亚马逊CEO安迪·贾西:AI算力需求、芯片战略与多元业务布局 a16z 2026-10-23

亚马逊CEO安迪·贾西:AI算力需求、芯片战略与多元业务布局

19 节

资本开支与算力需求

即便今年支出 2200 亿,我们依然把相当大的一部分需求留在了桌上。我们总会为按需保留一定数量,但 26 年显然已经售罄。27 年基本售罄。28 年相当大一部分也已售罄。金融市场都在说:“噢,全世界没有足够的资金来为这些东西融资。”今天我们在世界上所做的一切,股市、银行业、医疗保健,它们全都在使用数据中心。我们的工作就是设法拥有尽可能多的容量。我们有机会在如此多更多的客户体验中提供帮助,让他们的生活每天都变得更好、更轻松。大实验室愿意为电力、散热、芯片支付几乎任何代价。好吧,也许我们应该把老玩家买断,然后卖给新玩家,因为他们愿意付给我们任何价码。

英文原文

Even spending $220 this year, we're leaving a meaningful amount of demand on the table. We always leave a certain amount for on-demand, but 26 is obviously sold out. 27 is largely sold out. A good chunk of 28 is sold out. The financial markets are saying, "Oh, there's not enough money in the world to finance these things." Everything we do in the world today, stock market, banking, healthcare, they're all using data centers. Our job is to try to figure out how to have as much capacity as we can. We have an opportunity to help across so many more customer experiences and make their lives better and easier every day. The big labs being willing to pay almost anything for power, cooling, chips. Well, maybe we should buy out the old guys and sell them to the new guys cuz they'll pay us whatever.

>>: 安迪,欢迎来到播客。非常高兴能邀请到你。

英文原文

>>: Andy, welcome to the podcast. It's great to have you.

>>: 谢谢你们邀请我。

英文原文

>>: Thanks for having me.

从 2021 到 2026:业务成长与履约网络重构

>>: 那么,你执掌亚马逊已经 5 年了,在这里你做了很多事情,作为 CEO 也展现出了很多成果。你知道,眼下,2200 亿美元的资本开支,AWS 增长 28%。你知道,你取得了很多成就。相对于 2021 年你正式接任 CEO 时,你如何看待亚马逊在 2026 年的雄心?

英文原文

>>: So, it's you're you're 5 years into running Amazon and you've done a lot as being here and a lot is is is coming out as CEO. You know, right now, you know, 220 billion dollars in in in CapEx spend, AWS growing 28%. You know, there's a lot that you've you've achieved. How do you think about the ambition in 2026 as it relates to Amazon relative to 2021 when you took over formally as CEO?

>>: 2021 年感觉好久远了。感觉就像是,你知道,十年前,是的。但是,正如你所知,世界变化很快,而且你知道,如果和 2021 年相比,你知道,我们的整体营收高出大约 80%。AWS 业务大约扩大了将近三倍。广告收入大约扩大了两倍半。所以,业务确实增长了相当多,而且我认为确实发生了一些事情。

你知道,我认为在我刚接任这个职位后不久——当时正处于疫情尾声——在我们的零售业务中,我们最终面临了真正的服务成本挑战。我们建立的——我们基本上把我们花 25 年建成的履约网络规模翻了一倍。我们在大约 18 个月内将其规模翻了一番。然后我们在大约 20 个月内建成了相当于 UPS 规模的最后一公里运输网络。

每当你以如此快的速度建设时,最终都会出现各种各样你没有优化好的地方。而我们履约网络的服务成本并没有达到我们想要的水平。你知道,这造成了很多挑战和焦虑,当时很多人——我记得刚开始这份工作才一年左右,或者还不到一年——人们说:“天哪,真是挑了个糟糕的时机接任。”还有“真倒霉。”你知道,我认为事后回想起来,这实际上是一个极佳的开局时机,而且是一件真正的幸事,因为它让我们得以考虑一系列我们可能很多年都不会去考虑的事情,但它们对我们的客户和业务来说都是非常好的想法。

其中在我们的履约网络中最大的一项,最终是我们将美国一个扁平的全国性网络、履约网络进行了区域化改造。我们将其区域化,从而让商品距离客户近得多,这不仅通过缩短运输距离降低了我们的服务成本,同时让商品能够更快地送到客户手中。在我们在服务成本上苦苦挣扎的那段时期,对我们最深信不疑的观念进行的重新评估,真正释放了配送速度,以及我们零售业务中的大量客户需求,这也是我们在那里能够以如此快的速度增长的重要原因。

你知道,当然紧接着不久之后,AI 就进一步爆发式登场了。这并不是说 AI 是什么新鲜事物。我的意思是,我们所有人从事机器学习都已经有很长时间了,而且经历过好几波原本被认为是真正转折点的 AI 浪潮。但是你知道,到了 2023 年,随着生成式 AI 的出现,你确实看到了巨大的不同。

我想说的是,我们的 AWS 业务在那个时候增长得非常迅速。你知道,我们拥有迄今为止最广泛的功能,更强的运营性能和安全性,以及我认为一种与众不同的合作伙伴生态系统。我们是明显的领导者,我们感觉那项业务可以在很长一段时间内达到数千亿美元的收入,按超过 10 年来看。

现在我们看 AI 正在发生的一切,以及你知道,我们所知道的每一个客户体验都将被推理和 AI 所重塑。我们其实认为 AWS 业务不仅增长极其迅速——我的意思是,上个季度我们在年化运行率 1690 亿美元的业务体量上实现了 36.7% 的同比增长。眼下的机遇真的非常瞩目,而且你知道,我想如果在此之上再叠加你知道的我们拥有的新业务雏形,无论是团队在 Prime Video 业务上取得的进展——该业务现在已经是一项规模庞大且盈利的业务,还是我们正在通过 Amazon Leo 建设的低地球轨道卫星,或者是通过 Zoox 开展的自动驾驶网约车服务,抑或是医疗保健业务,或者我们在机器人领域所做的事情。

你知道,我们只是,我认为我们有机会在更多客户体验中帮助多得多的客户,让他们的生活每天都变得更好、更轻松。而努力让客户的生活每天都变得更好、更轻松的这一使命,真正将我们在全公司所做的一切凝聚在了一起。

英文原文

>>: Uh 2021 feels so long ago. It feels like, you know, a decade ago, yeah. But, as you know, the world changes fast and you know, if you compare it to 2021 you know, our overall top lines, you know, about 80% higher. AWS business about, you know, almost three times bigger. Ads revenues about two and a half times bigger. So, the business has just you know, grown quite a bit and I think there are a few things that have really happened. You know, I think pretty quickly after I started in the role which was on the tail end of the pandemic in our retail business, we ended up with a real cost-to-serve challenge where we had built we had basically doubled the size of our fulfillment network uh that we'd built over 25 years. We doubled the size of it in about 18 months. And then we built a last-mile transportation network the size of UPS in about 20 months. And whenever you build that quickly, um you end up with all sorts of things that you you don't have optimized. And we our cost-to-serve in our fulfillment network were not what we wanted. And you know, it created a lot of challenges and angst and a lot of people at that time I remember was just a year or so or a little less than a year into starting the job. People said, "Boy, what a terrible time to start." And "What bad luck." And you know, I think in retrospect it was really a great time to start and and and a real blessing because it allowed us to consider a bunch of things that we probably wouldn't have considered for many years, but they were really good ideas for our customers and for the business. And the biggest of which in our fulfillment network ended up being that we regionalized a flat national network a fulfillment network in the US. We regionalized it so we got items much closer to customers which turned out to to both lower our cost-to-serve cuz with shorter transportation distances while getting items to customers much more quickly. And that reevaluation of our most closely held beliefs during that time when we were struggling on cost-to-serve really unleashed um speed of delivery and a lot of customer man in our retail business and big piece of why we've grown as fast as we have there. You know, and of course pretty quickly thereafter just how AI exploded further on the scene. It's not like AI was new. I mean, we have been all doing machine learning for a long time and there've been lots of waves of AI that were supposed to be the real tipping points. But you know, you you get to 2023 and and you really see with generative AI a huge difference. And I would say our AWS business was growing really quickly at that point. Um you know, we have the you know, with the broadest functionality by fair bit and stronger operational performance and security and um you know, I think a a type of partner ecosystem that's different. We were the clear leader and we felt like that business could be a few hundred billion dollars of of revenue over a long period of time, figure over 10 years. Now we look at what's happening with AI and how you know, every customer experience we know of is going to be reinvented um with inference and AI. We actually think the AWS business not only is it growing really rapidly. I mean, last quarter we grew 36.7% year-over-year on a $169 billion annual revenue run rate business. Just the opportunities today are really striking and you know, I I think if you layer on top of that the you know, the seeds that we have of new businesses, whether it's you know, how the team has progressed our Prime Video business, which is now you know, a large and profitable business or the low earth orbit satellite we're building with Amazon Leo or autonomous driving ride-hailing service with Zoox or health care business or what we're doing in robotics, you know, we just we have an opportunity I think to help so many more customers across so many more customer experiences and make their lives better and easier every day and and and that mission of trying to make customers' lives better and easier every day really unifies everything we're doing across the company.

领导原则间的张力与战略权衡

>>: 那么,针对这些有几个追问。你提到当如此迅速地建设履约网络时,它会有点低效。你知道,当走得那么快时,难免会有些粗糙。你提到内部对此存在某种焦虑,站在 CEO 的角度,你该如何在不降低文化标准的情况下传达你正在做的事情?我的意思是,亚马逊以其卓越的运营效率、崇尚节俭以及所有这类特质而闻名,但在这里你却说我们要建一个 UPS 并且像那样操作。那么你如何调和这两者?

英文原文

>>: So so a couple of follow-ups on that. So when you know, you kind of mentioned when you're building out the fulfillment network so fast that it's going to be a little inefficient. It's going to be you know, when you go that fast there's some sloppiness to it. How do you and then you mentioned there was kind of angst around that internally like from a CEO perspective like how do you communicate what you're doing without like lowering the cultural standard of you know I mean Amazon's known for its excellence in operating efficiency, being frugal, all these kinds of things, but here you are going like we're going to build UPS and like that. And so how do you reconcile those?

