RBI高管访谈:快餐业的增长策略、文化与未来展望 Norges Bank Investment Management 2024-03-20

欢迎辞与快餐业概览

主持人 Nicola Tangan: 大家好,欢迎收听《In Good Company》(播客名称)。我是挪威主权财富基金(Norges Bank Investment Management)的首席执行官Nicola Tangan

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so hi everyone and welcome to in Good Company I'm Nicola tangan and the CEO of the Norwegian someone wealth fund and today we are joined by Patrick Doyle and Josh kobza the executive chair and the CEO of restaurant Brands

今天我们邀请到了国际餐饮品牌公司RBI:Restaurant Brands International,一家全球性的快餐公司,旗下拥有多个知名品牌)的执行主席Patrick Doyle和首席执行官Josh Kobza

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and today we are joined by Patrick Doyle and Josh kobza the executive chair and the CEO of restaurant Brands

所以基本上,就像在一家优秀的快餐零售店一样,您能以一个人的价格获得两位嘉宾的洞见。

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so basically you get two for the priz or one like in a good fast food retail shop

他们旗下拥有汉堡王(Burger King)、Tim Hortons(加拿大著名的咖啡连锁店)、Firehouse Subs(福来好滋三明治)和Popeyes(派派思炸鸡),所以基本上,他们合计销售数十亿个汉堡、咖啡和鸡肉三明治。

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they own Burger King team Hortons firehouse and Popeye so basically combined they sell billions of burgers coffees chicken sandwiches

Josh Kobza: 嘿,快餐业有什么好的?我们认为这是一个很棒的行业。

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so hey what's so good about the fast food industry we think it's a great industry you know it's a very stable industry

这是一个非常稳定的行业,人们通常每天吃三顿饭,一年365天,所以这是一个相当稳定的业务。

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people generally eat three times a day 365 days a year uh so it's pretty consistent business to be in

而且,全球有许多令人难以置信的增长驱动力。

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and there are a bunch of of really incredible Global growth drivers

全球范围内的餐饮业正在走向正规化,尤其是在发展中市场,这是一个长达数十年的进程,为我们带来了大量的结构性增长。

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you have the formalization of the restaurant sector all around the world especially in developing markets that's a decades long uh journey and that drives a lot of structural growth for us

这也是一个利润相当可观的行业,我们的利润率约为40%的营业利润率,而且资本密集度相当低。

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it's also a pretty good margin business so our margin profile is something like 40% operating margins and it's pretty low Capital intensity

例如,约10%的EBITDA(Earnings Before Interest, Taxes, Depreciation, and Amortization: 息税折旧摊销前利润)用于资本支出(Capex:Capital Expenditure,指企业用于购买、改进或延长资产使用寿命的资金),这意味着开店成本低,利润率高。

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so something like 10% of IAA goes into capex cheap to make the shops and uh high margin

总的来说,这听起来是一个很好的组合。

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yeah overall sounds sounds like a good combination

品牌组合与披萨业务的缺席

主持人 Nicola Tangan: 你们涉足咖啡、汉堡和鸡肉三明治领域,为什么这些是特别好的细分市场呢?

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now you're in coffee you're in Burgers chicken sandwiches why are those particularly good sectors

Josh Kobza: 它们是全球四大细分市场。

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they're the four biggest ones uh globally

所以我们已经在全球最大的四个快餐服务餐厅QSR:Quick Service Restaurants,指提供快速、便捷服务的餐厅)细分市场中拥有卓越的品牌,这是一个非常有利的地位。

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so we're already we have amazing brands in the four largest segments of Quick Service restaurants globally pretty good place to be

主持人 Nicola Tangan: 嗯,在我看来,这里有一个明显缺失的东西,那就是披萨。

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well there's one one thing here which is glaringly absent in my mind which is pizza

Patrick Doyle: 糟糕的品类。

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terrible category

主持人 Nicola Tangan: Patrick,您之前是达美乐披萨(Domino's Pizza)的首席执行官,那么为什么贵公司没有进入披萨业务呢?

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now uh Patrick you previously the CEO of Domino's Pizza so why have you not entered the pizza business with this company

Patrick Doyle: 我们目前经营的四个品类已经有很多工作要做。

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we've got plenty to work on with the with four categories we're in today

Russell(指Russell Weiner,达美乐现任首席执行官)在达美乐做得非常出色,通过我们目前的四个品类和全球四个品牌,我们可以创造巨大的价值。

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Russell's doing a terrific job at Domino's and there is just enormous value that we can create through these four categories and four Brands around the world today

所以我们需要证明,拥有这家控股公司,将这四个品牌整合在一起,我们可以比它们独立运营时做得更好。

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so we need to prove that this is uh a business that makes sense having this holding company having these four Brands together that we can run them better than if they were uh independent and separate

我们用四个品类就可以证明这一点,不需要用五个。

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and we can we can prove that with four categories we don't need to prove it with five

主持人 Nicola Tangan: 但是,如果您现在将披萨与汉堡进行对比,它们如何比较?哪种业务最好?

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but when you compare if you and now contrast and compare Pizza against burgers for instance what how do how does it stack up what's the best business

Patrick Doyle: 嗯,你看,我不知道这是否是一个关于“最佳业务”的问题。

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well I you know look I don't know that it's a a question of a best business

作为特许经营商(Franchisor:拥有品牌并授权他人经营的企业),因为您的收入主要来自向特许加盟商(Franchisee:获得品牌授权并支付费用经营的企业)收取特许权使用费,所以作为一家上市公司和特许经营商的投资者,两者都是非常棒的业务。

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is a franchise or because mostly your income is coming from uh from collecting royalties from the franchisees as a as an investor in the public company and the franchise or they're both terrific businesses

但最终,业务的健康状况取决于加盟商的现金对现金回报率。

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But ultimately the health of the business comes down to the cash on cash returns for the franchisees

所以,你知道,关于什么是最好的业务,答案是:能给加盟商带来最佳回报的业务。

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so you know the answer on what is the best business it's the it's the business that gives the best returns to the franchisees

如果他们能从投资中获得丰厚回报,他们就会建造更多门店,并对他们的餐厅进行再投资。

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if they're getting a great return on their investment they're going to build more they're going to reinvest uh in their restaurants

主持人 Nicola Tangan: 所以加盟商基本上是为你们经营餐厅?

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so franchisees they basically run the restaurants for you

Patrick Doyle: 他们经营餐厅,他们拥有餐厅,那是他们的资本,也是他们的回报。

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they run the restaurants they own it it's their capital and it's their return

如果他们能获得丰厚回报,他们就会建造更多门店,这将加速品牌的整体增长。

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if they're getting a great return then they're going to build more of them and that's going to accelerate the overall growth of the brand

由于我们的收入流基本上是基于销售额百分比的特许权使用费,我们的工作就是为这些加盟商创造一个良好的经济业务和机会。

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and because we're fundamentally our earning stream is off the top line as a royalty as a percentage of sales um our job is to create a great economic uh business and opportunity for those franchisees

所以作为特许经营商,对我来说,最好的业务是能给加盟商带来最佳回报,并且最专注于此的业务。

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and so as a franchisor to me the best business is the one that gives the best return to the franchisee and those that are most focused on that

消费者行为、经济挑战与减肥药物的影响

主持人 Nicola Tangan: 那么,您现在看到了什么?通货膨胀一直很高,许多国家都面临一些经济挑战。消费者表现如何?

