Whitney Pennington Rogers: Hello and welcome TED members. I'm Whitney Pennington Rogers. I'm a curator here at TED and I am thrilled to be here with you for today's live event. As technology has become more embedded in our daily lives, it's also quietly reshaping something deeply human. How we connect, how we experience intimacy, and how we understand relationships. From dating apps to AI companions, the tools we use are influencing not just who we connect with, but what we expect from connection itself. To dig deeper into what this moment means, not just for sex and romance, but for all of our relationships. Someone who has been at the forefront of these conversations, sex tech expert Brian E. Cole. Hello, Brian.

Bryony Cole: Hello. Thanks for having me.

Whitney Pennington Rogers: Yeah, thank you so much for being here with us to speak to sort of this realistic part of of of what the moment we're living in. You know, I think when people hear the terms sex tech or AI relationships, there is this this sense that this is futuristic or maybe something that's very fringe and you talk a lot about what the landscape looks like now and what we're seeing. Can you share some other technologies that are out there at this moment and and maybe some surprising ways people are using them in their everyday lives?

Bryony Cole: Oh yeah. I mean I I think that I think the it's almost like the technology isn't surprising me anymore. It's us, right? So in the last last year in 2025, there were over 300 AI companion apps just developed and released on the market. And I actually don't find the features that interesting anymore. Um certainly in the future we'll see that they will be able to track our eye movements and you know they already track tone of voice those sorts of things. It's actually just the amount that are in the market and who is using them and how we're using them. So as I said before you know you can't you can't go too far without realizing oh my goodness this is actually not just the cliche guy in the garage. This is everyone. It's definitely young people are using it more and more, but also older people for support that are feeling lonely, people that understand technology as well as people that are a little less dextrous with it. It's people that have using it for caregiving or have lost a loved one or in long-distance relationships or neurode divergent users or people that are navigating grief illness. you know, there's all these different reasons now why people are turning to AI for companionship. And I think, you know, I was at a 40th um a couple of weeks ago and it became very obvious that we're all using AI for these emotional moments as well in front of people. So, not just for that companionship, but for writing a 40th speech. There's just there's just something you can tell when you you go to like a a a moment that's meant to be about you reflecting on your friend and this is going to be my you think I think I think that guy used AI to create that talk or you know even I've heard anecdotes of people using it to write eulogies. Um these things in relationships that were never meant to be efficient that suddenly we're saying oh my gosh this is this is infiltrating my daytoday relationships. I think when I look on the frontier, which is, you know, three years ago, that's what I was seeing was, okay, we're all going to use this for companionship. I think even in the last couple of months, that idea has shifted even more.

Bryony Cole: And this is really a a peak into what's around the corner, particularly if we don't be more careful, and we can get into that around the the guard rails or the questions we'll we'll ask ourselves. But I think what I'm seeing now and we're seeing always a good signal is what are these sensational stories in the media around this topic and it's about people deciding uh to have families with AI. And so it's not just about your AI girlfriend or boyfriend or your falling in love or you're dating an AI for companionship. It's now this extension of what was previously exclusively a human domain. And there was a recent story about a young boy who's decided he wants to, you know, have this AI wife and they want to adopt a human child in the future and raise um an AI family. Now, I think that's going to be a uh pretty difficult legally to do, but we're we're seeing those ideas. People are going, I could raise a family. And then, you know, as I said in the talk, this isn't just about, you know, the lonely men. you know that are that have decided to use this for companionship or for this idea of raising a family. We also have a gender split where women are also using this and in that sort of future facing context women that are facing fertility issues and can't actually have children are thinking or talking about what would it mean to raise an AI family. So if I can't have a child biologically, what would it mean to have AI children and simulating that? So I think that's where um I'm more and more surprised about how people, you know, the the technology is already here. Um we're not putting that back in the box, but how people are deciding to use it. And quite often that then dictates the next innovation or features we're seeing.