>>: 嗯,有趣的是,很多人都知道我们有这套领导原则。我们有 16 条领导原则。这些领导原则中有很多,它们本应真正并且确实在统领我们作为一个团队在运营和文化上的思考方式,但有几条原则之间是存在张力的,有时人们会对此感到困惑,但现实是这恰恰反映了真实世界的运作方式。没有什么事情是真正绝对非黑即白的。你总是在做权衡。

所以,如果你回到我们做出如此激进、如此迅速地建设履约网络和最后一公里运输网络决定的那个时期,团队面临的问题是:我们知道如果以这种速度推进,将会非常艰难。这可能会比我们放慢速度更昂贵。我们可能无法像放慢速度那样把每件事都做到尽善尽美,但客户和卖家确实非常需要它。那么我们是否要偏向于去实现——还记得当时在疫情初期,没有任何实体店开门。我的意思是,如果你看看亚马逊在疫情期间在每个人生活中所扮演的角色,那是极具开创性意义的。因此,我们不得不问自己:我们是否要快速建设,也许无法做到尽善尽美,以此为代价来服务那些也在努力维持自身业务运转的客户和卖家?这是你必须做出的第一个决定,而正如我们几乎一贯所做的那样,我们决定偏向客户这一边。

你知道,然后很明显的是,在我们建设的过程中,很明显并不是我们规划的每一件事都进展得完美无缺。我们有很多——你知道,我们的履约团队在办公室的时间比公司其余大部分人都要多,但仍然有很多人必须参与到大量的规划、设计和评估中。人员分布在各个地方,还有远程办公。然后,你现在正在平衡两者的结合,或者说两者的张力,即崇尚

英文原文

>>: Well, what's interesting is you know we have this set of leadership principles that a lot of people know about. We have the 16 leadership principles. And a lot of these leadership principles uh you know they they're supposed to really and they do govern the way we think about operating as a team and culturally, but there are several that are in tension with one another and sometimes people are confused with about that, but the reality is it just reflects the way the real world works. It nothing is is really perfectly clean. You're always making trade-offs. So, if you go back to that time when we made the decision to build out the fulfillment network and the last mile transportation network that aggressively that quickly, the question from the you know the team was facing is we know if we go this fast, it's going to be really hard. It'll probably be more expensive than if we went slower. Um we will probably not get everything as optimally as we would if we went slower, but customers and sellers really need it. Like so are we going to actually shade on the side of uh enabling Remember back then in the early part of the of the pandemic, we there no physical stores were open. I mean if you look at the role Amazon played in everybody's lives during the pandemic, it it was it was very seminal. And so, we had to ask ourselves are we going to build fast and maybe not as optimally as we can with the trade-off of serving customers and sellers who are trying to you know also have businesses that that um sustain themselves or not. That's the first decision you have to make and we decided as we we almost always do to to shade on the side of customers. You know and then it was um it was fairly obvious uh uh, that as we were building, it was obvious that not everything that we were planning was going perfectly. We had a lot of, you know, our fulfillment team was more in the office than most of the rest of the company, but still a lot of people that have to participate in a lot of the designing and the planning and the assessing. You had people all over the place and and remote. And, uh, you know, and then now you're balancing the combination or the the tension of uh, bias for

速度、高标准与网络架构重构

行动或速度,以及,你知道,始终如一的高标准,这意味着你要按照始终规划好的成本结构、交付和设计来交付。所以,你再次必须做出权衡。我们做出了权衡,站在客户这一边,迅速行动,以便能够服务卖家和消费者。

我们当时认为会有一定程度的善后清理工作。那么,我们是否确切知道拓扑结构会以当时的方式发展演变?并不,而且当时有些东西我们没有进行优化,我也不确定我们是否预见到了不会被优化,但如果你有良好的指标,如果你身处一种讲真话的文化中——你知道,这是我们文化的另一个非常重要的部分,那就是我们把数据摆到桌面上,把问题摆到桌面上,我们彼此直截了当,不许人们掩盖问题。如果你有这种类型的文化,这在指标中是相当明显的,在讨论中也是相当明显的,然后你只需要去弄清楚你想如何改进它,哪些部分只是某种小的生产力层面的事,哪些是架构层面的部分。在安装好那些容量之后,我们回去对网络的核心部分进行了真正的重构,你知道,在当时对那个团队来说,这在他们的优先级清单上可能排在第八或第九位,但后来变成了一个高得多的优先级,作为一种真正兼顾速度和成本的方式。

英文原文

action or speed and, um, you know, relentlessly high standards, which means you deliver at the cost structure and the delivery, um, and the design that, you know, you'd always planned for. And so, again, you have to make trade-offs. We made the trade-off to side with customers and to move quickly to be able to serve sellers and consumers.

And we thought there'd be some amount of cleanup. Now, did we know exactly how the topography would work out in the way it did? No, and there were certain things that, um, that we didn't have optimized and I'm not sure we foresaw wouldn't be optimized, but if you have good metrics and if you're a culture that's a truth-telling culture, which you know, that is another really important part of our culture, is that, um, we get the data on the table, we get the issues on the table, we're direct with one another, we don't allow people to paper over issues. If you have that type of culture, it's fairly obvious in the metrics and it's fairly obvious in the discussion, and then you just have to go about figuring out, uh, how you want to improve it and which pieces are just kind of small productivity things and which are architectural pieces. We went back and really re-architected key parts of the network after we got, you know, that capacity installed that, you know, was probably at the time for that team was maybe eight or nine on their list of priorities, but became a much higher priority in a way to actually get the combination of speed and cost.

从早期 AWS 到生成式 AI 的资本支出与需求可见度

>>: 好的。这太引人入胜了。你知道,在最初,你知道,当你启动 AWS 时,你创办了 AWS。这有点像是“建好了,他们就会来”,而且,你知道,好的,你正在建设所有这些基础设施,然后你要把它出租出去。所以他们得来,否则你就会陷入大麻烦。但这如今是在一个大得多的规模上,也就是说,你和其他人,但我想说主要是你,或者至少你肯定是最大的参与者之一,正在以如此之快的速度建设数据中心和芯片容量,以至于金融市场都在说“噢,世界上没有足够的钱来为这些项目融资”之类的话。然后,你知道,我们刚好在公司债市场、股票市场等领域看到了那种惶恐不安。那么,你如何知道在这次建设中建多少算是太多了?鉴于需求如此陡峭,你们增长如此之快,而且供应链还存在争夺,你们在某种程度上是在争相获取冷却、电力、芯片以及所有这些东西。

英文原文

>>: All right. Now, fascinating. Um, you know, you kind of like at the beginning, you know, when you started AWS, you like started AWS. It was kind of build it and they will come and that, you know, okay, you're building all this infrastructure and then you're going to rent it. Um, and so they needed to come or you'd be in a lot of trouble. Uh, but this is that at a much bigger scale in that, um, you and others, but like I would say primarily you, or at least you're certainly one of the biggest players, are building data center, uh, and chip capacity so fast that like the financial markets are saying things like "Oh, there's not enough money in the world to finance these things." And then, uh, you know, and we just kind of saw that skittishness in like the corporate debt market and equity markets and so forth. Um, and so how do you know like how much is too much on that build out? Given the demand is so steep and you're growing so fast, um, and then there's a contention, um, for that supply chain that you're kind of fighting for to get, you know, your cooling and power and chips and all that.

>>: 是的,这是个非常好的问题,我希望有一个公式能让它变得简单,那会为我们团队省去很多时间。是的,我想说在第一波云计算浪潮中,你知道,当我们启动 AWS 时,我的意思是,稍微有点……我们不知道人们会不会用它。所以是“建好了他们就会来”,但我们在公司内部有非常好的信号。当时,你知道,这大约是在 2000 年代初期,我们的团队行动速度远没有达到我们希望的那么快,尽管我们觉得相对而言我们行动很快,但对我们自己来说,我们就是想不通为什么需要耗费这么长时间。结果发现,我们的产品团队把 70% 到 80% 的时间花在无法让他们产生差异化的基础设施部分上,而只有大约 20% 的时间花在让产品产生差异化的部分上。于是,你知道,我们意识到每个团队都在这么做,都在重复造轮子。所以,我们最初构想 AWS 是为了让我们自己能够在内部行动得更快。我们觉得如果我们构建一组大规模、高可用、低成本、高度灵活的基础积木服务,比如计算、存储、数据库、内容分发、消息传递等诸如此类的东西,我们就能在我们的消费者业务中构建得快得多。然后我们就想,“相对来说,我们在技术上相当不错。可能其他公司也有同样的问题。”但甚至在我们对外发布之前,内部就有非常多的团队表现出兴趣,以至于我们知道我们走在正确的轨道上。我认为我们当中没有任何人预料到它在外部会以那么快的速度增长。

在 AI 方面,你知道,正如你所知道的,经历过不同的浪潮,人们说:“就是现在了。AI 终于来了。”你知道,甚至在生成式 AI 浪潮出现前的大概 6 到 7 年,人们就觉得属于 AI 的时代到了。我们构建了一大批 AI 服务,在 AWS 业务中实际上是相当不错的业务,但完全不能与我们现在所看到的情况相比。比如在 AWS 的早期,我们觉得我们增长得非常快,我们感觉很好。在 3 年后,我们的年化运行率业务规模约为 6000 万美元。而在这次生成式 AI 浪潮的前 3 年里,我们的业务——仅我们在 AWS 内部的 AI 业务,运行率就超过了 250 亿美元。所以,它快了好几百倍。所以,我们就是从未见过这样的事情。

然后问题就变成了,为了抓住这个机会,你想要投入多少资本支出。而且,你知道,我想告诉你的是,你知道,我们曾说过今年,在 2026 年,我们预计将支出大约 2200 亿美元的资本支出。顺便说一句,我只要告诉你,我还记得 15 年前在领导团队早餐会上,当时我们无法相信电信公司在资本支出上花了 500 亿美元。我们当时想:“他们怎么能在资本支出上花那么多钱?”所以,这些数字是……你知道,它们有点令人瞠目结舌。而且,即使今年支出 2200 亿美元的资本支出,我们仍然将大量的需求留在了桌面上。对我们有所帮助的是,我们对客户需求有非常好的可见度。因此,如果你思考 AWS 中的资本支出投资以及现金周期的运作方式,有两个宏观领域。一个是针对数据中心的投资,另一个是针对服务器和网络的投资。数据中心这部分,你必须提前大约 2 年进行投资,然后才能在数据中心放置服务器并开始变现。好消息是你只需进行一次该项投资。它是一项使用寿命约为 30 年的资产。但你必须提前几年进行投资。服务器和网络设备,根据组件的不同,仅需提前几个月。所以在你扣动扳机之前,你对客户需求有非常好的可见度。如果事实证明你实际上并不需要填满那些数据中心的容量,你就不会去购买服务器网络设备。平均而言,它们往往在大约 3 年内实现盈亏平衡。目前它们的使用寿命大约为 5 到 6 年。而我们正在达成的大多数交易都是大约 5 年期的交易。因此,当你像我们这样同时以极快的速度建设如此多的数据中心时,你将会花费大量资金,并且在这些年里你的自由现金流将会面临逆风,直到你进入随后的那些阶段——你知道,几年之后,所有这些数据中心都已上线并都在变现,你正在从服务器和网络投资中收回资金,但由于现金周期的运作方式,当你在早期增长如此之快时,它会面临逆风。

英文原文

>>: Yeah, it's a very good question and I wish there was an equation, um, that would make it simple. It would save us a lot of time as a team. Yeah, I think I would say in the first wave of cloud, you know, when we started AWS, uh, it was I mean, there was a little bit of, uh, we didn't know if people would use it. Um, so build it and they will come, but we had very good signals inside the company. Which at the time, you know, this was around the years, you know, the early part of the 2000s we had, um, teams that were not moving nearly as quickly as we wanted them to, even though we felt like relatively we moved quickly, but for us, we just couldn't understand why it took so long. And it just turned out that our product teams were spending 70 to 80% of their time on the infrastructure pieces, which didn't differentiate them, and only about 20% of their time on what differentiated the product pieces. And so, we you know, and we realized every team was doing it and reinventing the wheel. And so, we originally conceived of AWS to allow ourselves to move more quickly internally. And we figured if we built a set of, um, high-scale, high-availability, low-cost, highly flexible building block services like compute and storage and database and content distribution, messaging, things like that, we would be able to build much quicker in our consumer business. And then we just said, "We're pretty good, relatively speaking, technically. Probably other companies have the same issues." But even before we launched externally, we had so many teams internally interested that we knew we were on the right track. I don't think any of us anticipated it would grow as fast as it did externally.

