AI 时代的焦虑与人类的独特价值
当前社会普遍存在对 AI 导致大规模失业的担忧,71% 的美国人对此表示信服。算法正以前所未有的速度变得更智能、更强大。我的工作正是身处这场焦虑的核心,为大型科技公司将 AI 应用推向市场,并帮助客户和企业进一步挖掘这项技术的潜力。在此过程中,我目睹了许多才华横溢的专业人士,在 AI 日益强大之际,开始怀疑自我。
然而,我在此揭示一个关于 AI 的基本真相:AI 极其擅长识别模式。它能够深刻理解数据。而我们人类,则擅长理解这些模式在人类行为这一既混乱又美丽的世界中,实际的意义。即使随着时间推移,AI 模型和算法不断增强,这一点也将始终成立。这是因为我们人类能够理解那些无法被量化的事物:语境、意图、未说出口的情感,以及文化细微之处。这种深度的理解源于生活经验,是 AI 无法复制的。
因此,今天的分享将通过三个亲身经历的故事,来印证这个观点:AI 理解数据,而我们理解经验。关键在于,我们不应与 AI 竞争,而是要与其协作,同时保持人类不可替代的特质。那么,我们该如何做到这一点呢?
Original English
Well, 71 percent of Americans believe that AI will cause massive job losses. Algorithms are getting smarter, faster, more capable every single day. My work puts me at the heart of this anxiety, where I bring AI applications to market for big tech companies and I help customers and businesses really take the potential of this technology further for their businesses. And through it all, I have seen brilliant professionals second-guess themselves as AI gets smarter. But let me tell you this one fundamental truth about AI. AI is excelling at identifying patterns. It understands data. We humans excel at understanding what these patterns actually mean in this beautifully chaotic world of human behavior. And even as these models and algorithms get stronger over time, this will stay true. Why? Because we understand things that cannot be quantified. Context, intent, unspoken emotions, cultural nuances. This depth of understanding comes from lived experiences that AI cannot replicate. So today I'll share with you three stories from my experience to prove this point that AI understands data and we understand experiences. And the key here is to not compete with AI, but to work with it while staying irreplaceably human. So how do we do that?
故事一:产品经理 Sarah 的数据洞察与用户体验重塑
不久前,我在一次会议上遇到了 Sarah,她是一名产品经理。她的团队开发了一个由 AI 驱动的分析仪表盘,该仪表盘清晰地显示,80% 的用户仅使用基本功能,而只有 20% 的用户偶尔使用高级功能。Sarah 看到这些数据后,虽然觉得在逻辑上说得通,但她对此产生了疑问。
她并没有完全信赖算法的结论。她拿起电话,联系了她们的 20 位顶级客户,询问他们为何不使用那些高级功能。出乎她意料的是,她发现这些客户实际上是想使用这些功能的,但却因为它们被深埋在菜单选项中,且文档也不够清晰而找不到。
AI 识别出了模式:用户不使用高级功能。但它完全错过了背后的原因。Sarah 的团队随后重建了整个用户体验,让这些功能更容易被发现。几个月后,高级功能的采用率飙升。AI 看到了症状,而 Sarah 则诊断了病因。
从这个例子中,我们可以学到明确的一课:我们必须质疑问题本身。当 AI 提出建议时,我们需要问“为什么?”。如果我们能持续这样做,我们将取得成功。
Original English
Well, I was recently at a conference and met Sarah, a product manager. Her team has built an AI-powered analytics dashboard that's telling them very clearly that 80 percent of their users are only using basic features, and 20 percent are using advanced features here and there. Now Sarah looks at this data and she's like, OK, logically it makes sense. But she's questioning it. And this is the part I really love. She didn't just trust the algorithm as-is. She picked up the phone and called their 20 clients that were their top clients and asked them why they're not using these advanced features. Not to her surprise, she finds that they actually want to use these features, but they cannot find them because they are buried in some menu options, and the documentation isn't clear as well. Now, AI identified the pattern: that people are not using advanced features, but it totally missed the why behind it. Sarah's team goes in, rebuilds the entire experience, makes these features easier to find, and a few months later, the advanced feature adoption skyrockets. AI saw the symptom. Sarah diagnosed the disease. Now, the lesson that we take away from this example is clear. We've got to question the question. When AI recommends something, we need to ask why? If we continue to do that, we will be successful.
