2023年AI应用百强榜:消费者AI市场的新趋势与全球格局 a16z 2026-03-10

报告概览与AI市场演变

主持人: Olivia,欢迎。

Original English

主持人: Olivia, welcome.

Olivia: 谢谢邀请。

Original English

Olivia: Thanks for having me.

主持人: 这是一年中最激动人心的时刻,因为百强报告今天就要发布了。是这样吗?

Original English

主持人: It's the most exciting time of the year, which is the top 100 report is coming out today, I think. Is that right?

Olivia: 是的。

Original English

Olivia: Yep.

主持人: 三年内已经发布了六版。跟我们谈谈有哪些保持不变,有哪些发生了变化,你的兴奋程度如何,以及这份报告有什么新内容?

Original English

主持人: It's been six editions over three years. Talk to us about what's the same, what's changed, what's your excitement level, what's up with the report?

Olivia: 是的,在很多方面,变化巨大,自我们2023年首次发布这份榜单以来,增长惊人。另一方面,从宏观层面看,我们仍处于早期阶段。例如,ChatGPT是迄今为止全球最大的AI产品,但全球人口中每周活跃使用它的仍只有10%。所以,未来还有很多发展空间。我确实认为过去六个月可能是我最喜欢、最激动人心的时期,因为我们看到了许多转变。其中之一是消费者市场的竞争日益激烈。当然有ChatGPT,但GeminiClaude也在各自的消费者和专业消费者(prosumer)领域加倍投入。我认为我们开始看到这些平台如何随着时间推移积累复合优势。这使得“谁能获得最多用户”这个问题变得尤为重要或有趣。

另外,值得一提的是,这是我们首次将那些非AI原生但现在主要由AI赋能的产品纳入榜单。比如CanvaNotionFreepikNotion甚至宣布,他们认为现在一半的新年度经常性收入(ARR)是由AI优先功能驱动的,这非常酷。最后,我认为我们看到了AI应用范围的巨大扩展,不再局限于网站或应用程序的提示框。我们看到了所有新出现的浏览器,比如ArcCometAtlas。我们还有ClaudeExcelPowerPointChrome中的应用。以及像CursorWhisperFlowGranola这样的桌面应用程序。因此,人们使用AI的方式出现了令人兴奋的爆炸式增长。

Original English

Olivia: Yeah, I in many ways like so much has changed and there's been just an incredible amount of growth since the first time we put out this list in 2023. On the other hand, from like a macro level, we're still so early. Like ChatBT is by far the biggest global AI product and still only 10% of the global population is using it on a weekly active basis. So there's like a lot more to come. I do think this past 6 months has been maybe my favorite time and the most exciting time because of the shifts that we've seen. Um, one of them has been that the race for the consumer is really heating up. So ChateBT of course, but also Gemini and Claude are kind of doubling down on their own ICP within consumer and proumer. And I think we're starting to see how these platforms might have compounding advantages over time. And so that makes it especially kind of existential or interesting of who is acquiring the most users.

And then on a related note, this was actually the first issue that we included products that were nonAI native but are now majority AI enabled. So things like Canva, Notion, Freepick, Notion actually announced that now they think half of their new ARR is driven by AI first features, which is very cool. And then lastly, I think we've seen a big expansion of AI outside of just like the website or app prompt box. So we have all of the browsers that have come out like, you know, Dia, Comet, Atlas. We have Claude and Excel, PowerPoint, and Chrome. And then we have desktop apps like Cursor, WhisperFlow, Granola. Um, and so there's been just a really kind of exciting explosion in the ways that people are using AI.

基础模型:市场份额与专业化

主持人: 太令人兴奋了。这里有很多内容要讲。我们先从大型基础模型开始吧。你能谈谈你认为GeminiClaude以及ChatGPT各自的专业领域是什么吗?因为感觉这些模型更多是共同进步,而不是相互替代。

Original English

主持人: So exciting. There's a ton to cover here. So let's start with the big foundation models. Can you talk a bit about what you think are the respective areas of specialization for Gemini Quad and then of course Chhat GPT because it feels like it's been a rising tide story more than these models trading off with each other.

Olivia: 是的,我同意。尽管过去一周可能有些戏剧性,比如Katy PerryTwitter上加入了“黄色战争”站队,这是我从未预料到的。我认为在基础层面,如果你看AI的使用情况,ChatGPT仍然是毋庸置疑的赢家。在网页端,它的规模是Gemini的2.7倍;在移动端,是Gemini的2.5倍。尽管科技Twitter上有很多讨论,但ChatGPT在网页端比Claude大近30倍,在移动端比Claude大近80倍。我们曾看到Sam Altman超级碗广告大战时期发过一条推文。

Original English

Olivia: Yes, I agree. despite despite the drama maybe of the past week where we have Katy Perry taking sides on Twitter in the yellow war which is something that I didn't ever see coming. I think at a base level still if you look at AI usage like chat GBT is a very very clear winner. So on web they're 2.7 times bigger than Gemini. On mobile they're 2.5 times bigger than Gemini. And then despite again like the kind of tech Twitter discourse um Claude they're almost 30 times bigger than Claude on web and almost 80 times bigger than Claude on mobile. So we had seen that Sam Alman tweet back in the Super Bowl ad wars era. The

主持人: 那条关于德克萨斯州的推文。

Original English

主持人: Texas tweet.

Olivia: 是的。他说我们在德克萨斯州使用ChatGPT免费版的用户比Claude在全球所有用户加起来还要多,这是事实。

尽管如此,我认为我们正在看到——我不认为“分化”是正确的词,但也许是人们使用的产品数量和用途的扩展,这在一定程度上改变了市场份额。Claude尤其专注于专业消费者市场,推出了像Co-workClaude CodeClaude for ExcelPowerPoint等产品。如果你看ClaudeChatGPT上正在出现的应用商店,它们都有200多个应用,但重叠度只有11%。Claude非常专注于高级数据源研究工具科学工具金融数据等,而ChatGPT则非常专注于消费者市场旅游营养消费金融等。

Gemini则有点独树一帜,它的增长主要由创意工具驱动。如果你看它的活跃用户和付费用户,几乎与V3Nano Banana 1Nano Banana ProNano Banana 2等版本的发布完美相关。它们在专业消费者领域也做了一些,比如将AI添加到GmailSheetsCalendar。但这都是通过他们现有产品实现的,而不是全新的体验。

Original English

Olivia: Yes. He was like we have more people using chatbt free version in Texas than Claude has like all users globally which is true. Um that being said I think we are seeing I don't think bifurcation is the is the right word but maybe expansion in the number of products people are using and what they're using different products for. Uh which has kind of changed the market share a little bit. Claude in particular has really doubled down on proumer with things like co-work cla code claude and excel and powerpoint. If you actually look at the app stores that are emerging on claude and chatbt they both have 200 plus apps but there's only 11% overlap. Like Claude is very much doubling down on like premium data sources, research tools, science tools, financial data, and chatbt is really doubling down on like consumer marketplaces, travel, nutrition, consumer finance, things like that. Um, and then Gemini is kind of in its own little corner as [laughter] well, and the traction has largely been driven by creative tools there. So if you look at their kind of active users and paying users, it's nearly perfectly correlated to releases of like V3, Nano Banana 1, Nano Banana Pro, Nano Banana 2. Um they're doing a little more on proumer. They're adding AI to uh Gmail, Sheets, Calendar. Um but but that's all being captured by like their existing products versus like a net new experience.

ChatGPT的应用商店策略与复合优势

主持人: 也许我们深入探讨一下应用商店的动态,这太引人入胜了。你能谈谈ChatGPT及其应用目录的看涨理由吗?

Original English

主持人: Maybe let's dig into the app store dynamic a little bit because that's so fascinating. Can you talk about the bullcase for chat GBT with I think what they call the apps directory.

