Palo Alto Networks CEO Nikesh Arora:网络安全、AI颠覆与印度裔领导力 Norges Bank Investment Management 2025-04-09

引言:网络安全的重要性与Palo Alto Networks

大家好,我是挪威主权财富基金(Norges Bank Investment Management: 挪威央行投资管理公司,负责管理挪威政府全球养老基金)的首席执行官Nikola Tangen,今天我非常荣幸能与Palo Alto Networks的首席执行官Nikesh Arora进行一次愉快的对话。

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Hi everyone, I'm Nicolola Tangan, the CEO of the Norwegian Sovereign Wealth Fund and today I'm in really good company with Nikesh Aurora, the CEO of Palo Alto Networks.

Palo Alto Networks是网络安全领域的全球领导者,其重要性在当今时代前所未有。

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Palo Alto Networks is the world leader within cyber security which has never been more important than today.

我们持有该公司1.2%的股份,价值超过10亿美元。非常感谢Nikesh抽出时间。

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We own 1.2% of the company translating into more than $1 billion. Thank you so much Dash for taking the time.

谢谢你,Nikola。很高兴再次见到你。

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Thank you Nikolai. Lovely to see you again.

现在,我们从基础开始。你们公司是做什么的?

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Now, uh let's uh start off with the basics. What do you guys do?

这是一个好问题。随着世界的数字化,随着我们所有人采用技术,无论是在我们的智能手机上,还是公司向所有人提供应用程序,不良行为者进入公司系统或我们个人系统的可能性都在增加。

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That's a good question. Look, as the world has digitized, as we've all adopted technology, whether it's on our smartphones or as companies make applications available to everyone, um the possibilities of bad actors getting into company systems or our personal systems goes up and our job is to protect that technology infrastructure from bad actors.

因此,我们从事网络安全业务,旨在保护我们的企业客户、政府和个人免受不良行为者的攻击、入侵或胁迫。

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So we are in the business of cyber security which is to protect our enterprise customers, governments and individuals from being hacked or attacked or coerced by bad actors.

网络安全:不断扩大的攻击面与AI的挑战

现在的问题是,如今一切都已数字化,对吧?你的汽车、街灯等等。那么,整个攻击面(Attack Surface: 指一个系统或网络中所有可能被未授权访问或攻击的入口点)正在发生什么变化?

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Now the thing is that everything is digital these days right your car uh you know street lights uh so what's kind of happening with the whole attack surface.

这是一个非常好的评论,Nikola,因为你说得很对。我们称之为“攻击面”,而这个攻击面正在不断扩大。

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Well it's a great great comment Nikolai because uh you said it right. We call this the attack surface and the attack surface is expanding and I think we're not done.

我认为我们还没有结束,正如你所说,如果你在旧金山驾驶一辆Waymo(Waymo: 谷歌母公司Alphabet旗下的自动驾驶技术公司)汽车,那是你的车,但它现在完全连接到一个中央神经系统。

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And as you said you know if you drive around in San Francisco in a Whimo that's your car but the car is now fully connected to some central nervous system and if a bad actor could get their hands on that control systems to your car they can control your car.

如果一个不良行为者能够控制你的汽车的控制系统,他们就能控制你的汽车。

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And if a bad actor could get their hands on that control systems to your car they can control your car.

因此,随着我们创造越来越多的技术,越来越多的互联互通,我们也在为不良行为者创造机会,让他们介入并开始干扰或接管这个攻击面。

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So as we create more and more technology, more and more interconnectivity, we are creating the opportunity for bad actors to get involved and start to interfere or start to take over this attack surface.

所以,是的,攻击面正在从根本上爆炸式增长,并将继续爆炸式增长,这使得我们必须更快、更实时地保护这些情况变得越来越重要。

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So yes, the attack surface is fundamentally exploding but continue to explode which makes it more and more important for us to make sure that we are able to protect those situations faster and faster and faster and more real time as we can.

你们工作中最困难的部分是什么?

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What's the most difficult part of what you do?

最困难的部分是,局面被不公平地堆叠起来了。不良行为者只需要做对一次,而我们必须百分之百的时间都做对。

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The most difficult part is the the the tables are unfairly stacked. The bad actor has to be right once and we have to be right 100% of the time.

这很难做到。你们是如何做到的?

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That's hard to do. How do you do it?

通过越来越多的技术。我们都在谈论人工智能(AI: Artificial Intelligence),我相信我们也会谈到它,但我们必须能够在事情发生时识别它们。

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Uh more and more technology. You know, uh we all talk about AI and I'm sure we'll talk about it, but uh we have to be able to identify things as they're happening.

我们必须能够在干草堆里寻找那根针。而今天,随着世界上漂浮的数据量,以及我们谈到的互联互通的程度,唯一能够高效、有效地实时做到这一点的方法,就是使用相同的技术来保护我们自己免受网络威胁,就像我们用它来方便我们的生活一样。

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We have to be able to look for the needle in the haststack. And today with the amount of data that's floating around in the world, the amount of connectivity as we talked about that is going on, the only way to do it efficiently, effectively, and in real time is to use the same technology to protect ourselves against cyber threats that we are using to make our lives convenient.

人工智能如何改变了你们的工作方式?

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How has AI changed the way you work?

我认为人工智能将改变一切。

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Oh, I think AI is going to change everything.

我们几乎每周都能看到人工智能的新化身,它变得越来越智能。我将其比作拥有一个非常聪明的人为你工作,这个人不会忘记任何事情,知道世界上发生的一切,并且知道如何识别模式。

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Uh it's almost as we you know we beginning to see every week there's a net new incarnation of AI and you can see it keeps getting smarter and the way I way I sort of correlate this is like AI is like having a really smart person that you can have work for you this person doesn't forget anything this person knows everything that's ever happened in the world this person knows how to recognize patterns and what's happening is that that person is over time going to become smarter than the average employee and be able to either assist the current employees in the task and possibly take over their tasks.

随着时间的推移,这个人将变得比普通员工更聪明,能够协助现有员工完成任务,甚至可能接管他们的任务。

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And what's happening is that that person is over time going to become smarter than the average employee and be able to either assist the current employees in the task and possibly take over their tasks.

这同样适用于网络安全,对吧?如果你能拥有一个拥有无限记忆、无限模式识别能力的人,那么问题是,我能否用我的信息来训练它,使其对我们更有效、更有帮助?

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Now that also applies to cyber security, right? If you can have somebody has infinite memory, infinite pattern recognition, then the question is, can I train it with my information to make be more effective and helpful for me?

我认为这只是第一阶段。我认为第二阶段,它将拥有博士级别的大脑,能够思考意想不到的场景,从未被思考过的事情,它能够推理。

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I think that's just phase one. I think phase two, this thing's going to have a brain of a PhD where it can think of unintended scenarios, things that have never been thought about. It can reason.

所以,我认为我们正走在一条非常有趣的人工智能道路上。我们正处于非常早期的阶段。它在两方面都有好处。

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So, I think we're on to a very interesting road with AI. We're in the very early stages. uh it has benefits on both sides.

再一次,每一项技术都可以被不良行为者和良好行为者使用。希望良好行为者能胜过不良行为者,我们正在与人工智能合作,看看能否利用这些“大脑”成为更好的安全分析师,更快地解决安全问题。

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Once again, every piece of technology can be used by bad actors and good actors. Hopefully, the good actors outweigh the bad actors and we're working with AI to see if we can use those brains to become better security analysts, solve security problems faster.

你们如何确保自己拥有比他们更多的计算能力和更好的算法等等?

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How do you make sure that you have more compute than they have and better algorithms and so on.

老实说,你不需要比不良行为者拥有更多的计算能力。如果不良行为者最终拥有更多的计算能力,那我们将面临一个真正的问题,因为如果他们拥有更多计算能力,世界将变得黑暗。

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I mean, honestly, uh you don't need more compute than bad actors. the day the day bad actors end up with more comput we'll have a real problem because if they had more compute then the world is a dark place.

但我认为,即使是现有的计算能力,也可以被有效利用。不幸的是,从不良行为者的角度来看,计算能力正被用于创造一个越来越快、越来越聪明的大脑。

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But I think even with the compute that's out there uh it can be leveraged effectively unfortunately from a bad actor perspective the compute is really being used for to create a faster and faster brain a smarter and smarter brain.

一旦这个大脑存在,希望我们能找到技术和方法,将其部署在边缘设备上,比如你的手机,在许多不同的地方加以利用。

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Once the brain exists hopefully we'll find technologies and techniques where they can be deployed at the edge on your phone in many different places to be able to leverage it.

所以我认为真正的风险在于,这项技术在“黑暗面”被利用的可能性是无限的,就像它在“光明面”一样。

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So I think the real risk risk is that uh there is infinite possibility for this technology to be used in in sort of the dark side as much as it can be on the right side.

因此,我们必须确保在部署、启用和使其无处不在时,我们采取了正确的防护措施和控制系统。否则,我们将不得不面对,而且很难将“魔鬼”放回瓶子里。

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So we have to make sure as we deploy it as we enable it, as we make it more omnipresent, we do that with the right guard rails and the right control systems in place. Otherwise, we're going to have to go and it's very hard to put the genie back in the bottle.

网络威胁的演变:从个人到国家级攻击

Nikesh,谁是那些“坏人”?“黑暗面”在哪里?

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Nash, who are the bad guys? Where is the dark side?

“黑暗面”很有趣,它一直在演变。我认为15年前,那些“坏人”是坐在父母地下室里玩游戏的人,他们精通技术,通过入侵他人或证明一个观点来获得一种成就感,就像赢得一个奖杯一样。

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You know, the dark side is interesting. It's been an evolution. Uh I think 15 years ago, it was people who sat, you know, playing games in their parents' basements and who were great at technology and sort of uh hacking somebody or proving a point was a was kind of like getting a trophy.

他们会说:“看,我多聪明,我能入侵系统X、系统Y,我证明了我能做到。”但很快,随着世界变得越来越互联,它开始有了经济上的驱动。

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It's like, you know, look, look at me. I'm so smart. I can hack into the system X, the system Y, and look, I showed that I can do it. But very quickly as the world became more and more interconnected it started getting an sort of economic legs.

人们开始说:“等等,如果我这样做,我实际上可以找到一种方法来变现,并从中获取金钱,无论是从公司还是个人那里。”我们看到了很多这样的情况。

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People said wait if I do that I can actually find a way to monetize it and find a way of getting money for it whether from the companies or individuals.

有很多勒索软件(Ransomware: 一种恶意软件,通过加密受害者文件并要求支付赎金来恢复访问)活动,很多活动是人们被恐吓,不得不与不良行为者分享经济利益。

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And we're seeing a lot of that. There's a lot of ransomware activity a lot of activity where people are are scared into sharing economics with bad actors.

我认为我们已经超越了那个阶段。我认为民族国家(Nation States: 指拥有主权和独立政府的国家)已经开始以一种强大的方式建立这种能力,因为我认为未来的战争将在数字战场和物理战场上同时进行。

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I think we're at we're past that too. I think nation states have started building that capability in a robust way because uh I think the future wars will be fought both in the digital war sort of battlefield as well as a physical battlefield.

