鲁宾斯坦的公众形象与早期背景
主持人欢迎了大卫·鲁宾斯坦(David Rubenstein),他是凯雷集团(The Carlyle Group: 美国最大的私募股权投资公司之一)的创始人兼主席,同时也是一位知名的访谈节目主持人。鲁宾斯坦谦虚地评价自己的公众品牌,认为自己可能因为涉猎太广而没有在任何单一领域做到极致,但如今他更因主持的访谈节目和慈善事业而闻名,而非投资界的工作。
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Hi everybody and welcome to In Good Company and today I'm here with David Rubenstein. [music] David is the founder and chairman of the Caral Group, one of the biggest private [music] equity firms and he also hosts the David Rubenstein show where he interviews prominent leaders in business and so on. And earlier this year I had the pleasure of being on your show. So this is like revenge time actually. David, >> well thank you for inviting me and you were great on my show and anytime you want to come back please let me know. >> I will. Um, [music] you sometimes talk about people being like like brands. So, what's the David Rubenstein brand like? >> I'm not quite sure what it is. Um, maybe it's as too busy to do anything very well because I'm doing so many different things that I don't really have as good a brand as I maybe would like to have, but the truth is um I spent 30 years I'm now still in private equity. I spent 30 years building a firm. It became one of the larger private equity firms. But I find that I'm better known now for the TV shows I do or the interviewing I do or for my philanthropy. I have a lot of uh philanthropic things I've done and people talk to me more about that than anything I've done in the investment world. So I guess my brand is that somebody that can't do anything well and I do many different things but none of them that well as I would like to be.
鲁宾斯坦回顾了自己的成长历程,他出身于非常朴素的家庭,父母都没有高中毕业,他在蓝领环境中长大,必须依靠自己。年轻时,他只对政治和政府感兴趣,因为在20世纪60年代,没有对冲基金、私募股权基金(Private Equity: 专注于对未上市公司进行股权投资的基金)或科技初创企业,人们也不以成为亿万翁为目标。在当时的文化背景下,犹太家庭的孩子通常会继承家族生意,或者成为律师或医生。他的母亲期望他成为医生,但他因不擅长科学而选择了法律,因为律师可以进入政界。他的榜样是约翰·肯尼迪(John Kennedy)的顾问泰德·索伦森(Ted Sorenson),索伦森在31岁时就为肯尼迪撰写了就职演说等重要文稿。鲁宾斯坦希望自己能像索伦森一样,成为幕后智囊。
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>> Well, we're going to go through it and you for sure do a lot of things well. But you were you were an adviser in the White House at age 27 and now you are here. Just what are the what are the highlights in your life since then? I mean, briefly, >> well, briefly, I came from very uh modest uh stock. My parents were not graduates of of college or high school. They both dropped out of high school. They were married young. I was their only child. Um so, I grew up in a bluecollar setting. And um you know, so you grow up in that setting, you have to make it on your own. So, there's a plus about that. My own children have had some advantages that I didn't have. Uh but I uh was only interested in politics and government at the time when I was young. I had no interest in making money in the days of of in the 1960s or so. There were no hedge funds, private equity funds, tech startups. There was no there were no billionaires and you didn't aspire to be a billionaire and my family was Jewish. If you were Jewish and you wanted to go into business, you went in your family's business. The family might have a business. If you didn't have a family business, you became a lawyer or a doctor or dentist. And that's what your mother, my mother aspired me to be was the doctor. I became a lawyer because I wasn't that good in sciences and I thought I was interested in politics and and being a lawyer you could go into politics and my role model was John Kennedy's advisor. John Kennedy was a charismatic person became president of United States at 43 but uh his role model his role advis his his adviser and my role model was a guy named Ted Sorenson who had been his speech writer and great intellectual blood bank at the 31. So at 31, Ted Sorenson was writing the inaugural address and every other great speech that Kenny gave and I thought I'm I'm not a charismatic figure. I don't be money, but I could be like like Ted Sorenson. So I attached myself. >> You became a Ted Son at 27. >> Well, I I did. In fact, I wasn't as prominent as he had become because he was more senior. But I at 27, I did become a deputy domestic policy adviser to president of the United States. I wasn't qualified for the job, but you know, White House staffs are often filled where people aren't qualified. So I did got the job but unfortunately I got inflation to 18 or 19%. So uh you know I didn't last Carlo didn't get reelected.
27岁时,他确实成为了美国总统的副国内政策顾问,尽管他自认资历尚浅。然而,由于当时美国通货膨胀率高达18%或19%,他任期不长,卡特总统(此处原文口误,应指卡特总统任期内)未能连任。
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>> You um you started Carlile in uh in Washington. Everybody else were in New York and uh uh you know that wasn't so fashionable for a time but now everybody's going to Washington to do business, right? I mean all the big business leaders. So you were like nearly 40 years ahead of time. >> Well what happened was um I was in Washington. I had worked in the White House. Um, I I didn't have the credibility to go to New York and start a private equity firm. I didn't have an investment banking background. All private equity firms were really started by former investment bankers at that time with all with very few exceptions. I didn't have an investment banking background. And I lived here. And there's a famous senator in the United States who once said, "If you're getting kicked out of town, get out in front and pretend you're leading a parade." What does that mean? Take advantage of the situation you find yourself in. I'm in Washington, so what do I do? I say, I understand companies heavily affected by the federal government better than the guys in New York. So what was heavily affected by the federal government? Aerospace defense. So we did a lot of aerospace defense deals early on. And people in New York said, "Well, these guys in Washington, they know it better." So it helped us a bit. And you know, in hindsight, if I had to do it all over again, I wouldn't change it. Because when Washington, there was nobody there then doing this. Now everybody wants to have an office in Washington. Everybody wants to know what the president thinking or so forth. And when I go around the world now, people don't say, "Tell me about your deals. Tell me about the deals you've done." They say, "What's going on in Washington? What's Trump doing? What's Congress doing?" people are really fascinated by what what's happening in Washington. So, but I do keep up with government. I spend a lot of time uh on keeping up with government officials. So, I do have a some sense of what's going on in government, but I'm I can't tell you that I'm the the leading expert on what's going on in the government, but I know enough so that when I go to Abu Dhabi or Dubai or or Korea, I know a lot more than they do about what's going on in Washington.
鲁宾斯坦在华盛顿创立了凯雷集团,这在当时(大多数私募股权公司都在纽约)是反潮流的举动。他解释说,由于没有投资银行背景,他无法在纽约立足,于是他利用了“被赶出城时,要走在前面假装在领队游行”的智慧。他专注于了解受联邦政府影响最大的行业,如航空航天和国防领域,这反而为他带来了竞争优势。如今,当他环游世界时,人们更关心华盛顿的政治动态,而不是他的交易细节,这使得他保持对政府事务的关注变得很有价值。
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>> How many days a year do you travel seeing these investors? In my peak when I was running the firm, I was the principal fundraiser and um I was probably flying about 800 hours a year, which is a lot. I'm probably now down to about 400 hours a year. >> But when my peak I was going to the Middle East five times a year, uh Europe about six times a year, Asia about four times a year, um and then Africa one or two times a year, and South South America maybe twice a year. There was a lot of travel. >> Got a lot of frequent flyer miles. Uh well eventually I got out of the frequent flyer world but got uh but in the end um I uh I learned to fly and you know I I mean I fly on on my plane and uh and I I mean I'm not the pilot but I I eventually when I first started I said wow I'm great I'm going to be in a flight business class then I said I can fly first class and then I said hey I'm going to come back from Europe on the on the uh Concord. And then I started chartering planes for a little bit. And then I started chartering planes for a little bit longer. And then eventually I bought a small plane, then a bigger plane, a bigger one, a bigger one, and I got used to it. So I I do fly on a private plane. And it's my most favorite possession. I own the Magna Carta, but that's nothing compared to my plane. I tell my family, bury me in my plane. I'm never so happy as when I'm in my plane. >> Well, we're going to come back to happiness. Now, you have um interviewed many of the best investors in the world. And just coming back to that, what you say here is that many of them come from middle-class background just like you did. Why? Why is that?
