软件的历史演变:从存储到行动
[Mike]: 给人们一个拥有无限权力的聊天框,他们却只会说“给我讲个老掉牙的笑话”。在技术世界里,未被利用的能力是巨大的。现在说模型的发展远超它们所交付的价值,几乎已经是陈词滥调了。
Original English
[Mike]: give people a chat box that can do unlimited power and they're like tell me a dad joke. In the technology world, the underutilized capabilities are so big. It's almost trit now to say the models are far ahead of the value they're delivering.
[Alex]: 从 1960 年到 2022 年,整个软件史就是你把一个文件柜变成一个数据库。而现在 AI 领域发生的酷事是,那个“文件柜”可以开始干活了。
Original English
[Alex]: The whole history of software from 1960 until 2022 was you would take a filing cabinet and you turn it into a database. The cool thing about everything that's happening in AI land is that the filing cabinet can do work.
[Mike]: 这种认为我会通过“氛围编程”(Vibe Coding)搞定自己的 Workday 工作流然后运行它的想法是挺吓人的。然而,我们确实在软件的可扩展性方面看到了巨大的进步,比如利用 V 编码(V Coding)这类技术。
Original English
[Mike]: The idea I would vibe code my own workday and then run it is terrifying. However, there is a great gain we are seeing internally in extensibility of software using things like V coding.
解读“SaaS 末日论”与市场恐惧
[主持人]: 每个人都在谈论 SaaS 末日,有些人称之为“灾难”。为什么对此会有这么多恐惧?
Original English
[Host]: Everyone has been talking about the SAS apocalypse. Some people call it the catastrophe. Why is there too much fear about this?
[Mike]: 正如我所说,并不是每一家 SaaS 公司都能在接下来的十年里繁荣发展。我们不是来为所有软件辩护的。
Original English
[Mike]: As I've said, not every SAS company is going to thrive through the next decade. We're not here to defend all of software.
[Mike]: 软件的历史从 1960 年到 2022 年,就是把纸质文件柜电子化。比如 1960 年由 IBM 和美国航空启动的 Saber 系统,它把原本由大量秘书管理的金库式文件柜变成了早期数据库。后来电子健康档案、CRM(如 1987 年的 ACT!)都是如此。
Original English
[Mike]: The whole history of software from 1960 until 2022 was you would take a filing cabinet and you turn it into a database. So the first example of this is a company called Saber Systems which was started in 1960 by IBM and American Airlines because it took the reservation system which literally was stored in like vaults of filing cabinets manned or womaned by by lots of lots of secretaries...
[Mike]: 这种转变带来了好处,但并没有让世界变得那么高效。以前你要查 Eric 的 HR 档案,人得跑去柜子找;现在档案在 Workday 里,但你需要首席信息安全官(CISO)防黑客,需要 IT 团队配置账号。数据库允许复杂的连接(Joins)和跨办公室协作,这在纸上很难,但本质上,1960 到 2022 年的软件“文件柜”自己不会思考。
Original English
[Mike]: ...but it didn't actually make the world that much more efficient. man because whereas before you would have a a human go fetch you the HR file for Eric... now it's in workday but now you have to have a CISO to make sure that your workday doesn't get hacked you need to have IT people to provision accounts... but that was kind of software from 1960 to 2022 because the the the filing cabinet couldn't think for itself.
[Mike]: 现在最酷的是,QuickBooks 可以自动完成任务,而不再仅仅是依靠人类从软件中检索文件。
Original English
[Mike]: Um, and now this is like the cool thing about everything that's happening uh in in AI land is that you know the filing cabinet can do work. like QuickBooks can actually accomplish a task by itself versus just relying on a human to retrieve the file...
投资者的心态与现实的脱节
[主持人]: 那么我们该如何理解现在的市场情绪?为什么会有这么多恐惧?
Original English
[Host]: I want to hear from both of you how you interpret what what what's been going on and and and and more importantly you know what it means or how we should make sense of it. You know why is there too much fear about this or how should we make sense of this?
[Mike]: 世界正在试图弄清楚如何在一个高度颠覆的阶段对软件业务进行估值。每个人都有自己的看法,描绘出极端好或极端坏的未来。毫无疑问,风险水平上升了。从投资者的心态看,这个原本稳定的类别变得风险更高,所以他们选择离场观望。
Original English
[Mike]: Look, I think um the world is trying to work out how to rate or value software businesses in a highly disruptive stage, right? ...there's no doubt in my mind that the risk level has gone up. So if you think about it from an investor mindset, you're like this used to be a very stable category. Now it's a more risky category, hence I'm going to step away and watch.
[Mike]: 投资者往往不是在计算现金流折现(DCF)模型,而是在赌“其他投资者会怎么想”。目前的很多恐惧源于一种静态视角,认为世界不会改变,人们不会适应。像我们这样的业务表现很好,连续三个季度业绩出色,但我们的工作是向市场证明,AI 对我们来说不是威胁而是机遇。
Original English
[Mike]: ...they're really trying to work out what are other investors going to do, right? and they're actually betting on what other people think that that other people think they're going to do. ...And I think it comes from a very static viewpoint, right? like that people won't adapt. The world won't change.
