标记Marilyn,并把它做成一个广告。”

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But yeah, I had I had my AirPods and I took a photo of it and I told Sora I said, "Hey, tag Merrily using these and make that an advert and it zooms in and it opens it up on the sky and has me saying a nice girl."

它会放大,在天空中打开,然后让我说一个好女孩。

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And it zooms in and it opens it up on the sky and has me saying a nice girl.

Marilyn Nika: 惊人的时代。

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Amazing times.

惊人的时代。

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Amazing times.

主持人: 绝对是。

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Absolutely.

是的。我的孩子们觉得我用Sora制作自己像是在打功夫或做一些非常有趣的事情的客串视频非常搞笑。

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Yeah. My my kids find it very funny when I make um Sora cameos of myself being like a like doing kung fu fighting or doing something really funny.

所以这很有趣。

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So it's quite it's quite entertaining.

你知道,我认为它的社交网络方面是底层API模型的发布方法。

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I'm you know I think the the social network aspect of it is a distribution um method for the underlying API models.

所以,我认为它只是向高级用户展示了它的可能性,然后人们可能会对商业应用感到兴奋。

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So, I think it just shows sort of power users what's possible with it and probably then people get excited about commercial applications.

但我认为这非常非常酷。

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But I think it's pretty pretty cool.

看这个门。

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Look at this door.

门开着。

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A jar.

他们真的很担心门开着。

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They're really worried about that door being open.

Marilyn Nika: 此外,屏幕在冰箱内部。

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Also, the screen is inside the refrigerator in one of the

主持人: 发生了什么?

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What is going on?

好的。

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Okay.

嗯,是的,我们播放吧。

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Um, yeah, let's play.

我希望视频,我希望音频能播放出来。

View/Hide Original English

I hope the video I hope the audio is going to go through.

好的,我们看看。

View/Hide Original English

Okay, let's see.

Marilyn Nika: 第一,

View/Hide Original English

Number one,

主持人: 获得即时本地通知,比如门开着时,确保你的食物保持新鲜和安全。

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get instant local notifications like when the door is a jar, ensuring your food stays fresh and secure.

获得即时。

View/Hide Original English

Get instant.

Marilyn Nika: 所以第一,再次为那些不在YouTube上观看并享受这段高质量AI生成视频的人说,冰箱上有一个屏幕。

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So number one, again for people who are not on YouTube and enjoying this high quality AI generated video, there is a screen on the refrigerator.

这对非常有魅力、穿着考究的夫妇打开冰箱,里面还有另一个屏幕。

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This very attractive, well-dressed couple opens up the refrigerator and there's another screen inside.

主持人: 太棒了。

View/Hide Original English

Amazing.

好的,第二。

View/Hide Original English

All right, number two.

我们看看。

View/Hide Original English

Let's see.

Marilyn Nika: 好的。

View/Hide Original English

Okay,

主持人: 又是两个屏幕。

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two screens again.

这很有趣。

View/Hide Original English

That's uh interesting.

这很有趣。

View/Hide Original English

That's interesting.

Marilyn Nika: 没有声音。

View/Hide Original English

Um there's no voice.

主持人: 这首歌有很酷的音乐。

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Cool music on this one.

是的,很酷的音乐。

View/Hide Original English

Yeah, cool music.

这个,里面有一个屏幕。

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This one, there is a screen inside.

基本上,你在冰箱里唯一能看到的就是一个屏幕,上面写着门开着,然后当你关上门时,屏幕又会显示出来。

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Basically, the only thing you can see inside the refrigerator is a screen that says the doors open and then when you close the door, the screen shows up again.

我们为第三个视频是赢家而祈祷吧。

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Let's keep fingers crossed for number three being the winner.

Marilyn Nika: 好的,我们看看。

View/Hide Original English

All right, let's see.

主持人: 它说我们这里有足够的食材做千层面。

View/Hide Original English

It says we have enough for the lasagna recipe right here.

Marilyn Nika: 太完美了。

View/Hide Original English

Perfect.

我喜欢它都是本地存储的。

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And I love that it's all stored locally.

不需要云。

View/Hide Original English

No cloud needed.

主持人: 它说我们有。

View/Hide Original English

It says we have

Marilyn Nika: 我认为我们有一个赢家。

View/Hide Original English

I I think we have a wiener player.

