土耳其榛子:下一个开心果?探秘小众大宗商品的投资机遇 Bloomberg Podcasts 2025-08-14

开场白与坚果情结

Bloomberg Audio Studios 播客、电台新闻。

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Bloomberg Audio Studios podcasts, radio news.

Joe Wisenthal: 大家好,欢迎收听新一期的Odd Lots(Odd Lots: 彭博社旗下,关注金融市场和经济奇闻的播客节目)播客。我是乔·维森塔尔。

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Hello and welcome to another episode of the OddLotss podcast. I'm Joe Wisenthal

Tracy Alloway: 我是特蕾西·阿洛威。

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and I'm Tracy Aloway.

Joe Wisenthal: 特蕾西,你知道我以前从没吃过Nutella(Nutella: 意大利费列罗公司生产的榛子巧克力酱)吗?

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Tracy, you know I've never had Nutella before.

Tracy Alloway: 我知道。我想我们前几天还在谈论这个,我说——我是百分之百认真的,并不是想说你不好——但我真的为你从没吃过Nutella感到非常遗憾。我觉得你错过了人生中最美好的事物之一。

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I know that. I think we were talking about this the other day and I said, and I mean this 100% and I don't mean it to come off badly, but I genuinely feel really sorry for you for never having Nutella. I feel like you are missing out on one of the the best things in life.

Joe Wisenthal: 而且你知道,我也从没吃过迪拜巧克力(Dubai chocolate: 指近期在社交媒体上爆红的一种夹有开心果酱的巧克力)。

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And you know, I've never had uh the Dubai chocolate before either.

Tracy Alloway: 我知道。我的同情心又一次为你而膨胀。

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I know. Again, my sympathy for you just continues to expand.

Joe Wisenthal: 所以,大家都知道,我这个人对大多数事情都走在前沿。在坚果过敏这件事上,我也非常超前,因为现在似乎所有孩子,或者说我孩子班里一半的孩子,都有坚果过敏。但在19世纪,我真的很早就开始过敏了。

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So, as everyone knows, you know, I'm just like a real ahead of the curve guy on most things. I was really ahead of the curve on having nut allergies because now like all kids basically have nut allergies it seems like or like half the kids in any uh my kids class. But I was like really early on in the 19

Tracy Alloway: 你在坚果过敏还没流行起来的时候就已经过敏了。

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You were having nut allergies before it was cool.

Joe Wisenthal: 我在坚果过敏还没流行起来的时候就已经过敏了。我知道人们喜欢Nutella。我知道人们喜欢迪拜巧克力,或者至少有些人喜欢,或者他们至少喜欢在Instagram上发布关于它的帖子,以及所有关于开心果等等的东西。是的,但我认为它们都是好东西。

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I was having nut allergies before it was cool. I'm aware that people love Nutella. I'm aware that people love Dubai chocolate or some people do or they at least like posting about it on Instagram and all things pistachios etc. And yes, but I I I take it it's all good stuff.

Tracy Alloway: 太好吃了。天哪。嗯,我的意思是,没有什么比用勺子从罐子里挖Nutella吃更棒的了。最好再配一杯牛奶。它真的太美味了。

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It's so good. Oh my god. Um, it's I mean there is nothing better than eating Nutella out of a spoon or sorry eating Nutella out of a jar with a spoon. Preferably with a glass of milk. Like it is so good.

Joe Wisenthal: 看起来不错。

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It looks good.

Tracy Alloway: 你买巧克力吗?

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Do you buy chocolate?

Joe Wisenthal: 你吃过吗?

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Have you had it?

Tracy Alloway: 我吃过,但我没那么着迷。

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I have, but I'm not that enamored with it.

Joe Wisenthal: 有趣。我记得大约一年半前,我开始看到一些标牌,上面写着“我们有迪拜巧克力”。

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Interesting. I remember like I it was probably like a year and a half ago and I just started seeing like signs like we have the Dubai chocolate.

Tracy Alloway: 哦,它们现在无处不在。但前几天我去了我家街区的当地熟食店,柜台上就有五种不同的版本,五家不同的公司在销售。你可以买到五种不同的产品,我想那只是一种巧克力,中间夹着某种奶油开心果,如果你掰开它,在社交媒体上看起来很不错。

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Oh, they're everywhere now. But the I the other day I went to my uh the local deli on my block and they had five just on the counter. They had five different version five different companies selling it. Five different products that you could buy which I take is just some sort of you know chocolate with some sort of creamy pistachio in the middle and if you break it open it looks good on social media.

Joe Wisenthal: 差不多就是这样。我确实觉得这有点好笑,这种病毒式传播的巧克力竟然来自迪拜,一个不一定有强大糖果制作历史的地方,但它无疑已经打入了各种奢侈品市场。所以我想这就是正在发生的事情。几周前,我在彭博社查看电话会议记录时,我在看哪些公司谈论过这个,有一家大型瑞士上市公司巧克力制造商谈论了它,他们谈到,我想是一个在迪拜的女人开始制作它,然后他们称之为迪拜巧克力。总之,他们谈论了他们如何快速适应TikTok趋势等等。但我想,坚果的生意以及它是如何运作的,我们讨论得不多,也许是因为我自己的原因,你知道,我对讨论这些话题过敏。

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That's pretty much it. I do find it kind of funny that this like viral chocolate has come out of Dubai of all places which doesn't necessarily have a strong confectionary history but uh it has certainly tapped into various luxury markets. So I think that's what's going on. I was looking through uh the uh conference call transcripts uh on the Bloomberg a few weeks ago and I was looking like what companies have talked about this and there's one big Swiss publicly traded chocolateier and they talked about it and they talked about I guess it was a woman in Dubai just started making it then they called it the Dubai chocolate anyway they were talking about how fast they adapted to Tik Tok trends etc. But I guess the business of nuts and uh how it works not something that we discuss much maybe because of my own you know I'm I'm allergic to talk about these topics.

Tracy Alloway: 嗯,有一种坚果你可以吃。

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Well there is one nut that you can eat.

Joe Wisenthal: 对,杏仁。

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That's right. Almonds.

Tracy Alloway: 杏仁。但我还是有一次不小心用杏仁毒害了你。我对此感到非常抱歉。

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Almonds. And I still managed to poison you once with almonds. I feel really bad about that.

Joe Wisenthal: 是啊。那是怎么发生的?

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Yeah. How did that happen?

Tracy Alloway: 我不知道。所以,听众们,我不是故意的。我给他买了一些我们在零食那期节目里谈到的韩国坚果,它们是杏仁,所以我们以为没问题。

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I don't know. I So for listeners, I didn't do it on purpose. I bought him some of those Korean nuts that we'd been talking about in the snack food episode and they were almonds so we thought they were okay

Joe Wisenthal: 但好像掺了别的东西。我没死。

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but like laced with something else. There were I didn't die.

Tracy Alloway: 是的。所以,这总是一个优点。我没有杀死我的搭档。

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Yeah. So, that's always a plus. I didn't kill my co-host.

Joe Wisenthal: 无论如何,尽管我个人对坚果有偏见,但我作为一名致力于了解世界真相的记者,将克服这些偏见,追求新闻真相,并更多地了解所有这些业务的运作方式,包括巧克力业务和所有这些业务。仅仅因为我渴望更多地了解这个世界,即使我无法亲自品尝它的美好。我认为这是一个非常有价值的事业。我想说的一点是,从投资和商业角度来看,这真的很有趣,因为你时不时会听到人们对坚果作为一种投资感到非常兴奋。我想到的是Michael Burry(Michael Burry: 著名投资者,因预测2008年金融危机而闻名,电影《大空头》原型)十年前的例子。是的。他的整个想法是投资杏仁,因为它们需要大量的水。这基本上是在押注水资源短缺。

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Anyway, despite my own because I'm a journalist dedicated to learning about the truth about the world, I will get over my personal biases against nuts in pursuit of journalistic truth and learning more about how all these businesses work, the chocolate business and all these work, how these work, just because I I I want to learn more about the world even when I cannot partake of its goodness. Um I think that is a very worthy cause. The one thing I would say is this is really interesting from just a investment and business perspective because you have heard every once in a while people do get really excited about nuts as an investment. And the example I'm thinking of is remember Michael Bur 10 years ago. Yeah. His whole thing was invest in almonds because they're so water intensive. It's basically a play on water shortages.

