奥的斯:172年的运营卓越与服务飞轮驱动的持续增长 Norges Bank Investment Management 2025-05-05

奥的斯的运营卓越与百年传承

下午好,谢谢。

View/Hide Original English

Good afternoon and and thank you

Nikolai,能来到这里是我的荣幸。

View/Hide Original English

Nikolai. It's a privilege to be here.

你们听了David谈论文化,听了Lars谈论创新。

View/Hide Original English

You heard David speak about culture. You heard Lars speak about innovation.

这些无疑是奥的斯(Otis)的基石。

View/Hide Original English

They are certainly foundational at Otis.

但我今天想和大家分享的,是关于运营卓越(Operational Excellence: 通过持续改进流程和系统以实现最佳性能)和纪律。

View/Hide Original English

But what I want to share with you today is a little bit about operational excellence and discipline.

为此,请允许我介绍一下我们是谁。

View/Hide Original English

To do that, let me provide some context on who we are.

正如Shipra所说,今年九月,我们将庆祝公司成立172周年,这家公司的创始人伊莱沙·奥的斯(Elijah Otis)发明了安全制动器(Safety Break: 一种防止电梯坠落的安全装置),正是这项发明让我们所有人都能安全地乘坐电梯上下。

View/Hide Original English

Uh, as Shipra said, in September, we'll celebrate our 172nd anniversary of a company, a company whose founder, Elijah Otis, invented the safety break that allowed all of us to feel safe riding up and down.

它不仅让城市得以出现,更让城市得以发展和繁荣。

View/Hide Original English

It allowed cities not just to emerge, but to grow and thrive.

今天,我在这里向大家分享我们是如何在过去近172年里,作为行业领导者做到这一点的。

View/Hide Original English

And here I am today to share with you how we do that as the industry leader for the past almost 172 years.

我们建立在创新精神之上,但最重要的是建立在运营纪律(Operational Discipline: 严格遵循操作规程和标准以确保一致性和可靠性)之上,这种纪律每天在全球200个国家和地区都非常重要。

View/Hide Original English

Building on a spirit of innovation, but most importantly building on operational discipline, very much discipline every day in 200 countries and territories around the world.

我们是如何做到的?

View/Hide Original English

How do we do that?

我们通过一支由72,000名同事组成的团队来实现,其中44,000名是现场专业人员(Field Professionals: 在客户现场进行安装、维护和服务的技术人员)。

View/Hide Original English

We do that through a team of 72,000 colleagues, of which 44,000 are field professionals.

这些现场专业人员负责安装,但最重要的是维护我们的产品,并保持世界的运转。

View/Hide Original English

Field professionals who are out installing, but most importantly servicing our product and keeping the world moving.

我们每天接触24亿人。

View/Hide Original English

2.4 billion people we touch every day.

我无法控制或培训他们中的每一个人。

View/Hide Original English

And I can't control or train any one of them.

我们必须拥有高质量、安全的产品,因为我们从事的是生命安全业务。

View/Hide Original English

We have to have a quality product, a safe product because we are in the life safety business.

每次您每天不假思索地自主使用我们的产品时,您都信任我们。

View/Hide Original English

You trust us every time you use our product in an autonomous manner every day without thinking.

我们提供无处不在的产品(Ubiquitous Product: 随处可见、广泛使用的产品)和无处不在的服务,我们不关心建筑物的用途。

View/Hide Original English

A ubiquitous product and a ubiquitous service that we don't care what the building purpose is.

它可能是您的住所,可能是医院,可能是学校,也可能是办公楼。

View/Hide Original English

It may be your residence. It may be a hospital. It may be a school. It may be an office building.

但对我们来说,最重要的是安全地完成您的旅程。

View/Hide Original English

But for us, it's all about completing that journey for you safely.

每日运营规模与飞轮商业模式

每天,在世界的某个地方,我们正在进行10,000次设备安装。

View/Hide Original English

Every day somewhere in the world we are doing 10,000 equipment installations.

每天,在世界的某个地方,我们正在进行200,000次服务呼叫。

View/Hide Original English

And every day somewhere in the world we are doing 200,000 service calls.

昨天西班牙和葡萄牙的数字略高一些。

View/Hide Original English

Little higher yesterday with Spain and Portugal.

危机管理,危机管理。

View/Hide Original English

Crisis management. Crisis management.

但是,请想想这需要什么,在您的家中、您的企业中、您的旅行中、基础设施中。

View/Hide Original English

Um, but think about what that takes in your homes, in your businesses, in your travel, in infrastructure.

