AI 时代的两场互斥豪赌:软件已死还是基建过剩? House of El - AI 2026-10-16

AI 时代的两场互斥豪赌:软件已死还是基建过剩?

6 节

认知冲突:两条无法同时成立的资本豪赌

今年,全球投资者在人工智能(AI: 基于海量算力与模型构建的技术体系)领域押下了两笔规模宏大的赌注,然而从逻辑底线上看,这两者不可能同时成立。第一笔赌注坚信 AI 已经强大到足以让传统软件产业(Software Industry: 依赖高订阅费与功能壁垒的数字服务业)彻底归零;例如数字设计巨头 Adobe,即便刚刚交出了公司历史上最亮眼的单季度财报,其股价今年依然暴跌了约 30%。第二笔赌注则指向另一个截然相反的担忧:构建 AI 基础设施的企业,根本无法赚取足够的现金流来偿还其天文数字般的借贷资金。自今年 6 月以来,信贷机构开始大规模撤退,AI 领域的债务融资总额已从单月 1130 亿美元的高峰骤降至 230 亿美元,与此同时,针对 AI 公司债务违约的保险成本飙升至历史极值。

这一资本现象背后隐藏着巨大的逻辑割裂:如果 AI 真的具备摧毁传统软件核心商业价值的颠覆力,那么那些正在全力打造 AI 的底层企业,按理应当是信用市场上最稳健、现金流最确定的优质借款人。然而现实却截然相反——就在过去一周里,不仅有开发者宣称凭借 AI 免费重构了 Adobe 旗下的整套专业软件并高呼“软件时代已经终结”,作为底层算力租赁巨头的 CoreWeave 却在单日之内蒸发了五分之一的市值,科技巨头 Oracle 的债务担保成本亦创下历史新高。这迫使我们必须穿透表象进行系统审视:被奉为“软件终结”证据的免费 Photoshop 究竟成色几何?为何廉价甚至免费的替代品在软件发展史上从未真正击败过成熟商业软件?当数百亿美元信贷资本开始撤离算力基建时,终局的系统性风险又将由谁来承担?

英文原文

This year, investors made two bets on AI, and they cannot both be right. The first bet is that AI is now so powerful, it will make software worthless. You can see it in Adobe, for example. Its shares are down about 30% this year, even though it just had the best quarter in its history. The second bet is that the companies building AI may not earn enough to pay back what they've actually borrowed. Since June this year, lenders have pulled back hard. AI borrowing has fallen from $113 billion to $23 billion. And insuring AI companies debt now costs more than ever. If AI really were strong enough to make software worthless, the companies building it should look like the safest borrowers around. No. In the last week alone, a developer claimed he had rebuilt Adobe's whole suite for free with AI and declared that software is over. Coreweave lost about a fifth of its value in a single day and the cost of ensuring Oracle's debt hit a record. I've been wondering the whole time how to make sense of all of this. So, in this video, I want to start with the claim that AI has made software worthless and what's really inside the free Photoshop being held up as proof. Then, I want to look at why free copies have never actually beaten the real thing before. Afterwards, I want to talk about the people who lent AI companies hundreds of billions of dollars this year and why they've started pulling back now. And finally, who is left holding the risk if AI doesn't earn enough to pay it back. At the end of all of this, I would like us all to discuss together whether software really is over, whether the value AI creates disappears or lands with someone else, and which of these two bets actually holds up. So, let's begin.

解构神话:开源克隆套件的表象与技术死角

在这场“软件已死”的舆论风暴核心,前 Square 资深工程师 Brandon Thomas 成为了标志性人物。拥有 15 年行业经验及近 10 年 Rust 开发背景的他,本月初一口气发布了 7 款对标 Adobe 旗舰产品的免费开源应用:替代 Photoshop 的 PhotoCraft、替代 Premiere 的 Filmcraft、替代 Lightroom 的 LightCraft,以及覆盖 Illustrator、After Effects、InDesign 和 Acrobat 的衍生工具。这些项目完全免费、无需订阅,支持跨平台运行与浏览器端访问。Thomas 透露其代码生成完全依赖 Anthropic 的 Claude Opus 模型,而他的动机极具现实讽刺意味——他曾多次遭遇 Adobe 臭名昭著的提前解约罚金套路(Dark Pattern: 诱导用户做出非自愿消费决策的设计陷阱);事实上,美国联邦政府曾在 2024 年就隐藏取消订阅费对 Adobe 提起诉讼,而 Adobe 最终在今年 3 月以 1.5 亿美元达成和解,其中一半甚至是用免费服务充抵。