从伤亡角度来看,数字战场要便宜得多。如果你能更具体地谈谈国家,我认为某些国家拥有巨大的攻击能力并不是国家机密,即使是美国也拥有强大的攻击能力。

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Digital battlefield is a lot less expensive from a from a you know situation where from a casualty perspective if you were a bit more specific about the countries look I don't think it's a state secret that there are countries which have tremendous offensive capability even the US has great offensive capability.

但有些人花更多时间建立攻击能力而不是防御能力,因为他们觉得这种能力在对抗情境中会得到极好的利用。

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But there are there are people out there who spend more time building offensive capability than defensive capability because they feel that that capability would be extremely well leveraged in a adversarial situation and you know we have bad actors we We've seen groups in North Korea.

我们看到了朝鲜的团体,中国的团体,俄罗斯的团体,东欧的各个地区,中东的一些地区。所以,你有一些团体。

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We've seen groups in China. You've seen groups in Russia, various parts of Eastern Europe, some parts of the Middle East.

这并不意味着整个国家都是坏的。那里居住着一些人,因为他们可以获得资源,而且很难从信托角度对他们造成某种后果。

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So you have you have groups of people. Now that doesn't mean the whole country is bad. There are people who are resident there because they have access to resources. They have there's hard to create sort of you know some consequence from a fiduciary perspective against those.

所以他们就在那里。你们能通过他们的攻击方式识别他们吗?

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So that's where they are. Could you recognize them by the way they attack?

是的。那么,告诉我有什么不同?

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Yes. Uh so tell me what's the difference?

好的,现在我坐在Palo Alto Networks,我们看到一些红灯在闪烁,我怎么能看出是俄罗斯人而不是朝鲜人?我怎么能看出来?

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So, hey, so now I'm uh I'm uh sitting in uh in Polo Alto Networks. Uh we get some uh red lights flashing and uh how can I see that it's some Russian guys rather than some North Korean guys. What how do I how can I see that?

嗯,有一些攻击技术带有“签名”。人们为自己的工作感到自豪,他们会在工作中嵌入签名。所以你可以识别签名。

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Well, there are attack techniques which have been have sort of signatures in there. People are proud of their work. They embed signatures in their work. So, you can recognize signatures.

你可以识别出过去人们使用过的各种变体。你可以从使用的IP地址中获得一些线索。你可以看到流量来自哪里。

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You can recognize that there are variants of things that people have used in the past. you can get some sense from the IP addresses that are being used. You can see where the traffic is coming from.

所以你总能得到一些线索,但并不总是准确的,因为有办法规避这些。所以这是一种三角测量练习,介于使用的技术、使用的恶意软件、流量来源、流量规模和攻击规模之间。

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So you get some sense always not always accurate because there's ways to circumvent that. So it's a it's sort of a triangulation exercise between the technique used, the malware used, the where the traffic's coming from, the scale of the traffic, the scale of the attack.

有时你会看到只有民族国家才拥有计算能力来实施的拒绝服务攻击(DOS Attacks: Denial-of-Service Attacks,通过使目标服务器或网络资源过载,从而阻止合法用户访问)。

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Sometimes you see DOS attacks which only nation states have the compute capability to go uh exercise.

你总是可以从目标是谁、对手可能是谁来理解。你知道,当乌克兰战争开始时,乌克兰的系统受到攻击,很明显它们是被某些特定的人攻击的,对吧?你理解其中有动机。

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uh you can always understand from uh who the target is, who the adversary might be. You know, it was non it was pretty obvious when the Ukraine war started that the systems in Ukraine that were being attacked, they were being attacked by a certain set of people, right? That you understood there was motive.

所以我认为,通过三角测量动机、恶意软件技术以及地址和位置,你可以得到一个相当不错的判断。

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So I think triangulating motive, malware techniques and and addresses and location gives you a reasonably good idea.

攻击目标的类型正在改变吗?

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Is the type of targets changing?

是的,它已经改变了。这是一个很好的问题。攻击目标的类型已经从个人转向单个公司,现在我们正处于供应链(Supply Chain: 供应链,指产品从原材料到最终消费者手中的整个过程)的世界。

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Uh it has. Yes, that's a great question. the type of targets have migrated from individuals to individual companies and now we're in the world of supply chain and what I mean by that is you know if you want to go uh find out what an activist is doing in their email you try and attack the activist trying to get access to their username password so you can see what they're doing which would be a very targeted attack to whether it's an individual or a company but then he says then said look I'm going to need this capability for a very long time why don't I go attack the backbone of the email system.

我的意思是,如果你想知道一个活动家在他们的电子邮件中做了什么,你会尝试攻击这个活动家,试图获取他们的用户名和密码,这样你就能看到他们在做什么。这是一种针对个人或公司的非常有针对性的攻击。

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And what I mean by that is you know if you want to go uh find out what an activist is doing in their email you try and attack the activist trying to get access to their username password so you can see what they're doing which would be a very targeted attack to whether it's an individual or a company.

但后来他说:“看,我将长期需要这种能力,为什么我不去攻击电子邮件系统的骨干呢?”一旦我进入那里,我就可以查看任何人。

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But then he says then said look I'm going to need this capability for a very long time why don't I go attack the backbone of the email system. So once I have end there, I can go look at anyone.

或者,为什么不攻击一个被1万家公司部署的硬件呢?一旦我知道如何攻破一个,我就可以随意攻破其他9999个。

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Or why don't attack a piece of hardware that is deployed by 10,000 companies once I know how to break into one, I can break into the other 9,999 at will.

所以你开始看到越来越多的供应链攻击,这有效地让不良行为者能够随着时间的推移,扩大他们的目标范围。

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So you're beginning to see a lot more supply chain attacks, which effectively allow bad actors to go amplify their their sort of, you know, targets over time where they want to go.

这有点像我们在行业内开玩笑说的,有一些团体提供“勒索软件即服务”(Ransomware as a Service: 一种商业模式,勒索软件的开发者将其恶意软件出租给其他网络犯罪分子)。

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So it's kind of like we we joke about this in the industry. Uh it's kind of like you know there's groups that do ransomware as a service.

他们会利用已知的漏洞,在成千上万的设备中驻留,并向那些出于金钱原因想要利用它的人提供这种能力。

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They'll go become resident in tens of thousands of pieces of equipment based on known vulnerabilities and offer that capability to people who want to go uh exploit it uh for their own monetary reasons.

这个行业有多少钱?

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How much money in this industry?

数十亿美元。不幸的是,它是最赚钱的行业之一,因为据上次统计,勒索软件和在线诈骗(这是另一种网络行为)之间有近180亿美元的资金流动。

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I mean billions. Billions. Look, it's it's unfortunately one of the most profitable industries out there because I think by last count there was close to $18 billion uh between ransomware and scams, online scams, which are another form of cyber sort of behavior.

挑战在于,Nikola,在这些案件中,起诉这些人非常困难,因为最终你的线索会止步于某个第三世界国家或某个遥远的国家,你没有能力跨越五个不同国家或多个大洲进行调查。

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And the challenge, Nikolai, is that in each of these cases, it's very hard to prosecute people because eventually your your lead ends up in some third world country or in some other country which is very far away and you don't have the capability to go investigate all the way across five different nations or multiple continents.

除非这些事情性质重大,否则很难起诉他们。对吧?如果有人让你将1万美元转账到非洲的一个银行账户,很难起诉并追回这笔钱。

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It's very hard to go prosecute them unless these are things of significance in nature. Right? If somebody made you transfer $10,000 to a bank account in in Africa, it's very hard to prosecute that. and reverse that.

现在,如果你受到勒索攻击,或者你将破坏关键基础设施,你将堵塞一条管道。是的,在这种情况下可以进行起诉,因为它不仅仅是金钱影响。

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Now, if you are going to get ransom attacked or you're going to bring down critical infrastructure, you're going to block a pipeline. Yes, there is prosecution that can happen in that situation because it's bigger than just monetary impact.

这是一种“天哪,有人试图在某个基础设施能力或某个公用事业能力中制造混乱”的情况。那时人们才会参与进来。但我认为,有很长的尾部效应,在这些情况下很难进行起诉。

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It's kind of oh my god, somebody's trying to, you know, so chaos in some infrastructure capability or some utility capability. That's when people do get engaged and get involved. But I think there's a very long tale where it's very hard to go prosecute these situations.

为什么基础设施项目越来越多地受到攻击?我们看到水厂、电信网络、电网等都受到了攻击。为什么黑客会攻击这些东西?

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Why are um infrastructure projects increasingly under attacks? I mean we're seeing it in water plants, telco networks, power grids and so on. Why are the hackers going after these things?

嗯,我认为首先,这更容易,因为通常这些东西大部分都拥有相对老旧的基础设施,因为它们的工作是提供电力、水和能源等。它们有时在技术上不像你希望的那样先进。

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Well, I think it's uh first of all, it's easier because typically those things are, you know, they have relatively older infrastructure for the most part because their job is to provide electricity and provide water and power etc. They're not sometimes technologically as advanced as you'd like them to be.

但我们还发现,尽管它们的基础设施老旧,为了易用性和便利性,我们正在安装一些“创可贴”系统,可以连接到这些东西。

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But what we're also discovering is despite their old infrastructure for ease of use and convenience, we're putting on sort of band-aid systems which can connect to those things.

所以,如果你能通过物联网(IoT: Internet of Things,物联网)或运营技术(Operational Technology: 运营技术,用于监控和控制物理过程的硬件和软件)连接电网的每个部分,远程管理电网会容易得多。

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So you know it's a lot easier to manage an electrical grid remotely if you can have every part of the electrical grid that is connected through some internet of things or IoT or operational technology.

但挑战在于,由于那是老旧的基础设施,所有这些工具和功能都是修补上去的,这意味着当我们修补一些东西时,不良行为者有可能通过相同的“门”进入,而你只是将一些老旧的基础设施暴露给了互联网访问。

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But the challenge is because that's older infrastructure all these tools and capabilities are patched on and that means when we patch something on there is the possibility that bad actors can get in through the same doors and you just exposed some old infrastructure to internet access.

所以从这个角度来看,A,它们很容易被攻击。B,正如我所说,当民族国家介入时,他们不仅仅寻求金钱结果。他们还在寻求如何破坏一个县、一个城市、一个州或一个国家的稳定。

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So from that perspective, a they're easy. B, as I said, when nation states get involved, they're not looking for just monetary outcomes. They're also looking to see how do you destabilize uh a county, a city, a state, or a nation.

这是他们探测和准备的方式,以防万一出现需要利用这种情况的场景。所以你看到了很多这样的情况。

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And it's kind of their way of probing and getting ready in case there is a scenario where they have to leverage that. And so you're seeing a lot of that.

