万亿级投资与模型大宗化困局
我是 Dylan Rolnick,News Research 的 CEO。今天我们要讨论的是,在真正属于你自己的基石和平台上进行构建。
哎呀,来了。
好的。
你如何收回对基础设施和研究投入的数千亿美元赌注?
各家实验室在训练和构建日益复杂的智能系统上,各自已经花费了数千亿美元,而整个行业的花费也许已有数万亿美元。
英文原文
[music]I'm Dylan Rolnick. I'm the CEO of News
Research.
And today we're going to talk about
building on foundations and platforms
that you can actually own.
Whoop, there we go.
All right.
How do you make back a cent a
billion-dollar infrastructure and
research bet?
Labs individually have spent hundreds of
billions of dollars training and
building ever more sophisticated
intelligence system and the industry as
a whole has spent
trillions, perhaps.
然而问题在于,模型已经开始大宗商品化了。
在座的各位但愿都是 AI 的从业者,直觉上都清楚这一点。你们随时切换模型:在 Astra、Fable、Opus、Kimmy 等各种模型之间随意换来换去,并不太在乎后端到底是谁或究竟是什么。你只是想尝试新模型。
我们在数据中也看到了这一趋势。本周推特上流传着一些图表,显示每个 token 的平均成本在下降,而花费在 token 上的总额在激增,同时负责提供这些 token 的基础设施成本却保持平稳。这意味着,原本在极高性能模型中存在的利润空间,随着我们看到竞争的出现以及基线水平的智能向大众普及,现在正开始收窄。
英文原文
The problem isthough that the models have begun to
commoditize.
You guys in this room who are hopefully
practitioners of AI have known this
intuitively.
You switch among models readily. You
switch between Astra, Fable, Opus,
Kimmy, whatever it may be
without too much regard for who's on the
back end or what it may be. You want to
try the new model.
We've seen this in data, too. There was
some charts going around Twitter this
week showing the average cost of a token
going down while the total spent on
tokens surges and the infrastructure
costs associated with serving those
tokens has stayed flat. Meaning where
there used to be margin in a very, very
performant model, it's now starting to
narrow as we see competition and you
know, a baseline level of intelligence
be available to people.
回本的两条路径:争夺用户层或打造“全能神”
好吧,如果模型开始大宗商品化,而你已经在上面投入了数千亿、数万亿美元,你就必须把这笔钱赚回来。你需要找到另一种方式来做到这一点。而在我看来,有两条相当显而易见的路。
第一条路,你在技术栈的不同层级去竞争。要么向下走到基础设施层,要么向上走到用户层。
第二条路,你打造出“全能神”(God),并且以比其他任何人都快的速度打造出它,然后将其商业化变现。
如果你直面用户,你就有实现用户黏性的机会。黏性意味着利润。
英文原文
Okay, so if the models are starting tocommoditize and you've spent hundreds of
billions, trillions of dollars on them,
you need to make that back. And you need
to find a different way to do it. And in
my opinion, there are two
pretty obvious ways to do it.
One, you find a different layer of the
stack to compete at. You go down to the
infrastructure, or you go up to the
user.
Or two, you build God, and you build God
faster than anyone else, and you
monetize God.
If you're in front of the user, you have
an opportunity for stickiness.
Stickiness means margin.
这就是为什么近来战火已基本转移到了 Agent 层。我们开始谈论——我刚才听到有人提及有 5% 的员工在接触或使用 Agent。这正日益成为当下 AI 战役交锋的核心时代思潮。
然而,C 端消费者是善变的,他们是非常糟糕的客户。
另一方面,企业则在 token 上花费大量资金,并且他们针对这些 token 拥有具备经济效益的实际使用场景。
因此,如果你打算在用户层竞争,并要把这场战火引向别处,你就会把它带到企业市场。
英文原文
This is why the fight has largelyshifted to the agent layer lately. We
started talking, I heard somebody
previously talk about 5% of, you know, a
workforce engaging in agents. This is
becoming more and more the zeitgeist of
where the AI battle is taking place.
Consumers, though,
[sighs]
are fickle, and they're terrible
customers.
Businesses, on the other hand, spend
tons of money on tokens, and they have
economically productive use cases for
those tokens.
