万亿估值蒸发与巨头的财务重击
在短短一个月内,全球顶尖科技巨头的估值神话遭遇了前所未有的财务重创。SpaceX(Space Exploration Technologies: 太空探索技术公司)估值暴跌 1.2 万亿美元,特斯拉(Tesla: 电动汽车与智能能源公司)的运营利润率崩塌至 1.4%,英伟达(Nvidia: 人工智能芯片巨头)从 5 月的高点回撤了约 1 万亿美元市值,Meta(Meta Platforms: 社交网络与元宇宙巨头)的自由现金流(Free Cash Flow: 扣除营运资金及资本支出后可自由支配的现金)更是骤降 91%。即使是业绩超出所有华尔街预期的 Reddit,股价依然暴跌了 23%。亚马逊(Amazon: 电商与云计算巨头)更是发现其工程师根本无法追踪 AI 研发的具体成本。花旗集团(Citi: 跨国金融服务机构)因此宣布,占标普 500 指数近三分之一市值的“美股七巨头”(Magnificent 7: 微软、苹果、英伟达、谷歌、亚马逊、Meta、特斯拉七家科技巨头组合)作为投资概念已正式终结,因为它们在单月内累计损失了 2 万亿美元的市值。当华尔街宣告一个核心金融概念终结时,他们不会举行葬礼,只会默默地将其掩埋并假装从未在六周前写过赞美报告。这种行业的集体财务巨震并非巧合,其背后暴露了深层的结构性矛盾。
以英伟达为例,其股价从高点下跌了约 18%,在不到两个月内损失了近 1 万亿美元的市值。英伟达首席执行官黄仁勋(Jensen Huang)公开将这一跌势称为无法用基本面解释的“谜团”。然而,华尔街目前正将这个人类历史上最强大的半导体引擎当作高波动的迷因币(Memecoin: 缺乏内在价值、受投机情绪驱动的加密货币)来对待。当一家市值接近 5 万亿美元公司的创始人表示,市场与他的业务已经停止达成共识时,这释放了极其明确的危机信号。与此同时,Meta 的第二季度利润下滑了 14%,开支却飙升了 55%,其中包含 24 亿美元的诉讼费用以及 11.8 亿美元的裁员遣散费。其自由现金流从 85.5 亿美元暴跌至 7.84 亿美元,跌幅达 91%。荒谬的是,就在自由现金流暴跌的同一周,Meta 首席执行官马克·扎克伯格(Mark Zuckerberg)却在《华尔街日报》发表专栏文章,声称 AI 很快将为每个人带来个人超级智能。这无异于站在一艘正在下沉且全身湿透的快艇上,对乘客宣称自己已经完美掌握了意念水滑水技术。分析师指出,扎克伯格所表现出的盲目乐观与市场不断累积的负面情绪形成了极其强烈的反差。
在这场资本退潮中,特斯拉与 SpaceX 同样深陷泥潭。SpaceX 在 6 月 12 日以每股 135 美元的价格启动了人类历史上规模最大的 IPO,股价曾一度冲至 225.64 美元的高点。然而如今其交易价格仅为 113.50 美元左右,远低于 IPO 价格。SpaceX 自高点蒸发的 1.2 万亿美元市值,几乎等同于特斯拉的全部当前市值。特斯拉虽然在第二季度实现了创纪录的 282.4 亿美元营收和约 48 万辆的交付量,但其运营收入却下滑了 57%,自由现金流为负 10.9 亿美元。更令人瞩目的是,特斯拉报告的净利润中,有约 68.5% 仅仅是来自其持有的 SpaceX 股份的账面浮盈。这意味着并没有真金白银的流入,纯粹是马斯克旗下的一家公司在纸面上抬高了另一家公司的业绩。随着 SpaceX 股价的暴跌,下一季度这些账面收益将迅速逆转为账面亏损。投资者正逐渐意识到,马斯克的承诺并不值他们曾经支付的高昂溢价。
Original English
In the space of a single month, SpaceX lost $1.2 trillion in market capitalization. Tesla's operating margin collapsed to 1.4%. Nvidia lost roughly $1 trillion from its May peak. Meta's free cash flow dropped 91%. Reddit crashed 23% despite beating every earnings estimate. Amazon discovered its own engineers cannot track what AI costs. and Croup declared the Magnificent 7, the seven companies that accounted for roughly a third of the entire S&P 500, dead as a construct in part because they lost $2 trillion in a single month. When Wall Street declares a core financial construct dead, they don't really buy flowers and hold a funeral. They just quietly roll it up in a carpet, drop it into the river at 3:00 a.m., and just pretend they never really wrote a glowing 30page analyst report about it 6 weeks ago. Something is happening across the AI industry simultaneously, and it is not a coincidence. So today, I'm going to walk through the numbers, and there are a lot of them, so bear with me on this one. the financial structure connecting every single one of these companies to each other, the internal admission from the world's largest cloud provider that it cannot figure out what AI even costs, and whether or not this correction might actually suggest the bubble is starting to pop. Let's go through these one at a time because the scale of what's happening only becomes visible when you see it all together. First, Nvidia down approximately 18% from its May 14th record of $235.47, lost roughly $1 trillion in market value in under two months, dropped nearly 5% in a single session on July 28th amid what Yahoo Finance described as renewed worries of circular financing. Insiders sold $410.6 million in stock over three months. CEO Yansen Huang has publicly called the stocks decline a mystery he cannot reconcile with the fundamentals which is basically corporate speak for I built the most valuable semiconductor engine in human history and Wall Street is currently treating it like a volatile memecoin. Well, I wonder why Jansen the company that built the AI era is underperforming the market it created when the founder of a near 5 trillion company says the market and his business have stopped agreeing with each other. The warning could not be any clearer. Something is definitely going wrong. Next up, our favorite, Meta. Q2 profit fell 14%. Expenses up 55%. But are you ready for the big one? Here it comes. $2.4 billion in legal charges. Legal charges. $1.18 billion in severance from the big MetaMay layoffs. And free cash flow, which is the money left over after paying operating costs and capital