在大多数情况下,除了我们最近在中东或乌克兰看到的这些东西在战争中被使用的情况外,还没有出现过这种情况。在大多数其他情况下,这是他们正在做的工作,以展示他们的实力,了解他们的技能,了解他们的能力,并为不时之需做好准备。

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Um, for the most part, as you can see, there hasn't been a situation, except for what we saw recently in the Middle East or in Ukraine where these things were used uh in the case of wars. In most other cases, this is work that they're doing to uh sort of flex their muscles, understand their skills, understand their capability, and be ready for a rainy day.

如果我从事你的工作,你最担心什么?

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If you had my job, what would you be the most worried about?

嗯,在你的业务中存在事件风险,对吧?尽管如果一切都按部就班,你会有很棒的模型来告诉你事情会如何发生。

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Uh look in your business there's event risk right uh although if everything goes down the path you have wonderful models that try and tell you how things going to happen from an event risk perspective it's very hard to model it it's very hard to be afraid of it because event risk is event risk if something's going to happen to one of your portfolio companies is going to happen if something's going to happen that impacts a certain sector of your portfolio is going to happen.

从事件风险的角度来看,很难对其建模,也很难害怕它,因为事件风险就是事件风险。如果你的某个投资组合公司会发生什么,它就会发生;如果会发生影响你投资组合某个部门的事情,它就会发生。

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From an event risk perspective it's very hard to model it it's very hard to be afraid of it because event risk is event risk if something's going to happen to one of your portfolio companies is going to happen if something's going to happen that impacts a certain sector of your portfolio is going to happen.

我认为另一方面,你可以寻找的是,我称之为“基本卫生”。你知道,通常网络安全就像水一样,它遵循阻力最小的路径。

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I think on the flip side what you can look for is uh I say basic hygiene You know typically cyber security is like water it follows the path of least resistance.

所以最脆弱的公司将面临最多的问题。因此,要求一定水平的质量,一定水平的网络安全“卫生”变得很重要。

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So the companies which are most vulnerable will be the ones which will have the most problems. So demanding a certain level of quality certain level of cyber security hygiene becomes important.

你会看到,政府有各种行政命令和法令,要求关键基础设施保持一定水平的“卫生”,因为这会影响民族国家的稳定。

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And you see that you know there are various executive orders edicts from governments where they demand that a certain level of hygiene be maintained by critical infrastructure because that can impact nation state stability.

金融服务有要求,监管机构要求大量的网络安全“卫生”和能力。联邦政府要求联邦承包商保持一定程度的“卫生”。

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There are uh financial services requirements where the regulators require tremendous amounts of you know cyber security hygiene and capability. The federal government requires a certain amount of hygiene from federal contractors.

所以,有这样的例子,人们确实要求达到那种程度的标准护理或勤勉。我认为你们至少应该关注这一点或提出同样的要求。

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So there are there are examples out there where people do require that degree of you know standard care or diligence. I think I think you guys should be at least looking at that or demanding the same.

你担心整个金融系统的“管道”吗,比如证券交易所这类东西?

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Are you worried about the whole financial system plumbing like stock exchanges that kind of thing?

看,如果我想的话,我每天都可以吓唬自己。所以我相信人性的善良。如果你环顾四周,我们还没有看到那些事情发生。

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Look, um I can scare myself every day if I want to. So I believe in the sort of you know the goodness of humanity. If you look around, we haven't seen those things.

我认为另一方面是韧性。你看,我们度过了一场大流行病,这是现代文明所见过的最大危机之一。

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And I think the flip side is the resilience as well. Look at you know we we powered through a pandemic which is one of the biggest crisis that civilization has seen in modern times.

那么我们能克服一些“管道”故障吗?当然可以。会颠簸吗?可能。这都取决于影响的程度和规模。

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So can we overcome some you know plumbing breakdown? Sure we can. Will it be choppy? Possibly. Uh it all depends on the extent and uh the the extent of the impact and the sort of the the the scale of the impact.

但我并不担心。系统中有足够的细分,有足够的断路器,我认为今天我们说,当你考虑网络安全时,要考虑网络韧性(Cyber Resilience: 网络韧性,指组织在面对网络攻击、故障或变化时,能够持续提供预期服务的能力)。

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But I I I'm not worried. There's enough segmentation, there's enough circuit breakers in the systems where I think today we say look when you think about cyber security, think about cyber resilience because the possibility that you can get attacked, hacked or brought down to your knees is reasonably high.

因为你被攻击、入侵或被击垮的可能性相当高。如果有人带着巨大的力量和计算能力出现,他们就能找到方法攻破你的“盔甲”,使你失去稳定。

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If if if somebody shows up with tremendous amounts of force and compute, they can find a way into breaking into that one in your armor and destabilize you.

问题是你的韧性如何?如果有人真的让你失去稳定,你能多快恢复?你能多快恢复你的基础设施并恢复运营?

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The question is how resilient are you? If somebody does destabilize you, how quickly can you come back up? How quickly can you bring your infrastructure back up and you can resume operations?

这正是过去几年大型公司、企业和关键系统关注的焦点。这是一件好事,因为我认为这是正确的思考方式。

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And that's kind of where the focus has been the last few years amongst large companies, enterprises, critical systems. And that's a good thing because I think that's the right way to think about it.

正确的思考方式不是说我能无限地保护自己,没有人能进入我的系统。你必须假设它会发生,当它发生时,你能多快站起来?所以,我认为这都是好事。

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The right way to think about is not that I can I can protect myself infinitely better and nobody's going to get into my system. You have to assume it's going to happen and when it happens, how quickly can you stand up? So, I think that's all goodness.

Palo Alto Networks的战略:产品、平台化与风险管理

嗯,你仍然相信人性的善良,这让我稍微有些信心,因为我真的没有想到会是这样。

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Well, I am I am slightly confident by the fact that you still believe in the goodness as humankind because I uh I hadn't really expected that to be the case. But,

但正如我所说,抱最好的希望,做最坏的打算。我们每天都在这样做。

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As I say, hope for the best and prepare for the worst. That's what we do every day.

现在,与技术领域的其他子行业相比,网络安全子行业相当分散。为什么它没有更整合?

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Now um compared to other uh sectors within technology the um cyber sub sector is uh is quite fragmented. Why is it not more consolidated?

这是一个很好的问题,我认为,如果你看看技术,那是我们七年前的论点。当我来到这里时,我们的论点是,这是一个每年2000亿美元收入的行业,而我们只有1.5%的市场份额。

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That's a great question and I think uh if you look at technology uh that was our thesis 7 years ago uh when I came here our thesis was it's about a $200 billion revenue industry annually and we were at one and a half% market share.

我们是市场上排名前三的参与者之一。所以,正如你所说,它分散在小公司中。我认为你可以追溯到,首先,记住网络安全是技术领域最新的子行业之一。

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we were one of the top three players in the market. So that's that is like you said fragmented in the small and I think you can go back and trace it first of all remember cyber security is one of the newest subsectors of technology.

对吧?1989年我上大学时,还没有“互联网连接”这种东西。所以这个行业不到30年历史。

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Right in 1989 when I went to university there's nothing called internet connectivity right so this thing is less than 30 years old.

真正的广泛连接是在过去20年才出现的,当时手机流行起来,人们开始在手机上使用应用程序,因为现在每家公司、每个企业都必须为你的银行账户或你选择的与公司或电子商务相关的活动敞开大门。

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And true widespread connectivity really came about for all consumers and mobile phones were sort of popular and people started using apps on their phones because now every company any enterprise had to open doors for your bank account or you pick your favorite activity with your company or e-commerce. So really we have seen the interconnectedness arrive in the last 20 years.

你说的好像我们很老了。

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You make it sound like we are old.

我们是。我以为我们还很年轻。

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We are. I thought we were super young.

我们不老。我们会活到150岁,对吧?随着世界上正在发生的寿命延长的事情。所以我们正处于生命的早期阶段。

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We're not old. We're going to live to 150, right? With the longevity things that are going on in the world. So we're we're like an early part of our lifetime.

但我的观点是,这个行业子行业只有20年历史。是的。那时它才开始。所以它还没有时间真正整合到某种平台中。

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But my point is this this industry subsector is 20 years old. Yeah. That's when it started. So it hasn't had time to actually consolidate in some sort of platform.

如果你看看工作流管理、客户关系管理(CRM: Customer Relationship Management,客户关系管理)或IT管理,这些东西已经存在了30、40或50年,你已经看到了平台化(Platformization: 平台化,指将多个独立产品或服务整合到一个统一平台上的战略)或我喜欢称之为将这种分散整合为更有意义的技术提供商。

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If you look at you look at workflow management, you look at CRM, you look at you know uh IT management, these things have been around 30 40 years or 50 years and you you've seen platformization or what I like to call the consolidation of this fragmentation into more meaningful sort of technology providers.

我们的论点和赌注是,随着时间的推移,网络安全也将走上同样的道路。我们很幸运,现在我们占据了大约4%到5%的市场份额,产品市场份额可能达到8%,这比1.5%要好。

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And our thesis and our bet is that over time cyber security will go the same way. We're blessed that we're now about four to 5% of the market and possibly 8% of the product market which is better than one and a half percent.

但没有理由在未来5到10年内,这个领域不会出现一个占20%市场份额的参与者。

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But there's no reason there's not a 20% player in the segment in the next 5 to 10 years.

你之前曾在Google和SoftBank工作。你从那里学到了什么,并带到了现在的公司?

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Now you previously worked with um Google and then SoftBank. What did you learn there which you have brought with you uh to the current company?

Nikola,我很幸运能在Google这样的有利位置看到互联互通和互联网的兴起。我在那里度过了10年,往返于欧洲和美国之间,我看到了世界是如何双手拥抱技术的。

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Uh Nicola I was very blessed to see the the sort of the emergence of interconnectedness and the internet from a vantage point like Google. You know, I spent 10 years there between Europe and the US and I got to see how the world sort of grabbed technology with both hands.

我认为Google之所以伟大并持续伟大的原因在于他们对产品的痴迷,对吧?

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And sort of the the thing which I think makes Google great and continues to is their obsession on product, right?

你可以看到,在我工作的时候,Google有很多产品,它们的变现能力为零,甚至可能今天也是如此,比如Google地图或Chrome浏览器。

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You can see at Google there were so many products when I worked there which had a zero zero monetization and possibly even today things like Google Maps or the Chrome browser.

但Google专注于从技术角度构建产品,以方便最终客户。我相信存在某种良性循环,让他们能够在广告业务或YouTube业务中变现。

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But Google focused on building products from a technology perspective to make it convenient for end customers and I'm sure there's some sort of a virtual circle that allows them to monetize that in their advertising business or their YouTube business.

Larry曾告诉我,我认为他是对的。Larry Page,是的,谢谢。他曾对我说:“看,如果你看看科技公司,随着时间的推移,当科技公司停止关注产品而开始关注其他事情时,它们就会消亡。”

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But uh the and then Larry told me once and uh and I think he's right Larry Asen as in one of the founders Larry Page. Yes. Thank you. Yes. He said to me once, look, if you look at technology companies over time, technology companies die when they stop focusing on product and start focusing on other things.