Olivia: 是的,是的。我认为我们看到ChatGPT采取的方法,Sam自己在Twitter上也说过,就是“我们希望成为所有人的AI”,这意味着他们试图获取所有消费者,并以不同的方式对他们进行变现。所以,我认为Claude已经非常明确,他们将通过订阅来变现,这对于能够支付订阅费用的个人和公司来说很好,但并非所有人都能支付。我认为你可以从他们正在投入的插件中看到这一点,这些插件是付费的、高平均客户价值(ACV)的工作数据工具,比如PitchBook,是投资者、科学家、数学家会使用的工具。而ChatGPT我认为更倾向于Google式的方法,他们正在构建普通人会想使用的东西。

Original English

Olivia: Yeah. Yeah. I think the approach we're seeing with Chat GBT and and Sam said this himself on Twitter is like we want to be the AI for everyone and that means that they're trying to acquire every consumer and they'll monetize them in different ways. So like I think Claude has been very clear that they're just going to monetize via subscriptions which is great for people in companies who can pay for subscriptions but it won't be everyone. I think you see that with the plugins that they're leaning into which are like paid high ACV like work data tools that things like that like pitchbook like things that you would use if you're an investor or a scientist a mathematician. Um, and Chad GBT, I think, is going more of the somewhat of a Google type approach in that, um, they're building things that like the average person will want to use

主持人: 也许现在只有一小部分人会转化为订阅用户,但他们将能够通过广告,我猜也可能通过交易来变现。例如,如果他们正在构建一个预订旅行或进行所有这些其他长尾消费者购买的入口。

Original English

主持人: and maybe a smaller percentage of those convert to subscriptions right now, but they will be able to monetize those people through ads and probably also, I would guess, through transactions. like if they're building the gateway to like um book a trip or do all of these other kind of longtail consumer purchases,

Olivia: 理论上,他们最终应该能够从中分一杯羹,至少是针对他们带来的流量。所以我认为这就是ChatGPT应用商店的看涨理由,它尚未在数据中显现,但可能在未来一两年内变得更加明显。是的,这真的很有趣,因为它触及了你在报告中提到的复合优势以及上下文如何复合的观点。你能稍微谈谈这个概念吗?然后,你用什么指标来衡量它?是会话时间?是会话次数?是你提供的数据量?还是其他什么?

Original English

Olivia: hypothetically, they should eventually be able to take some kind of cut of that at least for for the traffic that they're driving. And so I think that that is the the bull case for the chat GBT app store that isn't yet showing up in the data that will probably become like even more evident in the next year or two. Yeah, it's really interesting because it touches on your point in the report about compounding advantages and how context compounds. Can you talk a little bit about that concept and then what's your proxy in terms of a metric for it? Is it session time? Is it number of sessions? Is there is it the amount of data you've provided or is there something else?

AI记忆与身份锁定

Olivia: 是的,这对我来说是一个非常令人兴奋的问题,因为我认为到目前为止,对于像ChatGPTClaudeGeminiPerplexity这样的横向大型语言模型(LLM),我们生活在一个上下文和记忆相对容易导出的世界。例如,Claude最近就围绕这个主题做了一个宣传活动。但我认为锁定效应将越来越强。我确实认为这实际上可能更有利于像ChatGPT这样更广泛、更横向的工具,原因有几个。

首先,我认为我们已经看到ChatGPT专注于或开始开发你可以通过平台与其他人互动的产品。例如,群聊。想象一下,如果有一个更成功的ChatGPT群聊版本,你的所有朋友都在上面,那么如果你想离开ChatGPT,你就必须说服他们所有人都一起离开。

Original English

Olivia: Yeah, this is a really exciting question to me because I think thus far with these horizontal LLMs like ChachiBT, Claude, Gemini, Perplexity, we've kind of lived in a world where the context and the memory is somewhat easily exportable. Like Claude ran a campaign around this recently, but I think there's going to be increasing lock in. And I do think that probably actually benefits the broader more horizontal tools like chatbt for a few reasons. So I think one we've already seen chat GBT focus on or start to build out products where you interact with other people on them through the platform. So the group chats like imagine if you if there's an even more successful version of chatbt group chats

主持人: 没错。

Original English

主持人: and all of your friends are on there then if you wanted to turn from chatbt you'd also have to convince them all to go effect.

Olivia: 没错。我想说第二个原因也类似于苹果谷歌的比较,即随着这些应用商店的出现,开发者可能会开始将他们的时间和精力集中在为哪些平台构建最复杂的功能,以及首先向哪些平台发布,这取决于谁拥有最多的用户,或者在某些情况下,谁最愿意付费。但对于许多消费者工具来说,这将取决于谁拥有最多的用户。所以我认为这也对ChatGPT有利。

然后,另一件可能让我今年最兴奋的事情是Sam Altman曾暗示过的ChatGPT认证层。是的。所以基本上,你将能够用你的ChatGPT账户登录,并带着你的记忆令牌,然后其他产品将能够借用这些东西,从而为你提供更强大、更有用的服务。如果真是这样,那么你会希望将更多的核心身份存储在ChatGPT上,因为它能将这些信息借给其他工具,让它们为你提供更好的服务。

Original English

Olivia: Exactly. I would say the second one is kind of also like an Apple Google comparison in that as these app stores emerge, it is likely that developers might start to concentrate their time and effort in who they build for in the most sophisticated way, who they ship to first um depending on who has the most users or maybe in some cases who's the most willing to pay. But for a lot of these consumer tools, it'll be who has the most users. So I think that also benefits JBT. And then the other thing probably that I'm most excited for this year that Sam uh Alman had kind of hinted at is this like authentication with chatbt layer. Yeah. So essentially you'd be able to log in with your chatbt account and take like your memory and your tokens with you and then that other product would be able to kind of borrow those things to be even more powerful and helpful for you. And if that's the case, then you're wanting to have more of your core identity live on chatbt because then it can lend it to these other tools that are that are even better for you.

主持人: 这太聪明了,它确实发挥了他们的优势,因为他们有9亿人的注册用户,而第三方开发者理想情况下不会想为推理付费。

Original English

主持人: It's so smart and it really plays to their advantages in that they have signups for 900 million people and then the third party developer ideally would not want to pay for the inference. Yes.

Olivia: 是的。所以用户可以带着他们的推理能力。开发者有优势。ChatGPT获得了锁定效应。用户获得了个性化的好处,一切都运作良好。

Original English

Olivia: So the user can bring their inference capacity with them. There's an advantage for the developer. Chat GBT gets the lock in. the user gets the benefit of personalization and it all kind of works.

主持人: 是的,我完全同意。我对此还有一个疑问,我认为这可能对增加消费者产品的锁定效应既有积极影响也有消极影响,那就是你的工作与你的企业合同如何结合。例如,在某些方面,如果我的公司在工作中使用ChatGPT,对我来说是好事,因为我知道如何使用这个产品,作为一个普通消费者,他们可能已经尝试过一两个AI产品,所以他们更有可能感到舒适并继续使用他们已经用过的东西。

Original English

主持人: Yes, I totally agree. The one question mark I still have on this that I think could play both positive and negative in terms of increasing lock in uh for the consumer product is what your work goes with like what your enterprise contract is. So for example, in some ways it's good for me if we if my company uses chatbt for work because then I know how to use the product and as a normal consumer they might have tried one or two AI products so they're more likely to be comfortable and keep using something that they've already used.

Olivia: 另一方面,有些人可能不想在个人和工作使用场景中混淆身份和记忆。没错。所以我真的很感兴趣,我认为OpenAI最近也暗示了这一点,但我真的很感兴趣我们如何将记忆在不同角色之间进行划分,这些角色存在于你自身内部,并且正在使用这些产品。

Original English

Olivia: On the other hand, some people might not want to mix identity and mix memory across their personal and work use cases. True. And so I'm really interested I I think OpenAI hinted at this recently, but I'm really interested in how we kind of segment memory across different um personas that are within yourself that are that are using these products.

主持人: 不要混淆。

Original English

主持人: Don't cross the streams.

Olivia: 是的,没错。

Original English

Olivia: Yeah. Exactly. Exactly.

Google的AI策略与多模态发展

主持人: 那么,也许我们暂时转向Gemini。你知道,我想到Google早期AI产品Bard给人的感觉,他们永远都无法摆脱这个阴影。

Original English

主持人: Well, maybe actually switching gears to Gemini for a moment. You know, I think about the kind of just the vibes around Google with their early AI products, Bard, which they'll never live down. um

Olivia: 那段艰难的时期。

Original English

Olivia: some tough times there

主持人: 到我们今天拥有像Nano Banana这样的产品,甚至命名为Nano Banana,这完美地体现了Google取得了多大的进步。

Original English

主持人: to where we are today with products like nano banana like even naming it nanobanana is such a perfect microcosm for how far Google has come

Olivia: 而且他们似乎在多模态方面有很多意图。你如何评价他们的方法?