在谈到差旅时,鲁宾斯坦回忆起巅峰时期每年飞行约800小时,现在降至400小时。他曾乘坐协和式飞机往返欧洲,并最终拥有了自己的私人飞机,他开玩笑说,尽管他拥有**《大宪章》**(Magna Carta: 1215年英国签署的限制王权的法律文件),但私人飞机是他最珍爱的财产。
伟大投资者的共同特质
鲁宾斯坦认为,许多顶尖投资者与他一样,出身于中产阶级家庭,原因在于富裕家庭的孩子可能缺乏必要的“饥饿感”和动力去承受成为伟大投资者所必须经历的“折磨”。投资是一个痛苦的行业,因为投资者会经常犯错。
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>> Well, I think people that um grow up in very wealthy families may not have quite the hunger and the drive to put yourself through the torture you have to do to learn how to be a really great investor and investing is a very torturous business because you're going to be wrong a lot of times. And so I think a lot of people who are really great investors came from middle class backgrounds. They tend to have these things in common. They're pretty good in math generally, not maybe a math superstar, but pretty good in math and arithmetic. They have a certain degree of humility because when you're trading or you're investing, you're going to lose money a fair bit. You have to get used to that. They also have the ability to uh make a decision to get out of something relatively shortly after they find out it's not going right. Other words, some people have egos that are so big, they say, "This position is right, the market's wrong." If you have that position all the time, you're probably going to be uh wrong a lot because the market's going to go against you. So, really good investors say, "Look, I made a mistake. I'm getting out of this position. Also, you have to know how to get along with people. And I think a lot of investors who are really good get along with other people. You have to motivate people to want to work for you. You have to motivate people to want to tell you information. And so, I think getting along with people is is a pretty good >> You think rich people Do you think rich people are less good at getting along with people? >> Well, the richer you get, I think the bigger your ego usually gets obviously not always the case or some humble people. Warren Buffett is pretty humble but also very wealthy. But it's a general rule of thumb. If you want to have find people that are low ego, don't look for the richest people in the United States or the richest people in the world. Because when you get a lot of money, and I mean money, but being worth a hundred billion dollars or more, you're generally you can say, "Look, I'm pretty smart and I'm smarter than the average person, and your ego tends to get bigger.
这些优秀投资者通常具备以下共同点:
- 数学能力:通常在数学和算术方面表现不错,但不一定是数学超人。
- 谦逊:他们能接受自己会经常亏钱的事实,并能及时止损。他们不会因为自负(“我的观点是对的,市场错了”)而坚持错误头寸。
- 人际交往能力:他们善于与人相处,能够激励他人为自己工作,并愿意提供信息。
鲁宾斯坦认为,财富的增加往往伴随着自我的膨胀,因此最富有的人不一定是自卑感最低的人,尽管像沃伦·巴菲特(Warren Buffett)这样的例外存在。
财富的继承与代际影响
鲁宾斯坦有三个都在私募股权领域工作的孩子。他承认,富裕家庭的孩子在成就方面存在劣势:如果他们成功了,人们会归因于他们的家庭背景;如果他们失败了,人们会觉得这是意料之中。因此,他们通常不如出身贫寒家庭的人有强烈的内在动力。他指出,美国最富有的人通常不是白手起家创造了伟大企业的人,后者往往来自中产或更低的阶层。
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>> So, how do you cope with that? Because you got kids who are investors and they are not from the middle class anymore. >> Well, I have three children, all of whom are in private equity. They all have their own funds and um they're all you know they've seen what I've done and you know it's going to be difficult for somebody to do replicate exactly what I did but they will maybe do something better or do something different. There's no doubt that the children of very wealthy people have a disadvantage in a sense that if they accomplish something great people say it's because you're a father or your mother and if you fail people will say well what do you expect because in the end they're probably not going to be as highly motivated as somebody who grew up in a poor family. uh the wealthiest people in the United States don't usually build great businesses. They tend to come from middle class backgrounds or maybe lowerass backgrounds. So you you can't say this publicly, but if you grow up in a wealthy setting, it's a big disadvantage to try to really accomplish something on your own because even if you do something on your own that's impressive, people won't give you credit for it.
正因如此,鲁宾斯坦决定将自己几乎所有的财富捐赠出去。他告诉孩子们,他将“白手起家,白手起家结束”,希望他们能建立自己的事业,而不是依赖继承的财富,以免被外界认为他们没有真正赚取财富。
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>> Which is we come back to that which is probably why you decided to give away a lot of your money. >> I decided to give away essentially all my money. Bill Gates called me when he was studying up the giving pledge and you're a signer as well. Um, and there were 41 of us in the beginning. And I said, 'Look, I started with nothing and I'm going to end with nothing. But I wanted my children to read all my speeches about giving away all my money so they wouldn't think they that they that when I die, I'm they're going to get a lot of money. I wanted them all have their own careers and get their business off the ground and then um not feel that if they got a lot of money from me that that was going to be uh something that people would say to them, you don't really earn the money. You didn't really earn it yourself. So, I'm trying to get my children to be on their own and I am giving away basically the bulk of my money. I've given away a large part of it already.
学术成绩、运气与领导力分类
关于学术成绩的重要性,鲁宾斯坦认为,好成绩可以表明一个人很聪明,而聪明总比不聪明好。但他强调,最伟大的投资者并非都是学术超人。例如,沃伦·巴菲特曾被哈佛商学院拒绝。许多成功的科技人士,如比尔·盖茨(Bill Gates)和马克·扎克伯格(Mark Zuckerberg),都从大学辍学了。然而,他承认,运气比不努力更重要。
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>> Continuing on on what makes a good investor, um, how important are good academic results? >> A good academic results can indicate you're pretty smart. And being smart is probably better than not being smart. But the best investors are not the superstar inves uh uh students of all time. Uh, Warren Buffett got rejected at Harvard Business School. He tried to get in Harvard Business School. He got rejected. So he must have been an okay student but not be not a superstar. Um a lot of people have dropped out of college. They were smart but they didn't have great academic records. Bill Gates was smart but he dropped out of Harvard. Mark Zuckerberg smart. Dropped out of Harvard. Um a lot of people are very smart but sometimes they either too smart to want to go through the college uh rigomearroll and get all the grades and all that. There's no doubt that being smart is better than not being smart but being lucky is better than not being lucky. And a lot of people have luck for sure. What is a yenta? Ayenta is a Yiddish word that means want to know everything, a busy body. And so >> that's what your mother called you when you were >> My mother called me a yente because when people would come over for for dinner, I would always ask them lots of questions and I always say, "Tell me this. I'm asking questions all the time. I want to know everything." My mother said, "Don't be such a yenta." Which means you don't you should know everybody's business. But you now as an interviewer, I am always asking questions. And maybe I got it from when I was a little boy. I was always asking people questions. I wanted to learn learn stuff. Are you still a >> I'm always interested in interviewing people and learning more and I I try to read as many books as I can and try to interview as many people as I can and so I guess so.