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and what and what are you seeing just now I mean you have inflation which has been high you have some economic challenges in many countries what does the consumer behave like

Josh Kobza: 总体而言,业务表现相当不错,我们看到消费者呈现出良好的趋势。

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overall the business is doing pretty well and we're seeing pretty good Trends from from consumers

如果您看看我们去年的业绩,尤其是在第四季度,我们实际上看到了许多积极的方面。

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if you look at our our results last year and especially uh in the fourth quarter we actually saw a bunch of great things

在我们最大的业务Tim Hortons中,客流量呈正增长;在汉堡王业务中,我们一直在努力改变其发展轨迹,客流量也首次出现正增长。

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in our our biggest business in Tims we were positive in traffic in our our Burger King business which we've been working to change the trajectory of we're also positive in traffic for the first time in a while

所以在我们许多最大的业务中,我们实际上看到了相当不错的趋势。

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so in a lot of our biggest business we're actually seeing prettyy good Trends

主持人 Nicola Tangan: 你们是否看到了减肥药物的任何影响?

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are you seeing any impact on the weight loss strikes

Josh Kobza: 目前我们还没有看到任何影响。

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nothing that we can see yet no

主持人 Nicola Tangan: 您认为会有影响吗?

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do you think there will be

Patrick Doyle: 我认为很难说,但我们目前确实没有看到任何可以察觉的影响。

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I think it's hard to say but it you know we really haven't seen anything that that we can pick up on at this point

我的意思是,如果你快速计算一下,如果10%到20%的人最终长期服用这些药物,并且他们将卡路里摄入量减少10%或20%,那么你谈论的是人们总卡路里摄入量的1%到4%的整体减少。

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I mean if you do the the quick math if 10 to 20% of people wind up on these drugs over time and they reduce their caloric intake by 10 or 20% you're talking about you know a 1 to 4% overall reduction in calories consumed by people

而且,对于需要这些药物的人来说,它们非常棒,这是一件了不起的事情。

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and look these drugs for people who need them it's wonderful it's a it's a fabulous thing

但如果这种情况长期发生,对整个餐饮业的影响可以忽略不计。

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but if that happens over time it's a negligible effect on you know on the overall restaurant industry

最终驱动餐饮业的是就业人数。

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what drives the restaurant industry ultimately is the number of employed people

有工作的人重视为他们准备食物的便利性,特别是如果这是一个双收入家庭。

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people who are employed value the convenience of food being prepared for them meals being prepared for them particularly if it's a two income household

时间价值很高,所以为你准备一顿饭的便利性,你知道,它的价值是巨大的。

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um just time value is high and so the convenience of getting a meal prepared for you is you know is the value of that is terrific

所以,你知道,我总是关注的是市场上的就业水平。

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and so you know what I always look at is um you know tell me what employment levels look like in markets

如果整体就业率上升,这对餐饮业来说是一个非常好的迹象。

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and if if overall employment is rising it's a very good sign for uh the restaurant industry

如果你开始看到裁员,那么这就会引起更多的担忧。

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if you start seeing jobs getting cut um then that becomes a bit more of a concern

汉堡王:Whopper的策略与改进

主持人 Nicola Tangan: 好的,让我们聚焦汉堡王

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okay well let's zoom in on uh on on Burger King

我们之前邀请过麦当劳(McDonald's)的首席运营官来节目,你们如何比较这两家公司?

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now we had a we had the COO of the OT Burger Company on the uh on the show how do you how do you compare the two companies

Josh Kobza: 我们完全专注于Whopper(汉堡王招牌汉堡),它是我们的旗舰产品。

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we're entirely focused on the Whopper which is our Flagship product

它本身就是一个巨大的品牌,火焰烧烤(Flame Grilling)是我们重要的功能性差异化因素。

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it's a huge brand and of itself flame grilling which is our big functional differentiator

我们是唯一一家采用火焰烧烤的大型连锁店,它能产生一种我们顾客非常喜欢的独特风味。

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uh we're the only large player that does flame grilling and and it generates a really differentiated taste that our guests love

还有“随心所欲”(Have It Your Way,汉堡王定制服务理念),这是我们很久以前就开始的,现在我们正以更现代的方式将其带回来。

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and have it your way uh which is something we started a long time ago and we're uh we're bringing it back in even more modern iteration

重新点燃火焰是计划的重要组成部分。

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really reaiming The Flame or something that's that's the big part of the plan um

所以我们一直在为此努力,这是我们一年半前左右宣布的重大投资计划,每年约4亿美元。

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so we've been working on on that that is the big investment plan that we put together we announced about $400 million a year and a half or so ago

我们正在做很多事情,包括现代化所有设施。

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and we're working on a lot of things uh including modernizing all the facilities

我们认为我们需要在美国各地拥有现代化、便捷的餐厅,而我们在这方面落后了。

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we think we need to have uh modern convenient restaurants everywhere in America and we fell behind on that

主持人 Nicola Tangan: 我喜欢巨无霸(Big Mac),也喜欢双层Whopper。作为专业人士,您如何比较它们?

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I have a Big Mac hair and I have a double w hair just how do you how do you compare them as a Prof professional

Josh Kobza: Whopper好得多。我不知道从何说起。

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not the waer is much better I don't know where to start

主持人 Nicola Tangan: 为什么?我有点惊讶你会这么说。

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why I'm a little surprised you say this

Josh Kobza: 但如果你从科学角度看,有什么区别?从科学角度看,Whopper大得多。

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but if you you like scientifically what is the difference there scientifically the Whopper is much bigger uh that that's our starting point

它是一个大汉堡,你能得到更多。

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uh it's a large uh burger and you get more uh

但另一个重要的区别是我提到的火焰烧烤。

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but the other big differentiator is what I mentioned is the flame grilling

火焰有什么作用?它能赋予它一种焦烤的味道,我们的顾客非常喜欢这种味道,胜过平板烧烤。

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what does the flame do it gives it like more of a Char boiled taste uh that guests uh very much prefer over the kind of the flat top grilling

主持人 Nicola Tangan: 你们是在50年代开始的,对吧?

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now you kicked it off in the 50s right

Josh Kobza: 是的,我想是1957年诞生的。

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yeah I think it was 1957 uh was the birthday

主持人 Nicola Tangan: 从那时起它改变了吗,还是和原来一样?

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has it changed since then or is it the same thing

Josh Kobza: 它有一些演变,但变化不大,非常接近最初的版本。

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it's evolved a little bit but not too it's pretty close to the original version

主持人 Nicola Tangan: 你们都吃Whopper吗?有没有特别的偏好?

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what do you guys eat Whopper any particular

Patrick Doyle: 不,我吃的是加芝士的普通Whopper

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no it's straight a straight Whopper with cheese right

Josh Kobza: 我更喜欢双层芝士汉堡,从小就是这样,那是我的最爱。

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I I'm a little bit more of a double cheeseburger guy I have been since I I I was growing up that's my favorite

主持人 Nicola Tangan: 它已经做到最好了吗?你们还在努力改进它吗?

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is it a good as it can be while you working to improve it further

Josh Kobza: 我认为我们改进Whopper最大的地方是更稳定地提供它,每天、每次都做到。

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I I think the biggest place that we can improve the Whopper is delivering on it more consistently uh every day every time

它是美国人最喜欢的汉堡,但我们并非总是完美执行。

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it is America's favorite burger but we haven't always executed perfectly

Tom Curtis(负责汉堡王业务)正在做很多事情,以便每次都能提供更好的Whopper

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and there's a lot of stuff that Tom Curtis who runs the the Burger King business is doing uh to serve an even better Whopper every time

我们正在进行更多的培训,以确保我们能提供符合黄金标准规格的Whopper

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we're doing a lot more training uh to make sure we deliver the gold standard specification of the Whopper

我们还在设备上投入了大量资金,我们餐厅里有一些老旧的设备,我们与加盟商一起投入了数千万美元,以确保所有设备都符合规格并现代化。

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and we've also done a lot of investments in equipment uh so we had some dated equipment in the restaurants and we put in tens of millions of dollars together with the franchises to make sure that all of the equipment is up to spec in modern

这对于从面包烘烤到产品出炉温度的每个环节的一致性都有非常大的影响。

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that has a really big impact on the consistency that you get in everything from the toasting of the Buns to the the heat of the product that comes out

所以我们非常注重确保每天每次都能提供黄金标准的Whopper

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so we put a lot of focus on just making sure we're delivering that gold standard Whopper every time every day

食物品质与执行力:与达美乐的对比

主持人 Nicola Tangan: Patrick,您曾负责达美乐披萨的重大改革,当时您基本上是承认他们的产品不太好,但现在你们要做出更好的。您打算在这里也做同样的事情吗?