Tracy Alloway: 我不认为那效果很好。所以,我有点好奇。是的,那就像是《大空头》(The Big Short: 一部关于2008年金融危机的电影,改编自Michael Lewis的同名书籍)的结尾,那个非常神秘的结局,他们说在押注美国房地产市场崩溃之后,他现在将注意力转向了杏仁。

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I don't think it worked out that well. So either I'm kind of curious. Uh yeah, that was like at the end of the big short that very cryptic ending where they're like and after betting against the collapse of the US housing market, he has now shifted his attention to almonds.

Joe Wisenthal: 不,不,不。他们说的是水。他们甚至没说杏仁。

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No, no, no. They said water. They didn't even say almonds would

Tracy Alloway: 非常奇怪。总之,

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very strange. It was Anyway,

Joe Wisenthal: 是的。通过坚果这个媒介,我们能学到什么?无论如何,我很高兴地说,我们今天有两位嘉宾,他们在坚果方面做了大量工作。我想我们在大约五年前疫情期间和他们谈过。他们对边境市场(frontier markets: 发展中国家中经济规模较小、流动性较低、风险较高但增长潜力大的市场)很感兴趣。他们走遍世界,寻找不寻常的有趣机会。他们一直在研究榛子产业,并且他们总部设在迪拜。我们将与Burton FlynnIvan Neunev对话。他们是Terteranova Capital(Terteranova Capital: 一家专注于边境市场投资的资本公司)的执行合伙人。他们在全球寻找有趣的故事。他们总部设在迪拜。Burton和Ivan,非常感谢你们再次来到Odd Lots。

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yes. What can we learn through the medium of uh of nuts? Anyway, very excited to say that we have a couple of guests today who have been doing a lot of work on nuts. someone uh a couple of guests. I think we talked to them about 5 years ago during the pandemic. Uh they're interested in frontier markets. They go all around the world looking for interesting opportunities that are off the beaten path. They've been doing some research on the hazelnut industry and they're based in Dubai. We're going to be speaking with Burton Flynn and Ivan Neunev. They are managing partners at Terteranova Capital. They scour the world for interesting stories. They're based in Dubai. Burton and Ivan, thank you so much for coming back on OddLots.

Burton Flynn: 非常感谢邀请我们。

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Thank you so much for having us.

Ivan Neunev: 是的,谢谢邀请。

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Yeah, thanks for having us.

Tracy Alloway: 我只是有一个非常简单的问题。在迪拜,它就叫巧克力吗?还是说即使在迪拜,他们也会特别说明它是迪拜巧克力?

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I just have like a really simple question. In Dubai, is it just called chocolate? Like cuz it's or do they also specify that it's Dubai chocolate even when it's in Dubai?

Burton Flynn: 嗯,你知道,最初的迪拜巧克力叫做Fix(Fix: 一种特定品牌的迪拜巧克力)。所以在迪拜有Fix巧克力,然后还有仿冒品,你知道,其他种类的巧克力。嗯,Fix巧克力,我收到它作为礼物时并不知道,大约六个月前我第一次吃到它。

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Well, you know, the the original Dubai chocolate is is called fix. Um and and so in Dubai there's fix chocolate and then there's the knockoff, you know, other kinds of chocolates. And uh the fixed chocolate, I didn't know this when I received it as a gift once actually about 6 months ago when the first time I had it.

Tracy Alloway: 嗯哼。

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Uhhuh.

Burton Flynn: 有人把它带到我家。他们给我带了五块,作为礼物,我们那周就吃完了。后来我发现这些巧克力每块要25美元。

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Somebody brought it to my house. They brought me five bars and and uh as a gift and we ate them that week and then later I found out that these bars go for like $25 a piece.

Tracy Alloway: 哦,那真是个好礼物。

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Oh, that was a good gift.

Burton Flynn: 所以我,是的,它确实是。

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So I I did Yeah, it was

Tracy Alloway: 等等,其中有多少是可可价格,有多少是开心果价格?因为我们看到这两种价格最近都上涨了。哦,嗯,我的意思是,这都是在这些价格上涨之前发生的,对吧?所以这完全是基于营销和品牌溢价的利润。

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Wait, how much of that is the um the cocoa price versus the pistachio price? Because we've seen both of those kind of go up recently. Oh, well I mean this this was before any of that went up, right? So So this is this is all just margin based on uh marketing, I think, branding.

Terteranova Capital的投资哲学

Joe Wisenthal: 那么,除了你们在迪拜之外,你们能大致告诉我们你们所做的工作吗?我们在2020年和你们谈话时已经涵盖了一些,但想必我们有很多听众没有听过那一期节目。你们两位能告诉我们你们是如何发现世界各地有趣事物的吗?

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So why don't you tell us generally speaking besides the fact that you're in Dubai actually tell us about the work that you do? We we sort of covered it in when we talked to you in 2020, but presumably we have a lot of listeners who haven't listened to that episode. Why don't both of you tell us like how you approach your work discovering new thing interesting things around the world?

Burton Flynn: 首先,我们寻找的目标是那些能在12个月内翻倍的股票。我们这样做的方式是,我们基本上寻找,你们都知道GARP投资(GARP investing: Growth at a Reasonable Price,即以合理价格买入成长股的投资策略),对吧?以合理价格买入成长股。我们不是GARP投资者。我们是以不合理价格买入成长股(Growth at an Unreasonable Price: 一种投资策略,旨在寻找被市场严重低估的、具有巨大增长潜力的公司)的投资者。我们出去寻找那些被完全误解或完全忽视的巨大盈利增长,因为我们相信,一支好的股票,它必须是一家好公司,再加上一些被基本面误解的东西。所以,我们这样做的方式是从几个不同的角度入手。其一,我们每天都在关注内部人交易(insider transactions: 公司高管、董事或大股东买卖自家公司股票的行为)。基本上是首席执行官购买自己公司的股票。我们发现这是一个非常强烈的信号。我们还寻找那些盈利有非常好的领先指标(leading indicators: 能够预测未来经济趋势或公司业绩变化的指标)的公司,并尝试监控这些指标。然后,我们还会定期联系我们见过的所有公司。到目前为止,我和Ivan总共已经见了2000多家公司。在过去六年里,我们进行了2600次会议,我们两人都参加了所有这些会议。其中大多数是与首席执行官进行的。所以,我们喜欢定期联系他们,询问正在发生的热点情况。最近的一次是特朗普关税(Trump tariffs: 指美国前总统特朗普时期对进口商品征收的关税),你知道,了解它如何影响他们的业务。所以,我们从自下而上的角度获得了全球视野。

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First of all, what we look for our objective is to find stocks that can double in 12 months. And the way that we do that is we look for basically you you guys know growth uh GARP investing, right? Growth at at a reasonable price. We are not GARP investors. Uh we are growth at an unreasonable price investors. We go out and we we look for uh really huge uh earnings growth that is being completely mis mis uh misunderstood or completely overlooked because you know what we believe that a good stock you know it has to be a good business plus something that's fundamentally misunderstood. So the the way that we do this is we approach it from se several different angles. One is that on a daily basis we're looking at insider transactions. Basically CEOs buying shares of their own companies. We find that to be a really strong signal. We also look for companies that have very good leading indicators to their earnings and and we try to monitor those. And then also periodically we like to reach out to all of the companies we've met. And at this point we uh together Ivan and I have met over 2,000 companies. We've conducted 2600 meetings in the past six years um with both of us in in all of those meetings. Most of those were with CEOs. And so, uh, we like to reach out periodically and just ask about topical situations that are happening. Uh, the most recent one was the Trump tariffs, you know, and and understand how it's affecting their business. So, we get kind of a a global view based on a a bottomup perspective.

迪拜巧克力热潮与开心果市场

Tracy Alloway: 那么,除了你的朋友给了你25块高价奢侈巧克力之外,坚果是如何进入你的视野的呢?

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So, how did nuts actually get on your radar other than, you know, a friend gave you 25 bars of overpriced luxury chocolate?