Whitney Pennington Rogers: I mean, there's there's so much there and it's incredible to see that that there aren't really these patterns of it's always this person doing this thing that it really does seem like it's ranging the gamut. And and when you think about adoption, are you are you seeing that there are certain misconceptions for people who maybe are slow to to pick this up or are have some hesitation or uh you know questions around the usage of of AI in this way and companionship? What are some of the I guess the common misconceptions you're seeing coming from that segment of the population um that are resistant to using AI for for emotional needs.

Bryony Cole: Um I'm thinking of my dad right now who just turned 80 who you know who will ring me up and be like Bri can you use chat JPT for this thing for me on my behalf. Um but I think uh I actually think it's more that there's a resistance more there around well how do I use it but it's becoming so easy to use that um you know that adoption curve is so much quicker than if we say 1015 years ago when social media first came out and people didn't really what's a status update how do I use this social network and I was getting those same calls from my parents. I think if you're you're a critical thinker and you you're already over the adoption curve and you've started using it and seeing oh this is actually um providing a lot of um support almost frictionless um in terms of how how I can talk to AI the the um the resistance the skepticism there is more about oh this feels a bit extractive what is going to happen here and I saw some questions in the chat there about you know what happens when suddenly uh diarrhea most innermost thoughts are now landing on a tech platform and what sort of what does that mean for me so I think there's first a question where people are sort of thinking about this in terms of where's my data going which we already saw with things like Facebook or you know when people are using phones and downloading apps there was that oh I' got you know I've got to read the terms and conditions and and very quickly as a society we kind of have gotten over that a lot of us and going oh yeah just press agree but there's that initial resistance there and then I think the the second thing we think about when we're using this we go I don't know if this actually feels good is because you're recognizing the dependency that you have on the platform because it feels really good what what's the actual sacrifice what is the cost here if I go and use AI for my therapy needs needs rather than um talking to a therapist. If I use it for a difficult situation at work or friendship, how is that going to weaken the bonds? And I think that's what we're thinking about. Oh, is this actually supportive or is is this extractive? And I think the next step I'd like people to take is, you know, thinking about, well, how could it be useful to me? Is it, you know, a tool to practice vulnerability or articulating my needs or building some sort of emotional literacy? And where does that line exist for me where I can sort of hold back? Um, does that make sense?

Whitney Pennington Rogers: Perfect sense. And and it sounds like in the argument of whether or not synthetic intimacy as you you call it in the talk uh becomes something that replaces human intimacy or is a thing that you know we use to support it is a personal decision that that you don't think that it should be either or that it's it seems like they can work together in one way or another.

Bryony Cole: That's the hope, right? But I think that's the hope because I think we're looking towards a future where it is very hybrid and there are going to be people that will you know use AI inside their relationships and there will be people that will say you know I don't want to do that because I can already see that I want to keep this relationship just for me and I want to use my my own humanity to decide about this person rather than using AI or to settle an argument with my partner. I do think it's a personal choice just like it's you know I keep coming back to social media but you can't deny it it feels very similar and we're seeing those warning signs of you know social media addiction now we're seeing with AI companionship addiction I think it's going to come back to our own personal frameworks we build of like how do I want to use this how much time do I want to spend on this because quite I mean obviously the tech companies are built are building this for engagement and we see, you know, now Instagram might have like popups where you've spent this much time on Instagram. Now's the time to jump off. AI companionship apps are already doing that as well. So they're already putting in I guess safeguards you could call them. But ultimately it's it's on us as as humans to decide at what point do I feel this is you know something I want to use every day or once a week and and create those rules and those boundaries for ourselves. And that's that's really important to start thinking about that. And I think the easiest way to think about that is how do I use social media and how do I feel about that? How am I going to use AI? How do I feel about using AI?

Whitney Pennington Rogers: And you give us some great questions towards the end of your talk that can help us decide these things for ourselves which are which is really helpful. And you started to talk a little bit um about how this sort of expands beyond romantic relationships that this is just opening the door for helping us to understand what AI could mean for relationships beyond this and how it challenges our assumptions about friendship or you know other relationships. What do you think are are some of the ways that this is upending the way we think about connection more broadly and not just from a lens of romance?