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now Patrick you were in charge of the big rehash of Domino's Pizza when you basically went out and said it's actually not very good but now we are going to sort out something which is much better are you planning to do the same hair

Patrick Doyle: 不,这很有趣。如果你看看我们拥有的四个品牌,它们之间除了都是餐厅之外,唯一的共同点是它们在各自品类中都拥有同类最佳的食物。

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no you it's it's interesting if if you look at the four brands that we have the one thing and at some level the only thing that they have in common other than allbe restaurants is they have the best-in-class food in each of their categories

Popeyes在鸡肉品类中拥有最好的鸡肉,毫无疑问。

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Popeyes is the best chicken in the chicken category just absolutely no question

Whopper是汉堡品类中最好的产品。

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the Whopper is the best product in the burger category

你看看所有品牌,Tim Hortons有卓越的咖啡,Firehouse Subs也是如此,它是唯一提供热食和加热服务的。

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you go through all of them Tims has remarkable uh coffee and the same at at Firehouse it's the only one that's that's hot um and heated

所以食物的品质非常好。

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so the food is in great shape

达美乐当时的情况非常不同,他们擅长的是服务、配送和价值,而且执行得相当稳定。

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Domino's was in a very different situation where you know what they were great at was service and delivery and value um and they executed quite consistently

他们的问题是人们认为食物不太好。

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their problem was people didn't think the food was very good so very different circumstance here

所以这里的情况非常不同,我们有一些机会,比如汉堡王,坦率地说,在Popeyes的服务速度方面,我们需要更高水平地执行这些美味的食物。

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where we've got some opportunities like with Burger King and and frankly speeda service wise on popey we've got to execute this great food at a higher level

所以这些品牌的大部分机会将来自执行力、餐厅的服务水平,确保所有餐厅看起来都很棒。

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so a lot of the opportunity for these Brands is going to come from execution um service levels in the restaurants making sure all of the restaurants look great um

一些汉堡王餐厅,大约一半在美国的门店,需要进行改造。

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some of the Burger King restaurants probably half of them in the US far less of an issue outside the US where most of the Burger Kings look great um but in the US half of them really need to be remodeled um

在美国以外,这个问题要小得多,那里的汉堡王大多看起来很棒。

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far less of an issue outside the US where most of the Burger Kings look great um but in the US half of them really need to be remodeled um

所以这里更多的是执行问题,而不是食物问题。

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so it's more an execution issue here than a food issue

健康责任与菜单创新

主持人 Nicola Tangan: 你们对人们的健康有责任吗?

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do you have a responsibility when it comes to people's Health

Josh Kobza: 是的,我认为我们确实需要非常认真地考虑食物的成分、制作方式及其营养价值。

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yeah I think we do need to be very thoughtful uh about the ingredients that go into our food how we prepare it and the nutrition of it

随着时间的推移,我们对这些成分变得更加关注。

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and we've become much more conscious of those ingredients uh over time

汉堡王实际上是首批检查所有成分并去除所有人工色素、香料的品牌之一。

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Burger King was one of the the first Brands actually to go through all of its ingredients and take out all artificial colors flavors

我们大约在四五年前转向了更清洁的成分列表,所以我们一直对此深思熟虑。

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we actually we moved to a much cleaner ingredient list about four or five years ago and so we have been thoughtful about that

我们也在努力在食物的营养价值方面更加透明。

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and we're trying to also be much more transparent in terms of the nutritional values of of the food

主持人 Nicola Tangan: 嗯,你知道,我们住在北方,吃很多鱼。你们的下一个菜单计划是什么?

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well you know we um we live up in in in all way lots of fish L over fish Burgers what's on your next menu plan

Josh Kobza: 所以,如果你去美国的汉堡王(我强烈推荐),我们现在为大斋期(Lent:基督教节期,通常在复活节前40天,信徒会禁食或戒食肉类)推出了一款“辣味鱼肉三明治”(Fiery Fish),这是一种更辣的鱼肉三明治。

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so if if you go to the Burger Kings here in the US which I highly encourage uh we have a firy fish which is a spicier version of a fish sandwich that's out now for Lent

我不知道有没有鸡肉汉堡,但我们实际上已经有几款很棒的鸡肉产品了。

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and I don't know about a chicken burger but we actually have a couple of great chicken products already

我们有原味鸡肉三明治(Original Chicken Sandwich),它已经受欢迎了大约60年,我们现在还有皇家脆皮鸡肉三明治(Royal Crispy Chicken Sandwich)。

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we have our original chicken sandwich which has been a favorite for about 60 years and we now have our Royal Krispy uh chicken sandwich

所以有很多鸡肉选择,还有几种鱼肉选择,我鼓励大家去尝尝。

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so there's a lot of chicken options a couple of fish options uh and encourage you to check them out

植物基产品的市场差异

主持人 Nicola Tangan: 植物基产品可能没有像我们几年前想象的那样普及。

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plant-based has perhaps not taken off the way we thought a few years ago

Josh Kobza: 这很有趣。在欧洲,它确实普及了。

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it's interesting on that um in Europe it has

所以,你知道,在欧洲,植物基产品的销售额占比相当高。

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so you know you're looking at a pretty high mix on plant-based now in Europe

我们有些市场的植物基产品销售额占到20%到30%。

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we've got markets that are in the 20 30% of sales are plant-based products

主持人 Nicola Tangan: 哪些是最大的植物基国家?

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what the biggest plant-based countries

Josh Kobza: 越往北欧走,植物基产品越多,越往南欧则越少。

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the further north you get in Europe the more you've got plant-based the further south still less so

例如德国、斯堪的纳维亚半岛和英国,植物基产品的消费水平较高。

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you know Germany um Scandinavia generally um the UK you've got higher levels

而意大利、法国和希腊则相对较低。

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you get down to Italy France somewhat lower gree somewhat lower

我认为奥地利目前可能是植物基产品消费最高的国家。

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uh I think Austria is maybe the highest um plant-base right now um

但在美国,它对业务的推动作用要小得多,在美国,植物基产品销售额只占低个位数百分比。

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but it's been much less of a uh driver of business in the US um it's a low single digit percentage of of sales in the US

不过,在欧洲的普及率实际上非常高。

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but adoption in Europe has actually been very strong

Tim Hortons:加拿大的标志与全球扩张

主持人 Nicola Tangan: 接下来谈谈Tim Hortons。我想,如果你不是加拿大人,可能很难理解它作为一个机构的重要性。Tim Hortons有多重要?

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moving on to Tim Hortons now I think perhaps if you not from Canada it's difficult to understand how what what an institution it is right how how important is TE Hort

Josh Kobza: 它对我们在加拿大的顾客来说极其重要,对我们来说也同样重要。

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it's incredibly important to our guests in Canada and it's very important to to us as well

我认为它是世界上最特别、最独特的QSR品牌之一。

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I think it it is one of the most special and and most unique qsr grants anywhere in the world um

它几乎是这个国家的代名词,我们的标志与加拿大国旗有一些相似之处。

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it's almost synonymous with the country our our logo uh has some similarities to to the Canadian flag

我认为加拿大人理所当然地将其视为自己的品牌。

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and I think Canadians view it as theirs uh rightly so

主持人 Nicola Tangan: 它有什么好的?