鲁宾斯坦提到,他母亲曾叫他“Yenta”(一个意第绪语词汇,意为“爱管闲事的人”),因为他从小就喜欢问问题,这恰好与他现在作为访谈主持人的工作相吻合。
关于领导力,他将领导者分为几类:
- 远见者 (Visionaries):拥有别人未曾想到的想法,如比尔·盖茨预见到个人电脑的普及,或埃隆·马斯克(Elon Musk)对太空旅行和电动汽车的远见。
- 建设者 (Builders):接管现有组织并将其发展壮大的人,如杰米·戴蒙(Jaime Diamond)将摩根大通(JP Morgan)打造成世界级银行。
- 变革者 (Transformers):彻底改变组织面貌的人,如史蒂夫·乔布斯(Steve Jobs)将濒临破产的苹果公司转变为价值数万亿美元的公司。
- 指挥官 (Commanders):拥有卓越领导技能,能让人们追随的人,如军事领袖诺曼·施瓦茨科夫(Norman Schwarzoff)或科林·鲍威尔(Colin Powell)。
- 决策者 (Decision Makers):需要不断做出艰难决策的人,如CEO或总统。
- 大师 (Masters):对某一学科有深刻理解,令人尊敬的人,如谷歌的两位创始人。
鲁宾斯坦认为自己更像一个“建设者”,因为他创立凯雷集团的愿景是建立一个拥有收购、成长资本、房地产和债务等多个业务板块的全球化私募股权公司,这在当时是前所未有的。
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>> Why does a good investor have to go through have to go against conventional wisdom? >> Well, conventional wisdom would would if you did what conventional wisdom would be you're doing what everybody else is doing. So you do everything everybody else is doing. How are you going to be ahead of the pack? So you have to do something that conventional wisdom says is not the right thing to do. And so the best investments generally are are are against conventional wisdom. And of course the conventional wisdom is when the markets go goes up, what do people do? They jump in. When the market's going down, what do they do? They jump out. >> Why is it so difficult? >> Why is it so difficult to go against conventional wisdom? Because generally people want to be liked by other people, respected by other people. And if you tell people you're doing something nobody else thinks is a good idea, they're going to tell you you're stupid. And you nobody likes to be told you're stupid. >> So when you look at yourself, what are your strengths as an investor? >> Well, I wasn't the investor qua investor that other people in our firm were. I sat on all the investment committees, but but I wasn't driving the investment process. So, I wouldn't say I'm a great investor. I was probably better at building a business than being an investor. But I would say my strengths were that getting along with people um and probably picking talent was probably a reasonably good thing and and and figuring out how to uh persuade people to do what I wanted to do. Now, all of life is about persuasion. you know, persuading your your parents to do what you want them to do, your children what you want to do, your business partners, everybody has to learn how to persuade other people. And you persuade people by talking well, by writing well, or by leading by example. And so I tried to lead by example by working hard and therefore other people would follow me. And I learned how to try to talk reasonably well so that people would want to follow what I said. If I talked in a very poor way or I couldn't really articulate myself, people probably wouldn't listen and they might tune out.
说服力的艺术与倾听的价值
鲁宾斯坦认为,要取得成功,就必须敢于反传统智慧(conventional wisdom)。因为遵循传统智慧意味着做和所有人一样的事情,就无法领先。人们难以反传统,是因为他们渴望被喜欢和尊重,而挑战共识往往会被视为愚蠢。
他认为自己作为投资者的优势不在于投资决策本身,而在于建立企业、挑选人才以及说服他人的能力。说服力是生活的核心,可以通过三种方式实现:良好地交谈、良好地写作,以及以身作则。他选择以努力工作来引领团队。
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>> So let's continue [clears throat] on that. Let's let's talk about Rubenstein, the the leader, right? So, you on your show talk to leaders across the world, but um mainly in the US. Why don't you like leaders in other countries? >> Um I love leaders in other countries, but here is the challenge. I have a day job and I'm still co-chairman of Carlile and I have I chair a lot of nonprofit organization like Universe Chicago, the Council for Foreign Relations. So, I don't have the luxury of traveling around the world to do as many international interviews as I would like. And I found that it's tough to get people overseas to want to do as many interviews as I might want to do. So I'm always happy to do interviews for people overseas, but I haven't really had the time to really focus on doing it. So if I had no other job, I would say I'm going to take my shows. I'm going to go to Europe for a week, go to Asia for a week, Africa a week, but I don't have the time right now to do that. >> Now you you you categorize leaders into various uh you know or categories and you have one with which you call visionaries, right? Right. >> So what have you learned from the vision the visionaries? >> Well, visionary leaders are people that have an idea of something that nobody else has really thought of. And like take Bill Gates. When Bill Gates was thinking of the computer revolution occurring, um, you know, that was pretty visionary. Many people didn't think there would be personal computers everywhere or there'd be software need for software. And so many people or take Elon Musk. Elon Musk, you know, thought about the importance of space travel before many other people did. built this incredible space company Spa uh SpaceX and then he also thought about how you could actually make electric cars actually viable and so he was pretty much of a visionary I would say. >> Talking of two visionaries because I think you did one interview together with well both Bill Gates and Jeff Bezos at the in the same interview. >> Yes. Um, one time at uh, it was the Bill Gates had his annual Microsoft conference and right before the conference actually started, um, Bill Gates uh, and Jeff Bezos allowed me to interview both of them, but they wouldn't let me keep a transcript of it, so there's no transcript of it. And they had never been on an interview jointly together at the time. >> It's quite it's quite a lineup. >> It was pretty impressive, I would say. And look, think about it. Uh, Jeff Bezos drove out to Seattle because he admired Bill Gates and what he'd done out there. He drove out there in his car with us, his then wife and they started his company from scratch. From scratch and uh we were involved in the beginning in helping him a little bit at Carlile and then we didn't really take the stock that we could have had. Uh we would have owned a lot of stock at the time but we didn't. >> No, I mean you win some, you lose some, right? >> Yes. But I always think about like for example when Mark Zuckerberg was at Harvard, my now son-in-law was his uh classmate and he told me about this company and he said, "Look, Mark is looking for $30,000 to get this thing off the ground and so forth." And I said, "Look, it's a dating company. It's not going to go anywhere." I'd seen dating companies before. Well, the guy that actually put in the $30,000 was one of his college classmates who's now has that stock and never sold it. It's worth $50 billion. 50 billion. Eduardo Savverin. Um $50 billion. So, I wish I had made that investment. I wish uh I had we had stock in Amazon at the beginning pretty much and we sold it right away. We didn't think it was going to get anywhere. So, I've made a lot of mistakes. I I wish I wish I had held on to some of these things.
鲁宾斯坦解释说,他主要在美国进行访谈,是因为他仍需兼顾凯雷集团的联席主席工作以及主持芝加哥大学(University of Chicago)和美国外交关系协会(Council for Foreign Relations)等非营利组织的职务,没有时间进行全球范围的深度访谈。
在谈到远见者时,他提到比尔·盖茨预见个人电脑革命,以及埃隆·马斯克在太空旅行和电动汽车方面的远见。他还回忆起曾与比尔·盖茨和杰夫·贝索斯(Jeff Bezos)进行联合访谈的经历。鲁宾斯坦坦诚,他错失了许多投资良机,比如没有在亚马逊(Amazon)早期持有股份,或者没有投资马克·扎克伯格的早期项目(最终投资人爱德华多·萨维林(Eduardo Savverin)因此获得了500亿美元的财富)。
访谈的准备与倾听的艺术
关于如何准备访谈,鲁宾斯坦遵循“五P原则”——“事先充分的准备防止表现不佳”(Prior preparation prevents poor performance),这是他从前国务卿吉姆·贝克(Jim Baker)的父亲那里学到的。他会阅读嘉宾的书籍,并提前准备问题,并尽量记住这些问题,而不是依赖笔记。
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>> Well, you also backed a lot of winners. Now, another category you talk about builders, Ken Griffy and Jamie Diamond and so on. Just what are they? What are these people? >> Well, builders are people that take an organization that might already be there. Let's say um JP Morgan. Uh JP Morgan has been around for a long time. It's a very famous bank. But when Jaime Diamond went there after his bank that he was then running, Bank One, was bought by JP Morgan, he built it into the most powerful bank in the world. Now, therefore, he didn't start JP Morgan and he didn't start Bank One, but he built an organization that was quite impressive. >> Transformers, what are they? >> Transformers are people that take an organization and change it dramatically from the organization that they they might have found. Um a a good person in that category might be uh Steve Jobs. Steve Jobs was uh started Apple but he was thrown out of Apple. He was out of Apple for 12 years running Next and then Next was sold to Apple. He went back to Apple and he transformed it from a company that was almost going bankrupt into a company that became, you know, worth about $4 trillion. commanders. >> Well, commanders are people who are, you know, uh take great leadership uh skills and and really learn how to uh get people to follow follow them in some ways. And I'll give you an example. Um a military leader can be a great commander. Norman Schwarzoff or Coen Pow as an example. Colon Pal was see the chairman of Joint Chiefs