Ivan Neunev: 嗯,这是一个有趣的故事,因为我们总部设在迪拜。所以从定义上讲,我们正处于这场迪拜巧克力狂热(Dubai chocolate hysteria: 指迪拜巧克力在社交媒体上引发的巨大关注和购买热潮)的中心。你在杂货店随处可见迪拜巧克力棒。当你在线订餐时也能看到它们。你在广告牌上也能看到它们。嗯,你知道,有时你会听到十年没联系的人给你发消息,他们想要的不是问你过得怎么样,而是让你通过快递给他们寄一些迪拜巧克力。你知道,这很有趣。很多媒体都报道了迪拜巧克力现象,我想也有人声称迪拜巧克力导致了开心果的严重短缺和价格飙升,这一点值得商榷。但是有一天我们在办公室里开玩笑说,你看,开心果现在是这样一个热门的小众商品,让我们看看别的什么。榛子怎么样?因为你知道它们也用于巧克力中,甚至在迪拜巧克力的一些仿冒品中也有使用。嗯,我们查看了最近关于榛子的新闻,只是想看看榛子的情况。我们发现的实际上非常非常非常有趣。

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Well, you know, it's an interesting story because we are based in Dubai. So just by definition we are right in the center of this Dubai chocolate hysteria. Like you see Dubai chocolate bars everywhere in the grocery stores. Then you see them when you order food online. You see them on the billboards and uh you know sometimes you hear from people that haven't been in touch for like 10 years and then they message you and all they want is not not not actually even ask how are you doing but they just want you to ship some Dubai chocolate to them by some express uh you know courier delivery. And you know it it's fun. A lot of media has written about um the Dubai chocolate phenomenon and I think there was also a claim that uh Dubai chocolate led to some severe shortages of pistachios and skyrocketing prices of pistachios which is debatable. Um but one day we were in the office and we were just just joking around and we were saying look you know pistachios are such a kind of a hot niche commodity now let let's let's have a look at something else. What about hazelnuts? Cuz you know they're also used in chocolates and so on, even in some of the variations of the Dubai chocolate, the knockoff ones. Uh, and we checked kind of the recent news about hazelnuts just to see what's going on with the hazelnuts. And u, and what we found was actually quite, you know, it was really, really, really interesting.

Tracy Alloway: 嗯,在我们真正谈到榛子之前,我很好奇。你提到有媒体报道开心果短缺或价格飙升,然后你说这值得商榷。实际上发生了什么?你知道,我不知道。我想我们终端机上没有开心果指数,尽管我从未真正查过。

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Well, before we actually get to the hazelnuts, I'm curious. You mentioned there were these media reports of pistachio shortages or skyrocketing uh skyrocketing prices and then you said but that's debatable. What actually is happening? You know I don't know. I don't know. I don't think we have like a pistachio index on the terminal although I've never actually looked.

Joe Wisenthal: 我想它们很多来自伊朗,这可能也……

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I think a lot of them come from um Iran which might also

Tracy Alloway: 对,这可能也……但实际上,开心果市场发生了什么?到目前为止,迪拜巧克力热潮对开心果的实际贸易产生了什么影响,据你所知?

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right which might also but like actually what like how do you what is happening in the pistachio market? What has been the effect so far as you can tell from the Dubai chocolate craze to the actual trade in pistachios?

Ivan Neunev: 是的,实际上很多都与天气有关。这不仅仅是迪拜巧克力的需求,很多都与天气有关,而且天气不够有利,收成不够好。就这么简单。所以我记得有一位开心果供应链专家说,现在有很多讨论和媒体文章声称这都是关于迪拜巧克力,但实际上迪拜巧克力不使用生开心果,你知道,它是一种糊状物,而且糊状物稀释得很厉害,所以你真的不需要世界上所有的开心果来生产迪拜巧克力,但你知道,如果天气事件影响了收成,那么商品的价格当然会上涨。今年榛子也发生了类似的事情。

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Yeah, actually quite a lot has to do simply with weather. It's not only it's not only the Dubai chocolate demand uh but a lot of that has to do with the weather and just the weather was not favorable enough uh and the the crop was not good enough. So as simple as that. So because I remember there was one expert on pistachio supply chain and he was saying that basically there's now so much talk and a lot of media articles claiming that it's all about Dubai chocolate but in reality Dubai chocolate doesn't use the raw uh pistachios you know it's a paste and a paste is very very diluted so you don't really need like all the pistachios in the world to produce Dubai chocolate but you know if the weather events affect uh the crop then of course the price of the commodity will go up. And this is something that also happened uh to the hazelnuts this year.

Tracy Alloway: 所以至少对开心果来说,这是一个供应故事,而不是一个需求故事。

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So it's a supply story more than a demand story for pistachios at least.

Ivan Neunev: 可能是两者兼而有之。可能是两者兼而有之。但如果没有供应短缺,就不会有如此严重的价格上涨。

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It could be both. Could be both. But without the supply shortage, there would not be such a severe price appreciation.

土耳其榛子产业:历史与现状

Joe Wisenthal: 土耳其是如何进入榛子行业的?因为他们似乎做出了一个有意识的决定来培育这种特殊的农业类型。

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How did Turkey get into the hazelnut business? Because they seem to have made a conscious decision to actually, you know, nurse this particular type of agriculture.

Ivan Neunev: 是的,这是一个很长的故事,可以追溯到几千年前。情况是,土耳其黑海地区天生就是世界上最适合种植榛子的地区,因为榛子需要凉爽的冬天。它们还需要阳光充足温暖的春天,以及多雨的夏天,而这正是土耳其黑海地区所能提供的。它们在土耳其已经种植了几千年。所以今天,土耳其有60万农民种植榛子,土耳其有超过500万人以某种方式参与到榛子种植或贸易业务中。所以,它有着非常非常悠久的历史。它只是自然而然地发生了。那里就是榛子生长的地方。在特定年份,土耳其生产世界上大约70%的榛子。所以这个行业的集中度非常高。大约70%的榛子都产自土耳其。所以如果土耳其的榛子收成发生问题,你知道,对供应的影响可能是严重的。

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Yeah, it's it's a long story uh which goes back thousands of years and u the situation is that uh Turkish Black Sea region is naturally the best region in the world uh to grow hazelnuts because hazelnuts need a cool winter. They also need sunny warm spring and also need a rainy summer and this is exactly what the Turkish Black Sea region gives them and they've been cultivated in Turkey for thousands of years. So today there are 600,000 farmers that grow hazelnuts in Turkey and there are over 5 million people in Turkey who are in some way involved in the hazelnut farming or trading business. So it's it's a very very long history. It just came naturally. It's just where the hazelnuts grow. In a given year, Turkey produces about 70% of all the hazelnuts in the world. So the the concentration in this industry is huge. It's like 70% of all hazelnuts. So if something happens to the Turkish hazelnut crop, you know, the consequences to the supply can be severe.

榛子市场结构与投资挑战

Joe Wisenthal: 土耳其榛子市场的结构是怎样的?那60万农民的碎片化程度如何?是大型农业企业主导贸易吗?然后,交易过程是怎样的?我不知道。我猜没有榛子期货,但请告诉我们坚果如何到达加工商,然后成为成品的过程。

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What is the market structure of the Turkish hazelnut industry? How fragmented are those 600,000 farmers? Is it huge aggra businesses uh that dominate the trade? And then what is the exchange process like? I don't know. I assume there's not hazelnut futures, but talk to us about like that process by which the uh the nuts get to the processors and then f into an finished product.

Ivan Neunev: 是的,有60万农民。他们非常分散。基本上是一些手工的家庭农场,然后有一些批发商,他们在收获季节到来时从农民那里购买榛子,收获季节实际上就在下周。然后批发商可能会把他们的榛子卖给出口商,然后出口商再把它们卖到国外,或者其中一些批发商也兼作出口商。所以,基本上,如果你把土耳其的榛子产业和智利的榛子产业进行比较,那么土耳其的要传统得多。它有很多小果园,都是家族企业,还有一些独立的农场。而例如在智利,它是工业化规模的。所以,每年一次,所有这些都会整合起来。农民把他们的榛子卖给批发商,然后整个链条就开始了。它非常分散,而且你知道,土耳其整个榛子生产的质量低于世界其他一些地方,因为这不仅是历史原因,也与地形有关。它有点丘陵。很难有这样巨大的榛子种植园。这是一个悠久的传统,很难将任何创新引入土耳其的榛子种植业。

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Yeah, so there's 600,000 farmers. They're quite fragmented. It's basically some artisan mom and pop farmer shops and then there are some wholesalers uh who buy hazelnuts from the farmers uh when the harvest time comes around which is actually next week and then the wholesalers uh they might sell their hazelnuts to the exporters and then the exporters sell them abroad or some of these wholesalers they also act as exporters. So, so basically if you compare the hazelnut industry in Turkey to the one in Chile, then the Turkish one is much more old school. It's very small orchards, it's family businesses, it's some standalone farms. Uh whereas for example in in Chile, it's kind of industrial scale. So, so and then once a year this all gets consolidated. Uh the farmers sell their hazelnuts to wholesalers and then the entire kind of chain starts. It's quite fragmented and and you know the the quality of the entire hazelnut production in Turkey is lower than in some other parts of the world because also it's not only the history, it's also kind of the terrain. It's a bit hilly. Uh it's much harder to have this huge fields of hazelnut plantations. It's a long-standing tradition and it's very very hard to bring any innovation into the Turkish hazelnut farming.