[Mike]: 现实是,并非每家公司都能过关。就像有些公司没能从 Windows 时代跨越到互联网时代,或者没能转型云端一样。
Original English
[Mike]: ...the reality is, as I've said, not every SAS company is going to thrive through the next decade, right? Just like a bunch didn't make it to the cloud, a bunch didn't make it, you know, from, I don't know, Windows to to the internet era...
SaaS 公司的三类划分
[Alex]: 我认为公开市场目前无法区分三种不同类型的 SaaS 公司。
Original English
[Alex]: Alex, how how about you? ...my kind of cursory glance is that there were three different types of SAS companies and the public markets couldn't tell the difference between the three.
[Alex]: 第一类是席位(Seats)与产出紧密挂钩的。比如 Zendesk。如果你用 AI 替代了客服,你可能根本不需要这么多席位,产出却没变。如果不改变定价模式,这类公司的收入默认会趋向零。但如果转向基于结果的定价,收入反而可能翻倍。
Original English
[Alex]: And one is where seats are tied to outcomes. ...category one is like you have seats, the seats are being used to produce some element of work, but now uhoh, like you don't need the seats anymore to produce the element of work. So like Zendesk would be like patient one there...
[Alex]: 第二类是按人头收费但与工作产出不直接挂钩的。比如 Workday。GE 有 34 万员工,Workday 按人头收费,这感觉很“公平”。这些员工并不是用 Workday 来产生工作结果,所以 Workday 很安全。甚至 AI 可以帮它做得更好,比如自动进行背景调查,只要它是记录系统(System of Record)。
Original English
[Alex]: On the complete other side of that is you might have per seat pricing because it feels fair but the seats are not tied to an outcome. So like workday has this great pricing model... those employees that work at GE are not using workday to produce an outcome. So workday I think is fine.
[Alex]: 第三类是介于两者之间的,比如 Adobe。
Original English
[Alex]: And then there are things that are in the middle like Adobe like yeah it's maybe you need more seats maybe you need fewer seats but it's not as stark...
定价的“可预测非理性”与公平感
[Alex]: 丹·艾瑞里的《怪诞行为学》(Predictably Irrational)里有一个锁匠的例子:一个锁匠 1 分钟开锁收 500 美元,客户会觉得被宰;如果锁匠笨手笨脚折腾了 9 小时才开锁,客户反而感激涕零多给小费。人类会为无能买单,因为这感觉更“公平”。
Original English
[Alex]: ...there's this great book by Dan Arieli called Predictably Irrational. ...imagine parallel universe light, you know, locksmith comes um spends nine hours trying to let you in... You're so grateful that he spent nine and a half hours helping you get into your apartment that you give him a $200 tip... humans are kind of capable and willing to pay for incompetence. Like it's like a lot of pricing is about fairness.
[Alex]: SaaS 的按席位计费也是一种“公平诡计”。即便增加一个数字席位的成本几乎为零,但大公司多付钱感觉上是合理的。
Original English
[Alex]: ...if you think about how we got to SAS like per seat per month... it just feels fair it's like oh you have 500 seats you pay more money than if you have one seat...
比较优势与软件的“隐性规则”
[Alex]: 至于“氛围编程”会取代一切软件的说法,我觉得很荒谬。1817 年大卫·李嘉图提出的比较优势理论依然适用。你可以自己种地、自己焊接铝材,但你更应该做你产出最高的事。
Original English
[Alex]: ...the undercurrent of oh I'm going to v code everything which I think is just preposterous... the person that I like to cite as my counter example here is my my second favorite economist um David Ricardo um and in 1817... this is where the theory of comparative advantage comes from.
[Alex]: 软件不仅仅是代码,它是数十年经验积累下来的确定性规则和各种边缘案例(Edge Cases)。比如印第安纳州的产假法律细节,除非你踩过坑,否则你写不出来。软件将这些隐性规则嵌入其中,不是随便能复制的。
Original English
[Alex]: ...but what happens in Indiana if the person leaves and they're on maternity leave like all these edge cases where it's just you don't know about them unless you've encountered them in the wild. So uh a lot of software is just a set of deterministic rules that have been learned from like in many cases decades of experience...
企业即流程:超越记录系统
[Mike]: 我个人讨厌“记录系统”这个词,它听起来像是个静态的死数据库。对我来说,企业是一套流程。
Original English
[Mike]: I personally hate the system of record thing because it sounds like, oh, a system of record is just like a database sitting there. It's very static. ...to me businesses are a set of processes. They're not a system of record.
[Mike]: 我有超过一万名员工每天带着大脑进出办公室,我不生产原子,我只负责协调流程。在知识经济时代,这就是企业的全部。
Original English
[Mike]: I have 10,000 plus people who walk into buildings every day and bring their brains and walk out and take their brains with them and that's it. ...And I am all about coordinating the sets of processes...