这是真的。如果你看看科技史,战场上散落着那些目光偏离产品的公司。他对此非常痴迷。我把这个理念带到了这里。

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And that's true. If you look at the history of technology, there is there is sort of the the battlefield is littered with companies who whose eye was off the product. And that's what he was very obsessed about. I brought that here.

我说,看,Palo Alto要想长期取胜,唯一的办法就是我们的产品是市场上最好的,客户依赖我们的产品。所以我们带来了很多产品纪律。

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I said look for us to win in the long term at Po Alto the only way we are going to win is if our products are the best in the market and the customers rely on our products. So we brought a lot of product discipline.

我们不得不收购了20家公司,因为我们在创新周期中处于劣势或落后,我们不能等待四年,因为我认为构建一个伟大的技术产品需要四到七年。无论它做了什么。

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We had to buy 20 companies because we were we were sort of on the back foot or late in our innovation cycle and we couldn't wait four years because you know corollery to that I believe it takes four to seven years to build a great technology product. It doesn't matter what it did.

SoftBank呢?

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What about soft bank?

嗯,SoftBank又是一个迷人的创始人,孙正义(Masa Son: 孙正义,日本软银集团创始人)。正如我一直看到的,他似乎是一个随着年龄增长风险偏好反而增加的人,这很迷人。

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Well Soft Bank you know is uh yet another fascinating founder Maso Shian. uh he as I've always I've seen is like I think he has he's one person whose risk appetite increases as he gets older and you know fascinatingly when we have we have children I have two young kids and I realize as we bring them up our instinct is to help them risk minimize don't look on both sides of the street when you cross the street be careful don't do this don't do that be careful we're constantly grooming people to start minimizing risk but you get married make sure you don't overextend himself.

当我们养育孩子时,我发现我们的本能是帮助他们最小化风险:过马路时不要看两边,小心,不要做这个,不要做那个,小心。我们不断地培养人们开始最小化风险。

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And you know fascinatingly when we have we have children I have two young kids and I realize as we bring them up our instinct is to help them risk minimize don't look on both sides of the street when you cross the street be careful don't do this don't do that be careful we're constantly grooming people to start minimizing risk.

但孙正义在60岁时却说:“让我们大胆尝试,让我们更努力地尝试。”我认为这非常迷人。

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But Masa at the age of 60 is like let's swing let's swing harder and I think it's just fascinating.

那这来自哪里?这来自哪里?

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So where did that come from? Where where does that come from?

我认为这天生就来自他。我认为这就是他。他已经做过很多次了,你知道,第一次或第二次看起来像巧合,当他做了四次时,你会觉得“天哪,他这里有些门道”。

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I think it comes innately from him. I think this is who he is. And he's done that so many times and you know first time or second time it looks like a coincidence when he does it four times like holy he's got something going here.

这应该被记录下来。他曾是世界上最富有的人,可能持续了几天。

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Uh which should be bottled and and he was the richest man in the world for some days possibly you know.

但你也在非常努力地尝试,你知道。

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But you are swinging pretty hard too you know.

是的。这就是我说的。所以你从那里带来了这种理念,说:“看,你知道吗,不要担心你会破坏什么,担心你能从那里建立什么。”

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Yes. Well that's what I said. So you bring that from there saying look you know what don't worry about what you're going to break worry about what you can build from from there.

我认为这是我们在Palo Alto运营的两个原则:一是痴迷于产品,确保我们的客户在我们的产品中看到价值;二是不要害怕承担可控的风险。

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And I think that's the two principles we operate paddle alto on is one focus obsessively on the product make sure our customers see value in our product two is don't be scared of taking managed risk.

那么它是如何运作的呢?当你加入Palo Alto Networks时,你几乎没有网络安全方面的经验,对吧?所以他们打电话说:“嘿,Nikesh,你想来加入公司吗?”你说:“是的,我对此一无所知。”他们说:“太棒了,无论如何都加入吧。”好的。然后你成为了首席执行官。

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So how did it work so when you joined um Palo Alto Networks you had little experience from cyber security right so they called up and say well so hey Nikash you want to come and join the company yeah I know nothing about it well great join anyway Okay. And then you became the CEO.

是的。我认为你必须让董事会为他们的错误决定负责,对吧?因为他们正在寻找一家上市公司的首席执行官。我从未管理过一家上市公司。

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Yeah. I think you have to hold the board accountable for their bad decision, right? Because uh they were looking for a CEO for a public company. I'd never run a public company.

他们正在寻找一位企业首席执行官,因为我们向企业销售产品。他们正在寻找一个了解网络安全的人。除了不具备这三项资格之外,我是一个很棒的人。

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They're looking for an enterprise CEO because this we sell to enterprises. And they're looking for somebody who understood cyber security. Other than not having those three qualifications. I was a great guy.

我说:“你知道,你们一定是潜在首席执行官候选人的供应非常短缺,所以才雇佣了我。”我想他们比我更了解情况。他们对我说:“我们有5000名非常了解网络安全的人。所以我们不需要一个更了解网络安全的人。我们需要一个能够领导这家公司从现在的位置走向成为这个领域主要力量之一的人。”

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I said, you know, like you must have really run short on potential supply of potential CEO candidates that you hired me. And I guess they knew more than I did. They said to me, "We have 5,000 people who understands cyber security really well. So we don't need one more person who understands cyber security. We need somebody who can lead this company from where we are into being one of the major forces in the space."

你知道,这是一个非常陡峭的学习曲线。非常非常陡峭。我不会否认这一点。但我有一些很棒的老师。

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And you know it was a very steep learning curve. Very very steep. I won't deny that. Uh but I had some great teachers.

在你任职期间,公司的市值发生了什么变化?

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How what has happened to the market capitalization of the company during your tenure?

嗯,我们开始时是七年前,你不必谦虚。你可以直接告诉我们数字。

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Uh we started seven and and you don't have to you don't have to be modest. So you can just give us the numbers. It's the numbers. It's numerical.

这是数字。这是数值。对。七年前我刚开始时,我们的市值大约是180亿美元。今天我们大约是1200亿,上下浮动。

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Right. 7 years ago when I started, we're approximately $18 billion in market cap. And today we're around 120 give or take.

你如何提升学习曲线?你加入这样一家公司。这不是你的专业领域。你如何学习这样一个新领域?

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How do you uh move up the learning curve? You join a firm like that. Uh it's not your expertise. Just how do you go about uh learning a new field like that?

你知道,这是一个很好的问题。我说,我依赖于所有那些了解网络安全的人,5000多名员工。我认为他们可能每次都耳朵发红,眼睛湿润,因为我每次都会向他们提出问题。

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You know, it's great question and I said uh I relied on every one of those people, 5,000 plus people who understood cyber security. I think they probably their ears were red, their eyes were teary eyed every time because I would pepper them with questions every time.

你知道,我早上上班时会打电话给我们的联合创始人一个小时,问他各种愚蠢的问题,因为我晚上读了一些东西。

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You know, I I I would call our co-founder in the morning coming into work for an hour asking him all kinds of stupid questions because things I had read in the night.

我回家路上会打电话给我们的首席产品官,说:“我太困惑了。我今天学到了这么多不同的东西,帮我理清思路。”我可能在前18个月都是这样做的。

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And I call our chief product officer on my drive home saying, "I'm so confused. I learned so many different things today and help me make sense of it." I possibly did that for I want to say the first 18 months.

我还利用那段时间会见了300家独立的网络安全公司,因为我们的行业非常非常多产。每年有2000家网络安全公司成立。

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I also used that time to meet 300 individual cyber security companies because our industry is very very prolific. There's 2,000 cyber security companies formed every year.

所以,你知道,我总能找到想告诉我他们在做什么的人。我慢慢地在脑海中建立了一个框架,关于什么会是有趣的。

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So, you know, I could always find somebody want to tell me what they were doing. And slowly I started to build a framework in my head as to you know what would be interesting uh and I built a few thesis about how the industry operates and what needs to happen.

我建立了一些关于行业如何运作以及需要发生什么的论点。我的“尤里卡时刻”是,你知道,在Google工作过之后,我说,从技术角度来看,最重要的两件事是云计算(Cloud: Cloud Computing,云计算)和人工智能。

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And my plastics moment was you know having been at Google I said look the two most important things from a technology perspective would be cloud and AI.

这是我们在七年前说的,当时人工智能还不流行,云计算才刚刚开始流行。所以我们调整了公司方向,我们烧掉了我们的数据中心,我们没有数据中心,我们所有的东西都在公共云上运行。

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This is something we said seven years ago when AI was not in fashion cloud was beginning to get into fashion and so we pivoted our company we burned down our data centers we don't have data centers we run everything in the public cloud.

我们围绕云安全建立了一整套实践,我们使用机器学习(Machine Learning: 机器学习,人工智能的一个分支,使计算机系统能够从数据中学习并改进性能)构建了整个安全管理堆栈,这是七年前人工智能的通用名称。

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Uh we built a whole practice around cloud security uh we built our entire security management stack using machine learning which was the the the normal name for AI at that point in time seven years ago.

但我们花了七年时间才打造出了一款伟大的产品,我们很高兴,因为我们七年前做的一些投资现在正在开花结果,让我们能够像现在这样取得成功。

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But it took us seven years to build a great product and we're delighted because some of those investments we made seven years ago are is kind of what is bearing fruit and allowing us to succeed the way we are.

公司的创始人Neil,他仍然是首席技术官,对吧?

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Now the founder of the company Neil he's still chief technology officer right.

是的。那这意味着什么?它是如何运作的?

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Yes. What um what does that mean how does that work.

他是一个在安全方面有着非凡头脑的人,这对他来说是天生的。你知道,他曾在以色列的8200部队工作,他看到了机会。

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Well's a phenomenal brain when it comes to security it comes innately to him you know he worked in in unit 8200 in Israel uh he saw opportunities.

他曾在安全部门工作。他决定独立出来,创办Palo Alto Networks,一些早期的产品洞察和决策都是基于他认为正确的方向。

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He came He worked in the security sector. He decided to spin out and start bal networks and some of the the early product insights and decisions were driven uh based on what he thought was the right way to go.

现在他担任技术顾问,既为我们的管理团队,也为我们的客户服务。所以他会出去会见客户,谈论安全堆栈,与他们合作,找出对他们来说最好的结果。

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Now he acts as a technology consiliary both for our management team as well as our customers. So he'll go out meet customers talk about the security stack work with them as to what should be the greatest outcome for them.

他会和我们的团队坐下来,看看他们正在做什么,并从第一性原理(First Principles: 第一性原理,指从最基本、最核心的假设出发进行思考和推理)的角度解决问题。这非常有帮助。

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He'll sit down with our teams and sit down look at what they're trying to do and sort of attack problems from a first principal basis. was very helpful.

你提到了你很早就发现的一些趋势。提早发现趋势的关键是什么?你是怎么做到的?