and he really was a great leader, a commander of of people and knew how to get the most out of people in a military context. >> And then uh we got two more categories there. decision makers, >> people who have to make really tough decisions all the time and then they do reasonably well. Very often you got a CEO who's making tough decisions about how to build or grow a company or uh a president of the United States or other leaders of a of a country who have to make decisions all the time. When you're let's say the CEO of a company, you get decisions coming to you all the time. A president of United States going to make decisions. Really good ones are making good decisions. >> And then the last one is masters. Well, masters are people who, you know, people you greatly respect. They have a command of the subject matter that is so significant that people really want to listen to them and really want to follow them in many ways. Um, you could say what what uh take the founders of Google for example, the two founders of Google, they had a concept and they grew the company in a way that was quite quite impressive. Helped by Eric Schmidt as well who was the CEO for a long time. Um so masters are people that master a subject very well. They know it inside out. In the case of Google, it was the the system of uh for re for for search engines. But you know there are many people who master a subject and know it inside out upside down but don't actually build great companies. Some do. >> Which category would you put yourself in? >> Well, I wouldn't say I'm all that skilled in any one thing. I probably maybe more of a builder because I well I started Carl I I really built it in many ways because it was my vision. My vision was to have two things that had never been done before in private equity. Private equity was always a mom and pop business. They're very small firms. When KKR did the RJR deal 1989, they had about seven or eight, nine people. That's very small. Um, that's because they had one fund, a private equity funded buyouts. I decided I would have a business that did buyouts, but then I have a growth capital business, a real estate business, and a debt business so forth. So, I have multiple uh products and then I would globalize it. So at that time when I was starting Carlile, nobody had a buyout business in Europe that was an American company or nobody in America had a business that was an Asian buyout business. But I decided I would have different funds all over the world. So I would both um have many different disciplines and then globalize it and that was the vision I had and I did it but I could have done it better than others. I could have done it better than I did. Some have done it better than I did. M in your book you talk about you know why why why do anybody want to be a leader and it's very common it's very common driver you think >> yeah most people in the world are leaders in one way you're a leader of a family let's say you're your parent you're you're a leader of the family but most people don't say I want to be a leader of a country I want to be a leader of a large company so forth so some people have a drive to do that maybe to prove that they're they're they're worth something that they've really achieved something in their life so uh everybody doesn't say they want to do that. Many people are very content to be h just going along not being a leader. In fact, the happiest people in the world are not leaders. Now, happiness is the most elusive thing in life. Probably very few people are truly truly happy. But very often the happiest people are people who have don't have a lot of money and aren't leaders. They're just people that living their life. They might have a nice f they might have a nice family, but they're not trying to change the world. People that try to change the world have such u drive sometimes and they're never going to get to where they really want to be that they're going to feel that they're inadequate in some ways. and therefore not as happy as they might want to be.
鲁宾斯坦不使用笔记,因为他认为笔记会分散眼神接触,使访谈更像审问而非对话。他强调,访谈的关键在于倾听。他引用奥普拉·温弗瑞(Oprah Winfrey)的话说,她不是一个好的访谈者,而是一个好的倾听者。好的倾听意味着要能根据对方的回答即时调整思路,进行“枢转”(pivot,指话题的灵活转向)。
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>> Have you never met a happy leader? >> Um when they retire sometimes they get to be happy but happiness is very elusive. Thomas Jefferson talked about it in the Declaration of Independence. He wrote the sentence that became the most famous sense in the history of the English language. We hold these truths to be self-evident that all men are created equal that they're endowed by their creator with certain unalienable rights and among these are life, liberty, and the pursuit of happiness. But he never actually defined happiness and nobody really knows exactly what creates happiness. But clearly some people have a happiness and when you talk to them you can see they're happy with their life and some people are just bitter and they're not happy with their life and maybe for personal reasons or professional reasons. Very few people actually achieve their goals in life and if you're very ambitious it's very difficult to get to your goals. >> Is it a goal to be happy? >> I think what is life all about? I think life is probably about creating happiness. Um probably more so than anything else you can say what do people really want? What they want is generally to have um a family, not always family, have a good relationship with a partner and have children that are grow up happy and healthy and that leave you leave a legacy behind for your children um to kind of follow and but happiness is a very elusive and you know psychiatrists make a fortune because there not that many people who are happy and and and pharmaceutical companies make a fortune because so many people are on all kinds of medications. So happiness is elusive but I think it is probably the ultimate goal. Are you happy? >> I'm always trying to do more and I always say I wish I could have done this. I wish I was a better athlete. I was a better uh business builder. I was a better writer, a better interviewer. I always um I'm pretty critical of myself. So I I wouldn't say I'm happy, but I'm happier than I thought I would be 30 or 40 years ago when I didn't think my career would really go where it went.
倾听的关键在于不要过度关注下一个问题,而是真正听懂当前对方所说的内容,并引导他们谈论自己最喜欢的话题——他们自己。人们最喜欢谈论自己的成长经历(无论好坏)、与父母的关系以及他们犯下的错误和克服困难的过程。
历史观与个人贡献
鲁宾斯坦对历史的兴趣源于他更擅长历史阅读和写作,而非科学。他认为历史能教会人们过去的错误,从而指导未来。他特别强调美国总统和组织领导者必须具备历史感,以避免重蹈覆辙。然而,他悲观地表示,当今世界似乎并未从历史中吸取教训,战争仍在发生。他还提到,像普京总统(President Putin)对乌克兰历史的解读就与许多学者的观点不符。
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>> Why are Jewish people outperforming in nearly everything? >> That's a more complicated subject. Um, when you think about it, they're roughly 8 billion people on the face of the earth and they're roughly 13 14 billion Jews. Relatively small population and they've survived for 2,000 years more or less because of a lot of different factors, but Jews seem to be with some exceptions and you can't always say that that what I'm about to say is always true, but they tend to focus on um education. They tend to focus on u uh philanthropy. they tend to focus on strong family units and those things over thousands of years when you have the DNA all staying within a certain gene pool it tends to produce those kind of results. Now obviously when you say that Jews are happy and they make a fair amount of money and they're in in philanthropy you do produce some anti-semitism too and today anti-semitism is clearly on the rise. >> One of the things you need to do as a co is to convince people. What is the what are the important things when it comes to the art of convincing people? There are three ways you can convince people to do something in my judgment. One is you learn how to talk. You say to people, I'm I want you to do this and here are the reasons. And if you can talk persuasively, that can be helpful. Now, you don't have to be Martin Luther King at the get at the Lincoln Memorial giving a great speech, but you can be persuasive without giving that kind of speech. Another thing is to write well. You don't have to be uh Abraham Lincoln writing the Gettysburg address, but you can write well. So people in in the today we people are getting memos or emails all the time. If somebody writes something that's persuasive, that can be helpful. Um, if you talk well, that can be helpful. But the most effective way to persuade people to do something is to do it yourself and be a role model. If you say to people, I want you to work hard, but you're working three hours a day, that's not probably going to be the right way to do it. If you work 10 hours a day, 12 hours a day, people are going to see you who work for you, and they'll say, well, that's the way to get ahead. He's the role model. I'm going to follow him or her.