On the AI side, there were you know, as you know, there've been these different waves of people saying, "This is the time. AI is finally here." And you know, even maybe 6-7 years before the generative AI wave, people felt like it was AI's time. We built a whole bunch of AI services that actually was a pretty good business for us in the AWS side, but nothing like what we're seeing right now. Like in the early days of AWS, we felt like we were growing really fast and we felt good about it. And we were about a $60 million annual run rate business after 3 years. In the first 3 years of this generative AI wave, our business, just our AI business in AWS is over $25 billion in run rate. So, it's several hundred times faster. So, it's, um, uh, we just haven't seen anything like it.

And then the question becomes, how much CapEx do you want to invest to go after the opportunity. And, you know, what I would tell you is, you know, we've said this year, in 2026, we expect to spend about, um, $220 billion of capex. By the way, I'll just tell you that I remember being at leadership team breakfast, you know, 15 years ago when we couldn't believe the telco company spent $50 billion in capex. We're like, "How are they spending that much on capex?" So, these numbers are, you know, they're kind of mind-blowing numbers. And, um, even spending $220 billion of capex this year, we're leaving a meaningful amount of demand on the table. The thing that helps us here is that we have really good visibility, uh, into customer demand. And so, if you think about the capex investments in AWS and the way the cash cycle works, there's two macro areas. There's the investment for data centers, and then there's the investment for, uh, for servers and networking. The data center piece, you have to invest, you know, about 2 years in advance of when you can put servers in the data centers and start to monetize them. The good news is you only make that investment once. It's a useful life asset that's about 30 years. But you make that a couple years in advance. The server, um, and networking gear, depending on the component, it's only a few months in advance. So, you have very good visibility into customer demand before you pull that trigger. And if it turns out you don't actually need the capacity to fill those data centers, you won't buy the server networking gear. That on average, they tend to break even, uh, in about 3 years. And they have useful lives at this point of about 5 to 6 years. And most of the deals we're doing are about 5-year deals. And so, when you are building as fast as we're building with so many data centers simultaneously, you're going to spend a lot of capital and your free cash flow is going to have headwinds in those years until you get to those later stages, you know, a few years down the road where all those data centers are online and they're all being monetized and you're making back your money from the server and the network investment, but it has because of the way the cash cycle works, it has headwinds in the early years when you're growing that fast.

数据中心与政治议题

>>: 所以,实际上就这一点而言,你知道,回到你刚创立 AWS 的时候,数据中心可能是世界上你最不可能相信会成为政治议题的东西。但是我们现在就处于这个境地。而且特别是在美国,你知道,这很有意思,我相信你肯定经历过这个,但不管出于什么原因,世界上任何地方都没有人像美国政界那样反对数据中心。那么你如何……你知道,这最终会如何影响这个局面?我想知道,反对数据中心的论点是否有任何合理之处,然后,你知道,这又如何在某种程度上影响你在本土建设什么的策略,或者你知道,以及

英文原文

>>: So, actually on that, you know, data centers going back when you started AWS were probably the last thing in the world that you would believe would be a political issue. Um, but here we are. Uh, and particularly in the United States, you know, it's funny and I'm sure you've experienced this, but nobody anywhere in the world is as anti-data center as the, uh, kind of US politics for whatever reason. Um, so how do you, you know, how does that end up affecting this I guess is there is there any merit to the anti-data center argument and then, um, you know, how does that kind of inform your strategy of what you build here or you know, and

数据中心建设与基础设施需求

你在其他地区所建设的?对。

英文原文

what you build in the other regions? Yeah.

>>: 嗯,我的意思是,我就谈谈我所掌握的背景,或者至少是我所坚信的,那就是:如果你想想我们今天在世界上所做的一切,股市、银行业、医疗保健、娱乐、购物、教育、商业、打车,我们所做的一切都是数字驱动的。它们都以非常相似的方式使用数据中心——

英文原文

>>: Well, I mean, I'll just give you some of the context that I have or at least I believe, which is you know, if you think about everything we do in the world today, well, you know, stock market, banking, health care, entertainment, shopping, education, business, you know, ride hailing, like everything we do is digitally driven. They're all using data centers in a very similar

>>: 是啊,大家都说“我反我自己”。是的,[笑声]我不想再用手机了。

英文原文

>>: Yeah, well, no, everybody is I'm anti-me. Yeah, it's [laughter] I don't want to use my phone anymore.

>>: 而且它们全都使用数据中心,而那还是在 AI 出现之前。AI 是我们这个时代最大的技术变革,我认为这是很有分量的一句话,毕竟我们经历过互联网、云计算和移动互联网时代。所以,现实情况是,为了支持我们刚才谈到的 AI 方面的快速增长,我们需要建设的那种基础设施,在全世界以及在这个国家,大概自从 20 世纪 50 年代我们修建高速公路和桥梁以来,就再也没有出现过类似的规模了。我的意思是,我们正在经历的就是这种级别的建设。

而且这个国家——我认为整个世界普遍如此,但我特别强调美国——承受不起不建数据中心的代价,否则我们会发现像中国这样的另一个国家将在那里建立所有的领导地位和所有的规则规范。我认为无论在国内还是全球层面,我们大家谁都不会喜欢那种局面。所以,我们必须建设数据中心。

现在,我是否认为作为整个行业,我们有办法比过去做得更好?当然有。我认为这一切发生得非常快,大家都在一起摸索学习。但是,目前正在传播的一些说法,我认为介于谣言和不实陈述之间,因为这是一个很容易让人树立起“靶子”反派的问题。在政治上,有时投机分子喜欢找出这样一个反派来指责。但我可以举几个例子。高尔夫行业或杏仁种植业消耗的水资源远多于数据中心。仅作为一个数据参考,全美的高尔夫球场消耗的水是我们所有数据中心的 200 倍。它们两天消耗的水就比我们数据中心一年消耗的还要多。所以,这就是一个很好的例子。

或者你也可以谈谈污染,人们在谈论污染。实际情况是,当你注册新站点并且拥有备用发电机时,你必须注册并申报如果你全天候满负荷运转所有这些发电机的排放量。但是,当然,这种情况从未发生过。备用发电机一年运行的时间不到 1%,为了维护大概每年也就运行 10 个小时。

或者你可以谈谈电价,如果你看看我们拥有大型数据中心业务的不同地理区域,有些地方的电价上涨了,有些地方的电价下降了。但真正的问题在于,作为一个国家,我们过去没有按照需要的方式对电网基础设施进行投资,而未来是会有显著增长的。所以,总会有某种力量推动它走向投资,碰巧由于 AI 的增长如此迅速、如此庞大,成了推动这一切的契机。但随着基础设施建设的推进,你当然会发现,一旦在大多数地区真正具备了这种容量,电价最终就会持平或下降,就像在印第安纳州、佐治亚州或密西西比州发生的那样。

因此,有些事情我们可以做得更好。我的意思是,人们忘记的另一件事是,在这些地区,大型数据中心提供商缴纳了大量税款。比如在印第安纳州的圣约瑟夫县,我们缴纳了大约 30 亿美元的税款。社区拿到了这笔资金,并能将其花在对这些社区真正重要的事情上。所以,社区也从中得到了切实收益。我们还建立了像“携手共建”(Built Together)这样的项目,我们刚刚承诺在未来 5 年内,向拥有我们数据中心业务的社区再投入 10 亿美元。

所以,我认为我们必须继续与社区合作。这必须是一种公私伙伴关系,但这种建设对国家的未来至关重要。想象一下,如果我们当年没有建设高速公路和桥梁,这个国家的经济繁荣和综合能力会变成什么样。我们必须客观看待这一点,并且在我们开展建设的社区中做好合作伙伴。

英文原文

>>: And uh, and they they all use data centers and then that's before AI. And AI is the biggest technology transformation of our time, which I think is saying something since we lived through the internet and the cloud and and, um, and mobile. And so, you know, the reality is the type of infrastructure buildout we need to support the rapid growth we were just talking about on the AI side, it's there there hasn't been anything like it in the world and in this country since maybe when we built out the highways and bridges, you know, in the 1950s. I mean, that's the type of buildout we're going through. And the country, I think the world in general, but I'll say the US specifically, cannot afford not to build data centers, or we will find that another country like China will will establish all the leadership and all the norms there. And I I don't think any of us are going to like that either domestically or globally. So, we have to build data centers.

Now, do I think there are ways that we can be doing it better, all of us as an industry, than we have? Of course. You know, I I I think it's happening quickly, and I think everybody's learning together. But, there are a number of what I would consider somewhere between, um, myths and mistruths right now being propagated because it's it's one of those issues where everybody it the you have an easy villain. And politically, and and sometimes opportunists like to kind of find that villain to point at. But, you know, I'll give you examples. The golf industry or the almond, um, farming industry consume way more water than data centers do. Just as a data point, our data centers, like golf courses consume 200 times more water than all our data centers. And they consume more in two days than we do in a year in our data centers. So, there's just a lot of like that's a good example.

Or you can talk about, you know, people talk about pollution. And what happens is when you when you register new sites and you have backup generators, you have to register uh, and show the amount if you ran all of those generators full-time at full capacity. But, of course, it never happens. You only run backup generators is of 1% of the year, like 10 hours a year for maintenance. So, like, you know, or you talk about the energy rates, you know, I if you look in the different geographies in which we have a big data center presence, some of the energy rates have gone up, some of the energy rates have gone down, but the real issue is that as a country, we have not invested in the infrastructure of our grids the way we've needed to, like, there's going to be meaningful growth. And so, something was going to push it over to investment, and it just turns out that AI, because it's growing so rapidly, uh and so significantly, is the thing that pushed it over, but building it out, of course, um you you what you're going to find is once you actually get that capacity in most of the geographies, they're going to end up, you know, the rates will flatline or go down as they have in Indiana or in Georgia or Mississippi.

And so, you know, there are things that we can do that are that, you know, the better. I mean, the other thing people forget about is in these, um, geographies, the big data center providers are paying a lot of tax. So, look, if you look in Saint Joseph County in Indiana, we we've paid about $3 billion of tax. The communities get that money, and they get to spend it on things that really matter for those communities. So, the communities get something out of it, too. We've built programs like Built Together that we, you know, we just committed to another billion dollars in the communities in which we have data center presences over the next 5 years. And so, you know, I think you have to we have to keep working on it with the communities. It has to be a public and private partnership, but the build out is so important to the future of the country. Like, imagine if we hadn't built out our highways and bridges in in what the economic prosperity and the capabilities of the country, um, would be. And and we have to kind of keep it in perspective, and we have to, you know, be partners in the communities in which we, uh, build.

AI 需求的“哑铃”结构与供应短缺

>>: 让我们回过头来再看一下资本支出。2200 亿美元,也就是每天 6 亿美元。为了让大家对此有个概念。我很好奇你目前是如何看待 AI 需求的。线下交流时我们曾聊到你把它看作一个“哑铃”,也许你可以定位或梳理一下当前 AI 需求的状态。

英文原文

>>: Let's go back to the the CapEx for a second. You know, the $220 billion you know, that's $600 million a day. Uh, and you just to, you know, put it put it in perspective. I'm I'm I'm curious how you think about AI demand right now. Off-line we were talking about how you see it as a uh a barbell and and maybe you can sort of situate or conceptualize sort of the state of AI demand at the moment.