expenditure. also legal fees dropped from $8.55 billion to $784 million. That is a 91% decline. While this was happening, Mark Zuckerberg published an op-ed in the Wall Street Journal, arguing that AI may soon deliver personal super intelligence to everyone, which is a very confident thing to announce. The same week your free cash flow drops 91%. It's kind of like standing on a sinking speedboat soaking wet, telling the passengers that you've nearly perfected telepathic waterskiing, right? E-arketer analyst Minda Smiley put it very directly, saying, "The optimistic positive tone he's striking stands in stark contrast to the negative sentiment that's building." On SpaceX, the largest IPO in human history, launched on June 12th at $135 per share. It peaked at $225.64. Now it's trading at roughly $113.50, well below its IPO price. The total market cap lost since the peak is approximately $1.2 trillion, which is almost exactly equal to the entire current market value of Tesla. SpaceX has lost a Tesla. That sentence shouldn't even be physically possible. And yet, here we are. I mean, losing an entire Fortune 500 company out of your back pocket in under 60 days is definitely some form of macroeconomic magic. I mean, there should be awards for this, or at the very least, some loss on Wall Street bets on Reddit. On the Tesla side, revenue was a record 28.24 billion, deliveries were a record 480,000 vehicles around that number, and operating income fell 57%. So, operating margin was 1.4%, free cash flow negative 1.09 09 billion capital expenditure up 142% and roughly 68.5% of Tesla's reported net income came from a paper gain on his SpaceX shares. So no cash, no actual products sold, just the stock price of one of Musk company temporarily inflating the earnings of another. Next quarter with SpaceX crashing, that paper gain of course reverses into a paper loss. record revenue, record deliveries, and somehow the company is barely breaking even. Electric summary was as follows. Here's what today really is. Investors finding out that Elon Musk's word isn't worth what they've been paying for.
流量吞噬与数据套利的黑色幽默
在当前的 AI 繁荣之下,一场关于流量劫持与商业伦理的博弈正在上演。Reddit 虽然第二季度营收增长 61% 至 1.85 亿美元,击败了华尔街的所有预期,但其股价依然暴跌了 23%,创下了 IPO 以来最惨痛的单日跌幅。其根本原因在于,首席执行官史蒂夫·霍夫曼(Steve Huffman)承认,由于谷歌(Google: 全球最大搜索引擎与技术巨头)搜索推荐机制的不稳定,导致平台流量出现巨大波动。
谷歌推出的 AI Overviews(Google AI Overviews: 谷歌搜索中直接提供 AI 生成摘要的特征功能)直接破坏了原有的流量生态。这些自动生成的 summaries 会直接在搜索页面回答用户的问题,导致用户不再需要点击进入源网站。受此影响,美国《今日美国》(USA Today)来自谷歌的推荐流量在 2025 年 6 月至 2026 年 6 月期间暴跌了近 50%,而《商业内幕》(Business Insider)的流量跌幅甚至超过了 85%。
这其中最具讽刺意味的细节在于:Reddit 在 2024 年以每年 6000 万美元的价格,将其平台上的用户数据授权给谷歌用于训练其大语言模型。谷歌用这些数据训练出了先进的 AI,并在搜索页直接使用 Reddit 的内容来回答问题,从而彻底截流了 Reddit 的访问量。Reddit 相当于以 6000 万美元一年的价格,卖掉了用来射击自己的子弹。这就像花钱请人来学习你的独家食谱,结果却发现对方在街对面开了一家使用你一模一样菜品的竞争餐馆,导致你自己的餐馆无人光顾。
Original English
Now, here we arrive at the most ridiculous one. Reddit Q2 revenue grew 61% to 185 million, beat every Wall Street estimate. The stock collapsed 23% anyway, the worst day since its IPO. And the reason for this was CEO Steve Huffman admitted that Google search referrals were choppy and traffic was more volatile later in the quarter. Google's AI overviews, you know what I'm talking about here. We've discussed this at length. Those automated summaries that answer questions before users ever click through to the actual website are eating everyone's traffic. USA Today's Google traffic fell nearly 50% between June 2025 and June 2026. Business Insiders drop over 85%. And the most poetically self-defeating detail in this entire story, Reddit licensed its data to Google in 2024 for $60 million per year so that Google could train its AI models. Google used that data to build the AI that now answers questions using Reddit's content without sending users to Reddit. Reddit literally sold the ammunition that's now being used to shoot it for $60 million a year. I'm not really even sure that there is an analogy for this because the situation is its own analogy. It's a bit like paying somebody to learn your recipe and then being surprised when they open a restaurant across the street using your own dishes.