Tracy Alloway: 好的。所以你有一个传统企业,它在一个新兴市场中抵制创新,这个市场非常分散,而且相当不透明,因为你无法查到榛子价格的单一基准。当你评估一项投资时,你如何处理这种小众商品的不透明性?

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Okay. So you have a traditional business that's resistant to innovation in an emerging market that is very very fragmented and also pretty untransparent because it's not like you can look up a single benchmark for hazelnut prices. How do you deal with I guess the opakeness of a niche commodity like this when you're evaluating an investment?

Burton Flynn: 嗯,这正是我们喜欢的情况,实际上就是不透明性,因为它意味着其他人很难获取信息。所以我们处理它的方式是,我们尝试寻找一手资料(primary sources: 直接的、未经加工的信息来源)。在这种情况下,我们有机会与世界上最大的榛子加工公司交谈,并基本上从他们那里了解市场情况,然后将其与我们找到的其他来源进行核实,并继续向他们提问,以了解市场情况。但是,你知道,我们可能成为世界上最好的榛子专家之一,尽管我们两个月前对它们一无所知。

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Well, this is this is exactly the kind of situation we love actually is is opakeness because it means that it's difficult for others to kind of access, you know, access the information. And so the the way we approach it is we try to find primary sources, right? And so in this in this case, we have had the opportunity to talk to the world's largest hazelnut processing company and basically understand the the market situation from them, you know, and then kind of collaborate this with other sources that we find and and you know, continue to to ask them questions to to understand the the market situation. But uh you know it it's possible that we might be the you know some of the world's best best experts on hazelnuts uh even though we didn't know anything about them two months ago.

Tracy Alloway: 那么,在定价方面,你关注什么?

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what do you look at in terms of just pricing?

Ivan Neunev: 有定价。这不是你能在彭博终端上查到的东西。所以基本上,当我们与这家榛子运营公司的首席运营官交谈时,他说,你知道,这基本上是一个通过电话叫价的价格。我的意思是,这就像是老式的交易方式。

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There is pricing. It's not something you can pull up on Bloomberg. So basically when we were talking to the the COO of of this Hazelnut operating uh operator um he said that uh you know it's it's it's basically a price that um is called on the phone. I mean it's this is like old school trading you know practices.

Burton Flynn: 没有榛子期货。几乎不可能通过任何农产品交易所交易榛子,这使得这个市场如此难以进入,以至于普通投资者很难参与其中。我的意思是,我认为参与榛子市场的唯一方式可能是通过世界上唯一一家上市的榛子加工公司,它在土耳其上市,这也不容易进入。但就榛子本身而言,看起来你只需要找到能出售榛子的一方,然后购买几袋,几吨榛子,但你还需要找到运输方式。你需要找到储存地点,然后当你想要出售时,你需要找到买家。所以这是一个非常非常难以进入的市场。

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There are no hazelnut futures. It's nearly impossible to trade hazelnuts you know through any agricultural exchanges and it makes this market so inaccessible that it's it's very hard it's very hard for a regular investor to play it. I mean, I think the only way to play the hazelnut market is probably through this only listed public uh like the only publicly listed hazelnut processing company in the world and it's listed in Turkey, which also is not so easy to access. But when it comes to hazelnuts themselves, it looks like you just need to to find the party that can sell this hazelnuts and you just buy the bags, the tones of hazelnuts, but you also need to find a transportation. You need to find the storage and then then you need to find a buyer when you want to sell. So it's a it's a very very difficult one to access.

榛子生产的机械化与全球布局

Joe Wisenthal: 我对榛子种植中没有太多生产力提升这个想法很感兴趣。我有点着迷于不同商品在生产中固有的机械化程度差异。对吧?所以,你知道,你可以在美国种植有竞争力的价格的小麦,在俄罗斯种植有竞争力的价格的小麦,在巴西种植有竞争力的价格的小麦或玉米,所有这些都是因为劳动投入很少。你有一台联合收割机在巨大的田地里工作。然后你还有其他商品,它们本质上是劳动密集型的,因为不容易自动化。你走遍世界各地,去过各种边境市场,你看到了哪些商品在生产力提升方面有潜力,哪些没有?

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something I'm interested in, you know, this idea of there not having been much productivity gains in the actual farming of hazelnuts. And I'm sort of fascinated by the degree to which different commodities inherently lend themselves to varying levels of mechanization in production. Right? And so, you know, you could have competitively priced wheat in that's grown in America, competitively priced wheat that's grown in Russia, competitively priced wheat or corn that's grown in Brazil, all because there's very little labor involved. You have like one one uh combine out there on a giant field. And then you have other commodities that are inherently labor intensive because not so easy to automate. What have you seen you know as you've gone around the world to frontier various frontier markets the sort of range by which some commodities lend themselves to productivity gains and some don't.

Ivan Neunev: 你知道,例如在这个榛子行业,我们可以看看我们讨论过的土耳其,它是手工生产的。

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You know for example in this hazeland industry right we can look at Turkey which we discussed it's artisanal

Burton Flynn: 然后我们可以看看像智利这样的地方。所以从本质上讲,智利不一定是种植榛子的最佳地点,因为它没有足够的水分。然而,如果你设法提供足够的灌溉,那么你就能解决这个问题。所以在智利,例如,你可以以比土耳其高得多的产量种植榛子。你可以拥有巨大的榛子种植园。你提供灌溉,然后每公顷土地的榛子产量可能比土耳其多五六倍。而这一切都是在过去几年里开始发生的。嗯,预测是智利将在大约7到10年内成为世界第二大榛子生产国,年产量达到20万吨,这与土耳其每年80万吨的供应能力相比仍然相当小,你知道,这只是强调了土耳其市场对榛子业务的巨大重要性。

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and then we can look at something like Chile. So by nature, Chile is not necessarily the best place for growing hazelnuts because it doesn't have enough moisture. However, if you manage to provide enough irrigation, then you solve that issue. So in Chile for example, uh you can grow hazelnuts with a much much higher yield uh than in Turkey. You can have huge plantations of hazelnuts. you provide irrigation and then you can get probably five six times more hazelnuts per hectare of land than in Turkey. And this is all this is something that started happening in the last several years. Uh and um the projection is that Chile will become the number two producer of hazelnuts in the world in about 7 to 10 years with a production capacity of 200,000 tons a year which still compared to the Turkish supply capacity of 800,000 tons a year is quite small you know and and this just um kind of uh underlines the the sheer importance of the Turkish market for hazelnut business.

Tracy Alloway: 嗯,你知道智利为什么决定投入榛子种植吗?我只是很好奇他们是如何做出这些决定的,因为,你知道,它不一定是一种完全自然的作物。正如你所指出的,智利没有那么多降雨,所以他们必须做些什么来促进这个行业。他们为什么特别选择了榛子?

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Um, do you have any idea why Chile decided to go in on hazelnuts? I'm just very curious about how they make these decisions because, you know, it's not necessarily a completely natural crop. As you pointed out, Chile doesn't have, you know, that much rainfall and so they have to do something in order to foster this industry. Why did they decide on hazelnuts in particular?

Ivan Neunev: 这项倡议是自下而上发起的。例如,这家总部位于土耳其的最大的榛子加工商,他们决定在智利扩张,对吧?所以这不是智利政府的倡议。这是一种公司倡议,因为他们考察了许多不同的国家。他们考察了新西兰,那里更崎岖,会更困难。他们考察了拉丁美洲,在智利,有一种很好的农业商品种植文化,对吧?它是工业化的,可以大规模生产,他们只需要增加灌溉就可以了。另一件事是,它为他们提供了很好的多样化,对吧?因为正如我们所讨论的,土耳其发生了一场巨大的天气事件,扰乱了供应。土耳其占据了绝大多数的产量。所以对他们来说,在完全不同的半球,在不同的条件下拥有作物,提供了某种多样化。

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The initiative comes from um from the bottom up. So for example, this largest hazelnut processor that's based in Turkey, they decided to expand in Chile, right? So it it wasn't kind of Chilean government initiative. It was kind of the com the corporate initiative because they looked at many different countries. They looked at New Zealand uh where it's more hilly which would be more difficult. They looked at Latin America and in Chile there is this great culture of um basic of growing agricultural commodities right it's industrialized it's uh possible to make it large scale uh and they just needed to add irrigation and that would be it. The other thing is that it provides a very nice diversification for them, right? Because as we're talking about, there was a huge weather event that disrupted the supply in Turkey. Turkey is the vast vast majority of of the production. So for them to have, you know, the crop in an entire different hemisphere, um, you know, with with different conditions provides, you know, provides some sort of diversification.