>>: 嗯,首先,第一层背景就是我前面说过的,我简直不敢相信 AI 的增长规模有多大、速度有多快。在前 3 年里,它的速度比 AWS 初期快了几百倍,仅在前 3 年,AWS 的 AI 收入运行率就达到了 250 亿美元。所以规模非常庞大,但如果你观察需求的分布,它确实呈现出哑铃状。

我要说的是,在哑铃的一端是 AI 实验室,它们消耗着海量的算力,这是我前所未见的;另外还有少数爆发式的热门应用,像 ChatGPT、代码工具之类的。在哑铃的另一端是企业,它们使用 AI 主要用于规避成本和提高生产力。比如客户服务自动化、反欺诈或业务流程自动化。

在哑铃的中间,是企业当前正在生产环境中运行的工作负载。其中许多正在使用 AWS 并正在使用推理,但我认为绝大多数目前还没有以任何普及深入的方式使用。而我认为那将是 AI 使用中绝对规模最大的细分板块。

我认为你会看到这一幕发生,虽然我很难预测其发生的速度。它每年都在更大程度上推进。但我认为,如果你把时间跨度拉长到 5 年、5 到 7 年,去看看届时的局面——我认为并不需要等到 5 到 7 年,它绝不是一蹴而就的,但如果你展望 5 到 7 年后,我认为我们正在使用和现存的相当一部分(如果不是大部分的话)企业级应用程序,都将以普遍深入的方式使用推理。因此,摆在我们面前的是巨大的增长空间。

英文原文

>>: Well, I mean, the first you know, the first context piece is what I said earlier, which is just I can't believe how how big and fast AI has grown, you know, it's it's you know, a few hundred times faster than the beginning of AWS in the first 3 years, $25 billion run rate for us just in in AI revenue in AWS in the first 3 years. So, it's really large and yet it really is barbeled if you look at how demand is.

And what I would say is on one end of the barbell are the the AI labs who are consuming gobs and gobs of compute unlike anything I've seen. And and then if you know, a few runaway apps, chat GPT, code code, things like that. On the other end of the barbell are enterprises who are largely using AI um for cost avoidance and productivity. So, automating customer service or fraud or business process automation.

In the middle of the barbell are the current production workloads of enterprises. Um uh many of which are using AWS and and using inference today, but I would say the overwhelming majority of which still aren't in any pervasive way. Like you know, and that I think is going to be the largest absolute segment of AI usage. And I think you're going to see that it's hard for me to predict the rate at which that'll happen. It's you know, it's happening to a greater extent every year. But I think if you zoom out 5 years, 5 to 7 years and and you look at what it'll be like and I don't think it's going to wait for 5 to 7 years. It never happens in one fell swoop, but if you got if you just zoom out 5 7 years, I think that um quite a few, if not most, of the enterprise applications that we use and that exist today are going to be using inference in a pervasive way. And so, there's just there is a lot of growth in front of us.

>>: 你对此是怎么考虑的?因为到 2027 年,我们切实面临着一种隐约逼近的数据中心、芯片、内存等一切资源的短缺。仅仅是因为大家现在都在建设,但到年底并不一定能准备就绪,而需求完全没有放缓。

面对这种情况,当大型实验室愿意为电力、散热、芯片等各种环境要素支付任何代价或几乎任何代价时,你是怎么考虑的?然后你还有那些已经在那里很久的老客户,他们支付着常规费率来运营他们的业务。

是否存在某种商业压力,促使你们去想:“也许我们应该买断老客户的合同,卖给新客户,因为他们愿意付出任何代价。”而对老客户,你又不能给他们价格翻倍,那不公平。或者,对此你是怎么想的?因为这是一件很奇特的事,有些人已经在你们那里待了 20 年,做着某些正如你所说可能会转向推理的事情;然后你又迎来了这批如饥似渴、愿意买下一切的新客户。

英文原文

>>: And how do you think about it cuz there's kind of this impending data center chip, memory, everything shortage uh that's upon us in really 2027. Just because you know, everybody's building now, but it's not going to be ready uh necessarily by the end of the year and demand's not slowing down at all.

And so, when faced with how how do you think about it when faced with like um the big labs being willing to pay maybe anything or almost anything for power, cooling, chips, you know, kind of the environment. And then you've got these kind of old, been been around a long time customers who are paying their regular rates um you know, to run their businesses. Uh is there like any business pressure to go, "Well, maybe we should buy out the old guys and sell them to the new guys cuz they'll pay us whatever." And the old guys, you know, I can't double their prices. That wouldn't be fair. Or like, how do you think about that cuz it's such a weird thing and that you've got people you've had in there for 20 years doing a thing that's kind of you know, as you say, probably going to inference. And then you've got these new guys who are like insatiable. They'll buy anything.

>>: 是的,这是个好问题。我们倒没有完全按照你说的这种方式去考虑

英文原文

>>: Yeah, it's a good question. It's um you know, we don't think of it quite the way you're talking

算力与内存短缺及客户优先原则

……的事,但我完全能理解。如果你想一想,如今的数据中心和电力只有那么多。内存也只有那么多,而且我不认为这种短缺会在 2027 年结束。我认为,回到资本投资这个问题上,为什么我认为我们可以投入更多而且不会是对资本的糟糕利用,原因之一就是,目前 2026 年显然已经售罄了。2027 年也基本售罄。我们总是会为按需服务以及我们的推理服务 Bedrock 或 EC2 预留一定份额,但所有大块的容量基本都售罄了。2028 年也有相当大一部分售罄了。需求实在太旺盛了,而且如果你想想 AI 业务以及我们所说的核心业务——这里的核心可以理解为非 AI 业务——它们目前都在以非常惊人的速度增长。如果只有特定数量的内存,你就必须决定要分配多少内存给 HBM,也就是给 AI 加速器,相比之下又要分配多少给 DRAM,也就是给核心业务。

所以这些是你必须做出的真实权衡,但我会说,我们在这个问题上的出发点是聚焦于客户。对我们来说,在 AWS,我们与客户拥有深厚的关系和伙伴纽带。就像在疫情期间,不同于我们的竞争对手——我认为他们试图琢磨如何在季度内实现优化以尽可能推高收入,在一个各家公司都要进行成本优化的环境里——我们采取了不同的做法。我们主动派团队去协助客户弄清楚他们该如何优化成本,即便我们清楚这会在短期和中期内减少我们的收入;但我们要帮助客户取得成功,因为我们坚信,如果我们长期帮助客户,我们的业务自然也会随之发展。

在核心业务上也是同理。我想你完全可以去计算并决定:由于资源的稀缺性以及客户的付费意愿,有些客户愿意支付更高价格,从而挤压掉你的核心客户;但那些核心客户是在 AWS 之上运营他们的业务,运营着他们所有的核心应用程序。我们不会去挤压我们的客户,我们要确保他们能够扩展。然后我们的工作就是想方设法拥有尽可能多的容量,不仅允许我们的核心客户,也允许所有希望在 AI 方面使用我们服务的客户——大家确实想在 AI 方面使用我们——能够做到这一点,并且以一种对我们在经济上也具备可持续性的方式来进行。

因此,我希望我能告诉你我认为供应紧张只是 2027 年的问题,但我认为在未来几年里,我们会看到不同组件层面的短缺。我认为我们投入的容量大概比任何人都多,因为我们确实一如既往、非常热衷于继续像以往一样成为基础设施和 AI 领域的重大领导者。正如我所说,我们今年正在支出 2200 亿美元左右,我们本可以支出更多,而且在中长期内这都不会是对资本的糟糕利用,并且我认为我们可能仍然无法满足全部需求。现在的需求简直令人难以置信。

英文原文

about, but I can completely understand. There's If you think about there's only so much data center and power today. There's only so much memory and I don't think that that shortage ends in 2027. I think you know, I I I believe you know, one of the reasons when coming back to the capital investment why I think we can invest a lot more and wouldn't be a bad use of of capital is that you know, 26 is obviously this point sold out. 27 is largely sold out. We always leave a certain amount for on demand and and our inference service bedrock or or EC2, but largely sold out all the big chunks. A good chunk of 28 is sold out. Like there's so much demand that um you know, it is uh and and you can't uh we have if you think about the AI business and what we call core business which think of core as non-AI. They're both growing at really rapid rates right now. And you know, if if you have a only a certain amount of memory, you have to decide how much of the memory you want to you know, you want to allocate to to HBM, you know, to the to the AI accelerators versus um to um DRAM, you know, into you know, your core. So, it's uh these are real tradeoffs you have to make, but I would say that where we start on this issue is um being customer focused. And for us uh we you know, we have deep relationships and partnerships with our customers in AWS. And in the same way during the pandemic, unlike our competitors who I think tried to figure out how to how to optimize within quarters to drive revenue as much as possible in a in a world where companies were going to cost optimize, we took a different approach. We you know, we proactively had our go out and help customers figure out how they can cost optimize even though we knew it would diminish our revenue um short and medium term, but you know, we're going to help our customers be successful cuz our very strong belief is if we help customers over a long period of time, our business will come along with it. And that's the same thing here on the core. You know, I guess you could do calculations and decide that you have customers because of the scarcity and and in their willingness to pay would pay more to squeeze out your core customers, but that they're running their businesses on top of AWS. They're running their all their core applications. We're not going to squeeze our customers and we're going to make sure that they can scale. And then our job is to try to figure out how to have as much capacity as we can to allow not just our core customers, but all of our customers who want to use us in the AI side and people want to use us in the AI side um to be able to do so and uh and do so in a way where, you know, it's it's sustainably economically for us as well. And so, you know, I wish I could tell you that I thought that the supply constraints would be just a 2027 issue. I think we'll see them in different components for several years. We are I think that we're probably putting more capacity in than anybody else cuz we really continue we're we are um very passionate about continuing to be the significant significant leader in the infrastructure and AI space like we've been. But uh as I said, it's uh and we're spending $220 billion so this year and we could spend a lot more and it wouldn't be a bad use of of capital and that both, you know, medium-to-long term and I think we still probably wouldn't satisfy all the demand. There is just an incredible demand right now.

收购 Annapurna Labs 与自研芯片之路

>>: 让我看看。说到这一点,你在 2015 年做了一件事,当时你们收购了 Annapurna Labs,那大概是在——你们在 2015 年可能并没有真正考虑到庞大的 AI 需求,我是说,也许你们想到了,但在 2015 年确实没有太多的 AI 需求。那么,是什么促成了那个决定,它在这个新世界里又是如何得到回报的?

英文原文

>>: Let me see. So, kind of speaking of that, you you did something back in 2015 uh when you bought Annapurna Labs which was probably before you probably weren't really thinking, I mean, maybe you were, but about like giant AI demand in 2015 cuz there just wasn't much AI demand in 2015. So, kind of what drove that decision and then how is it kind of paid off in this new world?