Original English

Olivia: and it seems like they have a lot of intentions around multimodality what's your assessment of their approach

主持人: 我印象深刻。我认为他们在某些方面一直犹豫不决,或者说在某些方面正是我们所预期的犹豫不决,即把AI融入核心功能。因为这存在蚕食自身产品的风险,或者说有很多人已经使用这些工具10、20、30、40年了,所以转换成本有点高。他们不想在AI突然无处不在时吓到用户,我理解这一点。但他们做得非常出色的是这些新的创意产品,它们基本上是由DeepMind团队驱动的模型,我认为这个团队总体上非常棒。我认为NotebookLM实际上是首次展示了这一点,它在消费者AI音频领域是真正的新事物。现在我们有了图像和视频模型。所以,在某些方面,对于像这样的大公司,他们必须克服自身障碍才能真正创新,而且他们似乎正在这样做。但你也在Google工作过,所以我很好奇你的看法。

Original English

主持人: I've been impressed um I think they have been hesitant maybe in some ways more hesitant in same ways exactly what we would expect so to to kind of bake AI into the core features because there's a risk of either like cannibalizing their own product or like there are so many people who are have used these tools for 10 20 30 40 years and so the the switching cost there is like a little bit high. They don't want to scare users when AI is suddenly popping up and everything which I understand. Um but what they've done a really really good job at is these new creative products that are basically very model driven from the the deep mind team who I think is generally fantastic. I think NotebookLM was actually the first look at this and that was something truly new in like consumer AI audio. Um, and now we have the image and video models. Um, so in some ways with a big company like this, they kind of have to get over get out of their own way in terms of being able to actually innovate and it seems like they are but you also worked at Google. So I'd be curious for your it.

Olivia: 很有趣的是,我很高兴你提到了Notebook,因为Notebook是公司内部产品领域的一个绿地,所以没有10位副总裁争夺它。因此,我认为Notebook的进展是巨大的。你知道,他们刚刚推出了一个视频生成功能,可以帮助直观地展示你工作区中的所有概念,这很酷。相反,当你查看SheetsDocs等现有产品服务时,过去存在着巨大的惯性和势头,然后是管理开销。是的。围绕这些产品,他们很难做任何除了最明显、渐进式的事情之外的事情。

Original English

Olivia: It's interesting to just I'm glad you brought up notebook because notebook is sort of this green field area within product area within the company. So you don't have 10 VPs fighting over it. And as a result, I think just the progress on notebook has been tremendous. You know, they just launched a video generation feature that helps visually demonstrate all the concepts in your sort of workspace, which is cool. Conversely, when you look at the existing product services like sheets or docs, there's just so much one sort of momentum and inertia from the past, but then management overhead. Yes. Around those, it's harder for them to do anything other than the most obvious incremental thing.

主持人: 是的,我同意。我们拭目以待未来几年会发生什么。我觉得他们会在其中一些产品上奋力一搏,因为他们不想失去用户基础,但正如你所说,他们已经与如此多的企业锁定了合作,所以至少在短期内,他们可能不需要做太多就能跟上。

Original English

主持人: Yes, I agree. We'll see what happens there in the in the next few years. I feel like they're going to put up a fight on some of those products because they don't want to lose that user base, but to your point, they're already locked in with so many enterprises that they might not have to do that much at least in the near term to kind of keep up.

全球AI趋势与区域差异

主持人: 你知道,这次对话隐含着我们主要在西方体验和谈论AI。

Original English

主持人: You know, implicit in this conversation is we experience and talk a lot about AI in the west.

Olivia: 是的。

Original English

Olivia: Yeah.

主持人: 谈谈全球AI趋势吧。我在报告中看到了一些令人惊讶的事情。

Original English

主持人: Talk a bit about the sort of global AI trends. There was a few surprising things I saw in there.

Olivia: 我们扩大了这份报告的范围,结果非常有趣。在AI使用上,与世界其他地区相比,俄罗斯中国有两个可能显而易见的差异。对于中国,大家都知道,大量的AI产品受到审查或禁止,所以几乎所有的使用都集中在本土产品。实际上,中国是所有国家中ChatGPTGemini总使用率最低的,只有15%。他们主要使用字节跳动旗下的豆包Dow Bow),以及DeepSeek文心一言Quen)、Kimi等模型。

Original English

Olivia: we uh kind of expanded our scope in terms of what we looked at for this report which ended up being like very fun and interesting. Um two things that are are are probably obvious uh in terms of how they differ from the rest of the world uh would be Russia and China. So Russia I think China everyone knows like a ton of AI products are kind of censored or banned and so almost all of the usage they actually have the lowest combined chatbt and Gemini usage of any country. it's only 15%. So they're mostly using like Dow Bow which is made by Bite Dance, Deep Seek, Quen, Kimmy, those kinds of models.

Olivia: 让我有点惊讶的是,俄罗斯的情况也非常相似。他们也因为制裁等原因,不得不建立自己的平行AI生态系统,这阻止了他们使用所有基于美国的工具。因此,我们看到像GigaChatYandex这样的俄罗斯本土产品,通常由国有企业开发,在那里拥有巨大的使用量,还有DeepSeek。所以,俄罗斯DeepSeek的第二大市场,仅次于中国

因此,如果你看各国的人均采用数据,是的,有些国家Claude用得多一点,有些国家Gemini用得多一点,但俄罗斯中国是两个巨大的例外,它们是庞大的市场。所以我认为值得关注那里正在发生的事情。

Original English

Olivia: The somewhat of a surprise to me was that Russia actually is a very very similar story where they have also their own kind of parallel AI ecosystem out of necessity because they have some level of sanctions and and things like that that prevent them from using all the US-based tools. Um so we've seen products like Giga Chat and Yandex which are Russia specific built by Russian often state affiliated companies have big big usage there and then DeepSeek. So Russia is the number two market for deepseek after after China. And so if you look at the kind of like per country adoption data, like yes, there's some blips where like this country uses Claude a little bit more, this country uses Gemini a little bit more, but the two huge outliers are Russia and China, and those are like big big markets. And so I think it's worth watching what's going on there.

主持人: 这很有趣,因为俄罗斯中国都是因为模型使用限制和文化偏好而成为异类。还有其他国家有地域性趋势,还是说这是一种全球性的AI行为模式?

Original English

主持人: It's [snorts] interesting though because both Russia and China, they're outliers because of restrictions around how models can be used and and maybe cultural preferences. Are there any other countries that have geospecific trends or is this a sort of global AI behavior set?

Olivia: 是的,我想说在模型开发,即允许你部署专有AI产品的专有模型开发方面,大部分研究来自美国中国,可能还有一小部分来自俄罗斯

Original English

Olivia: Yeah, I would say in terms of like model development, proprietary model development that allows you to to deploy proprietary AI products, most of that research is coming out of the US and China, maybe a little bit out of Russia. Okay.

Olivia: 我认为我们正在其他地方看到一些本土生态系统。我可以说韩国有几个自己的产品,比如NaverKakao,它们构建了不错的LLM界面印度可能是我密切关注的另一个国家,仅仅是因为那里人口众多,你可以有独立的大公司专注于印度市场。印度另一个有趣的地方是,它有如此多的不同语言,范围之广,以至于LLM产品甚至语音产品都未必能很好地支持。如果你是其中一种语言的主要用户,并且试图使用像ChatGPT这样的产品,体验会更差。所以到目前为止,我们还没有看到那里出现巨大的差异,但我不会惊讶地看到更多创始人,甚至来自美国的创始人,会瞄准印度的AI市场。

另外,我想提的是,我们首次制作了一张热力图,本质上显示了哪些国家人均AI采用率最高和最低。我们查看了大约10个最大的LLM产品,包括网页和移动端,看看情况如何。

Original English

Olivia: I think we are seeing a few kind of native ecosystems in other places. I would Korea has a couple of their own products like neighbor and cacao that have built out nice kind of LLM interfaces. India is probably the other one that I watch really closely just because there's so many people that you can have standalone big companies focus on India. The other interesting thing about India is there's so many different languages like such a range that both LLM products and even voice products don't necessarily support very well. like it's a worse experience if you're a primary user of one of those languages and you're trying to use something like a chatbt. Um so so far we haven't seen a huge amount of variance there yet but I would not be surprised maybe to see more founders even from the US like targeting the Indian market for AI. Um and then the other thing I wanted to mention we did for the first time also kind of what like a heat map essentially of which countries are adopting AI the most and the least on a on a per capita basis. So we looked across like the 10 biggest LLM products to see on web and mobile to see what this might look like.