鲁宾斯坦将自己保存历史的努力——例如购买《大宪章》并将其永久借给美国国家档案馆(National Archives),以及出资修复华盛顿纪念碑(Washington Monument)——归因于人类大脑的特性。他认为,人类大脑在识别面孔和处理亲身经历方面远胜于处理屏幕信息。因此,保存实物历史遗迹能更有效地教育后人。
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>> You kept in touch with um all the American presidents since you were 27 years old. So for 50 years, what's the key to keeping in touch with the presidents? >> Well, probably giving to their libraries probably helps. But uh um for all presidents in our country these days, they they have libraries and they all build libraries and they're always looking for money for it. But to be very serious, I I have um kept in touch with them because I've interviewed them at events and so forth and I try to be supportive of some of their causes and generally a lot of them have admired my philanthropy. A lot of it my philanthropy is preserving American history and a lot of them help to make American history. So it's a number of different ways but um I I know some presidents better than others and you know I you know I I enjoy it I guess because I I always you know admired the presidency and and wanted to be around it. That's why I worked in the White House. So I've had a special interest in knowing presidents and maybe hanging around the White House or doing things that preserve American history and particularly White House history. >> What do presidents have in common? >> Presidents have in common ambition. Um, there are some presidents who became president without ambition to be so. Calvin Kulage a long time ago really didn't really want to be president. But generally, remember to be president of the United States, you have to put yourself through a hellacious process for roughly two years or so to kind of go from a primary, work your way up, win the primaries in the general election. It's a very complicated process and you have to say, why do they want to do that? Because they want to they're ambitious. This is their profession politics. The top of the profession is is the presidency. But think about it. Um, John Kenny was assassinated. Uh, Linda Johnson driven out of office. Richard Nixon driven out of office. Gerald Ford couldn't get re-elected. Jeremy Carter couldn't get reelected. Ronald Reagan almost was assassinated. Um, George Herbert Walker Bush couldn't get reelected. And so you say to yourself, why do these people want this thing? You might be getting assassinated or maybe assassinated or you have a scandal um or you almost you're impeached. I mean, Donald Trump was impeached twice. Bill Clinton was impeached once. So why do people want this job where it's so difficult? That's because at the top of the uh of the totem pole in the politics world is being present and so people want to be at the top.
他最近获得了总统自由勋章(Presidential Medal of Freedom,美国的最高平民荣誉),他对此感到荣幸,并希望他的父母能看到这一刻。
保持活力与享受生活
关于为什么像他和默多克(Murdoch)这样的老一辈商业领袖仍在工作,鲁宾斯坦认为主要有两个原因:一是人类寿命延长了,退休后还有很长的生命;二是婴儿潮一代(baby boomers)习惯了成为关注的中心,不愿轻易退场。他本人也表示,他正在“向终点线冲刺”,因为他热爱工作,享受生活,停止工作可能会让他身体机能下降。
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>> Now um you at the top of um of a popular TV show. So how did you decide to do that? >> Well, what happened is like most things in life by it's by serendipity. If I said I want to hire McKenzie and how can I get better known? They wouldn't have said well you're you have a you're a shy person and why don't you take interviewing up? They wouldn't have said that. So um I uh what happened was at Carlo I'm trying to get a lot of people to come to the events because we're trying to market funds and to get people there I would get former presidents of the United States or secretaries of state and I'd pay him a fee as part of the legitimate fee business and then they would be speaking but they were boring very often. So I I went to the speaking agent said look I think I have a good sense of humor maybe I could make them a little more human if I inter interview interview them. They said if the fees the same we don't care as long as the fees the same we don't care. So I started interviewing them. I made some, let's say, dry personalities funnier and more human. So then I became the head of the economic club in Washington and all I had to do was get business people to come in and speak and I found that they were terrible. Their CEOs were terrible. And then the questions from the members uh were terrible, too. So I said, I'll tell you what I'm going to do. I'm going to junk this format and I'm going to just do interviews and I could use my sense of humor. And that all of a sudden Bloomberg after a couple years saw it and said, let's put on TV. And then they said, okay, that's a good show and that's how it went on business. And then it led to other things. So, I I've learned how to do interviewing because I now do a lot of it. And I reason I enjoy it is one, you can get to see almost anybody in the world. If you say you've got a TV show or or or some kind of broadcast, people might be willing to go on it. >> Secondly, it it gives me a chance to read a lot because I want to read and to prepare for the interview. So, I do a lot of the reading and that helps my brain, I think. And also, it's a way to connect with people because, you know, you're going to get to meet people that I might otherwise get to meet. So, let's suppose I had no interviews. I probably wouldn't spend that much time with former presidents of the United States. They probably say, "Why do I need to talk to you?"
鲁宾斯坦提到,他购买巴尔的摩的棒球队,是因为他觉得自己对家乡巴尔的摩做得不够多,希望通过振兴这座城市最重要的体育队伍来回馈家乡。他认为体育是全球性的,能让人们产生归属感,从而提升自我价值感。
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>> Uh, how does it help your business? >> It helps in ways I did not anticipate. It's hard to believe. I built Carlile with the help of others and, you know, been went almost 40 years. When I go around the world, people don't come up to me and say, "David, you have a really good rate of return on that deal." Or, "David, that was a really clever deal you did." They say, "I saw you on TV. I love your interview. Uh, when can I go on one of your shows?" And so it's amazing how many people um watch these shows. Now Bloomberg is seen all over the world because Bloomberg is all over the world. And so it helps me gives my my visibility I guess in my age. I'm now um an age where many people my age are retired but I I enjoy what I'm doing and I keeps me young to kind of be able to keep doing this. But also you know when people come up to you young people all the time and say I watch your interview shows and I like it. It you know it's a good feeling. >> Tell me about this thing. How do you prepare for these interviews? Because I I totally agree with you. It's amazing to have to you you meet somebody and you don't want to look like a fool. You have to read up on what they do. You see what they've done before. You read the books and so on. Like I read all your books, [laughter] you know. >> Well, I apologize for for you to do that, but >> it was great. So, I learned a lot about it. >> What I do is I if somebody has a book, I always read the book. Um and rarely do I I I read a summary of the book and because I I sometimes might not have the time, but I always want to prepare. And then what I do is I prepare questions in advance and that helps me think it through. And then I kind of uh memorize the questions a bit because I they're my own words. If somebody prepared the questions for me, I probably couldn't remember them. And then I I often I do another technique I've been using lately is I will read the book, but sometimes the books are not as good as I want them to be. And sometimes the person is not somebody I didn't know or they might not have had a book. So I watch interviews that they've given on YouTube. And so I very often can now spend time watching some of the YouTube interviews that other people have given that I'm about to interview and it gives me a sense of their personality, the kind of things I like to talk about and not. So that's how I prepare. And I always, you know, think that I remember what Jim Baker told me. Jim Baker, a former secretary of state, uh, was in our firm for 15 years, one of the most successful secretary of state, White House chiefs of staff, secretary of treasury, very impressive guy. He told me as a as a young man, his father said to him, "Prior preparation prevents poor performance." the five Ps. Prior preparation prevents poor performance. And I always realize if you're prepared, you're probably going to do reasonably well. If you're not prepared and just wing it, you probably won't do as well. >> But you don't you don't use notes, so I'm really impressed because I have notes. >> Well, I'm but I don't have your memory anyway. >> You have a great memory. But let me put it this way. If I took those notes away from you today right now, you would do the same interview. You do as well. It's it's a little bit of a crutch. And the reason I don't use it is for this reason. Um I do have a good memory. There's no doubt I can probably memorize with some of the stuff, but if I prepare 30 questions and I only get 27 of them, nobody's going to know except me. So, nobody will really know I missed something. It's not like you're reading a Shakespeare and you forgot a couple lines and people know you forgot the lines. Secondly, um I feel that in the eye contact is very important. So, when you have the papers in front of you, very often you look down. As soon as you look down, you lose the eye contact and it makes it look less more of an interview than than a conversation. And that's why I do it this way. I do it. But I'm not perfect. And sometimes, you know, I'm always, you know, thinking, did I have the right question? Did I forget something? But every time I'm listening to a person, I'm always thinking of the next question as well. But it's important to listen. And when I interviewed Oprah Winfrey once, she said, I said, Oprah, you're a really good interviewer. She said, "No, no, I'm a good listener. I listen." And that's the key to interviewing. Listen to what the person says. Um, you know, for example, when the FBI agents come by to interview me on a background check for somebody, they have a checklist of 10 things. and I can say, "Well, actually, this person is an axe murderer. He's killed a couple people." They won't actually stop and they just go to the next question because they just want to get their things done. And uh I won't mention his name, but there's a very famous person in the United States who is considered a brilliant person, one of the most famous intellects and uh professional people and very famous guy. >> If you had if you had to say his name, >> I'm not going to tell you his name because I don't want to embarrass him. um he was a college champion debater and uh he but every time he got to the finals he lost to this one other person who was also champion debater and not not a f as famous a school. So finally after losing four or five times he went to this person and said tell me what am I doing wrong? How come I'm losing to all you all to you all the time? And he said you know what it's debate. You're supposed to listen to what the other person says and then respond but you're never listening. You're just making up statements that you already had cooked up in advance. Listen to what the other person says. you'll do better. And I think it's very important as an interviewer to to pivot. You listen to what the person says or they say something you didn't expect, then pivot and and and and follow up.
