Stefano Domenicali: Good afternoon. Good afternoon. I hope that my voice is loud and clear. Nikolai. Thank you for this opportunity. Thanks to an Orange Bank. I mean, it's for me personally, but also for our organization an incredible opportunity to stand here today in front of you. If you think that back a couple of years ago this was not possible. So great responsibility on board but we want to take our opportunity to explain who we are in this context. I was listening you know to all the things that have been said today. I'm not a teacher. I'm trying to explain who we are and to be effective because at the end of the day I do believe if I read behind me high performance culture what does it mean personally me it's a state of mind state of mind that you have to deliver first of all to yourself and to the people that are around you F1 is not a sport is a a platform in of entertainment where a lot of stakeholders are part of it and it is true it's a matter of millisecond to the top performers to be the winner or to be the loser but not only on the track.

Stefano Domenicali: and if I look back of what our organization has done in the last couple of years not many years ago a lot of people were thinking that the investment for one has been very bad or uh we're thinking that F1 was almost there to die and the beauty that we are here in the other way around I mean we are very strong today and I would say worldwide sport platform today we have been seen as a reference because we were able to learn you know the situation in such a short term and there's no secret it's just we were able to have this approach in all the elements we are trying to control.

I give you one example. we were hated by co at all organization all people and for us co could have been a slide into a moment taking our bags go home and say hello to all the people watching us and we were able to create in very very short time, the possibility for us to run our show, our business around the world to create protocol to travel. Of course, not be able to perform in front of the fans of the track, but able to perform around the around the world because at that moment there was the need to have countence that was be able to be seen on the screen of a television, computer, iPhone. And that was a moment that was really a sort of great spring for the push of uh being what we are today.

Stefano Domenicali: And at that moment we were able to change completely our way to communicate with our fans. We basically open up and to say that today seems to be ridiculous to the social media. We were the first to create a new contest trying to keep our drivers as our jewel to communicate behind the scene. We did something that at that time even to present that project was crazy to to say that in front of the traditional people like Drive to Survive a Netflix product that had been instrumental for our growth mainly in the new markets and the other way was trying to be effective in connecting with the new fans that were approaching us.

Of course we have to be respectful of all the ones that are uh no formula one but the only way to be relevant that is the word I want to keep connected to this kind of sentence is really to try to understand who is watching us who is needs to be connected with the right way of working with the right narrative with the way the right rhythm and and the right content that they want to listen and of course by doing that we have changed completely the way to to to to explain who we are.

Stefano Domenicali: We are now in a situation where if I divide all the things that are relevant for us is a a sport where all the countries wants to participate. We have 24 events around the world and the beauty that we have today is that a lot of countries more than 24 would like to host one because they see that as a possibility to showcase and to create business opportunity in the country and this is behind the scene. I give you one reference in term of numbers in a big events we are hosting today around 450 or 500,000 people and the global chain of work that is behind that we're talking about 25 30,000 people working for an event.

and uh if I compare you know for other sport I would say one thing that is very relevant in American culture and I will come back to that because I think it's a very important point for us is we were able to be in the same place uh in the same city when there was a Super Bowl and in term of business we were bigger and you can imagine for an American to recognize that a small sport is creating more opportunity if you compare with the legends well it's something relevant.

Stefano Domenicali: and then if I take the other stream of our important portfolio we're managing of course managing the technology behind what we are doing big manufacturer teams that are working relentless to try to be the best and of course on that side I would say the beauty of what we are doing is that we are able to capture the attention of the highest company at all the technology level that is relevant for them to be seen in our platform and one thing is mobility for sure one thing is motorsport but if you look the involvement of the automotive industry in a moment of crisis where we living that wants to be with us it shows that the the platform that we are offering is the right one.

Then partnership just couple of years ago there were not so many who believed in what we are doing not so many investing money in our platform today thanks god we move to B2B partnership to B2C partnership that are very very strong they will enable us to get in touch with a younger generation that for us are the future because they want to be connect with us and this is something that is not given for granted.

Stefano Domenicali: I go back to the last point that for us is relevancy related to who we are there for that is our fan our people to watch us who wants to live the event either of the track or watching on the devices that they are connected with that's the most important thing that we want to keep at the center of the attention and for to be relevant for them we need to make sure that all the dimension that they everyone wants to be connected with are activated. So every moment for us in form one is is really important to understand what is the landscape today.

our I would say race is not only with other sports I always said to my people you know today if you want to be successful in an in a entertainment platform you need to understand what is the ecosystem you need to understand that we are competing with the theater with music with with with movie that's why we did a movie last year that has been very successful in a in a in an audience who are not really keen on understanding what is form one in other things that are socially important to live together. And in this moment I we need to have people with a lot of energy with a lot of passion because without that you cannot be once again on the track the day after when you lose when you lose a race and this mentality is part of all the people that are involved in our ecosystem.

Stefano Domenicali: This is absolutely totally relevant for us and if you think you know we are big one today but we are a very lean company when the example given by our leaders is affecting all the people that are working in our organization. technology as I said before we are always talking about AI today what I can assure you that F1 will keep the people at the center. you will never see our cars driven by automatic auto autonomous was driving. There will be always people that will maximize the work that the engineers will bring to them because at the end of the day is a team work. But that's the beauty of what we have. We want to give emotion to the to the people that are coming with us. We want to give something that is in this moment quite unique because we connect people.

and and above all we going back to this this important sentence we try to be reactive of the situation that we have to manage. You know the world is complicated. We were we we we travel all around the world and we have to cancel to races because of the actor situation. We have to be ready to react on what is happening today but we won't give up. We have plans. We want to make sure that everyone understand that no one can stop us. That's the mentality that we need to have and that's what I want to share with you.

Stefano Domenicali: because I know that there is already a light that is blinking to me that I said it's time to go. So as I said I really hope that you can follow us. I really hope that one day you can have the time to experience what we can offer to us because without the people that are loving our sport, we cannot be here. Without the people that are cheering for their drivers, who are aspirational model for our fans, we cannot be here. We cannot be here if the world of technology is not coming with us. And if it's coming with that, that means that we can offer what they need.

In a nutshell, we are here to serve the emotion and the world that is moving ahead with something that has to be unique. So F1 will be definitely, you know, endors this this important moment of our lives to be something that we can rely on to have fun to connect and enjoy. Thank you for your attention and see you soon.