[Mike]: 我把流程分为两类:输入受限型和输出受限型。
- 输入受限型:如客服(Zendesk)或法务。客户的问题数量是相对固定的,你追求的是效率、成本和速度。
- 输出受限型:如创意、营销或软件开发。理论上可以做无限多的任务,受限于创造力。在这里,效率的提升会转化为更多的产出,而不是削减投入。
Original English
[Mike]: There are what I like to call input constrained and output constrained processes. The customer service example with Zendesk, that's input constraint. ...Then I have kind of output constrained work. If I think about anything creative, marketing, I would argue software development, technology, where I can theoretically do an unlimited amount of tasks, right? I'm constrained by my creativity...
知识的深度与“秘密手册”
[Alex]: 麦肯锡为什么有价值?因为它有积累百年的“秘密手册”,关于如何雇佣、解雇、产生结果。日本那家开在 1587 年的面馆,其价值在于累积的文化和诀窍。
Original English
[Alex]: ...does McKenzie have value outside of all of the employees that work there... they probably have some top secret handbook that they use... and like you know what is it that non-digital non-software products do? Their product is the is the accumulated knowledge from potentially centuries or decades.
[Mike]: Intuit(QuickBooks 母公司)的核心能力可能不是填写税法,而是它像麦肯锡一样,知道如何问你正确的问题,从而把你的生活数据映射到复杂的税法上。
Original English
[Mike]: Is intuit filling out the tax code for you or does intuit know the tax code as well as anyone else can? What they're helping is you to take your life data... it's almost more like a McKenzie. ...It's their process and their special ability is how to ask you the right questions to fill out the tax code...
信任、设计与 AI 的“哈利波特咒语”
[Mike]: 用户其实对 AI 感到恐惧,不是因为它强大,而是因为缺乏信任。如果 AI 悄悄发了 15 封邮件清空了你的收件箱,你会担心它到底干了什么。设计必须在不烦人的前提下,建立这种“你确定要我这么做吗”的确认机制。
Original English
[Mike]: First is customer trust is really hard in these areas, right? ...they're very scared of AI, not because of its power, because it does stuff and they're like, "Hey, how do I know that was right and what did it do?" ...to gain trust it has to come back to you and say here's what I'm about to do are you sure you want me to do this...
[Mike]: 现在的 AI 往往是“一锤子买卖”(Oneshotting)。你在网上看到一堆所谓的“魔法提示词”,像哈利波特咒语一样。但现实是需要不断迭代。
Original English
[Mike]: ...So much of AI is oneshotting things. Sit on X, you'll see a thousand like, hey, this is the magical prompt incarnation Harry Potter spell... And like that's like kind of ridiculous because the reality is you also have a lot of iteration on the data side...
[Mike]: 我们在 Jira 引入了 AI 代理。起初人们想知道它在干嘛,我们就给出了上千个执行步骤,结果用户又烦了:“你跟我说这些废话干嘛?”这就是设计的挑战:如何在提供透明度的同时保持简洁。
Original English
[Mike]: ...and so we see that we just shipped you know agents in Jira in a lot of ways so you can like assign work to an agent... when we test it with people they're like what's it doing like do you want to give us a thousand steps they're like why are you telling me all this crap?
协作的新范式:从空白页到 Rovo
[Mike]: 我们推出了 Rovo。传统的文档协作是:一个人对着空白页,写标题、填内容。Rovo 改变了这一点:你可以让它先去调研、生成模板。我们发现资深用户非常喜欢分屏模式:75% 是文档,25% 是聊天窗口。你可以对它下令:“把所有标题变蓝”,这在 Word 里可做不到。
Original English
[Mike]: ...With create with rovo, you can literally say start with a prompt... Teaching users that they should start that way is really, really hard. ...they now have two panes, right? They have 75% of the screen is the document itself and 25% is a chat window. ...you can write commands like you know what make every heading blue which you can't do in Word...
[Mike]: 这是一种范式转移。就像人们第一次看到 Excel 时会问“我在哪写段落”一样,我们需要时间让用户习惯这种与组织知识库共同创作的新方式。
Original English
[Mike]: ...It's a completely different paradigm to writing a simple document... Maybe the first time someone looked at Excel, they were like, "Wait, where do I type the paragraphs... Now it's just like, "Oh, yeah, I get Excel. I know how it works."
[主持人]: 这是一个非常棒的结尾。Mike,非常感谢你参加我们的节目。
Original English
[Host]: That's a great place to wrap. Um, Mike, thank you so much for for coming on the podcast. It's been an excellent discussion.
📌 文中提及的人物和组织
人物: Mike Cannon-Brookes, Alex Rampell
公司/组织: Atlassian, a16z, Salesforce, Workday, Zendesk, Intuit
产品/模型: Jira, Confluence, Rovo, QuickBooks
媒体/书籍: Predictably Irrational