Bryony Cole: Yeah, I think I mean in every facet, every relationship in our life I think is going to be impacted by this because people are using AI as a tool to either support or sometimes replace this. So yes, um certainly in dating and in relationships with our intimate lives also with we talked about raising children and families and talking to our you know parenting is a really good example where I talk to people and oh yeah I didn't know if I should change the nappy at this time so I asked chat GPT. So, we're outsourcing all those little moments. And if you think about from when you wake up to you put your pillow on the head at night, how many different people you're talking to, I think the biggest place we're not looking right now, which is kind of funny because we use this so much at work anyway, is um yeah, is at work and with our colleagues. And I think those relationships at work, especially because, you know, we've moved towards this remote work, working from home situation. How do we build teams when we're outsourcing a lot of those difficult conversations or those um emotional moments to an AI? Because at work, we're still it's still about fostering healthy relationships with your colleagues and with team dynamics. And what happens when Sally decides that she doesn't like some of my work and she doesn't want to give the the honest feedback and instead puts that into an AI companion and deals with that or deals with her burnout as stress from work. Um I think we're not clocking that that is actually going to have a huge impact on organizations. And then if you look at the the the leaders in organizations, how are they how are they using their voice and their own? I always struggle to to use authenticity because I think it just gets overused. But if we're talking about organizations leading the future and those leaders are using AI to do all those the visionary work and have the voice and have that true authentic voice and they're outsourcing that um to the AI. I think we're starting to lose a lot of the stuff that that makes companies and building amazing products and services great is just like the humanity and our ideas. It's not just and this sounds very contrary to any, you know, business um best practice. It's not just about efficiency when we're at work. It is about, you know, what makes us a great team together. And what makes visions truly visionary is they come from somewhere inside. And I think from the heart, you know, from from our creativity, our imagination, sense of intuition, these things that are distinctly human qualities.

Whitney Pennington Rogers: I mean, and and you get into this um a little bit in the talk and we we have so many questions that are coming in from our members and I'll start to bring some of those in now. In fact, there's a good one from Sheila um which feels connected to this. You know, she mentions that if 70% of Gen Z are going to have committed relationships with AI chatbots, how can we rebuild the modern village, which I think also connects to what you're suggesting around other spaces too, other places of community, workplaces and you know, general governments and that sort of thing. How do how do we rebuild that if if AI becomes such a presence in life?

Bryony Cole: Yeah, what a beautiful question, Sheila. I love this idea of rebuilding the village. And I think um when we talk about rebuilding, we're not talking about going backwards. There's no going back to the village. So, we have to update what we what we really think a village could be now that we have this presence in our lives. And I think it's um you know what's historically so beautiful about villages is they just sort of existed. It was about proximity. We were in the same place and space and there was this level of shared care there. I think today rebuilding a village, a village isn't like a place that we just um happen upon that we find because we're there. It's actually a practice. A village is something we practice. And what makes a village is frequency of interaction. So that consistency of whether it's I don't know the school pickup or the same barista, those sorts of things that that's so important that we have that frequency of interaction. It's not just a one-off event that we're going to to meet new people. I think the other thing is, you know, this is such a great um sort of quote by Esther Pel comes to mind about villages of like we expect from one person today what we used to receive from a village and she's talking about all these different relationships in our lives that we can depend on not just this one person and now I think the update is instead of we expect from a village you know we expect this AI to be that we actually have to look at our ecosystem of our relationships and be really intentional about that, right? This is some this is a village as a practice and so in that we want to we want to take like the non-romantic relationships in our life and and prioritize them as well. So whether that's friendships that are within proximity or you know scheduling calls with friends that are long distance or having that practice of who are the other non-romantic relationships in our life that can also provide a village and being really thoughtful about that. I think that's that's something that yeah we we sort of fell off the deep end when we thought just our lover is going to do everything and now we think oh our AI companion lover is going to be this village. I think the other thing to think about without you know I always try to sort of tread the cross the bridge really from like okay AI is not terrible but it's it can I mean it's it can be scary but it's also got these opportunities is okay well what is the opportunity here with rebuilding a village and with technology how can we use the technology as the connective tissue whether that you know is scheduling the facetime I want to say some some benefits of using a AI companion to schedule in these friendships or find new fun novel interesting ways to have shared experiences with our village is also really useful. So thinking about yeah those frequencies of interaction those that ecosystem of all our other relationships in our life that are human and and um making sure they're frequent and then figuring out well how does how does AI companions fit in this and is it the is it as a scheduling tool is it what is the what is the way I'm going to use AI in a productive way to make my village