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and what's good about it

Josh Kobza: 我认为咖啡业务总体来说是一个很棒的业务,它是一个非常基于日常习惯的业务。

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I think the coffee business overall is a great business it's a very routine based business

所以我们很多顾客每周每天都来,有些人一天来好几次,所以有很多忠诚度。

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so a lot of our guests come to us every single day of the week some multiple times a day so there's a lot of loyalty

饮料业务是一个好业务,利润率高。

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and the beverage business is a good business a high margin uh business

主持人 Nicola Tangan: 它是一种让人上瘾的生意,对吧?它是一种重复性的生意。我的意思是,这是我今天喝的第四杯了。

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what it's it's an addiction business right it's a recurring I me this this is my number four today

Josh Kobza: 太棒了,这是完美的合法药物,对吧?

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great that's perfect legal drug right

主持人 Nicola Tangan: 如果你停止喝咖啡,你会头痛三天,我的意思是,好几天头痛。

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you stop drinking coffee you get like headache three days I mean several days headache

Josh Kobza: 是的,我每天早上都喝。我一天不喝三四杯,但每天早上都喝。

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yeah I I have it every morning I don't I don't do three or four a day but uh but every morning pretty much

但这是一个了不起的业务,产品很棒,人们喜欢它。

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but it's an amazing business the product is terrific people love it

真的,我的意思是,我职业生涯的一半时间都在美国以外度过,没有任何品牌在其本土市场像Tim Hortons在加拿大那样受到喜爱。

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and truly I mean I've spent you know half of my career outside of the US there is no brand um in its Home Market that is as beloved as Tim's is in Canada

主持人 Nicola Tangan: 那么你们如何看待这个问题呢?它在喜爱度、渗透率、购物模式等方面似乎已经达到顶峰了,那么你们如何在此基础上继续发展呢?

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so how do you think about that then so it's kind of maxed out in terms of Love penetration shopping patterns all that kind of stuff where do you take it from there

Josh Kobza: 喜爱度是,渗透率不是。

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love yes penetration no

仍然有更多的机会。

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there's still there are still more opportunities

下午和晚上的业务增长非常快,我们正在越来越多地转向冷饮,这是业务的一个巨大驱动力。

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business in the afternoon and evenings is growing very fast we're moving more and more to cold beverage which is a great driver of business

然后我们有机会将其推向全球,我们现在正在这样做。

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所以它现在正在加拿大以外的地方增长,包括进入美国。

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um so it's now growing outside of Canada including into the US um

这才是真正推动其增长的因素。

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and that's really what's going to drive growth on it

但即使在加拿大,仍有机会。

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but there's still even opportunities in Canada

加拿大是发达国家中人口增长最快的国家之一,仅仅因为其移民政策,每年增长约1.5%。

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Canada is one of the faster growing populations um amongst developed countries in the world just because of the immigration policies it's growing probably a percent and a half a year

所以我们应该每年至少增长1.5%的餐厅数量。

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so we should be growing our you know restaurant counts at least a percent and a half uh a year in Canada

所以那里实际上有很多增长机会。

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so there there are actually a lot of growth opportunities there

但从现金流角度来看,它是RBI最大的业务,比汉堡王还要大。

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but it's our biggest business from a cash flow standpoint for RBI um it's bigger than Burger King

主持人 Nicola Tangan: 你们在全球咖啡市场还有更多可以做的事情吗?

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it's the more you can do on the global coffee scene

Josh Kobza: 哦,绝对可以。

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oh Absol absolutely

你知道,我们之所以涉足这项业务,其中一个原因是我们认为全球咖啡业务是目前最具吸引力的机会之一,而且在未来几十年都将如此。

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you know one of the reasons we got involved with the business is we think that the global coffee bussiness is one of the most compelling opportunities out there and will be for decades to come

而且,正如你所说,许多最好的餐饮公司都有一个地理起源故事。

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and than to your point many of the best restaurant companies they have a geographic origin story

Popeyes也是如此,它从新奥尔良和卡津烹饪中获得了很大的权威性。

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Popeyes has the same it brings a lot of its Authority from coming from New Orleans and the Cajun cooking

所以Tim Hortons与它的起源紧密相连,我认为这是一件好事。

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and so the fact that Tim Horton is closely tied with its origin I think is a good thing uh there's some there's a strong point of view there

而且这项业务在咖啡领域拥有很大的权威性,所以我认为它在全球咖啡市场是一个天然的参与者。

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and the business has a lot of authority in coffee so I think it's a natural uh player in in the global coffee markets

外面有那么多令人兴奋的市场,你知道,像中国这样的地方,你才刚刚开始看到咖啡的更大普及。

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and there's so many exciting markets out there you know there's places like China where you're just starting to see um greater adoption of coffee

印度是另一个,我认为这两个国家让我们最兴奋。

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India is another one I think those are two that that have us the most excited

主持人 Nicola Tangan: 来看看加拿大种植的咖啡豆,它们非常出色。

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as come visit the the coffee beans that are being grown in Canada they're pretty remarkable

Patrick Doyle: 抱歉,不存在。

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sorry you doesn't exist

主持人 Nicola Tangan: 我以前从没听说过,所以对我来说是新鲜事。

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I had never heard about it so it wasn't new one for me

Patrick Doyle: 非常南部的加拿大。

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very Southern Canada

主持人 Nicola Tangan: 是的,你们现在在加拿大种植葡萄酒。

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yeah you go you do grow wine now in Canada

Patrick Doyle: 没错。

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exactly

咖啡生产的可持续性与企业文化

主持人 Nicola Tangan: 但咖啡生产存在一些问题,特别是在森林砍伐和童工方面。你们如何处理这些问题?

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but there are some problems related to Coffee production uh in particular in in deforestation and child labor how are you dealing with these

Josh Kobza: 我们非常认真地对待咖啡的可持续性。

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we're very thoughtful about the sustainability of our coffee

我们会追溯并验证其可持续性,并查看我们采购地点的农业实践等方面。

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we go back and and verify the sustainability of it and look at things like farming practices and in all the places that we buy from

所以我们正在审计童工问题,我的意思是,我们正在尽一切可能确保我们在这方面做得和任何人一样好。

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主持人 Nicola Tangan: 接下来谈谈企业文化。这些品牌有各自独立的企业文化吗?如果有,它们是什么样的?

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moving on to um corpor culture do these brands have separate corpor cultures and in which case what what are they like

Josh Kobza: 我们在所有业务中都拥有统一的企业文化。

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we have a unified corporate culture across all of the businesses

我认为文化来自于领导者以及他们所树立的榜样。

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I think culture comes from the leaders and like and what they exemplify

对我来说,这与价值观声明、管理系统关系不大。

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for me it's less about the the value statements the management systems

我认为很多文化来自于我们所做的事情,这也是我在多年商业生涯中看到的。

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I think a lot of it comes from what we do and and that's what I've seen over all of my years in business

我发现如果我们穿西装打领带,你最终会在餐厅里看到同样的情况;如果我们穿牛仔裤和T恤,你也会发现同样的情况。

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I find that if we wear suits and ties you end up seeing it in the restaurants if we wear jeans and t-shirts you'll find that too

如果我们对人友善,那么随着时间的推移,你会发现餐厅里的人对顾客也会更友善。

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and uh if we're kind with people all of a sudden you'll find out over time that people at the restaurants are kinder to the customers

主持人 Nicola Tangan: 你对人友善吗?