要能够通过44,000名独立工作的现场专业人员重复提供这种服务,他们穿着我们的制服,胸前佩戴着我们标志性的品牌,代表着我们,并通过相同的流程和技术应用在全球范围内完成这项工作,这与伊莱沙·奥的斯时代有所不同。

View/Hide Original English

to be able to repeatably provide that with a workforce of 44,000 field professionals who work independently, who represent us by wearing our our brand, our iconic brand right over their heart on their uniforms and who do this universally through the same processes and through the application of technology a little different than Elijah Otis used where we continuously innovate and disrupt ourselves but not our processes.

我们不断创新和颠覆自己,但不会颠覆我们的流程,也不会颠覆我们的使命,这正是对我们而言重要的。

View/Hide Original English

not our mission and that's what's important to us.

那么,我们是如何做到的呢?

View/Hide Original English

So, how do we do this?

我们通过一个高度专注的商业模式来做到这一点。

View/Hide Original English

We do this through uh a very focused business model.

你们会认出这是一个飞轮(Flywheel: 一种商业模式,通过初始投入产生动能,然后利用动能推动自身持续增长)。

View/Hide Original English

You'll rep you'll recognize a flywheel.

可能没有其他行业,或者肯定没有其他企业,能像我们这样每天如此虔诚地实践它。

View/Hide Original English

There's probably no other industry or certainly no other business that lives this religiously every day.

我们每天早上都专注地工作。

View/Hide Original English

We show up every morning focused.

我们在世界各地(除了受制裁国家(Sanctioned Countries: 受到国际制裁的国家))都专注于确保世界运转。

View/Hide Original English

We show up and that's everywhere in the world except sanctioned countries. We show up focus to make sure the world moves.

为此,一切都围绕着我们的服务引擎。

View/Hide Original English

To do that, it's all about our service engine.

我们销售新设备,以确保15到20年的服务。

View/Hide Original English

We sell new equipment to be able to secure the service for 15 or 20 years.

然后我们对这些设备进行现代化改造(Modernize: 对旧设备进行升级,使其符合现代技术和标准),因为电梯会上下移动,自动扶梯会斜向移动,自动人行道会这样移动,但它们永远不会离开建筑物。

View/Hide Original English

We then modernize that equipment because while an elevator will move up and down and an escalator will move diagonally and a moving walkway will go this way, they never leave the building.

所以我们必须回来进行技术注入。

View/Hide Original English

So, we have to come back and do technology infusions.

我们必须回来在现有建筑物中更换电梯,这还不包括我们每天进行的10,000个建筑项目。

View/Hide Original English

We have to come back and replace elevators in live buildings beyond the 10,000 construction projects we're doing every day.

我们必须通过经过验证的流程,通过代表我们的独立员工队伍来做到这一点,他们必须理解我们的宗旨。

View/Hide Original English

And we have to do that through proven processes, through independent workforces who represent us and who have to understand our purpose.

所以我们确实在产品和服务上进行创新,但我们销售新设备,将其安装在全球各地的建筑物中,然后我们再次有能力按计划进行维护。

View/Hide Original English

So we do innovate absolutely innovate in products and in services but we sell that new equipment we install it in buildings throughout the world and then we have the ability again to maintain it on a scheduled maintenance.

我们处于一个受监管的行业,当设备出现故障时,我们会进行服务和维修,这是一种故障修复业务(Break-Fix Business: 一种在设备出现故障后提供维修服务的商业模式),我们也在做。

View/Hide Original English

We're in a regulated industry to service it and repair it when it breaks a break fix business which we also do and then as the cycle goes to modernize it and keep it in our portfolio.

然后,随着周期的进行,我们对其进行现代化改造并将其保留在我们的产品组合中。

View/Hide Original English

and then as the cycle goes to modernize it and keep it in our portfolio.

世界上有2200万部正在使用的电梯和自动扶梯。

View/Hide Original English

There are 22 million elevators and escalators in use in this world.

我们为其中的240万部提供服务。

View/Hide Original English

We service 2.4 million of those.

我们是全球最大的服务提供商。

View/Hide Original English

We are the largest service provider anywhere.

在这240万部中,当我们于2020年4月,在疫情期间作为一项基本服务分拆出来时,我们拥有略低于200万部。

View/Hide Original English

Of those 2.4 million, when we spun in April of 2020 in the midst of the pandemic and being an essential service, we were just under two million units.

我们每年以约10万部的速度增长,而当我们还是前母公司一部分时,这个数字曾停滞不前。

View/Hide Original English

We are growing at about a 100,000 units every year which had been stagnant when we were part of our former parent.