Whitney Pennington Rogers: I I love that and I love you you sort of drawing this picture of you know, having the village that we rely on people, different people for different things and then that sort of narrows to this space of one person for everything. And now we're in this moment where we can broaden it back out. Um, and in a lot of ways it sounds like really customize what your village looks like using AI to support that like what you can get from certain people. And I I wonder in doing that are are there certain things that you think you lose uh in in those connections when you are customizing things in a way that really suits you? Is is there some element of not having control over that that is really meaningful?

Bryony Cole: Oh, I I mean I do think that like spontaneity and things, you know, the the the tough stuff is actually what builds great relationships. I think the the you know, we more and more want customization. That's just that's just sort of what we've been designing for. But for me, just off the top of my head, I think yeah, those that other than like the things this the things that happen that are unintended consequences of our friendship of being out in the world of, I don't know, your dog running off and doing a poop on the neighbor's lawn or something like they're really important ways that we build our humanity and we slip up and we strengthen the bonds. Um, but I think in terms of using a tool like AI for personalization, for figuring out, hey, I really love doing this practice with yoga and so does this friend. Let's schedule that in or let's use this to to find out the best teacher. I'm Yeah, I mean that feels really good. And and Muriel asked a question connected to this as well. They mentioned that there's a French idiom that it's better to live alone than in bad company. Uh, and AI makes them wonder the opposite. Is it better to have a relationship with an AI than being alone with a sense of isolation? What's your feeling around that?

Bryony Cole: Well, I mean, when I hear the word alone, and I think we talk about this so much today, right, in the in our world is loneliness. And I think about how loneliness isn't really about being alone. It's about disconnection. And so I think the the question there is about connection and what makes a rich connection um and while an AI companion can provide a connection in terms of richness and depth you know it can't it can't witness us in the way that humans can but it can provide perhaps a different way you know an AI can recognize when you know if it's got the the visual compatibility with It can recognize when you're about to tear up or it can hear the tone in your voice when you're anxious. And that is a form of connection of being able to mirror and respond, but it can't wipe away your tears or it can't, you know, offer you um a genuine forgiveness in a way that I think deepens connection. Do I think it's better than um total disconnection? actually do. I think that it it's you know we have seen these cases in the research that find that it has actually helped people through difficult times. Now that doesn't necessarily have to be for years or in a relationship. It might be someone navigating menopause or navigating the loss of a loved one or these really hard moments where I think in today's world humans are burnt out and sometimes we are burnt out on relationships and showing up for each other and even though I talk about it being the magic I think if there's an ability for um you know you to have a connection and go through a hard time and have that companion provide some level of that I do think that's worth something. And I think for the people on the other side that are trying to support you, if it allows them to show up more fully and show up for you as well, I think that's that's a useful um use of having a connection with AI. Maybe not a deep reciprocal one, but um certainly a reflected one.

Whitney Pennington Rogers: Well, all of this raises a lot of questions around safety, security, and you tal touched on some of this already. Um, but even bigger questions around morals and what what's acceptable when we're thinking about approaching AI relationships, what do you think are some of the ethical questions we should be asking right now at this moment before these tools become even more embedded into our lives?