主持人: 所以新加坡排名第一。

Original English

主持人: So Singapore is number one.

Olivia: 太疯狂了。

Original English

Olivia: Crazy.

主持人: 是的,然后是香港,接着是阿联酋,然后是韩国美国排在第20位。所以,不算很低,但也不算特别高。俄罗斯中国则排在很后面,低于50位。我认为这些数据中有很多有趣的故事。

Original English

主持人: Um yes then Hong Kong then the UAE then South Korea. Uh the US is down at number 20. So, not super low, not incredibly high. Russia and China are like very far down the list, like sub 50. Um, and there's a lot of interesting stories I think that live in that data.

Olivia: 第一个故事是,如果你想想排名前五的国家,比如新加坡韩国香港,它们劳动力的人口结构非常科技优先白领高技能。而美国有很大一部分工作岗位尚未真正被AI触及,比如零售、交通运输以及其他一些领域。

Original English

Olivia: The first one is if you think about those top five like Singapore, South Korea, Hong Kong, it's a very like the demographics of the workforce are very like tech first, white collar, high skill. and the US has a giant chunk of jobs where AI hasn't really touched them yet, like retail and transportation and and some of these other things. Um,

Olivia: 我认为,围绕AI的文化规范也出乎意料地多样化。如果你在美国,你可能已经内化了这种持续的焦虑和质疑,关于“我的工作会被取代吗?”或者“AI对艺术家来说是可怕的”等等,所有这些都会影响人们是否选择使用AI。

Original English

Olivia: I think also the cultural norms around AI are shockingly diverse. If you're in the US, you have probably internalized this ongoing angst and questioning around my job. or um you know AI is terrible for artists or all of these other things that make people pick up or not pick up AI.

主持人: 是的。

Original English

主持人: Yes,

Olivia: 去年Edelman这家全球媒体公司做了一项大型调查,美国对AI的信任度相当低,大约只有32%。而榜单上大多数其他高排名的国家,信任度都在50%、60%、70%左右。所以我认为这也阻碍了美国的发展,尽管我们是最大产品的诞生地。我们的人均使用率低于许多其他市场,这些市场可能人口较少,但更积极地拥抱了AI。

Original English

Olivia: there was actually a big survey last year from Edelman um the global media company and the US had a fairly low rate of trust in AI. It was like 32%. And most of these other countries that are high on the list are like 50 60 70%. So that I think has also held the US back despite the fact that we are where the biggest products come from. our per capita usage is lower than a lot of these other markets that have maybe smaller populations but have been uh have embraced it more.

主持人: 我认为这完全正确。你知道,我读到中国对AI的好感度高达80%,80%的人持积极态度。我知道阿联酋新加坡,我认为他们在文化上倾向于科技乐观主义

Original English

主持人: I think that's exactly right. You know, I was reading that in China the sort of favorability views on AI or 80% 80% hold a favorable view and I know UAE and Singapore I think they've sort of culturally wired to be tech optimistic.

Olivia: 是的。

Original English

Olivia: Yes.

主持人: 这是一种优势,你知道的。

Original English

主持人: Um which is an advantage, you know.

Olivia: 是的,是的。确实如此。看到一些小国家的人均采用率很有趣。例如,在美国,大约三分之一的人是像ChatGPT这样的产品的月活跃用户。

Original English

Olivia: Yes. Yes. Definitely. It's interesting to see some of these smaller countries like the the per capita adoption rate like in the US it's around probably a third of people are monthly active users of something like a chatbt. Yeah.

Olivia: 在一些欧洲国家,甚至东欧国家,这个比例在较小的基数上达到了50%、40%、45%、60%,但他们比我们这里更快地接受了它。

Original English

Olivia: In some even some of like the European countries um or Eastern Europe it's like 50 40 45 60% on on smaller bases but they've kind of embraced it more quickly than we have here.

主持人: 是的。真的很有趣。你知道,我正在关注的一件事是,当你审视AI的范围,从最实用的,几乎是Google搜索的替代品,到最具文化性、创造性、个性化的,我们应该看到各国之间更大的差异,因为显然印度电影的文化与中国美国电影的文化截然不同。

Original English

主持人: Yeah. Really interesting. You know, one one thing that I'm sort of watching and I'm interested in is as you look at the spectrum of AI from the most functional almost like a Google search replacement to the most cultural, creative, personal, we should see more divergence country by country because obviously the culture the movies they make in India couldn't be more different than the movies they make in China or the US.

主持人: 那么,为什么他们使用创意工具的方式不会有所不同呢?

Original English

主持人: So why wouldn't their use of creative tools be different?

Olivia: 是的。这说实话也是我们开始在这份报告中关注地理细分的部分原因,因为在生成式AI的前两年半到三年里,绝大多数消费者可能只与一个产品互动,而现在它正在相当大地扩展,我认为我们将看到更多市场特定工具

Original English

Olivia: Yeah. And this is honestly part of the reason why we started looking at the geographic segmentation in this report is because for the first two and a half three years of generative AI the vast majority of consumers were maybe interacting with one product and now it's broadening quite a bit and I think that we will see more of these market specific tools

Olivia: 如果它们能够占据足够大的市场份额,就像一些俄罗斯公司或中国公司那样,如果市场足够大,它们实际上可以登上全球榜单。

Original English

Olivia: and if they are if they capture enough of that market like some of these Russian companies or Chinese companies they can actually surface up to the global list if if kind of the market is big

创意工具的演变

主持人: 谈谈创意工具的演变,你认为这在多大程度上反映了文化,又在多大程度上推动了文化?我们何时会跨越那个门槛?

Original English

主持人: talk a bit about the evolution of creative tools and how much you think that that is that a reflection of culture is that driving culture when do we cross that threshold

Olivia: 创意工具的趋势一直很引人入胜。我的意思是,显然第一个大型生成式AI产品实际上是Midjourney,它比ChatGPT更早出现,没错。在我们榜单的前几版中,它主要由创意工具主导。

Original English

Olivia: the creative tools trend has been fascinating um I mean obviously the first big generative AI product was actually midjourney which came out before chat that's right and in our first few editions of the list it was very much dominated by creative tools um and

Olivia: 我以前说过,创意工具受益于早期模型的幻觉,因为它们能产生更令人惊讶、美丽或原创的东西。所以有一段时间,这些是消费者AI中真正唯一有效的东西。现在情况大不相同了。创意工具仍然占据榜单的很大一部分,但作为独立大生意的创意工具类型已经改变了。我想说最大的变化是,我们看到的独立图像生成器越来越少。

Original English

Olivia: the I've said this before but the creative tools benefit from kind of hallucination of the early models um because they produce things that are more kind of surprising or beautiful or original. Um and so for a while that those were the only things working in consumer AI really. Um now it's shifted a lot. Creative tools are still a huge chunk of the list, but like the type of creative tool that is a standalone big business has changed. Um I would say the biggest change is we're seeing fewer standalone image generators. Mhm.

Olivia: 如果你正在制作像表情包、基本的营销图片信息图表这样的基本商品图片,ChatGPTGemini中的核心模型现在已经非常擅长这些了。所以,榜单上仍然出现的像IdeogramMidjourney这样的产品,要么在美学上非常有主见,要么拥有更复杂的工作流程,这是你在ChatGPT这样的产品上无法获得的。

Original English

Olivia: A lot of this activity if you're making like a basic commodity image like you know a meme or a basic marketing image or an infographic like the core models in ChachiBT and Gemini are quite good at those things now. So the products that are still surfacing on the list like an ideoggram um or a midjourney are either very aesthetically opinionated or they have very more sophisticated workflows that you can't get on something like a like a chatbt. Um,

Olivia: 对比之下,我想说音乐语音视频似乎都是那些最大的模型公司投入较少的东西。因此,我们看到像Suno在音乐领域和ElevenLabs在语音领域这样的公司完全脱颖而出,登上榜单前20、前15名,并随着时间推移保持住了位置。然后,社区企业客户的庞大基础等带来了复合锁定效应视频是我疑问最多的地方。

Original English

Olivia: contrasting that, I would say like music, voice, video all seem to be things that the model the biggest model companies have maybe invested less in. And so we've seen players like Suno and music and 11 Labs in voice kind of completely break out and rise to top 20, top 15 on the list and then like hold their spot there over time. And then there's like a compounding lock in from like the community and you know the big base of enterprise customers and all of that. Um video is where I have the most questions.