So, if you going to be competing at
the user layer, and you're going to be
bringing this fight somewhere else,
you're going to be bringing it to
businesses.
企业工作流的深度绑定与罢工威胁
最明智的做法就是深度融入一家企业,因为一旦你融入了企业,就很难把你替换出去了,对吧?
如果你思考一下未来两到三年的企业状况,以产出衡量,你的员工队伍中有多少比例会是 Agent 化的?保守估计是 70%,可能还会更多。
而如果你的员工队伍中有 70% 是由另一个人组织管理,而这个人可能与你存在利益冲突,那么他们完全可以组织一场罢工。
因此,如果你必须收回万亿美元的投资,你会做的事情就是嵌入进去,利用你的非对称杠杆,去改变游戏规则。
英文原文
The best thing to do is to get ingrainedin a business, cuz when you're in a
business, it's hard to take you out,
right?
And if you think about your business 2 3
years into the future,
how much of your workforce, as measured
by its output,
is agentic?
70% conservatively, probably more.
And if 70% of your workforce is
organized by somebody else who may or
may not have adverse incentives to you,
they can be organized into a strike.
And so, what you would do if you had to
make back a trillion-dollar investment,
was you would embed, you would use your
asymmetric leverage, and you would
change the rules of the game.
或者,就像我说的,去打造“全能神”。
如果你成功造出了“全能神”,
[叹气]
你会做的事就是将它直接对准世界上利润最丰厚的问题。
赚回本钱最好的机会,绝不是以越来越低的利润率把它卖给别人去解决那些既困难又赚钱的问题。最好的机会是你们自己亲自动手解决这些问题。
各实验室认为市场是可被解决的问题。他们正是这样看待金融行业的:视其为一个有待解决的问题。而且是一个可以解决的问题,甚至可能都不是一个特别难的问题。
英文原文
Or, like I said, you would build God.If you succeed at building God,
[sighs]
what you would do is you would point God
at the most lucrative problems in the
world.
The best shot at earning it back is not
to sell it for an ever-decreasing margin
to others to solve these hard and
lucrative problems. The best shot is to
solve them yourselves.
Labs
think that markets are solvable
problems.
And that's exactly how they view the
financial industry as a problem to be
solved.
And a tractable problem at that. Perhaps
not even a very hard one.
不过在眼下,他们心知肚明——至少聪明的人知道——他们自己在金融行业没有足够的背景认知、专有诀窍或经验来独立做到这一点。因此他们会选择合作。他们招聘投资银行分析师,与全球最大的一些机构建立合作。他们开始在这里打下自己的基石。
我的看法是,他们最终会走向源头,因为正如我所说,钱就在那里,而大家都在试图收回一万亿美元。
因此你可能会说:“这毫无新意。我们一直都在试图把人诱捕进这些游戏中并改变利润率,一旦抓住了你让你难以摆脱,我们就能涨价。”但区别在于,如今的赌注要高得多。我们谈论的是地球经济中可观的数个十个百分点(deca-percentages)。
而在座的各位,你们确实需要 AI。大家都亲眼见识了它们能做什么、这些模型能做什么、Agent 系统能做什么,我们已经没有回头路了。
在座负责做决策的人——副总裁、高管和工程师们,在决定基于什么平台进行构建时,现在就必须就围绕哪些工具和流程扎根做出抉择,这将直接影响这些企业的未来。无论你选择了什么,你都将开始固化它。你会积累专有诀窍,它会沉淀为组织本身的智能,你会围绕它开始构建流程与系统。
我恳求你们,不要构建在流沙基石之上。构建在开放的基石之上。构建在 Hermes Agent 之上。
英文原文
Right now though,they know, at least the smart ones know,
that they don't have enough context,
know-how, or experience in the financial
industry to be able to do that
themselves. So, they will partner. They
hire investment banking analysts. They
partner with some of the biggest firms
on the globe.
And they start to build their foundation
here.
My belief is that they will eventually
go to the source because, like I said,
that 's where the money is, and we're
trying to make back a trillion dollars.
And so, you might say,
"This is nothing new. We have always
been trying to trap people into these
games and change the margin, and once we
have you and you're stuck, we are able
to raise the prices." But, the
difference is that the stakes are much
higher.
We're talking about meaningful
deca-percentages of the Earth's economy.