然而,随着宣发声量迅速演化为极端断言,技术的现实边界开始无情显露。Thomas 宣称自己通过“单次提示词直出”(One-shotting)搞定了整个 Photoshop 的代码,并承诺能在一个月内达成对 Adobe 功能的“100% 纯净复刻”,进而宣称“软件时代彻底终结”。但仅过了几天,他便在 Hacker News 社区修改了说法,将承诺下调为“在数月而非数年内实现 99% 的复刻”。虽然单人借助 AI 生成 7 套复杂项目在工程效率上令人惊叹,但其官方路线图(Roadmap)却揭示了残酷真相:PhotoCraft 实际上仅覆盖了专业设计师日常工作需求的 25% 到 35%,包括基础图形编辑、快捷键逻辑与运行性能均需大量重写,就连核心的“内容识别填充”功能也尚未开发。

更具决定性的是底层的确定性测试指标。在 Photoshop 中,智能滤镜(Smart Filter: 记录参数并动态无损渲染画面的底层引擎)是无损编辑的工作基石。一家技术媒体深入审查了 PhotoCraft 的代码测试用例后发现,在重新读取含智能滤镜文件并生成渲染图像时,其与 Photoshop 原生输出的一致性仅有 30 个案例中的 5 个(匹配率仅 16.7%)。换言之,克隆软件虽然能完美解析参数数据,却根本无法输出专业生产流程所需的精确视觉像素。早期实测者同样反馈,复杂的智能对象频繁报错,中等体量的工程文件加载迟缓且小故障不断,FilmCraft 更在导入多素材片段时直接崩溃。截至 10 月 11 日,这 7 款工具中有 5 款依然深陷开发未完成状态。事实证明,AI 目前所能廉价复刻的,仅仅是软件浮于表面的 UI 交互骨架,而商业用户真正掏钱购买的“每次渲染绝对一致”、“数十年历史工程无损兼容”等深水区工程资产,依然难以跨越。

英文原文

Brandon Thomas has spent 15 years in the software industry, about 10 of them writing code in a language called Rust. He used to be an engineer at Square and earlier this month, he released seven free apps, each one built a standin for a piece of Adobe software. PhotoCraft for Photoshop, Filmcraft for Premiere, Light Craft for Lightroom for more for illustrator, After Effects, Inesign, and Acrobat. Naming them clearly was not the difficult part. They're open- source, which means anyone can read the code and reuse it. They cost nothing with no subscription, and they run on Windows, Mac, and Linux, and even inside a web browser. He says he built them with Claude Opus 5.5, one of Anthropic's AI models. His reason is very human. Of course, he'd been, in his words, bitten by the dark pattern cancellation fee one too many times. A dark pattern basically is a design trick that nudges you into something you didn't really mean to agree to. Here, it was a fee for cancelling an Adobe subscription early. And of course, he wasn't the only one annoyed by it. We've all been there. In fact, the US government sued Adobe over hidden cancellation fees in 2024. In March this year alone, Adobe settled for $150 million without admitting wrongdoing. Half of that was paid in free Adobe services, by the way, which I guess is one way to settle a complaint about people struggling to stop using Adobe. But then the claims got bigger. Thomas said he had one shot at Photoshop, the whole thing. His words, one-shotting here means getting something working from a single request to the AI. That's a bit sus to me, but all right. He promised 100% purity with Adobe, meaning everything Photoshop does within a month. And he declared that software is over. That's a big claim, I think, but okay. A few days later, he walked it back on Hacker News, which is a site where programmers discuss tech news. The promise became 99% of Photoshop in months rather than years. Now, I have to be honest here. It's still an impressive thing to have built. I'm not taking that away. He released seven apps at once as one developer working with an AI model. That is no small feat. But the most useful document about Photograph, the free Photoshop, was actually written by its own maker. Its road map says it covers about 25 to 35% of what a professional needs for daily work and that basic editing, keyboard shortcuts, and speed all still need work. Even contentaware fill, which is the tool that fills in the gap when you erase something from a photo, isn't there yet. So the whole thing, it turns out, is about a third of the thing. And there is one number that tells you even more of the story. In Photoshop, you can add an effect like a blur, for example, as what's called a smart filter, which just means the file remembers your settings so you can change them later, and Photoshop works out the picture from them. A Chinese tech outlet went through the test in Photograph's own code. And when Photograph opens those files and redraws the picture, it matches Photoshop in only five cases out of 30. So it can read your settings perfectly. It knows you asked for a blur and how strong, but most of the time it cannot turn them into the picture Photoshop would have given you. And look, if your job is making pictures look right, that's exactly the part that matters. People who've actually tried the app say pretty much the same thing. Photoshop files with smart objects caused trouble. A modest professional file opened but ran slowly with lots of small bugs. And FilmCraft crashed when it was asked to import a lot of clips. As of October 11th, five of the seven apps were still labeled in development, which to be fair is also the status of most of my own site projects. Maybe even this video. Let's see how it goes. So basically what Thomas copied is the outside of Photoshop, the part you can actually see. But what professionals pay for is actually underneath the actual application, the picture coming out right every time. Reproducibility everyone on files they have been building for years. And that's really the question behind the first bet, isn't it? If AI can copy software this cheaply, then software should be losing its value. But free copies of expensive software actually are not really a new thing at all. They've been around for decades. So why has free never made software worthless before?

