欢迎致辞与企业耐久性主题
非常感谢大家。下午好。
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Thank you very much. Good afternoon everybody.
我很高兴来到这里。
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I'm delighted to be here.
尼古拉,谢谢你的邀请。
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Nikolai, thank you for having me.
我昨晚过得很愉快,今天也很高兴来到奥斯陆。
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I enjoyed the evening last night and and delighted to be in Oslo today.
我被要求谈谈高盛(Goldman Sachs: 一家全球领先的投资银行和金融服务公司)的企业文化,以及企业耐久性的主题。
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I've been asked to talk a little bit about culture at Goldman Sachs and on this theme of durability of an enterprise.
高盛已经存在了156年,我为能够管理这个组织感到无比自豪。
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Goldman Sachs has been around for 156 years and I am incredibly proud to steward that organization.
但对我以及高盛的领导层来说,一个公司能够存活156年是非常不寻常的。
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But it is certainly clear to to me and to the leadership of Goldman Sachs broadly that it's very unusual for a company to survive for 156 years.
这样的公司并不多。
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There aren't a lot of them.
高盛的文化在漫长的时间里不断演变。
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The culture of Goldman Sachs has evolved over a long period of time.
当我思考如何阐述其某些方面,以帮助大家理解我们公司是如何看待文化时,我想起了一个故事,它在我职业生涯的不同阶段,曾向我强调了文化对于组织耐久性的重要性。
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And as I think about how to articulate some aspects of it that might help you understand how we think about it at the firm, I'm reminded of a story that highlighted for me at a different stage in my career how important culture was in the durability of an organization.
我在2006年被提拔负责投资银行业务。
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I was promoted to run investment banking in 2006.
在此之前,我很少与外部投资者交流。
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Before that time, I did not spend a lot of time talking to outside investors.
但被提拔后,我开始拜访投资者,讨论这项对公司非常重要的业务。
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But when I was promoted, I started to go see investors to talk about that business, which is a very important business for the firm.
我在波士顿与公司的一位大股东会面,他详细询问了我们如何运营业务的许多不同方面。
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I was in Boston meeting with a big shareholder of the firm, and he was drilling me on a number of different areas of how we were running the business.
我仔细聆听着他问道:“你们为什么不做这个?你们应该做这个。你们为什么不做那个?”
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And I was listening very carefully as I heard,"Well, why aren't you doing this and you should be doing this and why aren't you doing that?"
大约45分钟后,我对他说:“我很感谢所有的问题。但你为什么持有我们的股票?你为什么持有高盛的股票?”
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And after about 45 minutes, I said to him, "I appreciate all the questions. Why do you own the stock? Why do you own Goldman Sachs?"
他看着我,说:“这很简单。我相信你们拥有最强大、最持久、最具差异化的文化之一。”
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And he looked at me and he said, "That's simple. I believe you have one of the most strong, enduring, differentiated cultures."
“当你审视我投资组合中的五大核心持股时,它们都是我相信拥有这种文化的公司,因为强大而持久的文化会随着时间的推移带来更好的相对表现。”
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"And when you look at my five core holdings in my portfolio, they're all companies where I believe that to be true because a strong enduring culture leads to better relative performance over time."
我从未忘记那句话。
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And I never forgot that.
我回去后,仔细思考了高盛的独特之处。
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And I went back and I thought a lot about some of the things that differentiate Goldman Sachs.
因此,在我今天有限的几分钟时间里,我想指出几点,我认为我们的组织多年来做得非常正确,并为我们带来了不同。
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So in the few minutes I have today, I wanted to point to a couple of things that I think our organization has gotten right over the years that have made a difference for us.
独特的合伙人制度
首先,我们在1999年,也就是133年后才上市,距今已有26年。
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First, we went public after 133 years in 19 99, 26 years ago.
当时的领导层做了一件与众不同的事情。
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The leaders at the time did something that was different.
他们不仅仅是上市,他们上市了,但同时表示:“我们将保留合伙人制度(partnership structure: 一种企业组织形式,合伙人共同拥有并管理公司,并分享利润和风险)。”
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They didn't just go public. They went public, but said, "We're going to retain a partnership structure."
当时,所有人都说:“你们不能再这样做了。你们不再是合伙企业了,你们是一家上市公司。”
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At the time, everybody said, "Well, you can't do that anymore. You're no longer a partnership. You're a public company."