循环融资与“庞氏”链条的泡沫隐忧
要理解这场全行业同时发生的财务大考,必须剖析连接这些公司的底层金融结构。这是一种被称为循环融资(Circular Financing: 一种公司间通过相互投资或采购来人为夸大营收和估值的金融结构)的商业游戏。其运作机制简化如下:英伟达制造驱动 AI 的芯片,微软、亚马逊、谷歌、Meta 等云计算提供商(Hyperscalers)购买这些芯片来建设数据中心;它们购买芯片的资金是基于对未来 AI 收入的预测进行融资的;而这些未来的 AI 收入又依赖于大众对 AI 产品的广泛采用。然而,目前的真实采用率并未达到预期。为了防止链条断裂,云巨头们只能继续购买更多芯片并建造更多数据中心,期望真实需求能在资金耗尽前到来。
这种模式导致资金在生态内循环打转。英伟达将芯片卖给微软,微软投资 OpenAI,OpenAI 与甲骨文(Oracle)和亚马逊签署算力合同,甲骨文通过借贷建设数据中心,软银(SoftBank)向 OpenAI 注资,OpenAI 向微软购买更多算力,微软则继续向英伟达采购芯片。每个人都在记录营收并报告增长,但这种增长本质上是由同一个循环圈内的参与者相互注资支撑的。英伟达自身甚至被报道在运作价值超过 7500 亿美元的 AI 基础设施交易,包含各种金融安排,批评者警告这在人为夸大整个行业的市场需求与估值。这无异于一种金融炼金术——你借给邻居 50 美元让他来买你的割草机,然后向外界宣称你的割草机业务正经历前所未有的有机健康增长。
这种现象在历史上有着惊人相似的先例。在 1990 年代后期的电信行业繁荣期,思科(Cisco: 网络设备巨头)、朗讯(Lucent Technologies)和北电网络(Nortel Networks)向其客户(通常是资金短缺的互联网服务商)提供了数十亿美元的贷款,用于购买它们的网络设备。当时的营收图表看起来极其完美,然而在 2000 年至 2003 年间,多达 47 家电信服务商因无法产生足够利润偿还贷款而宣告破产,设备厂商被迫计提数百亿美元的坏账。思科的股价自高点暴退了 89%,即便在接下来的 26 年里其业务利润增长了 7 倍,其股价截至 2026 年也再未恢复到 2000 年的巅峰。
尽管如今的科技巨头拥有更充足的现金流,无法将其与当年的北电等企业完全等同,但其结构性风险是一致的。正如哥伦比亚商学院的分析指出,一旦 OpenAI 的变现能力令人失望,这种负面冲击将迅速沿着硬件供应商、云服务商最终 [AI_META_START] title: "万亿狂欢的黄昏:生成式 AI 产业的金融炼金术与大清算" summary: "本文深度解析了当前生成式 AI 产业面临的财务巨震。从英伟达、Meta、亚马逊及特斯拉等巨头骤降的自由现金流,到行业内部盛行的循环融资模式,再到智能体失控运行带来的天价代币账单,揭示了 AI 繁荣背后的技术缺陷与金融泡沫风险,指出行业正从狂热走向理性的“大清算”时代。" area: "tech-engineering" category: "tech-trends" project: [] tags:
- "ai-bubble"
- "circular-financing"
- "ai-agents"
- "cost-management"
- "tech-trends"
people: [] companies_orgs:
- "SpaceX"
- "Tesla"
- "Nvidia"
- "Meta"
- "Amazon"
- "Reddit"
- "Google"
- "Microsoft"
- "OpenAI"
products_models:
- "AWS"
- "Claude"
- "Google AI Overviews"
media_books: [] [AI_META_END]
[BODY_START]
万亿估值蒸发与巨头的财务重击
在短短一个月内,全球顶尖科技巨头的估值神话遭遇了前所未有的财务重创。SpaceX(Space Exploration Technologies: 太空探索技术公司)估值暴跌 1.2 万亿美元,特斯拉(Tesla: 电动汽车与智能能源公司)的运营利润率崩塌至 1.4%,英伟达(Nvidia: 人工智能芯片巨头)从 5 月的高点回撤了约 1 万亿美元市值,Meta(Meta Platforms: 社交网络与元宇宙巨头)的自由现金流(Free Cash Flow: 扣除营运资金及资本支出后可自由支配的现金)更是骤降 91%。即使是业绩超出所有华尔街预期的 Reddit,股价依然暴跌了 23%。亚马逊(Amazon: 电商与云计算巨头)更是发现其工程师根本无法追踪 AI 研发的具体成本。花旗集团(Citi: 跨国金融服务机构)因此宣布,占标普 500 指数近三分之一市值的“美股七巨头”(Magnificent 7: 微软、苹果、英伟达、谷歌、亚马逊、Meta、特斯拉七家科技巨头组合)作为投资概念已正式终结,因为它们在单月内累计损失了 2 万亿美元的市值。当华尔街宣告一个核心金融概念终结时,他们不会举行葬礼,只会默默地将其掩埋并假装从未在六周前写过赞美报告。这种行业的集体财务巨震并非巧合,其背后暴露了深层的结构性矛盾。
以英伟达为例,其股价从高点下跌了约 18%,在不到两个月内损失了近 1 万亿美元的市值。英伟达首席执行官黄仁勋(Jensen Huang)公开将这一跌势称为无法用基本面解释的“谜团”。然而,华尔街目前正将这个人类历史上最强大的半导体引擎当作高波动的迷因币(Memecoin: 缺乏内在价值、受投机情绪驱动的加密货币)来对待。当一家市值接近 5 万亿美元公司的创始人表示,市场与他的业务已经停止达成共识时,这释放了极其明确的危机信号。与此同时,Meta 的第二季度利润下滑了 14%,开支却飙升了 55%,其中包含 24 亿美元 of 诉讼费用以及 11.8 亿美元的裁员遣散费。其自由现金流从 85.5 亿美元暴跌至 7.84 亿美元,跌幅达 91%。荒谬的是,就在自由现金流暴跌的同一周,Meta 首席执行官马克·扎克伯格(Mark Zuckerberg)却在《华尔街日报》发表专栏文章,声称 AI 很快将为每个人带来个人超级智能。这无异于站在一艘正在下沉且全身湿透的快艇上,对乘客宣称自己已经完美掌握了意念水滑水技术。分析师指出,扎克伯格所表现出的盲目乐观与市场不断累积的负面情绪形成了极其强烈的反差。
在这场资本退潮中,特斯拉与 SpaceX 同样深陷泥潭。SpaceX 在 6 月 12 日以每股 135 美元的价格启动了人类历史上规模最大的 IPO,股价曾一度冲至 225.64 美元的高点。然而如今其交易价格仅为 113.50 美元左右,远低于 IPO 价格。SpaceX 自高点蒸发的 1.2 万亿美元市值,几乎等同于特斯拉的全部当前市值。特斯拉虽然在第二季度实现了创纪录的 282.4 亿美元营收和约 48 万辆的交付量,但其运营收入却下滑了 57%,自由现金流为负 10.9 亿美元。更令人瞩目的是,特斯拉报告的净利润中,有约 68.5% 仅仅是来自其持有的 SpaceX 股份的账面浮盈。这意味着并没有真金白银的流入,纯粹是马斯克旗下的一家公司在纸面上抬高了另一家公司的业绩。随着 SpaceX 股价的暴跌,下一季度这些账面收益将迅速逆转为账面亏损。投资者正逐渐意识到,马斯克的承诺并不值他们曾经支付的高昂溢价。
Original English
In the space of a single month, SpaceX lost $1.2 trillion in market capitalization. Tesla's operating margin collapsed to 1.4%. Nvidia lost roughly $1 trillion from its May peak. Meta's free cash flow dropped 91%. Reddit crashed 23% despite beating every earnings estimate. Amazon discovered its own engineers cannot track what AI costs. and Croup declared the Magnificent 7, the seven companies that accounted for roughly a third of the entire S&P 500, dead as a construct in part because they lost $2 trillion in a single month. When Wall Street declares a core financial construct dead, they don't really buy flowers and hold a funeral. They just quietly roll it up in a carpet, drop it into the river at 3:00 a.m., and just pretend they never really wrote a glowing 30page analyst report about