Olivia: OpenAI一直在投资Sora,当然Google也有Vo,但中国模型非常出色,因为它们可以训练任何数据。所以Kuaishou Kuaishou 2可能是最好的例子,它在某些方面远远领先于美国公司迄今为止所能做到的。所以我想我们会看到。我认为这实际上有利于像韩国这样的平台,你可以在一个地方使用所有模型,因为我姐姐Justine写过一篇关于这个的文章,但视频的发展方式是,不太可能出现一个模型统治一切的情况,所以你需要能够在它们之间切换。这似乎适用于大多数模型领域。你知道,聊天模型、创意模型,甚至代码模型都有各自的专业领域。你知道,人们谈论Opus人体工程学

Original English

Olivia: OpenAI has been investing in it with Sora and of course Google with VO but the Chinese models are so good because they can train on any data. [laughter] So Cance 2 is probably the best example of this where it's just kind of in some ways head and shoulders above what the US companies have thus far been able to do. Um so I think we'll see. I think this actually benefits platforms like a Korea where you can use all the models in one place because my sister Justine wrote an article about this but the way video is shaping out there's it's unlikely to be like one model to rule them all and so you kind of need to be able to switch between them. That seems true of most of the model spaces. You know, chat models, creative models, even code models have their areas of specialization. You know, people talk about kind of ergonomics of Opus. Yes.

主持人: 对比CodeX的准确性。是的。那只是一个权衡,你知道的,你必须选择用什么工具解决什么问题。

Original English

主持人: Versus the accuracy of codeex. Yes. And that's just that's a trade-off, you know, and you have to choose what tool you want to use for which problem.

Olivia: 是的,绝对如此。Sora对我来说真的很有趣,因为它既代表了模型的一大进步,也是一次雄心勃勃的社交实验Sora早期的数据显示,创建内容的人数比我们之前看到的要高出10倍。

Original English

Olivia: Yeah. Absolutely. Um, Sora is really interesting to me because it represented both a sort of a big step forward in the model but also a really ambitious experiment around social and there was data in the early days of Sora like the percentage of people that were creating which was dramatically 10x higher than we'd seen before.

Sora与AI社交的未来

主持人: 你对Sora社交努力模型努力有何评价?你认为它会走向何方?

Original English

主持人: You know what's your kind of assessment of the Sora social effort versus the model effort and where do you see that going?

Olivia: Sora太引人入胜了,我认为它是一个非常有趣的早期实验,教会了我们很多关于创意工具的知识,但更重要的是,教会了我们AI时代消费者社交可能是什么样子。

Original English

Olivia: store is so fascinating and I think was a very um interesting early experiment that I think taught us all a lot about kind of both creative tools but also maybe more importantly what consumer social in the AI era might look like.

Olivia: 从数据上看,他们发布时声势浩大。他们连续20天在美国应用商店排名第一,这非常难做到。这意味着你可能每天需要获得15万次下载才能成为应用商店的第一名。所以下载量很大。他们实际上比ChatGPT本身更快地达到了一百万用户。所以这是一个巨大的发布。

Original English

Olivia: So by the numbers they had a massive launch. They were number one on the app store the US app store for 20 consecutive days which is very hard to do. It means you're probably getting to be number one on the app store you probably have to get these days 150,000 daily downloads. So it's like a high download volume. Um, and they actually hit a million users faster than chatbt itself. So like huge launch

Olivia: 实际上,我认为很多人低估了它,它仍然有非常显著的使用量。根据Sensor Tower的数据,每天有300万次下载。这根本不差。Sora新下载量有所下降。他们可能在11月达到每月600万次的峰值,现在看起来大约是每月150万次。我认为Sora真正成功的地方在于它是一个非常好的视频模型

Original English

Olivia: and actually I think what a lot of people underestimate is it still is very significant usage. So 3 million Dows per sensor tower. Um, which is not bad at all. What has dropped off about Sora is the new downloads. So they're maybe they peaked at like 6 million a month in November. It's looking like a million and a half now. Um, I think the what has really worked about Sora is that it's a very good video model

Olivia: 他们创新并引入了客串cameos)的概念,即真实人物可以授权Sora使用他们的肖像,这样他们和他人就可以生成他们的视频。所以,早期很多人都在制作朋友的表情包视频,比如Jake Paul就因为是第一个积极使用Sora的名人而走红。所以你到处都能看到疯狂的Jake Paul视频。是的,我的意思是,说实话,他做得很好。

Original English

Olivia: and they kind of innovated and introduced this concept of cameos which is where a real person can grant their likeness to Sora so that they and others can generate videos of them. So like a lot of people in the early days were doing like meme videos of their friends like Jake Paul went viral cuz he was the first big celebrity to like lean into Sora. So you were seeing like insane Jake Paul videos everywhere. Yeah. I mean honestly good for him.

主持人: 是的,是的。

Original English

主持人: Yes. Yes.

Olivia: 我认为Sora不太成功的地方在于,因为内容是可导出的,人们会把它带到TikTokInstagram ReelsYouTube,在那里它与最优秀的人类制作内容竞争,所以整体的信息流体验更好,因为你看到的是两者中最好的,而不仅仅是Sora中最好的,对吧?

Original English

Olivia: Um I think what worked less about Sora is that because the content was exportable, um people would take it to Tik Tok, they would take it to Instagram reels, they would take it to YouTube and there it competed against the best humanmade content and so the overall feed experience was just better because you were seeing the best of both, not just like the best of Sora, right?

Olivia: 我认为我们还没有看到一个完全由AI内容组成的社交产品取得成功。在某些方面,情感投入感觉更低。所以我可以想象我们会看到更多这样的例子,Sora作为创意工具仍然拥有非常显著的使用量和收入,但作为社交应用则不然,对吧?我不知道是否会有,但很可能会有一个大规模的AI原生社交网络,但我们还没有看到它是什么样子。我想说。

Original English

Olivia: Um, I don't think we've seen a social product yet succeed that's like entirely AI content. The emotional stakes are just feel lower in some ways. And so I would imagine we'll see more examples like these where Soros still has clearly very very significant usage and revenue as a creative tool, but not so much as a social app, right? Um, and I don't know if there'll be there probably will be an a massive AI native social network, but we haven't seen what it looks like just yet. I would say

主持人: 会很有趣的。你知道,我们经常讨论这个问题,但每个社交产品都有一个地位游戏

Original English

主持人: it'll be interesting. You know, we discuss this frequently, but every social product has a status game. Yes.

Olivia: 是的。

Original English

Olivia: Yes.

主持人: 在Instagram上可能是最热门的,在X上可能是最有趣的。而Sora上新兴的地位游戏似乎是“最有趣”。我认为这也是内容难以跨越的原因之一。

Original English

主持人: You know, and on Insta it's maybe be the hottest and on X it's be the most interesting. And it felt like the emerging status game on Soro was be the funniest. And I think this is one of the reasons why it's hard for the content to cross over

Olivia: 因为评判什么有趣和什么伟大有两种不同的方式。我同意。如果我不得不猜测他们可能会找到更多利基市场,他们现在已经与迪士尼等大型媒体公司签署了一系列协议。

Original English

Olivia: because it's just two different ways of judging what is interesting and and great. I agree what they might do if I had to imagine where they might find more of a niche. They have now inked a bunch of deals with big media companies like Disney.

主持人: 完全正确。

Original English

主持人: Totally.

Olivia: 所以,如果Sora是唯一可以制作像授权粉丝视频的地方,关于那些受人喜爱的角色和娱乐人物,那将非常有趣。

Original English

Olivia: And so if Sora is the only place where you can make like licensed like fan videos of like beloved kind of characters and entertainment figures, then like that's very interesting. Um but we're early I think in how that rules out.