但当时的领导层说:“我们将珍视这种合伙关系,因为合伙关系使我们能够共同践行并支持公司的价值观。”
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But the leaders at the time said, "We're going to value this partnership because the partnership allows us to live to and collaboratively support the values of the firm."
高盛每天努力践行的四大核心价值观是什么?
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What are the four principal values that Goldman Sachs strives to live to every day?
它们是:客户服务、合伙精神、诚信和卓越。
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Client service, partnership, integrity, and excellence.
当时有一种观点认为,如果我们能从上市时的13,000名员工中,识别出1%到1.5%的顶尖人才作为真正的领导者来推动公司发展,并能留住他们,那么公司就能成为一个差异化且更强大的组织。
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And there was a view that if we took in our population, at the time that we went public, it was 13,000 people. in that 13,000 people and we identified the top one one and a half% as true leaders to carry the firm forward. If we could retain that, the firm could be a differentiated and more powerful organization.
因此,在过去的26年里,我们一直保留着合伙人制度。
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So over the last 26 years, we've retained a partnership.
它不再像律师事务所或高盛以前那样是纯粹的经济合伙关系。
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It's not a pure economic partnership like a traditional partnership in a law firm or what Goldman Sachs was before.
但我们每两年都会选举新的合伙人,这些约占公司1%的合伙人引领着这个组织前进。
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But every two years we elect new partners and those partners which are approximately 1% of the firm lead this organization forward.
我们非常认真地对待此事。
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We take it very seriously.
这是一种协作性质,关乎将个人利益置于整体利益之下,我们努力保护并投资于此。
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There's a collaborative nature. It's about subjugating your own interest for the interest of the whole and we work hard to protect it and invest in it.
衡量我们在这方面投入的一个显而易见的方式是,看看我们每两年选择这些合伙人的流程。
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What's an obvious way to see the investment that goes into it is to look at the process we use to select those partners every two years.
有很多种方法可以做到这一点,但我们开发了一个真正追溯到公司还是真正合伙企业时的流程。
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There would be lots of ways that you could do this, but we've developed a process that really goes back to when it was a true partnership.
我们开发了一种,姑且称之为独特的交叉评估(crossruffing: 高盛内部特有的合伙人选拔机制,通过多轮、多维度的合伙人之间相互评估和推荐来识别未来领导者)流程。
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We've developed a, for a lack of a better term, unique process of what we call crossruffing.
什么是交叉评估?
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What is cross roughing?
我们组织了一批合伙人,去与所有现有合伙人交谈,了解他们希望谁能进入合伙人行列。
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We organize a group of partners to go out and talk to all the existing partners of who they want to bring up into the partnership.
因此,去年秋天,像我们每两年做的那样,一个由40名合伙人组成的小组出去采访了360名现有合伙人,进行了超过1020到30分钟的访谈,基本上是为了从大约160名候选人中,最终选出95人进入这个合伙人行列。
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And so last fall, as we do every two years, a group of 40 partners went out and interviewed 360 existing partners and did over a,020 to 30 minute interviews to basically look at approximately 160 candidates to ultimately choose 95 to enter this partnership.
尽管我们是一家上市公司,但参与这个合伙人制度的愿望仍然非常高,而且这些选拔工作投入的精力也极其严谨。
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And despite the fact that we're a public company, the aspirational nature of participating in this partnership remains incredibly high and the effort that goes into these selections is incredibly rigorous.
这是一项投资,也代表了我们公司对此的重视程度,我认为这也是为什么作为一家上市公司,这项制度能够延续26年的原因之一。
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That's an investment and a representation of how important we as a firm take this and I think it's one of the reasons why this is perpetuated for 26 years as a public company.
我想不出还有哪家上市公司拥有类似这样的制度,但它对我们很有效,我们将继续投资于它,因为归根结底,高盛现在拥有的460名合伙人每天醒来都觉得自己拥有领导和所有权,有责任做正确的事情来推动公司前进。
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I can't think of another public firm that has something that looks quite like this, but it works for us and we're going to continue to invest in it because at the end of the day, the 460 partners that we now have of Goldman Sachs wake every day feeling like they have a leadership ownership interest in doing the right thing to drive the firm forward.
持续投资与文化传承
现在,当你谈论文化以及文化如何自我维持时,我随着时间学到的一件事是,你永远不能将其视为理所当然,你必须不断地投入和再投入。
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Now, when you talk about culture and how culture sustains itself, one of the things I've learned over time is you can never take it for granted and you have to constantly invest and reinvest.