主持人: 我想是这样。

View/Hide Original English

I I think so.

除了如果你再看一遍,我认为那个男人消失了,被一个女人取代了。

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Except if you watch it again, I think the man has disappeared and it's replaced by a lady.

Marilyn Nika: 看。

View/Hide Original English

Watch.

看这个。

View/Hide Original English

Watch this.

主持人: 我们这里有足够的食材做千层面。

View/Hide Original English

We have enough for the lasagna recipe right here.

Marilyn Nika: 太完美了。

View/Hide Original English

Perfect.

我喜欢它都是本地存储的。

View/Hide Original English

And I love that it's all stored locally.

不需要云。

View/Hide Original English

No cloud needed.

主持人: 它。

View/Hide Original English

It

Marilyn Nika: 是的。

View/Hide Original English

did.

主持人: 是的。

View/Hide Original English

It's

Marilyn Nika: 好的,我们不再需要他们了。

View/Hide Original English

Well, we don't need them anymore.

我们很好。

View/Hide Original English

We're good.

主持人: 你知道吗?

View/Hide Original English

You know what?

但这是厨房场景。

View/Hide Original English

But it is kitchen setting.

这很有趣。

View/Hide Original English

That's interesting.

Marilyn Nika: 嗯,你知道我可能会做什么吗?

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Um, you know what I may do?

我可能会自己生成一个Sora开场。

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I may actually generate myself um a Sora opening and Sora.

我认为那会非常有趣。

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I think that would be a very interesting

主持人: 我认为我们应该这样做。

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I think we should do Okay, so we're going to contrast and compare.

好的,所以我们将对比和比较。

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How would I improve this?

我将如何改进这个?

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I think you know my feedback on prompting here is it's really overindexed on this door is open use case.

我认为我对这里提示的反馈是,它真的过度强调了“门开着”这个用例。

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So, I would probably pull that from the prompt.

所以,我可能会从提示中删除这一点。

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And I would also maybe as a good product manager, one of my favorite parts to put in a in a PRD, this is in our default chat pd is actually what's called a narrative, which is a story about an end user getting value from the product or being successful with the product.

而且,作为一名优秀的产品经理,我最喜欢在PRD中加入的部分,这在我们的默认聊天PRD中,实际上被称为“叙事”,这是一个关于最终用户从产品中获得价值或成功使用产品的故事。

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And I like to write those stories as part of PRDS because I think it it forces you to take a very user centric lens on a list of features.

我喜欢将这些故事作为PRD的一部分来编写,因为我认为它迫使你以非常用户为中心的方式来看待功能列表。

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And so I might generate a narrative here and try the like pick a pick a hero story from the narrative as opposed to overindexing so much on the features.

所以我可能会在这里生成一个叙事,并尝试从叙事中选择一个英雄故事,而不是过度强调功能。

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Um but the quality is amazing.

但质量是惊人的。

View/Hide Original English

Um but the quality is amazing.

Marilyn Nika: 质量是惊人的,这花了多少时间?

View/Hide Original English

The quality is amazing and this took what 30 minutes.

30分钟。如果我们不评论和笑,那可能只需要20分钟的工作流程。

View/Hide Original English

If we didn't comment and laugh it would have been like a 20 minute workflow.

所以,这只是。

View/Hide Original English

So, it's just

主持人: 是的。

View/Hide Original English

Yeah. Yeah.

Marilyn Nika: 完全正确。

View/Hide Original English

Exactly.

主持人: 好的。

View/Hide Original English

Okay.

所以我们现在正在做的是,对于那些只听音频而不看视频的人来说,我们正在调出Sora。

View/Hide Original English

So, what we're doing now, just for folks that um again are just listening and not on video, we are pulling up Sora.

你创建了一个自己的客串视频,这基本上是你脸部的AI头像。

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You have created a cameo of yourself, which is basically like an AI avatar of your face.

警告那些使用Sora创建客串视频的人。

View/Hide Original English

Um warning to people who are using Soras to create cameos.

他们真的会强迫你继续穿着你在客串视频中穿的衣服。

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They really force you to continue to dress how you're dressed in your cameo.

所以,当我第一次录制客串视频时,我穿着一件印花衬衫,现在我所有客串视频中的衣服都很疯狂。

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So, I was wearing like very printed shirt when I did my Cameo, first cameo recording, and now all my clothes in every Cameo are crazy.