2024年土耳其榛子供应危机

Joe Wisenthal: 你能告诉我们那个具体的天气事件吗?因为它似乎是你们兴趣的核心。它有多严重?是一次性的吗?其次,请给我们分析一下目前榛子市场的整体供需失衡情况。

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What do you tell us about that weather event specifically since this seems to be central to your interest? How big of a deal is it? Is it a one-off? And second of all, like give us the overall sort of supply demand imbalance that you analyze right now for the hazelnut market.

Ivan Neunev: 大约每十年,土耳其就会发生一次大霜冻。之前的霜冻发生在2004年和2014年,今年4月又发生了一次非常严重的霜冻,摧毁了土耳其所有榛子产量的三分之一。基本上在几天内,整个作物的三分之一被毁。像这样的霜冻,正如我所说,大约每十年发生一次,它们是相当一次性的,但问题是今年土耳其的春天非常温暖,所以榛子树开始发育得更早,然后当霜冻发生时,它们面临着巨大的风险,并遭受了非常严重的损害。现在这是一件事。所以霜冻摧毁了土耳其榛子作物的三分之一。第二件事是,还有一种小生物,叫做褐斑臭虫(marmorated brown stink bug: 一种入侵性害虫,会损害农作物),它在2017年才在土耳其定居,但它已经变得如此普遍,以至于在特定年份,它可以摧毁土耳其整个榛子作物的10%到20%。所以我们阅读了一些关于它的学术研究。这很令人着迷。所以在霜冻之外,你还有臭虫。但这还不是全部。然后还有高温。今年土耳其西部黑海地区,夏季是过去65年来最糟糕的夏天。最热,最干燥的夏天。嗯,这意味着什么?这意味着那些在霜冻中幸存下来、在臭虫中幸存下来的榛子,它们将无法像应有的那样良好发育,因为它们需要水分。坚果仁需要水分。但如果没有水分,没有水,在这种巨大干燥炎热的天气下,它们会受损。它们会发育不良。有些根本不会发育。所以,给你一些数字,今年土耳其带壳榛子的预期产量是76.8万吨。现在,在霜冻、臭虫影响和高温之后,土耳其农业部现在估计今年的产量约为45万至46万吨,这比预期供应量低约40%。这是带壳榛子。现在回到高温,如果你看榛子仁,那么榛子仁受到的影响会更大。所以去年,例如,产量,即果仁重量与整个榛子重量的比例,是48%。今年会低得多。所以今年实际的榛子仁,这才是重要的,可能会短缺约45%到50%。所以今年整个土耳其作物可能会减少45%到50%,这意味着全球榛子作物可能会减少35%。

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Every about 10 years, uh there's a big frost that happens in Turkey. So the previous ones happened in 2004 and 2014 and this year there was a very very major frost in April which destroyed onethird of all Turkish hazelnuts. Basically in a few days one third of the entire crop was destroyed and uh frost like this as I said they happen once every 10 years they are quite oneoff but the thing is that this year Turkey had a very very warm spring so the hazelnut trees started developing much earlier and then when the frost happened they were exposed to this huge risk and they got damaged really badly. Now this is one thing. So the frost destroyed onethird of the Turkish hazelnut crop. The second thing is there's another kind of small little creature uh named the marmmorated brown the brown marmmorated stink bug which only settled in Turkey in 2017 but it has become so widespread that in a given year it can destroy from 10 to 20% of the entire hazelnut crop in Turkey. So we read some academic research about it. It was fascinating. So on top of the frost, you also have the stinking bug. But then that's not the entire story. Then there's also the heat. And in the western Black Sea region in Turkey this year, the summer was the worst summer in the last 65 years. The hottest, the driest summer. And um what does it mean? It means that the hazelnuts that did survive the frost, that did survive the stink bug, they will not develop as well as they should have because they need moisture. The nuts, the kernels, they need the moisture. But without the moisture, without the water, with this huge like dry hot weather, they will be damaged. They will be underdeveloped. Some of them won't develop at all at all. So just to give you some numbers, so the expectation for this year's crop was 768,000 tons of inshell hazelnuts in Turkey. Now after the frost, after the stink bug impact, and after the heat, the Ministry of Agriculture in Turkey now estimates this year's crop to be at around 450 460,000 tons, which is about 40% lower supply than expected. This is for the inshell hazelnuts. Now kind of going back to this heat uh if you look at the kernels then the kernels will be impacted even more. So last year for example the yield which is measured as the proportion of the weight of the kernel to the weight to the weight of the entire hazelnut was 48%. This year it will be much lower. So the actual hazelnut kernels which is what's important will probably be in shortage by about 45 up to 50% this year. So now the entire Turkish crop might suffer by 45 50% this year which means the entire global crop of hazelnuts might suffer by 35%.

Ivan Neunev: 土耳其榛子仁的出口需求是32万吨,国内使用需求是7万吨。所以总共是39万吨榛子仁。这是榛子仁。而今年土耳其的榛子仁产量可能只有这个数字的一半。所以我们基本上看到的是供应量将是需求量的一半。

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And the demand the demand for Turkish hazelnuts is 320,000 tons for the export and 70,000 tons for the domestic use. So 390,000 tons of kernels. This is kernels. And the production of kernels this year in Turkey will probably be half that. So we're looking basically at a supply which will be half of the demand.

Tracy Alloway: 乔,我不得不说,我对褐斑臭虫非常熟悉,不幸的是,它们也已经蔓延到新英格兰了。哦,真的吗?是的。它们在那里也是入侵物种。在冬天,它们特别喜欢爬进老房子里。

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Joe, I have to say that I am unfortunately very familiar with marmorated brown stink bugs because they've made their way to New England, too. Oh, really? Yeah. They're invasive there, too. And in the winter, they really like to crawl into old houses and just

Joe Wisenthal: 而且它们真的很臭。嗯。

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And they really smell. Huh.

Tracy Alloway: 如果你吓到它们,它们就会发臭。好的。

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They if you scare them, they smell. Okay.

Joe Wisenthal: 或者如果你杀了它们。

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Or if you kill them.

Tracy Alloway: 嗯,它们只是到处飞,制造很多噪音。无论如何,好的。关于这项特定的投资,我不太明白的是,我理解榛子可能存在短缺,这可能导致批发价格上涨,但这实际上如何转化为榛子加工商更高的价格或利润呢?我假设他们必须支付更高的批发价格,然后也许他们可以在零售端收取更高的价格,但这并不能保证利润率会上升,对吧?

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Um and they just sort of fly around and make a lot of noise. Anyway, okay. The thing I don't quite get about this particular investment, I guess I I understand there's a shortage, a potential shortage of hazelnuts, and that could translate into higher wholesale prices, but how does that actually feed into higher prices or profits for the hazelnut processor, who I assume, you know, has to pay the higher prices on the wholesale end, and then maybe they can charge higher prices for it at the retail end, but you know, it's not guaranteed that that margins going to go up?

处理器如何从短缺中获利

Burton Flynn: 嗯,首先,他们有一些库存,这是他们在上个季度建立起来的。而且,加工商会运用数学模型和天气模式预测模型来管理他们的库存。所以今年冬天非常温暖,春天来得早,他们就知道如果发生某种霜冻,即使不是严重的霜冻,因为榛子已经发育得相当大了,所以如果发生什么,损害将是严重的。所以他们设法增加了库存,对吧?这是一点。市场价格当然会上涨很多。我们查看了2004年和2014年的霜冻情况。榛子价格从霜冻前到大约一年后上涨了三倍半到四倍。对吧?所以如果你有库存,并且你持有它,然后你稍后出售,你就会获得一些利润。而且,即使你从农民那里购买,当世界范围内榛子短缺时,你也可以要求更高的利润,买家将不得不支付,因为他们别无选择。

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Well, first of all, they have some inventory uh which they have built over the past season and the thing is the processor applies mathematical models and weather weather pattern prediction models to uh manage their inventories. So this year when there was a very very warm winter and early spring, they knew that if some kind of frost happens, it doesn't have to be a severe frost because the hazelnuts already developed quite a bit. So if something happens, then the damage will be severe. So they managed to increase their inventory, right? This is one thing. The price in the market of course will go up a lot. We looked at the previous frosts in 2004 and 2014. So the prices for hazelnuts went up about three and a half 4x from just before the frost to about one year later. Right? So if you have inventory and if you hold on to it and then you kind of sell it later, you make some profits. But also uh even when you buy from the farmers and when there's this shortage of hazelnuts in in the world you can kind of command higher margin and the buyers will have to pay it you know because they have no other option.

