如何重拾早期互联网的乐趣 TED 2025-11-05

早期互联网的邂逅

让我来给你们讲一个故事。

View/Hide Original English

Let me tell you a story.

这个故事始于2008年的夏天。

View/Hide Original English

This story begins in the summer of 2008.

那是一个酷热难耐的夏天,万物似乎都停滞了,时间本身也仿佛凝固了。

View/Hide Original English

It's one of those scorching summers where everything stops and time itself seems suspended.

那时我11岁,连续几天都坐在电脑前,仿佛要融化在椅子里。

View/Hide Original English

I'm 11 and sitting in front of the computer for days on end, melting into my chair.

不知怎的,我爸爸发现了一个网站,他声称那是一个很酷的、全新的虚拟现实体验。

View/Hide Original English

Somehow my dad has found this website that he claims is this cool, new virtual-reality experience.

我当时11岁,这意味着我仍然相信我爸爸。

View/Hide Original English

And I'm 11, which means I still trust my dad.

于是我登上了这个网站,对吧?

View/Hide Original English

So I hop on this site, right?

它叫做ExitReality(一个虚拟现实体验网站),这正是我当时想做的,因为外面42度高温,我们公寓里又没有空调。

View/Hide Original English

It's called ExitReality, which is exactly what I want to do, because it's 42 degrees outside and there's no air con in our apartment.

如果你了解Second Life(一个虚拟世界平台),它有点像那个。

View/Hide Original English

If you know what Second Life is, it's kind of like that.

你可以在我生平所见最粗糙的3D图形中创建自己的虚拟形象。

View/Hide Original English

You can make your own avatars in the most rudimentary 3D graphics I have ever seen in my life.

然后,据说你可以在这个无边无际、永远沐浴在夕阳下的数字景观中,与其他虚拟形象见面并交谈。

View/Hide Original English

And then supposedly you can meet with and talk to other avatars in this endless expanse of digital landscape engulfed in a permanent sunset.

但因为那是2008年,你每按一个按钮,所有东西都会失灵,延迟足以让任何人感到焦虑。

View/Hide Original English

But because it is 2008, everything freaks out when you press any button, and the lag is enough to give anyone anxiety.

我的意思是,我11岁的时候就已经有焦虑症了,所以这让我简直想死。

View/Hide Original English

I mean, I already had anxiety as an 11-year-old, so it made me want to literally die.

但我坚持了下来,尽管那里几乎看不到一个人影。

View/Hide Original English

But I persevered even though there's nary a soul in sight.

我在像素化的沙漠和废弃的街道中胡乱敲击键盘。

View/Hide Original English

I key-smashed my way through pixelated deserts and abandoned streets.

然后,在我屏幕的角落里,出现了一些东西。

View/Hide Original English

And then, in the corner of my screen, something appears.

有人出现了。

View/Hide Original English

Someone appears.

他们的虚拟形象穿着皮夹克,留着莫霍克发型。

View/Hide Original English

Their avatar is wearing a leather jacket and a mohawk.

于是我走上前去,说:“嘿,莫霍克发型真酷。”

View/Hide Original English

So I approached them and I'm like, "Hey, nice mohawk."

再说一次,我当时11岁,所以请不要评判我,我求你了。

View/Hide Original English

Once again, I'm 11, so please withhold your judgment, I'm begging you.

我们开始聊天,他告诉我他叫Tommy,然后他问:“ASL?”

View/Hide Original English

We start chatting and he tells me his name is Tommy, and then he asks "ASL?"

这当然是指年龄、性别、地点。

View/Hide Original English

Which, of course, means age, sex, location.

显然我回答说:“17岁,男性,加拿大”,尽管我是一个住在悉尼西北部的11岁男孩。

View/Hide Original English

And obviously I'm like, "17, male, Canada," even though I'm an 11-year-old boy living in northwest Sydney.