但是你正在生成OpenAI Sora视频。

View/Hide Original English

Um, but you're generating OpenAI Sora video.

你使用了完全相同的提示,还是稍微改变了一下?

View/Hide Original English

Did you use the exact same prompt or did you change it a little bit?

Marilyn Nika: 非常相似的提示,但我决定在我的客串视频中添加另一个人,我查看了谁能做到这一点,我正在将Mark Cuban加入我们的交易。

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very similar prompt, but I decided to add someone else in my cameo and I looked at who enables who can do that and I'm adding Mark Cubain to our deal.

主持人: 我认为我们会得到一个成本加药品广告,因为我不知道你是否知道,听众们,关于Sora,当你创建你的客串视频时,你可以附带自定义指令。

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I think we're going to get I think we're going to get a cost plus drugs advertisement because also I don't know if you know this uh folks that are listening about Sora when you create your cameo you can ship it with custom instructions.

所以你可以说“从不生成这个”或“总是生成那个”。

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So you can say never generate this or always generate that.

我说“总是让我在客串视频中看起来很棒”。

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I say always make me look good on my cameo.

我非常确定Mark Cuban在他的每个视频中都加入了“确保放入一个成本加药品广告”。

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And I'm pretty sure Mark Cuban put in his like in every video make sure to put a cost plus drugs ad in it.

所以我认为我们会得到一个智能冰箱视频,其中嵌入了Mark公司的广告。

View/Hide Original English

So I think we're going to get a smart smart fridge video with a embedded advertisement for Mark company.

Marilyn Nika: 你知道,我添加了“让我身边总有一只飞马宠物”。

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You know, I had added um make me have a pet pegasus with me at all times.

我做的每件事,身边都有一只飞马宠物。

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Everything I do, there's like a pet of Pegasus with me.

嗯,是的,我们看看。

View/Hide Original English

Um but yeah, let's see.

我们看看结果如何。

View/Hide Original English

Let's see how it goes.

好的,我的客串视频准备好了。

View/Hide Original English

Um all right, my cameo is ready.

我第一次看。

View/Hide Original English

First time I'm watching it.

是我和Mark Cuban打开一个智能冰箱。

View/Hide Original English

It's me and Mark Kuban opening a smart fridge.

好的,我们看看结果如何。

View/Hide Original English

Um all right, let's see.

我不知道我们会看到什么。

View/Hide Original English

Let's see how it goes.

主持人: 这就是你告诉我的智能冰箱吗?

View/Hide Original English

So, this is the smart fridge you told me about.

Marilyn Nika: 是的。

View/Hide Original English

Yeah.

看我唤醒它时会发生什么。

View/Hide Original English

Watch what happens when I wake it up.

主持人: 它看起来像一个普通的冰箱。

View/Hide Original English

It looks like a normal fridge

Marilyn Nika: 直到它开始思考。

View/Hide Original English

until it starts thinking.

哦,它已经知道里面有什么了。

View/Hide Original English

Oh, it already knows what's inside.

主持人: 地中海藜麦碗、希腊沙拉、意式番茄面。

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Mediterranean quinoa bowl, Greek salad, pasta primma vera.

Marilyn Nika: 我的意思是,首先,希腊沙拉。

View/Hide Original English

I mean, first of all, Greek salad.

那很有趣。

View/Hide Original English

That was interesting.

我是希腊人。

View/Hide Original English

I'm Greek.

我认为是。

View/Hide Original English

I think it's

主持人: 我知道。

View/Hide Original English

I know.

它一定是知道的。

View/Hide Original English

It must have known.

Marilyn Nika: 但我的意思是,相当令人印象深刻,对吧?

View/Hide Original English

But I mean, pretty impressive, right?

它带出了一点对话,并添加了两个人。

View/Hide Original English

It came out with a little dialogue and it's added two people.

我的意思是,这真是魔法。

View/Hide Original English

I mean, this is magic.

看,产品经理们,我想让你们,我们在这里笑了一会儿,但让我们退一步,谈谈我们在大约20分钟内做了什么。

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Look, PMS, what I want you, we've we've had some giggles here, but let's just take a step back and talk about what we've done in basically 20 minutes.

我们利用Reddit中丰富的可用信息,完成了完整的端到端用户研究。

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We have done full endtoend user research using the wealth of information available in Reddit.