生态护城河:为什么免费替代品从未杀死商业软件

如果说“只要存在免费复刻版本,商业软件就会彻底贬值”,那么 Adobe 早在三十年前就应该倒闭了。早在 1990 年代中期,开源社区就推出了知名的免费图像处理软件 GIMP 作为 Photoshop 的全面替代品,这意味着长达近三十年的时间里,全球用户随时可以零成本获取同类工具。然而绝大多数用户的实际经历惊人一致:出于节省开支的目的下载开源软件,打开界面后发现交互逻辑完全不同,随即默默卸载,重回自己熟悉的商业软件怀抱。办公软件领域亦是如此——早在 2000 年开源的 OpenOffice 及其在 2010 年分化出的 LibreOffice,历经近二十年演进,到 2018 年累计用户量达到其官方统计的 2 亿人,这看似庞大,但与当时 Microsoft Office 超过 12 亿的活跃用户相比,仅占约六分之一。三十年的技术商业史证明了一个反直觉的铁律:“免费”本质上是一种极难推销的商业定价,单纯的价格归零从未足以撼动专业生产力市场。

这直接揭示了软件商业模式的底层本质:用户付费所换取的价值,绝大部分并非仅仅来自安装包的代码本身,而是深植于以下三层结构性壁垒:

  • 确定性与系统协同:程序必须保证每次处理结果完全稳定可靠,上下游客户发送的复杂排版必须能无损解析,印刷厂、外包商与合作团队必须运行在完全兼容的同一标准协议之下。
  • 肌肉记忆与高昂迁移成本:资深从业者花费十年沉淀在手指肌肉中的快捷键映射与工作流,强行更换工具意味着全部推倒重练,没有任何企业或专业人员愿意仅仅为了省下订阅费而牺牲生产效率。
  • 工程落地的复杂度壁垒:一个软件产品的抽象概念(Idea)其商业价值远比公众想象的低廉。抄袭一个界面的构想或许毫无成本,但要在全球范围内为数百万赖以谋生的专业人群提供数十年如一日的工业级稳定性,才是真正极其昂贵且高技术难度的工程。

Adobe 的最新财务数据为这一逻辑提供了强有力的支撑:截至今年 8 月的财季中,公司总营收创下 67.6 亿美元的历史新高,同比逆势增长 13%;而面向创意专业人群的核心业务同样同比增长 13%,达到 46.5 亿美元——这些正在以真金白银增加支出的专业客户,恰恰就是开源克隆软件的目标受众。不可否认,AI 确实正在以惊人的速度将代码编写的边际成本压至冰点:有独立开发者仅花费 2000 美元的 AI 调用 API 便构建了名为 Photon Studio 的修图软件,类似针对 CapCut、Word、Excel 的高仿克隆层出不穷。然而,“复刻代码成本归零”与“商业软件本身毫无价值”是两个完全不能混淆的概念。Adobe 年内股价承压的部分原因更可能源于宏观经济环境:美国 9 月通胀率反弹至 3.7%,美联储开启了自 2023 年以来的首次加息,在高利率环境下,资本市场对长远现金流的折现估值进行杀估值收缩。因此,第一笔押注“AI 杀死软件价值”的论调,在严谨的技术与商业事实面前已然出现严重动摇。