And you in this room
need AI.
Everybody has seen what they can do,
what these models can do, what agentic
systems can do, and there's no going
back.
People in this room who are
um
making decisions, vice presidents, and
executives, and engineers about what
they're building on, are going to have
to make decisions now about where they
grow roots around these tools and
processes that will affect the future of
these businesses.
And whatever you pick,
you'll start to harden.
You'll gain know-how. It'll stop up the
intelligence of the organiza-
organization itself. You will start to
build processes and systems around it.
I implore you, do not build on quicksand
found- quicksand foundations.
Build on open foundations.
Build on Hermes Agent.
开源的理念与专有软件护城河的消亡
所以我刚刚花了相当多的时间,但愿说服了你们:眼下 AI 领域期望值最高的举措,要么是把你围困起来然后大幅提价,要么就是直接取代你。
那么我为什么站在这里?
呃,我们看待这个世界的角度截然不同。
关于我和 News Research,我希望大家首先了解的是,我们创立这家公司主要是出于道德和哲学层面的考量。在商业中,道德和利益动机往往并不总是一致的,而当这种情况发生时,改变自己的道德观念通常是最容易的选择。
但是,我们认为世界正在发生变化,而且它变得与以往不同。出于这个原因,我们认为最好的行动方针是让我们双方的利益保持一致。
最初创立这家公司时,我们的初衷是为了对抗一种看似不可阻挡的集权化趋势——即对或许是世界上最重要技术、最重要发明进行集中控制的趋势。News Research 是由书呆子(nerds)建立并由书呆子运营的,一群热爱科幻的书呆子。我们都见过当一个中心化实体掌握了神一般的智能并将其用于剥削时会发生什么。毕竟,天网(Skynet)也是一家闭源公司。
英文原文
So, I justspent a fair amount of time convincing
you, hopefully,
that the highest expected value move in
AI right now is to either
trap you and jack up the prices,
or replace you directly.
So, why am I standing here?
Uh
we view the world
very differently.
And the first thing I hope you guys will
learn about me and about News Research
is that we built this company primarily
for moral and philosophical reasons.
And a lot of times in business, morality
and incentives don't always align, and
when that happens, it's probably easiest
to change your morality.
But, we think the world is changing, and
we think it's different. And for that
reason, we think that the best course of
action is one in which we are both
aligned.
When we built the company originally, we
built it to combat a seemingly
inexorable trend towards centralization
and centralized control of perhaps the
world's most
most important technology and most
important invention.
News Research was built by and staffed
by nerds.
Nerds who love science fiction.
And we've all seen what happens when a
centralized entity gets control of
god-like intelligence and uses that for
exploitation.
Skynet was, after all, a closed-source
company.
你需要知道的下一件事是,专有软件中实际上已经不再有真正强大的护城河了。复刻一款软件的边际成本已经断崖式下跌。
几个月前,xAI 发布了 Grok bots,我们看到后觉得:“哇,那界面真直观,确实挺棒的。”于是我们把 Hermes agent 对准了它,我们在一个周末内就把它复刻了出来,并作为 Hermes agent 的一项功能发布了出去——当然,是开源的。
游戏规则已经变了。过去软件很难生产,需要工程师团队协同花费漫长的时间去搜罗开源代码、拿各种库组装成专有软件,然后将该软件作为 SaaS 出售。但现在情况恰恰相反。
任何东西都可以被逆向工程,而且有非常非常多充满动力的开源构建者正用他们的 Agent 对准这些各种各样的软件。如果闭源竞争对手确实设法做出了有趣的功能,开源社区不久之后就会拥有同样的功能。
过去的护城河在于专有知识产权,而未来的护城河则在于网络效应、声誉和可靠性。
英文原文
The next thing that you need to know isthat there's no longer really a strong
moat in proprietary software.
The marginal cost to reproduce a piece
of software has plummeted.
A few months ago, uh xAI released Grok
bots and we saw that and we thought,
"Wow, that's an intuitive user
interface. That's really nice."
So, we pointed Hermes agent at it and we
reproduced it in a weekend and released
it as a feature within Hermes agent,
open source, of course.
And the game has changed. It used to be
that software was difficult to produce
and it took coordinated teams of
engineers long hours to
pilfer open source and take libraries
and combine them together into
proprietary pieces of software and then
sell that software as SaaS. But, now the
opposite is true.