我们在MSN(一个即时通讯服务)上互相加为好友,然后每天聊上好几个小时。

View/Hide Original English

We added each other on MSN, and we start talking for hours a day.

我说的是好几个小时,因为我们俩都是血气方刚的青少年,就我而言,是准青少年,而且完全无所事事。

View/Hide Original English

I'm talking hours since both of us are horny teens or tweens, in my case, with absolutely nothing better to do.

他告诉我他最喜欢的乐队是Death Cab for Cutie,我当时就说:“天哪!我也是!”

View/Hide Original English

He tells me his favorite band is Death Cab for Cutie, and I'm like, "Oh my God! Same!"

尽管我的iPod(苹果公司生产的便携式媒体播放器)里只有Coldplay的歌。

View/Hide Original English

Even though the only thing on my iPod is Coldplay.

然后突然间,我们失去了联系。

View/Hide Original English

And then suddenly, we fall out of contact.

我不确定是怎么发生的,但这令人心碎。

View/Hide Original English

I'm not sure how it happened, but it was devastating.

简直是毁灭性的。

View/Hide Original English

Pulverizing.

前一天我们还在聊好几个小时,第二天就不聊了?

View/Hide Original English

One day we were talking for hours and the next we just weren't?

这是我第一次真正的心碎,尽管肯定不是我最后一个网恋男友。

View/Hide Original English

My first real heartbreak, though certainly not my last online boyfriend.

现在你可能想知道我为什么要讲这个故事。

View/Hide Original English

Now you might be wondering why I’m telling you this story.

这不仅仅是因为我喜欢在舞台上出丑。

View/Hide Original English

And it's not just because I love embarrassing myself on stage.

Tommy,如果你在听,请私信我,我太渴望了。

View/Hide Original English

Tommy, if you're listening, please DM me, I'm desperate.

不,我只是开玩笑。

View/Hide Original English

No, I'm just kidding.

我讲这个故事是因为我知道你也有一个类似的故事。

View/Hide Original English

I'm telling you this story because I know you have a similar one.

特别是如果你也成长在早期互联网时代,对吧?

View/Hide Original English

Especially if you also grew up in the days of the early internet, right?

也许你也曾被某个从未谋面的人伤透了心。

View/Hide Original English

Maybe you also got your heart broken by some guy you'd never met.

或者你可能没有我那么戏剧化,只是在Club Penguin(一个儿童在线多人游戏)上交了个朋友。

View/Hide Original English

Or maybe you were less dramatic than I was and just made a friend on Club Penguin.

或者天哪,是在Habbo Hotel(一个在线虚拟世界和社交网络服务)上。

View/Hide Original English

Or God forbid, Habbo Hotel.

我想说的是:我们应该回到早期互联网的时代,那个互联网的“狂野西部”,那时一切都感觉更自由、更粗糙、更自发,在那里,你也可以遇到你生命中的挚爱,并在11岁时被“幽灵化”(指突然被对方断绝联系)。

View/Hide Original English

What I'm saying is this: we should return to the days of the early internet, the Wild West of the internet, where everything felt a little looser, a little jankier, a little more spontaneous, where you, too, could meet the love of your life and get ghosted as an 11-year-old.

那里仍然充满了发现的可能性。

View/Hide Original English

Where discovery still felt possible.

现代互联网的困境

问题是。

View/Hide Original English

Here's the thing.

现在的互联网比以往任何时候都更加受限,对吧?

View/Hide Original English

The internet, as it is right now, is more restricted than ever, right?

它更加商业化,更加拘谨,更难找到我们真正想看以及算法推荐之外的东西。

View/Hide Original English

More corporate, more buttoned up, more difficult to find things outside of what we actually want to see and what's fed to us algorithmically.

我是一名互联网文化作家,我的屏幕使用时间是每天12小时,这意味着我临床上已经疯了。

View/Hide Original English

I'm an internet culture writer, and my screen time is 12 hours a day, which means I'm clinically insane.