疫情对我们所有人来说都是一段非常艰难的时期。
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The pandemic was a very difficult time for all of us.
对于专业服务企业来说,那段时期尤其艰难,而高盛正是一家专业服务企业。
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It was a particularly difficult time for professional services businesses and Goldman Sachs is a professional services business.
归根结底,我们的业务依赖于人们的协作。
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At the end of the day, our business thrives on people being together.
我们的业务依赖于学徒制。
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Our business thrives on apprenticeship.
高盛的独特之处之一在于,我们拥有47,000名员工,其中50%是20多岁的年轻人。
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One of the things that's unique about Goldman Sachs, we have 47,000 employees. 50% of them are in their 20s.
公司的文化和生态系统是,年轻人来到公司学习、接受指导、得到培养。
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The culture and the ecosystem of the firm is that young people come to the firm to learn, to be mentored, to be groomed.
其中一小部分人留下来发展职业生涯,其余的人则走向世界,做其他事情。
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A small slice of them stay and develop their careers. The rest of them go out in the world to do other things.
这就是我们的模式。
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That is our model.
疫情对这种模式造成了巨大的冲击。
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Pandemic very tough on that.
从文化上讲,我们公司是一个持续开放、透明对话、协作、获取不同观点的场所。
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And just culturally our firm is one of constant open transparent dialogue, collaboration, getting different views.
当然,通过视频可以做一些,但效果不一样。
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You know, of course on video you can do some of that, but it's not the same.
当我们走出疫情时,我们觉得公司的文化有所退步。
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As we were coming out of the pandemic, we felt that the culture of the firm had lost a step.
因此,我们一群领导坐下来讨论:“我们如何才能重新投入?如何才能重振活力?如何才能采取行动,传递一个信息,表明我们在这个时候,坚定地致力于加强我们的文化?”
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And so a group of us as leaders sat down and said, "How can we reinvest? How can we reinvigorate? How can we take an action that will send a message that we're deeply committed at a time like this to strengthening our culture?
于是,我们提出了一个名为文化传承者计划(cultural stewards program: 高盛内部旨在重振和强化企业文化的一项领导力发展计划)的项目。
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So, we came up with a program that we called the cultural stewards program.
我们决定召集公司的所有合伙人,将他们分成每组25人。
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And we decided that we were going to take all the partners of the firm. We were going to put them in cohorts of 25 people.
在15个月的时间里,我们将强制每个小组进行为期两天的场外活动,讨论文化的重要性、他们在传承文化中的责任,以及他们可以采取哪些行动来重振和延续文化。
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And over the course of a 15-month period of time, we were going to force every cohort to go offsite for two days to talk about the importance of the culture, their responsibility in stewarding it, and what were the actions that they could take to reinvigorate it and continue it.
因此,在15个月的时间里,我们安排合伙人完成了这项任务。
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And so over a 15-month period of time, we set out the partners to do that.
我承诺与世界各地每个小组共进晚餐,每次两到三个小时。
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And I made a commitment to go have dinner, a two to three hour dinner with every single one of those cohorts all over the world.
我这样做,不是为了表达我对公司文化的热情,而是为了倾听他们每个人向我这位公司领导传达,他们为什么认为文化很重要,以及他们认为需要做些什么来继续加强文化。
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And I did that not so I could communicate my strong passion for our culture, but rather I could listen to every single one of them communicate to me as the leader of the firm why they thought it was important and what they thought needed to be done to continue to strengthen it going forward.
从旅行的角度来看,那是艰难的15个月,但那是我担任首席执行官七年来,个人做过的最丰富的事情之一。
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It was a difficult 15 months from a travel perspective, but it was one of the most enriching things I personally have done during my seven years as CEO.
我从中获得了学习,但更重要的是,我们文化的重振和重新注入活力渗透到整个组织中。
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The learnings I took away, but the reinvigoration, the re-energizing of our culture permeated through the organization.
这支由400名参与该计划的合伙人组成的“军队”非常喜欢它。
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And this army of 400 partners that went through this program loved it.
他们像一支军队一样进入公司,向其他45,000名员工传达并支持这种文化,并投资于它。
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And they went out as an army into the firm to the other 45,000 employees and basically took on their responsibility to talk about and support that culture and invest in it.