>>: 是的,我认为 Annapurna 团队是我有幸共事过的最有才华的团队和人群之一,这是亚马逊公司历史上即使不是最好、也是极佳的收购之一。我们预见到了其中一部分,但我并不认为我们收购 Annapurna 是为了研发 AI 芯片本身。当你达到一定规模时,你开始能够接触并洞察到极大规模下客户的使用模式,你意识到如果你能进行垂直整合,并且能够自己构建某些能力,你就能为客户提供更多价值,并为业务本身带来更好的经济效益。

所以 Annapurna 对我们来说最初只是针对核心 EC2 服务器。我们觉得服务器有太多资源被用于虚拟化、网络、安全以及存储。我们希望能将服务器接近 100% 的资源用于面向客户的计算。因此在收购他们之前,我们就已经在和 Annapurna 合作研发这种网卡(NIC),把那些组件卸载到网卡上,好让我们尽可能多地保留服务器的计算能力。我们非常喜欢这个团队,也十分喜欢我们共同合作的产品。我们意识到我们要采购的这套方案最终将应用在几乎每一台 EC2 服务器中,而事实证明它如今存在于我们拥有的每一台服务器上。所以我们最初收购它,是因为那将成为我们计算能力的核心组成部分;又因为该团队在造芯片方面极其有才华,我们觉得他们大概也能制造其他芯片。

在那时,我们与英特尔有着非常深厚的合作伙伴关系——我们至今依然与这家公司保持着深厚的合作。但英特尔几乎占据了全部的 CPU 份额,而当你面对一个占据几乎所有份额的合作伙伴时,他们通常不会考虑如何提升性价比。他们琢磨的是其他能让他们获得更多份额、拉动更多收入的功能。顺便说一句,这完全可以理解。这是市场运作的一些内在机制,也是“创新者的窘境”产生的一部分原因。因此,我们曾尝试在性价比上推动他们,但我们很难在那方面引起注意;然而我们的客户希望将越来越多的本地工作负载迁移到云端,并且他们想要更好的性价比。

于是,我们让 Annapurna 团队放手去做的下一件事,就是打造一款 CPU 芯片。他们打造出了 Graviton,如今我们排名前 1000 的 EC2 客户中有 99% 都非常广泛地使用它。它的性价比比其他 x86 处理器高出大约 40%。因此,这对我们的客户和我们的业务都产生了巨大的影响。

就在几年前,我们在 AI 领域看到了同一出戏码,那里确实存在一家非常优秀的主导供应商,我们曾与他们保持深厚的合作,现在依然保持着深厚的合作,而且在可预见的未来里我们都会如此。但他们面对庞大的市场,正在打造许多不同的产品,有各种不同的优先事项。我们知道我们的客户需要更好的性价比。这就是为什么我们在 Annapurna 内部剥离出了一个独立的团队来打造一款 AI 加速器,我们称之为 Trainium,它的性价比同样比其他同类处理器高出约 30% 到 40%。

当你谈到我们刚才聊的杠铃中间部分时,如果你问是什么因素会改变杠铃中间部分、让更多现有的企业生产应用采用推理,有那么几点:一部分是能够自如进行后训练和微调的人才,以及知道如何确定优先方向并落实执行的人才与组织能力;但其中很大很大的一部分是推理的成本。推理成本在过去几年中已经下降了不少,但在我看来,要让它尽可能无处不在地被使用,目前的成本仍然高出了一个数量级,因为如果你要求企业把如今使用 CPU 的应用程序重写为……

英文原文

>>: Yeah, I think, you know, Anna the Annapurna team is one of the most talented teams and set of people I've ever had a chance to work with, and I it's one of the very best acquisitions we've done at Amazon in the history of the company, if not the best. And it was uh we foresaw some pieces, but I don't think that we we did not make the Annapurna purchase for AI chips per se. Like what what um you know, when you get to a certain scale, uh you start to have access and visibility to patterns of customers at very large scale that you you you realize if you can vertically integrate and um and you could build um certain capabilities yourself, you'll be able to provide more value for customers and uh you know, and and better economics for the business itself. So, what Annapurna started as for us was just um on the kind of core EC2 server. We felt like we were using too much of the server for virtualization and for networking and for security and for storage. And we wanted to be able to use as nearly 100% of the server for compute for customers. And so, we we had been working with Annapurna before we acquired them on this NIC that offloaded those components to the NIC to allow us to have as much of the server for compute as possible. And we really liked the team, and we really liked the product that we collaborate with them on together. And we we realized we were going to buy that was going to end up being in virtually every EC2 server, and it's turned out to be in every server we have. So, we originally bought it because that was going to be a core capability of our compute capabilities, and because the team was so talented building chips, we felt like they could probably build other chips, too. And we at that time we had this very deep partnership, which we still have a deep partnership with this company, but with Intel. But, Intel had virtually all of the CPU share, and when you have a a partner who virtually all the share, they're not often thinking about how to drive price performance. They're they're trying to think about other features that allow them to get more share and drive more revenue. By the way, it's totally understandable. These are some of the dynamics of of how markets work. It's part of how the innovators innovators dilemma, you know, um comes up. And so, uh we had tried to to push on price performance and was hard for us to get attention there, but we had customers who wanted to move more and more of their on-premises workloads the cloud and they wanted better price performance. And so, the next thing we turned that Annapurna team loose on was to build a CPU chip. And that they built Graviton, which um uh 99% of our top 1,000 EC2 customers use it very pervasively today. It's about 40% more price performance than other x86 processors. And so, that has been hugely impactful for our customers and and for our business. And we just a few years ago we saw that same movie in the AI space where you really had one dominant provider um who's very good and we have a we had a deep partnership with. We still have a deep partnership with. We will for as long as I can foresee. But, they have giant markets and and and lots of um different products they're building and priorities. And we knew our customers needed better price performance. And that's why we we spun out a separate team in Annapurna to build an AI accelerator, which we call Trainium, which is also about 30 to 40% more price performance than the other comparable um um processors. And you know, I think when you talk about that middle of the barbell we were just talking about, if you ask what are the what are the things that will change that middle of the barbell to have more of those current enterprise production apps using inference, a really big There are a couple things. You know, you some of it is, you know, some of the talent that's comfortable doing post training and fine tuning and some of the talent and organizational muscle that knows how to prioritize what to go after and how to do it, but a big big chunk of it is the cost of inference. The cost of inference has come down quite a bit in the last few years, but it's still an order of magnitude too expensive in my opinion for it to be used as pervasively as possible because if you're asking enterprises to rewrite their applications that use CPU today with

推理成本与芯片业务

AI加速器方面,如果在这些成本上的差距非常显著,那么他们从搭载AI加速器中必须获得的增量收益,其门槛就会高得多,才会有意愿去重写那些应用程序。但如果你能把推理成本降下来,那个门槛就会低得多,而且有了AI加速器和推理,所有应用程序都会变得更好、更智能、能力更强。因此,推动推理成本下降是客户能够普适化使用AI的一个非常重要的部分,而我们的芯片业务正是其中的重要一环。

英文原文

AI accelerators, if the difference in those costs are very significant, the amount of incremental benefit they have to get from having the AI accelerators on there is a much higher bar to want to rewrite those apps. But if you can take the cost of inference down, that bar is much lower and all applications are going to be better and smarter and more capable with AI accelerators and inference. So, that is a really important part for customers to being able to use AI pervasively is driving the cost of inference down and our chips business is a big piece of that.

>>: 是的。对,不,这确实——我能从我们自己的公司告诉你,这确实可能变得非常昂贵。我们有一位员工在最近——是的,干得挺不错,但我当时就觉得,好吧,这个推理可没那么便宜。嗯。

英文原文

>>: Yeah. Yeah, no, it has uh I can tell you from our own firm that it is it can get very expensive. We had one employee spent $2 million in the last Yeah, doing good work, but you know, I was like, okay, this inference is not that cheap. Um.

>>: 是的。

英文原文

>>: Yeah.

对 Anthropic 与 OpenAI 的投资

>>: 所以,你知道,你做过的事情之一就是进行了投资,特别是对 Anthropic 和 OpenAI,比如非常巨额的投资,我认为对 Anthropic 大概是180亿,对 OpenAI 大概是500亿左右之类。那么,究竟是什么促使你想那样做?你知道,那项投资以及英伟达等公司类似的投资,让华尔街陷入了一片慌乱,因为这让他们想起了网络泡沫时代那段糟糕的旧时光等等。你是怎么考虑这件事的,特别是考虑到他们本身也是客户,为什么这样做是合理的?

英文原文

>>: So, you know, one of the things that you've done is you've you've made some investments, particularly in Anthropic and OpenAI, like very large investments, I think, of like 18 billion in Anthropic and like 50 billion in OpenAI or something like that. And so, kind of what got you to want to do that? You know, that and that you know, that and kind of similar investments from Nvidia and so forth kind of got Wall Street up in a tizzy because it reminded them of the bad old days of the dot-com boom and so forth. How did you think about that, particularly since they are also customers and you know, why did that make sense?

>>: 这两家公司都是非常令人印象深刻的团队,也是非常令人赞叹的公司,而且他们业务增长的速度,至少在营收方面,我不知道我们以前是否见过类似的情形。这真的很令人难以置信。你知道,对我们来说,这是多方面因素的结合:这些团队的人员素质、他们构建的技术和模型,以及他们构建的一些应用程序;我们对AI变革潜力的坚信;以及我们相信在很长一段时间内,它们将是这个领域最成功的两家公司之一。这里将会有很多——并非每个人都会成为赢家,但在这个领域会有很多非常成功的公司,而我们相信这两家会是其中之一。

再者就是我们紧密合作这一事实。我是说,如果我先从合作时间更长的 Anthropic 说起,我们有非常多的客户在 Bedrock 和我们的推理服务中运行 Anthropic,而且我认为客户在 Bedrock 中运行 Anthropic 是最成功的。我们在芯片方面与他们有着深度的合作,他们在 Trainium 之上进行构建已经有一段时间了,我认为这对 Anthropic 非常有益,对我们的 Trainium 团队也非常有益,我想我们双方从彼此身上都学到了很多。所以,我们与他们有着深度的合作关系,基于我们对AI未来的坚信、对这些公司的信心以及这种合作关系,作为这些合作的一部分进行投资对我们来说是合乎逻辑的。

然后从 OpenAI 方面来说,我们只是有非常多的客户希望在 AWS 中使用 OpenAI,但由于他们之前达成的商业协议,他们无法做到这一点。长期以来,我认为两家公司之间存在很多互相尊重以及合作的意愿。因此,这又是经过一系列长达数月的交谈之后促成的,旨在实现在 Bedrock 中运行 OpenAI 的能力。我们还在有状态运行时环境方面共同构建了一款独特的产品,我认为未来所有智能体都将以这种方式构建。你将需要状态。与 Anthropic 一样,他们也对 Trainium 做出了数年、数吉瓦的承诺。我们坚信那在很长一段时间内都将是该领域最成功的公司之一。所有这些使得我们深化合作与投资顺理成章。

英文原文

>>: Both of those companies are really impressive teams and really impressive companies and the rate at which they've grown their businesses, at least in the top line, I don't know if we've ever seen anything like it. It's really unbelievable and you know, so to us it's a combination of who these teams are, the technology and the models that they've built and some of the applications they've built, our belief in how transformative AI is, the fact that we believe these are going to be two of the most successful companies in the space over a long period of time and they're going to be lots of Not everyone's going to be a winner, but they're going to be a lot of very successful companies in this space, you know, but we believe these will be two of them.

And then, you know, the fact that we partner so closely, I mean, you know, I would say that if I start with Anthropic, where we've had the longer partnership, you know, we have so many customers that run Anthropic in Bedrock and our inference service and you know, I think that it is I think customers are most successful running Anthropic in Bedrock. We have had a deep partnership with them on chips, you know, where they have been building on top of Trainium for a while and I think it's been very good for Anthropic. I think it's been very good for our Trainium team. I think we both learned quite a bit from each other. So, we have you know, we have a deep partnership with them where you know, both our belief in the future of AI, the belief of those companies and the partnership it made sense for us to make investments as part of those partnerships.

You know, and then on the OpenAI side, we just had so many customers who wanted to use OpenAI in AWS and they weren't able to do so because of their prior business arrangements that they had. And you know, for a long time I think the companies had a lot of mutual respect and and a desire to work together. And so this is another one of those where over a series of conversations and months the ability to be able to run Open AI in Bedrock. You know, we built a unique product together in the stateful runtime environment, which is how I think all agents are going to be built moving forward. You're going to need state. Like Anthropic, they made a multi-year, multi-gigawatt commitment to Trainium. And we just believe that that is going to be one of the most successful companies in the space over a long period of time. All those made it make sense for us to have deeper partnerships and investments.