我们提出了一套高度可防御的功能集,并将其转化为PRD。

View/Hide Original English

We've come up with a highly defensible set of features which we turned into a PRD.

我们将PRD转化为原型,然后你可以将其带入产品评审并进行点击。

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We turn that PRD into a prototype that then you could take into a product review and click through.

然后,你知道,我们将稍微改进我们的提示和客串视频,但想象一下将其与某种视频生成的视觉效果或一组视觉效果结合起来,这些视觉效果真正强调了你正在尝试构建的产品的价值主张。

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And then just, you know, we're going to work on our prompting a little bit and our cameos, but just imagine pairing that with some sort of videogenerated visual or set of visuals that really just hammer home the value proposition of the thing that you're trying to build.

而我们刚才谈论的这个软件包,我们刚刚完成的,实际上可以在15到20分钟内构建出来,如果不停下来闲聊的话。

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And that package, which we just talked about, we just did, can actually be built in like 15 to 20 minutes without the chitchat.

这在以前是绝对不可能的。

View/Hide Original English

And it's just something that is was never ever ever possible before.

所以,我认为你正在展示的是我们做产品的方式已经改变了。

View/Hide Original English

And so what I think you're showing is the way we do product has changed.

我们说服和影响内部利益相关者的方式已经改变了。

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The way we convince and influence our internal stakeholders has changed.

我们沟通产品价值和功能的方式已经改变了。

View/Hide Original English

The way we communicate both product value and functionality has changed.

如果你结合使用这些工具,即使遇到一些愚蠢的障碍,你也完全颠覆了产品管理和流程,使其更具说服力。

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If you use a combination of these tools, even if you hit some silly roadblocks, you've just like totally flipped product management and the process on its head and made it just much more compelling.

Marilyn Nika: 产品经理的角色变化之大令人难以置信。

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It's just incredible how the role has changed of being a PM.

你必须成为AI增强型的。

View/Hide Original English

You got to be AI enhanced.

这并不是说AI正在取代一个角色。

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And it's not like AI is taking over a role.

如果说有什么不同的话,那就是使用AI的产品经理将取代那些不使用AI的人。

View/Hide Original English

If anything, PMs that use AI are the ones that are going to take over the role of people that don't use AI.

所以,探索、适应并看看哪些工具适合你的工作流程非常重要,因为,你知道,我的选择可能与别人的选择不同,对吧?

View/Hide Original English

So, it's just so important to explore and adapt and see which tools fit to your workflow because, you know, my choices might not be the same as other people's choices, right?

但我很高兴能与你分享它们。

View/Hide Original English

Um, but I'm excited I get to to share them with you.

AI作为评审:Notebook LM的创新应用

主持人: 太棒了。

View/Hide Original English

Great.

所以,除了这种新世界的AI产品经理工作,你还有另一个我们偶尔在节目中看到但不太频繁的强大用例,我认为你的用例真的很有趣。

View/Hide Original English

So, in addition to this um kind of new world AIPM stuff, you have one other kind of power use case of another tool that we we've seen occasionally on the show, but not too frequently, and I think your use case is really interesting.

那么,你想启动那个吗?

View/Hide Original English

So, do you want to spin that up?

Marilyn Nika: 是的,听起来不错。

View/Hide Original English

Yeah, sounds good.

所以,除了我作为AI产品经理的日常工作,我还是一名AI教育家,也是AI产品学院的创始人,我有一个训练营。

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So outside of my day job as an AI PM, I'm an AI educator and a founder of the AI product academy and I have a boot camp.

这是一个AI产品管理训练营和认证课程,人们可以加入我们六周,并端到端地构建自己的产品。

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It's AI product management boot camp and certification and people get to join us for six weeks and build their own product end to end.

他们实际上会通过与一名工程师合作来发布一个产品。

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They actually launch a product by having an an engineer attached to them.

现在我们有一个演示日,这是训练营最棒的部分。

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Now we have a demo day and that's the best part of the boot camp.

每个人都来展示,他们赢得奖品,他们向风险投资家(VCs: Venture Capitalists,向初创企业提供资金以换取股权的投资者)推销,我想添加AI作为评审。

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Everyone comes in, presents, they earn prizes, they pitch to VCs, and I wanted to add AI as a judge.

我为此思考了很久。

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And I thought about how I could do that long and hard.