Bryony Cole: It's you know who's designing them who is behind this and remembering this is a business model you know I think we already are in the practice of telling our most deepest darkest thoughts to you know it started I guess with with journaling right and and writing them down or with people that we barely know with strangers we already do this um and certainly then we saw with the internet and for we're in the practice of this but I think we this this moment in time will either decide well are we going to demand more of these companies or are we going to think about how we're going to share those thoughts because I think that's a really important question around data and privacy that we've been asking technology companies for for a very long time and I wonder and hope that this is the moment that we wake up and ask well where is that going because that is the the most vulnerable thoughts that that we told and they're with a company even if it feels like a human. They're they're part of the business model. And so I think that's really important. I think consent is is embedded in that and important to ask and who are the people that are designing these and that are writing these LLMs. And we need for a future to involve well really to involve everyone but to involve so many different points of view and you know minority groups, caregivers, psychologists. This can't just be people with technical skills. Needs to be people that have deep understanding of the human experience and of empathy and of psychology to really understand how how do we navigate this in an ethical way and you know for the most part it is the wild west. It reminds me very much of my earlier career in sex tech where it kind there aren't there are very few guard rails and people are scrambling, governments, institutions are scrambling to catch up and to legislate around this. But in the interim, I think the the gate needs to be with ourselves of how we're going to use use these tools and how do we invite more people in with more diverse experiences um into these companies to to look at them and to to build with them because there's no no not building them. They're happening.

Whitney Pennington Rogers: H I mean I think in in thinking about these conversations around how AI can you know sort of having these conversations around safety and and for users of this it definitely brings up questions around children or people who are even young adults who are not used to navigating some of these complex spaces. Um and we have an interesting question from Jennifer M around whether there's a way to harness AI for sex education for young people who are uncomfortable speaking to adults. How do you how do you think about it that use for it?

Bryony Cole: Yeah, I mean there's a company at the moment, Mojo, that are doing this for sex therapy. And I think I think it is I think there are great uses of and we've seen this previously with technology and tools to allow people to understand topics that are taboo, that are off limits, that feel like, oh my gosh, am I normal? um and be able to ask someone about that in someone being, you know, in this case AI um in a way that feels safe. And so, yes, there there's a great opportunity for that. And we're already seeing that that exists. And I think it's um it's really helpful for for things like sexual health and STI and understanding those things that especially children feel a little bit embarrassed to ask. I do think it should be a supplement though. I think part of sex education, so much of the the curriculum that's missing is actually about the things that make us human. It's the listening, it's the communication, it's the showing up, it's the having the difficult conversations, it's asking if you got that that STI test. And so that critical skill of being able to communicate with a partner, I think it's still there still needs to be that human element. And that's why sex educators and sexologists are so fantastic because the way they talk about these things to young kids and deliver it is in a way that gives people permission. And I actually think we're going to need more of that skill, not just around sex and intimacy, but around relationships. I see that with with kids now. And we joke about the Gen Z stare, right? and people not being able to read social cues or have that body language that's only exacerbated by using AI and and not having those cues of learning body language and physical touch and and having those um difficult conversations. So I would say yes and hybrid model absolutely it's an incredible tool just like the internet has been for developing our knowledge but it also needs to be paired with the things that keep us distinctly human and in relationship

Whitney Pennington Rogers: well in thinking about sort of ensuring that companies are really thoughtful about security and safety in developing these products. Uh Ashley M asks, "How do how do we get AI companies to train their LLMs on on consent principles?" You know, what what what's the incentive for them to do that?

Bryony Cole: Pressure from public pressure, you know, and again, I think we just look back to what's worked and what's hasn't. And there's plenty that hasn't still with social media. Um but you know I think organizations like the Center for Humane Technology are doing an incredible job and that activism is you know the pressure point is the only sort of lever that we can pull on as everyday people who aren't in the companies and aren't driven by the bottom line to demand that and to ask for that. And you know, sometimes that means using using your own um the way you use it or not use AI to to send that message. But I think that's that's sort of what I look to and and try to be a voice for is it's asking for that. There's there are so many questions in here and we won't get to all of them that are connected to this idea of safety and security and and I think that this just speaks to what you're suggesting like in thinking about these conversations around social social media and people really having real concerns around privacy. Um, I'll po pose one to you though here that I think uh is useful for us to to to think about is is Peter O asks if uh if you're worried about our most intimate thoughts being recorded and used by our AI friend provider, you know, into the future forever. What where where does your um where does your thinking fall in that space right now?