AI 时代下的组织设计

>>: 转向关于如何利用AI来构建公司的话题。我想你提到过,Bedrock 团队由6名工程师在76天内重建了你们的推理引擎。而那原本需要40个人花上一年的时间。这确实大不相同。而且你知道,亚马逊以“双披萨团队”闻名。那么,鉴于这项技术确实似乎正在深刻改变现状,你目前在组织设计上的思考是什么?多年来我们变得超级、超级专业化,有设计师、产品经理、前端工程师、后端工程师以及这呀那呀的各种角色。然后突然之间,每个人都成了全才。嗯。

英文原文

>>: Switching over to kind of how you use AI to build a company. So I think you said the Bedrock team rebuilt your inference engine with six engineers in 76 days. And that would have taken 40 people a year. So that that's pretty different. And you know, Amazon is kind of famous for the two-pizza teams. So like what is What is your current organizational design thinking given the technology because it does seem to really change things. And it's making you know, we got like super super specialized over the years with you know, designers and product managers and you know, front-end engineers and back-end engineers and this and that and the other. And then all of the sudden like everybody's a renaissance person. Um.

>>: 是的。

英文原文

>>: Yeah.

>>: 那么从组织设计的角度来看,你怎么看待这一点?

英文原文

>>: And so how how do you think about that in terms of org design?

>>: 是的,我同意你所说的。我认为你提到的 Bedrock 经验对这里的每个人来说都非常令人大开眼界。我们花了很多时间在内部分享那个故事,以激励大家并提醒大家什么是可能的。因为随着时间的推移,最终发生的情况是——我是说我29年前加入这家公司,一开始是一名助理产品经理,负责大概五款产品。如今,当公司取得成功并变得越来越大,产品也越来越大时,最终就会演变成一名产品经理只负责一款产品,而且只拥有其中的一小部分。比如他们只负责定价,或者负责……每个人都变得更加专业化,而且大家都接受了这一点,认为如果想要打造庞大而成功的事物,就必须以这种方式开展业务,但事实并非如此。在看到AI领域发生的事情时,绝对不是这样。

你知道,甚至就在刚才——如果看过去这一周,我们在围绕消费业务中的智能体开展一些工作。我们在那里有大量的投资,但我们产生了一个非常喜欢的想法,周四我们商定要尝试为它做出一个真正可运行的原型,同样只有四五个人在周末加班加点,到周日就让它达到了80%可交付的状态。这真的是完全不同的世界。

因此,我认为这对组织的未来意味着——我认为第一点,我认为未来从事现有工作的人类数量会比今天更少。如果看通过智能体完成的代码编写量,看客户服务、商业智能和研究所占的体量,快进思考电子表格未来的构建方式、你所拥有的律师数量,我只是觉得虽然不至于没有人,但绝不会像大家在过去随着业务规模扩大而投入那么多的人力。将会出现不同且全新的工作岗位,有些是我们已知的,有些是我们尚不了解的,它们将随着AI、机器人技术和太空领域的发展而出现,会有各种各样的新岗位,但从事当前工作的人类会更少。

我认为团队规模会比现在小得多。你知道,我认为会有更小的团队,由能够进行跨职能工作的人员组成。他们不仅负责一个微小的切片,因为模型将能够在许多不同的职能上帮助他们完成80%的工作。我认为每个团队的起步阶段都会比我们过去先进得多。因此,我认为你们将能够更广泛、更迅速地进行发明创造。我确实认为有很多事情必须改变。我认为如今起步的初创企业,大多数从一开始就是以智能体方式、以智能体原生、AI原生开展业务的。所有的

英文原文

>>: Yeah, I agree with what you're saying. It's I think that the Bedrock experience that you alluded to was very eye-opening for everybody here. And when we we spent a bunch of time sharing that story internally to inspire people and remind people what's possible because over time what ends up happen I mean I started the company 29 years ago. I started as an assistant product manager and I was the product manager for I don't know five products. Today when when companies get successful and they get bigger and the products get bigger you end up where you know a product manager works on one product and they just own one slice of it. Like they own pricing or they Everybody becomes more specialized and everybody accepts that that's the way you have to do business if you're building something big and successful and it's not. And it's definitely not when you look at what's happening with AI and you know I even just this past if I look at the last week we're you know we're working on some things you know around agents in our consumer business. We have a whole bunch of investments there but we had an idea that we really liked that we agreed on Thursday we were going to try and have like a real working prototype for that again we had four or five people who over the weekend had a had it operating in a 80% shippable way by Sunday. Like that is a really those are different worlds that you live in.

And so I think what it means for the future of organizations is I I think number one I think that we're going to have fewer humans doing the work that they're doing today in the future than we have today. You know I just if you look at the amount of coding that's being done agentically you look at the amount of customer service and business intelligence and research and you fast forward to just thinking how spreadsheets are going to be built like the number of lawyers you have like I just think you're going to have you're not going to have no people, but you're not going to have as many humans as we've all thrown at scale as businesses have gotten bigger in the future. There are going to be different jobs and new jobs, some of which we know about, some of which we don't know about, that will arise as AI and robotics and space develop like you know, there going to be all sorts of new jobs, but we're going to have fewer humans doing what they've done today.

I think the teams will be much smaller than they are right now. You know, like I think you're going to have smaller teams that have they have people who can work cross-functionally. They don't only one you they don't only own one sliver because the models are going to be able to get them 80% of the way there on a lot of these different functions. I think that every team will start at a much more advanced stage than we have in the past. And so I think you're going to be able to invent much more expansively and much more quickly. I do think there's a bunch of things that have to change. I think that you know, the startups starting today, most of them are starting agentically and agent native, you know, agent native AI native right from the start. All the

重写代码与网络安全风险

成立时间较长的大公司将不得不弄清楚如何真正以同样的速度进行构建。我认为,我认为他们中的一些公司会弄明白这一点,而且你知道,当你拥有一家能力雄厚且客户群忠诚的大型企业时,其中一些公司会进展得非常缓慢去弄明白它,在我看来,它们将更容易受到初创公司的冲击。但我认为你们将不得不,我预测各家公司将不得不重写几乎所有代码以具备代理能力(agentically capable)。他们将不得不允许智能代理更新系统的不同部分。你必须在其中建立约束。我认为如果只看安全性,你知道,安全性……我的意思是,如果你看一下过去一两个月里对模型的所有担忧,这挺有意思的。他们关注的是那些更具幻想色彩的场景。顺便说一句,它们确实有可能发生。比如,邪恶的僵尸网络是否有可能接管一切?我的意思是,我想这有可能,而且你有可能给机器人注入恶意企图。这些都是可能的。我个人认为我们将共同解决这个问题,你知道,作为一个行业以及私营和公共部门一起。

英文原文

larger companies who've been in business for a while are going to have to figure out how to actually build at that same pace. And I think that I I I think that some of them will figure it out and um and you always like when you have a big business with a lot of capabilities and a loyal customer base. Some of them will move very slowly to figure it out and they will be more vulnerable in my opinion to startups, but you're going to I think you're going to have to I predict that companies will have to rewrite um almost all of their code to be agentically capable. Um they're going to have to allow agents to be updating different pieces of the You're going to have to build constraints there. I think if you just look at security, uh you know, security is I mean, it's kind of interesting if you look at all of the nervousness of the last month or two about models. They are focused on the more fantastical scenarios. Um and by the way, they're possible. Like, is it possible an evil botnet will take over, you know, everything? I mean, it's I guess it's possible and it's possible you can infuse robots with um you know, with malicious intent. They're all possible. I personally think we're going to figure that out together, you know, as an industry and private public segment.

>>: 我认为你必须先从关注其中一些事情开始。

英文原文

>>: I think you got to start by paying attention to some of the things.

>>: 是的。但我的意思是,有趣的是,我认为关于更近期的风险讨论得还不够,而这些风险实际上围绕着网络安全展开。

英文原文

>>: Yeah. But I mean, the thing that's interesting is that I don't think that there is enough discussion about the more immediate term risks, which are really around cybersecurity.

>>: 是的。

英文原文

>>: Yeah.

>>: 这些模型能够发现比以往多得多的漏洞,而这些是人类过去没有发现的。也许你可以争辩他们究竟能不能发现,但他们就是没发现。因此,如果向前展望,我认为应用程序必须能够在几分钟内对迫在眉睫的安全威胁做出响应。你知道,在今天,如果仔细想想,你发现了漏洞,人们对漏洞进行分类,人们开发补丁。然后,即使这部分做得很快,大多数公司也需要很长时间才能部署,因为存在所有这些依赖关系。你将必须在几分钟内完成部署。因此,如果你实际上没有重写应用程序以使其能够由代理进行更新,你在这个新世界中将毫无机会。因此,我只是认为,所有组织都将被重塑,我认为优先考虑这点的公司其状况将远好于那些不优先考虑的公司。

英文原文

>>: These models are so that they find so many more vulnerabilities than you did before and that humans, you know, weren't finding. And and maybe you could argue if they could or couldn't, but they just weren't finding. And so, if you fast forward then, I think that the way that applications are going to have to be able to respond to imminent security threats is is going to be in minutes. You know, in today, if you think about it, you know, you find vulnerabilities, people classify the vulnerabilities, people develop patches. And then, even if you do that part quick, most companies take a long time to deploy because there are all these dependencies. You're going to have to deploy in minutes. And so, if you don't actually have your applications rewritten to be able to be updated by agents, you're going to have no chance in in that new world. And so, I just think, you know, all organizations are they're going to be reinvented and I think the companies that prioritize are going to be much better shape than those that don't.

>>: 是的。而且看起来[清嗓子],你知道,我们作为一个行业在架构设计方面做得并不好,从大型系统到嵌入式设备,都没有良好的安全架构。你知道,清算的时刻已经到来。而且我的意思是,我认为好消息是这对新公司、新尝试、人们去做事情来说是一个巨大的机会。但是是的,从我们所谈论的来看,这就是现实的威胁。像那些理论上的、思想实验式的威胁,你知道的,对,也许它们会发生,也许不会,但这个威胁是现实而迫近的。

英文原文

>>: Yeah. And I it seems [clears throat] like, you know, we as an industry did not do a great job of architecting everything from the big systems to, you know, embedded devices with like good security architecture. And you know, the day of reckoning is here. And I mean, I think the good news is that's a big opportunity for new companies, new efforts, um people to do things. Uh but yeah, it it it's from what we're saying it is the threat. Like the theoretical, the thought experiment threats are, you know, right, maybe they'll happen, maybe they won't, but but this is clear and present.

>>: 是的。几乎我们在 AWS 方面接触的每一个合作伙伴和客户,任何规模的公司,都在担心安全问题。你知道,我们有一个专业服务业务部门,在那里我们帮助很多客户,我们还构建了一个名为 Continuum 的服务,它可以识别所有这些问题并构建补丁,但你知道,这说起来容易做起来难,而且实际上因为很多公司和很多工程师有时……专注于安全问题有时并不令人兴奋。很容易等到出现问题才去处理。如果你保护的是重要数据,那可不是个好主意。

英文原文

>>: Yeah. Almost every uh partner and customer we talked to on the AWS site, every company um of any size is worried about the security piece. You know, and and you know, we've we've got a professional services practice where we're helping a lot of our customers and we've built a service called Continuum that identifies all of these and builds patches, but it's you know, it it's it's easier to say than to do, and it it actually because a lot of companies and a lot of engineers sometimes it isn't exciting sometimes to focus on the security piece. It's easy to wait until there are problems. And if you protect data that matters, it's a bad idea.