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You mentioned some of the trends that you were early to spot. What's the key to spot a trend early? How do you do it?

看,我前几天读到微软一位杰出人士的文章,他是在Internet Explorer的背景下说的。他说,你通常可以在一个转折点(Tipping Point: 转折点,指一个系统或情境发生根本性改变的关键时刻)变得普遍和显而易见之前三四年看到它。

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Uh look, uh I read something the other day from a distinguished person at Microsoft and uh he was saying it in the context of I think internet explorer. He said you can see a tipping point typically three or four years before it is going to become widespread and fundamentally obvious right.

关键是,当你审视技术趋势时,你必须说:“我刚刚看到了什么?它将如何从根本上改变事物?”

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And the key is when you look at technological trends you have to say what is it that I just saw and how's that going to fundamentally change things.

所以,以人工智能为例,现在围绕人工智能有很多炒作,人们实际上坐在那里说:“天哪,这个人工智能将是惊人的。”你可以看到Nvidia,你可以看到基础设施,人们想花5000亿美元建造大型数据集群、数据中心。

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So take take AI for now right there's a huge brew of haha around AI and people actually sit there and say oh my god this AI is going to be amazing and you can see Nvidia you can see infrastructure people want to spend $500 billion building large data clusters, data centers.

问题是,洞察力是什么?它将做什么?现在,你可以看到它。很清楚。每个人都清楚,人工智能将发生一些事情,从现在起四到五年,一些事情将发生根本性的不同。

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The question is, but what's the insight? What is that going to do? Now, you can see it. It's pretty clear. Everybody's clear that something's going to happen with AI and something's going to be fundamentally different four to five years from now.

问题是,从现在起五到十年,它会多么激进?你必须坐下来定义你的原则。

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The question is how radical is it going to be 5 to 10 years from now? You have to sit down and define your principles.

比如,我从根本上相信产品开发将彻底颠覆。今天,你知道,50%的技术都部署在科技公司的产品开发中。你不需要做那么多,因为科技公司的产品开发就是我们设计一种与数据和机器对话的方式。这就是我们所做的。

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Like I fundamentally believe product development will go flip on its head. Today, you know, 50% of technologies are deployed in product development across technology companies. you won't need to do it as much because product development in technology companies is us designing a way to talk to data and machines. That's what we do.

产品开发人员说:“让我把所有这些都简化。”就像你在booking.com上预订机票一样。那个用户界面(UI: User Interface,用户界面)就叫做产品开发。

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Product development people say let me take all this make it simple. It's like you booking your airline ticket on booking.com. That UI is called product development.

但是,如果我可以直接与它对话,说“帮我订一张票,帮我做这些事情”,这是一个非常简单的例子。无论是DoorDash还是Instacart,你都不需要从产品开发的视角构建所有这些惊人的用户界面。

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Well, if I can just talk to it and say book me a ticket and do this stuff for me and this is a fundamentally easy example. Whether it's say Door Dash or Instacart, you don't need to build all this amazing UI that sits in front from a product development perspective.

你可以开始与数据和机器对话,因为它们会像另一个人一样理解你,这就是你的互动方式。如果你相信这就是十年后的未来,那么一切都将发生根本性的改变。

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You can start talking to data and machines because they understand you as another human would and that's how your interaction becomes. If you believe that's the future 10 years from now, everything fundamentally changes.

那么下一个问题是,你如何在这个未来中定位自己?你是否应该追逐诸如撰写更好的法律摘要或投资那些正在进行边际增量改进的公司,或者你是否应该从根本上重新思考这将如何影响技术?

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Then the next question is how do you position yourself in that future? Uh should you be chasing things like you know writing better legal briefs or you know and investing in companies which are making marginal incremental improvements or should be fundamentally rethinking how that's going to impact technology.

我们必须思考,就像我们认为人工智能的未来将更具代理性(Agentic: 代理性,指系统或AI能够自主地感知环境、做出决策并采取行动)一样。我们正在思考,如果那个世界实现了,我们如何构建安全保护,以防止代理失控。

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We have to think right like we think their future of the future of AI is going to be more agentic in nature. We're sitting saying if that world transpires how do we build security protection where agents don't don't run a mock.

所以我们正在努力在脑海中构建一个完整的代理幻想世界,然后我们必须说,我们如何保护那个幻想世界中的代理。所以我们有一个二阶导数问题,而不仅仅是一阶导数问题。

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So we're trying to build a whole fantasy world of agents in our head and then we have to say how do we protect that fancy world of agents. So we have we have like a second derivative problem not just first derative problem.

那么,如果你将这种思维应用于科技行业,你现在应该把赌注押在哪里?

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So if you apply this thinking to the technology sector, where should you place your bets now?

任何依赖席位(Seats: 指软件许可或用户数量)、依赖人类以及人类使用更多软件的软件企业,都必须从根本上重新思考其战略,对吧?

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Any software business that relies on seats, that relies on humans and humans using more software has to fundamentally rethink their strategy, right?

因为如果你相信这波人工智能浪潮将成为现实,我们将变得更加高效,我们将在企业环境和创业环境中从根本上以不同的方式使用人类,你将用更少的人完成更多的工作。

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Because if you believe this wave of AI is going to be true, we're going to be much more efficient and we're going to be using humans fundamentally differently in the enterprise environment and the entrepreneurial environment and you'll get a lot more done with a lot less.

如果这是真的,那么你必须关注“更多”会是什么,因为从人员角度来看,你将拥有“更少”。所以我认为重新思考这一点会很有趣。

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If that's true, then you have to focus on what the lot more is going to be because you're going to have a lot less from a people perspective. So I think rethinking that would be interesting.

我认为会出现一些市场错位。我昨晚和某人聊天时谈到,通常市场一开始不会意识到,直到它受到冲击,但当它受到冲击时,它会过度地向相反方向摆动。

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I think there will be some market dislocations. I was chatting with somebody last night and we talked about look typically the market first doesn't realize uh until it gets hit but when it gets hit it swings too hard in the opposite direction.

所以几年后,当市场开始看到这场“灾难”来临时,市场上会出现价值机会。短期内,市场并没有意识到随着时间的推移,这种趋势将获得更多动力,因为事情变得越来越高效。

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So there'll be value opportunities in the market in a few years when market begins to see this uh catastrophe coming in the short term the market is not realizing that this thing is going to start taking more momentum over time as things get more and more efficient.

所以我认为企业方面将对基于席位的业务进行重新思考,你可以看到所有这些业务都非常专注于人工智能,并用人工智能创造更多价值,并找出如何交付人工智能代理而不是人类。

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So I think there's going to be a rethinking on the enterprise side uh for seedbased based businesses and you can see all of them are very focused on AI and creating more value with AI and figuring out how to deliver AI agents instead of humans and that's kind of an smart thing and interesting thing.

有些会成功,有些不会。我认为在消费者方面,我以前说过,我在这里再说一遍,我认为设备上应用程序的整个概念将不得不被重新思考。

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Some will make it some won't. I think on the consumer side I've said this before I'll say it here is I think the whole idea of applications on your devices is going to have to be rethought.

这将是巨大的变化,因为我真的想让14个人工智能代理在我的手机上与我对话吗?我不这么认为。所以我们必须找到一种方法来解除这些代理的中介作用。

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That's going to be sea change because do I really want 14 AI agents talking to me on my phone? I don't think so. So we have to figure out a way of disintermediating these agents.

问题是谁处于领先地位,能够主导与我身后的14、15、200个代理的对话,以及这将对经济、客户所有权以及金融交易的健康状况产生什么影响。

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And the question is who is in a pole position to take that leading role in talking to those 14 15 200 agents behind me and then what does that do to economics to customer ownership to where the the financial transactional health be very interesting world for the next 5 to 10 years from how AI actually gets deployed and how many sectors it impacts.

从人工智能实际部署以及它影响多少行业来看,未来5到10年将是一个非常有趣的世界。那么谁将是赢家?

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So who is going to be the winner?

如果我知道,Nikola,我就会做你的工作了。

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If I knew that Nicole I'll be doing what you do.

谁会受到冲击?

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Who's going to be hit? Where are the where are the big hits going to be?

我认为现在下结论还为时过早,因为这些都不是静态的事物。这些公司也不是坐等后果发生。我认为许多人都清楚这个问题。他们可能比我刚才告诉你的更深思熟虑。

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I think it's early to call because you know these are not static things. These are not static companies who are sitting there waiting for consequences to happen in them. I think many of these people are well aware of this problem. They probably are more thoughtful about it than I've just told you.

所以有些人理解这些挑战。有些人正在努力解决这些问题。你可以应用这种思维,说会有好事发生。我们会解决这个问题。

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So there are people who understand these challenges. There are people who are working on these. Like you can apply that and say there's going to be goodness. We're going to get this solved.

但另一方面,回到25年前,我们从未见过Google、Facebook或Amazon及其类似公司的出现。我们从未见过OpenAI以如此规模出现。

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But on the flip side, you go back 25 years ago, you know, we never saw the emergence of Google or Facebook or Amazon um and their likes. We never saw the the the emergence of open AI at the scale that has come to it.

所以,我敢肯定会有10到20个我们尚未完全理解的新玩家,他们将从第一性原理出发,从零开始主导这个领域。

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So, I'm pretty sure there'll be 10 to 20 new players who we haven't fully comprehended are going to go run this table from first principles from scratch.

我相信我们中的一些人会适应。我的意思是,Walmart仍然存在,他们在电子商务方面做得非常出色,对吧?尽管他们比Amazon晚入局。

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And I'm sure some of us will adapt. I mean, Walmart still exists and they've done a phenomenal job from e-commerce perspective, right? Even though they were late to the party visa v Amazon.

会有早期的企业家。会有晚期适应者,但他们会带来巨大的资产来使其成功。也会有一些人被淘汰。

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There'll be, you know, early sort of early entrepreneurs. There'll be people who will be late adapters, but they'll they'll have tremendous assets they can bring to bear to make it work. And there's some people who fall by the wayside.

你介意稍微解释一下吗?你提到了两次“第一性原理”。它是什么意思?

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Would you mind just enlighten us a tiny bit? You mentioned first principle uh twice. What does it mean?

嗯,第一性原理就是,你知道,你回过头去看,说消除所有限制。重新思考,如果这是从零开始的,你会怎么做?

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Well, the first principle is, you know, you go back and look at it and say eliminate all constraints. Rethink if this was from scratch.

如果你没有任何行业、类别或领域中现有的包袱,你会怎么做?这通常会给你带来更好的结果。

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How would you do it if you didn't have any of the baggage you know of the present in the industry in your category in your sector that usually gives you a better outcome.

这就像真正的创新是如何形成的,说:“我今天能带来哪些20年前从未存在过的工具,这使得从零开始构建它变得容易得多?”

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It's kind of like that's how true innovation gets formed saying how what are the tools I can bring to bear today which never existed 20 years ago which makes it a lot easier to build this from scratch.