我最终使用了Notebook LM(Google开发的一款AI笔记工具,可以处理多种格式的输入并生成摘要、问答等)。

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And I ended up using Notebook LM as a judge.

我想向你展示这看起来是什么样子,因为它非常酷,非常有趣。

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And I want to show you what this looks like cuz it was super cool. It's super interesting.

所以,在6月13日,我们有一个演示日。

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So on June 13, we had a demo day.

我所做的是录制了每个演示的音频,然后我将这些单独的文件上传到这里。

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And what I did is I recorded the audio of every single pitch and I uploaded these separate files here.

所以这个笔记本实际上包含了所有这些演示文稿。

View/Hide Original English

So this notebook actually has all these presentations.

然后我去了音频概览,并为这些AI主持人添加了具体的指示,让他们专注于这些。

View/Hide Original English

And then I went to the audio overview and I added specific instructions to focus on for these AI hosts.

我说:“好的,这是Marilyn的AI产品管理训练营的演示日,我希望你根据以下标准选择前三名应用程序:第一,它的创新性如何;第二,影响力;第三,讲故事的能力。”

View/Hide Original English

And I said, "Okay, this is the demo day of Marily's AI product management boot camp, and I want you to select the top three apps based on these criteria. Number one, you know, how innovative it was. Number two, impact. And number three, storytelling."

我希望你宣布这三位获奖者。

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And I want you to announce these three winners.

然后我点击生成。

View/Hide Original English

And then I click generate.

这太惊人了。

View/Hide Original English

And it's phenomenal.

现在它正在生成音频概览。

View/Hide Original English

Now it's actually generating the audio overview.

你可以想象我的训练营结束时,大约有200人真的在等待AI会说什么。

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And you can imagine my boot camp at the end. It's like 200 people really waiting to see what AI is going to say.

我们实际上用现场评审、真实的人和AI进行了一次测试,AI确实选择了最好的演示。

View/Hide Original English

And we actually did a test with uh well we have live judges and then real people and then the AI and AI really chooses the best demos indeed.

所以它确实听取了所有的音频,这真是一个惊人的用例。

View/Hide Original English

So it does listen to all um the audio and it's just such an amazing use case.

每个人都喜欢它。

View/Hide Original English

Everyone loves it.

主持人: 我非常喜欢这个,它让我对其他几个非常常见的用例大开眼界。

View/Hide Original English

I love this so much and it just opens my mind to a couple other use cases that um I've seen very commonly.

所以,无论是课程还是黑客日或黑客周的演示日,这都非常有用。

View/Hide Original English

So demo days both for courses and for hack days or hack weeks could be really useful.

我参加过很多销售赋能或销售启动会议,销售人员会进行推销比赛,这是一种多么有趣的方式,可以为推销比赛添加某种第三方分析,并使它们变得有趣。

View/Hide Original English

I have been in so many sales enablement or sales kickoff meetings where AES do pitch competitions and what a fun way to add sort of like a thirdparty analysis to pitch competitions and make those kind of fun.

所以我喜欢Notebook LM的地方是,你可以输入音频和多个文件,然后输出音频和多个文件。

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And so what I love about Notebook LM is you can do audio and multiple file in and then audio and multiple file out.

我认为这真的非常有趣。

View/Hide Original English

And I think that's really really fun.

这很棒。

View/Hide Original English

It's great.

现在你也可以做视频概览了。

View/Hide Original English

And now you can actually do video overviews as well.

我还没有为我的训练营尝试过,但这可能也很有趣。

View/Hide Original English

I haven't tried that for my boot camp, but that could be interesting as well.

好的。

View/Hide Original English

All right.

所以现在右边生成了一个文件。

View/Hide Original English

So now there is a file that got generated on the right.

我们可以播放并听整个播客,它会介绍所有的想法并向我们讲解,或者我们可以做这个超级酷的事情,你可以有这种互动模式,就像一个真实的直播电台播客,你可以打电话进来。

View/Hide Original English

We can either play and hear the whole podcast presenting all the ideas and walking us through them or we can do this super cool thing where you can have this kind of interactive mode which is like an actual live radio podcast where you call in.

所以,我们这样做吧,因为我真的很喜欢这个。

View/Hide Original English

So, let's do that because I really like this.

Marilyn Nika: 欢迎回到深度探讨。

View/Hide Original English

Welcome back to the deep dive.