>>: 嗯,我也在想,在大多数公司中,回到我们之前的谈话,专业化分工可能在安全方面体现了最糟糕的情况,你有这些非常非常深奥晦涩的安全工程师,他们不喜欢与其他工程师合作,他们是稀缺资源,诸如此类,结果在大多数公司、大多数软件公司中,他们编写软件的安全实践就是不够好。我认为,你知道,这显然必须改变。好消息是我们拥有有助于解决这个问题的工具。但是——

英文原文

>>: Well, I'm also thinking in most companies, you know, going back to our earlier conversation, specialization has probably been uh you know, the worst case insecurity where you've got these very, very esoteric security engineers who don't like working with the other engineers, who you know, are scarce resource and this and that and the other, and you know, as a result like in most companies, in most software companies their their security practices just aren't that good for writing software. And I think, you know, that obviously has to change. And you know, the good news is we have tools that will help with that. But

>>: 是的,就你的观点而言,好消息的一部分在于你将能够……你知道,你必须聘请渗透测试人员,但你能雇佣的安全人员数量有限,他们能覆盖的应用程序也有限。模型结合自动化将使你能够,你知道,能够更好地渗透测试你的整个攻击面,并且你将发现那些如果不靠侥幸可能永远发现不了的问题。

英文原文

>>: Yeah, and the good news part of it to your point is that you're going to be able, you know, you have to hire pen testers, there's only so many security people you're going to hire, there's only so many applications they can get to. The models coupled with automation are going to allow you to get, you know, to be able to better uh um pen test your entire surface and you're going to find things that you might not have otherwise found outside of a fluke.

AI 应用的三种路径与重塑现有产品

>>: 所以,你知道,在我们观察市场时,有一点挺有意思的,就是你可以用 AI 做很多事情。一是你可以像削减成本一样,减少会计师或律师的数量,或者诸如此类的事情。而且实际上现在有很多风险投资公司会说:“好吧,我们要去收购老牌公司并削减其成本。”他们有这种想法,但这其实对我们来说并没有那么有趣,因为我们觉得:“好吧,如果这是你的想法,那你的想法也太匮乏了。”然后还有一种是:“好吧,我们要去创造世界上从未见过的东西。”这超级令人兴奋。但随后还有第三种情况,就像你对 Alexa 所做的那样,你拥有一个产品,一个成功的产品,然后你说:“好吧,让我们从头重新思考这整个事情,因为我们有了这个新平台。”你知道,你是如何走到这一步的,在什么情况下这样做是合理的?

英文原文

>>: So, one of the things that you know, it is has been kind of interesting and us kind of looking at the market is you can do a lot of things with AI. One is you can like cut costs, you can reduce the number of accountants you have or lawyers or or that kind of thing. Um and there's a lot of there's actually venture capital firms that now are like, "Okay, we're going to go buy old companies and cut their costs." Um and they have that that's not really that interesting to us cuz we're like, "Okay, if that's your idea, you have very few ideas." Um and then there's like, "Okay, we're going to go build something the world's never seen before." and that's super exciting. But then there's a third thing which you've done um with Alexa where you've had a product, um a successful product and you said, "Okay, let's like rethink this whole thing from the beginning um because we have this new platform." You know, how how do you get to that and and where does that make sense?

>>: 是的。嗯,我认为这确实是对这三种要素的一个很有意思的划分。我认为,正如我们刚才所讨论的,组织确实将发生改变并变得更加精简。如果你做得对,它将使你真正优秀的构建者和这些小团队能够构建你所说的第二个类别,即人们以前从未见过的东西。你将能够做到这一点,因此当你有我之前谈到的那种经历时——在 4 天内你完全构建出一个新想法,并且已经完成了 80%。这对人们来说是如此具有启发性,以至于他们实际上会花更多的业余时间和思考精力去构思新想法。对我来说,这是 AI 领域正在发生的最令人兴奋的部分之一。但我也认为,对于拥有规模化成功客户体验的现有公司而言,如果他们认为 AI 主要是逐步、渐进式地改善体验,那么三到五年后他们很可能不会拥有制胜的体验。因为我认为我们所知道的每一个体验,甚至那些看起来最难想象改变的体验,几年后在 AI 的作用下都将发生显著的变化。因此,这意味着如果你想超越渐进式的思考,你就必须想办法让团队从头重新想象,如果今天利用像 AI 这样所有可用的新技术来构建,这些应用程序会是什么样子。在某些情况下,对我而言在 Alexa 上,我觉得我们必须这样做是显而易见的。在它被构建的时候,Alexa 的大脑确实极具创造力,但是由于生成式 AI 的出现,这个大脑所能具备的能力完全不同了,如果你想提供出色的客户体验并在长期内保持相关性,你就必须重新为 Alexa 的大脑布线。所以,那是相当显而易见的。顺便说一句,尽管它相当显而易见,但实际上团队……你知道,团队对他们构建的东西是有感情的,并为他们构建的东西感到自豪。而且你知道,关于什么可行、什么不可行的原则都是付出惨痛代价换来的伤疤。试图让团队彻底重新开始并重新构想,这需要时间,因为团队会说:“嗯,那不是我们过去的做法。

英文原文

>>: Yeah. Well, I I think that's actually an interesting delineation on the three um elements and I I think that organizations as we just talked about are going to really change and get more streamlined. And if you if you do it right, it will enable your really good builders and these small teams to build that second bucket you talked about which are things that people haven't seen before. You're going to be able to do it so and when you have experiences like I was talking about earlier where in 4 days you completely build a new idea that's, you know, 80% of the way there. It's so inspiring to people that they actually spend more of their free time and free thought cycles thinking about new ideas. That is to me is it's it's one of the most exciting parts of what's happening with AI, but I also think that for existing companies who have successful customer experiences at scale that if they think about AI as primarily just incrementally improving the experience, they will very likely not have a have the winning experiences three to five years from now. Because I think every single one of these experiences we know, even the ones that seem the most difficult to imagine changing are going to be meaningfully different with with AI in a few years. And so, it means that if you want to think more than incrementally, you have to find a way to get teams to reimagine from scratch what those applications look like if you were building it today with all the new technology available like AI. And in some cases it's to me in Alexa it was I felt like it was fairly obvious that we had to do that. It was you know, the brains of Alexa were really inventive at the time it was built, but the capabilities of what the brains could be were so different because of generative AI that you had to rewire the brains of Alexa if you wanted to be, you know, provide great customer experiences, be relevant over a long period of time. And so, that was fairly obvious. By the way, even though it was fairly obvious, it was difficult actually with, you know, the teams, you know, are are connected to what they've built and proud of what they've built. And you know, hard-earned scars on the tenets of what works and doesn't work. And to try and get get teams to completely start over and reimagine, it takes time because teams will say, "Well, that's not how we've done it.

重塑客户体验与组织变革

我们试过了,但没奏效。”或者诸如此类的。但我认为更难的是去审视各项体验,审视我们其他的消费者体验,比如我们的零售业务,或者我们的 Prime Video 业务、Fire TV 业务,或者 Prime Music。在这些体验上,这项技术在当下是否有一个好得多的解决方案,并没有那么显而易见。

但我实际上相信,其中的每一项业务我们都需要去重塑。我们有专门的团队在开发这些业务完全重新设想过的版本。那么,我认为我们能从一开始就做对吗?可能不会,我们会找到通过迭代摸索进去的办法,但它已经在催生各种新想法和客户体验,我们认为这些体验非常引人注目。接着,耐人寻味的将是一场竞逐:你究竟是想要一种完全不同的体验,就像几乎是一个全新的 App 那样?还是说那些探索推进得足够快,你把它们融入到现有体验中,随着你找到奏效的要素,在接下来的两三年里逐步切实地改变整体客户体验。但我确实认为,如果你想成为成功的领导者,在接下来的几年里,这些体验中的每一项都必须变得不一样。

英文原文

We've tried that and that hasn't worked." Or, you know, so um but I think what's harder is to take experiences, you know, take our other consumer experience Take our retail business, or take our Prime Video business, or Fire TV business, or your our Prime Music. Those experiences, they're not as obvious um that the technology has a much better solution today.

But, I I actually believe every single one of those businesses we need to reinvent. And we have teams of people working on versions of those businesses they're totally reimagined. Now, do I think we'll get it right um uh right from the get-go? Probably not, you know, we'll find ways to iterate our way into it, but it's already yielding all sorts of uh new ideas and customer experiences that we think are very compelling. And then, what'll be interesting is the race between Do you Do you want a completely different experience that's like something like a new app, almost? Or, do those advance quick enough and you add them into the existing experience where you end up meaningfully changing the overall customer experience bit by bit over the next couple few years as you find elements that work. But, I I I do think every one of those experiences has to be different in the next few years if you if you if you want to be the successful leader.

>>: 是的,那真是一个棘手的领导力难题。这让我想起我刚开始做工程师的时候,我和某人就某件事争论了起来。我的老板说:“听着,本,你必须明白一件事:在写下第一行代码之前,一切都可以讨论;而一旦写下了,那就是信仰了。”

英文原文

>>: Yeah, that's such a tricky leadership problem, you know, it reminds me of um when I first stuck began my career as an engineer, my boss I got into some argument with somebody about something. And my boss said, "Look, one thing you have to understand, Ben, is everything is up for discussion until the first line of code is written, and then it's religious."

>>: [笑声]

英文原文

>>: [laughter]

>>: 我想你在 Alexa 上体会过这点。但这真的很有趣,因为所有那些知识、所有那些经验、所有投入到构建那个最初事物中的心血,现在你却在说:“好吧,我们愿意放弃其中的很大一部分,迈向这个新世界。”顺便说一句,对客户来说也是如此,你会有很大一部分客户喜欢当前的体验。

英文原文

>>: And I guess you experience that with uh Alexa, but you know, it is um it is really interesting that cuz all the knowledge, all the experience, all the things that went into building that original thing are now you're saying, "Okay, we're okay giving a lot of that up and and going to this new world." And by the way, with the customers, too, you know, you're going to have some big set of customers that loves the current experience.

>>: 没错。每一次重大的转型——至少根据我的经验,也许你有一些不是这样的例子——但几乎每一次重大的转型都需要……这是一场巨大的变革管理。就像从本地部署迁移到云端,也是同一种类型的转变,当时很多基础设施负责人对他们构建的成果深感自豪,他们对它了如指掌,并且身处行动的中心,他们不想去学新东西,或者诸如此类,这将会是一码事。这跟我刚才提到的体验是一样的。试图重塑你们所有的客户体验时也是如此。我们都对过去10年构建的成果和这些体验感到自豪,而且我们都有上百件能让它们变得更好的事情,大家都为此兴奋不已,并把所有醒着的时间都花在上面。去思考我该如何彻底从头再来,这在认知上和情感上都是很难做到的。

英文原文

>>: Right. Every single big transformation, at least my experience, maybe you have some examples that aren't, but it almost every big transformation requi- it's a huge change management. Like moving from on-premises to the cloud, same type of transition where lots of infrastructure leaders were really proud of what they built and they knew it, you know, inside and out and they were in the middle of the action and they didn't want to learn something new or, you know, it it it's going to be the same thing. It's the same experience I was just mentioning. It's going to be true for you know, trying to reinvent all your customer experiences. We're all proud of what we've built over the last, you know, 10 years and these experiences and we all have a hundred things that can make them better that we're all excited about and we spend all our waking hours working on. To think about how do I completely start over is, you know, it's intellectually and emotionally hard to do.