故事二:客户 Marcus 的交易洞察与人性化考量
另一次,我与一位客户 Marcus 合作。他通过 AI 工具赋能销售团队,分析邮件和互动数据,以提高销售效率。他们使用的 AI 工具显示,他们正在洽谈的一笔最大交易有 95% 的概率能够成交。这看起来前景光明:数据显示积极的情绪和大量的互动。
然而,Marcus 想要深入挖掘,确保这笔交易真正能够达成。当他审视这笔交易中的人类因素时,他发现了一个关键问题:参会人员并非固定不变,而是每次都有不同的利益相关者出现。并且,邮件回复变得越来越含糊和官方化。AI 将这一切活动解读为“互动”。但实际上,幕后正发生着其他事情。
Marcus 进一步调查,发现客户公司正在进行重组。有三个不同的团队都认为自己拥有购买决策权。如果 Marcus 没有深入了解这笔交易背后的人性化层面,这笔交易很可能就会失败。AI 识别出了活动,而 Marcus 则衡量了这些活动背后所蕴含的意义。
这个故事的教训是:你需要**“读懂房间”,而不仅仅是看仪表盘**。要理解那些微表情、房间里的社交信号、人们在说什么、他们是如何点头的。我们都曾在会议中听到有人说“这很有趣。” ——他们是真的礼貌性地表示不感兴趣,还是真心好奇?我们的情绪雷达能够感知这些,而 AI 却不能。
Original English
On another occasion, I was working with a customer, Marcus, who is increasing sales efficiency using AI tools for their sales teams, analyzing the data through emails and engagement. And their AI tool is telling them that one of the biggest deals they have has a 95 percent probability to close. This was looking amazing. The data was saying positive sentiment, lots of engagement, but Marcus wanted to dig deeper and make sure that the deal happens. When he looks at the human element of this deal, he finds that ... Not the same people are showing up to these meetings. It's different stakeholders every time, and the responses in the emails have gotten vague and more corporate. AI is reading all of this activity as engagement. But really, there's something else going on behind the scenes. He dug a little further and identifies that the customer is going through a restructuring. And three teams thought that they owned the decision to make this purchase. If Marcus didn't get into this human element of the deal, the deal would never happen. AI identified the activities. Marcus measured meaning in those activities. So the lesson to learn from this story is you need to read the room, not just the dashboard. Understand those micro-expressions, the social cues in the room, the what are people saying, how are they nodding. We've all been in meetings where somebody says, "That's interesting." Are they politely dismissive or genuinely curious? Well, our emotional radar knows that. AI doesn't.
故事三:Priya 的社交媒体策略与社群构建
最近,我和一位朋友 Priya 聊天。她利用社交媒体作为平台,帮助品牌增长其收入。她的 AI 工具建议她发布**“时尚技巧”视频**——那种能提供很多时尚建议的视频。她照做了,也获得了很高的参与度和粉丝增长。
但当她与团队沟通时,他们发现社交媒体上的粉丝增长和互动并没有转化为销售或收入。他们吸引的是**“砍价猎人”(bargain hunters),这与品牌的目标客户——那些愿意花 200 美元购买道德制造**(ethically made)夹克的消费者——完全相反。而这正是这个品牌所生产的产品。
在这种情况下,AI 正在优化粉丝数量和参与度。Priya 知道他们正在建立错误的受众。于是,她改变了策略:她停止采纳 AI 推荐的内容,转而开始制作展示这些时尚单品可持续的制作成本和工匠故事的内容。AI 在此案例中优化的是活动和参与度,而 Priya 则优化了社群建设。不久之后,他们的销售开始飙升。
因此,我们学到的经验是:**永远要停下来问,数据背后隐藏着怎样的故事?**而这一点,只有我们人类才能做到。
通过所有这些例子,我们看到了一个共同点。
Original English
I was with a friend recently, her name is Priya, and she works to use social media as a platform to help brands grow their revenue. Her AI tool is telling her to post fashion-hack videos, those videos where you get a lot of fashion tips out, for one of the brands. And she did that and they saw great engagement, lots of follower growth. But when talking to the team, they identified that none of that follower growth and engagement on social media was leading to sales or revenue. They were building the wrong audience. They were attracting bargain hunters, that was exactly opposite of the person who would pay 200 dollars to buy an ethically made jacket. This was what this brand makes. Now AI was optimizing for followers and engagement. Priya knew they were making the wrong audience, so she flips the switch. She stops taking AI-recommended content, instead, starts building content that is showing sustainable cost of building these fashion items. She started showing stories of artisans that were making these clothes. Now AI in this case was optimizing for activity and engagement. Priya optimized for building a community. And they started seeing the sales skyrocket. So the lesson that we learn here is always pause and ask, what is the story behind this data? And only we can do that. So if you see all these examples, there's one thing very common.
结论:人机协作的未来与人类不可替代的特质
未来不属于人类,也不属于 AI。它属于那些能够与 AI 紧密协作,同时又保持不可替代的人类特质的人。我们解读房间的能力,我们观察情感的能力,是不可替代的。我们共情他人的能力,是不可替代的。
所以,下次当你因为 AI 可能抢走你的工作而感到焦虑时,请记住:AI 可以识别模式,但只有我们——人类——才能识别模式背后的人性。
(掌声)
Original English
The future doesn't belong to humans or AI. It belongs to humans that work closely with AI while staying irreplaceably human. Our ability to read the room, our ability to look at emotions, that is irreplaceable. Our ability to empathize with people, that's irreplaceable. So the next time ... You're feeling anxious about AI taking your job, remember that AI can identify patterns. Only we, and you can identify the human behind it. Thank you. (Applause)