英文原文

Look, if free copies could make software worthless, Adobe would have been in trouble 30 years ago. Remember that free image editor that has been offered as an alternative to Photoshop since the mid1 1990s. So for about three decades now, anyone could get a Photoshoplike program for nothing. And Adobe is still selling Photoshop to professionals. And honestly, almost everyone has downloaded a free alternative at some point, opened it once, couldn't find anything, and just quietly gone back to the thing that they know. I know that I've done that. It's actually the same story with Office software as well. Open Office, which is a free alternative to Microsoft Office, released its code back in 2000, and Libra Office split off from it in 2010. By 2018, Libra Office had about 200 million users by its own foundation's count, which sounds like a lot until you hear that Microsoft Office had an estimated 1.2 billion. So, after nearly two decades of being completely free, it had about a sixth of the paid ones users. Free, it turns out, is a surprisingly hard price to sell. free has basically been on the table for 2530 years and price on its own has never been enough to move people in a substantial way. And I think that tells us what a software business actually is at its core because most of what people pay for doesn't necessarily come with a download. The program has to give you the same result every time. The files your clients send you have to open properly. The keyboard shortcuts have been in your fingers for 10 years. and your whole team, your printer and your client are all using the exact same thing. It is embedded. Switching means relearning all of that at once. And very few people want to do that just to save a subscription fee. Let's be honest. Which is why ideas in my opinion are worth a lot less than people actually think. Just as an example, the idea of Photoshop has been free to copy for decades, but actually running it reliably for millions of people whose work depends on it, that's the expensive and difficult part. And Adobe's own numbers back that up as well. In the 3 months to the end of August, it made a record $6.76 billion, up 13% on the year before. And the part of the business that sells to creative professionals grew 13% as well to $4.65 $65 billion. Now, these are not joke numbers. You know, those are the exact people PhotoCraft is aimed at and they're paying for Adobe more than ever. Now, in my view, none of this makes the first bet silly. AI really does make copies faster and cheaper than ever. And Thomas isn't alone here. Another developer built a Photoshop rival called Photon Studio and says it cost him about $2,000 in AI usage. And there are AI built copies of Caput, for example, and Office 2. And just on Tuesday, Thomas himself released copies of Word, Excel, and PowerPoint, which his project reckons cover about 60% of what Office does. So free copies are not a new thing, but how fast and how cheaply they now turn up is. And to be fair, some of Adobe's fall probably has nothing to do with AI at all. Prices in the US rose 3.7% in the year to September, which is faster than expected. And the Federal Reserve raised interest rates in September for the first time since 2023. The economy has a lot of different problems. When rates go up, a profit you're promised years from now is worth less today. So investors pay less for companies whose value depends on growing for a long time. So for now, the first bet, at least to me, looks a bit shaky. AI can copy software, sure, but copying software has never been the same as making it worthless. And the company that's supposed to prove it just had his best quarter. So, if AI isn't making software worthless, then the companies building AI should look like a safe bet, right?

债务天堑:算力基建的资本寒冬与违约溢价

循着第一笔赌注被证伪的逻辑,如果 AI 并未摧毁传统软件,那么理所当然,全力建造 AI 基建的公司理应具备无懈可击的偿债能力与借款安全性。然而,全球债券市场与一级信贷资本给出的反馈,却将第二笔赌注推向了聚光灯下:掌管真金白银的放贷机构正对 AI 企业的变现能力产生剧烈怀疑。来自 Morgan Stanley(摩根士丹利: 顶级跨国投资银行)的权威统计显示,全球 AI 关联企业的公开债券及私募借款总额,在今年 6 月曾创下 1130 亿美元的峰值,但到了 9 月已雪崩式萎缩至仅 230 亿美元——这不仅不足 8 月融资量的一半,更是只有 6 月峰值的五分之一。