>>: 是的,毫无疑问。毫无疑问。

英文原文

>>: Yeah. No no doubt. No doubt.

AI 时代给年轻人的建议

>>: 我们几周前刚刚孵化了 Andreessen Horowitz 学院,旨在帮助年轻人为我们正在讨论的这场变革做好准备。你曾说过 AI 是如何让构建变得更容易,但年轻人仍然需要学习真正的专业知识。我很好奇,如果你在 2026 年是 18 岁,关于如何为我们正在步入的这场变革做准备,你会对自己提出什么建议?

英文原文

>>: A- a- and the we just incubated Andreessen Horowitz Academy a few weeks ago to help young people prepare for this transformation we're talking about. You You You've said how, you know, AI makes building easier, but young people still need to learn, you know, real expertise. I'm curious if if you were 18 in 2026, what advice might you have for yourself about how to prepare for for this transformation that we're entering?

>>: 嗯,我有一个 25 岁的孩子和一个 22 岁的孩子。我想,在这项技术真正开始腾飞时,那个 22 岁的孩子大概是 19 岁,我很快就认识到,你不能告诉他们在教育中不要使用 AI。那艘船已经离港了,或者说那趟列车已经开出车站了,我认为大学不与其对抗才是明智之举。我只觉得这是人们必将使用的一种工具。然而与此同时,我认为所有年轻人都……而且你知道,对我们来说也是这样,我们有很多……我们有一种写作文化,很多人在使用 AI 来写作。你能看出来某样东西是不是 AI 写的。它并不完全对劲,各个部分拼凑得不够恰当。所以,我会给年轻人的建议,也是我给我孩子的建议,就是:

你无法逃避它,你也不能指望它凭空消失。它将在你的生活以及你尝试在工作中使用的每一种体验中产生难以置信的影响,并且它将让你能够以在我们之前完全不可能的方式进行发明创造。因此,你真的需要去了解它,你需要围绕它去自我学习,你需要大量使用它,你需要去尝试它。试着做一些超出你舒适区的事情。我的两个孩子都不是开发者,但他们都使用 AI 构建了应用程序。

把它当作你日常运作的核心,当作你在工作中如何使用工具的核心。

但我不认为它能取代批判性推理和思考。我认为这对大学也是如此。在许多方面,如果我以商学院为例,你每天会拿到三个必须分析的案例。你必须做大量的阅读,必须做笔记,必须弄清楚核心问题是什么,然后你会拿到所有这些附件图表并做笔记,接着你得拼凑出你认为这家公司应该采取的方案。

很多时候,有一帮人就是不做功课。他们就是不去阅读、不去做调研、不做笔记。而所有这些在 AI 面前基本上都不复存在了。AI 将能够让每个人都更快地达到那个进阶的起跑点。但我还要说,无论是为了构建一项战略、一个方法、一份规划,还是一个新产品或一种新的客户体验,真正去把这些点和片段串联起来的工作,我认为大多数时候 AI 是不会替大多数人完成的。并不是说它永远不会发生。我仍然认为你将需要人类的判断力、创造力、发明、实验,以及去思考所有碎片如何组合在一起,从而最终打造出令人惊叹的体验和业务。因此,我认为你要使用这些工具,它们将成为巨大的助力,但我仍然认为批判性推理和思考在我们所做的一切当中都将是非常重要的。是的。是的。

英文原文

>>: Well, I have a 25 and a 22-year-old. And so, I guess the 22-year-old was 19 when this was starting to really take off and I I learned very quickly that you can't tell them not to use AI in education. Like that that you know, that ship has left the station or that train has left the station and uh I think universities would be wise not to fight it. I just think it's it's a tool that people are going to use. And yet at the same time I think all young people and and you know, and I would say for us where we have a lot of people who you know, we have a writing culture who are using AI to write. You can tell when something's been written by AI. You know, it's it's uh it's not quite right. The pieces aren't put together quite right and you know, and so the advice I would give somebody young and I gave my kids was you can't run away from it. You know, and you can't wish it away. Like you it it's um uh it's going to be incredibly impactful in your life and every experience that you that you try and use in your work uh and and it will allow you to invent in ways that you that just weren't possible for us, you know, um before it. And so you really you need you need to learn about it. You need to educate yourself about it. You need to use it a lot. You need to try it. Try Try doing things that are outside of your comfort zone. Neither of my kids were developers, but they have, you know, used AI to to build applications.

Uh and use it as kind of the focal point of how you operate your day and how you how you you use um tools at work.

But I I I don't think it replaces critical reasoning and thinking. And I I think this is true for for universities. I you know, in many ways if I if I think about if I think about business school as an example you would get these three cases that you had had to analyze every day. And you had you had to do a lot of reading and you had to take notes and you had to figure out what the key issues were and then you got all these exhibits and you took notes on those and then you had to kind of put together what you thought the plan should be for that company.

And you know, often times there were a bunch of people just didn't do the work. And you know, they just didn't do the reading or the research or the note-taking. And that all that kind of goes away with AI. AI is going to be able to kind of get everybody to that starting that advanced starting spot much more quickly. But, I would also say that the actual putting the dots and the pieces together either to build a strategy or an approach or a plan or a new product or a new customer experience, I don't think AI is going to, you know, do that for most people most of the time. I It's not that it'll never happen. I still think you're going to need um human judgment and ingenuity and invention and experimentation and thinking about how all the pieces come together uh to end up um building amazing experiences and businesses. And And so, I I I think you want to use the tools and they're going to be huge aids, but I still think critical reasoning and thinking is going to be very important in everything we do.

Yeah. Yeah.

多元业务的驱动力

>>: 在接近尾声之际,你们涉足的业务横跨卫星连接、机器人、医疗健康等极其多元的领域。我的意思是,这种雄心是不可思议的。这项业务最初是从在互联网上卖书起家的。而现在发展成了这个样子。你怎么看将这些不同的业务线串联在一起的脉络,或者你如何考虑哪些业务线值得投入多年的承诺,又或者你如何确保自己不会铺得太开,再或者,你如何理解如此广阔的业务范围?

英文原文

>>: I During During towards closing here, uh you know, you guys are in businesses as as diverse as satellite connectivity, robotics, health care. Uh I mean, the ambition is an incredible thing. This business started as a, you know, selling books on on the internet. Um and uh and and here it is now. How do you think about sort of, you know, either what threads these these uh sort of different uh sort of business lines together or how you think about what business lines are worth, you know, committing for years or how do you make sure you don't spread yourself too thin or how do you make sense of just the the vast range?

>>: 嗯,我想说几点。首先,我认为我们生活在我们这辈子、也许是有史以来三大最重大变革的时代:AI、机器人和太空开发。它们规模都极其庞大,并且都将彻底改变我们所有人所遇到的一系列客户体验,而我们正处在这三场重大变革的核心。如果你看看我们在零售业务中所做的事情,看看我们如何使用机器人,以及我们在 AI 方面所做的事情——无论是让内部和外部构建者能够更轻松地构建成功的 AI 应用和 Agent,还是重塑我们所有的消费者体验。如果你想想亚马逊 Leo,或者说我们正在为全球 5 亿没有宽带的家庭构建的低地球轨道卫星星座……

英文原文

>>: Well, uh I'd say a few things. You know, first, uh I think we are living in um in an era of three of the biggest transformations in our lifetime and maybe ever between AI, robotics, and space development. And they're all huge and they all are going to completely change um a number of customer experiences that we all encounter and we are in the middle of all three of those big transformations. If you look at what we're doing in our retail business and you and how we use robotics and what we're doing on the AI side, you know, both in making it easier for internal and external builders to be able to build successful AI applications and agents as well as reinvent all our consumer experiences. If you think about Amazon Leo or our low earth orbit satellite constellation that we're building for the 500 million households around the world that don't have broadband

组织方式与避免精力过于分散

连接。

你知道,正在发生令人难以置信的一系列变革,我们有机会帮助客户加以利用,从而让他们的生活变得更美好;而且我们是以一种既能帮助客户,同时也能为我们自身带来长期可持续业务的方式来进行的。我认为我们有机会在更多领域为客户提供切实的帮助,而这我甚至都还没提及我们在食品杂货领域所做的事情,以及我们在自动驾驶、网约车和医疗保健方面所做的事情。

关于我们的组织方式,多年来我们内部经常进行讨论,许多外界人士也提出过同样的问题,那就是怎样才算精力过于分散。

英文原文

connectivity.

You know, there is there's an incredible set of transformations that are happening that we have a chance to help customers leverage in a way that makes their lives better and, you know, and we do it in a way that help customers but also lead to long-term sustainable businesses for ourselves as well. And we've, you know, I think we have a chance to be much more relevant in helping customers across many more areas. And that, you know, I'm not even mentioning what we're doing in grocery and what we're doing in, you know, autonomous driving, ride hailing, and health care. And, you know, this, you know, the way we organize—we've often had over the years this internal debate, but also a lot of external folks have asked the same type of question, which is what's being spread too thin.

我认为这在一定程度上取决于你如何组织团队以及你愿意投入什么的结合。正因为我们不去试图让同一群人去管理多项业务,而是以这种去中心化的单线程方式(single thread away)来组织,如果你在那些团队中拥有合适的主管和合适的构建者,并且你拥有一项规模足够大、足以产生实质性影响的体验,同时你拥有差异化的构想,而且这个领域目前并没有得到很好的服务,你就有机会同时推进很多这样的事情。长久以来我们一直都是这么做的。

然后这就完全归结为你愿意投入多少。你知道,有些公司非常合情合理地表示,我们要坚守本业。我们要守住我们现有的核心业务并拓展它。顺便说一句,这也可以是一种非常成功的策略。我们也非常致力于继续发展和建设我们现有的业务。我认为我们在以良好的节奏相当成功地做着这件事。但是,还有很多其他的客户体验,我们知道客户非常希望我们去帮助解决,而且我们也能够做到。它们将帮助我们的客户,并在长期内改变我们的业务,我们会继续追求这些机会。

英文原文

I think some of that depends on a combination of how you organize yourself and what you're willing to invest. And so because we don't try and have the same group of people manage multiple businesses and we organize in this decentralized single thread away, if you have the right leaders and the right builders on those teams and you have an experience that if it's big enough can move the needle and you have a differentiated idea and the space is not being that well served, you have the opportunity to pursue a lot of these things simultaneously. And we have over a long period of time.

And then it just comes down to how much you're willing to invest. You know, there are some companies very understandably who say we're going to stick to our knitting. You know, we're going to stick to the core business that we have and we're going to grow that. And that by the way can be a very successful strategy. And we are very intent on our existing businesses continuing to grow them and build them. I think we've done so pretty successfully at a good clip. But there are so many other customer experiences that we know customers really want us to help solve that we can. They're going to help our customers and change our business long-term, and you know, we'll keep pursuing those.

>>: 这是一个令人鼓舞的结语。某种永无止境的雄心。安迪,非常感谢你来到播客。

英文原文

>>: That's an inspiring note to end on. Sort of endless ambition. Andy, thanks so much for coming on the podcast.

>>: 是的,谢谢你,安迪。

英文原文

>>: Yeah, thank you, Andy.

>>: 谢谢你们邀请我。非常感谢大家。

英文原文

>>: Thank you for having me. I appreciate it, guys.

文中提及的人物和组织

人物: Andy Jassy

公司/组织: Amazon, AWS, Annapurna Labs, Intel, Zoox

产品/模型: Graviton, Trainium, Amazon Leo, Prime Video