但即使你以“正常”的量使用互联网,我相信你也会注意到,今天的互联网与五年前、十年前、十五年前相比,已经是一个截然不同的地方了。

View/Hide Original English

But even if you use the internet like, a normal amount, I'm sure you'll have noticed that the internet today is a very different place to what it was five, 10, 15 years ago.

现在的互联网,既比以往任何时候都更广阔,也更难驾驭。

View/Hide Original English

The internet, as it is right now, is both vaster and harder than it ever has been.

如果你在使用TikTok(一个短视频平台),我想你们大多数人都在用,你会知道微趋势以光速出现,然后消失在虚空中,再也不会被提及。

View/Hide Original English

If you're on TikTok, which I think most of you are, you'll know that micro trends pop up at the speed of light, then disappear into the ether, never to be spoken of again.

作为一项实验,我在写这次演讲稿大约一个月前,列出了一系列在TikTok上走红的事物,对吧?

View/Hide Original English

As an experiment, I wrote down a list of things that were going viral on TikTok about a month ago while I was writing this talk, right?

这是那份清单。

View/Hide Original English

Here's that list now.

《饥饿游戏》”(一部著名的小说及电影系列),好的。

View/Hide Original English

"The Hunger Games," OK.

伏特加意面酱。

View/Hide Original English

Vodka pasta sauce.

风味水,“WaterTok”(TikTok上关于风味水的一种趋势)和独角兽糖浆。

View/Hide Original English

Flavored water, "WaterTok" and unicorn syrup.

成为一个“啦啦啦女孩”与成为一个“好好好女孩”。

View/Hide Original English

Being a "la la la girl" versus being an "OK, OK, OK girl."

我的意思是,这些词没有一个出现在**《圣经》**(基督教的经典著作)里,对吧?

View/Hide Original English

I mean, none of these words are in the Bible, right?

如果你再回溯更久,这些趋势会变得更加毫无意义。

View/Hide Original English

If you cast your mind back even further, the trends become even more meaningless.

我说的是“海岸奶奶风”。

View/Hide Original English

I'm talking "coastal grandma aesthetic."

我说的是“疲惫的英国女人”。

View/Hide Original English

I'm talking "frazzled English woman."

我说的是“甜美风”的回归、意面薯片、奇想哥特风、暗黑学院风、芭比风。

View/Hide Original English

I’m talking the return of twee, pasta chips, whimsy goth, dark academia, Barbiecore.

这些词到底是什么意思?

View/Hide Original English

What do these words even mean?

我们以如此快的速度循环消费内容,以至于事情一进入信息流就成了旧闻。

View/Hide Original English

We are cycling through content at such a velocity that things become old news the second they hit the feed.

甚至我此刻站在这里,告诉你们事情发生得更快了。

View/Hide Original English

Even me standing here right now, telling you that things are happening faster.

你猜对了,那也已经是旧闻了。

View/Hide Original English

You guessed it, that's old news too.

引用一句著名的网络迷因:“一切发生得太多了。”

View/Hide Original English

To quote one famous meme, “Everything happens so much.”

所有这一切都意味着,我们更难看到我们真正想看的东西。

View/Hide Original English

All of this means that it's harder to see the things that we actually want to see.

我们正在失去控制,这并不是什么新鲜事。

View/Hide Original English

We're losing control, this is not new.

但如果有一个解决方案呢?

View/Hide Original English

But what if there was a solution?

如果我们能让时间倒流呢?

View/Hide Original English

What if we could turn back time?

如果我们能带回一些让早期互联网如此乌托邦、如此无法无天、如此充满自发连接和随机实验热情的功能呢?

View/Hide Original English

What if we could bring back some of the features that made the early internet so utopian, so lawless, so full of spontaneous connection and random experimental zeal?

嗯,我们可以。

View/Hide Original English

Well, we can.

重拾早期互联网乐趣的方案

所以第一个解决方案,当然是“银河大脑”解决方案。

View/Hide Original English

So the first solution is the galaxy brain solution, of course.