Ivan Neunev: 他们第一季度财务报告中报告的库存为1.64亿美元,这大约是他们市值的三分之一(one third: 约占总量的33.3%)。嗯,这还是在价格上涨之前。

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The inventory uh reported on their Q1 financial report was $164 million which is I think something like a third of of their market cap. Um and that's you know that's before the increase in in prices.

榛子的长期需求与大宗商品投资趋势

Joe Wisenthal: 榛子的结构性需求故事是怎样的?所以,我们知道,在开心果问题上,无论是需求驱动价格还是供应驱动价格,我们都知道需求一直在蓬勃发展。也许迪拜巧克力的趋势会在某个时候消退。但我们不知道,但对于榛子,长期结构性需求前景是怎样的?因为我们已经有了榛子巧克力。

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What is the structural demand story for hazelnuts? So again, we're t, you know, with the pistachio question, we know that whether whether it's the demand that's driving the price or the supply, we know that demand has been booming. Maybe the Dubai chocolate trend will fizzle out at some point. But for we don't know, but uh for hazelnuts, what is the long-term structural demand outlook look like? Because we already have hazelnut chocolate which is already

Tracy Alloway: 对,而且它已经很受欢迎了,Nutella长期以来一直是互联网和人们谈论文化的主食。它还在快速增长吗?还是已经趋于平稳?那里发生了什么?

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right and it's already been huge and Nutella has been a staple of the internet and people talking about it the culture for a long time. Is it rapidly growing still? Has it plateaued? What's happening there?

Ivan Neunev: 它没有快速增长,但仍在增长。例如,从2014年到现在,榛子的总需求增长了30%以上。所以我认为它可能每年增长2%到3%,这种增长仍然存在。所以它很慢,但它在上升。你提到了Nutella。我只想提一个非常有趣的事实(fact: 指费列罗公司每年购买全球四分之一的榛子供应)。嗯,费列罗每年购买全球榛子总供应量的四分之一。所以,你知道,一个单一的实体竟然购买了全部供应量的四分之一,这听起来真的很令人着迷。所以,我认为自2020年以来,世界上发生的一件非常有趣的事情是重叠紧急情况(overlapping emergencies: 由经济学家Isabella Weber提出的概念,指多种危机同时发生并相互影响的现象)这个概念。这是Isabella Weber(Isabella Weber: 德国经济学家,以研究通货膨胀和全球经济冲击而闻名)的术语,但这个想法是,你知道,总有一些戏剧性的事情正在发生,而且似乎总是引发某种短缺。我们在大宗商品领域无疑看到了这一点。我可以列举出一堆,你知道,相当小众的商品,它们都经历过某种供应紧张。例如可可,显然还有橙汁,乌克兰战争期间的小麦,榛子,现在也许是早些时候的开心果。你是否期望随着这些事件的增多,这些市场会变得更加金融化,或者对于像你们这样的投资者来说更容易投资?

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It's not growing rapidly but it's still growing. For example, from 2014 until now the demand for hazelnuts went up more than 30% overall. So I would say it's probably like a 2 3% a year growth which which is still there. So it's it's slow but uh it's it's going up. And you mentioned Nutella. Just wanted to mention very interesting fact. Um so Ferrerero Ferrero buys a quarter of the entire uh global hazelnut supply every year. So so it sounds really fascinating you know that one single kind of entity just buys the quarter of the entire supply. So, one of the really interesting things I think that's been happening in the world certainly since 2020 is this idea of overlapping emergencies. That's Isabella Vber's term, but this idea that, you know, something dramatic always seems to be going on and it always seems to be sparking some sort of shortage. And we've certainly seen that in the world of commodities. And I can rattle off a bunch of, you know, pretty like niche ones that have had some sort of supply squeeze. So cocoa, obviously, orange juice, wheat during Ukraine, Russia, hazelnuts, now maybe pistachios earlier. Would you expect as more of these happen to for those markets to become maybe more financialized or maybe more easy for investors such as yourselves to invest in?

Burton Flynn: 嗯,我不知道它是否会变得更容易投资,但我认为这类事件创造了巨大的机会。你知道你提到了可可。嗯,可可真的很有趣,因为这实际上是我们去年研究过的一个东西,我们发现了一支股票,它是你唯一可以参与可可市场的股票之一,它在马来西亚上市,你知道,它没有巨大的流动性,但它有足够的流动性。嗯,我们去年注意到,当然,发生了一次天气事件,导致可可供应下降了大约14%。这是因为西非生产了全球可可供应的70%。你知道,我们开始寻找可可的潜在投资机会。当我们找到我们关注的这支股票时,它已经上涨了。但我们所做的是,我们创建了一个案例研究,以了解这种时机是如何运作的。我们发现实际上可可价格在股价上涨前几个月就已经上涨了。所以,这又是另一个案例,一家不为人知的公司,即使存在明显的投资机会,人们也没有真正关注它。我们注意到的关于这家公司的另一个非常有趣的事情是,我们查看了内部人购买披露,首席执行官和管理层在天气事件和全球可可供应情况发展期间,疯狂地购买股票。所以我不太确定是否能提供更好的投资渠道,但我认为这类全球事件,你知道,如果你做足功课,可以提供巨大的机会。

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Well, I I don't know about um it making it easier to invest in, but I think that these kinds of events create huge opportunities. you know that you you mentioned Coco. Um, Coco's really interesting because uh this is actually something that we studied last year and we came across a a stock uh which is one of the only stocks that you can sort of play Coco and it's it's um listed in Malaysia and it's you know it doesn't have massive liquidity but it has it has sufficient liquidity and uh we we had noticed last year of course there was a weather event that caused the cocoa you know cocoa supply to to drop by about 14% you This is because in West Africa they they produce 70% of of the global cocoa supply. You know, we we started looking at potential plays on on cocoa. By the time we found this stock that we looked at, uh it it had already played out. But what we did was we created a case study to understand kind of how how this timing worked out. What we found is actually that the cocoa prices um increased several months before the stock price had increased. So again, it's it's another case of kind of an obscure company that u that people weren't really watching even though there's there's sort of an obvious play. The other really interesting thing that we noticed about this company is we looked at the insider buying disclosures and the CEO and and the the management were buying like crazy. The the the stock leading up to or you know kind of as as the weather event um and the the glo cocoa supply situation was was developing. So I I'm not sure about uh you know providing better access but I think that these sorts of uh global events you know can provide really huge opportunities if you you know if you kind of do the work right

Joe Wisenthal: 但对于可可,我的意思是,你可以直接去买期货,对吧?或者我想现在甚至有可可ETF,为什么不直接那样做呢?那是因为你的专长是单一股票业务,还是你不想成为一个大宗商品交易者?

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but for Coco I mean you could just go out and buy a future right or I think there's even a Coco ETF now why not just do that is that because your expertise is sort of in single stock businesses or you don't want to become a commodity player and

Burton Flynn: 我们不是自上而下的投资者,我们是非常自下而上的投资者。所以,当发生这样的事情时,当然你可以利用可可价格本身的趋势,但这显然也取决于市场动态。我们发现,在二阶效应(second order: 指间接的、次生的影响或机会,而非直接的市场趋势)中存在更大的机会,也就是说,一家可可公司将从这些价格中受益。他们的盈利,但盈利滞后一个季度、两个季度,而当他们开始产生盈利时,股票才会真正得到回报,至少在这些市场中是这样,你知道,这就是为什么我们认为这是一种比仅仅追随期货价格趋势更有趣的投资方式。

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we're we're not top down investors we're very much bottomup investors And so you know so so when something like this is happening of course you can play the trend of the you know the the cocoa price itself but that you know that's obviously going to also depend on kind of the market dynamics. What we find is that there's bigger opportunities in in sort of a second order which is you know a a cocoa company that's going to benefit you know from these prices. their their earnings, but the earnings lag, you know, a quarter, two quarters, and this the stock really gets rewarded when, you know, when they start producing the earnings, uh, at least in in these sorts of markets, you know, that's why we see this as as a more interesting way to play it than than just writing the, you know, the trend of the the futures prices.