我们曾是一个大型企业集团(Conglomerate: 由多个不同业务领域公司组成的庞大企业),在那里运营卓越很重要,但它不是关键的驱动因素,我们的同事虽然感到自豪,但他们不明白一切都围绕着服务飞轮,正是这个飞轮让我们能够保持以客户为中心(Customer Centricity: 将客户需求置于业务核心的战略),保持卓越的客户服务,以及每天、每一次服务呼叫中证明自己的能力。

View/Hide Original English

We were part of a large conglomerate where operational excellence was important but it wasn't the critical motivator where our colleagues were humbly proud but they didn't understand that it's all about the service flywheel that allows us to maintain that customer centricity that customer excellence and that ability to prove ourselves each and every day with each and every service call.

您通常不会想到我们的产品,我们也很高兴您不会想到它,直到出现问题时,无论是被困住还是无法使用,您才会想到我们。

View/Hide Original English

you don't think about our product and we're happy you don't think about it typically until there's an issue and then whether you're entrapped or you don't have use you think about us so now the application of technology and being more customer centric is about applying IoT we've got a million of our 2.4 4 million units connected, huge data lake, incredible AI that today allows us to do preventive maintenance.

技术应用与核心价值观

因此,现在技术应用和更加以客户为中心,就是关于应用物联网(IoT: Internet of Things: 将物理设备连接到互联网以收集和交换数据)。

View/Hide Original English

so now the application of technology and being more customer centric is about applying IoT we've got a million of our 2.4 4 million units connected, huge data lake, incredible AI that today allows us to do preventive maintenance.

我们有240万台设备中的100万台已连接,拥有庞大的数据湖(Data Lake: 存储大量原始数据的中央存储库),以及令人难以置信的人工智能(AI: Artificial Intelligence: 模拟人类智能的机器系统),这使得我们今天能够进行预防性维护(Preventive Maintenance: 在设备发生故障前进行的定期维护)。

View/Hide Original English

we've got a million of our 2.4 4 million units connected, huge data lake, incredible AI that today allows us to do preventive maintenance.

因此,当我们进行计划性维护时,我们可以在设备损坏并影响您作为客户或乘坐公众之前进行修复,这也将带来预测诊断(Prognostics: 预测设备未来性能和剩余寿命的技术)。

View/Hide Original English

So we're when we're doing schedule maintenance, we can repair something before it breaks and impacts you as a customer or the riding public and that will lead to prognostics as well.

我们拥有利用预测性人工智能(Predictive AI: 使用AI算法预测未来事件或趋势)的卓越交通算法(Traffic Algorithms: 用于优化电梯调度和交通流量的算法),但我们会在人工智能的伦理与人工智能之间取得平衡,因为这涉及到您的生命安全。

View/Hide Original English

We have incredible traffic algorithms that use predictive AI, but we will balance AI with the ethics of AI because your life safety is involved.

我们将在业务的每个部分使用它,因为它具有革命性,但我们也会平衡,确保我们在维护时,我们的现场专业人员不会在轿厢顶部工作而您却在里面。

View/Hide Original English

We will use it in every part of our business because it is revolutionary, but we will also balance making sure we don't have one of our field professionals on the top of a car maintaining it and making sure you're not in it when we're doing it.

所以,这就是我们所坚持的平衡。

View/Hide Original English

So, that's the balance that we hold.

这个飞轮迄今为止带来了令人难以置信的成果,因为每个人都专注于它。

View/Hide Original English

This flywheel has provided really incredible results to date because everyone's focused on it.

我们是一家服务公司。

View/Hide Original English

We're a service company.

当然,我们也是一家工业公司。

View/Hide Original English

Of course, we're an industrial.

我们有17家制造工厂。

View/Hide Original English

We have 17 manufacturing plants.

我们为本地市场进行本地制造。

View/Hide Original English

We manufacture local for local.

作为一家工业公司,这只是基本条件(Table Stakes: 参与某项活动或行业所必需的基本要素)。

View/Hide Original English

That's just that's just table stakes as an industrial.

但作为一家服务公司和一种文化,我们专注于我们称之为绝对原则(Absolutes: 公司不可妥协的核心价值观或行为准则)的东西。

View/Hide Original English

But a service company and as culture, we focus on our we call them absolutes.

我们不称它们为价值观,我们称它们为绝对原则,因为如果您不遵守它们,您就不会成为我们公司的一部分。

View/Hide Original English

We don't call them values. We call them absolutes because if you don't follow them, you won't be part of our company.