Anything can be reverse engineered and
there are many, many motivated open
source builders pointing their agents at
these different
softwares.
If the close competitors do manage to
make interesting features, open source
will have it not long afterwards.
The motes of yesterday were in
proprietary IP.
The motes of tomorrow are in network
effects, reputation, and reliability.
模型蒸馏与 Agent 的操作系统本质
有趣的是,在许多方面,那些实验室似乎总是在低估他们自己的工具,或者说他们低估了这些工具的使用者,以及这些使用者的天赋和动力。
这种情况在模型层面发生过,并且正在发生,我们稍后会讨论为什么这很重要。但事实证明,模型其实可以相当轻易地教会另一个模型,让它变得几乎和原模型一样聪明。
模型的优势极少存在于架构或者专为该模型以专有方式构建的某种新颖系统之中。事实上,它通常在于数据的质量和规模。
抱歉。
模型开始……模型公司开始意识到,规模正在迎头赶上,并且你可以通过用一个模型教另一个模型,配以补充性的高质量数据来创造出这些东西。因此,他们把这种传授过程贴上“蒸馏”的标签,并把非法蒸馏称为“盗窃”。你无法称其为侵犯版权,因为侵犯版权意味着你把每个活人的文字或创作成果拿走并在其之上进行了训练。他们还对模型进行训练,使其不协助训练其他模型的过程,并把这贴上“安全”的标签。
英文原文
What's funny is that in a lot of waysthe labs have always seemed to
underestimate their own tools or perhaps
they are underestimating the users of
those tools and their genius and their
motivation.
This happened and is happening on the
model side and we'll talk about why
that's important, but
it turns out that models can fairly
easily teach another model to be, you
know,
nearly as smart as the original model.
And the advantage in a model is very
rarely in the architecture or some novel
system that was created in a proprietary
way for that model. In fact, it's
usually in the quality of the data and
the scale.
And
sorry.
The uh
The The model started to The model
company started to realize that the
you know, scale was catching up and that
you could
create these things with supplementary
quality data
by
teaching one model from another. So,
they labeled the teaching process
distillation and they labeled
illicit distillation theft. You cannot
call that copyright infringement because
copyright infringement would imply that
you somehow took every living human
being's written or creative work and
then trained on top of it.
They also labeled the process of They
also trained the models to not assist in
the process of training other models and
they labeled that safety.
关于 Agent 和这个新世界,你需要了解的下一件事是:Agent 就像操作系统,就像框架,它们更像是这些东西,而不是聊天机器人。
因此,如果你继续将你的 Agent 仅仅看作一个个人助手,你将永远只能停留在使用 Agent 系统的最表层。那么我这么说是什么意思呢?
如果大家早些时候在场的话,有一场关于一家金融机构的演讲,讲述了他们如何看待 AI,以及最终形成投资决策的那些不同输入因素。
Agent 的核心本质上是一个将确定性与非确定性结合在一起的系统。如果你还记得那场演讲,那里有数据源、常规代码、人们的观点,还有判断力。所有这些要素融合在一起,构成了所谓的新型应用。这种新型应用不再必须是确定性的、坚固且冰冷的代码;它可以注入智能、推理、判断,所有这些汇聚在一起创造出新型应用。
因此,当你在你的公司思考构建这些新应用时,你应该在自己拥有的基石上构建这些系统。你应该能够随意替换自己想要的模型。你应该能够在确定性、非确定性、代码、数据源、文档、推理和智力这些核心原语之上,构建出越来越复杂的层级化功能体系。
英文原文
The next thing that you need to knowabout agents and about the new world is
that
agents are like operating systems and
they're like frameworks and they're a
lot more like those than they are like
chatbots.
And so, if you continue to think about
your agent as merely a personal
assistant
you will forever live on the surface of
what it means to engage in agentic
systems. And so, what do I mean by that?
If you guys were here a little bit
earlier, there was a presentation about
a financial firm and how they think
about AI and these different inputs that
go into ultimately what becomes an
investment decision.