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are you kind with people

Josh Kobza: 我努力做到。

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I try to be

Patrick Doyle: 他是的,我保证。

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try he is I promise

Josh Kobza: 所以我非常关注我们作为领导者所树立的行为榜样。

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so I I I am just very conscious of the behaviors that we model as leaders

我认为这会以比你想象的更快、比系统更能驱动的方式,渗透到你的组织中。

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and I think that tends to find its way through your organization in a faster way than than you think in a more powerful way than systems uh can can drive you

培养年轻员工与加盟商选择

主持人 Nicola Tangan: 你们雇佣了大量的年轻人。你们雇佣了多少人?

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uh you uh employ a huge amount of young people how many people do you employ

Josh Kobza: 如果你看看我们的整个系统,包括所有加盟商,总员工人数可能超过50万人。

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so if you look across our system including all the franchises the total employee uh count is probably somewhere north of 500,000 today

主持人 Nicola Tangan: 所以这相当于挪威人口的十分之一。你们如何对待这些年轻人?在很多情况下,这可能是他们第一次工作,对吧?

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so he's a tenth of the Norwegian population how do you think about how to treat these young people in many cases you would be the first meeting with a job right

Josh Kobza: 是的,责任重大,这是一个非常重要的责任。

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yeah huge responsibility it's a really important one

我们很多人都在餐厅里找到了第一份工作。

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and and many of us had some of our first jobs in restaurants

我不知道你们怎么样,我的第一份工作是在佛罗里达的一家炸鱼餐厅。

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I don't know about you guys I had I had my first job in a uh a fried fish restaurant in in Florida

很多人在那里获得了他们的成长经历。

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so many people have their formative experience there

我认为年轻人希望为他们销售的产品感到自豪,他们希望有灵活性,因为他们可能正在努力兼顾生活中的其他事情,无论是学业、另一份工作还是家庭责任。

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and I think uh young people they want to be proud of what they're selling uh they want to have flexibility uh because they're probably probably trying to work around other things in their lives uh whether that's school or or another job or or family commitments

我认为我们提供了这两点。

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I think we provide both those things

在我看来,真正重要的是我们提供给人们的工作环境。

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and I think the really important thing in my mind uh is the environment that we give people to work in

这是我们更新所有汉堡王美国设施的努力中较少被讨论的一点。

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and that's one of the less discussed things about our efforts to to update all of the the bur King us facilities

我认为,如果你想成为一个有竞争力的雇主,为人们提供一个舒适且引以为傲的工作场所,这至关重要。

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I think it's really critical if you want to be an employer today a competitive employer to give people a workplace that they're comfortable in and they're proud of

主持人 Nicola Tangan: 你们如何让人们为在汉堡王工作感到自豪?

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how do you make people proud of working in a Burger King

Josh Kobza: 我希望他们对所提供的产品及其质量感到自豪。

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I want them to have pride in the products and the quality of the products that they're serving

我希望他们为自己工作的设施感到自豪,那是一个看起来很棒的设施,人们对此感觉良好。

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I want them to feel proud of the facility where they work at uh where that's a a NIC looking facility that people uh feel good about

我认为另一个重要的事情是与经营餐厅的人之间的友善和关系。

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and I think the other important thing is like the kindness and the relationship with the people who are running the restaurants

这很大程度上来自于餐厅总经理(RGM:Restaurant General Manager)。

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and a lot of that comes from the restaurant general manager

你总是会发现,当你走进一家餐厅,如果有一个出色的餐厅总经理,餐厅就会奇迹般地运作得更好。

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you you always find when you walk into a restaurant and you have an amazing restaurant general manager the restaurant just magically works better

你可以看出人们很开心,厨房里的环境更好,与顾客的互动也不同。

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you can tell people are happy uh the environment and the kitchen's better the interactions with the customers are different

所以,我认为餐厅总经理为年轻员工树立的榜样非常强大。

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and so I think that example that the restaurant general manager set for young employees is really powerful

这很大程度上来自于我们的加盟商。

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and a lot of that comes from our franchisees

主持人 Nicola Tangan: 那么你们如何找到这些人?如何面试这种软技能?

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so how do you find these people how do you interview for that type of soft skills

Patrick Doyle: 我认为这是我们最近讨论了很多的问题之一,即合适的加盟商画像是什么。

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I think that's one of the discussions that we've had a lot uh recently is what's the right profile of franchisee

我强烈认为,那些参与社区、每天都在餐厅里的小型加盟商往往最成功,因为他们非常关心自己的员工,而人们也能感受到这一点。

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and I I feel very strongly that the smaller franchisees who are who are involved in their communities uh who are in the restaurants every day they're the ones who tend to be the most successful because they care a lot about their people and and people feel that

我认为这可能是影响餐厅环境最深刻的因素。

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and I think that's probably the most profound thing that impacts the environment in a restaurant

但我要告诉你,对我来说,在餐厅里,答案总是——坦率地说,即使在公司层面也是如此——你雇佣的是态度,你教授的是技能。

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but I'll tell you n the to me in the restaurants the answer is always and frankly even in corporate level um you hire attitude you teach skills

所以如果有人来,他们想在你的餐厅工作,他们走进门,看起来整洁大方,面试准时,说话时直视你的眼睛,和你握手,并感谢你给予这个机会,那就完美了。

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and so if somebody comes in and they want to work in your restaurant and they walk in and they look presentable they show up on time for the interview they're looking you in the eye when they're speaking to you and they're shaking your hand and they're saying thank you for this opportunity perfect

你完成了,我会雇佣那个人。

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you're done I'm going to hire that person

你知道,我见过加盟商犯的一个错误,尤其是在招聘经理,餐厅经理时,他们会看那个餐厅经理的经验和他们做了多少年,他们非常专注于此。

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and you know a mistake that I've seen franchisees make particularly when they're hiring managers restaurant managers um is they'll look at the experience of that restaurant manager and the number of years they've been doing it and they get very focused on that

但如果那个人不是一个善良的人,不会善待在餐厅工作的人,我不在乎他们之前经营餐厅取得了多大的成功。

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and if that is not a kind person who is going to treat the people well who work in that restaurant I don't care what level of success they've had running restaurants before um

我想要的是那个能为餐厅和所有为他们工作的年轻人定下基调的人。

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I want the person who's going to come in and set a tone for that restaurant and for all of the young people who are working for them

因为对于绝大多数在餐厅工作的人来说,这是他们的第一份工作。

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because for the vast majority of the people working in the restaurant it is their first job

他们会记住那段经历,他们中的大多数人最终会在某个时候被提升为顾客。

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they're going to remember that experience most of them are going to wind up getting promoted at some point to customer

他们会继续前进,做其他事情,他们对品牌的印象将百分之百地建立在他们在汉堡王PopeyesTim HortonsFirehouse Subs工作时的经历上。

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they're going to go on and they're going to do something else and their brand impression is going to be 100% built by The Experience they had when they worked in a Burger King or a popey or a Tim Hortons or a firehouse

主持人 Nicola Tangan: 我觉得这很有趣,你知道,我们生活在一个有更多人工智能和机器的世界,但让我越来越感到惊讶的是,当你走进一家餐厅,让你回来的正是那种关注,那种人际连接。

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I I think it's interesting you know we live in a world where there's more Ai and more machines more these kind of things but what strike me more and more you get into a restaurant what makes you come back is just the the I mean it's the attention it's the absolutely it's the person seeing you it's uh you know it's that connectivity

你们如何确保在那里工作的人每天都能做到这一点?我的意思是,这就像是坚持不懈,对吧?你们不能有一天懈怠。

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Patrick Doyle: 那就是加盟商。

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that's the franchise right

我的意思是,最终是加盟商设定的基调,因为你知道,我们有超过50万人在全球各地的餐厅工作,我们无法强制执行。

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I mean it's ultimately the tone that the franchis because we as you know with over half a million people working in our restaurants around the world we can't be enforcing that