所以,这是一个很好的例子,说明了通过有意识的努力来强调文化的重要性。
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And so it was a great example of taking a conscious effort to say this is important.
我们投入时间,武装我们的领导者,让他们将这种文化推向整个组织。
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We're going to take time and we're going to arm our leaders to go out and push that down into the organization.
这对我们公司来说,效果非常好。
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And it worked incredibly incredibly effectively for us for our organization.
风险管理文化
我们文化中另一个重要部分,是我们需要每天面对、思考和担忧的风险管理(risk management: 识别、评估和控制风险以最小化负面影响的过程)。
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Another important part of our culture that we have to live with and think about and worry about every day is risk management.
归根结底,我们是一家金融机构,我们拥有1.7万亿到1.8万亿美元的资产负债表,我们是一个承担风险的业务。
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We are at the end of the day a financial institution and we do have a 1.7 to$ 1.8 trillion balance sheet and we are a risk-taking business.
我们承担风险,应对风险,我们必须管理风险。
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We take risk, we respond to risk, we have to manage risk.
组织处理其所承担风险的方式多种多样。
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There are all different ways that organizations try to deal with the risk that they take on.
但对我们而言,在每一次日常互动中,我们努力围绕协作、透明度和智力严谨性来发展风险管理文化,这对于一次又一次地做出更好的决策而非糟糕的决策至关重要。
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But for us, the collaboration, transparency, and kind of intellectual rigor around which we try to develop a culture of risk management in every daily interaction has been paramount to trying to make better decisions rather than bad ones time and time again.
当然,如果你经营风险业务,你就会犯错误,你会做出糟糕的决定。
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Now, of course, if you want to risk business, you're going to make mistakes. You're going to make bad decisions.
问题是,当你犯错时,你如何应对?
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The question is, when you make a mistake, how do you respond to it?
你如何创造一种文化,让人们主动解决问题,而不是推卸责任?
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How do you create a culture where people run to problems instead of looking to point others towards problems?
你如何创造一种文化,让每个人都相信,如果他们看到不正确的事情,他们有固有的责任去提出、增加透明度,并让更多人意识到?
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How do you create a culture where everybody believes that if they see something that's not right, they believe it's their inherent responsibility to elevate it, shed more transparency on it, and make people more aware of it.
你每天都要思考这些事情,谈论这些事情,激励这些事情,并奖励这些事情。
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You do that by every day thinking about those things, talking about those things, incentivizing those things, and rewarding those things.
我们的风险管理文化对公司长期以来的成功至关重要。
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And our culture of risk management has been deeply, deeply important to our firm's success over a long period of time.
高盛的所有人都对我们已经存在了156年感到谦卑。
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One of the things that all of us at Goldman Sachs are humbled by is the fact that we've been around for 156 years.
我的办公室里放着一份20世纪50年代福特(Ford: 美国汽车制造商)首次公开募股(IPO: Initial Public Offering,指一家公司首次将其股票向公众出售)的招股说明书。
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I keep in my office a copy of the perspectus for the Ford IPO which was in the 1950s.
我保留它并定期查看的原因之一是,如果你看那份招股说明书,你会发现上面列出的公司中,今天仍然存在的寥寥无几。
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One of the reasons I keep it and I look at it periodically is because if you look at that perspectus, okay, there are very few companies on that perspectus that still exist today.
金融服务行业充满了来来去去的公司。
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The financial services industry is filled with companies that come and go.
事实上,更近一点的例子是,如果你去看高盛26年前上市时的招股说明书,封面上列出了13家公司,我相信今天只有四家仍然存在,其中一家就是高盛。
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In fact, even more recent to that point, if you go look at the Goldman Sachs perspectus, when Goldman Sachs went public 26 years ago, there were 13 companies on the cover, I believe only four of them still exist today, one being Goldman Sachs.
所以,这是一个非常充满活力的行业,在任何时候,如果你没有正确的风险管理文化,你的生存能力就会受到威胁。
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So, it's a very dynamic industry and at any point in time, if you don't have the right culture of risk management, your viability is threatened.
这就是为什么我们花大量时间关注这一点。
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And so, that's why we spend a lot of time focusing on that.
客户服务与“一个高盛”计划
从文化角度来看,我想谈的最后一件事是客户服务的这一基本价值观。
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The last thing I want to touch on from a cultural perspective is this foundational value of client service.
我们是一个以客户为中心的业务。
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We are a client business.