尽管部分机构试图用“上半年融资过度饱和导致下半年需求透支”来解释,且 2026 年迄今累计 4660 亿美元的 AI 债务体量远超去年同期的 1010 亿美元,但金融衍生品的价格波动却无情拆穿了这种乐观托词。如果仅仅是因为公司弹药充足而减少借贷,资金成本本该保持稳定甚至下降;但反映贷款违约风险的信用违约互换(Credit Default Swap: 一种针对债务违约风险提供赔付保障的金融衍生品,费率越高代表机构对其破产风险越担忧)费率却全面飙升:

  • 基础担保费率异动:承担每 100 美元 Oracle 债务违约保险的年化成本飙升至创纪录的 2.88 美元;而为 GPU 算力云提供商 CoreWeave 投保的成本,更是从 10 月 6 日的 3.68 美元在短短 9 天内暴涨破 10 美元大关。
  • 二级市场折价深渊:身背近 500 亿美元债务且持续亏损的 CoreWeave,其 2032 年到期的债券在二级市场上跌至仅面值 77 美分;这意味着债权人宁愿承担 23% 的即时亏损抛售,也不愿赌其未来能否全额兑付。其公司股票在周三交易日单日重挫 15%,盘后再跌 6%。
  • 系统性违约溢价蔓延:即使是 Amazon、Alphabet、Meta 和 Nvidia 这类现金流极其充沛的巨头,其债务保险成本也在本周触及近期高点。在基准利率之上被额外加收的公司特异性风险溢价(Credit Spread),清晰表明债权人正对特定主体的偿债预期发出严厉警报。

这种焦虑在实体工程项目上体现得淋漓尽致。Oracle 投资 180 亿美元、位于新墨西哥州的超大规模数据中心 Project Jupiter,近期因严峻的电力供应短缺问题,不得不向投资方发出协议条款通知,声明若数据中心未能在 2028 年按期并网运营,公司将保留延期偿还贷款的权利。受此影响,该项目挂钩的 180 亿美元贷款价格从 9 月的面值 90 美分迅速下跌至 10 月中旬的 85 美分。就连产业链的核心受益者亦罕见表达忧虑:半导体设计巨头 Broadcom(博通)首席执行官 Hock Tan(陈福阳)在本周公开发声警告,“大量投资者根本不清楚自己究竟在投资什么,对 AI 的狂热投入无异于置身赌场”——而具讽刺意味的是,博通自身恰恰是此前与 Anthropic 联合筹备 600 亿美元巨额银团融资包的关键当事方之一。借贷总量锐减叠加融资溢价攀升,标志着信贷机构已从亢奋转入深度审慎。