这必须是加盟商自然而然地建立起来的,我们期望我们雇佣的人会善待我们的顾客。

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it's got to be something that is naturally set um by the franchisee that we have an expectation the people we hire are going to be kind to our customers

这不是你可以灌输给别人的东西。

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and that's something you can't instill in somebody if they walk in

你知道,我总是告诉人们,你和那个人进行的面试是他们最好的状态。

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you know I always tell people that the interview you have with that person is the best they're ever going to be

所以如果他们进来时对你不友善,如果他们在要求见经理时对柜台后面的人不礼貌,我的意思是,看看所有这些迹象。

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so if they are not kind to you when they walk in if they're not polite to the people behind the counter when they're asking for the manager you know who's going to interview them I mean look at all of those signs

如果他们出现时看起来不整洁、不聪明、不修边幅,那就是他们最好的状态,因为那天他们正在求职。

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if they show up and they're not looking kind of neat and smart and well-groomed that's the best they're ever going to be because the day they're asking for a job

所以如果你雇佣那些态度很好,而且对他们来说很自然的人,那就会为餐厅里的每个人定下基调。

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and so if you hire those people who have a great attitude and it's natural for them that's going to set the tone for every every body in the restaurant

员工流失率与领导力合作

主持人 Nicola Tangan: 在汉堡业务中,人员流失率是多少?

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in the burger business what's the people turn over there for instance

Patrick Doyle: 我认为关键是餐厅总经理

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so I think the key is the restaurant general manager

我认为这几乎就像在任何业务中一样,对吧?是什么让人们留下或离开,通常是经理。

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I think that's a it's almost like it's in any business right what keeps people or causes people to leave is usually the manager

就像在旧工作中一样,我的意思是,据说你辞职是因为老板,而不是公司。

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like in old jobs I mean supposedly you quit you quit bosses not companies

70%的情况下,你辞职是因为你的上司。

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7 70% of the cases you equit the boss above you

主持人 Nicola Tangan: 那么,它的范围是多少?一个好的店和一个差的店,流失率有什么区别?

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so how does it range so you got a good shop and a bad shop what's the difference in turnover between retention

Patrick Doyle: 巨大的差异。

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huge um

是的,它因国家而异,但在一家流失率高的美国餐厅,团队成员的流失率可能高达200%。

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yeah it varies a little bit by country but you might have up to 200% turnover in the team members in a like in a US restaurant and a restaurant that has a lot of turnover

而在一家更好的餐厅,你可以做到低于100%。

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and in a better one you could be sub 100

主持人 Nicola Tangan: 你们能让他们平均留多久?

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you keep them from between six months and one year on average

Patrick Doyle: 我会说平均是六个月到两年。

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i''s say it's six months and two years

主持人 Nicola Tangan: 谈到领导力,你们俩是如何合作的?

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moving on to leadership how do the two of you work together

Josh Kobza: 非常好。

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really well

主持人 Nicola Tangan: 嗯,看起来是这样。我认为你们俩,我的意思是,你们都很年轻,等等,但Patrick,你显然年纪更大一些。你多大了?

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well that's the way it looks I think you you you are I mean you both uh clearly very young and so on but you are clearly a Patrick you are clearly a bit less young how old are you

Patrick Doyle: 我60岁。

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I'm 60

主持人 Nicola Tangan: 你60岁,你37岁。好的,但平均来看,我们作为餐厅领导者的年龄非常平均。

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you're 60 and you are are 37 okay but on average we're very averagely aged for for leaders in a restaurant if you take the average

主持人 Nicola Tangan: 拥有像Patrick这样的人可以借鉴和学习,有什么优势?

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opportunity what are what are the um what are the advantages of having uh somebody like Patrick to to draw on and learn from

Josh Kobza: 太多了。

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there's so many um

你知道,我只是觉得在你做的任何事情中,我相信你的业务也是如此,能够与某人交谈,有一个倾听者,一个你可以倾诉最困难问题的人,他与你同在,理解人员、背景、问题,并且以前经历过,这是无价的。

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you know I just think in anything you're doing I'm sure it's the case for you and your business the the ability to talk to somebody and have some a sounding board somebody you can talk through some of the hardest problems that you have who's in it with you who understands the people the context the issues who's lived it before that is invaluable

主持人 Nicola Tangan: 那么他帮助你解决了最困难的问题是什么?

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and so what's the most difficult thing he has helped you with

Josh Kobza: 很多事情。

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a lot of things you know

我认为他教会了我加盟商盈利能力及其成功的重要性,这是我们过去一年中关注的最大问题之一,它在将所有人团结起来并推动加盟商向前发展方面产生了深远影响。

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I think he he's taught me lessons about the importance of franchisee Prof profitability and their success it's been one of the biggest things that we focused on over the last year and it's been really profound in terms of bringing everybody together and moving the franchisees forward

他还教会了我很多关于如何成为一个更好的沟通者。

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uh he's taught me a lot about about being a better Communicator uh

这是我必须努力改进的地方,我从Patrick那里学到了很多。

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it's something that I've had to work on a lot I've learned a a lot from Patrick on that front

我认为能够对人们保持不懈的积极性和激励,同时处理一些困难问题,这也很重要。

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and I think the ability to be relentlessly positive and motivating to people while still dealing with some of the hard issues

主持人 Nicola Tangan: 他教会了你什么关于沟通的?

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what has he taught you about communication

Josh Kobza: 仅仅是它的重要性。

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just the importance of it um

你真的需要走出去,正如你之前所说,这项业务有很多利益相关者,你需要走出去,与人交谈,你需要非常透明。

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that you really need to get out there this is a you know to the point you made earlier uh there are so many stakeholders in this business you need to be out there you got to talk to people you need to be really transparent

这是我们过去一年半以来在这方面发展了很多的地方,无论是与投资者、我们的加盟商还是我们的员工基础。

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and that's something that we've evolved on a lot um over the past year and a half whether it's with investors with our franchisees with our employee base

我学会了更自在地非常开放地谈论好的、坏的以及我们正在努力的事情。

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um I've learned to become much more comfortable being very open about the good the bad what we're working on uh

我认为这有助于将人们更紧密地团结在一起。

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and I think that's helped to bring people together more

主持人 Nicola Tangan: 你们有多开放?我的意思是,从某种意义上说,你是老板,对吧?你是主席,对吧?你们能有多开放?你们能分享所有问题吗?

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and how how open are you I mean in a way you are you are the boss right you are the chair right how open can you be can you share the problems all of them

Patrick Doyle: 是的,我们确实如此。

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yeah we we do

看,Josh是首席执行官,他正在经营业务,经营公司,他做得非常出色。

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look Josh's the CEO he is running the business running the company he's doing an amazing job

这很有趣,因为你担任这个职位,执行主席的角色在公司中的职责差异很大。

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and it's interesting because you get into this role and executive chair roles very dramatically on what they're doing in in the company

我逐渐意识到,在我们共同努力,确保我们拥有合适的团队、合适的战略和正确的执行计划之后,现在一切都由他来驱动。

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and what I've come to realize after you know we work through together and you know making sure we've got the right team in place we've got the right strategy the right plan for executing it you know it's it's all him now right

我的意思是,Josh是推动这一切的人。

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I mean Josh is the one that is driving all of that

我发现我的工作,我的意思是,现在日常工作是指导Josh,指导五个业务部门的总裁。

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what I find my job to be I mean you know day-to-day now it's mentoring Josh it's mentoring the five business unit uh presidents um

但从广义上讲,我认为我现在带来的东西,是因为我比Josh年纪大一些,那就是速度。

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but broadly I think the thing that I now bring and it's it's because I'm I'm I'm a little longer in years than uh than Josh um is speed

他99.5%的时候都是对的,他是一位杰出的领导者,他知道正确的答案。

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he's right 99.5% of the time he's a brilliant leader he is he he knows the right answer

只是他太慢了。

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it's just that he's too slow

嗯,不是他太慢,而是当你职业生涯早期时,你仍然会分析这些事情,然后说“好的,我的假设是这个,让我们测试一下,看看分析数据”。

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and well it's not that he's too slow but but the you know when you are when you are earlier in your career you're still going to be working through the analytics on these things and saying okay my hypothesis is this let's test that let's look at the analytics

而随着多年的经验积累,我认为我的工作就是简单地说:“Josh,你是对的,去做吧。你百分之百是对的。”

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and with more years of of doing this often I think my job is is simply to say Josh you're right just go you're 100% right

主持人 Nicola Tangan: 你认为这是哈佛教育让他慢了下来吗?