你知道,我学到了一个有趣的教训,我会告诉你一个轶事。我在Google的一位非常亲爱的同事,他当时正在思考未来的移动应用程序。

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You know I learned an interesting lesson and I'll tell you anecdote uh very dear colleague of mine at Google. uh he was trying to think about mobile apps in the future and I used to work in the mobile industry before and we were chatting about it and he said look there's 200 operating systems in the world on mobile phones right now it's impossible to build an application because we have to comply with 200 different operating systems.

我以前在移动行业工作过,我们当时正在聊这个。他说:“看,现在世界上有200种手机操作系统,不可能构建一个应用程序,因为我们必须遵守200种不同的操作系统。”

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And I used to work in the mobile industry before and we were chatting about it and he said look there's 200 operating systems in the world on mobile phones right now it's impossible to build an application because we have to comply with 200 different operating systems.

我说:“你打算怎么做?”他说:“我将专注于Android和iOS。”我说:“为什么?”他说:“如果我看看五年后的发展轨迹,我认为世界将有60%到75%是Android和iOS,我不在乎其他的,因为它们将走下坡路。”

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I said what are you going to do? He's like I'm going to focus on Android and and iOS. I said why? He said, "If I look at the trajectory five years from now, I think the world will be 60 to 75% Android and iOS, and I don't care about the rest because they're going to be on a downward trajectory."

他回过头去,重新思考,做到了,简化了。它运作得非常好。今天,他是对的。他当时是对的。他15年前是对的,但在那个时候,这并不明显。

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Now, he went back, rethought it, did it, simplified it. It worked really well. And today, he's right. He was right. He was right 15 years ago, but at that point in time, it was not obvious.

我记得一家非常大的手机公司(手机制造商)的首席执行官打电话给我,对我大喊大叫,说我们是两面派。但我的同事在他看到之前就预言了他们的操作系统会消亡。

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I remember the CEO of a very large mobile phone company calling me, handset company, calling me and yelling at me and saying we were being duplicitous. But my colleague had called the demise of their operating system before they seen it.

相关地,谈到你们公司去年年中做出的一个重大改变,你们加倍投入了平台化战略,这是你们长期战略的一部分,它导致了一些短期的负面影响,当然也影响了你们的股价。

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Related um and talking about uh a big change that you did in your company uh middle of last year you doubled down on platformization on your platformization strategy which was uh part of your long-term strategy and um it led to some short-term negative effects uh certainly for your share price.

就是那个“大胆尝试”的事情。绝对是。请告诉我们你背后的想法,以及一年后它带来了什么?

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Just that swinging thing. Absolutely. take us through your thinking behind it and and then now one year later what's uh what has it led to?

是的,看,你知道,正如我在另一个播客中听到的,有人问我以前的一个老板:“如果你能回到过去,你会做些什么不同的事情?”他说:“我会更快地做出我的明智决定。”

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Yeah, look um you know as I've uh heard in another podcast somebody say somebody asked one of my old bosses you know if you go back what would you have diff done differently and he said I'd have made my smart decisions faster uh except you don't find out until after the fact.

只是你事后才知道。所以,你知道,如果你问我做了什么不同的事情,我希望我能早点做,但我认为有正确的时间和地点,我会告诉你为什么。

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So you know if you ask what I've done different I wish I'd done it sooner but I think there was the right time and a place and I'll give you why.

七年前我刚开始时,我们在防火墙方面很出色,这就是我们所做的一切。但我们行业还有其他四个“泳道”(Swim Lanes: 泳道,这里指业务或产品线的不同领域),我们行业过去让其他人参与。

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When I started seven years ago, we were great in firewalls and that's all we did. But there were four other swim lanes in our industry, which our industry used to let everybody else play.

他们会说:“嘿,你做那个,我做这个。”我意识到:“嗯,我们为什么要这样做?我们为什么要给每一个新出现的、想在不同泳道中竞争的初创公司开绿灯?”

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Say, hey, you do that and I'll do this. And I realized like, well, why are we doing this? Why do we just give a free pass to every net new startup that shows up and wants to play in a different swim lane?

我们为什么不参与其中?你发现随着时间的推移,行业中存在一种习得行为,人们尝试过但失败了。他们固守自己的本行。

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Why aren't we in it? And you discovered that over time there's learned behavior in the industry that people have tried that and failed. They stuck to their knitting.

所以,我们着手说:“好吧,让我们看看他能否参与其中。”我们建立了一个非凡的并购(M&A: Mergers and Acquisitions,并购)战略,如果你愿意,我们也可以谈谈。

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So, we set about to say, well, let's see if he can go play theirs. And we built a phenomenal M&A strategy where you know we could talk about that as well if you want.

但我们得以开始在其他每个泳道中建立立足点,并且在过去五年中,我可以说,在前五年,我们达到了一个点,即在每个泳道中,我们的产品都在其类别中被评为第一或第二。

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But we were able to start establishing a beach sort of a foothold in each of these other swim lanes and over time in the last five years I'd say the first five years we got to a point where in each of these swim lanes our product was now rated number one or two in its category right.

这在网络安全领域是基本要求,通常默认情况下,安全专业人员会说:“嘿,如果你是第一或第二,我购买你不会被解雇。如果你是第四或第五,我为什么要购买你?你是一个新玩家。”

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Which is the which is kind of the table stakes in cyber security the the the normal default is security professionals say hey if you're number one or two I won't get fired for buying you if If you're number four or five, why would I buy you? You're you're a new player.

所以我们必须获得参与的权利和在桌上占有一席之地的权利。我们做到了,但我们意识到我们仍然在与那些在各自类别中表现出色的人单独作战。

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So, we had to get the right to play and right to be at the table. We did that, but we realized we were still fighting individually against people who were great in that category.

我们看着说:“嗯,我们是唯一在魔力象限(Magic Quadrant: 魔力象限,Gartner公司用于评估市场中技术供应商竞争地位的工具)右上角拥有24种产品的人。让我们开始展示这些产品协同工作的优势。”

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And we looked at and say, well, we're the only people who have 24 products in the magic port in the top right. Let's start showing the benefits of these things working together.

所以我们花了一年时间将它们整合在一起,并说:“看,这些产品在各自类别中是最好的,但如果其中三个协同工作,效果会更好,你不需要自己去整合。”

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So we spend one year stitching them together hard hated and say look these things are best in that category yet even better if three of them work together you don't have to go do the stitching yourself.

在网络安全世界中,你购买的产品越分散,你就越需要弄清楚它们在对抗场景中如何协同工作。所以我们能够做到这一点,这成为了我们平台化战略的萌芽。

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And we're in the cyber security world the more disparit products you buy the more you have to go figure out how they work together in in in sort of an adversarial scenario. So we were able to do that which became the sort of the germination of our platformization strategies.

我们说:“让我们去推销所有这些产品协同带来的好处。”它意味着更低的拥有成本、更高的简易性、更好的安全性,而且客户实际上可能需要支付更少的费用,而不是不断为安全支付更多。

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And say let's go sell the benefit of all these together. It's lower cost of ownership, higher simplicity, better security, and actually customers might have to actually pay less instead of constantly paying more for security.

所以这已经站稳了脚跟。我们在过去12个月中达成了1000多笔这样的交易,这很棒。我们相信这就是未来。

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So that's taken hold. We sold over a thousand of these deals in the last 12 months, which is great. And we believe that's the future.

如果你看看,我之前说过,如果你看看Salesforce、Workday或ServiceNow,所有这些都是平台。没有人会回去说:“等等,我以前用七个系统完成这项工作。让我回到那七个系统,因为那样更容易。”

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And if you look at, and I said this earlier, if you look at Salesforce or Workday or Service Now, all these are platforms. And nobody goes went back and said, "Wait, I used to have this done with seven systems. Let me go back to those seven because it was easier there."

从来没有更容易过。你只需要帮助人们克服他们的异议,克服他们的挑战,并说这对你来说是一个更好的结果。

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It never was easier. You just have to work people through their objections and through their capabil through their challenges and say this is a much better outcome for you.

所以我们正处于旅程的早期阶段,但我们相信这就是这个行业的未来。好消息是,自从我们宣布之后,我认为可以公平地说,无论他们是否拥有,许多行业同行都选择开始说他们拥有一个平台。

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So we're we're on the early part of our journey but we believe that is the future of this industry. And the good news is since we announced that I think it's fair to say whether they have it or not many of the industry peers have chosen to start saying we have a platform.

所以很明显这里有一些东西,他们相信他们需要成为一个平台才能在网络安全领域取得成功。

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So clearly there's something here where they believe they need to be a platform to be able to succeed in cyber security.

Nikesh Arora的职业生涯:从Google到SoftBank的经验

Nikesh,让我们谈谈你的个人旅程。你在印度长大。你是如何来到美国的?

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Nikash let's move on to your personal uh journey. So you grew up in India. Um and how did you end up in the US?

哦,我在印度长大。我获得了电气工程学位,我想去商学院,我申请了几所美国的学校。

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Oh uh I grew up in India. I got an electrical engineering degree and um I wanted to go to business school and I applied to a few in the United States.

那时去美国读商学院非常困难,因为有外汇管制。你无法真正支付学费。所以所有这些障碍,我们都克服了。

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Uh at that time it was very hard to get to the US for business school because there was foreign exchange regulations. You couldn't really pay. So all that stuff you know we we overcame those hurdles.

我很荣幸能获得东北大学(Northeastern University: 位于美国波士顿的一所私立研究型大学)的一个名额,如果我教授计算机科学,他们就愿意支付我的学费。

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And I was privileged to be offered a place at Nor Eastern where they chose to uh pay my tuition if I taught computer science uh which is very emerging field at that point in time it didn't so literally 1989 was the I say 8788 was when they started using that as a specialization in India and I actually was an electrical engineer I not was not even a computer science engineer at that time so I spent the summer brushing up my computer science so I could come and teach it that's how I came I went to business at Nor Eastern.

当时这是一个非常新兴的领域,当时还没有。所以实际上1989年,我说是87、88年,印度才开始将计算机科学作为专业。我当时实际上是一名电气工程师,甚至不是计算机科学工程师。所以我花了一个夏天恶补计算机科学,这样我就可以来教它了。我就是这样来到东北大学读商学院的。

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Uh which is very emerging field at that point in time it didn't so literally 1989 was the I say 8788 was when they started using that as a specialization in India and I actually was an electrical engineer I not was not even a computer science engineer at that time so I spent the summer brushing up my computer science so I could come and teach it that's how I came I went to business at Nor Eastern.

为什么印度裔首席执行官在科技领域如此成功?

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Why are Indian CEOs so successful in technology?

嗯,我认为存在选择偏差。我们正在看,你知道,我们占世界人口的16%。所以,这并不是一个糟糕的开始。

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Well, I think there's a selection bias. We're looking at, you know, we're 16% of the world's population. So, that's not a bad start.