英文原文

In theory, at least, then why are the lenders acting like they are not? We're going to get into that right after we hear a couple of words from today's video sponsor. Incogn is a personal data removal service built for a problem most of us never really agreed to. Companies collecting, combining, and circulating information about us online. Data brokers can build surprisingly detailed profiles using things like your name, address, phone number, employment information, and other personal details. And trying to track down every company holding that information and request its removal yourself can take an enormous amount of time. Incognles that process for you. Its automated removals engine sends removal requests and follows up across 420 plus sites, helping reduce how much of your personal information is sitting out there. And Incognit goes even further. Its exposure scanner searches the web for additional places your information appears. And if it finds an eligible exposure, custom removals lets you send the link to incognist privacy specialists who handle the removal process for you. So instead of spending your time chasing dozens or even hundreds of websites, you can let Incogn do the chasing for you. Go to incogn.com/AI and use code Eli to get 60% off an annual plan. Right back to the money site, specifically that second bet that I was talking about. Since June, the money lend to AI companies has fallen hard. Some new data came in this week that really put things into perspective for me. In June, they borrowed a record $113 billion. And by September, it was just $23 billion, which is less than half of what they borrowed in August and about a fifth of June. Those numbers that I just quoted come from Morgan Stanley, and they count both public bones and private loans. To be fair, there is an innocent explanation here, which is that they simply borrowed early. That's actually Morgan Stanley's own main explanation. So much was raised earlier in the year that there's just less left to raise. And the year as a whole is still an enormous thing with about $466 billion of AI linked debt so far in 2026 compared with $101 billion by this point last year. So a huge thing has happened here. Big deals are still lining up as well like a $60 billion financing package banks are pulling together for Broadcom and anthropic that we discussed in the last video. The awkward part here is that back in June, Morgan Stanley also predicted that borrowing would ramp up in the second half of the year. But instead, look at what's happening. July and August came to roughly $90 billion between them. And then September kind of collapsed. So the second half has not really ramped up. There is another I think fairly simple way to tell they borrowed early apart from lenders got nervous, which is to actually look at the price. If companies were borrowing less because they already had what they needed, then borrowing should be technically getting cheaper now or at least staying the same, right? Instead, it's actually getting more expensive. One way to see that price is something called a credit default swap, which basically works like insurance on a loan. If you own a company's bones and you're getting a little bit worried that they're not going to pay you back, you pay somebody a yearly fee and if the company goes bust, they cover your loss. So, the more worry the market gets, the higher that fee goes. This week alone, insuring $100 of Oracle's debt rose to a record $2.88 a year. That sounds like a little, but it's actually a lot at a big scale. For Coreweave, which is a company that rents out the chips AI runs on, it was about $3.68 on October 6th, and 9 days later it was over $10. That's not usually the direction you want your insurance going in a single week, right? Coreweave is losing money and owes nearly $50 billion and his bones due in 2032 now trade at 77 cents on the dollar. In other words, if you're holding $100 IOU from Coree, you can only sell it for about $77 because buyers are not sure that the full $100 is ever coming back. On Wednesday, its shares fell 15% and then another 6% after hours. And it's not only the weaker companies that we're talking about here. This is a huge deal and it's widespread. The cost of ensuring Amazon, Alphabet, Meta, and Nvidia's debt also hit records this week, although from much lower levels. Rising interest rates are part of this, of course, because they make all borrowing more expensive. But this insurance fee sits on top of interest rates. It's the extra you pay for one particular company's risk. So when it climbs, lenders are basically telling you something about that company specifically. Make of that what you will. I'm not going to give financial advice. I never will. But I'm also gonna say that you can see the same nervousness around Oracle's huge data center project in New Mexico called Project Jupiter. After problems getting power to the site, Oracle sent a notice that would let it delay payments if the site isn't up and running by 2028, although it says the project remains on our plan schedule, their words. Still, the loans tied to it, about $18 billion of them, were quoted at around 90 cents on the dollar in September. And by October 10th, they had slipped to about 85. And if that was not enough, even the people selling the chips sound uneasy. On Monday, Broadcom's chief executive, Hawk Tan, said, "A lot of investors have no clue what they're investing in." And that investing in AI was, I'm quoting here, almost like they're in a casino, which is a brave thing to say, I think, when Broadcom is one of the two companies in that $60 billion financing package that I was mentioning earlier. So lenders are lending less and charging more at the same time which points to real caution, not just companies that have already borrowed enough. Just to make it simpler, in other words, the second bet is very much on the people with the money are starting to doubt that AI will earn enough to pay it back.

价值捕获困局:资本循环中的三大潜在终局

正如一位资深信用债投资者对《金融时报》(Financial Times)所直言的痛点:“我们完全看不清这个技术系统创造的最终价值究竟沉淀在了哪里。”如果 AI 真的侵蚀了传统软件公司的利润池,这笔巨额价值理应顺理成章地流向底层 AI 建设者,进而让债权人感到安全安心;但事实是两头皆空。资金离开了一部分传统软件公司的估值,却并未在承载巨额债务的中间基建商账面上形成相匹配的安全边际。这一价值流失的黑洞,可以推演出三种可能的产业终局路径:

