The world is just getting more entertaining. I think that's really the thesis that drove me to start Memelord. And how can you make your brand more entertaining? Your content is the question, right? There's a great Elon quote of "the most entertaining outcome is the most likely" and I don't think enough people take that seriously. It's like if you want your brand to be the most likely outcome, shouldn't it be the most entertaining, right?

So that's like how we got here, right? In a thesis driven way is "who controls the memes controls the universe." Another Elon quote. And you know memes are the smallest form of cultural transmission, right? That's from the inventor of the word meme. So, like that's how we got started. But how did we get here is now Memelord has an API and you could plug that into OpenClaw for agentic memeing. What it does is it uses our trending meme database, finds ones that are related, writes jokes on top of it. Our internet is going crazy and going to have fun and let's have the most fun and do it agentically.

There's this quote from the CTO of RAMP that has been one of our leading points which is "no UX is the best UX." And we worked really hard on our UX and made it beautiful while knowing the entire time that no UX is the best UX.

I was on the phone with our lead investor, Sam Lessin. This guy wrote us a check for $1.5 million and tells me, "I don't really want to use your software anymore. It's nothing personal. I just don't want to use anybody's software." And I was like, thanks. Well, good news. Here's our API. It's now out. And that's just like the future that we're going in is like nobody wants to press buttons anymore, even if they're beautiful. We are hitting this inflection point and seeing agents use it has been crazy and weird and magical.

Now you're like, nope, literally describe to a sentient lobster how to use this API and like how to be fun and that's a product. And I think that is super fascinating from a product skills development perspective.

Confession, I'm not a vibe coder. I'm way worse. I started Memelord about four months before vibe coding started hitting. I just built it on Bubble and I grew it to 100KR on Bubble without hiring engineers. It would be easier to figure out Atlantis than look at like 395 workflows just on the editor, right? And I was able to grow this just out of pure obsession and like a love of it.

Now our main flow is Cursor. I find Cursor to be very easy to use. I love the "Ask" feature here and then just like turning on the Agent and letting it cook. And what this has really done is like I let the engineers handle the hard stuff, the security stuff, except for when I'm feeling a little risky at 1:00 a.m. and drink too much coffee and want to like vibe coding some stuff.

The speed at which you can go from like really scrappy kind of cobbled together no-codeish MVP to now full-press app as a non-technical founder is kind of incredible.

I have a rule in Memelord that every marketer has to vibe code. And so what does this create is weird stuff. We have a free tools section: memelord.com/tools. These are completely free and they are lead magnets for the business. We just come up with weird stuff and these have gotten us literal hundreds of thousands of emails all around the world.

It's so lossy to take an idea and hand it off and hand it off and hand it off. And when you can just go straight to the code, I think you get better products. Two years ago, I wrote an article called "free tools are the new PDF downloads." Build a tool. It takes actually less time to build a tool nowadays.

Let your marketers cook. You have no idea what they're capable of. Either let them cook and let them market their stuff or watch them leave your company.

I set a rule for myself that I don't bring a phone in the bedroom. But sometimes I will have really good ideas that I don't want to forget. So I built a keyboard but no screen, using ChatGPT and a Raspberry Pi. It just is a mini keyboard for $10. When I press enter, it's essentially a key logger. sends an API request to Zapier. If I say "lin-enge", it creates a ticket for the Linear engineering team. If I say "email", it emails myself.

I'm also really impressed with PostHog's AI. I just ask it "build me a dashboard of all the users that came from Meta ads show the retention vs blah blah blah" and I'm like "oh wow."

I think one of the things that AI lets us do is get out of the muck of building and free up time to do things that are more human and higher impact.

Yes, AI can be funny. I think it's replacing the top 3% funniest. There are ways to jailbreak it and prompt it in such a way that it gets really unhinged and funny. And we've baked all that into Memelord using a mix of models: Gemini, Grok, and more. ChatGPT and Claude aren't even up there. They're just so safe.

I'm not going to lie. AI is my slave. Be mean to your AI. I don't know why people say thank you. It's a robot. And it performs better under pressure unlike men. Push your AI to be more unhinged. It's okay to curse. Give it like... AI is kind of like somebody on their first day of the job where they're scared to say something. My AI curses all the time because I tell it that's my vernacular.

Memes are not slop. Slop has no context. Memes are the most information dense form of communication. They are hyper-contextual.