但我想,如果你看看30年前,我们来到美国唯一的途径是,我们必须通过重要的教育障碍才能成功,比如如果你在你的领域没有出色的学术成就,你就不能获得美国的签证。

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Uh but I think if you look 30 years ago the only way for us to be here in the US was we had to go through significant let's say educational hurdles to make it like you weren't allowed a visa in the United States if you weren't uh academically brilliant in your in your field.

鉴于印度和这里之间的经济差距,我们很多人选择寻找更好的机会,然后来到了这里。所以你有一个庞大的全球培训的工程人才库可供选择。

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And uh given the economic disparity between India and here a lot of us chose to look for greener pastures and we came here so you had a lot of large pool you have a large pool from a globally trained engineering population to choose from.

我认为从那时起,就像达尔文主义一样,我们中的一些人不断地通过组织的各种层级,最终,你知道,印度人必须懂得如何编程,所以我们很多人都在科技领域。

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And I think uh from then on was Darin sort of Darinian some of us kept making it through the various hierarchies of uh of organizations and ended up with uh you know the Indian guy must know how to code so a lot of us who are in technology.

我认为科技行业在过去30年里也取得了巨大的发展,那里充满了机会。所以我认为这是一种环境的巧合,让我们所有人都来到了这里。

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And uh I think uh I'd say even the technology sector really has grown tremendously in the last 30 years is where all the opportunity was so I think it's a it's a confluence of uh circumstances that allowed us all of us to be here.

可能还有我们韧性、我们的,嗯,走工程和学术道路的一些特质。

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And there's possibly something in our resilience and our our sort of um going down the engineering and academic path.

我的意思是,你们中的一些人现在不再亲自编程了,但是,嗯,不,我们不编程了。

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I mean some of you don't really code personally anymore but uh um no we don't.

印度裔的领导风格是怎样的?有什么共同点?

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What's uh what's the Indian leadership style like what are the commonalities.

看,我们都伴随着稀缺而成长。我认为,所以足智多谋对我们来说是天生的,因为如果我看看我行业中的一些朋友和同行,我了解他们中许多人的背景,我们都有相似的背景。

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Look um remember we all grew up with scarcity I think uh so being resourceful has to come naturally to us because uh if I look at some of my friends and peers in the industry I know the backgrounds of many of them and we all share similar backgrounds.

我们都曾在印度的某个工程学院学习。我们都来自中下层或中产阶级家庭。如果你放眼整个行业,我正在思考我们行业中我认识的八到十位现在是传奇首席执行官的人,他们都有相似的背景。

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We all went to some sort of engineering school in India. We all came from lower middle class or middle- class families. If you look across the board and I'm just thinking of eight or 10 of the people I know in our sector who are legendary CEOs right now, they all have similar backgrounds.

所以我们都具有一定程度的足智多谋,一定程度的,你知道,也许是那种拼搏精神。它伴随着非常强烈的职业道德,因为如果你没有埋头苦干的能力,你就无法在一个拥有超过十亿人口的国家生存。

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So we all have some degree of resourcefulness, some degree of uh you know scrappiness perhaps that comes with it. uh it is a comes with a very strong work ethic because you can't survive in a country with one plus billion people at that point in time if you don't have the ability to put your head down and work hard.

我上工程学院时,我认为有10万人参加了考试,而我们想去的五所学校只招收了2000人。所以你有2%的机会被录取。

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Uh when I went to engineering school I think 100,000 people took the exam and chose 2,000 people to go to those five schools that we wanted to go to. So there's a 2% chance that you get in.

所以要进入那里,不仅仅是靠运气。它需要大量的努力和奉献。我认为我们每个人都经历过这些。所以有职业道德,有足智多谋的一面。

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So to get there it was not just going to be pure luck. It was going to be a lot of hard work and dedications. I think every one of us went through that. So there's a work ethic, there's a resourcefulness aspect.

我认为还有不断学习的一面。你知道,我们没有人像你说的,伴随着人工智能长大。我们没有人伴随着云计算长大,但不知何故我们都设法学会了它。

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I think there's a constant learning aspect to it. You know, none of us grew up with AI like you said. None of us grew up with the cloud, but somehow we've all managed to learn it.

我没有伴随着网络安全长大。我们都设法学会了它。所以那里存在一定程度的持续学习算法。

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I didn't grow up with cyber security. We all managed to learn it. So there is some degree of a constant learning um sort of algorithm in there.

希望在整个行业中,我们都保持足够的谦逊,因为我们都很幸运和荣幸能够在这种环境中工作,并成为美国这个更大的,你知道,嗯,宇宙的一部分,能够实现我们的梦想,然后剩下的就是机会。

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Um hopefully there's a dose of ample humility across the board because we're all blessed and privileged to be able to work in this environment and be part of a larger sort of you know uh um cosmos in the United States to be able to sort of make our dreams come true and then the rest is chance.

个人成长与生活哲学

你如何保持谦逊,嗯,在所有这些成功面前?

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How do you stay humble um with all that success?

哦,回家和家人在一起。他们会立刻让你回到现实。你知道,无论你在工作中多么成功,你仍然是家庭单位的一部分。

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Oh uh go home to the family. They'll they'll set you right in a heartbeat. You know it doesn't matter how successful you're at work. you're still part of a family unit.

我认为这始终如一,我认识一些我提到的这些人,以及他们的配偶,你知道,他们让我们脚踏实地,让我们专注于正确的事情。

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And I think I think it's consistent and I know some of these people I said and their spouses and you know they keep us grounded they keep us focused on the right things.

我昨晚和某人聊天,你知道,我仍然和高中时的朋友出去玩,你知道,我做什么工作并不重要,他们大部分时间也不在乎我做什么工作。

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And I was chatting with somebody last night you know I still hang out with my friends I knew in high school you know it doesn't matter what I do for a living and they don't really care what I do for a living for the most part.

所以你只需要回家,和家人朋友在一起,他们会让你脚踏实地。正如你所知,这并不总是,你知道,嗯,每天都充满玫瑰和爱。

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So you just go back stay with your family and your friends and they'll keep you grounded and as you know it's it's it's not not sort of you know um roses and and and and tons of love every day.

成功需要大量的磨砺。需要大量的,你知道,回到“盐矿”(Salt Mine: 盐矿,比喻艰苦乏味的工作),并从第一性原理中找出问题。

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There's a lot of grinding that is required to be successful what you do. There's a lot of, you know, going back to the salt mine and and and sort of figuring out things from first principles.

所以,我认为这让你每天都保持谦逊,尤其是在企业世界中,你不断地向人们推销,或者告诉他们你错了。

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So, I think that keeps you keeps you humble uh on a day-to-day basis and especially with the enterprise world, you're constantly selling to people or telling you you're wrong.

你认为人们低估了在你的行业中取得成功所需的条件吗?

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Do you think people underestimate what it takes to be successful in your business?

我认为每个角色、每份工作,我总是试图说,你知道,没有可比性。你的挑战和我的挑战。这不是一场竞争。

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I think uh every role, every job, and I always try and say that, you know, there's no comparison. your challenges and my challenges. It's not a competition.

我们应对挑战的能力和享受成功的能力是不同的。我相信医生有他自己的一套挑战和成功的机会。我相信首席执行官也有。

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It's our ability to cope with challenges and our ability to enjoy successes is different. And I'm sure a doctor has his own set of challenges and opportunities to succeed. And I'm sure a CEO has them.

所以我认为这更多是人性,而不是你所做的事情。也许问题是,你如何应对它?你如何处理它?

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So I think that's more human than than what you do. Perhaps the question is how do you cope with it? How can you handle it?

有些人比其他人更能应对。随着时间的推移,你会发现那些成功并被这些事情吸引的人,拥有能够在高压的首席执行官工作和,你知道,在不工作时保持清醒之间找到正确平衡的个性。

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And some people can cope with it better than the others. And over time, you'll see that people who succeed and are gravitating to those things have the personality that allows them to find the right balance between doing a high pressure job as a CEO versus, you know, being able to be sane when they're not doing it.

如果我们看看Palo Alto Networks的企业文化,你们总是庆祝成功吗?

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If we look at the the culture of uh Palo Alto Networks, do you celebrate success all the time?

看,你知道,大流行病是我个人发展和我们文化发展的一个非常关键的时刻。

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Look, you know, the pandemic was a very pivotal moment in my sort of development as a human being and the development of our culture.

我可以说,在大流行病之前,我非常专注于学习行业,理解行业,为公司制定一个出色的战略,因为我们必须找到一种方法,不成为网络安全公司正常衰落的一部分。

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I'd say pre- pandemic I was very focused on learning the industry, understanding the industry, building a brilliant strategy for the company because we had to find a way of not becoming part of the normal decline of a cyber security company.

如果你看看网络安全公司,它们在10到12年后就会衰落,它们会走上一条随着时间推移而趋于平缓的滑坡。

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If you look at cyber security companies, they decline after 10 to 12 years and they sort of take a sort of glide path which is sort of flattish over time.

而我们领导团队的工作就是改变这种状况,找到一个有效的战略。你知道,人算不如天算。大流行病来了,给我们敲响了警钟,因为战略几乎变得无关紧要。

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And our job as a leadership team was to go change that and find a strategy that works. you know the best laid plans of mice and men. Uh the pandemic came and gave us a wakeup call because the strategy became almost incidental.

重要的是你如何在这种规模的全球危机中生存下来。我可以说我运气很好。我遇到了一个人,我们在第一个月就请他来和我们及我们的团队交流。

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What became important is how do you survive a global crisis of that proportion and I'd say I lucked into it. I met this person um who we brought in literally in the first month to come speak to us and our team.

他说,你知道,你必须思考的根本问题不是你的网络安全战略是什么,而是与你一起工作的人们的心理状态。

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And he said you know the fundamental thing you have to think about is not your cyber security strategy is but the mental state of the people who work with you.

我说:“解释一下。”他说:“看,现在人们处于高度不确定状态,当人们处于高度不确定状态时,马斯洛需求层次(Maslow's Hierarchy: 马斯洛需求层次理论,心理学理论,将人类需求分为生理、安全、社交、尊重和自我实现五个层次)就会被打乱。”

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I said explain that and he says look right now people are in their heightened state of uncertainty and when people are in their heightened state of uncertainty masslo's hierarchy gets disrupted.

在那时,他们只关心确定性和可预测性,而你作为领导者的工作就是创造这种确定性。你的工作不是谈论你将如何获胜,你的工作是创造那种“我被照顾着”的舒适感和确定性。

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At that point in time all they care about is certainty and predictability and your job as a leader is to create that your job is not to talk about how you're going to win your job is to create that comfort and certainty that I am taking care of.

那真的开启了我当时的旅程,因为我认为从那时起,我以小组形式与公司8000名员工进行了交流。我仍然这样做。我花了很多时间与人交流。

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And that really started my journey at that point in time because I I think I think since then I've talked to 8,000 employees in the company on one sort of small group setting basis. I still do it. I spent a lot of time with people.