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do think do you think it's the Harvard Education which is slowing him down

Patrick Doyle: 不,不,分析太多了。我向你保证,他是那里最优秀的学生之一。

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no no too much anal I guarantee you he was one of the one of the best students that ever went through there

他非常聪明。

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he's an extraordinarily bright

主持人 Nicola Tangan: 所以你更分析,你更直觉?

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but so this is so you are more you are more analytical you are more intuitive

Patrick Doyle: 不,这很有趣,因为我最初是做金融的,我非常善于分析。

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no you know it's funny because I'm I'm originally way back when a finance guy I'm I'm pretty analytical

并不是说我现在更直觉,只是经验更多了。

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it's not that I'm more intuitive at this point it's just that more experience I've just got more experience

我以前见过这种情况,答案就是“去做吧”。

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so I've seen it before and it's you know and the answer is just go

速度、信任与解决问题

主持人 Nicola Tangan: 为什么速度如此重要?

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why is speed so important

Patrick Doyle: 它是你创造竞争优势的方式。

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it's how you create competitive advantage

你知道,归根结底,我认为在特许经营商与加盟商关系中,决定双方成功的最重要因素之一是他们之间的关系和信任水平。

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and you know at the end of the day I think one of the the most important things that you look at in a franchise or franchisee relationship um that determines the success of both is the relationship and the level of trust that you have between the franchisees and the franchisor

如果信任水平高,你就能以两倍的速度前进。

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if the trust level is high you move twice as fast

当信任被打破时,一切都会变得缓慢。

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when that's broken it just throws sand in the gears and everything moves slowly

所以当你试图改变、适应和改进业务时,为了你的顾客,为了你的加盟商,你知道,最终让你做到这一点的是,加盟商看着你说:“看,他可能错了,但我相信他这样做是出于正确的原因。”

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and so when you're trying to change and adapt and improve the business um for your customers for your franchisees um you know what allows you to do that ultimately is that the franchisees look at you and say look he may be wrong but I trust that he is doing that for the right reasons

主持人 Nicola Tangan: 这非常有趣,因为我非常关注速度,但我从未真正将其与信任联系起来。

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that's very interesting because I I'm I'm very uh um focused on on speed but I haven't really connected it with trust

你们在公司内部也发现,信任度越高,事情进展越快吗?

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yeah do you find that internally in the company as well that the more trust you have the faster things go

Patrick Doyle: 绝对是。

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absolutely

主持人 Nicola Tangan: 你们如何推动它?

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how do you and how do you drive it

Patrick Doyle: 所以,你知道,最终是关于沟通,关于言行一致,关于对真实问题非常诚实并加以解决。

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so you know look ultimately it's it's about communic it's about doing what you say you're going to do um it's about being very honest about what the real issues are and taking them on

我坚信,你可以走进任何一家公司,即使是你一无所知的业务,你可以随便找10个人,问他们:“如果这家公司有一件事可以做得更好,那会是什么?”

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I have this strong belief that you can walk into any company um even a business that you don't know and you could just grab 10 people and say if there is one thing that we could be better at in this company what is it

80%或90%的人会给你大致相同的答案。

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and 80 or 90% of the people are going to wind up giving you some variation of the same answer

那么问题就是:“既然如此,为什么你们不去做呢?”

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and so then the question is well then why aren't you doing that

通常的答案是关于它有多难,或者它会多昂贵,或者你需要克服的那座山有多高。

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and there's usually the answer is some version of how hard it is or how expensive it's going to be or you know just how high that Hill is that you need to take

你知道,我会回到达美乐的例子。

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and you know so I'll go back to the Domino's example

达美乐,答案是人们认为我们的食物不太好。

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they you know the answer at Domino's was people didn't think our food was very good

就像“好的,这在食品业务中是个问题,让我们解决它,改变它。”

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it's like okay that's a problem in a food business let's fix it let's change that

所以,你知道,当时与首席执行官Dave Brandon合作,我们开始了这项工作。

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and so you know working with Dave Brandon then at the time who was CEO and we started the work

Russell(指Russell Weiner)当时是首席营销官,他实际上是负责解决食物问题的人。

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Russell was the chief marketing officer at the time who there was it actually you know to fix the food um

每个人都知道必须这样做。

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everybody knew it had to be done

Dave当时是首席执行官,所以最终是Dave说“我们需要这样做”。

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Dave was the CEO at the time so you know Dave was ultimately the person that said we need to do this

我是美国业务的总裁,所以我最终推动了这项工作。

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I was the president of the US business so I wound up driving that

我雇佣了Russell,修复食物的过程在他作为首席营销官(CMO:Chief Marketing Officer,负责公司营销活动的最高级别管理人员)到来时已经开始。

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I hired Russell and the process of fixing the food was underway when he arrived as CMO

但他负责监督那些公开承认“是的,我们的食物不太好”的广告。

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but he's the one who oversaw the the advertising that walked out and just said yeah our food's not very good

主持人 Nicola Tangan: 如果他失败了,谁会被解雇?

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if he had worked who would have been sacked

Patrick Doyle: 我。

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me

主持人 Nicola Tangan: 好的。

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okay

Patrick Doyle: 毫无疑问。

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that's me no question

个人驱动力与职业建议

主持人 Nicola Tangan: Patrick,你已经攀登了几座“山丘”,是什么让你继续攀登?是什么驱动着你?

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Cool Patrick you've been um you've been uh you know climbing a few Hills and uh what makes you continue to climb what is it that drives you

Patrick Doyle: 我认为在这个世界上,快乐来自于做你擅长的事情。

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these F I think joy in this world comes from doing things that you're good at

我离开时很想念它。

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and I missed it when I left

你知道,我2018年离开了达美乐,我们当时有很棒的领导团队,是时候把接力棒传给下一支团队了。

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you know I left Domino's in 2018 and you know we had great leadership it was time for me to pass the Baton on to the to the next team

主持人 Nicola Tangan: 但具体来说,什么是有趣的?

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and but what is it what is it particularly which is fun

Patrick Doyle: 你知道,解决问题,看到成功很有趣。

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you know it's fun figuring things out seeing success

归根结底,对我来说最令人满意的是看到其他人取得成功,因为你正在帮助他们很好地领导业务。

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and at the end of the day What's um most gratifying for me is to see the success um that other people are having because you're helping them to lead the business well

你知道,对我来说,真正驱动我的是加盟商的成功。

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and you know at at the end of the day for me really um what drives me is the success of the franchisees

我的意思是,你知道,我达美乐时期最亲密的朋友大多是加盟商。

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if the franchisees I mean you know I I mean most of my closest friends from my Domino's years are franchisees

我与RussellDave关系非常密切,他们两人仍然是非常好的朋友。

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I'm very close to Russell I'm very close to Dave they they both remain very very good friends um

主持人 Nicola Tangan: 你们在一起的时候也吃这些吗?

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that what you eat when you hang out together as well

Patrick Doyle: 不,我指的是达美乐时期。现在他们必须吃汉堡王Popeyes

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no I make from the Domino's years now they've got to eat Burger King and popey

主持人 Nicola Tangan: Josh,你的驱动力是什么?你想向谁展示什么?