边境市场的投资者关系

Joe Wisenthal: 你能谈谈你提到的在马来西亚找到一家随机的可可公司,以及你必须做的尽职调查工作,联系管理层吗?你能谈谈边境市场中投资者关系(IR: Investor Relations,投资者关系,指公司与投资者之间沟通和交流的活动)的现状吗?我们去一个像百事可乐这样的大型美国公司的网站,他们有一个非常完整的投资者关系页面,上面有他们的演示文稿、主要联系人的电话号码以及所有盈利报告等等。你所关注的市场中,投资者关系的质量差异有多大?

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Can you talk, you know, you mentioned finding a random cocoa company in Malaysia and the due diligence work you have to do, reaching out to management? Can you talk about the state of essentially IR uh in frontier markets? Right. We go to a website like an American big company like a Pepsi or something and they have this incredibly full IR page that has you know their presentations and the number of the uh you know the main person and all their earnings etc. How varied is the quality of IR in the markets that you look at?

Burton Flynn: 差异巨大。嗯,所以,在这种情况下,你知道,这家榛子加工商,他们的投资者关系材料基本上只有土耳其语,嗯,你知道,当然,如果你做足功课,你现在可以很容易地翻译这些东西,但是,你知道,多年来我们发现,有些公司有非常好的投资者关系实践,有些则没有,我们选择性地抓住机会,基本上教公司如何改进他们的投资者关系实践。基本上,在他们成为我们投资组合中的公司之后,我们会免费为他们提供关于投资者关系最佳实践的咨询。我们看到,一些公司非常愿意与我们合作,改进他们的投资者关系实践。嗯,其他公司则有点回避。而且,你知道,我们实际上查看了我们合作过的公司的结果。我们发现,那些愿意与我们合作的公司,在我们参与后的12个月内,股价翻倍的可能性是其他我们投资组合中股票的三倍。所以,一方面,这些建议可能非常有价值,公司现在,你知道,正在走向市场,分享他们的业务有多么出色,投资者正在了解这些。另一个,你知道,另一个解释可能是这是一个反馈循环(feedback loop: 指系统中输出结果又作为输入影响系统后续行为的机制),你知道,那些有非常好的事情要说的公司,是那些乐于走向市场并与市场交流的公司。然而,你知道,如果他们真的没有很好的事情即将发生,他们就不太愿意出去大肆宣传。

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Hugely varied. Um and uh so so in the case you know in the case of this hazelnut processor uh they only have investor relations uh materials basically in Turkish um which is you know of course you can you know if you do the work you can you can translate this stuff easily uh these days but but you know what we found over the years is that some companies have very good investor relations practices and and some don't and we've uh selectively taken opportunity to basically uh teach companies how to improve their investor relations practices. Basically, we we give them free consulting, you know, after they've become portfolio companies on on basically best practices on investor relations. What we've seen is that uh some companies have been highly willing to engage with us to improve their their investor relations practices. Uh other companies have have kind of shied away from it. And you know, we we actually looked at the the uh the results of companies that we engaged with. And we found that the companies that were willing to engage with us were three times as likely to see their stock prices double in the 12 months following our engagement than other stocks uh that we had bought in our portfolio. So, so it could be on the one hand that these recommendations are very valuable that uh companies now, you know, are going out to the market and sharing how great their their business is and and investors are are learning about that. Another, you know, another uh explanation could be that it's a feedback loop and that, you know, companies that have really great things to tell are the companies that, you know, are are happy to go out and talk to the market. Whereas, you know, if they really don't have great things coming down the pipeline, they don't really want to go out and and make a lot of noise.

Joe Wisenthal: 是的,特蕾西,我有一个朋友,这大约是20年前的事了,但他从事某种形式的边境市场投资,他认为在本质上做Burton刚才描述的事情存在一个相当大的阿尔法机会(alpha opportunity: 指通过主动投资策略获得超越市场基准的回报)。我想他曾经告诉我关于一家公司,它在老挝拥有很多加油站,诸如此类,机会在于,我可以帮助你建立投资者关系页面,因为你的财务状况真的很有吸引力,而且几乎没有人知道它们,或者即使他们想知道也无法弄清楚。

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Yeah, Tracy, I had a friend of mine, this was like 20 years ago, etc., but he was engaged in some forms of like frontier market investing, and he thought there was like a pretty big alpha opportunity in essentially doing exactly what Burton just described. I think he once told me about I don't know a chain some company that owned a lot of gas stations in Laos or something like that and the opportunities that it's like here can I just like help you build out your IR page because your financials are really compelling and almost nobody almost nobody even knows about them or could figure it out even if they wanted to.

Tracy Alloway: 成功了吗?

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Did it work?

Joe Wisenthal: 嗯,我不知道,但它看起来像一个有趣的想法。嗯,好的。所以,如果我们看看过去的2014年霜冻,过去的总统,那实际上对价格产生了多长时间的影响?或者榛子价格需要多长时间才能恢复正常?

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Uh I don't know but it see but it it seems like an interesting idea. Um, okay. So, if we look at the past uh 2014 frost, the past president, how long did that actually have an impact on prices or how long did it take for hazelnut prices to normalize?

价格波动与未来展望

Ivan Neunev: 那么,2014年发生了什么?嗯,价格在2014年3月开始上涨,就在霜冻之后,当时破坏程度变得清晰。然后它在2015年4月底、5月初达到顶峰。也就是次年。到那时,通常很清楚新一年的新收成是否会很可观。所以在那种情况下,那是一个相当好的收成,价格开始相当迅速地下降。所以,嗯,价格从2014年3月到2015年5月上涨了三倍半以上,然后在一个半月内下跌了大约50%。

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So, what happened in 2014? Uh, the price started going up in March 2014, right after the frost when the degree of destruction became clear and then it reached its peak at the end of April, early May 2015. So the following year and then by that time usually it's quite clear if the new crop of the new year will be substantial or not. So in that case it was quite a good crop and the prices started going down quite uh quickly. So uh the price went up over 3 and a halfx from March 2014 to May 2015 and then it dropped uh I would say about 50% in just one one and a half months.

Tracy Alloway: 所以我还有时间在价格大涨之前买Nutella。

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So I still have time to buy Nutella before the big price spike.

Burton Flynn: 是的,你知道当我们研究它时,首先,从霜冻发生到8月收获开始,有一个大约30%的涨幅。嗯,然后从8月到4月底,大部分价格上涨发生在那段时间。我还有一个最后一个问题,它受到我昨天看到的一条来自中国驻美国大使馆的推文的启发,他们正在谈论中国正在进行的荒漠化治理(desertification: 指土地退化,导致生产力下降,常伴随干旱和沙尘暴),本质上是将沙漠变成可耕地,我很好奇,如果这是你们正在考虑的事情,你们看到了什么。我的意思是,我们习惯于从制造业的角度谈论来自中国的颠覆,但就其自身而言,我的意思是,它有很多土地。其中大部分历史上都不可耕种。他们正在努力扭转这种局面,如果你有足够的灌溉技术和电力等,显然可以做到。当你展望榛子长期供应故事时,你提到了智利的增长。嗯,这会是一个大故事吗?这会是一个你们在市场中考虑的故事吗,无论是榛子还是普遍的中国将自己变成一个人造粮仓?

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Yeah, you know when we looked at it, so first there is like a 30% spike uh from the time of the frost uh till August when the harvest starts. Uh and then from August to late April there is kind of the the the mo most of the price increase uh happens uh in that time frame. I just have one last question and it's inspired by a tweet I saw yesterday from the Chinese embassy in the US and they're talking about um the des deesertification that they're doing in China essentially turning desert into arable land and I'm curious uh what you're seeing if that's something that you're thinking about. I mean, we're so used to talking about disruption coming from China from a manufactured standpoint, but in terms of its own, I mean, it has a lot of land. Much of it historically has not been arable. They're trying to reverse that, which you can obviously do if you have sufficient access to irrigation technology and electricity, etc. When you look out in the long-term hazelnut uh supply story, you mentioned Chile growing. uh is this is going to be a big story and more is this a story that you're thinking about in a markets whether hazelnut or general China turning itself into a a sort of a man-made bread basket

Ivan Neunev: 一切皆有可能,嗯,但这是一个非常非常长期的自上而下(top-down: 指从宏观层面出发,分析整体趋势和政策影响)的趋势,所以我们的工作是,我们是新兴市场投资者,周游世界,通过自下而上(bottom-up: 指从微观层面出发,分析具体公司或行业的基本面)的机会寻找隐藏的瑰宝。所以我的意思是,这有可能,但再次强调,这是一个非常长期的自上而下的趋势。正如我所提到的,智利在十年内可能会生产出比现在多一倍的榛子。但谁知道十年后土耳其的天气模式会发生什么变化呢?因为看起来,你知道,冬天变得更暖和,夏天有时变得更干燥更热,嗯,我认为可预测性正在变差。

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everything is possible um but it it's a very very long-term top- down trend so our job is we are emerging markets uh investors traveling the world in search of hidden gems through bottom up opportunities so I mean it's possible but again it's a very long-term top- down sort of trend. And as I mentioned, Chile might produce double the number of hazelnuts they do today uh in 10 years. But then who knows what's going to happen to the weather patterns in Turkey in 10 years because it looks like, you know, the winters are becoming warmer and the summers sometimes are becoming drier and hotter and uh I think the predictability is getting uh worse.