主持人: 还很早。

Original English

主持人: It's so early.

Olivia: 我知道我们一直在说。

Original English

Olivia: I know we keep saying it. [laughter]

主持人: 是的。

Original English

主持人: Yeah.

AI代理的崛起与影响

主持人: 我们不能不谈论代理OpenClawManisGen SparkMoldbook。请给我们概述一下过去60天里代理领域发生了什么,以及报告告诉了我们什么?

Original English

主持人: We can't have this conversation without talking about agents. Open Claw. Manis, Gen Spark, Moldbook. Give us an overview of what has happened in the last 60 days in the world of agents and what does a report tell us?

Olivia: 我认为这主要是为什么我说过去,你知道,甚至六个月,但实际上是过去两个月的这份报告,是我们所见过的最有趣的。所以,OpenClaw实际上,正如你所见,不在我们的排名中,因为它在二月份爆发了。我们的数据截止到一月份,但我们确实提取了二月份的数据。如果它符合条件,它将在我们的网页榜单上排名第30位,这是一个相当大的首次亮相。我认为OpenClaw真正有趣的地方在于,它的使用量在技术社区中持续加速。所以现在它我认为是GitHub历史上星标数第一的产品。它超过了React,超过了Linux。它真的,真的。

Original English

Olivia: I think this is mostly why I say the last, you know, even 6 months, but actually even two months of this report have been like the most interesting that I think we've seen. So, OpenClaw actually, as you'll see, is not on our rankings because it blew up in February. Our data ends in January, but we did pull the data uh for February. And if it had been eligible, it would have been number 30 on our web list, which is a pretty big debut. I think the really interesting thing about OpenClaw is the usage has just continued to accelerate in the technical community. So now it's I think number one GitHub stars of all time. It passed React, it passed Linux. It's really, really

主持人: Linux。天哪。

Original English

主持人: Linux. Holy cow.

Olivia: 非常令人印象深刻。但就整体新用户而言,它已经趋于平稳。我们查看了“开始使用”或“注册页面”的访问量,自二月初以来,每周都趋于平稳,我认为这表明,如果你是技术人员,它是一个很棒的产品。它尚未完全突破到非技术人群,而这当然是一个更大的群体。

Original English

Olivia: Very impressive. But in terms of overall new users, it's kind of plateaued. So we looked at kind of visits to the get started or signup page and that has kind of flat week over week since early February, which I think indicates that like it is an amazing product if you're technical. It has not yet fully escaped containment to non-technical people, which of course is like a bigger population.

Olivia: 他们被OpenAI收购了。所以,如果我不得不猜测,或者说我希望OpenAI能做的是,将OpenClaw产品化,使其成为主流消费者可用的东西。我认为我们也看到了OpenClaw架构背后的思想启发了如此多的其他创始人。例如,我们每天收到多少提案,创始人会说:“我想成为这个领域的OpenClaw”,或者“OpenClaw让我意识到这是可能的”。所以我认为我们将看到OpenClaw本身将继续成功并成为一个巨大的产品。我猜我们将看到更多垂直化、聚焦于不同用例的OpenClaw版本。

Original English

Olivia: They were acquired by OpenAI. So, if I had to guess, um, or what I'd love to see OpenAI do is build like productize OpenClaw into something that is usable for a mainstream consumer. And I think we've also just seen the ideas behind the OpenClaw architecture inspire so many other founders. Like, how many pitches do we take a day where the founder is like, I want to be open Claw for this, or OpenClaw made me realize this was possible. And so I think we're going to see OpenClaw itself will continue to succeed and be a massive product. And I'm guessing we'll see more kind of like verticalized focused versions of OpenClaw for different use cases.

主持人: 是的。这太有趣了,因为它感觉OpenClaw之所以如此出色,其中一个原因就是它可以在所有模型、所有方向上运行。

Original English

主持人: Yeah. It's so interesting because it feels like one of the things that makes OpenClaw work so well is it can operate across all models in all directions.

Olivia: 是的。

Original English

Olivia: Yes.

主持人: 我有点想知道,如果OpenClaw由单一模型提供,是否会稀释它的价值,因此它与实验室的定位是相反的。

Original English

主持人: And I s you know I sort of wonder if it dilutes the value of open claw to have it be sole model provided and therefore it's sort of counterpositioned against labs.

Olivia: 完全正确。是的。至少在我使用时,他们目前仍然保持多模型。所以,我们会看看它的趋势。我认为保持这种方式对我们来说是明智的。但是。

Original English

Olivia: Totally. Yeah. They've kept it I think multimodel for now at least in my usage. So, we'll see how it trends. I think it would be smart to keep it that way for us. But

主持人: 是的,Manis是消费者级的OpenClaw吗?或者你如何区分两者?

Original English

主持人: yeah, is Manis the consumer grade open claw or how do you distinguish the two?

Olivia: 有些人可能会这么说,我确实也这么认为。所以Manis登上了我们的网页榜单。当然,他们也被Meta以20亿美元以上的价格收购了,这也是在榜单公布期间发生的。惊人的增长,他们报告的从零到1亿或2亿年度经常性收入(ARR)的速度,在短短六到九个月内,真的是业界最佳。我认为Manis之所以如此成功,是因为它确实是第一个能够相当自主地跨产品和平台运行的消费者级代理。所以你可以连接电子邮件,让它浏览网页,它还可以制作幻灯片,制作电子表格。

Original English

Olivia: Some some might say that and and I do actually think so. So So Manis made our web list. Um and of course they had a $2 billion plus acquisition by Meta also in the course of the list. incredible growth like the the ramp that they reported from like zero to 100 million 200 million or ARR in the span of like honestly six nine months is is really kind of bestin-class. My view on why Manis was so successful was it was really the first consumer-grade agent that could actually operate fairly autonomously across uh products and platforms. So you could connect email, you could have it browse the web um and it would it could make slides, it could make spreadsheets.

Olivia: 我在早期花了很多时间尝试,比如一年前的ChatGPT OperatorGoogleProject Mariner,它们都不可靠,而Manis代理的可靠性消费者可访问性方面是一个突破。我认为他们进行收购的事实很有趣,就其发展方向而言,一旦每个人都拥有这种代理能力,你可能会想象,如果它基于核心底层模型,那么实际上,如果你是一个如此横向的产品,你可能与MetaGoogle这样的分发力量合作会更好,而不是作为一个独立公司。当然,如果你正在构建更垂直的产品,情况就不是这样了。

Original English

Olivia: I spent a lot of time in the early days trying like this was a year ago Chad GPT operator or Google's project mariner and none of them were reliable and Manis was a breakthrough in kind of agent reliability and agent accessibility for the consumer. I think the fact that they did the acquisition is interesting in terms of where this is going in that once everyone has that agentic capability and you might imagine they will if it's kind of based on the core underlying models um then it's actually if you're such a horizontal product you may be better off with the distribution forces of a meta or a Google or something like that versus a standalone company that's definitely not true if you're building something more vertical

Olivia: 但如果你想象Google现在拥有创建Manis的资源,那么作为一个初创公司,要持续与之抗衡将非常困难。显然,大公司有亿万种不同的优先事项。所以他们不会在所有事情上都做到最好。但这就是为什么我通常对那些非常非常横向的消费者AI应用持更谨慎态度的原因,因为它们可能都在大公司的范围之内,而且大公司已经拥有审批和企业合同等优势。

Original English

Olivia: But if you imagine that like Google now has the resources to create a manace, then that's a really hard thing to keep fighting against as a startup, I think. And obviously the big companies have a billion different priorities. So they're not going to do everything bestin-class. But it's why I've generally been a little more cautious about the very very horizontal consumer AI apps just because it's probably both in scope for the for the bigger companies and they have the advantage of already having it approval and enterprise contracts and all of that.

主持人: 没错。没错。我们跨越了这个文化门槛,这很有趣。

Original English

主持人: Right. Right. It is interesting that we sort of cross this cultural threshold though. Yes.

Olivia: 是的。

Original English

Olivia: Yes.