it 6 weeks ago. Something is happening across the AI industry simultaneously, and it is not a coincidence. So today, I'm going to walk through the numbers, and there are a lot of them, so bear with me on this one. the financial structure connecting every single one of these companies to each other, the internal admission from the world's largest cloud provider that it cannot figure out what AI even costs, and whether or not this correction might actually suggest the bubble is starting to pop. Let's go through these one at a time because the scale of what's happening only becomes visible when you see it all together. First, Nvidia down approximately 18% from its May 14th record of $235.47, lost roughly $1 trillion in market value in under two months, dropped nearly 5% in a single session on July 28th amid what Yahoo Finance described as renewed worries of circular financing. Insiders sold $410.6 million in stock over three months. CEO Yansen Huang has publicly called the stocks decline a mystery he cannot reconcile with the fundamentals which is basically corporate speak for I built the most valuable semiconductor engine in human history and Wall Street is currently treating it like a volatile memecoin. Well, I wonder why Jansen the company that built the AI era is underperforming the market it created when the founder of a near 5 trillion company says the market and his business have stopped agreeing with each other. The warning could not be any clearer. Something is definitely going wrong. Next up, our favorite, Meta. Q2 profit fell 14%. Expenses up 55%. But are you ready for the big one? Here it comes. $2.4 billion in legal charges. Legal charges. $1.18 billion in severance from the big MetaMay layoffs. And free cash flow, which is the money left over after paying operating costs and capital expenditure. also legal fees dropped from $8.55 billion to $784 million. That is a 91% decline. While this was happening, Mark Zuckerberg published an op-ed in the Wall Street Journal, arguing that AI may soon deliver personal super intelligence to everyone, which is a very confident thing to announce. The same week your free cash flow drops 91%. It's kind of like standing on a sinking speedboat soaking wet, telling the passengers that you've nearly perfected telepathic waterskiing, right? E-arketer analyst Minda Smiley put it very directly, saying, "The optimistic positive tone he's striking stands in stark contrast to the negative sentiment that's building." On SpaceX, the largest IPO in human history, launched on June 12th at $135 per share. It peaked at $225.64. Now it's trading at roughly $113.50, well below its IPO price. The total market cap lost since the peak is approximately $1.2 trillion, which is almost exactly equal to the entire current market value of Tesla. SpaceX has lost a Tesla. That sentence shouldn't even be physically possible. And yet, here we are. I mean, losing an entire Fortune 500 company out of your back pocket in under 60 days is definitely some form of macroeconomic magic. I mean, there should be awards for this, or at the very least, some loss on Wall Street bets on Reddit. On the Tesla side, revenue was a record 28.24 billion, deliveries were a record 480,000 vehicles around that number, and operating income fell 57%. So, operating margin was 1.4%, free cash flow negative 1.09 09 billion capital expenditure up 142% and roughly 68.5% of Tesla's reported net income came from a paper gain on his SpaceX shares. So no cash, no actual products sold, just the stock price of one of Musk company temporarily inflating the earnings of another. Next quarter with SpaceX crashing, that paper gain of course reverses into a paper loss. record revenue, record deliveries, and somehow the company is barely breaking even. Electric summary was as follows. Here's what today really is. Investors finding out that Elon Musk's word isn't worth what they've been paying for.