那就是将我们现有的平台改造为再次感觉像早期互联网的空间。

View/Hide Original English

It's to repurpose our existing platforms into spaces that feel like the early internet again.

在过去的几年里,我一直转向小众的Facebook(一个社交媒体平台)群组,作为2000年代早期互联网论坛的替代品。

View/Hide Original English

For the past couple of years, I've been turning to niche Facebook groups as replacements for the early internet forums of the 2000s.

我知道我现在听起来会像世界上最老的Z世代(Generation Z: 指1990年代中后期至2010年代初期出生的人)。

View/Hide Original English

I know I’m going to sound like the world’s oldest zoomer right now.

但在我那个时代,我们有这些带有留言板的论坛,你可以在上面与人交流你的特定兴趣,比如Fall Out Boy和其他情绪摇滚乐队、反主流文化和各种亚文化、PlayStation游戏等等。

View/Hide Original English

But back in my day, we had these forums with message boards where you could message people about your specific interests, things like Fall Out Boy and other emo bands, countercultures and various subcultures, PlayStation games, etc, etc, etc.

在过去的十年左右,各种各样的Facebook群组在某种程度上取代了它们。

View/Hide Original English

For the past decade or so, a smorgasbord of Facebook groups have popped up kind of in their place.

它们的作用与这些论坛非常相似。

View/Hide Original English

They act very similarly to these forums.

有公共交通爱好者的群组。

View/Hide Original English

There are groups for public transport stans.

有只爱楼梯的建筑爱好者的群组。

View/Hide Original English

There are groups for architecture heads who just really love stairs.

有分享糟糕食物恶心照片的群组。

View/Hide Original English

There are groups for sharing disgusting photos of terrible food.

我的意思是,每个人都能找到自己的群组,好吗?

View/Hide Original English

I mean, there is a group for everyone, OK?

有一个叫做“Subtle Asian Traits”(一个关于亚洲人特质的Facebook群组)的群组,你们许多人可能听说过,它实际上就是一个关于亚洲人身份的群组。

View/Hide Original English

There is a group called Subtle Asian Traits that many of you might have heard of, and it's literally just a group about being Asian.

它有两百万成员,使其成为最大的Facebook群组之一,对吧?

View/Hide Original English

And it has two million members, making it one of the biggest Facebook groups, right?

现在是绝对混乱的巅峰时期。

View/Hide Original English

Now is the peak time of absolute chaos.

我们生活在一个连你阿姨的朋友(那个老是给你发小黄人迷因的人)都离开了Facebook的时代。

View/Hide Original English

We are living in a time when everyone, even your aunt's friend who keeps sending you minion memes, has left Facebook.

这意味着这些群组里剩下的人,才是真正最渴望、最投入、最疯狂的人,那些抛开所有社交媒体约定俗成规则,说“谁在乎”的人。

View/Hide Original English

Which means the only people left in these groups are truly the most desperate, the most committed, the most insane, the people who have thrown all caution to the wind and said, "Who cares," to any given conventions of social media.

这些空间完全不受当今线上生活那种狂热、苛求的本质影响。

View/Hide Original English

These spaces are completely shielded from the frenetic, demanding nature of online life today.

你可以选择是否发帖,是否参与,是否将事情推进。

View/Hide Original English

You can choose whether to post or not, whether to engage or not, whether to take things further or not.

你很可能不认识这些群组里的其他人。

View/Hide Original English

You most likely won't know anyone else in these groups.

这些群组里也几乎没有名人,没有人是为了被看到而加入的。

View/Hide Original English

There are hardly any celebrities either, in these groups, no one's in it to be seen.

身处这些群组,真的就像在体验线上最后的、几乎是乌托邦般的存在。

View/Hide Original English

Being in these groups is truly like experiencing the last, almost, utopia online.