幸福的追求与人生的最终目标
关于幸福,鲁宾斯坦认为这是生活中最难以捉摸的东西。他引用托马斯·杰斐逊(Thomas Jefferson)在《独立宣言》中提到的“追求幸福的权利”,但指出杰斐逊从未定义过幸福。他认为,真正幸福的人往往不是那些追求改变世界或拥有巨额财富的人,而是那些过着平静生活的人。然而,雄心勃勃的人很难完全实现目标,因此可能永远感到自己有所欠缺。
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>> What's the key to good listening? >> Well, the good key to good listening is uh you know actually not focusing so much on the next question, but listen to what the person is saying in that question. And then try to um you know uh get people to talk about uh their favorite subject, which is themselves. Everybody's favorite subject is themselves. And if you let people talk more about themselves, they generally respond positively. And what I have found over the years is that what people like to talk about is their upbringing. If they was a harsh upbringing or a good upbringing, they like to talk about it. Their their relationships with with their parents very often they like to talk about it. Sometimes they not. And then generally the mistakes they made. People like to talk about the mistakes they made and the difficulties they had in overcoming those mistakes. And that's what I I I find people most like to talk about. And a lot of good people have self-deprecating humor. Um, some don't. Um, you know, um, some >> your humor is more English than American, right? >> I have what people call a dry sense of humor. >> Yeah. And and also it strikes me because you're a pinstripe, so it's a bit English the whole thing, [laughter] right? >> Um, my I have a dry sense of humor and some it goes >> Where does that come from? >> You know, it may be I I it may be a self-deprecating style. I'm not quite sure, but I'll give you an example. I interviewed Bill Gates one time and I I've known Bill for a while, but I wouldn't say I'm not close to him. I interviewed one time for my Bloomberg show. I think it was maybe the one of the first ones I was doing. And I went to his personal office and I said to Bill, tell me this, if you had um um you know had a college degree, you think you could have been more successful in life? Well, it went right over his head. He didn't he gave a serious answer. uh when I gave that question to him another time I interviewed him in front of an audience the audience laughed and then he got the picture that it was a humor humorous thing. So sometimes people don't have senses of humor and if you ask him a dry sense of humor kind of question they won't get it. Um but you know Jeff Bezos I interviewed him in front of a large audience and I ask him sort of humorous questions he got the point. But um I like interviewing people in front of an audience and the reason I like to do it is because the audience reaction is something I can play off of. If people laugh, that's good. And it also loosens up the person you're interviewing, >> I found. So I I I and also I like to make people happy. And when I'm interviewing people, I can make people uh enjoy it because I tend to use a fair amount of humor. And by the humor, people kind of they might not remember the uh the uh the substance of things, but they always come up to me and say, "That was a funny thing," or "That was a funny line." And I I you know, I just have a good sense of of how to do that, I guess. >> Yeah. No, I listen to a lot of your interviews. um you know at the Washington economic club or economic level Washington you do really well there. I hate to um bore you for that. I tone down the humor a little bit there. >> Do Americans have a sense of humor you think? >> Uh we need American we need a sense of humor given where we're some of the things going on but yes um you know I'd say I would say I don't know Norway as well obviously as you do but I I don't know whether there's a sense of humor in Norway that's more typical than than it might be in the United States. United States you know sense of humor is not atypical probably. >> Yeah. Well, I I guess England is the best place, right? >> Probably probably so. Um, yeah, maybe so. But Norway has a lot of pluses. I've spent a lot of time there, I should say, over the years with talking to various pension funds and so forth, and I've enjoyed it. It's a country, you know, small country. And when the Nobel Prize was set up, I was doing some research on it recently and it turned out that uh that u Alfred Nobel u I didn't for reasons he didn't describe um he gave the peace prize to a committee of five people of the Norwegian port parliament and it said that he thought that Norway was more peaceful than Sweden.
鲁宾斯坦认为,人生的意义在于创造幸福。他希望人们能弄清楚自己喜欢什么并去追求,鼓励人们去“实验”,尝试不同的工作和领域,最终发展出能享受一生的技能组合。他强调,为社会做出贡献,让父母和孩子为自己感到骄傲,会让人感觉更好。
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>> Talking talking of which why do you want to interview the pope? the Pope um well the the Pope doesn't do a lot of interviews maybe virtually none and to somebody whose last name is Rubenstein probably not going to give an interview but uh the current pope is an American um he actually I'm the chair of the board of universe Chicago and apparently he took a a summer extension course or something or another one time at Chicago but I don't know if that's going to uh enable me to get in do an interview of him >> have you tried >> not yet um but I'll tell you the first time I met a pope I was at the White House in 1978 Pope John Paul II back and came and he was a revolutionary figure. Remember he came from Poland, first non-atholic, a first non-Italian pope in a long time. And I remember when I went to go in the receiving line, he shake his hand or something like that. I saw his hand. He put it out and he had a Casio watch on like every second. He didn't know what's going on. I say, "Hey, I assume you'd have a Roman numeral uh kind of watch and you don't really care what the time is because you're not in a big hurry, but he had a thing telling him where thing it was every tenth of a second." I was thinking I should have asked him, but I didn't want to, you know, embarrass him. [laughter] Um let's talk [clears throat] a bit about values. Why is humility an important virtue? >> Well, I value humility because I think that arrogance, the opposite of humility, is something that uh is not a endearing trait. And um to me, the leaders that I most admire are people that are humble. Um Abraham Lincoln won the Civil War. Can you imagine Abraham Lincoln walking around the White House say, "Hey, I just won the Civil War." "Yeah, I'm pretty impressive, aren't I?" Or can you see him signing the executive to the executive order that outlawed uh slavery, the emancipation proclamation, and holding it up and going like this so everybody could see Abraham Lincoln. You can't picture that. He was a humble man. And I think humility is is a real virtue. Now, there is false humility. Of course, people pretend they're humble, but then they tell you how great they are. But I think humility is something that is is a good virtue to have. And you know, I try to be as humble as I can. I'm not trying to brag about myself unduly, but obviously I'm not perfect in this regard. I I put my name on buildings. If I if I put up money for a university building, I put my name on it. And the reason I do that is I try to show people and particularly in Washington DC where my name's on something that somebody can come from a poor background can rise up and they can do something useful for the country or or university by giving money that helps other people presumably. And so that's why I I often put my name on buildings if I give them money to help a building get off the ground. You talk a lot about history and you have a lot of historical references. Why are you so interested in history? >> I guess as a student I wasn't as great in the sciences as I was in history. So I did well in history in in high school and college and it's something I can understand. History is um you know it's about reading and writing and I'm those are skills I have. I'm not probably as good in the math as as I am in in history reading and writing. But also um my view is that that history is something that teaches you about the mistakes of the past. And the theory behind studying history is that if you learn about the past, you learn about the good things that you should do in the future and the bad things you should avoid. And um so I I think it's very important for people to have a sense of history. And I think presidents of the United States particularly should have a sense of history too or leaders of organizations because you you know people have made a mistakes over the years and if you're going to make the same mistakes you can avoid them if you learn about history a bit more.