流量吞噬与数据套利的黑色幽默
在当前的 AI 繁荣之下,一场关于流量劫持与商业伦理的博弈正在上演。Reddit 虽然第二季度营收增长 61% 至 1.85 亿美元,击败了华尔街的所有预期,但其股价依然暴跌了 23%,创下了 IPO 以来最惨痛的单日跌幅。其根本原因在于,首席执行官史蒂夫·霍夫曼(Steve Huffman)承认,由于谷歌(Google: 全球最大搜索引擎与技术巨头)搜索推荐机制的不稳定,导致平台流量出现巨大波动。
谷歌推出的 AI Overviews(Google AI Overviews: 谷歌搜索中直接提供 AI 生成摘要的特征功能)直接破坏了原有的流量生态。这些自动生成的 summaries 会直接在搜索页面回答用户的问题,导致用户不再需要点击进入源网站。受此影响,美国《今日美国》(USA Today)来自谷歌的推荐流量在 2025 年 6 月至 2026 年 6 月期间暴跌了近 50%,而《商业内幕》(Business Insider)的流量跌幅甚至超过了 85%。
这其中最具讽刺意味的细节在于:Reddit 在 2024 年以每年 6000 万美元的价格,将其平台上的用户数据授权给谷歌用于训练其大语言模型。谷歌用这些数据训练出了先进的 AI,并在搜索页直接使用 Reddit 的内容来回答问题,从而彻底截流了 Reddit 的访问量。Reddit 相当于以 6000 万美元一年的价格,卖掉了用来射击自己的子弹。这就像花钱请人来学习你的独家食谱,结果却发现对方在街对面开了一家使用你一模一样菜品的竞争餐馆,导致你自己的餐馆无人光顾。
Original English
Now, here we arrive at the most ridiculous one. Reddit Q2 revenue grew 61% to 185 million, beat every Wall Street estimate. The stock collapsed 23% anyway, the worst day since its IPO. And the reason for this was CEO Steve Huffman admitted that Google search referrals were choppy and traffic was more volatile later in the quarter. Google's AI overviews, you know what I'm talking about here. We've discussed this at length. Those automated summaries that answer questions before users ever click through to the actual website are eating everyone's traffic. USA Today's Google traffic fell nearly 50% between June 2025 and June 2026. Business Insiders drop over 85%. And the most poetically self-defeating detail in this entire story, Reddit licensed its data to Google in 2024 for $60 million per year so that Google could train its AI models. Google used that data to build the AI that now answers questions using Reddit's content without sending users to Reddit. Reddit literally sold the ammunition that's now being used to shoot it for $60 million a year. I'm not really even sure that there is an analogy for this because the situation is its own analogy. It's a bit like paying somebody to learn your recipe and then being surprised when they open a restaurant across the street using your own dishes.
循环融资与“庞氏”链条的泡沫隐忧
要理解这场全行业同时发生的财务大考,必须剖析连接这些公司的底层金融结构。这是一种被称为循环融资(Circular Financing: 一种公司间通过相互投资或采购来人为夸大营收和估值的金融结构)的商业游戏。其运作机制简化如下:英伟达制造驱动 AI 的芯片,微软、亚马逊、谷歌、Meta 等云计算提供商(Hyperscalers)购买这些芯片来建设数据中心;它们购买芯片的资金是基于对未来 AI 收入的预测进行融资的;而这些未来的 AI 收入又依赖于大众对 AI 产品的广泛采用。然而,目前的真实采用率并未达到预期。为了防止链条断裂,云巨头们只能继续购买更多芯片并建造更多数据中心,期望真实需求能在资金耗尽前到来。
这种模式导致资金在生态内循环打转。英伟达将芯片卖给微软,微软投资 OpenAI,OpenAI 与甲骨文(Oracle)和亚马逊签署算力合同,甲骨文通过借贷建设数据中心,软银(SoftBank)向 OpenAI 注资,OpenAI 向微软购买更多算力,微软则继续向英伟达采购芯片。每个人都在记录营收并报告增长,但这种增长本质上是由同一个循环圈内的参与者相互注资支撑的。英伟达自身甚至被报道在运作价值超过 7500 亿美元的 AI 基础设施交易,包含各种金融安排,批评者警告这在人为夸大整个行业的市场需求与估值。这无异于一种金融炼金术——你借给邻居 50 美元让他来买你的割草机,然后向外界宣称你的割草机业务正经历前所未有的有机健康增长。
这种现象在历史上有着惊人相似的先例。在 1990 年代后期的电信行业繁荣期,思科(Cisco: 网络设备巨头)、朗讯(Lucent Technologies)和北电网络(Nortel Networks)向其客户(通常是资金短缺的互联网服务商)提供了数十亿美元的贷款,用于购买它们的网络设备。当时的营收图表看起来极其完美,然而在 2000 年至 2003 年间,多达 47 家电信服务商因无法产生足够利润偿还贷款而宣告破产,设备厂商被迫计提数百亿美元的坏账。思科的股价自高点暴退了 89%,即便在接下来的 26 年里其业务利润增长了 7 倍,其股价截至 2026 年也再未恢复到 2000 年的巅峰。
尽管如今的科技巨头拥有更充足的现金流,无法将其与当年的北电等企业完全等同,但其结构性风险是一致的。正如哥伦比亚商学院的分析指出,一旦 OpenAI 的变现能力令人失望,这种负面冲击将迅速沿着硬件供应商、云服务商最终传导至英伟达的整个客户群。如果市场决定不再为无休止的数据中心建设买单,那么整个行业的重力加速度将会崩塌,导致整个星系瞬间陷入黑暗。
Original English
So the next logical question is of course why is all of this happening at the same time? And the simple answer, AI isn't making enough money is correct but also incomplete. The more interesting and more accurate answer involves a financial structure that connects every single company that we just discussed to every other one and it has a name corporate musical chairs where everyone is sitting on each other's laps also known as circular financing. The mechanics simplified are as follows. Essentially Nvidia makes the chips that power AI. The hyperscalers Microsoft, Amazon, Google Meta buy these chips to build data centers that they need. They pay for the chips using capital raised against projected future AI revenue. That AI revenue depends on customers and end users like us adopting AI products at scale. But the adoption hasn't matched the projections. So the hyperscalers buy more chips to build more capacity hoping the