Joe Wisenthal: Burton和Ivan,非常感谢你们再次来到Odd Lots。我学到了很多关于榛子的知识,这是我以前不知道的。我听说它们很好吃,但我仍然不知道。但我现在必须相信你们的话,我尝不到它们,但至少我现在对它们有所了解了。

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Burton and Ivan, thank you so much for uh coming back on OddLots. I've learned a lot about uh hazelnuts, which I didn't know about. And I hear they're good, but I still don't know. But now I have to take our word for I can't taste them, but at least I know something about them now.

Ivan Neunev: 对我们来说,榛子比迪拜巧克力好吃得多。至少它更健康。

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To us, hazelnuts taste much better than Dubai chocolate. At least it's much healthier.

Joe Wisenthal: 好的。嗯,

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All right. Well,

Burton Flynn: 是的。谢谢。

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yeah. Thank you.

技术、政治与审美:农产品市场的多维考量

Tracy Alloway: 乔,我认为你对“重叠紧急情况”的提法非常恰当。我们未来会做很多关于各种小众商品的节目。

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Tracy, I think your uh invocation of overlapping emergencies is really apt. Like we're going to be doing a lot of these episodes in the future about all kinds of niche commodities over the years.

Joe Wisenthal: 确实有这种感觉。而且有一些技术解决方案,我想可以在一定程度上提供帮助。但即使在那次对话中,Burton和Ivan也在谈论,你知道,这家土耳其加工商。他们有天气技术。所以他们很早就得到了榛子提早成熟的信号,这使得它们容易受到潜在霜冻的影响。所以他们开始建立库存,然后果然,霜冻来袭,他们处于相对有利的地位。这对他们来说是好事,但这并不能扩大榛子的绝对供应量,对吧?

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It does feel like that. And there are some technological solutions that I guess can help at the margins. But even in that conversation, Burton and Ivan were talking about, you know, this Turkish processor. They have weather technology. So they had an early sign that the hazelnuts had grown, you know, big early, which made them susceptible to a potential frost. And so they started building up their inventory and then lo and behold, the frost hit and they're in a relatively good position. That's good for them, but it doesn't expand the absolute supply of hazelnuts, right?

Tracy Alloway: 是的。我觉得科技是一个非常有趣的故事。你知道,几个月前我们和萨斯喀彻温省的扁豆大王(lentil king of Saskatchewan: 指在加拿大萨斯喀彻温省从事扁豆种植和贸易的成功人士)做过一期节目,我觉得有两件不同的事情,因为任何国家的农民,正如他所指出的,总是属于政治上最受保护的阶层。政治家几乎总是觉得有义务保护农民。另一方面,就像任何其他商品一样,你知道,至少在理论上,存在真正的生产力提升的机会。如果智利在灌溉等方面更强,那么观察技术应用于种植任何作物(包括在智利,也许未来在中国)与政治愿望和传统生产商保护山坡上的小手工业农民之间的相互作用将会很有趣。

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Yeah. I feel like a tech is like a really interesting story. You know, we did that episode with the lentil king of Saskatchewan uh several months ago, and I feel like there are sort of two different things because farmers in any country, as he noted, are always going to be among the politically most protected class. Politicians feel some sort of obligation to protect farmers almost always. On the other hand, like any other good, you know, there's going to at least in theory be opportunities for genuine productivity gains. and if Chile is stronger at irrigation etc. It'll be interesting to watch the sort of like interplay between like technology that gets applied to growing anything cultivating anything including in Chile and maybe in the future in China versus the political desire and sort of legacy producers to um you know protect the the small artisan farmer on the hillside.

Joe Wisenthal: 是的,没错。这种紧张关系确实存在,而且我们看到的重叠紧急情况越多,它就越突出。

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Yeah, that's right. There is that tension and it becomes more prominent the more overlapping emergencies that we see.

Tracy Alloway: 我认为榛子的问题在于它们是棕色的,它们永远不会像开心果那样流行起来,因为它们没有那种绿色,无论是巧克力中的开心果,还是现在你经常看到的,嗯,放在羊角面包上,切碎等等。

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I think the problem for hazelnuts is that they're brown and they could it's just never going to go viral the same way because it just does not that green if the pistachio whether in chocolate or now you know you see them a lot more like um on top of a croissant shredded up etc.

Joe Wisenthal: 就像那样就是为2025年而生的,而榛子不是。另外,抱歉,但榛子巧克力已经是经典了。

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Like that's just made for 2025 in a way that a hazelnut isn't. Also, sorry, but hazelnut chocolate is already a classic.

Tracy Alloway: 不,它已经很成熟了。

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No, like it's already it's mature.

Joe Wisenthal: 也许有人能想出绿色的榛子。

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Maybe someone can come up with uh green hazelnuts.

Tracy Alloway: 是的,基因工程。

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Yeah, genetic engineering.

Joe Wisenthal: 是的。是的。

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Yeah. Yeah,

Tracy Alloway: 那将是病毒式巧克力制作的下一个前沿。基因工程坚果。

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that's the next frontier of viral chocolate making. Genetically engineered nuts,

Joe Wisenthal: 更好看的农产品。我的意思是,那真的会是关键,对吧?我毫不讽刺地说,任何拍出来好看的农产品等等都会大受欢迎。我的意思是,这就是人们喝抹茶的原因。

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better looking produce. I mean, that really is going to be the key, right? I I unironically any piece of produce that photographs well, etc. is going to be big. I mean, this is why people drink matcha.

Tracy Alloway: 注入闪粉的榛子。会发生什么?

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Glitter infused hazelnuts. What's going to happen?

Joe Wisenthal: 我们就到这里吧?

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Shall we leave it there?

Tracy Alloway: 就到这里吧。

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Let's leave it there.

Joe Wisenthal: 这是Odd Lots播客的又一期节目。我是特蕾西·阿洛威。你可以在@TracyAlloway关注我。

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This has been another episode of the All Thoughts Podcast. I'm Tracy Aloway. You can follow me at Tracy Aloway.

Tracy Alloway: 我是乔·维森塔尔。你可以在@thestalwart关注我。关注我们的制作人Carmen Rodriguez,@CarmenDashelBennett,@Dashbot和@Kalebrooks。更多Odd Lots内容,请访问bloomberg.com/odlots。

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And I'm Jill Weisenthal. You can follow me at the stalwart. Follow our producers Carmen Rodriguez at Carmen Dashel Bennett at Dashbot and Kalebrooks at Kalebrooks. For more OddLots content, go to bloomberg.com/odlots.

Joe Wisenthal: 通过每日新闻通讯和我们所有的节目。你可以在我们的Discord频道discord.gg/odlotss中24/7讨论所有这些话题。

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through the daily newsletter and all of our episodes. And you can chat about all of these topics 24/7 in our Discord, discord.gg/odlotss.

Tracy Alloway: 如果你喜欢Odd Lots,如果你喜欢我们谈论小众商品市场和空头挤压,那么请在你最喜欢的播客平台上给我们留下好评。请记住,如果你是彭博社的订阅者,你可以完全免费收听我们所有的节目。你只需要在Apple Podcast上找到彭博频道并按照那里的说明操作即可。感谢收听。

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And if you enjoy OddLots, if you like it when we talk about niche commodity markets and short squeezes, then please leave us a positive review on your favorite podcast platform. And remember, if you are a Bloomberg subscriber, you can listen to all of our episodes absolutely adree. All you need to do is find the Bloomberg channel on Apple Podcast and follow the instructions there. Thanks for listening.

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