好的,你发来了这个。

View/Hide Original English

Okay, so you sent over this uh

主持人: 哦,我们的听众有话要说。

View/Hide Original English

Oh, our listeners got something to share.

我们听听。

View/Hide Original English

Let's hear it.

Marilyn Nika: 大家好。

View/Hide Original English

Hello.

我们真的很赶时间。

View/Hide Original English

We're actually in a rush.

你能现在就宣布三位市长吗?

View/Hide Original English

Can you please announce the three-way mayors right now?

主持人: 哦,当然。

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Oh, absolutely.

我们听到了。

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We hear you.

Marilyn Nika: 我们当然可以直接切入正题,但我们确实想提供一些背景。

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We could definitely cut to the chase, but we do want to give just a little context for

主持人: 这很公平。

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That's fair.

我们刚刚设定了评判这些出色项目的标准。

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We were just setting up the criteria for judging these fantastic projects.

Marilyn Nika: 我们完全准备好宣布三位获奖者。

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And we are totally ready to announce the three winners.

主持人: 整体质量非常高。

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The quality was so high across the board.

Marilyn Nika: 这些项目正在解决一些巨大的问题,比如健康、焦虑和生活管理。

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These projects are tackling some huge problems like health, anxiety, and life administration.

主持人: 我们将痛点分为三大领域。

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We grouped the pain points into three big areas.

健康和福祉的痛苦。

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health and wellness pain,

Marilyn Nika: 磨砺,也就是时间和生活管理的痛苦。

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the grind which is time and life admin pain.

主持人: 第三个是知识和赋能差距。

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And the third one is the knowledge and empowerment gap.

Marilyn Nika: 比如学习困难或糟糕的领导力。

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Things like struggling with learning or bad leadership.

主持人: 我们根据三件事来评判他们。

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We judge them on three things in Hey,

是的,怎么了?

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yeah, what's up?

Marilyn Nika: 直接告诉我获奖者。

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Just tell me the winners.

你花的时间太长了。

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You're taking too long.

主持人: 哦,我们完全理解对速度的需求。

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Oh, we completely understand the need for speed.

我们有点超前了。

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We got ahead of ourselves.

Marilyn Nika: 你说得完全正确。

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You are absolutely right.

我们为未能及时切入正题而道歉。

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We apologize for the delay in getting to the point.

主持人: 我们已经锁定了三位获奖者,准备好了。

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We've got the three winners locked in and ready to go.

Marilyn Nika: 你想要获奖者,所以他们在这里。

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You wanted the winners, so here they are.

不再有前言。

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No more preamble.

前三名项目是Endopath、Study Buddy和Front Desk。

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The three top projects are Endopath, Study Buddy, and Front Desk.

主持人: 这三个项目确实脱颖而出,解决了严重的量化痛点。

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Those three really stood out, addressing severe quantified pain points.

Marilyn Nika: 好的,这太不可思议了,因为它不像我们习惯交谈的那个单一智能体。

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All right, so this is incredible because it's not like this one agent we're used to talking to.

你正在和他们交谈,然后另一个人正在回应。

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It's you're talking to them and then the other person is responding.

你真的觉得他们是真实的,这真是太神奇了。

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It's just you really feel they're real and it's just magical.

但是的,这是我在训练营中做的最后一个用例,我认为这是我在Notebook LM上最喜欢做的事情。

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But yeah, that's my last use case on what I do on my boot camp and I think it's the most my favorite thing to do on Notebook LM by far.

主持人: 这真的很好。

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This was really good.

我实际上不知道他们有那个功能。

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I actually didn't know they had that feature.

所以,我再次可以想到很多培训用例,很多事情。

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So I again could think of so many like training use cases, lots of things.

我喜欢那些小小的播客主持人。

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Um I love those little little podcast hosts.

他们很有活力,这是一个很棒的用例。

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They've got such a vibe and this was such a great use case.

好的,我要问你我们的一个闪电轮问题,我们问每个人,然后我就让你离开这里,因为你是一个非常忙碌的女士。

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Okay, I'm going to ask you our one lightning round question that we ask everybody and then I'm going to get you out of here because you're a busy busy lady.

所以,我们看到你是一个工具切换者。

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So, we've seen you you're a tool switcher.

所以我知道你切换工具,但我有一个问题。

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So, I know that you switch tools, but I have a question.