demand will arrive before the money runs out. NVIDIA books revenue, the hyperscalers book capital expenditure. Everyone's numbers look big, but the actual enduser demand, I'm talking real people here, real businesses paying real money for AI products that generate real returns, hasn't really scaled to fill the infrastructure being built for it. The money goes in a circle. Nvidia sells chips to Microsoft. Microsoft invests in OpenAI. Open AAI signs contracts with Oracle and Amazon. Oracle borrows to build data centers. Soft Bank funds OpenAI. OpenAI buys more compute from Microsoft. Microsoft buys more Nvidia chips. On and on it goes. Everyone books revenue from each other. Everyone reports growth, but the growth is substantially funded by other participants in the same loop. Nvidia itself is reportedly working on AI infrastructure deals potentially worth more than $750 billion, including financing arrangements that skeptics warn are artificially inflating demand and valuations across the whole industry. It's essentially financial alchemy of a sense. You lend your neighbors 50 bucks so he can buy your lawn mower, then claim your lawnmower business is experiencing unprecedented organic hypergrowth. As Jim Kramer noted on CNBC just last week, companies are putting money into money losing firms so those firms can order their trips. This has actually happened before. During the telecommunications boom of the late 1990s, equipment manufacturers like Cisco, Lucen Technologies, and Nortal Networks extended billions in loans to their own customers, cashstrapped internet service providers usually, and telecom carriers as well, so those customers could buy their networking equipment. Revenue looked incredible back then. Growth charts pointed only upward. And then between the year 2000 and 2003, 47 competitive local exchange carriers declared bankruptcy because they'd never generated enough real revenue to repay the loans. The equipment vendors were forced to write off billions. Cisco stock dropped 89% from its peak and as of 2026, 26 years later, has never recovered to its 2000 high despite growing its earnings sevenfold. I mean, imagine quadrupling your business output for a quarter of a century and then market still looks at you like you're that disgraced former child star. That number still catches me every single time. So, I had to mention it. Now, I want to be careful here. The AI circular financing structure is not identical to the telecom version. The hyperscalers today have vastly more cash and stronger underlying business than Lucent and North ever did. Microsoft, Amazon, and Google are not fly by night operations. They literally have real revenue, real products and real customers beyond AI. The comparison is more to give an illustration, not a prediction. But the structural similarity is documented, named and being discussed by serious analysts across the industry. A Colombia Business School analysis of AI circular financing warns that trouble propagates quickly through the ecosystem and that if OpenAI's monetization disappoints, the impact cascades to its hardware suppliers, cloud service providers, and ultimately to Nvidia's customer base. The risk, as Kramer put it, if the market decides it doesn't want to fund any more data centers and the companies themselves don't have the money or they don't get paid, then we've got a problem, which in my view is a very gentle way of basically saying the economic gravitational pull collapses and the entire galaxy goes dark all at once. Joke aside, because contrary to popular belief, this is a serious channel, this is actually a more complicated picture than any single YouTube video can fully capture. Truth is, of course, always complex and the contours of a $2 trillion correction involve details that would take a semester of graduate finance to fully unpack. But the broad shape is visible. A lot of money is moving in a circle or at least a recursive graph that would make Oiler proud. And the question really is whether real demand fills the circle before the music stops.