朋友间的算法突破

现在还有一个更简单的解决方案,但你们需要耐心听我说,好吗,因为我知道这听起来超级傻。

View/Hide Original English

Now there is also an easier solution, but you need to bear with me, OK, because I know it sounds super dumb.

解决方案是与你的朋友交谈。

View/Hide Original English

The solution is to talk to your friends.

我保证我不是以那种“放下手机,我们生活在一个社会中”的方式来说的,好吗?

View/Hide Original English

And I promise I don't mean this in a kind of "get off your phones, we live in a society" kind of way, OK?

我保证。

View/Hide Original English

Promise.

我的意思是,与你的朋友交谈,问他们正在听什么,正在消费什么,他们在信息流中看到了什么。

View/Hide Original English

I mean, talking to your friends and asking them what they're listening to, what they're consuming, what they've come across on their feeds.

算法最糟糕的地方在于它如此为我们量身定制,以至于感觉无法逃脱。

View/Hide Original English

The worst thing about the algorithm is that it's so tailored to us that it can feel inescapable.

但算法最好的地方在于它如此为我们量身定制,以至于没有两个信息流是完全相同的。

View/Hide Original English

But the best thing about the algorithm is that it's so tailored to us that no two feeds are the same.

你的朋友正在听一首你可能从未听过的歌。

View/Hide Original English

Your friend is listening to a song that you would have never encountered.

你的父母在YouTube的一个角落,你甚至不知道它存在。

View/Hide Original English

Your parents are on a side of YouTube that you didn't even know existed.

你阿姨的朋友还在给你发小黄人迷因,好吗?

View/Hide Original English

Your aunt's friend is still sending you minion memes, OK?

我希望在座的每个人在听完之后尝试一件事。

View/Hide Original English

I want every person in this room to try one thing after this.

打开你的手机,我允许你这么做,打开任何一个应用,然后把你信息流里的第一条内容展示给旁边的人看。

View/Hide Original English

Open up your phones, you have permission, open any app and show the person next to you the first thing on your feed.

你可能会惊讶于这种体验是多么奇怪地脆弱,以及结果是多么令人惊喜。

View/Hide Original English

You might be surprised at how strangely vulnerable the experience is and also how surprising the results are.

我的意思是,我就是这样发现我的伴侣的TikTok信息流90%都是音乐剧内容,这让我开始质疑我所有的生活选择。

View/Hide Original English

I mean, this is how I found out that my partner's TikTok feed was 90 percent musical theater content, which made me question all of my life choices.

但抛开这一点不谈,看看你的手机,再看看别人的信息流,可以帮助我们找回早期互联网的随机性。

View/Hide Original English

But ignoring that, looking at your phone and looking at someone else's feed can help us bring back the randomness of the early internet.

例如,回想一下我和Tommy。

View/Hide Original English

Think back to me and Tommy, for example.

我们分享的是一次随机、短暂的邂逅,这只能在线上发生,也只能在早期互联网时代发生。

View/Hide Original English

What we shared was a random, fleeting encounter which couldn't have happened anywhere else but online or at any other time but the early internet.

那个阶段可能早已过去,但我们仍然可以找回那种自发性、那种发现的兴奋感。

View/Hide Original English

That phase might be long gone, but we can still bring back the emotional high of spontaneity, of discovery.

所以,再次放飞自我,变得疯狂吧。

View/Hide Original English

So go forth and be crazy again.

去吧,让一个住在离你三个大洲之外的家伙伤透你的心。

View/Hide Original English

Go and have your heart broken by some guy who lives three continents away from you.

去发现一个以前对你隐藏的互联网角落。

View/Hide Original English

Go and discover a corner of the internet previously hidden from you.

去吧,再次成为一个线上的准青少年,去把时钟拨回到2008年。

View/Hide Original English

Go and be a tween online again, and go and turn the clock back to 2008.

📌 文中提及的人物和组织

公司/组织: Meta, TikTok

产品/模型: iPod

媒体/书籍: The Hunger Games, The Bible, Coldplay, Death Cab for Cutie