主持人: Manis似乎是一个非显而易见的赌注,就其提供的广度而言,现在看来他们有点生活在未来。是的,绝对如此。他们是一个令人难以置信的工程团队。产品的质量领先市场其他产品三到六个月,这在与数千名研究人员的团队竞争时并非易事。

Original English

主持人: Where man seemed like a nonobvious bet in terms of just the breadth of the offering and now it seems like they're living in the future a little bit. Yes, absolutely. They were It's obviously an incredible engineering team. Like the quality of the product was like three, six months ahead of the rest of the market, which is not easy to do when you're competing with teams of like thousands of researchers.

Olivia: 完全正确。

Original English

Olivia: Totally.

超越网页窗口的横向AI产品

主持人: 让我们以此为契机,谈谈其他横向AI产品,那些超越网页窗口的产品。

Original English

主持人: Let's use this to kind of leg into a conversation about other horizontal AI products, things that live beyond the sort of web window.

Olivia: 是的。

Original English

Olivia: Yes.

主持人: 你在那里看到了什么?

Original English

主持人: What are you seeing there?

Olivia: 是的,那是一个巨大的主题。当我想到我在AI世界中日常互动的产品时,相当一部分实际上是桌面应用程序,比如Granola语音听写工具Claude Co-work这类东西。它确实成为了我们报告的一个方法论问题,因为我们可以很好地跟踪网站访问量,所以我们可以跟踪他们首次下载桌面应用程序的时间。我们可以很好地跟踪移动应用程序的使用情况。我们无法如此密切地跟踪桌面使用情况。我认为,随着AI产品变得越来越复杂,让它们存在于自己的专用应用程序中,其中大部分将在桌面上运行,因为它可以与你的文件互动,并且可以更环境化。我认为这种情况会越来越多。所以,我认为未来,找到并行跟踪这些产品的方法,不仅通过网页和移动使用量排名,还通过收入排名,将是一个非常好的主意,因为如果你想想Cursor这样的产品,一些产生最多收入的消费者/专业消费者AI应用在网页上的使用量非常少。它几乎全部都在专用应用程序中。

Original English

Olivia: Yeah, that has been a massive theme. Um, when I think about the products that I interact with on a daily basis in the AI world, quite a few of them are actually desktop apps like things like granola, voice dictation tools, cloud co-work, those kinds of things. Um, and it and it does become a methodology problem for our report because we can track website visits very well and so we can track the first time that they download that desktop app. We can track mobile app usage very well. We cannot track desktop usage that closely. And I think that is increasingly as AI products become more sophisticated, having them live in their own dedicated application, much of which will run on desktop because it can interact with your files and it can be more ambient. I think that's going to happen more and more. Um, and so I think moving forward, finding us finding ways to parallel track ranking these products by web and mo mobile usage, but also by revenue is going to be a a pretty good idea because if you think about things like cursor, some of the consumer proumer AI apps that are generating the most revenue have very few very little usage on web. It's almost all in kind of a dedicated app.

主持人: 是的,这真的很有趣。这也感觉OpenAI发布AtlasAnthropic发布Co-work的事实,表明了他们的优先事项。

Original English

主持人: Yeah, it's really interesting. It also feels like the fact that OpenAI released Atlas and Anthropic released co-work shows you where their priorities are.

Olivia: 是的,绝对如此。我完全同意。AI浏览器的争论本身就很有趣。我觉得我们仍处于它将如何发展的早期到中期阶段。是的。我认为AI原生浏览器背后的直觉是正确的,即如果你能让AI始终在线、始终可用,在你大部分时间在线的地方环境化,那将是一个很好的机会。

Original English

Olivia: Yes, definitely. I I fully agree. Um the AI browser debate is is own interesting thing. I feel like we're still in the early to mid phases of how that's going to play out. Yeah. And I think the instinct behind an AI native browser is right in that if you can have AI be um kind of always on, always available, ambient in where you're spending a lot of your time online, like that's a a good opportunity.

Olivia: Perplexity Comet我认为实际上在这方面引领了潮流。

Original English

Olivia: Perplexity Comet I think actually led the way there.

主持人: 这是一个很棒的产品。

Original English

主持人: It's a great product.

Olivia: 这是一个很棒的产品。有趣的是,如果你看CometAtlas在下载页面访问量方面的最高峰值,Comet领先Atlas五倍,这很疯狂,因为ChatGPT的用户群是如此庞大。

Original English

Olivia: It's a great product. And the interesting thing is if you look at kind of the highest spike for Comet and Atlas in terms of visits to the download page, Comet is five times ahead of Atlas, which is wild because ChachiBT's audience is like so massive.

Olivia: 是的。我认为我们看到的是,CometAtlas仍然拥有非常忠诚、兴奋的用户群,但对于普通消费者来说,浏览器转换成本不容小觑,因为你已经设置了工作流程,你自然而然地打开这个应用。所以它不仅要功能对等,AI浏览器还必须有一两个杀手级功能,并且这些功能要足够简单,让普通人能够设置和访问。我认为我们还没有完全看到这一点。

Original English

Olivia: Yeah. I and I think what we've seen is like Comet and Atlas still have very dedicated excited user bases, but for the average consumer, the switching cost of a browser is non-trivial just because like you have workflows set up, you naturally just open this one app. And so it not only has to be like feature par, there has to be one or two features of the AI browser that are really killer and that are easy enough for the average person to set up and access. And I don't think that we've seen that quite yet.

普通人如何使用AI与代理的未来

主持人: 你知道,这真的很有趣,因为Sam大约六个月前在一个播客中说,有人问他什么最让他惊讶,他说世界没有发生更大的变化。

Original English

主持人: You know, it's really interesting because Sam said, I think six months ago in a pod, you know, somebody was asking him what has surprised you the most and he said it's that the world hasn't changed more. Yeah.

Olivia: 是的。

Original English

Olivia: Yeah.

主持人: 如果你看看人们大规模使用ChatGPT的趋势,仍然是做作业Google式的查询,以及一点点陪伴。从某种意义上说,像浏览器这样的东西为你提供了一个机会,可以将用户引向不同的方向。你对普通人今天如何使用AI有什么看法?

Original English

主持人: And if you look at the trends around how people are using chat GBT at scale, it's still, you know, homework and Google like queries and a little bit of companionship. In a sense, something like a browser gives you an opportunity to point the user in a different direction. What's your view on how the average person is using AI today?

Olivia: 是的。嗯,我认为有几点。首先,我觉得少女是了解消费者领域正在发生什么以及将要发生什么的最佳来源。如果你看看所有最大的消费者成果,她们都是所有这些产品的早期采用者。最近Pew Research做了一项关于青少年如何使用AI的研究。现在,我认为首次有超过一半的青少年承认使用它做作业。所以真实数字可能接近99.999%,因为其中一些人不想被父母发现。

Original English

Olivia: Yeah. Um, I think a couple things. So, one, I feel like, uh, teenage girls are like the best source of what is happening in consumer, what will be happening in consumer. If you look at all of the biggest consumer outcomes, like they were the early adopters of all of these products. Um, and so there was actually a Pew Research study fairly recently on how teenagers are using AI. Now, finally, I think for the first time, over half of them are admitting to using it for their homework. So the real number is probably like 99.999% like some of them didn't want to get in trouble with their parents.

主持人: 嗯哼。

Original English

主持人: Uhhuh.

Olivia: 38%现在使用它进行创意工具操作,比如编辑图片、编辑视频、生成图片和视频。然后是这个新兴的、略长尾但最终我认为会成为最大行为之一的趋势:16%的人只是用它进行日常对话,不是那种强烈的陪伴产品,而是仅仅找人聊天。然后12%的人用它寻求情感支持和建议。我认为所有这些用例最终都会趋近于100%。

Original English

Olivia: Um 38% are now using it for creative tools. So editing images, editing video, generating images and video. And then this like emerging slightly longer tail, but I think will ultimately be amongst the biggest behaviors. 16% are using it for just like casual conversation like not the intense companion products but like just having someone to talk to. and then 12% are using it for like emotional support and advice. I think all of these use cases will like asmtote around probably 100% ultimately

Olivia: 所以这些行为可能迄今为止产品服务得不够好,但未来会得到改善,无论是在ChatGPT上还是在独立产品上。然后,我关注的另一件大事是代理

Original English

Olivia: and so those are behaviors that maybe have been less well served by products so far and will be going forward whether it's on a chachi BT or whether it's on like a standalone product. Um and then the other big thing that I'm looking out for is agents. Like I think basically

主持人: 少女们会使用代理吗?