失控的计算账单与智能体的技术性吞噬
除了宏观金融圈套,微观落地层面同样面临严峻的技术性开支失控。根据《金融时报》报道,亚马逊云服务(AWS: 亚马逊旗下的云计算平台服务)的增长虽然达到了 18 个季度以来最快的 37%,但其自由现金流却因高昂的资本支出崩塌了 95%。亚马逊内部部署 Claude(Claude: 由 Anthropic 开发的先进大语言模型)智能体来执行匹配作者细节与商品目录的简单任务,原本预算极低,最终账单却飙升至 188 万美元,超支高达 860%。而且,这个失控的算法静静运行了 5 个月才被管理层发现。此外,其开发的财务审计 AI 智能体也超支了 54.1 万美元,一个财务审计智能体甚至无法审计自身的开销,展现了极强的讽刺意味。在这三个看似微小的项目中,亚马逊总共产生了 250 万美元的意外 AI 支出。
这种技术性失控的原因在于 AI 智能体与传统软件的本质架构差异。当人类程序员写出 Bug 时,传统程序会直接崩溃并弹出错误提示,修复成本极低。但当智能体(AI Agents: 能自主感知环境、进行思考并执行复杂任务的 AI 系统)任务配置错误时,它并不会崩溃,而是会以极高的效率默默重复运行。由于大多数 AI 服务商是根据代币(Tokens: 大语言模型处理和生成文本的基本单位)数量计费的,一个死循环的智能体会在毫无察觉的情况下源源不断地向你收费。这也是为何一个预算 20 万美元的项目会在 5 个月内不知受控地变成 180 万美元的账单。亚马逊的工程师在内部会议中感叹道:“在传统软件中极其廉价的错误,在引入 AI 智能体后变得灾难性地昂贵。”
这种现象在整个行业中正成为普遍现象。优步(Uber)在 4 月便消耗了其全年的云算力预算;微软因无法承受高昂的算力成本,在 6 个月后取消了大量内部开发许可证;沃尔玛开发了名为 Code Puppy 的内部助理,因员工无限度地使用代币,不得不在几个月内紧急限制使用额度;甚至有匿名公司因未设置使用上限,在单月内因 Claude 授权账单烧掉了 5 亿美元。数据表明,79% 的受访企业在过去一年中经历过 AI 成本超支。这表明当前的问题不是技术本身,而是部署 discipline(部署纪律: 针对 AI 系统的成本监控与合规使用管理)的缺失。
面对这场巨震,我们不应将其简单归结为泡沫破裂,而应称其为一场“大清算”(Reckoning: 区别于泡沫破裂,指市场进行结构性重组,优胜劣汰,挤出无节制开支的过程)。泡沫会破裂并归零,而清算则是重组。弱者会被吸收或消亡,而强者则在弱者买单的算力基础设施上生存并最终获利。技术会保留下来,但无节制的粗放开支将走向终结。
Original English
Now, we've described the circular graph, but my next question was, okay, but what's happening inside it? What does it actually look like when companies try to use this AI that they're spending trillions to build? Well, Amazon's internal metrics provide the clearest view. I did tell you they're not having an easy time either. According to the Financial Times, Amazon employees deployed one of Anthropic's Claude Sonnet models to perform a pretty menial task, matching author details with product listings on Amazon's e-commerce platform. The project was supposed to cost a fraction of what it actually ended up costing. The actual bill was 1.8 8 million, which is 860% over the allocated budget. And here's the part that should alarm anyone managing AI deployment at scale. It took 5 months for anyone to notice. 5 months of an automated algorithm, essentially running up a luxury penthouse tab on the company's credit card while everyone in management assumed it was just ordering office supplies. Of course, that was not an isolated incident. There was a second project building, and I really wish that I were making this up. A financial auditing tool ran $541,000 over budget. A financial auditing tool that couldn't audit its own finances. I mean, you really have to appreciate the profound poetic irony of building a digital accountant that immediately embarks on a half million unapproved spending spree. Right. There was also a third project, a logistics system designed to speed up deliveries, which added 134,000 in unplanned costs. together roughly $2.5 million in unplanned AI spending across just three projects. In an internal meeting, Amazon's own engineers described the situation in a phrase that I think captures the entire industry's predicament. Mistakes that used to be trivially cheap in traditional software have become catastrophically expensive when AI agents are involved. A senior employee told the Financial Times, "It's difficult to figure out how much anything related to AI costs." And this is Amazon we're talking about. This is the company that runs Amazon Web Services, the largest cloud infrastructure platform on this planet, the backbone of a significant percentage of the internet. If Amazon cannot track its own AI spending, the question is only how much worse is this everywhere else? Because other companies sure have the same problems. So why is this happening? What is going on technically? The reason is structural and is worth understanding because it explains a lot of the numbers in this video. When a human developer writes buggy code, the code crashes. An error message appears, somebody fixes it. The cost is non zero, but it is trivial. When an AI agent has a misconfigured task, it doesn't just crash, it keeps on running. And because most AI providers now bill based on tokens, which are the units of text the model processes, a misconfigured job just quietly keeps billing you. We're talking a retry loop that resends the same prompt. A job pointed at the entire product catalog instead of a sample. There is no crash. There is no error. Just an invoice that arrives a month later. That's how a $200,000 project becomes a $1.8 million project over 5 months without anyone noticing. The system did not crash. It just aggressively burned through capital with the cold, methodical efficiency of a microprocessing engine. And Amazon is not the only one discovering this. Uber's chief technology officer said back in April that Uber had already consumed its entire 2026 budget for cloud code. Its COO said the company had not yet established a clear connection between raising AI token usage and the number of useful features it actually produced. And of course these two examples are far from unique. Let me just reoff a couple of more. Microsoft canled most of its internal cloud code licenses after 6 months because the bills became untenable. This is OpenAI's biggest investor, by the way, telling its own engineers to stop using AI tools because of cost. Walmart built an internal AI assistant called Code Puppy, gave employees unlimited tokens, and had to cap usage within months after demand spiked far beyond budget projections. Axios reported that one unnamed company spent $500 million in a single month on clawed licenses because nobody had turned on a usage cap. Half a billion dollars. We're talking a single month because somebody forgot to flip a switch. There's stories like this a dime a dozen. I really don't want to bore you with a whole list, but I will refer to the academic literature very quickly who do full surveys for a proper conclusion on this one. There is a KPMG survey of 2,45 senior leaders across 20 countries that found that only 26% of organizations have realtime visibility into their AI spending. Another 22% discover costs only after the bills arrive and 29% of senior leaders admit they