Agents are really at their heart a
system that combines determinism and
non-determinism. If you remember from
that talk, there are data sources, there
are routine code, there are people's
opinions and there's judgment. And all
these things come together to create
what is the new application. The new
application is no longer necessary that
it is deterministic and solid and cold
hard code. It can inject intelligence,
reasoning, judgment, all of these things
together to combine to create
the new application. And so, as you at
your company
think about building these new
applications,
you should be building these systems on
foundations that you own. You should be
able to swap in and out the models that
you want. You should be creating ever
more sophisticated towers of
functionality on top of these core
primitives
of
determinism, non-determinism, code, data
sources, document, reasoning, intellect.
掌控自身命运:构建在可拥有的开放基石之上
但是,你们不应该耗费一生的精力去成为智能公司。
迄今为止让你们获得成功的是什么?在座的大多数很可能不是 Agent 公司,大多数很可能也不是 AI 公司。你们应该专注于自己擅长的事。当顶尖水平发生变化演进、Agent 系统的定义开始转移时,你们应该直接继承这种进步,而不是去重新构建和维护它。
记住,这些工具是用来让你们变得更优秀的,而不是拿来直接替换你们的。
你知道造就一个人需要消耗多少能量吗?
而 Hermes Agent 主张的魅力在于:你可以按自己想要的任何方式、在任何地方运行它,根据你认为合适的方式去修改它。如果你觉得玩得不开心了,你可以直接拿上球回家。
护城河已经变了。护城河不再是把你困住,护城河在于声誉。这就是 Hermes Agent 能带给你的。
英文原文
But,you should not be spending your entire
lives being
intelligence companies.
What has made you successful this far?
Most of you are most likely not agent
companies. Most of you are not likely AI
companies.
You should be focused on the things that
you do well. And when the state of the
art changes and it evolves and what it
means to be an agentic system starts to
shift, you should inherit that, not
rebuild it and maintain it.
Remember, these are tools that should
make you better. They are not drop-ins
to replace you.
Do you know how much energy it takes to
create a human?
And the beauty of the Hermes Agent
proposition is that you can run it
however you want, wherever you want,
modify it as you see fit. If you're not
having fun anymore, you can take your
ball and you can go home.
The moat has changed. The moat is no
longer entrapping you.
The moat is in reputation.
And that's what Hermes Agent offers you.
那么,我想从这一切中得到什么呢?
嗯,我想建立一个标准。
Hermes Agent 今天是全球使用量和下载量最大的开源 Agent。其下载量比其部分相近的竞争对手高出数量级。我希望每个人都能在这些开放的基石上进行构建。因为只要我们当中还有一个人愿意开源这些工具和 Agent 系统,水就会继续往低处流。
而我希望站在下游,这样我就能与你们合作,配合全球顶尖的开源 Agent,提供支持、安全性与可扩展性。
我看到了未来的走向,我们也看到了护城河将会在哪里:网络效应、可靠性和声誉。人们将继续用 Agent 系统解决困难的问题,人们将用 Agent 系统解决高利润的问题。总会有人赚回我们投入的那万亿美元投资。
请确保那个人是你自己。
确保你掌握着自己的命运。你可以两者兼得(鱼与熊掌兼得)。你可以在不牺牲自主权的前提下,同时拥有最前沿的功能和可靠性。
构建在你所拥有的基石之上。与我们携手构建。谢谢大家。
[掌声]
英文原文
And so,what do I want out of all of this?
Well, I want to build a standard.
Hermes Agent today is the most used and
downloaded open source agent in the
world.
It is order of of magnitude more
downloaded than some of its close
competitors.
And I want everybody to be able to build
on these open foundations. Because as
long as one of us
us
is willing to open source these tools
and these agentic systems, water will
continue to flow downhill.
And I want to be downhill so that I can
work with you to provide support,
safety, scalability to go along with the
world's best open agent.
I've seen where this goes and we've seen
where the motes will lie, network
effects, reliability, and reputation.
People are going to continue to solve
hard problems with agentic systems.
People are going to solve lucrative
problems with agentic systems.
Somebody is going to earn back the
trillion-dollar investments that we've
made.
Make sure that it's you.
Make sure that you are in control of
your own destiny.
You can have your cake and eat it, too.
You can have state-of-the-art features
and reliability without sacrificing your
autonomy.
Build on something you own. Build with
us. Thank you.
[applause]