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>> When you look at the world today, do you feel that we are learning from history? >> No. Um I think that today we have a lot of wars going on and people haven't learned from the history that wars usually result in a lot of people dying not necessarily making humans better off. Um I think people tend to ignore history or they rewrite history. Um some people are like President Putin likes to talk about the history of Ukraine and Russia. It's a history that many people or scholars think is not quite accurate. But he and I hope this doesn't result in my anybody coming after me from from Russia. But but I don't know that his history of Russia and Ukraine is quite as accurate as many other scholars would think it is. But that's his view of history. And he cites history as the reason for to doing what he's now doing in Ukraine or trying to do in Ukraine. >> You spend a lot of money uh preserving US history, right? You bought Magna Carta. >> Yes. >> Um restored Lincoln Memorial and so on. Why? What kind of ideals are you trying to >> let me try to All right, let me try to describe. Yeah, I didn't I didn't hire McKenzie or BCG as I said earlier about something else to give me an idea of how people can remember me. I I stumbled into it. What happened was I went to an auction one time in New York. It wasn't an auction. I thought it was a viewing and it turned out it was going to be an auction the next day of the Magna Carta. And they told me, very clever curator said, "The Magna Carta is likely to be sold tomorrow. It's owned. It's the only copy in private hands. There are 17 of them. This is the only one in private hands owned by Ross Barau and it'll probably be sold tomorrow and as somebody the likely buyers are from Russia and a couple other countries didn't seem like very favorable to the United States and I said okay I know it was the inspiration for Declaration Independence we should keep the one copy that's in private hands in the United States. So I went back and bought it the next day and and gave it a permanent loan to the National Archives. >> $20 million. >> I paid $21 million for it. But you know at the time I just thought it was a good thing to do as a gift to the country. Um later when the Washington Monument had its earthquake damage, um I called the head of the park service and I said, "How long is it going to take to fix it?" He said, "It's going to take a couple years. Congress is going to have hearings and all this. I I don't have the money from that right now to do it. It'll take me a while to get it." I said, "Forget that. I'll put up the money." And I didn't think it was that big a deal. It wasn't that much money. But uh it got a lot of attention because people can't imagine or couldn't imagine a private citizen putting up the money for the Washington Monument. So the reason I like to do this is this. Let me let me try to explain. um in um the human brain is an incredible device. You know, when when humans showed up on the face of the earth, let's say as as homo sapiens 400,000 years ago, uh it wasn't evident to the gorillas or the tigers or the lions or elephants that we were going to dominate the world because we weren't as fast, we weren't as big, we weren't as hairy, we weren't as strong. But we dominated the world and why we now can kill any animal and we dominate the world. Why? Because we have this human brain. And the human brain is an incredible device. you know, it can create a Picasso painting, uh, an Einstein theory of relativity, uh, all kinds of things that are incredible that the brain can do that no other animal on space on face earth can do. But it has a couple disadvantages. And one of the disadvantages is it because in the early days of of human history, um, people weren't sure that somebody coming along might be interested in killing them. And so you had to recognize friends and foe relatively quickly to see whether somebody's a friend or foe. And so you have facial recognition and you could recognize somebody's face and that's why uh and and that was for for hundreds of thousand years. Names are a couple thousand years old. So that sometimes as you get older, you're not old enough yet to know this problem. You might forget people's names, but you'll recognize their face. So the human brain um in that way is not perfect because uh when we we've kind of got the history of people look different than us, we get mad at them or potentially that's why there's a lot of racism and other things. If people worship differently or look differently, we have a natural ingrained instinct to be against them for whatever reason. Obviously, not perfect situation. Another thing that the human brain doesn't do as well yet, and maybe it will later, is if I show you a computer slide of the Magna Carta, you push a button, you'll go to the next thing. If I say you're going to come see the Magna Carta, well, you might get excited about it. You're going to see the original. So, you might read about it before you go there. When you get there, a curator is going to explain it to you. And when you go home, you're more likely to take some literature. And so more likely you're going to have a more of an experience of seeing the original Magna Carter or seeing the original of George Washington's home, Mount Vernon. And so by preserving them, we we have as long as human brain is still better uh developed uh in in and seeing things in person than is seeing on a computer slide, it's more likely to educate people. So in other words, maybe in a thousand years from today, seeing a computer slide of the Magna Carta will have the same impact exactly the same as seeing the original. But today it doesn't. And so since it doesn't, I want to get more people to go to see these historic things so they can learn about it. and therefore hopefully learn more about history. That's why I try to preserve things >> partly because of this but also because of a lot of other things. You recently got the Presidential Medal of Freedom which is which is the highest >> Highest civilian. >> What what did it mean to you personally? >> Well, I regret that my parents weren't allowed to see it because my mother would have said he deserved it. But um I would say um you know look uh everybody likes to be honored by the president of the United States I suppose. And so the highest civilian honor you can get. There's a military honor uh congressional medal of uh of honor. It's a different thing for people in combat. Um you know, I'm sure it's a highlight uh of my life to get it and be recognized, but you know, in the end um you know, I I my children came to the event and I I wasn't sure why they all flew in from the country around the country to be there, but I think it was because Magic Johnson was also getting one and I think they wanted to meet Magic Johnson or some of the other people getting the events getting the awards. So I'm not sure they came to see me. I think they did. Why are there more old tycoons now than in the past? Just old business people who are doing really well. I mean, they're just hanging in there for a long time, right? I mean, it's Murdoch. It's I mean, you name them, they are they're going strong. I mean, >> okay. There's a couple reason. >> I mean, you are 78. >> I'm 76. >> 76. >> I look like I'm 78, but I'm 76. [laughter] Um Warren Buffett's 95. Yeah. Um Um >> Why Why do Why do people keep going for >> um a couple reasons, I think. one, it used to be that humans didn't live as long. Um, in 1900, the average American lifespan was 49. 49. In 400,000 years ago, the average lifespan was 20. 400,000 years ago. Now, in 1900 in the United States, 49. Today, uh, when when the social security system was set up in 1934, the average lifespan was 65. So, you could retire at 65, but you're probably dead by 65, so you'd have to pay out a lot of benefits. Um now, uh for white people born in the United States 70 years ago, they might have a pretty good chance of living to mid70s, maybe early 80s. People born today in the United States from a good zip code, good ethnicity and so forth, probably going to make it to their late 80s, early 90s. So people are living longer. Now, another So one thing is, so people are living longer. So So it used to be you retired and you kind of died a few years later. Now people are going to live longer. Secondly, the baby boomers have been the center of attention ever since they were born. Um, you're you're young. You're not quite a baby boomer. You're younger. But baby boomers who were born in, let's say, in the late 1940s and the early mid-50s, they've been the center of attention their entire life. And they don't want to get off the center of the stage. They like being the center of attention because our entire lives we've been the center of attention because we were the biggest generation. Now all of a sudden people are saying get off the stage and now we don't want to get off the stage.