struggle to understand their own AI operating costs as developments scale. There is also a separate survey of 500 finance leaders across the US and the UK that found that 79% of enterprises had experienced AI cost overruns in the past year. 79%. That is a huge number. And I want to be very clear here. I am not advocating against using AI. I couldn't in good conscious as a computer scientist who uses it every day and loves what it can do. But when Microsoft cannot control AI costs, when Walmart has to ration its own tool, when a company can burn half a billion dollars in 30 days because nobody checked a settings page, this is not a technology-based problem. This is a deployment discipline problem. And the lesson is not don't use AI. The lesson is don't be the next Icorus. The sun is real. The wings are definitely real. The wax holding them together melts if you fly too close. And right now, a lot of companies are discovering the altitude at which the wax gives out. Prudence is valuable. Let's all use it. Now, I know what some of you are thinking. I can hear it forming in the comments already, and I'll just say it. It's a bubble. I will admit that the sentiment whispers like a sirens call. The numbers are staggering. The correction is visible. The circular financing structure looks like a textbook case. Everything is falling at the same time. The nifty50 precedent is ominous. If it looks like a bubble, sounds like a bubble, and loses $2 trillion like a bubble, surely it's a bubble. It's very tempting to diagnose it this way. It lets us put a nice, neat, historical bow on a $2 trillion fire. I covered this in depth in a previous video, and my position has not fundamentally changed. I understand why the word bubble appears obvious. Parts of this market may very well be exhibiting bubble conditions. Valuations have outrun earnings. Capital is circulating between companies whose growth depends on one another. Infrastructure is being built faster than proven demand can absorb it. None of that is imaginary. What I resist is treating bubble as though it settles the argument because the word collapses several different questions into one and we need more nuance. Are some AI companies grotesqually overvalued? Almost certainly. Has investment moved ahead of monetization? Clearly. Are circular financing arrangements disguising the weakness of enduser demand in some parts of the industry? Absolutely yes. But does that mean the underlying technology is fraudulent, commercially useless, or destined to disappear? That conclusion does not follow. The dotcom era was a bubble. It was also a period in which investors finance much of the infrastructure that would build the modern internet. Both statements can be true at once. The technology was real. The valuations were absurd. The investment was productive in aggregate and ruminous for many of the people who supply the capital. So perhaps the real disagreement is not over whether anything here is bubbly. It is over what precisely the bubble contains. The technology, the valuations, the financing structure, the scale of investment or the assumption that every company spending billions on AI will eventually earn those billions back. Howard Marx, founder of Oak Tree Capital Management, honestly that guy writes the best letters ever, argues that bubbles based on technological progress are actually beneficial because they excite investors into pouring in money, a good bit of which is thrown away to jumpstart a new area of opportunity. The hysteria spreads up what would otherwise be a long, slow process of development. And I think he's probably right. The dotcom bubble gave us the infrastructure for the modern internet. The railway mania of the 1840s gave Britain its rail network. The capital gets deployed. Much of it gets wasted. And the technology that survives the correction changes the world. But the wasted capital is not an abstraction. It is the retail investor who bought SpaceX at $225 and is now underwater. It is the pension fund holding Oracle bonds that may be downgraded to junk next week. It is the 8,000 Meta employees who were fired to fund AI capeex that produced a 91% decline in free cash flow. It is the Reddit communities whose content was sold to train the AI that is now replacing them. It is the Amazon engineer who deployed a $200,000 AI project that ballooned to $1.8 million while nobody was watching. The costs flow down. They always do. The technology survives, but the people who funded the correction with their jobs, their investments, their pension contributions, their content, they absorb the loss. This is why I don't like rooting for any bubble-like construct to just pop because the human cost is real. And the executives who made the decisions sail away on super yachts and write opeds about super intelligence while sipping handcrafted dirty martinis on international waters, reflecting deeply on how the struggle built their character. They would only get vodka martinis, by the way. They do not deserve the gin. Instead of calling it a bubble, let's try calling it a reckoning. Reckonings, unlike bubbles, don't pop and disappear. They restructure. The weak get absorbed or dissolved. The strong survive and eventually profit from the infrastructure the weak paid for. The technology survives, but the carelessness doesn't. and the bill for the circular financing for the catastrophic AI spending for the capacity built ahead of demand for the traffic stolen and the jobs eliminated and the trust eroded. That bill is arriving now for everyone all at the same time and it will be paid as it always is sadly disproportionately by the people who had the least say in how it was incurred. [snorts] If you want to understand how the world's greatest salesmen build a narrative that's now colliding with reality and why his fortune was cut in half in six weeks, I cover that in this video that I'm linking here on your screen. Thanks so much for watching. I'll see you in the next one.