首先是安全。

View/Hide Original English

First is safety.

我们从事高空作业。

View/Hide Original English

We work at heights.

正如您可以想象的,我们在建筑和服务领域都在建筑物中工作。

View/Hide Original English

We work in buildings as you can imagine in construction as well as in service.

每个人每天晚上都安全回家。

View/Hide Original English

Everyone goes home safe every night.

对于死亡或严重事故,零是唯一可接受的答案。

View/Hide Original English

Zero is the only acceptable answer for fatalities or serious incidents.

我们专注于道德,因为这使我们的公司成为一家优质、持久的公司,我们专注于质量,因为您依赖我们的可靠性和安全性。

View/Hide Original English

We focus on ethics because that is what has made our company a quality lasting company and we focus on quality because you depend on us for reliability and for safety.

盈利模式与可持续发展

所以当我们做所有这些的时候,飞轮发挥了它的魔力,在我们的业务中,今天超过60%的收入来自服务,正如您所想象的,但超过90%的利润也来自服务。

View/Hide Original English

So as we do all this the flywheel works its magic and in our business today a little over 60% of our revenue comes from service as you would imagine but over 90% of our profits.

您可以把它想象成剃刀-刀片商业模式(Razor Razor Blade Model: 一种商业策略,以低价销售主产品(剃刀),然后通过高价销售耗材(刀片)来盈利),但我们也在剃刀上赚钱。

View/Hide Original English

You can think of a razor razor blade where we make money on the razor as well.

所以我们的新设备业务是盈利的,但远不及我们服务业务的利润。

View/Hide Original English

So our new equipment business is profitable but nowhere near the profit of our service business.

您可能会问,这在172年后是否可持续?

View/Hide Original English

And you may ask, is this sustainable after 172 years?

您是否进行了足够的创新?

View/Hide Original English

Have you innovated enough?

您是否进行了足够的颠覆?

View/Hide Original English

How have you disrupted enough?

您的运营节奏(Operational Cadence: 公司日常运营的规律和效率)能否让您走向明天、走向2030年、走向2050年?

View/Hide Original English

Does your operational cadence get you to tomorrow to 2030 to 2050?

我在这里说“是”,因为我们不断地重塑自我。

View/Hide Original English

I'm here to say yes because we consistently reinvent ourselves.

我们不断应用技术,以便我们的机械师拥有最好的技术。

View/Hide Original English

We consistently apply technology so that our mechanics will have the best technologies.

它不再仅仅是润滑和机械结构。

View/Hide Original English

It's not a a grease and lube and and a mechanical structure anymore.

它关乎乘客体验。

View/Hide Original English

It's about the passenger experience.

它关乎以客户为中心,并再次拥有预防性信息来帮助您前进。

View/Hide Original English

It's about being customer centric and again having preventive information to help you as you go.

我们所看到的是,这种令人难以置信的专注和纪律为我们带来了客户保留率,达到了92%到93%的水平。

View/Hide Original English

What we've seen is is really that incredible focus and discipline gives us our retention rate which is in the 92 to 93% level for customers.

他们日复一日、年复一年地与我们在一起。

View/Hide Original English

They stay with us day after day, year after year.

在我们的合同结构中,他们有选择权。

View/Hide Original English

And they have that choice in our contract structure.

然后,当我们达到大约15或20年时,飞轮再次启动,因为那时我们会在现有建筑物中翻新和现代化设备。

View/Hide Original English

And then when we hit about 15 or 20 years, the flywheel starts all over again because then we refurbish and modernize the equipment in a live building.

许多其他公司必须转向相邻领域。

View/Hide Original English

And so many other companies have to go adjacent.

每个人都必须创新。

View/Hide Original English

Everyone has to innovate.

我们不需要那样做。

View/Hide Original English

We don't need to do that.

我们面前有足够的内生增长(Organic Growth: 公司通过自身业务扩张而非并购实现的增长)。

View/Hide Original English

We have enough organic growth in front of us.

世界上2200万部电梯中,超过800万部已经超过20年,需要更新,可能需要完全更换。

View/Hide Original English

Of the 22 million elevators in this world, over 8 million are over 20 years old and in need of refreshment, in need of potentially full full replacement.

到本十年末,这个市场将比我们每天进行的10,000个建筑项目更大。

View/Hide Original English

That market will be larger than these 10,000 construction jobs we're doing every day uh before the end of the decade.