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Jo what is your driver what who do you want to show

Josh Kobza: 随着时间的推移,它有所演变。

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it's evolved over time you know

我年轻的时候,我认为驱动很多年轻人的是你想要成功,看到进步。

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when I was younger I think it was what motivates a lot of young people you want to be successful and and see progress

现在它有所改变,今天我认为更多的是我希望随着时间的推移,为我们对这些品牌所做的一切感到自豪。

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and it's changed a bit and today I think it's much more I would like to be proud over time of what we've done with these Brands uh

我希望以更积极的方式改变消费者对它们的看法。

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I'd like to change how consumers view them in a more positive way

正如Patrick所说,我希望看到我们的加盟商成功,他们是我们工作中极其重要的一部分。

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as Patrick said I want to see your franchisees be successful uh they're an incredibly important part of what we do

他们是世界各地的企业家,我希望看到他们与我们一起获胜。

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and I want to see they're entrepreneurs all over the world I want to see them win uh win together with us

我也希望看到我们的员工做得好,我希望看到他们进步,取得成功,并为他们的家庭取得成功。

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and I also want to see our employees do well I want to see them progress and be successful and be successful for their families um

所以对我来说,就是推动品牌向前发展,并看到这种成功体现在所有参与系统的人身上。

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so for me it's moving the brands forward and seeing that success play out for all the people who are involved in the system

主持人 Nicola Tangan: 你自己有什么需要改进的地方?

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and which part of yourself are you trying to improve

Josh Kobza: 我认为我需要改进的一点是少用手机。

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so I think uh one thing I'd like to improve is uh using my phone less uh

我认为这会分散注意力,这只是一个不好的习惯。

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I think I think it's something that distracts that's just a habit that's not the proper

更哲学地说,我确实认为我正在努力成长和学习成为一名领导者。

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yeah more philosophically more philosophically um you know I do think I'm trying to grow and learn as a leader

在这方面,我从Patrick那里学到了很多东西。

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I'm learning a lot of things from from Patrick in in that respect

你知道,我在这方面还处于早期阶段,其中一些是关于沟通的,一些是关于领导力和如何引导一个非常大的组织的。

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and you know I'm early in in that and some of it's around Communications some about of his about leadership and and trying to steer a very large organization uh

所以这是我正在继续努力的事情。

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so it's something I'm contining to work on

主持人 Nicola Tangan: 你如何放松?

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how do you relax

Josh Kobza: 几乎所有与海洋有关的事情。

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pretty much anything to do with the ocean uh

所以我喜欢鱼叉捕鱼、冲浪、帆船、潜水,任何与海洋有关的事情都是我一直热爱的事情。

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so I love uh spear fishing surfing sailing diving sailing anything with the ocean uh is something that I just I love always have

主持人 Nicola Tangan: 那是什么时候开始的?

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when did that start

Josh Kobza: 我想是我出生后不久。

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shortly after I was born I think I've

主持人 Nicola Tangan: 你呢?你喜欢什么?

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what about you what you

Patrick Doyle: 我恰恰相反。

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I'm actually the opposite Um

山脉,滑雪。

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mountains schi yeah

我喜欢待在山里,那是我的快乐之地,那会让我的血压下降,脸上露出笑容。

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I I I love being in the mountains that is that is my happy place that's what causes my blood pressure to go down and the smile to grow on my face

你知道,我喜欢打高尔夫,还有其他一些事情,但我最快乐的时候是在山里。

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and you know I like playing golf and there are some other things but I'm happiest in the mountains

主持人 Nicola Tangan: 你读书吗?

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do you read

Patrick Doyle: 我读。

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I do

主持人 Nicola Tangan: 你读什么?

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what do you mean

Patrick Doyle: 嗯,你知道,主要是传记,还有一些商业方面的书籍。

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uh you know mostly biography a fair amount of business stuff

我现在正在读一本关于鲁道夫·狄塞尔(Rudolph Diesel,德国发明家,发明了柴油发动机)的传记,他是一个迷人的人。

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I'm I'm reading right now a a biography on uh on Rudolph diesel fascinating man

他发明的柴油发动机非常了不起。

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what he invented the diesel engine is extraordinary

他去世的故事是最大的谜团之一,他在第一次世界大战开始前就消失了。

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and the story of how he died is one of the great Mysteries um he disappeared right before the start of World War I

他的发动机是地球上效率最高的,它最终可以决定谁将赢得第一次世界大战。

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and his engine was the most efficient on the planet It ultimately could decide who was going to win World War I

他在第一次世界大战开始时就被抹去了。

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and he was taken off the map um right at the start of of World War I

所以鲁道夫·狄塞尔,他需要进入我的阅读清单,这很引人入胜。

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so Rudolph diesel rudol diesel he needs to get on my reading list it's fascinating

主持人 Nicola Tangan: 我们有成千上万的年轻人正在收听,你们会给他们什么建议?

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and we got tens of thousands of young people listening to this what what kind of advice would you give them

Patrick Doyle: 我会说,年轻时要努力工作。

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I I would say work hard when you when you're young I think that I do think that's really important

我会尽量根据人来决定你做什么以及与谁共事,选择你喜欢、尊重和信任的人。

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and I would try to I would make decisions about what you do and who you work with based on the people pick people you like respect and and trust

通常情况下,这会给你带来好结果。

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and more often not than not it's going to work out for you well

主持人 Nicola Tangan: 你们做得非常棒。你有什么建议?

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you for have done great there what about you what do you what is your advice

Josh Kobza: 所以,你知道,对我来说,这很有趣,因为很多人开始职业生涯时会说:“我想找到我热爱的事情。”

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so you know for me it's um it's interesting because a lot of people they start their career and they say I want to find something that I'm passionate about

在我看来,我的意思是,你知道,我18岁的时候,我没想过我热爱的事情会是领导餐厅,对吧?

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and to my mind um I mean you know when I was 18 years old I didn't think what I was going to be passionate about was was leading restaurants right

你发现热情之所以建立起来,是因为你擅长某件事,你知道你可以创造价值。

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and what you find is that the passion builds because it's something you're good at and you know that you can create value

所以,我认为有些人一开始就想着结果,他们需要找到那件让他们兴奋的完美事情。

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and so I think some people start out and they have the end in mind and I need to find that perfect thing that I'm excited about

他们没有意识到的是,我认为你对工作的热情是因为你对自己的能力越来越有信心,能够把事情做好。

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and what they don't realize is that you know I think the passion that you have for your job is because you grow more and more confident in your ability to do it well um

你想要展示这一点,你想要向自己证明,你想要向你的家人和朋友证明,你非常擅长你所做的事情。

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and you want to show that and you want to prove it to yourself and you want to prove it to you know your family and your friends that I'm very good at what I do

我认为人们会非常惊讶地发现,有些人对会计充满热情,有些人对工程充满热情。

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and I think people get very surprised to find that that you know there are people who are passionate about accounting there are people who are passionate about engineering

我的意思是,所有这些不同的学科,可能不是一个18岁或20岁的年轻人最想度过一生的方式。

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I mean all of these different disciplines that aren't maybe at the top of the mind of of an 18yearold or a 20-year-old on how they want to spend their lives um

但他们发现,把事情做好是非常有意义的。

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but they find out that it's extraordinarily rewarding to to do something well

主持人 Nicola Tangan: 你们做得非常出色,很高兴能邀请到你们。非常感谢你们抽出时间。

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well you guys have done a lot of things really well it's been great to have you on big thanks for taking time

Josh Kobza: 谢谢邀请。

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thanks for having us

Patrick Doyle: 谢谢。

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thank you

📌 文中提及的人物和组织