  • 终局路径一:价值向上沉淀至基础模型层。基础大模型提供商确实捕捉到了部分真实增量。以 Anthropic 为例,其向投资者披露的第三季度营收环比激增 45% 达到 168 亿美元(大幅高于一季度的不足 50 亿与二季度的 116 亿美元)。但市场的隐忧在于增长斜率的放缓——从前几个季度的动辄成倍翻倍回落至 45% 环比增长,这种减速在当下的高预期环境下被视为隐形失色。与此同时,前文提及的“免费 Photoshop”背后,本质也是依托售卖底层 AI 图像与视频模型的调用 API 来覆盖开发成本。因此,代码免费化的终局之一,是软件应用层沦为通道,而模型层成为隐形地租持有者。
  • 终局路径二:价值消散并全面赋能终端消费者。技术进化的最大可能,是经济价值并未被任何单一软件或 AI 企业独占,而是转化为商品价格的大幅降低直接补贴了全社会终端用户。不论是纯免费的开源克隆软件,还是 Adobe 本身为了抗衡冲击而大力推广、已吸引超过 10 亿月活用户的免费增值(Freemium)体验层,都导致平均单客付费贡献(ARPU)面临下行重压。如果技术扩散的终极收益全部被终端用户以“零元购”或极廉价服务的方式吸收,那么投资者的两笔豪赌将双双落空:传统软件赚不到垄断溢价,AI 基础设施提供商也无法捕获足够超额利润来偿还信贷本息。
  • 终局路径三:中间层基础设施承载全部系统性风险。这是最为危险的资本陷阱。价值或者向上归属于掌握顶级智能的模型巨头,或者向下被全人类终端用户消耗,而巨资贷款采购芯片、搭建数据中心、租赁算力的中间层企业(如以 CoreWeave 为代表的 Neocloud 与数据中心 REITs)被硬生生卡在夹缝中,承受商业模式错配引发的抛售潮(Business Model-driven Sell-off)。半导体代工霸主 TSMC(台积电)周四早间刚公布了其连续第六个创历史新高的单季度财报,净利润同比狂飙 69%,证明全球对芯片硬件的物理需求毫无疑问是真实的;因此,信贷市场的核心拷问绝非需求存否,而是极其严苛的资产回报率(ROIC)算术题:将这些芯片按小时租赁出去的微薄租金收益,是否足以偿还建设机房、采购电力与高息举债所产生的全部固定资本投入?
英文原文

One credit investor even told the Financial Times that he is unsure where the value is really acrewing in the system and that's what makes the two bets so strange. side by side. In my eyes, if AI really was taking value away from software companies like Adobe, that value should in theory be flowing to the AI companies and their lenders should actually be getting calmer, not more nervous. No. So, if the money is leaving Adobe and it isn't landing with the people building AI, then where is this money actually going? Well, the most obvious place would be the companies that make the AI models, right? Antropic told investors its revenue rose 45% in the third quarter to $16.8 billion. Beautiful number. Up from 11.6 billion in the second quarter and under $5 billion in the first. So that is real money arriving somewhere. The catch is that the growth is slowing from more than doubling in one quarter to 45% in the next. And that slowdown is part of what unsettled markets this week. I guess only an AI can growing 45% in three months count as a disappointment. But let's just ignore that for a second. Funnily enough, the free apps from earlier fit this picture as well. By the way, they cost nothing in theory, but the business behind them sells access to AI image and video models, and that's what pays for development. So, the free Photoshop is in the end paid for by selling AI. The second possibility that I'm thinking of is that the value doesn't land with any company whatsoever and just disappears into lower prices for the people using the software. The free apps cost nothing. And even Adobe says it's growing through a premium strategy, meaning a free tier it hopes people will one day upgrade from. And it now counts over a billion monthly users off the back of that. If that's where the value goes, users win and both bets lose a little bit because Adobe earns less per person and no AI company earns it instead. I guess all of us win. The third possibility is the actual uncomfortable one. The value lands with the model makers or with users and the companies stuck in the middle are left holding all of the risk. Those are the companies who borrow to build data centers and now rent out the computing power. And just as an example, because this is exactly what's happened, an analyst at SNBC called this week's fall a business modeldriven sell-off. Mind you, I have to be honest here. The demand itself is a real thing. The chipmaker TSMC posted its sixth record quarter in a row on Thursday morning with profits up 69%. That's a huge number. So, the question lenders are actually asking is in fact a narrower one. It's basically whether renting those chips out earns enough to pay back what was borrowed to build around them.

重构本质:当代码贬值时,软件的真正价值沉淀于何处?

在厘清了资本与工程的多重博弈后,一个直击灵魂的技术哲学命题浮出水面:当一行代码的复制边际成本趋近于零时,软件本身的价值究竟由什么决定? 今天的开发者仅耗费约 2000 美元的 AI 算力便能拼装出一套 Photoshop 竞品原型;如果纯粹的代码文本可以在瞬间以极低代价生成,那么 Adobe 高达数千亿美元的市值资产,其核心锚点必然不在代码字符上,而是沉淀于代码之外的信任资产、操作习惯、全球协同网络,以及各行业专业人士在过往数十年中存储在其专用格式文件中的海量工作成果。这些属于社会协作层面的无形资产具有极强的经济黏性,虽然很难在资产负债表上精确标价,却构成了抵御廉价克隆软件的铜墙铁壁。