Bryony Cole: Um it it does I mean yes I am worried and I also look at our usage of you know things like like everything that we do already with the apps and things and I think people are going to do this people are going to use these tools and you know have this experience where AI will have access like with friend to their deeper thoughts. In fact, it won't really be an AI companion in many ways. It will be an AI extension of ourselves, right? That can almost hear our thoughts and whisper in our ear as we're walking down a busy street. And then, you know, there's there's not even a need to pick up a screen and to text that AI. It's actually happening with, you know, a little chip here. I think that you know or the friend which if you haven't seen that is sort of a necklace that lives around your neck and takes in your whole world and so this is I would say to Peter this is already happening people are already using this I think in the future where we're going to be having these conversations not as I've fallen in love with my AI but actually AI is an extension of me some people are going to think that's utopia a lot of us are going to think that's dystopian and choose not to use it. And I think the reality is the throughtopia is it's going to land somewhere in the middle where yes, there will be a lot of, you know, movement before we get to that place. But I think there will be people that think that that's amazing. But the throughper is there's probably going to be some good and there's going to be some terrible stuff that will happen and this will be the new normal. And so the most important thing we can we can do right now is remember that intimacy and our innermost thoughts and sharing those that is a skill that we and a system that we need to develop for ourselves before we start outsourcing it to technology and making it automatic. It is something that we practice and learn how to do and get comfortable with ourselves before we do it with others. And how comfortable are we with a world in which yeah everything is automatic. Does everything is efficient including our thoughts and our needs and and do we want to live in that world and it'll be a personal decision.

Whitney Pennington Rogers: Well speaking to scared everyone yet everyone's like oh my goodness. But but also you know I think that there are a lot of opportunities here it's it which you highlight throughout this conversation and in the talk um and and I mean thinking about the future if you think just even five 10 years ago there's so many things that you've highlighted that are distinctly human traits and I think that there are a lot of people who are designing these technologies who hope to find ways to have AI take on these traits that feel distinctly human. So, so if if we get this right and you know as a society, what do you think technology could make possible in terms of deeper connections or emotional well-being with AI?

Bryony Cole: Yeah, I think I think we're already seeing the the positives there and and that you know it is you know the the step in between using a therapist. So the mental health care or the grieving process or you know going through those uncomfortable situations where we do we can't call a friend or we do you know keep looping on the same thought like today we see a lot of people using a lot a lot a lot using um AI companions through breakups and that you know instead of going to your friend and talking adnauseium about that breakup there is a step in between and so I think um there is this moment where we go, okay, it's not a replacement, but how can we use this for positives in our lives that that provide um a bit of reprieve? Um they're they're sort of the the elements that I'm hopeful of while still retaining our humanity, you know. But I think the the point I keep coming back to is just intimacy relationships, they're not efficient. We shouldn't want them to be efficient. And so how do we if we just like take the technology off the table for a second? I think a big trend in the future is going to be inefficiency. It's it's a luxury already, but what does it look like to have slow relationships? What does it look like to build in a way that feels a little bit uncomfortable and a like slowing everything down? And I think that's sort of where I'm hopeful in the future is that we can we can take a bit of that and that actually feels good. That feels different. And for younger generations, when I talk to them, that's a foreign concept because everything's on demand. And so, how do we how do we learn when to take technology off the table? And oh, what is it like? What does it feel like to go slow? Because that's like the best best other things about human relationships when it's, you know, feeling a little bit slow. And then in those moments where we need relief, emotional relief, we can we can use companions and with the hope that it makes us better in relationships. It makes us better humans. That's the optimistic view that we always see with companies. Oh, you know, you you download this and you'll learn how to date better. But the onus will always be back to you. Am I using this to practice a conversation? Am I using this to just completely make it efficient and outsource it?