Original English

主持人: are teenage girls going to use agents?

Olivia: 别逗了。事情是这样的。我认为代理,类似于1990年互联网公司被称为“.com公司”或科技公司,“点”是它自己的标识符。我认为代理也会发生同样的事情,最终每家科技公司都曾是“.com公司”。我认为最终每家AI公司,然后是每家科技公司,都将成为一家代理公司,因为模型的发展方向就是如此。如果你能够为用户提供成果,而不仅仅是输入,作为一款软件产品,那将更具吸引力。所以是的,我认为13岁的女孩会使用代理,但她们不会认为它们是代理。但我认为它确实解锁了许多其他消费者AI用例,比如金融医疗保健旅行规划复杂购物,在代理出现之前,你需要获取大量数据,并可靠地跨系统进行操作,这实际上是不可能的,而现在可以了。所以我认为在未来几个月里,我们将看到这些其他用例的爆发式增长。

Original English

Olivia: Come on. So here's the thing. I think that agents similar to like how in 1990 an internet company was like a dot company, right? Or a tech company like do was its own its own designator. I think that this is what's going to happen with agents where ultimately like every tech company was a dot company. Like I think ultimately every AI company and then every tech company is going to be an agentic company because that's just where the models are headed. And if you can deliver outcomes and and not just kind of inputs to your users as a software product, that's so much more compelling. So yes, I think 13-year-old girls will be using agents, but they will not think of them as agents. But I think it does unlock a lot of these other consumer use cases of AI like finance, healthcare, uh travel planning, complex shopping even where pre- agents there was just so much data you had to go out and grab and do it reliably and do it across systems that it like wasn't really possible and now it is. And so I think we're going to see an explosion of those other use cases in the next few months.

主持人: 你认为这需要多长时间才能实现?我的意思是,12个月后每个人都会使用自己的OpenClaw吗?那还需要五年吗?那是不是错误的思维模式?当我们在六个月后的下一次百强榜上进行这次对话时,世界会是什么样子?

Original English

主持人: How long do you think it takes to play out? I mean, is everybody using their own open claw in 12 months? Is that five years away? Is that the wrong mental model? Like where when we have this conversation, yeah, perhaps in six months at the next um top 100, what does the world look like?

Olivia: 我觉得每次我预测什么,它发生的速度都比我预想的快得多,我认为这就是我们每天都在看到的。初创公司的增长速度比以往任何时候都快。

Original English

Olivia: I feel like every time I predict something, it happens much more quickly than I would have thought, which I think is what we're seeing every day. And that startups are growing faster than they ever have.

Olivia: 我认为人们仍然存在文化变革文化采纳将比技术变革和实际可能性要慢。所以,我认为我们将继续看到这股早期的浪潮,通常是技术型,有时是非技术型的AI采用者,引领一种行为,然后六个月后,其他人都在做。

Original English

Olivia: I think people there's still the cultural change and the cultural adoption will be slower than the techn uh the technology change and what's actually possible. And so I think what we'll continue to see is this early wave of um often technical sometimes not technical AI adopters like lead the charge on a behavior that then 6 months later everyone else is doing.

Olivia: 一个让我非常非常兴奋的好例子是语音,我们已经谈论了很多。我们已经谈论了语音

Original English

Olivia: One good example of this that I'm very very excited about is voice which we've talked about a lot. We have talked about voice.

Olivia: 对我来说,它就像我们拥有的信息密度最高质量最高的媒体来源。你每天做的很多事情实际上都与你所说的话下游或上游相关。我认为在过去六个月里,我们首次看到工程师,现在是科技公司内的其他人,开始采用语音听写等工具。现在,会议被AI录音和转录几乎成为常态。

Original English

Olivia: Um to me it's like the most information dense high quality source of uh basically media that we have. Um like so much of what you do every day is actually downstream or upstream of like what you say. Um and we're I think for the first time in the past 6 months have seen first engineers and now other people within tech companies adopt things like voice dictation. Now, it's kind of of almost a norm at that meetings are going to be kind of recorded and transcribed by an AI.

Olivia: 无论是语音听写,还是像语音笔那样为你回答问题或执行任务,我认为这将在未来六到九个月内传播到主流消费者。

Original English

Olivia: Um, whether that's voice dictation, whether that's like a voice pin that answers questions or does tasks for you, I think that is going to spread to the mainstream consumer in the next 6 to9 months.

AI记忆:个性化体验的核心

主持人: 真的,真的很有趣。也许最后,你能谈谈记忆吗?

Original English

主持人: Really, really interesting. Maybe to close, can you talk a little bit about memory?

Olivia: 是的。

Original English

Olivia: Yes.

主持人: 你认为它会走向何方?

Original English

主持人: And where you see that going?

Olivia: 是的。

Original English

Olivia: Yes.

Olivia: 嗯,记忆正如我们早先提到的,现在有点令人不适,因为ClaudeChatGPT在这方面尤其出色。甚至GeminiGoogle也推出了名为个人智能的功能,它现在可以从你的文档、电子邮件等中提取关于你的信息,以便在所有应用中更好地为你提供AI服务。就像我说的,现在可能会有点令人不适,因为很多人都在与AI谈论所有个人和专业的事情。所以它有时可能会无意中越界,利用它对你的了解来更好地帮助你,但在错误的语境下。所以我认为在基础设施方面还有很多工作要做,比如我们如何理清一个人在每个语境下的身份。

Original English

Olivia: Um, memories as we mentioned early right now and it can be a little bit jarring in that um, Claude and Chat PT in particular are very good at this. Even Gemini, Google has launched something called personal intelligence where it now can pull information it knows about you from your docs, email, etc. to like serve you better with AI across all of the apps. And like I said, it can be a little bit jarring now because many people are talking to AI about everything personal and professional. And so it can sometimes kind of inadvertently cross the line of like what it knows about you to try to help you better but in the wrong context. So I think there's a lot of work to do kind of on like the infrastructure side almost of like how we sort out who someone is in every context. Mhm.

Olivia: 一旦解决了这个问题,我认为记忆将成为AI产品的核心优势之一,无论是它们自己的记忆,还是像ChatGPT借出的记忆。

Original English

Olivia: Once that is settled, I think that memory will be one of the core advantages for AI products, whether it's their own memory or like chatbt lending memory.

Olivia: 两年后你开始使用的任何产品,如果它不能立即感觉“认识你”,它就会感觉坏掉了。就像产品入职的概念,几年后就不应该存在了。我认为这就是记忆将真正实现的功能。我个人也看到了这一点,我整天都在和AI交流。我整天都在和好几个AI交流,它们与我互动的方式以及它们能够提供的价值,在两三个月后比刚开始使用时高出很多。

Original English

Olivia: Any product that you start to use 2 years from now, if it doesn't immediately feel like it knows you, it will feel broken. Like the concept of like onboarding to a product should not be something that exists in a couple years. And I think that that is something that memory is really going to enable. I see it personally for myself where I talk to AI all day. I talked to several AIs all day and the way that they interact with me and the kind of value that they're able to provide has been so much higher 2 or 3 months in than it is when you start using it.

主持人: 太不可思议了。嗯,我不知道未来会怎样,但它会是奇特而美好的。

Original English

主持人: Incredible. Well, I don't know what the future holds, but it's going to be weird and wonderful.

Olivia: 对此感到兴奋。是的。

Original English

Olivia: Excited for it. Yes.

主持人: Olivia,非常感谢你。今天能进行这次对话并回顾报告真的很有趣。还有什么要补充的吗?

Original English

主持人: Olivia, thank you so much. It was super fun to actually have this conversation today and go through the report. Any closing comments?

Olivia: 没有了,我只是很高兴大家能阅读它。里面有很多有趣的数据,下次,我相信六个月后它会大不相同。所以,我们到时候再见。

Original English

Olivia: No, I'm just excited for people to read it. There's a lot of interesting data in there next time and I'm sure it will look wildly different 6 months from now. So, we'll be back then.

主持人: 真的令人兴奋。那么,请告诉我们你的想法,感谢你的收看。

Original English

主持人: Really exciting. Well, tell us what you think and thanks for checking us out.

Olivia: 谢谢。

Original English

Olivia: Thank you.

关键字: consumer-ai ai-adoption generative-ai ai-agents multimodality market-trends global-ai