如果代码平民化带来的最大红利最终沉淀为广大终端用户的效用提升,这对于全社会的生产力进步而言无疑是巨大的福音——科技本就应当致力于让有价值的工具变得廉价易得;但对于那些寄希望于通过高额借贷赚取超额中间租金的资本家而言,这却是一场噩梦。两笔市场豪赌由此迎来了它们的最终辩证解:

  1. 第一笔赌注的真相:AI 的确强大到让“软件代码的复刻”变得廉价,但这与“让软件商业价值归零”完全是两码事。Adobe 的专业订阅收入至今依然在稳健攀升,仅具备 30% 工作流能力的轻量克隆完全无法瓦解工业级软件的专业统治力。
  2. 第二笔赌注的真相:借款人对 AI 无法偿还巨债的恐惧正在被市场部分印证,承建中间基础设施的算力中介正率先遭遇估值折价与流动性退潮,尽管上游芯片需求与下游模型调用仍在放量。

这两笔看似矛盾的押注在现实中形成了微妙的共存:AI 在大幅削减写代码成本的同时,并没有让任何特定公司不费吹灰之力地暴富;软件作为一种产品形式远未消亡,真正走向终结的,是过去那种“单纯编写代码本身具备高昂壁垒”的幻觉。资本市场上每周都会涌现出吸睛的宏大宣称,从高呼“软件彻底结束”到声称“AI 将毁灭人类”,极端的言论总能收割眼球;然而在喧嚣退去之后,真实的商业世界依然在脚踏实地地运转——工程师继续发布应用,专业创作者继续按月支付订阅,而技术价值的河流,终将越过资本的狂热周期,静默而不可阻挡地流向每一个正在使用它的普通人手中。

英文原文

Which leaves a stranger question underneath all three. And honestly, it's probably the one that I keep coming back to. What is something worth once copying it costs almost nothing? Somebody built a Photoshop rival for about $2,000 of AI usage. If the code can be copied for that money, then whatever Adobe is worth must live somewhere else in trust, in habit, and years of people's work saved in its files. Those things are real, but they're very hard to put a price on. And if most of the value of cheap code ends up with the people using it, that might be good for almost everyone except the people who actually lend money expecting it to land somewhere else. Which brings us all the way back to the first bets that I mentioned at the start of this video. The first bet said AI is strong enough to make software worthless. From everything in this video, it is strong enough to make software cheap to copy, which is actually a completely different claim. Adobe just had its best quarter. The clone covers about a third of a professional's work by its own count, and free alternatives have been around for 30 years without breaking it. The second bet was that AI may not earn enough to repay its debts and lenders are definitely acting like it, lending less and charging more with the companies in the middle feeling it the first. But then again, the demand for chips is real and AI revenue is still strong. So honestly, I don't think either bet holds up on its own. And I think they can actually both be partly right. AI can make code cheap without making anyone rich. If the value mostly ends up as lower prices for the people using the software, yay us, Adobe loses a little, the AI companies don't gain as much as they hoped and the lender's worry turns out to be about exactly that. And personally, that's the direction I'd like things to go because technology is supposed to make useful things cheaper. Whether the people who borrow to build it can live with that is a separate question and is theirs to answer. As for where the value lands, I think that's still open. Some of it might be arriving at the model maker slowly, and some of it might actually be leaking out to everyone using the software quietly. Truth is usually somewhere in the middle. So, it's probably a bit of both. Big claims sell a lot. You all know this. And there is definitely a new one every single week. Software was declared over last week, and since then, Adobe's professional subscription are still growing. Brandon Thomas has shipped three more apps and I'm still here making these videos. So maybe software isn't over. Maybe what's over is the idea that writing the code was ever the valuable part. Honestly, software is over isn't even the biggest claim going around about AI. The biggest one yet is of course that AI is going to kill us all. So, in this video that I'm linking here on your screen, I went through the actual research on that very question to see what the evidence really supports and was just a very confident headline. If you want to know where that one lands, that's the video that I would watch.

文中提及的人物和组织

人物: Brandon Thomas

公司/组织: Adobe, Anthropic, CoreWeave, Oracle

产品/模型: Photoshop, Claude 3.5 Sonnet