Whitney Pennington Rogers: Well, it it sounds like an answer to um this question from Brian L about how humans can uh can humans ever be as compelling or desirable as the best AI will become. Um and you know, it sounds like the answer is that that's not the goal, right? For us to be as the same as AI but to contribute something different. And so I I mean I wonder feel like from the place of how we keep up is is there something we should be trying to do to keep up here? Yeah, I think um you know the these these like the AI relationship and the human relationship really speaks to two different sides of our hearts and we keep we keep sort of and which is so normal right now is we keep fusing them together and thinking about replacement and you know it does do a lot of a lot of the the the the ideas of relationship that we thought and intimacy that we we previously have had from humans. But I think we need to remember that this is a different form of connection and this is um something that will be a different if we call it a relationship or connection different. It's distinct. It offers us different um benefits than being with a human, you know, and it can provide support. But I think when I think about yeah, real relationships, this idea, you know, we talk about friction, uncomfortable, like a part of all of that, the the the stuff that feels uncomfortable in the moment. It's the relationship is about a two-way transformation. And really, you can never have a two-way transformation with an AI companion. So, just really understanding how how we can start to in our minds conceive of these things as really two distinct relationships that will dominate the future, but seeing it as an entirely new category. And I think that helps also for young people and for when we think about education around these around relationships, right? I think there should be education and curriculums in school that are about what does it look like to have a healthy relationship with AI just like what does it look like to have a healthy relationship and sex education and all those things. I think this is where we need to start educating people on this is actually an a new column we've created of relationship and I think that's a really important way to prepare for the future. But what do you think are some practices that can help keep us grounded um in our own humanity in this moment but at any point uh in time? Yeah, I love that question. I think um I think it is when we Okay, so when you're using the technology, I do think it is asking is this bringing me closer to people in my life or is this actually isolating me further? Um, I think, you know, in relationships, I think there is a lost art that's happening at the moment of curiosity and of listening, of being a good listener because we're used to this world where everything is now on demand and, you know, efficient. I think um, if you were on on Valentine's Day, if you're with someone, um, you know, yes, use use AI to plan the date if you want. Um, I think a good conversation to have with your partner is how do you use AI? Do you have an AI companion? And to talk through how that feels. I think that's going to be a negotiation that we're going to have with every single relationship is is it cheating? How are you using it? How am I using it? What gender have you got? What voice? I think that's a really interesting discussion. Maybe not sexy enough for Valentine's Day, but I think it you put it on the agenda of something and then you know on and really this idea of curiosity and listening. It's about presence and we talk about it so much but I think that's the thing that feels sometimes hard to do. We've all got attention spans of goldfish. But how do we how do we stay present with that person? How do we read their their social, their facial expressions, their cues? Yes, technology will be better at doing it in the future, but I don't want to lose that skill. And how do I really feel into someone's energy? Because that's a human skill. That's something that we can do really well if we tap into it beyond conversation. There's a universal language there, energy, being in the room with someone, how that feels, how how do I feel? And so checking in with yourself, checking in with your partner. Doesn't have to be rocket science. Doesn't have to be this therapized, you know, version of questions, 20 questions, but just being present. It's important. Well, in this last minute um that we have, I I know that something really exciting came um out of the talk for you. So, could you tell us a little bit about what's next?

Bryony Cole: Yeah, great. Well, I continue to go down this rabbit hole and to to still talk to people that are at the frontiers and try and make sense of how do we do this? A lot of this conversation and a lot of the questions that we're getting at the moment is sensemaking because we don't have that guide, right? We don't have this way to navigate the world. And so, we're all trying to look to someone to have the answers. Tell me it's bad. Tell me I need to do this. Tell me I need to use it for five minutes. And so out of the TED talk and you know I shared those questions which are really just like the beginnings of a blueprint has become a book and talking about this guide which I call the intimacy operating system because it is a system now that we need to own for ourselves. It's like what are these questions that we need to ask ourselves? What are the questions we need to ask others and provide people with a pathway through using this in the future and what the future of intimacy looks like in every area of your life whether that is dating, falling in love, you know, getting married, but also with friendships and with parenting and with your colleagues at work. How do we navigate a world where there are these two distinct relationships and what does that mean for me? And so yeah, I'm really exciting to be writing a book on it and looking at intimacy as not something that we lose to technology because there are plenty of benefits, but something that we as humans can now actively design for.

Whitney Pennington Rogers: Well, I'm very excited to to see that and I I know so many others on this on this call are we didn't get to all of the questions. Um, but you answered so many. So, thank you so much, Brian, for for sharing your insights here and for this conversation. Thank you. Thanks, Whitney.