所以,我们在服务业务(即维护和维修)以及现代化和翻新业务方面都有内生增长,这将是一个常青机会(Evergreen Opportunity: 持续存在且不会过时的商业机会),因为当我们完成这个周期时,又将是另一个周期,以保持建成世界(Asbuilt World: 已经建成并投入使用的物理环境)的运转。

View/Hide Original English

So we have organic growth in front of us in our service business which is maintenance and repair and this modernization and refurbishment business will be an evergreen opportunity because by the time we finish this cycle it'll be time for another cycle to be able to keep buildings in the asbuilt world moving.

独立运营后的显著成果

自从我们独立以来,自从我们变得专注以来,当我于2017年末加入奥的斯,准备将业务转型以应对这一局面时,尽管董事会尚未做出决定,但当时正在讨论中,我们股票中有一些激进投资者,我们作为企业集团的一部分,已经连续七年没有盈利增长(Earnings Growth: 公司利润的增长),如果作为一家独立公司,我们根本无法生存。

View/Hide Original English

the results since since we became independent since we became focused uh when I joined Otis in late 2017 to to turn the business to be prepare for this even though the board decision hadn't been made it was being discussed we had a few activists in the stock we were in our seventh year of no earnings growth as part of a conglomerate would never have survived as an independent company 2018 was our eighth year by 2019 19.

2018年是我们没有盈利增长的第八年,到2019年,我们扭转了业务。

View/Hide Original English

2018 was our eighth year by 2019 19. We turned the business.

我们所有的同事都专注于此。

View/Hide Original English

We've got all of our colleagues focused.

我们的营收(Topline: 公司的总销售额或收入)显著增长,但我们保持稳定。

View/Hide Original English

We're up significantly in terms of topline, but we're steady.

我们不是那种三倍增长的公司,我们是稳定的。

View/Hide Original English

We're we're not the we're not the three times growth and and we're steady.

运营卓越带来了稳定的业绩。

View/Hide Original English

Operational excellence provides for steady results.

自从我们分拆以来,五年内我们的利润率(Margins: 销售收入与成本之间的差额)上升了220个基点(Basis Points: 百分之零点零一,常用于金融领域)。

View/Hide Original English

Our uh our margins are up 220 basis points in the five years since we've spun.

我们在所有21个季度都实现了服务运营利润增长(Operating Profit Growth: 公司核心业务利润的增长),并且在所有五年都实现了运营利润增长。

View/Hide Original English

We have had service operating profit growth in all 21 quarters and we have had operating profit growth all five years.

当您拥有纪律,一个我喜欢称之为简单而优雅的商业模式时,您就能看到成果,公司里的每个人都理解它,他们也理解我们的宗旨。

View/Hide Original English

And you can see the results when you have discipline, a simple but elegant business model I like to call it, which everyone in the company understands and they understand our purpose.

使命、愿景与股东回报

我们的使命非常简单,就是成为一家世界级的、以客户为中心、以服务为导向的企业。

View/Hide Original English

So our mission very simply is to be a world-class customer- centric serviceoriented business.

我们的愿景是让人们在一个更高、更快、更智能的世界中自由连接和繁荣。

View/Hide Original English

Our vision is we give people freedom to connect and thrive in a taller, faster, smarter world.

世界正在变得更快。

View/Hide Original English

The world is getting faster.

随着人工智能的发展,它无疑变得更智能。

View/Hide Original English

It's certainly getting smarter with AI.

随着城市化进程的持续,它无疑变得更高。

View/Hide Original English

It's certainly getting taller with urbanization as it continues.

我们作为一家基础性公司,一家基础性的、有纪律的工业公司,一家服务公司,定位良好,能够持续提供回报。

View/Hide Original English

And we are well positioned as a foundational company as a foundational disciplined industrial company, a service company to continue to provide the returns.

在同一时期,我们主要将我们产生的所有每一美元都返还给了股东,通过股息(Dividends: 公司向股东支付的利润分配)或股票回购(Share Repurchases: 公司回购自身股票以减少流通股数量),我们已向股东返还了60亿美元现金。

View/Hide Original English

Over this same period, we have taken everyone, every dollar primarily that we have generated and returned $6 billion of cash to our shareholders either through dividends or share repurchases.

我为我们的宗旨感到自豪。

View/Hide Original English

I'm proud of our purpose.

我为我们是谁感到自豪,我为我们每天触及你们每个人,并保持世界运转而自豪。

View/Hide Original English

I'm proud of who we are and I'm proud that we touch every one of you every day of your life and keep the world moving.

非常感谢。

View/Hide Original English

Thank you very much.

📌 文中提及的人物和组织

人物: David

公司/组织: Otis, Norges Bank Investment Management