我们的业务兴衰取决于客户与公司互动时的体验。
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Our business rises and falls with the experience our clients have when they interact with the firm.
如果我们每天醒来不努力思考如何提升客户与我们互动的体验,我们的业务就不会得到加强和增长。
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If we don't wake up every day trying to really think about how we can enhance the experience our clients have with us, we will not strengthen and grow our business.
我们非常自豪的一件事,我认为这也是一个很好的经验,即如何简化信息以达到激励结果的目的,那就是我们在2018年10月1日,我担任首席执行官的第一天,启动了一个名为**“一个高盛”**(One Goldman Sachs: 高盛内部旨在提升客户体验和跨部门协作的战略性计划)的项目。
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One of the things we're incredibly proud of and I think it's a great lesson in trying to simplify messages to get a result to incentivize a result is a program that we launched on October 1st, 2018, my first day as CEO that is called one Goldman Sachs.
这是一项实验,在2018年10月领导团队开始之前的几个月里,我们表示希望找到一种方法,真正改善客户在公司获得的体验。
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This was an experiment that in the months leading up to this leadership team starting in October 2018, we said that we wanted to find a way to really improve the client experience our clients were having at the firm.
我们发现,当时的情况是,我们的客户变得越来越大,越来越复杂,他们以许多不同的方式与公司接触。
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And we said one of the things that was happening was our clients were getting bigger and more complex and they were touching the firm in lots of different ways.
所以我们说,让我们做个实验。
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So we said let's do an experiment.
让我们选择公司30个最大、最重要的客户,将他们纳入一个试点项目,并称之为“一个高盛”,然后宣布我们将激励组织来改善这30个客户的体验,看看会发生什么。
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Let's take the 30 largest, most important clients of the firm and let's put them in a pilot and let's call that pilot one Goldman Sachs and let's announce that we're going to incentivize the organiza incentivize the organization to improve the experience of those 30 clients and let's see what happens.
关于“一个高盛”有趣的是,你不需要在它下面写一段话来让每个人都知道它的意思。
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Well, the funny thing about one Goldman Sachs is you don't really need to put a paragraph underneath it for everybody to know what it means.
这是一个非常简单的陈述:“一个高盛”。
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It's a very simple statement. one Goldman Sachs.
每个人对它的含义以及如何执行都有自己的解释。
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And everybody had their own interpretation of what that meant and how to execute on it.
但结果非凡。
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But the result was extraordinary.
整个组织都支持它,每个人都想参与。
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The organization kind of got behind it. Everybody wanted to participate.
所以现在,“一个高盛”已经成为一种文化运营理念。
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And so now one Goldman Sachs has become a cultural operating ethos.
最初针对30个客户的项目,现在已经有130个客户参与其中。
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The program for clients that started with 30 now has 130 clients that are a part of the program.
但整个公司,无论客户是否实际参与该计划,都在内外运营中思考如何提供“一个高盛”的协调体验,这种体验始终始于“客户如何体验我们,以及我们如何能做得更好”。
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But the whole firm inside and out operationally with all clients whether they're in that program technically or not thinks about delivering a one Goldman Sachs coordinate experience that always starts with how does the client experience us and how can we make it better.
它取得了巨大的成功,我认为这是一个很好的例子,说明如果你想要文化变革,就应该创造一个每个人都可以反复重复、每个人都可以抓住,并且人们能够理解清晰、明确结果的信息。
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It's been hugely successful and I think it's a great example of if you want cultural change, create a message that everyone can repeat over and over again, that everybody can grab on to and where people can understand clear, definable results.
结语
所以,在十分钟内,我试图给大家举几个例子,说明我们如何充满热情地利用公司的文化,即这四个基本价值观来保护和提升我们的业务。
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So what I've tried to do in 10 minutes is give you a couple examples of how passionate we are in using the culture of the firm, these four fundamental values to protect and enhance our business.
我认为这非常重要。
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I think it's hugely important.
我认为如果没有这种专注,我们的业务就不会像现在这样强大。
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I think without that focus, our business would not be as strong as a business it is as it is.
但我们不会将其视为理所当然,我们每天醒来都知道,如果想让高盛持续发展下去,就必须继续这样做。
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But we do not take it for granted and we wake up every day knowing that we have to continue to do that if we want to sustain Goldman Sachs for generations ahead.
非常感谢大家,祝大家有个美好的一天。
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Thank you all very much and have a great day.