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>> Do you really do you really think that's the case? Well, I love what I'm doing and if I stop doing what I'm doing now, I worry that um a phenomenon might happen that is medical professional sales can sometimes happen. If you're going sty and you're working hard, you know, your body is, you know, is probably used to it. Sometimes you'll see that somebody retires and as soon as they retire, they go out and play golf, they dropped out of a heart attack. So, I'm afraid that all of a sudden it's like the body is in here in inside my body. People are saying, "I got to keep working, keep working, keep going." And then if I say, "Okay, guys, turn off. I'm just going to go chill out for another 5 years." I think they're going to say, "I'm going to go to sleep and maybe something bad will happen." >> I think you have heard you say that you are spurting towards the finish line. >> Yes, I am sprinting to the finish line because I don't want to just slow down and go to Florida and just play shuffleboard every day. I want to keep doing things. I enjoy what I'm doing. When you do when you enjoy what you're doing, it's not work. So, >> do you think the world is more interesting now than it was in the past? >> Oh, sure. >> In what ways? >> More interesting. Yeah. Oh, sure. Because now you can connect with anything in the world anytime because of smartphones and computers and and the internet. You can get so much information. You can know so much and you can do so many different things that you couldn't do before. So, sure, the world is is much more interesting than it used to be. And I don't want to and I love what I'm doing. I just wanted to I I was younger and I I wish I, you know, had the health that would get me to an older age. >> Why did you buy a baseball team recently? I was not a great baseball uh afficionado. I played baseball when I was a little boy, but then I realized I wasn't a great athlete at the age of eight or nine or 10. I realized I wasn't going to be that good at it. And then I started doing other things. I came from Baltimore. Baltimore is um a blue collar town in the United States. When I was growing up, it was the eighth or ninth biggest city in United States. Now it's not even the top 20. It's lost a lot of population, had a lot of crime, a lot of u uh a lot of uh problems in the city. And I thought by buying the m most important baseball team in the city and buying, you know, one of the most important sports teams in that whole region, I could help revitalize my hometown. I felt that I hadn't done enough for Baltimore. I basically left Baltimore when I graduated from high school. And so for more than 60 years, I've been giving away a lot of money in other parts of the country and doing things in other parts of the country. But I I just kind of ignored Baltimore. And I just felt Baltimore gave my parents a place to to to to grow up and and they they that's where I was born. My parents are were married there. My parents are buried there. I'll probably be buried in Baltimore. And I suspect that that I should have done more for Baltimore. So I thought by buying the B baseball team and hopefully improving it that I could contribute to my hometown that it gave me a good public school education. That was the reason. >> Sports is one of the few places where people actually agree. These days >> sports is something that is universal all over the world. People love to see sports teams compete and they obviously want to vote for their own team that to win. I'm not quite sure why. I'm writing a book now about why people want to be sports owners and why sports is so important to people, but I guess it's a kind of a reflection of their um their their self-worth. For example, why should people live in Baltimore uh care whether I buy the team and the team does well? If I if the team does well, how is the life going to be better of somebody in Baltimore? It's not necessarily going to put more food on their on their table, but it's just they they have a sense that they're part of something bigger than themselves. And if something bigger than themselves does well, it makes them feel better about themselves. >> What do you read? >> I read um a lot of books. I try to read over 100 books a year. And the reason is I have a lot of TV shows uh where I'm interviewing authors and I feel it's a courtesy, as I mentioned earlier, to read the book. Um sometimes I can't get to it because of too many other things, but I I tend to read non-fiction. I'm not very good at fiction. Uh my theory is if I'm reading a fiction book, some of that's not going to be true. So I want to get as many facts into my head of of things that are true as possible. So I read a lot of non-fiction, a lot of biographies and so forth. I love biographies, uh politics books, business books, and u you know, and history. Those are the kind of things I like the most. >> Last question. What is your advice to young people? >> Well, the most important thing is to figure out how you're going to enjoy your life. So you're on this earth for a relatively short period of time. 60 years, 70 years, 80 years, 90 years, maybe it'll be in the future 90 years. Um, you have to figure out how to enjoy your life or what's the point of having a life? So, and figure out what you're you enjoy and try to pursue that. And I tell people experiment. You know, people graduating from college aren't going to necessarily know what they're going to really like. I I I've had many jobs before I got to doing what I'm doing now. And some things I didn't like. I didn't like practicing law. I wasn't that good at it. Um, and so in the end, experiment, try different things, and then ultimately develop the skill set in areas that you think you're going to enjoy the rest of your life. And then try to do something useful with your life. You're only on the earth for a short period of time, and you're going to feel much better about yourself if you feel you've done something to contribute to humanity, to make your parents proud. And if you have children, make your children proud. Now, it's easier to make your parents proud than your children proud. Your children are never going to be proud of you probably, but your parents might be proud of you. And if you're lucky enough to have your parents still alive when you achieve something, that's a great great feeling. Well, um, David, it's rare to see somebody enjoying life as much as you do. >> Well, I enjoy it, but talking with you is pleasure because, uh, I admire everything you've done. And, you know, look, you could be running your hedge fund in Europe and not have to do this. So, congratulations for what you're doing to help your country. >> Well, no, I'm having a great time. Big thank you. >> Thanks a lot.
领导者的特质与幸福的本质
鲁宾斯坦认为,大多数领导者都具有强烈的野心(ambition),因为成为总统需要经历两年的“地狱般的过程”。他列举了多位总统(如肯尼迪、尼克松、克林顿、特朗普)在任期内遭遇的巨大压力甚至危险,但他们仍渴望处于政治金字塔的顶端。
他认为,谦逊是一种重要的美德,因为傲慢令人反感。他最钦佩的领导者都是谦逊的人,比如亚伯拉罕·林肯(Abraham Lincoln)。他解释说,尽管他将自己的名字印在捐赠的建筑上,但这并非出于傲慢,而是为了向出身贫寒的人展示,通过努力和捐赠也能为国家做出贡献。
最后,他总结道,人生的目标是创造幸福。他鼓励年轻人多做实验,找到自己真正喜欢的事情,并努力为社会做出有益的贡献。
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>> Why did you buy a baseball team recently? I was not a great baseball uh afficionado. I played baseball when I was a little boy, but then I realized I wasn't a great athlete at the age of eight or nine or 10. I realized I wasn't going to be that good at it. And then I started doing other things. I came from Baltimore. Baltimore is um a blue collar town in the United States. When I was growing up, it was the eighth or ninth biggest city in United States. Now it's not even the top 20. It's lost a lot of population, had a lot of crime, a lot of u uh a lot of uh problems in the city. And I thought by buying the m most important baseball team in the city and buying, you know, one of the most important sports teams in that whole region, I could help revitalize my hometown. I felt that I hadn't done enough for Baltimore. I basically left Baltimore when I graduated from high school. And so for more than 60 years, I've been giving away a lot of money in other parts of the country and doing things in other parts of the country. But I I just kind of ignored Baltimore. And I just felt Baltimore gave my parents a place to to to to grow up and and they they that's where I was born. My parents are were married there. My parents are buried there. I'll probably be buried in Baltimore. And I suspect that that I should have done more for Baltimore. So I thought by buying the B baseball team and hopefully improving it that I could contribute to my hometown that it gave me a good public school education. That was the reason. >> Sports is one of the few places where people actually agree. These days >> sports is something that is universal all over the world. People love to see sports teams compete and they obviously want to vote for their own team that to win. I'm not quite sure why. I'm writing a book now about why people want to be sports owners and why sports is so important to people, but I guess it's a kind of a reflection of their um their their self-worth. For example, why should people live in Baltimore uh care whether I buy the team and the team does well? If I if the team does well, how is the life going to be better of somebody in Baltimore? It's not necessarily going to put more food on their on their table, but it's just they they have a sense that they're part of something bigger than themselves. And if something bigger than themselves does well, it makes them feel better about themselves. >> What do you read? >> I read um a lot of books. I try to read over 100 books a year. And the reason is I have a lot of TV shows uh where I'm interviewing authors and I feel it's a courtesy, as I mentioned earlier, to read the book. Um sometimes I can't get to it because of too many other things, but I I tend to read non-fiction. I'm not very good at fiction. Uh my theory is if I'm reading a fiction book, some of that's not going to be true. So I want to get as many facts into my head of of things that are true as possible. So I read a lot of non-fiction, a lot of biographies and so forth. I love biographies, uh politics books, business books, and u you know, and history. Those are the kind of things I like the most. >> Last question. What is your advice to young people? >> Well, the most important thing is to figure out how you're going to enjoy your life. So you're on this earth for a relatively short period of time. 60 years, 70 years, 80 years, 90 years, maybe it'll be in the future 90 years. Um, you have to figure out how to enjoy your life or what's the point of having a life? So, and figure out what you're you enjoy and try to pursue that. And I tell people experiment. You know, people graduating from college aren't going to necessarily know what they're going to really like. I I I've had many jobs before I got to doing what I'm doing now. And some things I didn't like. I didn't like practicing law. I wasn't that good at it. Um, and so in the end, experiment, try different things, and then ultimately develop the skill set in areas that you think you're going to enjoy the rest of your life. And then try to do something useful with your life. You're only on the earth for a short period of time, and you're going to feel much better about yourself if you feel you've done something to contribute to humanity, to make your parents proud. And if you have children, make your children proud. Now, it's easier to make your parents proud than your children proud. Your children are never going to be proud of you probably, but your parents might be proud of you. And if you're lucky enough to have your parents still alive when you achieve something, that's a great great feeling. Well, um, David, it's rare to see somebody enjoying life as much as you do. >> Well, I enjoy it, but talking with you is pleasure because, uh, I admire everything you've done. And, you know, look, you could be running your hedge fund in Europe and not have to do this. So, congratulations for what you're doing to help your country. >> Well, no, I'm having a great time. Big thank you. >> Thanks a lot.