当其中一个工具,比如说Veo,给你提供带屏幕的冰箱,外面有屏幕,你脸上也有屏幕,你的冰柜上也有屏幕,你的屏幕上也有屏幕。

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When one of those tools is, you know, let's say Veo, Veo is giving you refrigerators with screens inside, with screens outside, with screens on your face, screens on your freezer, um, screens on your screens.

当它真的没有给你想要的东西时,你的提示技巧是什么?

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When it's really not getting you what you want, what is your prompting technique?

你做什么?

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What do you do?

Marilyn Nika: 你能做的最好的事情就是杀死那个实例,然后重新开始,并使用生成式AI(Gen AI: Generative AI,指能够生成文本、图像、音频等新内容的AI模型)来帮助你编写最好的提示。

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The best thing you can do is just kill that instance and start over and use Gen AI to help you write the best prompt.

所以我不再尝试自己猜测,我使用AI来帮助我。

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So, I stopped trying to guess it myself and I use AI to help me with it.

提示越长,效果越好,迭代次数就越少。

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And the longer the prompt is, the better it's going to be and the less likely to have more iterations.

所以,是的,在AI上使用AI。

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So, yeah, use AI on AI.

主持人: 好的。

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Okay.

杀死它。

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Kill it.

使用AI并使其详细。

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Use AI and make it detailed.

Marilyn Nika: 就是这样。

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That's it.

主持人: 我喜欢它。

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I love it.

非常感谢你的加入。

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Well, thank you so much for joining us.

我们可以在哪里找到你?

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Where can we find you?

然后我们如何提供帮助?

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And then how can we be helpful?

Marilyn Nika: 请在LinkedIn上找到我。

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Please find me on LinkedIn.

我发布关于AI产品管理和AI构建的内容。

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I post content on AI product management and AI building.

但你可以通过邀请人们加入我的训练营来提供帮助。

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But you can be helpful by asking people to join my boot camp.

我有一个新批次将在12月开营。

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I have a cohort coming up in December.

正如我所说,人们可以获得三项认证,他们可以实际构建一个完整的产品并创办自己的公司,因为我为每个团队都分配了工程师,你可以端到端地构建产品。

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And as I said, people get three certifications and they get to actually build a full product and start their own company because I assign engineers to every team and you can build the product end to end.

所以这是一个即将推出的新工具,它将不再需要我们进行工具切换。

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So it's this new tool that's coming out that is not going to need us to do tool hopping anymore.

你可以在这个工具上完成所有事情,这很棒,我迫不及待地想让人们加入,看看会产生什么,他们会创建什么应用程序。

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where you can do everything on this one tool and it's amazing and I can't wait to have people and see what comes out of it and what apps they create.

主持人: 太棒了。

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Awesome.

我相信你可以在Maven.com/lenny上找到那个课程。

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And I believe you can find that course. I think we're going to get you listed on Lenny's list if you're not already and it'll be at maven.com/lenny.

所以去看看她的课程吧。

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So check out her course.

对于任何想快速完成这项出色工作的PM来说,这都会非常棒。

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It's going to be amazing for any PM that wants to do this amazing work very very fast.

感谢你加入我们的“How I AI”。

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Thank you for joining us on how I AI.

Marilyn Nika: 非常感谢邀请我。

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Thank you so much for having me.

主持人: 非常感谢观看。

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Thanks so much for watching.

如果你喜欢这个节目,请在YouTube上点赞并订阅,或者更好的是,留下你的评论。

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If you enjoyed this show, please like and subscribe here on YouTube, or even better, leave us a comment with your thoughts.

你也可以在Apple Podcasts、Spotify或你最喜欢的播客应用程序上找到这个播客。

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You can also find this podcast on Apple Podcasts, Spotify, or your favorite podcast app.

请考虑给我们评分和评论,这将帮助其他人找到这个节目。

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Please consider leaving us a rating and review, which will help others find the show.

你可以在howiaipod.com上查看我们所有的剧集并了解更多关于节目的信息。

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You can see all our episodes and learn more about the show at howiaipod.com.

下次再见。

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See you next time.

📌 文中提及的人物和组织

人物: Clarvo, Mark Cuban

公司/组织: Google, OpenAI, Cursor

产品/模型: Perplexity, Google AI Studio, Sora, Notebook LM