我们制定了政策,说我们不会解雇任何人。我们将确保每个人的经济都得到照顾,我们在整个大流行病期间都做到了,因为我们的工作是创造确定性。

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I spent we we put in policies in place saying we're not going to fire anyone. We're going to make sure everybody's economically taken care of and we didn't throughout the pandemic because our job was to create certainty.

这成为了我们成功如此根本的基础,以至于它转向了“人很重要”。他们是公司的骨干。我们就是这样赢得胜利的。

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And that became such a fundamental basis for our success that it's pivoted into people matter. They're the backbone of the company. That's how we go win.

当人们看到领导层愿意介入并言行一致时,奇迹就会发生。

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Uh and when people see that leadership is willing to step in and walk the talk, amazing things happen.

你提到了学习。你目前对什么感到好奇?

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You mentioned learning. Uh what are you curious about for the moment?

我一直都很好奇,你知道。我认为这源于偏执,因为作为领导者的一部分偏执是,我必须不断为公司找到正确的方向。

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I'm constantly curious, you know. Uh um and I think it goes the paranoia because part of the paranoia of being a leader is I have to find uh the right direction for a company on a constant basis.

而技术发展的速度,现在几乎就像“鹿在车灯前发呆”综合症,对吧?你每周醒来,技术都有新的发展。

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And the pace at which technology is moving, it's almost like deer in the headlight syndrome right now, right? You wake up every week and there's a new development in technology.

我说的是技术,但显然我们现在谈论的是人工智能。但你看,你知道,你发现有人正在建造一个5亿美元的数据中心。然后你发现代理性人工智能。

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And I say that technology, but obviously we're talking about AI right now. But look, you you know, you find out that somebody's building a $500 million data center. Then you find out about agentic AI.

然后你发现有一个新的中国模型,它效率更高,运行方式不同。然后你会说,那个5亿美元的数据中心会怎么样?它还有用吗?

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Then you find out that there's a new Chinese model which is much more efficient and runs differently. Then you say, what happens to $500 million data center? Is that going to have a thing to do?

然后你听说蛋白质折叠和AlphaGo。然后你听说图像生成器。你看看X(Twitter),你会看到所有这些人在以17种方式进行实验,他们能够重新创造所有这些东西。

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Then you hear about, you know, protein folding and alpha go. Then you hear about image generators. and you hear about you look on X and you'll see all these people who are experimenting 17 ways from Sunday and they're able to recreate all these things.

你的大脑会感到困惑。这就像,好吧,别提理解它了。问题是试图理解这些影响是困难的,而这只是,你知道,以一种积极的方式,是迷人的,因为我认为我们一生中从未见过如此大的技术动荡。

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You're brain boggles. It's like okay forget about understanding it. The question is trying to sort of put your arms around the implications of this is hard and that's just you know in a way in a positive way is fascinating because I don't think we've seen such technological turmoil in our lives.

而且它很可怕,你知道,因为你问谁会是赢家,这会走向何方,因为我们的工作是在这巨大的,你知道,兴奋中找到答案。所以,是的,这很迷人,现在很惊人,我认为这简直令人难以置信。

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And uh it is scary you know because you ask the questions who's going to the winner where is this going to land because our jobs are to find the answers in this huge amount of sort of you know excitement that's going on so yeah so that's kind of fascinating is is amazing right now I think it's just unbelievable.

我每天醒来,从床上跳起来,然后就开始奔跑。昨天发生了什么?我的天哪。我的意思是,你看到了地缘政治的颠倒。

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I And I just wake up every day, spin out of bed and just run. What happened yesterday? I mean, oh my. I mean, you have the intersection of uh geopolitical upside down.

是的。技术加速发展,我的天哪。

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Yes. Uh accelerating technology and uh Oh my.

你早上做的第一件事是什么?

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What's the first thing you do in the morning?

嗯,尽量不拿手机,因为你觉得它被黑了。

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Uh try not to grab my phone because you think it's been hacked.

不,不,不。因为你会说:“等等,我过去七八个小时都没有任何信息。我需要知道过去八个小时发生了什么。”你知道,我敢肯定,醒来的头半个小时,我都会想办法找到我的手机。

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No, no, no. Because you're saying, "Wait, I've not had any information for the last seven or eight hours. I need to know what's happened in the last eight hours." And you know I to I'm pretty sure the first half an hour of waking up I get find my ways to my phone.

你什么时候醒来?

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But uh when do you when do you wake up?

大约5:30,5点到5:30左右。

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Around 5:30 5 5:30 something like that.

你多久锻炼一次?

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How often do you work out?

不够,可能一周三次,如果我能做到的话,但我希望能做更多,但你知道,这总是一个挑战。我们在印度长大时从不锻炼。

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Not enough possibly three times a week if I can manage it but I'd like to do more but you know that's that's always a challenge. We never grew up working out in India.

所以这是一项我们必须去尝试和练习的后天技能。是的,如果我能做一件事。你生命中有导师吗?

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So it's an acquired skill that we have to go try and practice and yes if I could do one thing. Did you have a mentor in your life?

你知道,Nikola,我对这个问题的回答是,我很荣幸能与一些了不起的人互动,我能够将他们用于我生活的不同方面。

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You know, Nichol, uh, my answer to that question is I've had the privilege of interacting with some amazing people and I've been able to use them for different aspects of my life.

有些人我可以谈论我的个人生活。有些人我可以谈论我的职业生活。有些人我可以谈论财务问题、管理问题,但这很难。

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There are people I can talk to about my personal life. There are people I can talk to about my professional life. uh there are people I could talk to about financial issues, management, but it's hard.

我的原则是,很难将一个人奉若神明,并试图将他们的原则复制到生活的每个部分,因为我们都是人,我们做一些事情比做另一些事情更好。

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And I I sort of my principle is it's very hard to hold one person on a pedestal and and try and replicate their principles across every part of life because we're all human beings and we do some things better than the other thing.

所以我尝试为我发现很棒的某个特定事物寻找某个人。是的。那么我有没有在个别主题上指导过我的人?是的。

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So I I try and find somebody for a certain thing that I find amazing and yes. So have I had people who have been able to mentor me on individual topics? Yes.

我有没有一个包罗万象的超级导师?没有。

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Have I have a sort of an over-encompassing uber mentor? No.

你如何放松?

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How do you relax?

打高尔夫。嗯,和我的孩子们一起玩。他们一个九岁,一个八岁。这又回到了那个谦逊的评论,又回到了,你知道,让你回到基本。他们做得非常出色。

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Play golf. Um, hang out with my kids. They're nine and eight. And goes back to that humility comment and goes back to, you know, bringing you back to basics. They do that wonderfully well.

我们昨天下午看了我九岁的孩子踢足球,他非常兴奋,我们花了一个半小时谈论他的足球。他和我在周五晚上去看了篮球比赛。那很棒。是的。

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We spent uh yesterday afternoon watching my 9-year-old play football and he was very excited and we spent half an hour talking about his football. He and I went to watch the basketball game on on uh Friday night. That was amazing. So, yeah.

你读什么书?

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What do you read?

嗯,我很难阅读。我更像是一个总结型的人,而不是一个阅读型的人,因为,嗯,这源于反向的原则。人们问我你会写书吗?我说:“我为什么要用500页来描述我可以用10页描述的东西?”

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Uh, I struggle to read. Um I'm more of a summary person than a read person because uh it comes from the principle of flip side. People ask me would you write a book and I'm like why would I take 500 pages to describe what I could in 10?

我认为反之亦然,你知道,我为什么要读500页来提炼出10页的内容。

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Uh and I think the opposite applies you know why would I read 500 pages to distill 10.

嗯,如果你是那种喜欢总结的人,你最近有一些很好的工具可以帮助你。对。

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Um so well you got some uh if you're a summary kind of guy you got some pretty good tools lately to help you. Right.

完全正确。完全正确。看,我,你知道,为了不让我的大脑过度劳累。我会看很多Netflix节目,看看世界在做什么,其中一些是,你知道,非虚构类的,让我能够学习。

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Exactly right. Exactly right. Look I I you know for for not trying to engage my brain a lot. I will watch a lot of Netflix shows to see what the world is doing and some of those are uh you know non-fiction that allows me to learn.

但我很难读完500页。我无法保持那么长时间的注意力。

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But I struggle to read 500 pages. I can't keep my attention that long.

Nikesh,你对你的孩子们有什么建议?嗯,实际上不仅是小的,因为你还有一个成年孩子,他们三个。

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Dash what is the what is your advice you have to your young children? Well actually not only young but because you also got a grown-up but the three of them.

看,归根结底,他们都必须找到自己的道路。所以我的工作是确保我允许他们尝试,并鼓励他们的天性,因为,你知道,这有点奇怪。

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Look um at the end of the day they're all going to have to find their own path. So my job is to make sure I allow them to experiment and encourage their natural instincts because uh you know it's kind of bizarre.

这是一个如此复杂的个性特征和天生欲望的组合,汇聚在一个人的身上。所以对我来说,很难告诉我的孩子们该做什么。

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This is such a complex combination of personality traits and and innate desires that come into a human being. So it's very hard for me to tell my kids there's most likely if I tell them what to do they're probably going to do something totally opposite just to prove their point.

如果我告诉他们该做什么,他们很可能会做完全相反的事情,只是为了证明自己的观点。所以,你知道,我尝试鼓励他们在生活中进行尝试。我尝试鼓励他们做他们想做的事情。

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So you know I try and encourage their their experimentation in life. I try and encourage them in what are they trying to do.

我27岁的大女儿通过观察我周围的人和进行大量对话,选择了风险投资作为职业,但重要的是这是她自己的决定,她独立做出了这个决定。

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My older daughter who's 27 has a lighted on venture capital as a career by watching people around me and having lots of conversations but it was important for it to be her decision and she made that decision independently.

当然,她会花很多时间和我讨论公司,或者讨论她应该如何思考生活和职业,我们也会讨论,但我会尽量确保最终的决定在她手中。

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And of course she comes and spends a lot of time with me talking about companies or talking about how should she think about life and career and we talk about it but I try and make sure the decision in the end is in her hand.

当然,作为父亲,我们都试图影响它,但她比那更聪明。同样的事情也适用于我的小孩子们。

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Now, of course, being a father, we're all trying to influence it, but she's smarter than that. And same thing applies to my younger kids.

你知道,他们还小。他们九岁和八岁。现在,对他们来说是探索和发现他们的热情的时候。我的儿子现在想成为一名NBA篮球运动员。我们会拭目以待。

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You know, I they're young. They're nine and eight. Right now, it's for them to explore and explore their passions. My son wants to be an NBA basketball player now. We'll see. We shall see.

Nikesh,和你聊天很愉快,非常感谢你保护我们免受坏人的侵害,请继续努力。

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Nash, uh, it's been wonderful talking to you and a big thanks for protecting us against the bad guys and, uh, please keep up the good work.

非常感谢你,Nick。非常有趣,也祝贺你们所做的一切。谢谢。

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Well, thank you very much, Nick. It was lots of fun and and congratulations on what you guys do as well. Thank you.

关键字: ai-impact state supply-chain-attack technology